Word for junk mail

You created the perfect email with an intriguing subject line — You Won 100$, Open to Claim! and thought it would give you higher opens.

But, your face dropped as you saw your email keep hitting higher and higher spam rates. And you thought, what did I do wrong? We guess you used a spam word, i.e., WON 100$ in your subject line, which might have triggered the spam filters, so your email landed in the spam folder.

A cartoon with hands on his eyes and showing a disappointing look

Such incidents can happen if you aren’t aware of spam words. So, we have curated a list of 284 spam words you should avoid in the subject line and email copy to keep a healthy distance from spam filters.

Table of contents

  • What are spam words?

  • What are spam trigger words?

  • 284 spam trigger words you should avoid

    • Symbols or exaggerated numbers
    • Avoid words that create unnecessary urgency
    • Avoid using exaggerated claims and a number
    • Avoid words that make your sound spammy or too salesy
    • Finance related spam words
    • Others

  • Free spam words checker tools

    • 1. Mail Meteor spam checker
    • 2. Email tooler spam word analysis
    • 3. Autoklose spam checker

  • Additional tips to stay out of the email spam folder

    • • Ensure emails are authenticated: SPF, DKIM, and DMARC
    • • Monitor your IP reputation
    • • Maintain a higher domain reputation
    • • Practices email list hygiene
    • • Make your emails engaging and relevant

  • Conclusion

Spam words are frequently used in unsolicited emails and include phrases associated with scams, manipulative language, overpromising, and financial gain. Such words may trigger spam filters, causing low deliverability rates and harming the sender’s reputation.

What are spam trigger words?

Spam trigger words are words or phrases that can cause emails to be flagged as spam by email providers. These words are often associated with scams, gimmicks, and promises that sound too good to be true. Examples of spam trigger words include «earn extra cash,» and «earn money fast».

Email spam words are phrases or keywords in your subject line and email copy that email providers mark as malicious or spammy. These words activate the spam filters, causing your emails to land in the user’s spam folder instead of their inbox.

Apart from the words, the context also matters.

As spam filters are getting more advanced, they won’t automatically send your emails to spam if they contain words like «discount code» or «claim your offer.» But, you’ll be in trouble if you.

  • Stuff plenty of spammy keywords.
  • Use lots of emojis exclamations.
  • Use all capslock, bright red fonts.

The image below reflects the spam words used in the subject line, which is why this email landed in the spam folder. Other than that, in the beginning, the sender is using all caps lock, which is another red flag.

Examples of spam email - All caps lock and spam trigger word in the subject line

Spam words are just one of many factors that land email in the junk folder, impacting the campaign’s deliverability.

Write winning subject lines with our free ebook

Proven subject line framework to get higher opens

284 spam trigger words you should avoid

Here are all the words you must avoid in your email subject line and copy to ensure that you don’t get trapped by spam filters.

Symbols or exaggerated numbers

  • #1

  • $$$

  • 0%

  • 0% risk

  • 777

  • 99%

  • 99.9%

  • 100%

  • 100% more

  • 100% free

  • 100% satisfied

  • 50% off

Avoid words that create unnecessary urgency

  • Access for free

  • Access now

  • Access right away

  • Act immediately

  • Act now

  • Action required

  • Apply NOW

  • Apply Online

  • At no cost

  • Buy Now

  • Buy direct

  • Cancel at any time

  • Cancel now

  • Cancellation required

  • Claim your discount NOW!

  • Claim your prize

  • Click below

  • Click here

  • Exclusive deal

  • Exclusive discount

  • Exclusive offer

  • Expiring soon

  • For instant access

  • Get it now

  • Get out of debt

  • Get out of debt NOW

  • Get started now

  • Hurry up

  • Important information regarding

  • Instant weight loss

  • Limited time

  • Limited time deal

  • Make $

  • Make Money

  • Now only

  • Offer expires in X days

  • Once in a lifetime deal

  • Once in a lifetime opportunity

  • Once in lifetime

  • Online biz opportunity

  • Only for today

  • Save up to

  • Sign up free today

  • Stuff on sale

  • Supplies are limited

  • Take action now

  • Time-limited

  • Urgent

  • Vacation offers

  • Weight loss

  • While in stock

  • While you sleep

Avoid using exaggerated claims and a number

  • 100% money back

  • Best bargain

  • Best offer

  • Best price

  • Big bucks

  • Double your leads

  • Double your cash

  • Double your income

  • Double your wealth

  • Earn extra profit

  • Earn $

  • Earn extra cash

  • Earn money

  • Earn per week

  • Extra cash

  • Extra income

  • Extract email

  • F r e e

  • For just X$

  • For only XXX amount

  • Free bonus

  • Free cell phone

  • Free consultation

  • Free DVD

  • Free gift

  • Free grant money

  • Free hosting

  • Free info

  • Free information

  • Free installation

  • Free instant

  • Free investment

  • Free iPhone

  • Free leads

  • Free membership

  • Free money

  • Free preview

  • Free quote

  • Free sample

  • Free trial

  • Full REFUND

  • Guaranteed deposit

  • Guaranteed income

  • Guaranteed payment

  • Huge discount

  • Incredible deal

  • Instant earnings

  • Instant income

  • Instant offers

  • JACKPOT

  • Lose weight

  • Lose weight instantly

  • Lowest price

  • Lowest price ever

  • Money back

  • Money making

  • Money-back guarantee

  • Potential earnings

  • Recover your debt

  • Recover your debt instantly

  • Satisfaction guaranteed

  • Save $

  • Save Big Money

  • Serious cash

  • Subject to cash

  • They keep your Money — no refund!

  • Unlimited

  • Work at home

  • Work from home

  • You are a winner!

  • You have been chosen

  • You have been selected

  • You will not believe your eyes

  • Zero chance

  • Zero percent

  • Zero risk

Avoid words that make your sound spammy or too salesy

  • Affordable

  • Auto email removal

  • Bargain

  • Cheap

  • Claims

  • Claims not to be selling anything

  • Claims to be in accordance with some spam law

  • Claims to be legal

  • Clearance

  • Compare rates

  • Confidential

  • Confidentially on all orders

  • Deal breaker

  • Dig up dirt on friends

  • Don’t delete

  • Don’t hesitate

  • Easy terms

  • Explode your business

  • Fast cash

  • Free access

  • Hidden assets

  • Hidden charges

  • Info you requested

  • Information you requested

  • Join millions

  • Junk

  • Loan approved

  • Loans

  • Mass email

  • Never before

  • New customers only

  • No extra cost

  • No hidden costs

  • No interests

  • No medical exams

  • No middleman

  • No risk

  • No strings attached

  • Not intended

  • Not junk

  • Not spam

  • Open this email!

  • Please read

  • Priority mail

  • Prize

  • Profits

  • Promise

  • Pure profits

  • Requires initial investment

  • Risk-free

  • Save big money

  • Sent in compliance

  • Special discount

  • Special promotion

  • Strong buy

  • This isn’t a scam

  • This isn’t junk

  • This isn’t spam

  • This won’t last

  • Undisclosed

  • Undisclosed recipient

  • We hate spam

  • We honor all

  • Accept credit cards

  • Additional income

  • Avoid bankruptcy

  • Beneficiary

  • Billing

  • Billing address

  • BONUS

  • Bonus credited

  • Buying judgments

  • Cash bonus

  • Cashcashcash

  • Cashless

  • Check credited

  • Consolidate debt

  • Consolidate debt and credit

  • Cost

  • Credit

  • Eliminate bad credit

  • Eliminate debt

  • Income from home

  • Investment decision

  • Low insurance premium

  • Low mortgage rates

  • Lower interest rate

  • Lower monthly payment

  • Lower rates

  • Lower your mortgage rate

  • Lowest insurance rates

  • Million dollars

  • Outstanding amount

  • Outstanding values

  • Pennies a day

  • Stock alert

  • Stock disclaimer statement

  • Stock pick

  • Unsecured credit

  • Unsecured debt

  • Unsolicited

  • XXX amount credited

  • XXX$ credited

Others

  • Be your own boss

  • Brand new pager

  • Casino

  • Compete for your business

  • Congratulations

  • Credit card offers

  • Home employment

  • Home-based business

  • Legal

  • Legal notice

  • Marketing solutions

  • Meet singles

  • Meet women

  • Miracle

  • Month trial offer

  • Mortgage

  • New domain extensions

  • Obligation

  • Order shipped by

  • Order status

  • Orders shipped by the shopper

  • Passwords

  • Purchase

  • Removal

  • Removes wrinkles

  • Reverses aging

  • Rolex

  • Round the world

  • Score with babes

  • Section 301

  • Shopping spree

  • Social security number

  • Terms and conditions

  • University diplomas

  • Valium

  • Viagra

  • VIP

  • What’s keeping you?

To foolproof your emails from email spam words, you can run the copy and subject line through these spam checker tools:

1. Mail Meteor spam checker

This tool gives your content a score from Poor to Good where poor means high chances of getting into the spam folder and vice-versa. It also highlights sentences and words into five different categories — Urgency, Shady, Overpromise, Money, and Unnatural.

This detailed breakdown helps you identify and remove such words.

2. Email tooler spam word analysis

It’s a simple and easy-to-use tool to run a spam check on your email. Instead of highlighting, the Thai tool lists down all the possible spam words. You can review the contextual relevance of each word and remove anything that raises the flag.

3. Autoklose spam checker

Add your subject line and email copy and it will highlight all the spam trigger words. Besides, it also offers valuable tips to get your email delivered to the inbox.

Get a sample AMP email in your inbox

Experience the power of interactivity right now

Additional tips to stay out of the email spam folder

Here are 5 crucial tips you should follow to pass through spam filters:

• Ensure emails are authenticated: SPF, DKIM, and DMARC

If your email passes through the email authentication protocols, the chances of getting to the recipient’s inbox increase. These protocols signal internet service providers (ISP) that your emails are sent from a legitimate domain by an authenticated sender and don’t have any spammy content.

Sender Policy Framework (SPF): SPF ensures that you send emails from an authenticated domain, not a relay server.

Domain Keys Identified Mail (DKIM): DKIM is an email security standard that ensures messages are not modified while traveling between the recipient and sending servers.

Domain-based Message Authentication, Reporting & Conformance (DMARC): DMARC is the actionable protocol. It means DMARC will take action when DKIM/SPF fails on your sender’s domain.

• Monitor your IP reputation

A low IP reputation can be due to IP blacklisting, getting hit by spam traps, or sending a high volume of emails without proper warmup. All these factors work as a red flag, triggering the ISP’s spam filters.

So, you must keep an eye on your IP reputation using tools like Google Postmaster or MxToolBox.

• Maintain a higher domain reputation

A higher domain reputation would mean that emails from your sender domain are less likely to be trapped in the email provider’s spam filters. Hence, you will get higher deliverability.

To monitor your domain reputation, you can use the Google postmaster tool and get insights into how your domain performs among Gmail users.

• Practices email list hygiene

Email list building is crucial for reaching out to your subscribers but cleaning it consistently to maintain a healthy email list rate is equally essential. A healthy or hygienic email list is when you remove unsubscribed users so that you don’t accidentally send them emails and risk landing in the spam folder.

Besides, you should also suppress inactive and unengaged users by implementing a sunset policy to avoid sending them emails despite their disengagement.

• Make your emails engaging and relevant

Besides the technicalities, if your emails are relevant to the recipient, they will either unsubscribe or stop interacting. This leads to lower open and clicks rates signaling ISPs that you might be sending irrelevant emails. So, put yourself in your audience’s shoes, study their pain points, and behavior, and use that data to create emails that add value.

Conclusion

It’s a horrible feeling to see all your time, efforts, and resources getting hit by the spam train just because you weren’t aware of the words that might trigger the spam words.

But, now you have the list which you can refer to while writing your emails. Always keep this list handy and you’ll see higher open rates.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

About the author

author profile avatar

Nupur Mittal

Content Marketing Manager

Nupur has 2 years of experience in planning, creating, and implementing effective content strategies. She is passionate about email marketing, and SaaS and has written in-depth long-form content ranking on Google’s first page. She is most active on LinkedIn and share valuable learnings with her audience.

Источник

spamToday I found out how the word “spam” came to mean “junk message” or “junk mail”.

While some have suggested that this was because SPAM (as in the Hormel meat product) is sometimes satirized as “fake meat”, thus spam messages are “fake messages”, this potential origin, while plausible enough on the surface, turns out to be not correct at all.

The real origin of the term comes from a 1970 Monty Python’s Flying Circus skit.  In this skit, all the restaurant’s menu items devolve into SPAM.  When the waitress repeats the word SPAM, a group of Vikings in the corner sing “SPAM, SPAM, SPAM, SPAM, SPAM, SPAM, SPAM, SPAM, lovely SPAM!  Wonderful SPAM!”, drowning out other conversation, until they are finally told to shut it.

Exactly where this first translated to internet messages of varying type, such as chat messages, newsgroups, etc, isn’t entirely known as it sort of happened all over the place in a very short span of years, in terms of the name being applied to these messages.  It is, however, well documented that the users in each of these first instances chose the word “spam” referring to the 1970 Monty Python sketch where SPAM singing was drowning out conversation and SPAM itself was unwanted and popping up all over the menu.

Some examples of these first instances of unsolicited/unwanted messages being referred to as spam:

  • First documented case among Usenet users was March 31, 1993.  This is often incorrectly stated to be the first usage of the term spam as referring to spam messages.  This first Usenet case came when Richard Depew, who had been playing with some moderation software, accidentally ended up posting around 200 duplicate messages in a row to news.admin.policy newsgroup.  The first person to call this spam is thought to be Joel Furr on March 31, 1993.  Depew himself when he apologized referred to his messages as spam.
  • A more likely “first use” of the word spam, referring to certain electronic messages, comes from MUDs (multi-user-dungeons).  This was a sort of real time multi-person shared environment; a somewhat primitive version of The Sims Online or Second Life and the like.  In it, users could chat and interact with other people, locations, and objects, as well as create objects and share them with the community.  Basically a really advanced chat room.   The name MUD comes from the fact that it reminded people of certain aspects of Dungeons and Dragons.  In any event, spamming was used here to refer to a few different things including: flooding the computer with random data; “spam the database” by flooding it with new objects; and flooding a chat session with a ton of unwanted text.  Basically, anything that had to do with filling other member’s accounts with unwanted electronic junk.   One of the earliest documented uses of the word spam from MUDders comes from 1990 when they were, ironically enough, discussing the origins of the word “spam” as referring to electronic junk messages.  Undocumented sources say it had been around quite a bit before that among MUDders, which is evidenced by the content of the documented message.
  • Others say that the term originated on Bitnet’s Relay, which was a very early chat system in the 1980s.  Supposedly, users would occasionally come on and annoy other users with unwanted text, including the actual SPAM SPAM SPAM song from Monty Python.
  • Another similar chat system on the TRS-80 also reported the same phenomenon and also called it spam.  Both these latter two chat system origins are not documented, but numerous former users of these systems have stated they remember this term being use commonly among users of these systems.

spam Spam SPam SPAm SPAM SPAM SPAM, lovely SPAM; Wonderful SPAM…

Bonus Facts:

  • spam ascii artIn the early days of the internet, spam was significantly more annoying than it is today, not just because of the lack of effective filters back then, but because of the extremely slow internet connections.  Even just an ASCII art spam picture sent a few times in a row could take an enormous amount of time to download with often no real way for the end user to get around this except to wait it out or disconnect.
  • Also in the early days of chat rooms, it was a common tactic among chatters to use large blocks of meaningless text to annoy other groups.  For instance, Star Trek chatters would invade a Star Wars chat room and post large amounts of random text, making it impossible for the Star Wars people to talk.  NERD-FIGHT!!! 🙂
  • Star Wars vs Star TrekAround the same time the term spam became popular among Usenet groups, it also spread to refer to email spam, which quickly dominated the world of spam and still does to this day.  Early spam bots simply harvested emails from Usenet newsgroup messages, which gave them extremely large email lists to work from.
  • IRC (Internet Relay Chat) was named after Bitnet’s Relay.
  • The earliest documented commercial spam message is often incorrectly cited as the 1994 “Green Card Spam” incident.  However, the actual first documented commercial spam message was for a new model of Digital Equipment Corporation computers and was sent on ARPANET to 393 recipients by Gary Thuerk in 1978.
  • The famed Green Card Spam incident was sent April 12, 1994 by a husband and wife team of lawyers, Laurance Canter and Martha Siegal.  They bulk posted, on Usenet newsgroups, advertisements for immigration law services.  The two defended their actions citing free speech rights.  They also later wrote a book titled “How to Make a Fortune on the Information Superhighway“, which encouraged and demonstrated to people how to quickly and freely reach over 30 million users on the Internet by spamming.
  • Before it was called “spamming”, as referring to unsolicited messages in a chat or forum or the like, the generally used terms for these actions were “flooding” and “trashing”.
  • Cisco Systems, in 2009, released the following numbers for the origins of spam by country in descending order: Brazil at 7.7%; USA at 6.6%; India at 3.6%; South Korea at 3.1%; Turkey at 2.6%; Vietnam at 2.5%; China at 2.4%; Poland at 2.4%; Russia at 2.3%; Argentina at 1.5%.  Surprisingly, you have to go all the way down to number 91 on the list before you get to Nigeria.
  • Of all email spam, about 73% is attempting to steal the user’s identity in some way (phishing), including possible bank information or gaining enough information to open new credit accounts from the user.
  • Of the 90 trillion emails sent in 2009, 81% were spam.  That amounts to about 200 billion spam emails sent every day.
  • Though not called spam, back then, telegraphic spam messages were extremely common in the 19th century in the United States particularly.  Western Union allowed telegraphic messages on its network to be sent to multiple destinations.  Thus, wealthy American residents tended to get numerous spam messages through telegrams presenting unsolicited investment offers and the like.  This wasn’t nearly as much of a problem in Europe due to the fact that telegraphy was regulated by post offices in Europe.
  • Spam, referring to messages, rather than the food product, was first added to a major English dictionary in the New Oxford Dictionary of English in 1998.  It defined spam as “Irrelevant or inappropriate messages sent on the Internet to a large number of newsgroups or users.”
  • spam tinSPAM, as made by Geo. A. Hormel & Co. was originally registered as a trademark in 1937, being a conflation of “spiced ham”, which was the original name.  The name “SPAM” was chosen from entries in a naming contest at Hormel.  Specifically, the name was suggested by Kenneth Daigneau, who was the brother of a then Hormel Vice president.  He was given $100 prize for winning the naming contest.
  • If you are wondering why I’m continually capitalizing all the letters in the food product SPAM, it is because, according to the official Hormel trademark guidelines, SPAM, as referring to the food product, should be spelled with all capital letters.  They also stipulate it should always be used as an adjective as in “SPAM meat”, but I’m ignoring that one and just calling it SPAM. 🙂
  • Hormel was able to successfully defend their trademark of SPAM by limiting it to this capitalized version; thus the more prevalent usage and meaning and spelling “spam” and “Spam” referring to internet messages, doesn’t conflict with their trademark.  Initially, they unsuccessfully defended their trademark by including “Spam”, but lost that case and resorted to “SPAM”.  Hormel states that “Ultimately, we are trying to avoid the day when the consuming public asks, ‘Why would Hormel Foods name its product after junk email?”
  • Other backronyms surrounding SPAM are: “Something Posing As Meat”; “Specially Processed Artificial Meat”; “Stuff, Pork and Ham”; “Spare Parts Animal Meat”; and “Special Product of Austin Minnesota”.
  • Backronyms surround internet spam include: “stupid pointless annoying messages” and “shit posing as mail”.
  • When the US offered the UK citizens affected by WWII SPAM, while they struggled to rebuild their agricultural base, the British citizens assumed it was an acronym and they backronymed it to “Specially Processed American Meats”.
  • SPAM is a canned, precooked meat product (originally ham, but now SPAM from a variety of meats is available).
  • Austin, Minnesota is known as “SPAM town USA”, not for internet spam, but for the fact that the town produces all of the food product SPAM sold in North America, South America, and Australia.  SPAM sold in the UK is produced in Denmark by the company Tulip, who Hormel has licensed its production out to.
  • As of 2007, over seven billion cans of SPAM have been sold.
  • spam adHawaii, Guam, and the Commonwealth of the Northern Mariana Islands eat the most SPAM per capita in the United States, with an average of about 16 tins per year eaten per person.
  • Hawaii, Guam, and CNMI, all have McDonald’s restaurants that serve SPAM.  Burger Kings in Hawaii also serve SPAM since 2007 to better compete with the McDonalds there.
  • SPAM is also nicknamed “The Hawaiian Steak”, due to its extreme popularity there.
  • The term spam today is poised to take another slight shift in meaning.  It is now becoming common for people to refer to any unsolicited/unwanted advertisements, messages, or telemarketer calls as spam, even if the former two aren’t electronically based.

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Источник

I have a terrible habit of checking my spam folder every day – I don’t trust my spam filter to weed out only the worst of the worst; I feel that there’s something worthwhile under the heaps of transfer money requests and strangers mentioning how they were happy to see me last night. I’m usually right, too – at least once a week I uncover a little bit of gold among the rubble.

Spam filters are pretty great at keeping the rubbish out of your main inbox, but they’re sometimes so good that they sweep away valuable emails, too. Don’t let your emails get confused with junk – most people don’t even bother with their spam folder, so your painstakingly crafted email or newsletter will go on undiscovered forever.

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      Cold Email Subject Lines

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    Wrapping Up

How Email Service Providers Work

Email service providers (ESP) have spam-detection tech in place to weed out unsafe or low-quality emails from the good stuff. ESPs score emails based on different variables, and that spam score determines whether or not an email actually makes it into your inbox. The higher the spam score, the more likely it is that the email is junk. All sorts of things trigger spam detection, with spammy words just being one component. Your job is to create emails that avoid as many spam triggers as possible.

spam words to avoid in email marketing

Spam Words to Avoid in Email Marketing

We have 300 spam words that you don’t want anywhere near your email – you can download the full list using the form below. Below are 100 single spam words to avoid in email marketing (these are included in the list of 300, too).

For these lists, I removed any phrases that include individual spam words. For example, “Click Below” and “Click Here” are both spam words to avoid in email marketing, but so is “click” as a standalone, so I only include “click” in the list.

  • Acceptance
  • Access
  • Accordingly
  • Action
  • Amazed / Amazing
  • Avoid
  • Bargain
  • Billing
  • Bonus
  • Buy
  • Call
  • Cancel
  • Cash
  • Certified
  • Chance
  • Cheap
  • Check
  • Clearance
  • Click
  • Collect
  • Compare
  • Cost
  • Credit
  • Deal
  • Debt
  • Discount
  • Earn
  • Expire
  • Extra
  • Fantastic
  • Form
  • Free
  • Freedom
  • Friend
  • Get
  • Great
  • Guarantee / Guaranteed
  • Hello
  • Here
  • Hidden
  • Home
  • Income
  • Instant
  • Insurance
  • Investment
  • Junk
  • Leave
  • Legal
  • Life
  • Lifetime
  • Limited
  • Loans
  • Lose
  • Luxury
  • Marketing
  • Money
  • Name
  • Never
  • New
  • Now
  • Obligation
  • Offer
  • Only
  • Open
  • Opportunity
  • Performance
  • Phone
  • Please
  • Price
  • Prize
  • Problem
  • Promise
  • Purchase
  • Quote
  • Rates
  • Refund
  • Remove / Removal
  • Request
  • Reverses
  • Sale / Sales
  • Sample
  • Satisfaction
  • Save
  • Score
  • Serious
  • Shopper
  • Solution
  • Spam
  • Stop
  • Subscribe
  • Success
  • Supplies
  • Terms
  • Traffic
  • Trial
  • Unlimited
  • Unsubscribe
  • Urgent
  • Warranty
  • Weight

Instead of using any of the spam words to avoid in email marketing, find a different way to present your products or services:

  • What are the solutions that your product offers?
  • Why should the email recipient trust your brand or make a purchase?
  • How does your company fulfill your audience’s needs?

The deeper you can dig into these questions, the less surface-level the content will be, and you’ll notice that spam words start to disappear organically from your copy.

Cold Email Subject Lines

We have an article about writing subject lines for your audience, so I’m going to give you a few simple templates for cold emails:

  • If you’re contacting the person based on a referral, you can say, “[Name] said I should connect with you.”
  • To congratulate someone on a new job (and form a professional connection with them), you can’t say “congratulations” or “new.” Instead, say, “Your recent promotion to [job].” Don’t say “special promotion,” though – it’s another spammy phrase.
  • When reconnecting after meeting someone at an event, you can write, “Hi [first name], we met at [event].”
  • For a totally cold connection where you don’t know much of anything about the other person, write something like, “Hi [name], loved your article about [topic].”

P.S. It’s okay to use spam words.

Spam filters look at a lot more than just the words you use, so if you can’t figure out how to email about your marketing services without using the word “marketing,” don’t go crazy trying to figure it out. Just steer clear of all the other spam words to avoid in email marketing and keep the following best practices in mind.

13 More Tips for Keeping Your Emails Out of the Spam Folder

Your email subject line as well as its content has an impact on whether or not the ESP filters it as spam.

spam words to avoid in email marketing

In this section, I’m going to give you 13 tips for creating spam-free emails.

1. Keep it short.

Long subject lines can cause your email to be sent to spam, or at the very least can have a negative impact on open rates. Subject lines should be 50 characters, tops, but even better is if you can get it down to 20. Don’t do the “one word” subject line thing, though. One word: spam.

When it comes to the body of your email, keep the characters under 500, if possible. Can’t get away with a super short email? Break the text up into short paragraphs.

2. Be selective about keywords.

Even if your keywords aren’t on the spam words to avoid in email marketing list, you shouldn’t overload your subject line with them. It’s difficult to craft a well-written subject line in 50 characters while squeezing in three of your keywords, and spam filters will pick up on the lack of quality.

3. Limit punctuation marks.

In the subject line, keep it to two max, and don’t use exclamation marks or question marks. Don’t use a single apostrophe, either (actually, don’t ever use it – there’s no need). Also, don’t use two punctuation marks of any kind in a row, either in the subject line or in the body of the email. That means you should never do this: !!! Avoid ellipses (…) just to be safe, too.

4. Stick to regular sentence casing.

Don’T Do tHIs, obviously, but don’t use ALL CAPS anywhere, either. If you need to highlight a word or make a sentence stand out in the body of the email, bold it, make the font larger, change the background color, place it toward the top of the email, or write a single, compelling sentence.

5. Choose font colors sparingly.

Multiple font colors can be a red flag for the spam trigger. To be safe, use just black. If you need to use multiple colors, limit them to three, and never use red.

6. Balance text and images.

The safest text to image ratio is 60:40. If you need more text or more images, A/B test your emails.

7. Don’t add attachments.

Attachments, especially large ones, are spam filter red flags. Instead, include a link where a file can be downloaded. (Don’t embed forms in your emails, either.)

8. Be smart about links.

If you’re adding links to the email copy, make sure they only go to reputable domains. Don’t use URL shortening services either, like Bitly – they’re considered risky and are often caught by spam filters.

9. Optimize the “from” field.

Even if you’re using your own, professional domain, you still have to optimize the “from” address. [email protected] or even [email protected] are more likely to be flagged as spam than [email protected]

10. Re: and Fwd: don’t trick the spam filters.

Re: and Fwd: should be on your list for spam words to avoid in email marketing. Marketers think they’re cleverly tricking recipients into opening emails, but what they’re actually doing is making it easy for the spam filter to do its job. Even if you’re truly replying to an email or forwarding an email, get rid of these abbreviations – ESPs think they’re spam a lot of the time.

11. Don’t check “Of High Importance.”

Here’s a head-scratcher – in Microsoft Outlook, you can mark that your emails are “Of High Importance,” but ESPs auto-mark those emails as spam.

12. Never pull a bait-and-switch.

The subject line has to be consistent with what’s inside the email. It can be a little exaggerated, but it can’t be deceptive or misleading.

13. Spell check.

You should be doing this anyway because you’re a professional sending a professional email, but poor spelling is also a spam filter no-no.

Wrapping Up

One of the best ways to determine what spam filters pick up on is to regularly sift through your own spam folder. Take mental (or physical) notes of what the subject lines are and then avoid repeating those same mistakes in your own emails. Until you get the hang of which tactics and spam words to avoid in email marketing, create a checklist to run through before sending an important email.

You know how to keep spammy words out of email now, but what’s the verdict on emojis? I got you.

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Каждый день, когда мы запускаем наш Outlook, мы всегда получаем всевозможные тревожные рекламные письма, которые называются спам-сообщениями, но при этом получаем полезную информацию. Нам нужно вручную удалить спам из почтового ящика. Как их избежать? К счастью, Outlook предоставляет нам функцию фильтра нежелательной почты, которая может отфильтровывать нежелательные письма в папку нежелательной почты. Кроме того, вы можете настроить параметры нежелательной почты в соответствии с вашими потребностями. См. Следующие инструкции.

Настройте параметры фильтра нежелательной почты с помощью параметров нежелательной почты

Настройте параметры фильтра нежелательной почты с помощью Kutools for Outlook

Настройте параметры фильтра нежелательной почты с помощью параметров нежелательной почты

Установить уровень фильтра нежелательной почты

Фильтр нежелательной почты в Outlook включен по умолчанию, а его уровень защиты установлен на Без автоматической фильтрации. Если вы чувствуете, что Outlook перемещает слишком много входящих сообщений или слишком мало в папку нежелательной почты, вы можете выполнить следующие шаги, чтобы настроить чувствительность фильтра Outlook:

1. В Outlook 2010 и более поздних версиях щелкните Главная > Нежелательная > Параметры нежелательной почты.

doc нежелательные письма 1

Внимание: В Outlook 2007: щелкните Действия > Спам > Параметры нежелательной почты.

2, Параметры нежелательной почты После этого появится диалоговое окно. Существует четыре различных уровня настроек фильтра нежелательной почты, выберите нужный уровень и нажмите OK.

doc нежелательные письма 2

Ноты:

  • • Без автоматической фильтрации: Эта опция может блокировать сообщения от адресов, которые были добавлены в Заблокированные отправители .
  • • Низкий: Этот уровень фильтрует только самый очевидный мусор.
  • • High: Фильтрует все сообщения, подозреваемые как нежелательные.
  • • Только безопасные списки: Любое сообщение, отправленное кем-то не на вашем Безопасные отправители список или в список рассылки на вашем Безопасные получатели список автоматически считается нежелательной почтой.

Создание списков фильтров нежелательной почты

Есть пять различных списков фильтров нежелательной почты в Параметры нежелательной почты это может определить, будут ли электронные письма перемещены в папку нежелательной почты или нет.

  • Список надежных отправителей: Адреса электронной почты и доменные имена отправителей в этом списке никогда не считаются спамом.
  • Список надежных получателей: Вы можете добавлять в этот список адреса и доменные имена из списков рассылки и списков рассылки, чтобы они никогда не были отмечены как спам.
  • Список заблокированных отправителей: Если вы добавите в этот список адрес электронной почты или домен, сообщения будут автоматически отправляться в папку нежелательной почты.
  • Список заблокированных доменов верхнего уровня: Вы можете добавить в этот список коды стран / регионов, чтобы заблокировать сообщения из другой страны или региона.
  • Список заблокированных кодировок: Чтобы заблокировать сообщения, содержащие специальную кодировку или набор символов, вы можете добавить кодировки в этот список.

Чтобы настроить эти списки фильтров нежелательной почты, вы можете сделать следующее:

1. Нажмите Главная > Нежелательная > Параметры нежелательной почты в Outlook 2010 и более поздних версиях и щелкните Действия > Спам > Параметры нежелательной почты в Outlook 2007.

2. Во всплывающем окне Параметры нежелательной почты диалоговое окно, нажмите Безопасные отправители вкладку и щелкните Добавить кнопку, чтобы добавить адрес или домен, которые вы не хотите рассматривать как спам. Смотрите скриншот:

doc нежелательные письма 3

Заметки:

(1.) Вы можете сделать, как указано выше, чтобы добавить адрес или домен в Безопасный получатель or Заблокированные отправители списки.

(2.) Из Международное покрытие на вкладке, вы можете проверить коды страны / региона, нажав на Список заблокированных доменов верхнего уровня кнопку и выберите кодировки для Список заблокированных кодировок. Смотрите скриншот:

doc нежелательные письма 4

3. Затем нажмите OK , чтобы перейти к предыдущему диалоговому окну, и указанный адрес или домен был добавлен в Безопасные отправители список. Смотрите скриншот:

doc нежелательные письма 5

4, Затем нажмите OK чтобы завершить настройку. Outlook будет фильтровать сообщения электронной почты в папку нежелательной почты с установленными вами правилами для нежелательной почты.

С другой стороны, вы можете добавить адреса или домены в список безопасных или заблокированных отправителей следующим образом:

1. Щелкните правой кнопкой мыши сообщение в списке рассылки.

2. Перейдите в Нежелательная в контекстном меню и выберите один из следующих вариантов:

  • Блок отправителя
  • Никогда не блокировать отправителя
  • Никогда не блокировать домен отправителя (@ example.com)
  • Никогда не блокируйте эту группу или список рассылки

doc нежелательные письма 6

И указанный адрес или домен будут добавлены в соответствующий список.

Настройте параметры фильтра нежелательной почты с помощью Kutools for Outlook

С помощью функции «Параметры нежелательной почты» вы можете просто создать взаимосвязь «или» критериев фильтрации, в этом случае она переместит некоторые электронные письма, которые вы хотите использовать, в папку нежелательной почты.

Например, я хочу заблокировать сообщения, адрес которых abcdef@sina.cn и тема содержит по продажам, а тело содержит чек или денежный перевод. Если вы создаете критерии фильтрации с помощью параметров нежелательной почты, электронные письма, соответствующие любому из вышеуказанных условий, будут рассматриваться как спам. Это расширит круг рассылки спама.

Как справиться с этой проблемой, вот многофункциональный инструмент —Kutools for Outlook, используя этот инструмент, вы можете установить любые критерии для спама по своему усмотрению.

Если вы установили Kutools for Outlook, пожалуйста, сделайте так:

Добавить отправителей / домены / тему / тело отдельно в список заблокированных или никогда не блокируемых

1. Нажмите Кутулс > Нежелательная > Включить фильтр нежелательной почты для включения Нежелательная  функция. Смотрите скриншот:

doc нежелательные письма 7

2. Затем выберите в списке рассылки сообщения, которые вы хотите применить к этой функции, и щелкните значок Фильтр нежелательной почты раскрывающийся список, чтобы выбрать параметры, с помощью которых вы можете добавить отправителей, домен, тему или текст, которые вам нужны, в список заблокированных или никогда не блокируемых.

doc нежелательные письма 8

3. После добавления их в нужный список все критерии фильтрации будут перечислены в Диспетчер фильтров нежелательной почты. Смотрите скриншот:

doc нежелательные письма 9

И сообщения будут отфильтрованы в папку нежелательной почты, если она соответствует одному из определенных критериев.

Добавьте смешанные критерии (отправитель и домен, тема, текст и…) в список заблокированных или никогда не блокируемый.

1. После активации Фильтр нежелательной почты функция, щелкните Нежелательная > Диспетчер фильтров нежелательной почты для открытия Диспетчер фильтров нежелательной почты диалоговое окно, а затем щелкните Новинки.

doc нежелательные письма 10

2. В Нежелательная диалоговом окне, проверьте параметры в Фильтр раздел, в котором вы хотите установить критерии. Например, я проверяю Аккаунт, А затем нажмите doc-configure-нежелательная электронная почта-13 , чтобы открыть Текст содержит в диалоговом окне выберите учетную запись, для которой вы хотите применить эту функцию, из Учетная запись диалоговое окно. Смотрите скриншот:

doc нежелательные письма 11

3. Затем нажмите OK  вернуться к Нежелательная диалоговое окно, и указанная учетная запись была добавлена ​​в Аккаунт текстовое окно. Смотрите скриншот:

doc нежелательные письма 12

4. В качестве этих шагов я также могу добавить конкретную тему в Тема содержит текстовое окно:

  • (1.) Проверьте Тема содержит и нажмите doc-configure-нежелательная электронная почта-13 , чтобы открыть Текст содержит диалоговое окно и щелкните Новинки.
  • (2.) В Текст поиска диалоговом окне введите текст в качестве темы, которую вы хотите отфильтровать, в папку нежелательной почты под Новый поисковый текст коробка. А затем нажмите Добавить кнопку, текст будет добавлен в Список поиска пунктом.
  • (3.) Щелкните OK > OK вернуться к Нежелательная диалоговое окно, и указанная тема была добавлена ​​в Тема содержит текстовое окно. Смотрите скриншоты:

doc нежелательные письма 13

5. Чтобы повторить эти шаги, вы также можете добавить тело, вложение и адрес отправителя.

6. После добавления необходимых критериев нажмите OK в Нежелательная диалоговое окно, и он вернется к основному Диспетчер фильтров нежелательной почты диалоговое окно. Все критерии добавлены в Заблокировать list, а соотношение критериев — «и». Смотрите скриншот:

doc нежелательные письма 14

7. Затем нажмите OK чтобы завершить настройку. Сообщения будут классифицироваться как нежелательные, если они соответствуют всем вышеуказанным условиям.

Внимание: Также вы можете добавить некоторые критерии в никогда не блокировался list, при запуске этой функции критерии в списке никогда не блокируемых будут предшествовать критериям в списке заблокированных.

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Демонстрация: быстро и легко настроить параметры фильтра нежелательной почты в Outlook

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  • Авто CC / BCC по правилам при отправке электронной почты; Автопересылка Несколько писем по индивидуальному заказу; Автоответчик без сервера обмена и дополнительных автоматических функций …
  • Предупреждение BCC — показать сообщение при попытке ответить всем если ваш почтовый адрес находится в списке BCC; Напоминать об отсутствии вложений, и многое другое напоминает функции …
  • Ответить (всем) со всеми вложениями в почтовой беседе; Ответить на много писем в секундах; Автоматическое добавление приветствия при ответе; Добавить дату в тему …
  • Инструменты для вложений: управление всеми вложениями во всех письмах, Авто отсоединение, Сжать все, Переименовать все, сохранить все … Быстрый отчет, Подсчет выбранных писем…
  • Мощные нежелательные электронные письма по обычаю; Удаление повторяющихся писем и контактов… Позвольте вам делать в Outlook умнее, быстрее и лучше.

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