Word for being persuaded

Hi, everybody! Welcome back to Top Words! My name is Alisha and today we’re gonna talk about 10 words for persuading people. So let’s go! 1. urge The first word is «urge,» urge, so to urge someone to do something. I urge you to (blah, blah, blah). I urged him to (blah, blah, blah). I urged her to (blah, blah, blah). So you’ll hear I’m using «I urge you to…» so we use URGE + (OBJECT), so him or her or them, whatever, to do something, to take an action. So I urge you to buy a new car. I urge you to get a new job. I urge you to talk to your boss. So to urge someone is to strongly recommend them to do something. I strongly recommend blah, blah, blah. We’ll talk about the word «recommend» in just a moment, but «I urge you to do (something).» Urge is not really such a common word for persuading, I think, in casual conversation. You might see this in like news reports from, for example, politicians or maybe like policy makers or kind of people in influential positions, like «I urge you to vote for (such-and-such person).» You might hear it in those cases. But in everyday conversation, we don’t use urge so much. So in a sentence… «I urge you to make a change.» 2. recommend The next word is «recommend.» Recommend is a very common, very simple way to make a suggestion, a suggestion based on your opinion. So I recommend you drink a lot of water. Or I recommend you eat healthy. Or «I recommend he…,» so you’ll notice… I recommend you… I recommend he… I recommend she… Not «I recommend to (blah, blah, blah),» but «I recommend you (do something).» I recommend you take a vacation. I recommend you get a new haircut. I recommend plus who are you recommending this to, you can do that. Also, you can say…you can follow the recommendation, you can follow the verb with, like a noun phrase like… I recommend toothpaste. I recommend restaurant ABC for our dinner tonight. So you can follow recommend with the item you are recommending. So I recommend product A for this. I recommend product B for that. Or you could follow it with a pronoun, so I, you, me. I recommend…well not «I.» I recommend you (blah, blah, blah). Or I recommend (noun). Okay, in a sentence… «He recommended I see a doctor.» 3. consider The next word is «consider,» consider. So consider, to consider something means to think about something. Consider is a little more formal than «think about,» so if this is think about, maybe consider is a step above think about. So please consider (blah, blah, blah). So please consider plus some noun phrase usually comes after the verb consider. So please consider my new plan. Or please consider your mother’s feelings. So again, use consider in formal situations. So please consider my proposal. Please consider a change in the department, for example. So use consider in more formal situations to ask someone to think about something. So please consider (blah, blah, blah). In a sentence… «Please consider all the options.» 4. you should… The next word is «you should…,» you should or the next expression is «you should (blah, blah, blah).» So, «you should…» is perhaps the most common way to try to persuade or to give a suggestion to someone. «You should (blah, blah, blah).» I think you should get a new apartment. I think you should find a new job. I think you should be dating a different person. I think you should ask for a refund. So, you should, you should is a very common way to give advice. «What do you think I should do…» is a way to ask for it. «You should (blah, blah, blah)» to give your advice or to try to persuade someone of your opinion. In a sentence… «I think you should find a new apartment.» 5. suggest Okay, next word…the next word is «suggest,» suggest. So be careful with your pronunciation with this word. There are two «Gs» here. It is not «SUG-GEST» or «SUG-G-GEST,» I don’t even know. I’ve heard some very strange pronunciations of this word. It’s «SUG-JEST,» so there’s a G sound /g/, and then it’s followed by a J sound, /suggest/. /G-J/ quickly happens there, «suggest.» What do you suggest? That’s a tricky one, so practice slowly, «SUG-JEST» suggest, suggest, fun. Okay, anyway, so to suggest something is to give a very soft recommendation for something. So I suggest you study every day. I suggest you see a doctor. He suggested…(in the past tense) He suggested we take a vacation. Or We suggest a new policy. Or Why don’t you suggest this to your manager? (for example) So suggest is to give a kind of soft recommendation, to just sort of share an opinion. It’s a sort of soft persuasion. Okay, in another sentence… «Can I make a suggestion? 6. try The next word is «try,» try. So try is commonly used just in the command form, «Try (something).» So like… Try this food. Try that drink. Try (something). So we can use try to kind of give these very direct recommendations. It’s a more direct way to try to persuade someone of something. So, it’s probably best used in cases where you are fairly close to the other person. So try my new cake. Or Did you…you should try, I’ve used «you should.» You should try this pasta, for example. Or Try my new product, if you’re trying to sell something. Or Try out our new online course. So try is a very direct and quick and clear way to persuade someone. In a sentence… «Try new things.» 7. why don’t… The next expression is «why don’t…,» Why don’t (blah, blah, blah). You can use «why don’t…» in the negative, don’t, why don’t… We use this, this negative form, «why don’t you…,» «why doesn’t he…» of course, if we… if we change the sentence a little bit. Why doesn’t he… Why doesn’t she… Why don’t you… Why don’t we… Why don’t they… So we use this as a very soft way to make a suggestion. Why don’t we see a movie this weekend? Why doesn’t he just talk to his girlfriend? Why don’t you tell me more about your amazing plan? Why don’t we go to bed? So why don’t you… or why don’t we…, why don’t…, why doesn’t he…, why doesn’t she…, we can use these expressions to make a suggestion. Please be careful. There are…depending on your intonation, you can change the meaning of the sentence. For example, if I say, «Why don’t you call me back?» if I ask in like that complaining tone like «Why don’t you call me back,» it sounds very different from, «Ah, why don’t you call me back?» Like… it’s make… my second sentence there, «Ah, why don’t you just call me back later,» for example, sounds like a suggestion. However, if I use a complaining tone of voice, «Why don’t you call me back?» it sounds like there’s a… like a problem I’m trying to… to communicate. So be careful here. Depending on your intonation, you might cause some miscommunication, so make it, make…make sure you use a suggestion intonation. Why don’t you (blah, blah, blah)? (upward intonation) Why don’t you call me back later? Or Why don’t you meet me for dinner? (for example) Why don’t you meet me for dinner? Sounds a lot different than… Why don’t you meet me for dinner? So please be careful here. Okay, in another sentence… «Why don’t you take a break?» 8. how about… Next expression is «how about…,» how about… So you use how about to make a suggestion. How about we go hiking this weekend? How about we have dinner tonight? How about we get a coffee? How about a drink after work? «How about…» is very casual, very simple, easy to use, friendly way to make a suggestion, to try to persuade someone in a very friendly manner. How about (an activity)? So in a sentence… «How about a trip to the mountains this weekend?» 9. what do you think about… The next expression is «what do you think about…,» what do you think about… So what do you think about, so not what do you think about, but what do you think about. What do you think about (activity)? So what do you think about going swimming? What do you think about going for drinks tonight? What do you think about studying for the test together tomorrow? So again, we use this as a soft persuasion expression. So what do you think about (something)? So asking the listener, «what do you think…» sounds like you’re asking for their opinion. What do you think about doing this activity together? It’s like you…you’ve made a suggestion, you want to persuade that person, and you’re getting their opinion in return. So in another sentence… What do you think about Italian for dinner tonight? 10. let’s… The next word is «let’s…,» let’s… So, «let’s…» is very interesting. There is one common mistake I see a lot with the word «let’s…» Let’s…, by default, let’s… on its own, implies that you are going to do something with another person. «Let’s…» means «let us.» Let us is the expanded form of «let’s…» «Let’s…» is the contracted form of «let us.» The key here being us. So «let’s…» implies, «let’s…» means therefore that it is the speaker plus the listener involved in the action. So for example… Let’s cook something together. Or Let’s eat. Or Let’s get a drink. Or Let’s study. It sounds already, like the… the listener and the speaker are involved. Sometimes, I hear «Let’s study with us,» something like that, not correct. «Let’s study.» You don’t need «with» in this case, unless… unless you’re talking about a third party, there’s someone else. So let’s study with Stevens. Or like… Let’s talk… let’s talk about this with Stevens. Let’s talk about this with the boss. So «let’s…» means the people who are involved in the conversation. Let’s (blah, blah, blah). You can add «with» to talk about somebody who is not involved in the planning conversation right now. So don’t use «us» here. This should be somebody not involved in the conversation. «Let’s…» is the people involved in the conversation. Be very careful here. So we use «let’s…,» again, as a very soft way to persuade someone, just a suggestion, a more casual expression. Let’s talk about this at the next meeting. Let’s talk about this with our manager tomorrow. Let’s talk about…I’m doing lots of talking. Let’s go to bed, I’m tired, for example. So using «let’s…» shows that there are a couple of people, at least the immediate group, whoever can listen at that point in time, they’re all involved there, so keep that in mind. «Let’s…» is a very interesting word. All right, in one more sentence… «Let’s go to the movies.» All right, those are 10 words and 10 expressions you can use when you’re persuading people. I hope that those are useful for you. Thanks very much for watching this episode. If you have any questions or comments, please be sure to let us know in the comment section below this video. Thanks for watching and we’ll see you again soon. Bye!

Words, Phrases, and Arguments to Use in Persuasive Writing

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Persuasive writing is tough for kids to get used to, especially if they’re not argumentative by nature. A few tools and shortcuts can help your child learn how to write well enough to convince someone (even you!) to change his mind about an issue that really matters to him or her.

Persuasive Strategies and Devices

ONOKY — Fabrice LEROUGE / Brand X Pictures / Getty Images


There are common persuasion techniques sometimes referred to as persuasive devices that can be used to back up an argument in writing. Knowing the names of the strategies and how they work can make it easier to remember them when it’s time to write. The five common persuasive strategies are:

  • Pathos: Pathos involves using emotional language that is designed to draw the reader in and make them feel for you. For example: «If my allowance isn’t increased, I won’t be able to go out with my friends and do everything they do.»
  • Big Names: The big names strategy involves using the names of experts or well-known people who support your position. For example: «Dad agrees that increasing my allowance will…»
  • Research and Logos: These strategies involve using studies, data, charts, illustrations, and logic to back up her position and points. For example: «As you can see in the pie chart, at my age the average child’s allowance is…»
  • Ethos: The ethos strategy of persuasion involves using language that shows that the writer is trustworthy and believable. For example: «As you may recall, I’ve always been willing to put ten percent of my allowance in my bank account, thus…»
  • Kairos: This type of argument creates a sense of urgency about how this is the right moment to act. For example: «If I don’t get an increase in my allowance today, I will miss out on the chance to…»

Phrases and Words to Use in Persuasive Writing

Camille Tokerud / Getty Images


Once your child has figured out the techniques she can use in her persuasive writing, she will need to find some words and phrases that help her to be convincing. Using phrases like «I think» or «It seems that» don’t convey a sense of confidence in her position. Instead, she needs to use word combinations that show how much she believes in what she is writing.

  • Phrases to Illustrate a Point: For instance, for example, specifically, in particular, namely, such as, like
  • Phrases to Introduce an Example: For example, thus, as an example, in the instance of, in other words, to illustrate
  • Phrases to Make Suggestions: To this end, keeping this in mind, for this purpose, therefore
  • Phrases to Transition Between Information: Also, furthermore, additionally, besides that, equally as important, similarly, likewise, as a result, otherwise, however
  • Phrases to Contrast Points: On the other hand, nevertheless, despite, in spite of, yet, conversely, instead, by the same token
  • Phrases for Conclusions and Summarizing: With this in mind, as a result of, because of this, for this reason, so, due to, since, finally, in short, in conclusion

Other Handy Phrases for Persuasive Writing

John Howard / Getty Images


Some phrases don’t easily fit into a category and are just good for general use in persuasive writing. Here are a few to remember:

  • I am certain. . .
  • I’m sure that you can see that . . .
  • What needs to be done/what we need to do. . .
  • I ask you to think about . . .
  • I am writing in order to . . .
  • Nevertheless . . .
  • On the other hand . . .
  • It has come to my attention that . . .
  • If you move forward with . . .
  • Obviously. . .
  • Surely . . .
  • Regardless . . .
  • If [ ] were to happen, then . . .
  • This can be fixed by . . .
  • Although it may seem…

persuasive wordsPersuasion is an art form, and don’t let anyone tell you differently.  While anyone could rattle off a list of words for you to throw into your debates, your sales pitches, or your essays, if you don’t understand why you are using them, you will not be persuasive.  When you boil it down, persuasion is all about power.  You are making someone change their mind about something, and that is no easy task.  It will require you to present yourself confidently – not only as being absolutely right, but as believing that you are absolutely right.

Since persuasion is mainly all about how you present your arguments, there are some valuable, key phrases and words you can use to help bring people over to your side. We’ll go over some of them below, but we will also talk about why they are effective.

Phrases to Make You Sound Sure of Yourself

When trying to persuade someone, you have to know what you are talking about, but more to the point, you have to convey that concept to your audience.  For this reason, it is especially important to avoid saying things like “I think that…”, or “I guess…”.  These sound flimsy, and in a debate setting, these phrases might as well be blood in the water.  You can fully expect your opponent to respond with “You guess?  Well, let me tell you what I know…”  Better go with something more solid.

Good Examples:

“Personally, I have found [this concept] to be true.”

“I can tell you from experience that [this product] is of excellent quality.”

“I have dealt with many people over the years, and never once have I heard them say that [your opponent’s position] is best for them.”

The phrases above are all self-referential, and give your listeners and readers the impression that you are personally experienced with the issue at hand.  They also convey the concept that you have gathered information from others over time, and have come to your conclusions after giving it considerable thought.  What you are doing here is essentially telling them “I know you want to research this for yourself, but you are not going to find a better source than me.  I am experienced in this matter, and you should trust my judgement.”

Better Examples:

“This is not a matter of opinion.  I am saying this because it is a fact.”

“[The opponent’s plan] will not work, because it has not worked in the past.”

“The figures tell the story.  [This product] is the highest rated option available.”

Sometimes, people are wary of your personal opinions, and in those cases, it is better to state your position without referring to yourself. The above examples cite only facts and data, and leave emotion out of it.  If you are dealing with someone who seems to bristle when you use terms like “I know that…” try one of these instead.

Phrases to Deconstruct Your Opponent’s Position

Sometimes, it’s not a matter of getting someone to see things your way.  While they might concede that you have a good point, they happen to feel that your opposition has a better point.  This is when you need to come at them from an entirely different angle.  They already feel that you have some merit, so run with that.  What you need to do now is dissect the opposing view, and show them exactly why your way is better.

Good Examples:

“Believe what you want, but [my view] is the better option.”

“I’m sure [my opponent] has convinced some of you that their plan is best, but they have not been honest with you.”

“[The competitor’s product] might have had higher sales figures, but that’s only because consumers didn’t do their research.”

Each of the above statements takes a pretty powerful swing at your opposition.  These phrases play on the fact that some listeners and readers are not secure in their decision, and fear they may have made the wrong choice.  You are implying that only people who didn’t think things through are siding with your opponent, and that can sometimes work.  You just have to be careful that you are not antagonizing, or “othering” your audience.

Better Examples:

“We can do without [the opposing concept] because [my concept] already addresses that.”

“[This competitive product] definitely seems like a good idea when taken at face value, but our product offers more versatility and lower cost.”

“[The opposition] will lead to undesirable consequences for everyone.  We can solve this by simply going with [my viewpoint] in the first place.”

Each of those phrases manages to pull the rug out from under your competitor without having to bring your audience’s actions or feelings into it.  You are simply stating facts in a confident way. You know your position is superior, because your opponent’s position is inferior – it’s just a matter of pointing that out.

Persuasive Words to Use When Addressing Your Audience

While it’s true that persuasion is a matter of presenting organized thoughts and arguments, there are still a few key, individual words you can make use of to keep your audience engaged.

“You” – First and foremost, this is a powerful word, because it makes the audience accountable for what you are saying.  “You don’t want this situation, because your quality of life is important.”  By addressing them in that way, you have made them personally involved.

Accurate, Certain, Confident, Definitely, Absolutely, Surely, One-Hundred Percent, Yes, Clearly, Lead, Strongly: – All of these words convey positivity and confidence to back up what you are saying.

Atrocious, Confusing, Cruel, Harmful, Inferior Dreadful, Outrageous, Shocking, Shameful, Offensive, Horrible, Unstable, Severe, No: –  These negative words can be used to great effect when pulling apart the opposition.

Persuasion is a useful tool in the business world, the educational sector, and in everyday life.  Learning how to make it work for you can lead to more opportunities and greater success.  Check out “Six Shortcuts to Powerful Persuasion” taught by sales training coach Gerry Hurley at Udemy.com.

Last Updated Apr 22, 2019

There are 8 intoxicatingly persuasive words in the English language that are more effective than any other words for convincing a person to take action. 

These are words the most effective copywriters in the world have been using for decades to convince you to buy their product. 

Wait — am I talking about power words?

Nope. 

Power words: Words that strengthen your copy to pique interest and get people to click. The hook

Persuasive words: Words that convince people to buy. The sell

There are 8 persuasive words:

  • Persuasive Word #1: The Novel Word that Sells
  • Persuasive Word #2: This Word That Makes People Act Like Fools
  • Persuasive Word #3: The Surprising Word That Quietly and Senselessly Persuades
  • Persuasive Word #4: The Word That Uncovers How Selfish We Really Are
  • Persuasive Word #5: The Word That Screams Urgency
  • Persuasive Word #6: The Word That Makes You Daydream
  • Persuasive Word #7: The Word That Triggers Prestige
  • Persuasive Word #8: The Instant Conversion Booster
  • Instantly Increase Your Sales (For Free) With Persuasive Words

Let’s get into it. 

Click here for your free placement checklist!

Persuasive Word #1: The Novel Word that Sells 

This word is one of the easiest ways to increase your traffic and conversions significantly.

It’s “new”

Humans love novelty. We love being on the cutting edge of things. We love new things and love hearing about things first. 

That’s why this word works. 

Research has shown that perceived newness increases sales for a product, but brands do better if they’re more established. 

We tested using the word “New” on Twitter, and it was our most drastic experiment yet:

Screenshot of a tweet by Sumo promoting a piece of content

Screenshot of a tweet by Sumo promoting a piece of content

Just by including the one word before the headline of the article we were promoting, the post with the word “new” performed 422% better in terms of clicks than the control.

New #ftw.

Takeaway: When something is new (for example, a product, webinar, or piece of content), say so, unless the new thing is your brand, in which case don’t mention it.

Persuasive Word #2: This Word That Makes People Act Like Fools

There’s one word you can use in your sales copy that’s almost guaranteed to convert. It’s been proven to work time and time again… 

And it’s free

No, seriously, the word is “free” (pardon the pun), and it’s one of the most intoxicatingly convincing words in the human language.  

In one experiment, Dan Ariely, researcher at Duke University surveyed 76 people in a lineup to get a free tattoo. 

It turns out that 68% of the people in that lineup wouldn’t have even gotten a tattoo if it weren’t free.

In another study by the same dude, students were offered two types of chocolate:

  • A Lindt Truffle for $0.26 or
  • A Hershey’s Kiss for $0.01. 

Initially, 60% of buyers chose the Truffle for $.26 and 40% chose the Kiss. Ariely then reduced the prices of each by $0.01:

  • The Truffle was $0.25
  • The Kiss was free

Suddenly 90% of students chose the Kiss, even though the relative prices remained the same. 

We tested the word “Free” on our opt-in for our marketing psychology article and we increased the conversion rate by 15.02%.

Screenshot of two different email popups and how one performs better than the other

Screenshot of two different campaigns being A/B tested

Keep in mind that this was on an article about marketing psychology, where the readers were educated about the power of free. 

#micdrop. 

Takeaway: Use the word free. It’s a “free” way of increasing your sales.

Persuasive Word #3: The Surprising Word That Quietly and Senselessly Persuades

This next word is one that you must be using, because it’s so powerful. 

The word?

“Because”

In a study done at Harvard University, a researcher tested different wording to ask students standing in a line for a copy machine whether she could cut the line. 

Ask #1: “Excuse me, I have 5 pages. May I use the xerox machine?” 

Ask #2: “Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?”

Ask #3: “Excuse me, I have 5 pages. May I use the xerox machine, because I’m in a rush?”

Screenshot of a graph that shows compliance levels for different queries

60% of the people allowed the researcher to cut the line with Ask #1. Ask #3 elicited a 94% compliance rate (the researcher’s reasoning was “because I’m in a rush”). 

The interesting part? When the researcher used the word “because” but with no valid reasoning behind it (“because I have to make copies” — keep in mind, everyone else in line also had to make copies!) she still had a 93% compliance rate. 

Takeaway: People like to think they’ve been given a reason for something, even if the “reason” is akin to your mom saying “because I said so”. Use the word “because” in your copy when you’re showing why something works.

Persuasive Word #4: The Word That Uncovers How Selfish We Really Are

Which of these sentences is more likely to persuade you?

a) “You need Sumo to make more money in your business”

b) “Entrepreneurs need Sumo to make more money in their businesses”?

Trick question. 

The answer is A. 

Why?

Because A uses the word “you”, and B uses the formal third person. We tested “you” against the third person on a social media post: 

Screenshot of a tweet by Sumo promoting a piece of content

Screenshot of a tweet by Sumo promoting a piece of content

The post that addressed you rather than bloggers got 37% more clicks.

In a nutshell, you’re obsessed with yourself and so am I. Research proves it.[*]

Hearing your own name makes your brain activity light up like a Christmas tree. In short, it makes you pay attention. To persuade anyone to do anything (like buy your product), they have to pay attention. 

But you can’t always use your target customer’s names in your marketing, unless you’re a wizard. So this persuasive word is “you”. 

“You” acts as a placeholder for your name. 

Check out how Shopify uses “You” five times in just one CTA on their homepage:  

Screenshot showing how shopify uses the word "you" a lot in their copy

Shopify grew their revenue by $184.1 million in 365 days, making them the perfect model of good copywriting.

Takeaway: The formal third person shouldn’t have a place in your copy. Address the customer directly by using “you”. Where possible, use the person’s name (like in email).

Persuasive Word #5: The Word That Screams Urgency

Urgency sells. 

In 2016, we sent a sales email without any urgency or scarcity in it. It converted at a sad 0.41%. 

But when we sent out a recap email for that sales email, that was time bound and stoked urgency, we increased sales to 3.38%: 

Screenshot of a spreadsheet showing stats for a campaign

We’re not the only ones who have discovered the power of urgency. 

One ecommerce store A/B tested a limited offer on shipping vs. a control (no shipping offer). They included a countdown timer to elicit urgency on the limited offer:

Screenshot showing an ecommerce product being ab tested, with one having an extra piece fo copy

That limited offer on shipping increased sales on the product by 226%.

So urgency works. Check. But how can you use persuasive words to elicit urgency in your copy where countdown timers won’t work?

Use the word “now”. 

Marcus Taylor on ConversionXL added the word “now” and increased the clickthrough rate from 1.71% to 3.76%:[*]

Screenshot of a test on different titles having different clicks and CTRs

And it’s persuasive on your product pages, too.

Check out how BestSelf Co. uses the word “Now” on their call to action button to elicit urgency: 

Screenshot showing Best Self

Even their product pages use the word “now” on button copy:

Screenshot showing different products on best self

Takeaway: Urgency sells. Command your visitors do something “now” to get a higher conversion rate.

Persuasive Word #6: The Word That Makes You Daydream

Ever been told a story about an accident or injury that made your toes curl? You almost feel pain on behalf of the victims. 

That’s not just empathy. Those feelings there are “mirror neurons”. 

“A mirror neuron is a neuron that fires both when an animal acts and when the animal observes the same action performed by another”[*]

Therein lies the power of this next persuasive word:

“Imagine”

Mirror neurons mean that feelings can be transferred without having to experience them first hand. And if you can make people feel things, you can make people act

For example, let’s say you were a life coach helping your customer get more work/life balance in their lives. You knew the psychographics of your customer so you knew they struggle with feelings of guilt about not spending enough time with their kids.

You could use mirror neurons to paint a picture in their minds about what their life would be like after using you as their coach (solving their problem).

Imagine leaving work at work. 

Imagine being fully present with your children. 

Imagine being able to eat a quiet meal with your family, together, enjoying each other’s presence. 

Imagine rocking your baby to sleep without worrying about the deadline your boss just set for you that day.” 

You don’t have to be over-the-top with this persuasive word, either. Check out how Amy Porterfield uses “imagine” subtly in her sales page for her course:

Screenshot of a page on Webinars That Convert

Simple and effective.

Takeaway: Use persuasive words in your copy like “imagine” to make your customers picture their lives with the solution you sell (or, picture what will happen if they don’t buy!)

Persuasive Word #7: The Word That Triggers Prestige

The Tesla Model S starts at around $72,000. 

Yet it’s the best selling luxury sedan in North America. 

Why would anybody buy a Tesla for nearly 1.5x the median national annual income when a $20,000 Toyota Rav-4 would do the trick?

Because of prestige

And you can communicate prestige by using this one persuasive word: 

Limited

Limiting inventory or accessibility to product is why: 

  • Nike can release limited edition sneakers for hundreds of dollars and sell out almost instantly
  • Apple has lineups that span several city blocks starting 24 hours before they release a new product
  • An Hermès Birkin bag sold for over $300,000 at an auction in 2016. 

This persuasive word works for high-priced products or services. 

Check out how Tony Robbins uses “limited” to trigger exclusivity and prestige for his platinum partnership product: 

Screenshot of a powerful scarcity word being used on Tony Robbins

We tested using the word “limited” on Twitter: 

Screenshot showing a tweet by Sumo promoting a piece of content

Screenshot showing a twitter post by Sumo promoting an article

The Tweet with the word “Limited” in it outperformed the control in number of clicks by 100%

Persuasive Word #8: The Instant Conversion Booster

If this page took longer than a few seconds to load, you wouldn’t have made it this far down the page.

In fact, you would have left almost right away.[*] 

That’s because you (and everyone around you) are used to instant gratification.

Over 80% of people will abandon a video if they have to wait for more than 30 seconds for it to load…[*]

Screenshot showing a graph of video start delays and abandonment rates

So it’s no surprise that instant gratification sells.

Which is why this next word is so persuasive: 

Instantly

When we tested the word on social media, the Tweet with the word “instantly” got 3x more clicks than the one without: 

Screenshot of a tweet by Sumo promoting a piece of content

Screenshot of a tweet by Sumo promoting a piece of content

Proving that “instant” isn’t just the type of ramen you ate in college. It’s also an incredibly persuasive word that can help you convert.

Takeaway: Don’t lie and say something happens instantly if it doesn’t (for example, you can’t get a physical product instantly like you can a digital product), but use this word to increase your conversions on your freebies, opt-ins, and digital goods.

Instantly Increase Your Sales (For Free) With Persuasive Words

Persuasive words work. 

Research proves it.

If you’re not using persuasive words you could be leaving 400% more conversions on the table

A/B test them NOW and watch your conversions soar. 

Click here for your free placement checklist!

What is another word for Persuade?

  • induce

    cause, activity

  • convince

    assure, conviction

  • sway

    talk into, prevail on

  • assure

    conviction, persuasion

  • get

    activity, persuasion

  • urge

    speech, reassure

  • satisfy

    convince, conviction

  • win over

    persuasion, convince

  • entice

    influence, talk into

  • influence

    activity, deed

  • exhort

    influence, convince to do

  • move

    cause, language

  • coax

    charm, cause

  • inveigle

    influence, talk into

  • prevail upon

    talk into, convince to do

  • talk into

    persuasion, convince to do

  • incline

    cause, convince to do

  • lead

    cause, convince to do

  • impel

    influence, induce

  • prevail on

    persuasion

  • prompt

    talk into, prevail on

  • cajole

    prevail on

  • reason

    argue

  • lure

    entice, prevail on

  • seduce

    entice

  • incite

    induce

  • tempt

    prevail on

  • allure

  • convert

  • woo

  • wheedle

  • bring around

  • coerce

    deed

  • actuate

    influence, induce

  • carry

  • prevail

  • sell

  • reassure

    exhort

  • bring

  • motivate

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Synonyms for persuade

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Persuade Thesaurus

Definitions of Persuade

Persuade Antonyms

Nearby Words

persuasion, persuasive, persuadable, persuader, persuasively, persuading

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Similar words of persuade

Photo search results for Persuade

Black woman with personal trainer in gym Upset little girl sitting near crop woman in classroom

Image search results for Persuade

antique art, sign, store advertising, wall painting, heritage

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Synonyms for Persuade. (2016). Retrieved 2023, April 13, from https://thesaurus.plus/synonyms/persuade

Synonyms for Persuade. N.p., 2016. Web. 13 Apr. 2023. <https://thesaurus.plus/synonyms/persuade>.

Synonyms for Persuade. 2016. Accessed April 13, 2023. https://thesaurus.plus/synonyms/persuade.

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