Word power in part 1

Learning English Word Power, A Part 1:

Presentation on theme: «Word Power.»— Presentation transcript:

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Word Power

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Blank-filling Advertisements persuasive exciting Generally commercial
_____________ (advertise) are an important part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care). persuasive exciting Generally commercial truth careful Question:How are these new words formed?

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derivatives/new words
More examples: Root derivatives/new words health interest depend use difficult week healthy interesting dependent useful difficulty weekly

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Competition: Think more words that are created this way.
Which group can win ? The group that has the most words wins.

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How to form adjective from nouns and verbs?
Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us. Using suffixes commerce N commercial persuade V persuasive excite V exciting

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Can you think of more examples?
Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic origin original danger dangerous help helpful Verb +ed +ing +ive amaze amazed excite exciting attract attractive Can you think of more examples?

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Exercise: Best Clothing Shop
Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting (7) friendly (8) competitive (9) Famous (10) lucky Let’s learn more about suffixes.

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-ical having the quality of -able -ous like,full of -ful
Suffix Meaning Examples(adj.) -ical having the quality of -able -ous like,full of -ful characterized by -less without medical, electrical enjoyable, reasonable dangerous, adventurous joyful, mouthful cloudless, hopeless

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Puzzle 用所给单词的形容词形式填空！ Hidden word c o m e r i a l 1 commerce 2 health
3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger 1 h e a l t h y 2 h e r o i c 3 4 a t t r a c t i v e 5 h e l p f u l e x c i t i n g 6 o r i g i n a l 7 8 d a n g e r o u s Food and ________ are quite important to our human beings. clothing

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learn more about sales and marketing
Active show Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’.How can you make your customer buy it?Make a dialogue with your partner and then have it presented. learn more about sales and marketing

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Useful expressions: Product Market research Sales and marketing
What do they mean? Can you have a guess? Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target / Market leader/ High quality/ Sales figures

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Practice: B Possible answers: (1) product (2) market share
(3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidation

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product /sales / quality / figure / consumer/ discount
I want to buy some milk ________ from the shop. ________of milk usually go up during this time.I like ‘Fresh’ milk very much because this band usually has a good________ . Recent sales ________show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash.`Why don’t you have a try? Sales quality figures consumers discount