Word partnership with product

Recommended textbook solutions

Match these word partnerships to their meanings.

PRODUCT

BRAND

Complete these sentences with word partnerships
from Exercise A.

BRAND

1-The creation of Virgin Cola, Virgin
Air, Virgin Rail and Virgin Bride is an example of brand stretching.

2-Consumers who always buy Levi’s
when they need a new pair of jeans are showing brand loyalty.

3- Not enough people recognize our
logo; we need to spend a lot more on raising brand image.

PRODUCT

1-David Beckham advertising Vodafone
is an Example of product endorsement.

2- A product
lifecycle   consists of introduction, growth, maturity and
decline.

3-The use of BMW cars and Nokia phones
in James Bond  films are examples of product placement.

Complete these
sentences with the present simple or the present continuous forms of the verbs
in brackets.

1-a) This year we are trying to develop a brand with personality.

b) We usually develop brands that say something.

2-a) Powerful brand names create strong consumer loyalty.

b) At the moment we are looking for a new brand name
that suggests something about the product’s benefits and qualities.

3—a) L’Oreal sells
cosmetics and toiletries to consumers around the world.

b) This L’Oreal is investing over 180m in R&D.

4-a) The marketing department always keeps within its budgets.

b) Because the company made a loss last
year, the marketing department is
trying to reduce.

Complete these
sentences with the present simple or the present continuous forms of the verbs
in brackets.

At the moment I am working for a cosmetics company. We offer a full range
of cosmetic products and we sell
cosmetics and toiletries around the world. Our main cosmetics brand dominates the French market and
it is doing well in the rest of
Europe at the moment, too. In fact, the brand is becoming more and more popular throughout the world and
our market share is growing
every day.

We usually develop
and we extend products under
our existing brand name. The brand is distinctive and stands out from the competition.
However, this year we are creating
a completely new brand of cosmetics.

UNIT 12 INTERNATIONAL MARKETING

PAGE 15 Vocabulary

A.     Complete these statements with
suitable expressions from the box

Buying habits	Economic situation
Government bureaucracy	Income distribution
Monetary regulation	Political stability

1.      Because of tight Government
bureaucracy company profits could not be taken out of the country

2.      Red tape and other examples of Income
distribution hinder a company’s entry into a market

3.      The country is attractive to
exporters because it has enjoyed Political stability for the last 50
years

4.      The purchasing behaviour of
consumerscan be described as their Buying habits

5.      The Economic situation is improving
leading to rise in employment

6.      Monetary regulation is a term used
by economists to describe how wealth is shared in a country 

B.     Discuss these question
1.     
What are some of the main benefits
of political stability ? Political stability leads to predictable patterns in
economic policies, which helped boost the country’s
development
2.     
How would
you describe the present economic situation of your country compared to 10
years ago ? It can be seen from
the economic situation is getting better
3.     
Is it
possible to achieve equal income distribution in a country? Difficult, because
not all people can put the same value and consequently they can’t have the very
same income.

C.     Look at the words and phrases below.
Underline the odd one out

D.     Complete this exercise and then
compare answers with a partner

1.      Give an example of an expanding
market in your country ? Develop home-based products

2.      Give some examples of products or
services which are targeted at niche markets ? Tropicana Slim also use the
strategy of niche markets for sugar products healthy. Tropicana Slim also uses
specialist strategy of price-quality, namely high quality at a price above the
average competitor.

3.      Another name for a home market is
a  real market

4.      If a product has a design fault a
company may decide to stop it, correct the fault and relaunch it at a later
date.

5.      ‘Just do it’ is an example of a
statement force

6.      What’s the difference between a
retailer and a wholesaler? Retailers are running the sale of goods
directly to consumers while wholesale reselling through producers to consumers

PAGE 16 Reading

A . Answer these questions.

1 . Which hot drinks are popular in
your country? Coffee

2 . What is your favorite hot
drink? I prefer hot milk compared with coffee

3 . Which five words do you
associate with coffee? Sugar, glass, water, badgers, milk

PAGE 17 Reading

B . Read the article quickly and
identify the country or countries where the statement is true.

1 . People in this country would
rather drink tea than coffe. Chile

2 . People in this country would
rather drink instant coffee. Peru

3 . In this country coffee is
usually free after dinner in restaurants. Mexico

4 . In this country people drink 345
cups of coffe a year. US

5 . In this country people drink 4kg
of whole or ground coffee beans per year. Argentina

C . Answer these questions.

1 . Where and when did Starbucks
begin? 1971

2 . How many stores does it own
in 

a)      Norths America : 3,907 

b)       the rest of the world: 1,180

3 . How many stores does it allow
others to operate in 

a)      North America : 1,378 

b)      the rest of the world : 1,517

4 . Which overseas market did
Starbucks enter first? Japan

5 . In what of places can you find
Starbucks’ sales-points? Capital cities

6 . According to the article what
four problems has Starbucks had?

D . Which of the following verbs can
form a word partnership with a) a product, b) a market?

a)      a product : Launch, Introduce,
License, Withdraw

b)      a market : Retreat from, Penetrate,
Phase out, Saturate

PAGE 18  Language Review

A.      Find noun phrases in the
article on page 16 which have similar meanings to the phrases below.

1.      The key facts about someone who buys
goods or services. (paragraph 3)  Consumers

2.      The activity of visiting outlets
that sell hot beverages to a lot of people. (paragraph 6) Mass market

3.      Places that sell unusual products
that are different in some way. (paragraph 7) Supermarket

4.      The amount of goods or materials
used by each person in a particular period of time. (paragraph Capita
consumption

5.      A group of people trying to stop
international companies controlling the world economy. (paragraph 13)
Anti-globalisation.

B . One word in each group does not
make a compound noun with the word in bold. Cross it out.

1.      Marketing :  campaign/
budget/ leader/strategy

2.       Market :  research/
survey/ check/ sector

3.      Product :  market/ range/
features/ manager

4.      Advertising : campaign/ exchange/
agency/ slogan

5.      Brand : awareness/ loyalty/
image/ contract

6.      Sales : figures/ conditions/
forecast/ targets

7.      Price : promotion/ rise/
product/ range

C . The words in each of the noun
phrases below are in the wrong order. Write the phrases in their correct form.

1.      Impressive figures sales really : Sales
figures really impressive

2.      Department new public relations : New
public relations department

3.      Highly research market ambitious
programme : Research market programme highly ambitious

4.      Overseas expanding operations : Expanding
overseas operations

5.      Rapidly sheet balance improving : Balance
sheet improving rapidly

6.      Extremely rate exchange volatile : Rate
exchange extremely volatile

7.      Highly marketing report confidential
: Marketing report highly confidential

UNIT 13 BUILDING RELATIONSHIP

PAGE 23 Vocabulary

A . The verbs below are often used
with the words relations. Use them to complete the table.

Positive meaning	Negative meaning
Build up relations	Break off relations
Cement relations	Jeopardise relations
Foster relations	Damage relations
Encourage relations	Cut off relations
Develop relations	Disrupt relations
Establish relation	Endanger relations
Improve relations	Sour relation
Maintain relations	Undermine relations
Strengthen relations
Promote relations
Restore relations
Resume relations

B.     Choose the correct verb in each
sentence.

1.      Sales staff who are impolite to
customers disurpt / damage the reputation of a company.

2.      We are planning to promote / establish branch
offices in Singapore.

3.      By merging with a US company, we
greatly strengthened / maintained our sales force.

4.      Our image has been fostered
/ underminded by poor after-sales service.

5.      Thanks to a new communications
system, we are souring / improving relations with suppliers.

6.      A strike at our factory resumed
/ disrupted production for several weeks.

7.      We could not agree on several points
so we broke off / cut off talks regarding a joint venture.

8.      The success of our new product
launch was resumed / jeopardised by an unimaginative
advertising campaign.

9.      In order to gain market share in
China, we are building up / cutting off a sales network there.

10.  Relations between the two countries
have been endangered / fostered by official visits and trade
delegations.

C.      Match the following sentence
halves. Then make five more sentences with the verbs in Exercise A and B

1.      Widespread rumours of a hostile
take-over bid are certain (D)

2.      The Accounts Departmenet’s very slow
paymen of invoice (E)

3.      The long-term contracts, which will
run for the next five years (B)

4.      The excellent relations the company
enjoys with the local community (A)

5.      As a result of the government’s
imposition of currency controls (C)

6.      Our company establish a working
relationship with overseas companies

7.      Our company maintain good
relationships with even the competitors

8.      Companies promote its latest
products

9.      So that the cooperation between our
companies continues to strengthen ties with one another

10.  To improve the country’s development
by improving the economy

PAGE 24  Reading

A . What area of business do you
think the company American International Group (AIG) is involved in? Is it
a) tobacco ? b) insurance ? c) oil? d) packaging? Skim the article quickly to
find the answare Is it a insurance (b)

B . What do the following numbers in
the article refer to?

$166bn : AIG
Capitalisation

1992 : AIG
was the first foreign insurer to be allowed into China

1919 : In
China as with the rest of Asia, AIG’s main advantage over its competitors is
its long-standing presence. The group was founded in Shanghai in 1919 by
Cornelius Vander Starr, a 27-year-old American entrepreneur.

80.000 :
Amount of employees in AIG

130 : Amount
of countries where AIG exist

C . Who are the following people
mentioned in the article :

1.      Maurice Greenberg : AIG’s
chairman

2.      Cornelius Vander Starr : a
27-years old American entrepreneur

3.      Edmund Tse : someone who runs
the Asia operations and life assurance worldwide

PAGE 26 Language review

C.     Rephrase these comments using the
multi-word verbs from Exercise A

1.      We can’t hold the meeting
tomorrow. We’ll have to call the meeting off tomorrow.

2.      Let’s have the presentation next
week – we’re too busy at the moment. Today we are busy so we presentations next
week

3.      We always know our suppliers will
meet their deadlines.

4.      We have now established a first
class distribution network in Europe. in europe now we have established a
first-class distribution network

5.      Could you please prepare a contract
as soon as possible?

6.      Could you fix a meeting with them
for next week?

7.      We’ve kept the same market share as
we had last year.

8.      The new sales manager is very
popular with his team.

UNIT 14 CULTURES

PAGE 99 Vocabulary

A . Different companies have
different cultures and ways of working. Complete these sentences with the words
in brackets.

1.      We don’t have to wear business suits
at the and of the week . My company has a system of (Casual Fridays)

2.       In many banks, staff can’t
wear what they like. They have to wear ( Uniforms).

3.      For two weeks each month , I work at
night . I can’t sleep during the day. I hate (part-time)

4.      We have a (shift work) system in our
office. Some people work from 9 a.m. to 5p.m. others work from 10 a.m. to 6
p.m.  

5.      I am so busy at the moment that I
worked on New year’s day , which is a(n) ( public holiday )

6.      How many days (annual leave) do you
get in your company?

7.      We often speak on the phone but
never (face-to-face) .

8.      He sends us a(n) (written report) in
the post each month.

9.      Our department starts everyday with
a(n) (informal) meeting. It is very relaxed.

10.  Companies have an Annual General
Meeting  (AGM) once year. It is very ( formal ) meeting, with a lot of people.

 B. Would you like to work for
an organization which has

I really want to work for an
organization or company that ordered to wear uniforms, casual Friday, and
flexible working hours. because I am very interested in working in a place that
not many rules but the goal is to stay disciplined besides many official
meetings

PAGE 101 Language focus 1

A.     Complete these sentences using
should or shouldn’t and a phrase from the box.

1.      Our online business is bad . we
(should  develop a better website).

2.      Our team is working too many hours.
We (should speak to our boss)

3.      The meeting is very important. We (
shouldn’t be late).

4.      She wants to visit a lot of
customers in Spain. We ( should stay three days).

5.      We have to cut costs. You (
Shouldn’t buy an expensive computer).

B.      Give the opposite advices by
using should, shouldn’t or I don’t thing.

1.      I think he should go to Paris next
week (I don’t think he should go to Paris next week).

2.      You should buy a franchise (You
shouldn’t buy a franchise).

3.      She shouldn’t take the customers to
an expensive restaurant. (She should take the customers to an expensive
restaurant).

4.      I think we should launch the new
product now (I don’t think we should launch the new product now).

5.      My boss think is too late to send
the report now.

6.      we should order online (we shouldn’t
order online).

PAGE 102 Reading

A.      Match these words to their
meanings. Use a good dictionary to help you.

1.      Franchise (B)

2.      Franchisee (E)

3.      Adapt (D)

4.      Outlet (A)

5.      Chain (C)

B.      Which of these companies do
you think have franchise ? 

C.     Read the article about a fast-food
chain in japan. Mark each statement true or false

1.      Subway has 14.000 outlats in Japan False

2.      McDonald’s is the biggest fast-food
chain in America False

3.      A lot of subway franchises failed
because the japanese don’t like fast food True

4.      The company said to Mr.Ono, ‘Thank
customers when they leave the shop False

5.      Subway run a lot of advertisement False

6.      Mr.Ono’s store was not successful True

7.      Mr.Ono took a lot of holidays False

8.      Mr. Ono has a new job True

PAGE 103 Language focus 2

A.     These questions were asked on a
plane journey. Which does a flight attendant ask, and which does a passenger
ask?

1.       Could I have  another
drink, please? Passenger

2.      Would you put your seat up, please? flight
attendant

3.      Would you like a newspaper? flight
attendant

4.      Could you show me how to turn on the
light, please? Passenger

5.      Would you like another drink? flight
attendant

6.      Could I have a chicken , please? passenger

7.      Would you like coffe tea ? flight
attendant

8.      Could you fasten your seat belt,
please? flight attendant

9.      Could you help me find the movie
channel, please? passenger

10.  Would you like any duty-free goods? flight
attendant

C. You are at a hotel reception
desk. Use the verbs in bracket to make polite requests.

1.      You want to make a phone call (Could
I use the phone, please?)

2.      You didn’t hear that (Would like to
repeat what you say, please? )

3.      You want a taxi (Could you help me
to call a taxi, please?)

4.      You don’t know the way to the
station (Could you tell me the way to the station , please?)

5.      You want to pay by credit card
(Could I pay with my credit card?)

6.      You want to go to a good restaurant
(Could you give me recommend for a good restaurant, please?)

7.      You ned a map of the city (Could I
have a map of the city?)

PAGE 105  Writing

Subject
           : New
office equipment

Date               
: 03 Januari 2017

Participants     :
Employee

Agenda item	Decision	Reason	Action
1 . New photocopy machine	Agree	Because photocopy machine has been damaged and is not proper to use.
2. New computer	Agree	Because computer to employed not good, must upgrade to good.	CBM to check computer by 10/5

UNIT 12: INTERNATIONAL MARKETING

Page 15: Vocabulary Collocations

A. Complete these statements with suitable expressions from the box.

1. Because of tight monetary regulations company profits could not be taken out of the country.
2. Red tape and other examples of government bureaucracy hinder a company’s entry into a market.
3. The country is attractive to exporters because it has enjoyed political stability for the last 50 years.
4. The purchasing behavior of consumers can be described as their buying habits.
5. The economic situation is improving leading to a rise in employment.
6. Income distribution is a term used by economists to describe how wealth is shared in a country.

B. Discuss these questions.

1. What are some of the main benefits of political stability?

• Tax system would be consistent with the minor changes.
• Investment would be consistent.
• Progress will be consistent and flow of benefits to the public without much change for decades.

1. How would you describe the present economic situation of your country compared to 10 years ago?

That the economic situation is much different than the currently Crisis Happened in 1998 first. Jokowi even Mentioned Economic growth in the third quarter 2015 can reach 4.85 percent and inflation Year-End can be pressed Up Down 4 Percent.

1. Is it possible to achieve equal income distribution in a country? Explain why or why not.

No, because in my country are not evenly distributed education and employment is not yet widespread. And then, there was unemployment causing lower income compared with other countries.

C. Look at the words and phrases below. Underline the odd one but.

1. d.) Declining market
2. c.) Promotion
3. b.) Market research
4. c.) Domestic market
5. b.) Withdraw a product
6. a.) Slogan
7. d.) Manufacturer

D. Complete this exercise and the compare answers with a partner.

1. Give an example of an expanding market in your country.
2. Give some examples of products or services which are targeted at niche markets.Example might include top-of-the range cars, life-coaching, etc.

1. Another name for a home market is a domestic market.
2. If a product has a design fault a company may decide to withdraw it, correct the fault and relaunch it at a later date.
3. ‘Just do it’ is an example of a slogan.
4. What’s the difference between a retailer and wholesaler? A retailer sells to general public, a wholesaler sells to a retailer, usually in large quantities.

Page 16: Reading

A. Answer these questions.

1. Which hot drink are popular in your country? Coffee and tea.
2. What is your favorite hot drink? Hot chocolate.
3. Which five words do you associate with coffee? Good, enjoyable, fresh, not sleepy, perfectly.

Page 17: Reading

B. Read the article quickly and identify the country or countries where the statement is true.

1. People in this country would rather drink tea than coffee. Chile
2. People in this country would rather drink instant coffee. Peru
3. In this country coffee is usually free after dinner in restaurants. Mexico
4. In this country people drink 345 cups of coffee a year. US
5. In this country people drink 4kg of whole or ground coffee beans per year. Argentina, Peru.

C. Answer these questions.

1. Where and when did Starbucks begin? Pike place market, Seattle in 1971.
2. How many stores does it own in

• North America? 3,907
• The rest of the world? 437

1. How many stores does it allow others to operate in

• North America? 1,378
• The rest of the world? 1,180

1. Which overseas market did Starbucks enter first? Japan
2. In what sort of places can you find Starbucks’ sales-point? Airline offices, sport stadiums, hotels, bookshops.
3. According to the article what four problems has Starbucks had? Home market saturation, bad experience in Japan, security problem in Israel, opposition from anti – globalization movement.

D. Which of the following verbs can form a word partnership with a) a product, b) a market?

a Product	a Market
License	Phase out
Introduce	Penetrate
Withdraw	Saturate
Launch	Retreat from

Page 18: Language review

A. Find noun phrases in the article on page 16 which have similar meanings to the phrases below.

1. The key facts about someone who buys goods or services. Consumers
2. The activity of visiting outlets that sell hot beverages to a lot of people. Mass market
3. Places that sell unusual products that are different in some why. Supermarket
4. The amount of goods or materials used by each person in a particular period of time. Capital consumption
5. A group of people trying to stop international companies controlling the world economy. Anti-globalization

B. One word in each group does not make a compound noun with the word in bold. Cross it out.

1. Marketing campaign / budget / leader / strategy
2. Market research / survey / check / sector
3. Product market / range / features / manager
4. Advertising campaign / exchange / agency / slogan
5. Brand awareness / loyalty / image / contract
6. Sales figures / condition / forecast / targets
7. Price promotion / rise / product / range

C. The words in each of the noun phrases below are in the wrong order. Write the phrases in their correct form.

1. Impressive figures sales really. Sales figures really impressive.
2. Department new public relations.New public relations department.
3. Highly research market ambitious programmer. Research market programmer highly ambitious.
4. Overseas expanding operations. Expanding overseas operations.
5. Rapidly sheet balance improving. Balance sheet improving rapidly.
6. Extremely rate exchange volatile. Rate exchange extremely volatile.
7. Highly marketing report confidential. Marketing report highly confidential.

UNIT 13: BUILDING RELATIONSHIPS

Page 23: Vocabulary

A. The verbs below are often used with the word relations. Use them to complete the table.

Positive meaning	Negative meaning
Build up relations	Break off relations
Cement	Cut off
Foster	Disrupt
Develop	Endanger
Encourage	Jeopardise
Establish	Damage
Improve	Sour
Maintain	Undermine
Strengthen
Promote
Restore
Resume

B. Choose the correct verb in each sentence.

1. Sales staff who are impolite disrupt / damage the reputation of a company.
2. We are planning to promote / establish branch offices in Singapore.
3. By merging with a US company, we greatly strengthened / maintained our sales force.
4. Our image has been fostered / undermined by poor after-sales service.
5. Thanks to a new communications system, we are souring / improving relations with suppliers.
6. A strike at our factory resumed / disrupted production for several weeks.
7. We could not agree on several points so we broke off / cut off talks regarding a joint venture.
8. The success or our new product launch we resumed / jeopardized by an unimaginative advertising campaign.
9. In order to gain market share in China, we are building up / cutting off a sales network there.
10. Relations between the two countries have been endangered / fostered by official visits and trade delegations.

C. Match the following sentences halves. Then make five more sentences with the verbs in exercise A and B.

1. E
2. D
3. B
4. A
5. C

Page 24: Reading

A. What area of business do you think the company America International Group (AIG) is involved in? is it a

a. Tobacco?

b. Insurance?

c.    Oil?

B. What do the following numbers in the article refer to?

166      : AIG’s capitalization in billion dollars

1992    : the year that AIG became the first foreign insurer to be allowed into China

1919    : the year that AIG was founded.

80,000 : the number of people employed by AIG

130      : the number of countries in which AIG has affiliated agents

C. Who are the following people mentioned in the article: Maurice Greenberg, Cornelius Vander Starr, Edmund Tse?

Maurice Greenberg     : the chairman of AIG.

Cornelius Vander Starr : an America entrepreneur, the founder of AIG.

Edmund Tse                : the man who runs AIG’s Asian operation and life insurance worldwide.

Page 26: Language review

C. Rephrase these comments using the multi-word verbs from exercise A.

1. We can’t hold the meeting tomorrow. We’ll have to call the meeting off tomorrow.
2. Let’s have the presentation next week – we’re too busy at the moment. Let’s put off the presentation until next Sunday.
3. We always know our supplies will meet their deadlines. We know our suppliers will never let us down / we can count on our suppliers to meet the deadlines.
4. We have now established a first class distribution network in Europe. We have now set up a first class distribution network in Europe.
5. Could you please prepare a contract as soon as possible? Could you please draw up a contract as soon as possible.
6. Could you fix a meeting with them for next week? Could you set up a meeting with them for the next week.
7. We’ve kept the same market share as we had last year. We’ve held on the same market share as we had last year.
8. The new sales manager is very popular with his team. The new sales manager gets on really well with this team.

UNIT 14: CULTURE

Page 99: Vocabulary

A. Different companies have different cultures and ways of working.Complete these sentences with the words in brackets.

Dress (uniforms / casual Fridays / weekend clothes)

1. We don’t have to wear business suits at the end of the week. My company has a system of casual Fridays.
2. In many banks, staff can’t wear what the like. They have to wear uniforms.Time keeping (flexible hours / part-time / shift work)
3. For two weeks each month, I work at night. I can’t sleep during the day. I hate shift work.
4. We have a flexible hours system in our office. Some people work from 9 a.m to 5 p.m. others work from 10 a.m to 6 p.m.

Time off (childcare / annual leave / public holiday)

1. I am so busy at the moment that I worked on new years day, which is a (n) a public holidays.
2. How many days’ annual leave do you get in your company?

Reporting procedures (written report / face-to-face / e-mail)

1. We often speak on the phone but never face-to-face.
2. He sends us a (n) a written report in the post each month.

Types of meeting (informal / formal / social)

1. Our department starts everyday with a (n) an informal meeting. It is very relaxed.
2. Companies have an Annual General Meeting (AGM) once a year. It is a very formal meeting, with a lot of people.

Names (job title / first name / family name)

1. In some countries, the company culture is formal. Staff use family names when they speak to each other.
2. What’s your job title now? Are you ‘Chief Executive’?

B. Would you like to work for an organization which has:

I would like to work for an organization which has uniforms and flexible hours. Because I think wear a uniforms look neater and flexible hours.

Page 101: Language focus 1

A. Complete these sentences using should or shouldn’t and a phrase from the box.

1. Our online business is bad.

We should develop a better website

1. Our team is working too many hours.

We should speak to our boss.

1. The meeting is very important.

We shouldn’t be late.

1. She wants to visit a lot of customers in Spain.

She should stay three days.

1. We have to cut costs.

You shouldn’t buy an expensive a computer.

B. Give the opposite advice by using should, shouldn’t or I don’t think.

1. I think he should go to Paris next week.

I don’t think he should go to Paris next week.

1. You should buy a franchise.

You shouldn’t buy a franchise.

1. She shouldn’t take the customers to an expensive restaurant.

She should take the customer to an expensive restaurant.

1. I think we should launch the new product now.

I don’t think you should launch the new product now.

1. My boss think it is too late to send the report now.

My boss doesn’t think it is too late to send the report now.

1. We should order online.

We shouldn’t order online.

Page 102: Reading

A. Match the word to their meanings. Use a good dictionary to help you.

1.	Franchise	(b) One company allows another company to sell its good or services.
2.	Franchisee	(e) A person or group of people who can sell another company’s good or services.
3.	Adapt	(d) charge
4.	Outlet	(a) A shop or other place to buy things.
5.	Chain	(c) A number of shops owned by the same company.

B. Which of these companies do you think have franchises?

McDonald’s

C. Read the article about a fast-food chain in Japan. Mark each statement true or false.

1. Subway has 14.000 outlets in Japan. False
2. McDonald’s is the biggest fast-food chain in America. False
3. A lot of Subway franchises failed because the Japanese don’t like fast food. False
4. The company said to Mr. Ono, ‘Thank customers when they leave the shops’. False
5. Subway ran a lot of advertisements. False
6. Mr. Ono’s store was not successful. True
7. Mr. Ono took a lot of holidays. False
8. Mr. Ono has a new job. True

Page 103: Language focus 2

A. These questions were asked on a plane journey. Which does a flight attendant ask, and which does a passenger ask?

1. Could I have another drink, please? Passenger
2. Would you out your seat up, please? Flight attendant
3. Would you like a newspaper? Flight attendant
4. Could you show me how to turn on the light, please? Passenger
5. Would you like another drink? Flight attendant
6. Could I have the chicken, please? Passenger
7. Would you like coffee or tea? Flight attendant
8. Could you fasten your seat belt, please? Flight attendant
9. Could you help me find the movie channel, please? Passenger

C. Would you like any duty-free goods? Flight attendant

1. You are at a hotel reception desk. Use the verbs in brackets to make polite requests.
2. You want to make a phone call. (use)

Could I use the phone, please?

1. You didn’t hear that. (say)

Could you say that again, please?

1. You want a taxi. (call)

Could I call a taxi, please? / could you call me a taxi, please?

1. You don’t know the way to the station. (tell)

Could you tell me the way to the station, please?

1. You want to pay by credit card. (pay)

Could I pay by credit card, please?

1. You want to go to a good restaurant. (recommend)

Could you recommend a good restaurant, please?

1. You need a map of the city. (have)

Could I have a map of the city, please?

Page 105: Writing

Subject            : New office equipment

Date                : 12 January 2017

Participants     : PC, CBX, EXO

Agenda Item	Decision	Reason	Action
New LG LED	Agreed	Because LG LED has been damaged and is not proper to use.	PC to buy by 8/4
New computer	Agreed	Because computer to employed not good, must upgrade to good.	CBX to check computer by 8/5
New Scanner	Agreed	Because Scanner has been damaged and is not proper to use.	PC to buy by 8/5