Sensory language spices up your writing and allows readers to experience your words as if they’re living your story. You can use sensory words in any type of writing, including business writing.
How to use sensory details
Aarggh …
A thumping headache.
Does it ever happen to you?
You should work, but you can’t. You don’t want to deal with your to-do list, an overflowing inbox, an incessant stream of tweets.
You find your walking boots and get out.
The smell of rain lingers in the air. A gentle breeze soothes your aching head. You watch the sun rays play with the golden leaves.
Can you picture the scene?
That’s because of the sensory details
You might think that sensory words are for poets and novelists. For creative spirits. Not for serious business people like you and me.
But that’s not true.
Using sensory language can help you captivate your audience—a business audience, too. Sensory language helps readers experience your words, almost as if they’re present, right in the middle of your story. What’s more, sensory details add personality and flavor to boring content, helping you stand out in a sea of grey voices that all sound the same.
Shall I explain?
The science behind sensory words
Sensory words are more powerful and memorable than ordinary words because they make your reader see, hear, smell, taste, or feel your words.
When reading non-sensory words, your brain processes text. But when you read sensory words different areas of your brain light up. Your brain processes sensory words as if you taste a sweet cake, as if you see a dazzling display of colors, as if you feel a rough texture.
And we also know from research that when we can hold a product the desire for the product increases. Might we be able to increase desire simply by using sensory words so people can imagine holding our products?
Sensory words can even boost sales. Research into menus suggests that describing dishes using sensory words makes more people buy them.
So, sensory words are truly magic.
What are sensory words?
Sensory words are descriptive—they describe how we experience the world: how we smell, see, hear, feel or taste something.
- Words related to sight indicate colors, shape, or appearance. For instance: gloomy, dazzling, bright, foggy, gigantic.
- Words related to touch describe textures. You can use them to describe feelings and abstract concepts, too: gritty, creepy, slimy, fluff, sticky.
- Words related to hearing describe sounds. For instance: crashing, thumping, piercing, tingling, squeaky. Often these words mimic sounds—that’s when they’re called onomatopoeic.
- Taste and smell are closely related. Most taste and smell words are easy substitutes for bland words like good, nice, or bad. For instance: zesty, tantalizing, sweet, stinky, stale.
- Motion is sensory, too. By using active words or describing movement, you help your readers experience your words. For instance: vibrating, soaring, mind-boggling, staggering, bumpy.
You can create a multi-sensory experience in your writing. Here’s an example from Benjamin Myers’ book The Offing:
Sitting here now by the open window, a glissando of birdsong on the very lightest of breezes that carries with it the scent of a final incoming summer, I cling to poetry as I cling to life.
Within one sentence Myers shares a visual detail (the open window), an auditory detail (a glissando of birdsong), a sense of motion and touch (the lightest breeze), and a sense of smell (the scent of the incoming summer).
But sensory words are not just for novels …
Example sentences: How to appeal to the senses in business writing
In business writing, we don’t need to write sentences as poetic as Myers’ sentence above.
We can add a touch of poetry by using one or two sensory words—to make our writing more vivid and to shape a stronger writing voice.
You can find opportunities to use sensory words almost everywhere—in headlines and email subject lines, on your About page, in product descriptions, business emails, or e-newsletters.
For instance:
A headline without sensory words:
5 Tips for Turning Boring Information Into a Practical Tutorial
With sensory words:
5 Tips for Turning Drab Information Into a Tantalizing Tutorial
A business email without sensory words:
Unfortunately, I’m currently too busy to take on new projects.
With sensory words:
Unfortunately, my schedule is jam-packed; and I’m unable to squeeze in new projects.
A product description without sensory words:
These long-lasting cabinets are made from the best material, guaranteed for 10 years.
With sensory words:
These cabinets remain squeak-and-creak free. That’s guaranteed for 10 years.
A bio without sensory words:
Irreverent copywriter on a mission to eradicate gobbledygook and to make boring business blogs interesting.
With sensory words:
Irreverent copywriter on a mission to stamp out gobbledygook and to add sparkle to business blogs.
A sentence without sensory words from a blog opening:
Imagine your writing is slowing readers down.
With sensory words:
Imagine your readers trudging. Their shoes feel heavy. Squelch. Sploosh. Squelch. Sploosh.
Sensory details inject a dose of personality into your writing. They make your writing stand out, and help readers picture the scenes you’re describing.
Sensory words for emotions
Emotions can often be expressed with sensory words.
For instance, you can use the word prickly (tactile) to describe feeling irritated. And when you’re calm, you’re cool-headed (also tactile). When you’re energetic, you’re buzzing (auditory) or bouncing (motion). You can feel bitter (taste). You can be bright or gloomy (visual).
To find a sensory word for an emotion, think about the sensation that that emotion causes in your body. When you’re nervous you become jittery or jumpy. When you’re angry, your body temperature rises, so you feel fiery or hot-headed.
Amplify your words with sound symbolism
There’s a little-known category of words that can make your writing even more expressive.
You may have heard of onomatopoeic words?
Onomatopoeic words express a sound such as to squeal, whoosh, or boom!
But there’s a different, more subtle category of words. Words with sound symbolism are associated with a specific sensory experience. For his master’s thesis, James Harbreck studied such words and found that their usage has been increasing over the last two centuries.
Harbreck mentions examples like:
- Words starting with gl– are associated with light, such as glint or glimmer
- Words ending with –irl or –url often relate to circular or spiral motion or shape such as curl, swirl, whirl, or twirl
- Words ending with –ump tend to be associated with roundness or heaviness, such as lump, clump, hump, or rump
According to Harbreck, words with sound symbolism (more here) are used more regularly in fiction than non-fiction.
But we can change that.
We can use such words to make our writing glitter and glow more brightly.
The truth about captivating your audience
You can use the same words every business writer uses.
It’s a quick way to write a lot of text. But you sound the same as everyone else, and the noisy internet machine drowns out your words. Your message gets lost.
So, try to release your inner poet and pick your words with care and precision.
Make your readers crave your next article.
Get them to fall in love with your writing, and get them to fall in love with your voice.
A list of 75 sensory phrases
Sensory language #1: Visual words
Sensory words for sight allow you to paint vibrant (or gloomy) pictures.
What are you seeing? What’s the size? What’s the light like? What are the colors?
Examples of visual words:
Gigantic
Teeny-tiny
Bulky
Glitter
Sparkling
Shimmering
Shiny
Glowing
Crooked
Hazy
Shadowy
Gloomy
Drab
Murky
Dull
Knotty
Vibrant
Sensory language #2: Tactile words
Sensory words for touch allow readers to sense the silky-smoothness of your words.
How does something feel when you touch it? What’s the texture? The temperature? How does the humidity or pressure of the air feel?
Examples of tactile words:
Fluffy
Gritty
Rough
Smooth
Slimy
Sticky
Creepy
Crisp
Hairy
Chilled
To stifle
Woolly
Crisp
Sensory language #3: Auditory words
Sensory words for hearing allow readers to hear what’s happening.
How does someone’s voice sound? What kind of sounds are made? Is it loud or soft?
Examples of auditory words:
Buzz
Hubbub
Humming
Faint
Deafening
Squeaky
Earsplitting
Serene
To sizzle
To hiss
To shriek
Snappy
Boom!
Roaring
Thundering
Crunchy
Sensory language #4: Words related to taste and smell
Sensory words for taste and smell help you turn a bland text into lip-smackingly tasty writing.
What kind of aroma is there? Is it natural or artificial? Strong or subtle? Pleasant or repulsive? And does something taste sweet, sour, savory, salty, or bitter?
Examples of words related to taste and smell:
Bland
Rotten
Fragrant
Stale
Juicy
Stinky
Gooey
Bitter
Yummy
Lip-smackingly
Pungent
Zesty
Sweet
Spice
Sensory language #5: Motion words
When you use strong verbs to describe motion, readers experience the motion as if they’re there, too.
Is the car swerving? Is the flight turbulent? Is the sea choppy?
Examples of motion words:
Soaring
To resonate
To breeze through
Staggering
Blown away
Paralyzed
Eye-popping
Gobsmacked
Shocking
To grab
Jaw-droppingly good
Turbulent
Choppy
Swirling
To wriggle
6 books that showcase sensory writing
The books listed below showcase sensory writing.
When you see how others use sensory details in their writing, it becomes easier to appeal to the senses in your own writing, too.
To accelerate the learning process, pay attention to imagery in the text. How do the authors help you imagine the scenes they describe? Which smells, feelings, tastes, sounds, motions, and sights do they refer to? Which words do they use to describe those sensory experiences? Which words do you like best? Add your favorite sensory words to a list and see whether you can include them in your own writing.
You can learn from any type of writing. If you’re writing about business, you can learn from fiction or science writing, too.
The links below are affiliate links. If possible, please support your local bookstore.
1. A sensory novel
Elif Shafak excels at sketching multi-sensory images to transport her readers to a different world. Here’s an example:
The brothel where Leila worked was among the oldest in the area. A single fluorescent tube flickered at the entrance with the force of a thousand tiny matches catching light and burning one after another. The air was thickened by the scent of cheap perfume, the taps encrusted with deposits of limescale and the ceiling coated with the sticky brown stains of nicotine and tar from years of tobacco smoke.
From: 10 Minutes 38 Seconds in this Strange World by Elif Shafak
2. A sensory business book
Chip and Dan Heath are my favorite business writers. In their book The Power of Moments, they show how to weave miniature stories into your writing—even a business book.
The Power of Moments explains why certain customer service experiences have extraordinary impact. Here’s an example of their writing:
Let’s start with the cherry-red phone mounted to a wall near the pool. You pick it up and someone answers, “Hello, Popsicle Hotline.” You place an order, and minutes later, a staffer wearing white gloves deliver your cherry, orange, or grape Popsicles to you at poolside. On a silver tray. For free.
From: The Power of Moments by Chip Heath and Dan Heath
3. A science book that appeals to the senses
In his book The Eloquence of the Sardine, Bill François uses vivid imagery to show us what it’s like to be a fish. Here’s a snippet:
Some fish emit sounds through their swim bladders, pouches of gas located in their abdomens that keep them neutrally buoyant. They use these swim bladders as a drum, like children who tap out rhythms on their bellies after eating, an unaccountable music we’ve all made at one time or another. Patting their bellies like this, with the help of special stomach muscles, drum fish croak, groupers grunt and gurnards rumble. Their sounds are reminiscent of foghorns, drum solos or TV game-show buzzers.
From: The Eloquence of the Sardine: The Secret Life of Fish & Other Underwater Mysteries by Bill François, translated by Antony Shugaar
4. A nature book full of sensory language
Braiding Sweetgrass by botanist Robin Wall Kimmerer mixes Native American wisdom with western science, plus lots of sensory descriptions of nature. Here’s a sample:
You could smell ripe strawberries before you saw them, the fragrance mingling with the smell of sun on damp ground. It was the smell of June, the last day of school, when we were set free, and the Strawberry Moon, ode’mini-giizis. I’d lie on my stomach in my favorite patches, watching the berries grow sweeter and bigger under the leaves. Each tiny wild berry was scarcely bigger than a raindrop, dimpled with seeds under the cap of leaves. From that vantage point I could pick only the reddest of the red, leaving the pink ones for tomorrow.
From: Braiding Sweetgrass by Robin Wall Kimmerer.
5. A food memoir
As Nina Mingya Powles shows in her book Tiny Moons: A Year of Eating in Shanghai, food writing isn’t just about describing taste and smell.
Here’s a tiny taster:
I eat my guotie right there, standing beneath the fluorescent lights. First the crunch, then hot soup scalds my tongue – I wasn’t expecting so much soup – then gingery, garlicky pork in the middle.
From: Tiny Moons: A Year of Eating in Shanghai by Nina Mingya Powles
6. A guidebook to smell
In her book Revelations in Air, Jude Stewart describes a variety of aromas, the stories behind them and the memories that smells can evoke.
For instance, here’s how Stewart describes the smell of oranges:
They smell sparkling, clean, literally zesty. Oranges invigorate the nose with a bright acidic tang, over which plays a light, balanced sweetness. It’s affable and domestic, a lunchtime smell.
From: Revelations in Air by Jude Stewart
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Here is a cheat sheet to help you add sensory details involving the most overlooked senses, namely taste and smell.
I haven’t offered a free resource in a little while. so here is my latest offering. Often writers forget to incorporate all five senses, make sure you include taste and smell, in addition to what your characters touch and see.
Here is a cheat sheet to help you add sensory details involving the most overlooked senses.
Words for Tastes & Aromas
Words for Tastes & Aromas PDF
Here is a downloadable PDF for personal use: Tastes & Aromas
Do you have any sensory words that you love to use?
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We are going to list out about adjectives which you can use to describe your five senses and what they experience.
Adjectives for Sense of Touch
These words help you describe your experience whenever your fingertips or your skin touches something.
following are some adjective words you can use to describe touch.
- Lukewarm
- Sticky
- Dirty
- Moist
- Dry
- Tender
- Hot
- Cold
- Rough
- Soft
- Smooth
- fluffy
- Bumpy
- Pointed
- Blunt
- Coarse
- Cool
- Damp
- Dry
- Even
- Flat
- Freezing
- Grainy
- Greasy
- Hairy
- Irregular
- Oily
- Polished
- Rubbery
- Soggy
- Thorny
- Uneven
- Warm
- Wet
- Wrinkled
Adjectives Words for Describing Smell
Describing smell as “fresh” or “delicious” is quite a neutral way of saying you are experiencing something positive while words like “odour” and “toxic” are used for something smelling bad.
Following is a list of 24 descriptive words to help you perfectly describe the smell of food, flowers, perfumes, scents etc.
- Anosmic – odorless, no smell at all
- Antiseptic – clean or pure smell that is bland a characterless
- Aroma – a smell that is strong but pleasant
- Advocating – a smell that makes you think of something, often something that you experienced in the past
- Faint – a smell that is not strong
- Fragrance – a sweet or pleasant odor
- Heady – strongly aromatic, pungent, rich, intoxicating, spicy, piquant – not a mild smell
- Heavy – a sweet and strong smell
- Intoxicating – A smell that exhilarates, disorients, or excites
- Odor/odor (US spelling) – a smell
- Odorous – a strong smell
- Odorless – with no smell
- Piquant – stinging, pungent, an aroma that tickles the nose.
- Redolent – smelling of something
- Scent – a particular smell, especially a pleasant one
- Whiff – the slight smell of something
- Ambrosial – sweet-smelling, fragrant, aromatic
- Aromatic – perfumed, fragrant, scented, sweet-smelling, pungent, usually pleasing
- Delicious – a pleasant smell
- Fresh – a pleasant, newly made smell that can be clean, clear, cool, crisp, refreshing, sweet, warm
- Perfumed – pleasant to smell because perfume has been added or used, or it has a natural perfume
- Savory (US Spelling) – pleasant to taste – spicy, pungent, flavorsome
- Sweet – a pleasant smell that is sweet
- Tangy – a smell or taste that is strong and bitter in a pleasant way
Adjectives for Describing Taste
These words help you describe experience of your tongue and nose whenever you taste something that you are going to eat.
List of adjectives to describe taste –
- Acidic – Food that contains lot of acid
- Brackish – An Impure Water which has a taste of salt.
- Chocolatey – Food having a lot of chocolate in it.
- Creamy – food containing cream or the taste of it.
- Crunchy – Food which is nicely cooked and makes a sound when eaten.
- Fiery – It makes your mouth feel very hot when you have it.
- Juicy – Food containing a lot of juice
- Crispy – Nicely cooked food which is easily breakable
- Bitter – Having a sharp taste which is usually not sweet.
- Sweetish – Food having sweet taste or smell like it.
- Spicy – Food with the flavor of spices in it.
- Savory – Food with the taste similar to lemon.
- Moist – contains a good quantity of water in it.
- Salty – Food which has a good quantity of salt.
- Watery – Thin taste food containing large quantity of water.
- Mild – Food with a little tint of spices and everything.
- Greasy – fried in oil foods.
- Mushy – a Very Soft kind of food.
- Hot – food that contains a good quantity of spices in it.
- Unsalted – food which doesn’t contain salt.
Don’t Worry If aren’t able to remember all the words, You can use this list as a reference till the time you master these adjectives and get used to writing them in sentences.
In
In Praise of Smelly Places, Altantic.com writer Emily Badger notes that, although distinctive smells are intrinsic to urban landscapes, we seldom ponder and plan for smells in part because we barely have the vocabulary to do so.Start changing that today by reviewing this list of words associated with smell.
29 words
2,054 learners
Learn words with Flashcards and other activities
Other learning activities
Full list of words from this list:
-
bouquet
a pleasingly sweet olfactory property
This wine was perhaps the most subtle of the group, starting out with its
bouquet and flavor tightly closed but then developing fast as it breathed. —The New York Times -
incense
a substance that produces a fragrant odor when burned
The camels came laden with fragrant spices, sweet-smelling
incense, ivory, gold dust, silks and many other articles of luxury.Dinet, Etienne -
reek
smell badly and offensively
-
aroma
any property detected by the sense of smell
-
reek
a distinctive odor that is offensively unpleasant
-
scent
a distinctive odor that is pleasant
Expanding a bit more about his feelings about the
scent, Mr. Rivera pronounced it both “fresh and clean” and “breezy, masculine, very classic.”`New York Times (Apr 26, 2012) -
scent
an odor by which a person or animal can be traced
-
scent
get wind of
Accordingly, the central political detective office at St. Petersburg despatched several picked men there to
scent for his underground trail.Cahan, Abraham -
sniff
perceive by inhaling through the nose
-
stench
a distinctive odor that is offensively unpleasant
Hydrogen sulphide, the gas famed for generating the
stench in stink bombs, flatulence and bad breath, has been harnessed by stem cell researchers in Japan. -
whiff
perceive by inhaling through the nose
-
body odor
malodorousness resulting from a failure to bathe
-
fetidness
the attribute of having a strong offensive smell
-
fetor
a distinctive odor that is offensively unpleasant
The air within it bore still more strongly the unpleasant
fetor.Williamson, Jack -
foulness
the attribute of having a strong offensive smell
-
fragrance
a pleasingly sweet olfactory property
-
fragrance
a distinctive odor that is pleasant
She gently unfastened a cord, and found attached to it a small phial carefully sealed, yet emitting a wondrous
fragrance.Morgan, Louisa -
get a whiff
smell strongly and intensely
Calhoun, though,
got a whiff of something strange, not scorched or burning vegetation at all.Leinster, Murray -
musk
the scent of a greasy glandular secretion from the male musk deer
The
musk‘s fragrance cannot be concealed even if it is tied up in a cloth; so too your Godly nature cannot be kept hidden.K???ad?sa Kavir?ja Gosv?mi -
muskiness
having the olfactory properties of musk
The flavor is good, but the thick skin and
muskiness in taste are objectionable.Hedrick, U. P. -
perfume
a distinctive odor that is pleasant
Blue-eyed, genial, bowing, a little too obsequious, he sometimes dabs
perfume on his paint-messed hands.Bartlett, Paul Alexander -
rankness
the attribute of having a strong offensive smell
-
redolence
a pleasingly sweet olfactory property
A lily field, which a month before had been solid white with blossoms, still added its
redolence to the perfumed night air.Cummings, Ray -
smell
smell bad
Get away from me. You
smell! -
stink
smell badly and offensively
The poster, of course, is a little grandiose: nobody cries
stinking fish.Onions, Oliver -
stink
a distinctive odor that is offensively unpleasant
The second said, «Let an additional
stink be added to her breath.»Various -
wind
catch the scent of
The king got
wind of the plan to end his reign. -
malodorous
having an unpleasant smell
Stinking Bishop, for example, is relatively mild tasting, whereas super-strong Cheddars are rarely
malodorous. -
odoriferous
emitting a smell, especially an unpleasant smell
Mr. Kline, the marketer, said that in focus groups, cat owners expressed concern that they had grown inured to the
odoriferous.New York Times (Oct 7, 2010)
Created on May 2, 2012
(updated August 11, 2014)
This is a free sample lesson from Level 2 of the Vocabulary Builder Course.
30 Lessons – $30
Today you’ll learn a great variety of words for describing the perceptions of the five senses – sight, hearing, smell, taste, and touch.
Sight
If something is easy to see, it can be described as clear or distinct – the opposite of distinct is something that is blurry/blurred.
A blurry photo
A place where there is very little light is dim, and an area that is protected from light can be described as shadowy.
A dim room and a shadowy area
When colors are very strong, we call them bold or vivid colors. The opposite is pale or pastel colors, which are very light. Something that is colorless and rather ugly can be described as drab (usually brown or grey).
bold colors, pastel colors, and drab colors
When something has very small dots of a different color, it is speckled – and when the colors are all mixed together and not distinct, it is mottled.
a speckled egg and a mottled bowl
When something is a different color from what it is supposed to be (because it is dirty or damaged) it is discolored. Your teeth can become discolored from coffee, or your ceiling can become discolored due to water damage.
There are a number of words for light – something that emits a steady light is glowing, and something that emits an unsteady light (like a candle) is flickering.
The city lights are glowing; the candle is flickering
When an object – such as a crystal – reflects light in a pleasant way, it is sparkling or glittering.
These diamonds are glittering
Touch
Something that feels slightly wet to the touch is damp or moist. “Damp” has a slightly negative connotation, and “moist” is a little more positive. If your clothes are damp, they haven’t yet dried completely. But a moist cake is a good thing.
The word gummy describes something that is sticky and soft, like chewing gum. A sticky and thick liquid is described as gooey (like honey).
Chewing gum is gummy; honey is gooey
Something that is smooth and pleasant is silky – like the fabric called silk. Something that feels like it is covered with an oily substance is slimy – a word with a disgusting connotation. Worms and slugs are slimy.
silky vs. slimy
Finally, we have things that are soft to the touch. Something like cotton candy that is light and airy is fluffy, and something like a marshmallow which is a little more solid (but still soft and squeezable) is spongy – like a sponge.
Cotton candy is fluffy; marshmallows are spongy
Smell / Taste
English has different words for good and bad smells. If something is aromatic or fragrant, it smells nice. A noun for a nice smell is a scent. But if something is smelly or stinky, it smells bad. Nouns for unpleasant smells include odor and stench.
Something that tastes good is delicious or tasty. If something looks like it tastes good, then you can describe it as mouthwatering. A food that is full of flavor is said to be rich – but if it has little or no flavor, it is bland or tasteless.
A food that looks like it tastes bad is unappetizing – and something that tastes so bad it can’t be eaten is unpalatable. Sometimes a food has too much of a certain flavor, and in this case you can say the taste or smell is overpowering – so strong you can’t stand it.
When food has gone bad, it tastes and smells rancid, rotten, or spoiled. There’s a specific word for bread/crackers that have passed their validity – these are stale.
Sound
There are tons of words for sounds in English, and many of them sound a little like what they are describing.
We have explosive sounds like boom (for an explosion), bang (for a gunshot or a door slamming), and pop (for a noise like a champagne bottle opening).
A champagne bottle goes “pop”
Noises for impacts include crash (a violent and noisy impact, where things are breaking) and thump/thud for a dull, blunt impact, like when you drop a heavy bag on the floor.
Breaking glass makes a crashing sound
Noises with water include a gurgle (the sound of water flowing through a space) and a splash – the sound made when an object/person enters the water.
“Splash” refers to both the sound and the water that flies up
Bees make a buzzing sound, machines in operation often make a continuous humming or whirring sound, some clocks tick, and a metallic sound is called a clang.
Bees buzz; machines like a ceiling fan hum or whirr
Finally, a few sounds with air include a hiss (like a snake) and a swish/swoosh/whoosh, which is the sound of something moving fast through the air.
Snakes hiss
Pronunciation Practice
blurry, dim, shadowy, vivid, pale, pastel, drab, speckled, mottled, discolored, glowing, flickering, sparkling, glittering, damp, moist, gummy, gooey, silky, slimy, fluffy, spongy, aromatic, fragrant, scent, smelly, stinky, odor, stench, mouthwatering, bland, tasteless, unappetizing, unpalatable, overpowering, rancid, rotten, spoiled, stale, boom, bang, pop, crash, thump, thud, gurgle, splash, buzz, hum, whirr, tick, clang, hiss, swish, swoosh, whoosh
Download the Worksheet
Vocabulary Practice
Create your own sample sentences:
Besides the examples mentioned in this lesson, name one…
- thing with pastel colors
- place that is shadowy
- thing that is mottled
- thing that sparkles
- thing that is gooey
- animal that is fluffy
- thing that is fragrant
- thing that is stinky
- food that you find mouthwatering
- food that you find tasteless
- food that you find unappetizing
- thing that makes a popping sound
- thing that makes a thumping sound
- thing that makes a humming sound
- thing that makes a hissing sound
This is a free sample lesson from Level 2 of the Vocabulary Builder Course.
30 Lessons – $30
Image sources:
- Pro2, Ardfern, © Jorge Royan / http://www.royan.com.ar / CC-BY-SA-3.0, Father.Jack from Coventry, UK, FocalPoint, Sanjay Acharya, Elkagye, Mary (Mayr) from Southern California, U.S.A., Brocken Inaglory, Swamibu, Timothy Titus, Paul Harvey, Mike.plante, aussiegall, ceridwen
How to improve both your sense of smell and your ability to speak about aromas via wine tasting? Elisa explains.
A few months ago I read a sentence in the Atlantic that gave me serious pause: “In English, there are only three dedicated smell words—stinky, fragrant, and musty—and the first two are more about the smeller’s subjective experience than about the smelly thing itself.” Excuse me, what? I can think of a lot more smell words than that. How about aromatic, acrid, pungent, yeasty, perfumey, resinous, skunky?
And those are just the “dedicated smell words” – but most descriptive terms can be used for multiple types of sensory experience. “Rosy” could refer to a perfume or a complexion, “silky” to a fabric or a voice, “sharp” to a taste or a smell or a sound or a feeling. Our senses aren’t as distinct as we think – most of “flavor” is actually smell (that’s why you can’t taste your food when you have a cold), and sound effects or different color packaging can make your chips taste fresher or your soda taste sweeter. (See also the “McGurk effect” – seeing a different mouth shape makes you “hear” a different sound.)
As I bemoaned the Atlantic’s lack of fact checking, a Twitter follower sent me a link to a fascinating article on “odour character and thresholds” (PDF) published by the Environment Agency, a public body dedicated to environmental protection in the UK. It contains an image of an “urban odour descriptor wheel” used by the UCLA School of Public Health, with primary categories including “auto exhaust,” “wastewater bathroom,” “parks and fields,” “coffee shop,” “fast food,” and “roadkill.” These are further broken down into descriptive terms mapped to the responsible chemicals. Pairs include:
- Rotten egg: hydrogen sulfide
- Sour milk: butyric acid
- Nail polish: acetone
- Hay grass: cyclocitral
- Honey: phenylacetic acid
- Roasty: decadienal
- Dead animal: putresine, cadaverine
Naturally, the wheel design reminded me of the aroma wheel commonly used in wine tasting, one of example of which you can see below, via www.winearomawheel.com. It’s a tool developed by Dr. Ann Noble, Professor Emerita of the University of California at Davis, for consumers and wine professionals alike:
Right away you’ll see a bunch of wine aroma terms that apply equally well to perfume – cut grass (remember Gap Grass?), “horsey” (as in animalic jasmines), medicinal (an edge present in many Guerlains), nutty (tonka bean), clove (carnation), raisin (see Shiseido Feminité du Bois). Except for the underdeveloped floral section, it wouldn’t make a bad starting point for anyone new to describing perfume.
Trusting Your Nose
One thing I love about wine tasting (aside from the fact that you get to drink wine) is that anything goes. Sometimes, when describing a perfume, you have the nagging impression you might be “wrong,” that whatever you’re smelling is not actually in the materials. Not so with wine – while each grape tends to have its own typical profile, weird things happen in the fermentation process, and all kinds of unexpected aromas can bubble up due to process and weather. So if a wine smells to you like buttered popcorn, you might as well say so. (Buttery notes are usually associated with chardonnay, but I love when I find a lactonic red. Once I had a marvelous red that smelled like coconut.)
So describing a wine is mostly about instinct and confidence – and these traits come in handy for a perfume reviewer too, since you can’t trust the marketing materials to be accurate. I’ve learned to follow my nose and its associations in both contexts. Pinotage is a grape that has fallen out of favor at least among wine snobs – when I asked for an opinion on one at a shop a couple of years ago, the seller said, snottily, “it’s a typical pinotage.” But I fell in love with this cultivar as a vegetarian because it’s so smoky it smells like cured meat – bacon, ham, even hot dogs. You get a similar barbecue effect from birch tar – Winter Woods from Sonoma Scent Studio is distinctly meaty.
The Power of Suggestion
Wine tasting must be fun for the very suggestible, those who hear a description and immediately recognize it. As I write this I’m sipping a Nebbiolo that the shop described as showing characteristics of “rose and vanilla.” I picked it up hoping for a perfumey wine. Unfortunately I’m getting none of that; it’s quite dry and not very floral. (You know what is floral though? Dogfishhead 90-Minute IPA from a tap.) I sometimes wish my nose was a bit more suggestible. Once at a wine tasting I heard a sparkling wine described as “toasty,” and while I didn’t think it smelled like toast, I’ve always remembered that, due to the pun.
My dad, though a genuine a wine lover, likes to mock the copy on wine labels, pretending to taste things he clearly doesn’t. Holding his glass up to the light, he’ll pompously pronounce “Shades of boysenberry!” But the label descriptions really can steer you in the right direction, getting you in the general aroma neighborhood. There’s currently a fashion for very chocolatey reds – if you’ve had the Apothic red blend you know the style. They are usually described as having “vanilla” notes, but vanilla in a red often translates into milk chocolate.
Even the experts can fall prey to suggestion. See that term “foxy” up there, in parentheses next to methyl anthranilate? If you google “what is a foxy wine,” the first result is from Wine Spectator, and a “Dr. Vinny” explains that “foxy” wines have “a sort of wild, musky, animal smell that reminds me of the odor of a fur coat.” Like a fox, get it? However, that’s not what it means! “Foxy” refers to the methyl anthranilate note of Concord grape juice, from vitis labrusca, AKA “fox grapes.” It’s also present in jasmine and gardenia, and you’ll find it in spades in Thierry Mugler Alien (which has always smelled to me like grape soda).
The Gestalt of Wine
Perfume and wine descriptions can be terribly lengthy, leading you to expect a parade of distinct notes one after the other. The actual experience is often much more holistic, a single overwhelming impression, however complex the actual parts. When I’m first smelling a wine or a fragrance, I generally start by noting just one or two words that most capture what I’m smelling, rather than trying to pick out ten or twelve distinct scents.
If I’m writing a review, I’ll take my time and eventually pick it apart, but the wines and perfumes that I return to again and again are easily “compressed” in my mind to a kind of scent shorthand, a few words that best represent what I experience. I’m fond of the two-word descriptions in Turin and Sanchez’s Perfumes: The A to Z Guide (such as “brassy peony” or “waxed lemon”) because they feel true to the way the mind encodes memories of smell. I don’t remember all the nuanced details of, say, Midnight in Paris when I’m not wearing it; I just think “leathery tonka.”
So, too, when I drink wine, I’m happy to notice a sulfuric grapefruit in a New Zealand sauvignon blanc, or dried cherries in a Zinfandel, and leave it at that. When you’re ready to “graduate” into more detailed description, the absolute best way to sharpen your senses is by comparing similar types side by side: compare a flight of rosés or three rose soliflores and the differences leap out at you: One rosé is bone-dry and another tastes like mint and strawberries; Tea Rose smells like a long-stem pink rose in a florist’s bouquet, while Rose Flash smells like a wild red rose on the vine.
Extra Reading: Speaking Perfume and How to Improve Your Sense of Smell
First image: wine tasting by Bois de Jasmin. Second image: Wine Aroma Wheel, Copyright A C Noble 2002 www.winearomawheel.com.
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