Who:Dustin Bay
What:Ogden Recording Company
Where:Ogden, UT
API Gear:THE BOX® 8 Channel Console
From the Street:
«Once API released the newer model of The BOX in Jan 2019, we knew it’d be the perfect centerpiece for our new analog-based studio. API is well renowned, and we have been long-time fans. The BOX provides intuitive control over monitoring, cueing, aux control and talkback without having to mess around on the computer. Our workflow is a dream now; we’re able to work through projects quickly and efficiently. And the analog summing has enriched our sound, making it punchier and more spacious.»
«With the 60dB of gain, each preamp is able to handle any microphone we throw at it, even our old ribbons. Polarity problems take mere seconds with the input-by-input phase control along with the master-bus ‘Mono’ button, and this is all before it ever hits the DAW. Our analog plate and spring reverbs are easily accessible with the AUX outs, and of course the bus compressor is the perfect way to add a bit of punch and glue while mixing or to dial in one of the input channels while tracking.»
When making decisions about this studio build out, Dustin worked closely with his sales engineer, Shelby Strunk at Sweetwater, adding, «I cannot say enough good things about Sweetwater; they have a very knowledgeable staff and I doubt our studio would have turned out as nice without their help.»
«In short, The BOX was the best way for us to set our studio apart and get the big box sound without breaking the bank,» Dustin says. «It’s that simple, really. Clients have been blown away. We can’t wait until we can afford to daisy chain another one!»
About Ogden Recording:
Ogden Recording Company opened it’s doors at the beginning of 2020. Located on historic 25th Street in Ogden, Utah, their mission is to provide a world-class studio in their city atop the Rockies. They believe in having the right tools for the job and this is why they have invested heavily in a versatile mix of vintage and modern hardware in addition to all of their DSP and native emulations and plugins.
For more information including booking visit:
www.ogdenrecording.com
https://www.instagram.com/ogdenrecording
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One of my readers who was an inner city social worker writes:
Interesting to see how much grief you’re getting for saying that African-Americans tend to have “poorer native judgment than members of better-educated groups” and thus need “stricter moral guidance from society.”
As you’ve pointed out, the average IQ of blacks is about a standard deviation below that of whites. Does intelligence affect judgment? Seriously, yes. This was one of the things that became most depressingly, painfully obvious to me when I was a social worker.
We had clients who were chronically in trouble, often for utterly boneheaded stuff. One client’s son got arrested for taking part in a bank robbery. His accomplice ran off and left him standing there empty handed. Not knowing what to do, he stood outside the bank and *waited for a bus.* He seemed surprised that the cops somehow managed to find him.
Well, what can I say? This sort of thing happened all the time with my clients.
I remember one guy who’d been arrested repeatedly for robbery and other crimes. The interesting thing was that he did not come across as particularly “bad” or “dangerous” when I talked with him one on one. And when he was in prison (he went to prison several times), he was considered docile and cooperative. He actually sent me Christmas cards from the penitentiary, jolly ones with pictures of Santas and Bambi-esque reindeer.
When asked about his crimes, he rarely seemed defensive or evasive, just confused. It finally dawned on me that one of his big problems was that he had trouble processing multiple ideas and streams of information at the same time. He literally tended to “go with the flow” because the flow was pretty much all that existed for him at any given time.
If he was sitting talking with a young white female social worker, he was charming because he wanted to impress me. If he was under the control of prison authorities, he was cooperative because he didn’t want to get his head busted. If it was Christmas season, he sent cards. If he was on the street with his friends, he was Criminal Dude because — well, because that’s just what the situation called for, wasn’t it?
Saying this guy needed “stricter moral guidance from society” is putting it as mildly as possible; in fact, he required near constant reinforcement. And remember, this was a low-aggression kid, unlike a lot of others I encountered.
The late historian Jim Chapin, long the Vice-Chairman of the Democratic Socialists of America, introduced me to the how-stupid-of-me-not-to-have-thought-of-that point that what poor people tend to need is more help from their government and culture in raising their kids, since they often lack the skills and resources that the affluent can bring to insulating their children from bad influences.
Chapin, who was the brother of the late folk singer Harry Chapin, lacked the ambition required to achieve the fame that his vast knowledge and largeness of heart merited, but he was a mentor to many of all shades of the ideological spectrum including Harold Meyerson, Fred Siegel, George Stephanonpolous, Scott McConnell, Jim Pinkerton, David Brooks, and myself. One of Chapin’s many distinguishing traits was that he was a leftist who was honest enough to give racial differences in IQ the serious thought they deserved.
One of the reasons I despise gangsta rap, and the vast corporate music industry that pushes it, so much is because, while it’s just a laugh to the white kids who buy the CDs, too many black kids down through the years have taken its messages seriously. The notion that blacks, on average, need more moral guidance than whites is shocking to many people, especially because our media, from Norman Mailer’s “White Negro” onward, tends to treat blacks as if they need less guidance, as if their role is to act out for the amusement of whites their inner fantasies of unrestrained behavior.
Of course, it’s particularly disastrous that the media encourages African-Americans to blame their troubles on white racism, rather to stand up and take responsibility for themselves. Scapegoating whites doesn’t do blacks any good, no matter how useful it is for some whites to blame other whites for black crimes in the endless status struggle among whites for moral superiority.
(Republished from iSteve by permission of author or representative)
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Streetwear has long served as a lens for bigger and often dual forces happening in the world. So with 2020 being a year of dualities unlike any other before, it’s only fitting that brands from any industry can learn from stories in the world of streetwear.
Streetwear has long served as a lens for bigger and often dual forces happening in the world. After all, modern streetwear itself exists at the convergence of contrasts: accessible and high-fashion, cutting-edge and vintage, subversive of the ‘norm’ yet both inspired by it and an inspirer of it.
And while born from subcultures, streetwear has gone mainstream – a tension which last year sparked Virgil Abloh to ponder if streetwear could die in 2020, a provocation which has since been flipped on its head by a year where streetwear has seen new life.
So with 2020 being a year of dualities unlike any other before, it’s only fitting that brands from any industry can learn from stories in the world of streetwear and the related spheres of sportswear and athleisure.
Streetwear brands and influencers continue to democratize entrepreneurship and experiences, despite the pandemic’s constraints on these areas
COVID has not disrupted the resale market for sneakers, streetwear, and related accessories. According to Jesse Einhorn, Senior Economist at StockX, a stock market style online platform where buyers and sellers transact by setting their own bids and asks over these types of items, the platform has seen success despite the pandemic. Here’s what he says on StockX’s website when introducing the StockX Snapshot,1 a report on the platform’s recent performance:
“Over the past six months, StockX has seen extraordinary growth across our platform. Despite unprecedented, industry-wide challenges due to the global pandemic, we surpassed $2.5B lifetime GMV (gross merchandise value), 10M lifetime sales, and in May and June, we saw the two biggest months in the platform’s history.”
In fact, according to the StockX Snapshot report, “Between February and June, the average resale price for the top 500 sneakers increased 6%, while the S&P 500 decreased 10%.” Platforms like StockX have proven that sneakers go beyond social currency and are literally an investible asset that can turn a profit even in a pandemic. More than simply making the market for sneakers and streetwear more accessible, StockX has provided consumers with more transparency, given them a seat at the table to help shape trends, and provided them an avenue for entrepreneurship – areas where Gen Z in particular has a strong appetite.
Even as people flock from the city, their aparrel is still inspired by the streets.
Speaking of appetite, 2020 has also seen streetwear’s influence spread to new areas, such as food: Travis Scott’s highly successful partnership with McDonald’s includes a streetwear merchandise line, including items from shirts and hoodies to a McNugget body pillow. Even for consumers unable to buy any of the merch, the $6 Travis Scott meal is a refreshingly accessible and affordable product that can help consumers feel a new type of connection to a broader community and one of its now literal tastemakers. Two weeks after the launch of the partnership, McDonald’s stock price hit an all time high – a remarkable achievement for a restaurant this year – with analysts seeing the Scott partnership as a key factor.
And when it’s time to work off that meal, this year has been the first time consumers can turn to the Nike Training Club app for free. The move to free was motivated by the pandemic but subsequently made perpetual.
In Nike’s latest earnings call,2 CEO John Donahoe reported that Nike has seen “an all-time high” in global use. And regarding the Nike Run Club app, Donahue said “four consecutive months of more than a 1 million downloads each month” and noted how the app has filled the social gap for runners who engaged in group runs pre-pandemic.
Athleisure and streetwear have long enjoyed a symbiotic relationship. Streetwear has inspired the sweatpants and hoodies of athleisure, and athleisure has helped fuel mainstream acceptance and what is now being called athluxury. Athleisure of course has driven the day-to-day uniforms of seemingly everyone this year. So even as consumers this year have stayed out of cities, they’ve still been inspired by city streets, considering how their everyday athleisure outfits are likely influenced by streetwear.
This year Virgil Abloh’s Off-White announced an athleisure focused line called OFF-ACTIVE. And Lululemon, who launched its streetwear line called Lab last year, has seen a net sales increase of 3% in Q2 despite the pandemic.3
Speaking of going strong in the pandemic, according to SimilarWeb data cited by MorningBrew, site traffic in Q2 jumped by more than 130% for Alo Yoga, and by more than 90% for Vuori and Nike.4
Athleisure is a core example of a category whose brands were well-poised for a pandemic and its implications on consumers’ new day-to-day life contexts and digital shopping needs.
Streetwear faces a self-awareness moment around inclusivity
The most crucial duality streetwear has had to face this year is around diversity and inclusion. So much of streetwear and its influences are rooted in Black culture. Yet despite this, many of the brands who play in the streetwear space don’t reflect the diversity of the audiences who have fueled their business. Brands involved in streetwear are also facing questions around cultural appropriation and elitism.
The killing of George Floyd and the subsequent momentum of the Black Lives Matter movement have made the world of streetwear take a much needed look in the mirror. In a recent LA Times article, 10.Deep founder Scott Sasso remarked, “You can’t ignore the fact that there aren’t many Black brand owners in the streetwear space.”5
This year has also seen strong examples of streetwear brands take a stand. Samuel Ross of A-Cold-Wall announced 10 grants to support Black-owned businesses. And he has continued to pursue his brand’s bigger purpose in this area, recently quoted by Vogue saying “My long term, mid term and immediate goal is to support Black infrastructures and economics – not just talk to fashion, but sectors from agriculture to fintech.”6
Alife sold out of its hoodies honoring the name of Ahmaud Arbery and donating all proceeds to his family. Complex stated that “Alife was one of the first streetwear brands to take any sort of action in light of these recent current events.” 7 Alife released the hoodie on what would have been Arbery’s birthday – May 8 – three weeks before the killing of George Floyd.
Streetwear pioneers Bobby Hundreds and Pharrell gave new meaning to the idea of fashion collaboration by showing the power of collaborating around a cause, with their ‘The Hundreds’ and ‘Billionaire Boys Club’ streetwear lines dropping a collaborative Black Lives Matter t-shirt, with all proceeds donated to Black Lives Matter & the Black Mental Health Alliance.
And numerous other brands in this space have dropped pieces and made donations supporting racial injustice, hopefully a sign that streetwear brands will stitch inclusivity into their strategy ongoing.
Change for good
Streetwear and its related spheres provide provocations for all brands
This sampling of stories of streetwear and athleisure from 2020 offers thought starters for any brand to consider. Looking at the examples of StockX, McDonald’s, and Nike, can your brand help consumers transcend the current constraints by democratizing experiences in new ways that perhaps go beyond your core product? Taking a page from the athleisure playbook, is your brand set up to fit into the new occasions of your consumer’s lifestyle? And most importantly, is your brand and industry being authentically inclusive and if not – what role can you play?