1
: a public notice
especially
: one published in the press or broadcast over the air
a full-page advertisement for the movie
2
: the act or process of advertising something
The company has spent a lot of money on advertisement.
Synonyms
Example Sentences
The advertisement will appear in three magazines.
He learned about the job from an advertisement in the newspaper.
The company has spent a lot of money on advertisement.
Recent Examples on the Web
Rather than risking $100 million on a Super Bowl ad that may flop, a company can tap creators who can more organically tailor advertisements to something their smaller but still sizable fan base will enjoy.
—
Kim Bellware, Maham Javaid, Anchorage Daily News, 9 Apr. 2023
The first, a $10 million multimedia awareness campaign, will pay for a series of advertisements on television, radio, social media and streaming services on how to prevent deaths, in part by recognizing and reversing the effects of fentanyl.
—Emilie Eaton, San Antonio Express-News, 8 Apr. 2023
The three main claims in the advertisement come from three budget proposals that DeSantis voted for as a member of Congress.
—Jack Birle, Washington Examiner, 7 Apr. 2023
Those advertisements helped Smithsonian researchers track Bache’s movements, which took him down the eastern seaboard from Maine to New Orleans.
—Samantha Baskind, Smithsonian Magazine, 7 Apr. 2023
Patients are indeed required to acknowledge a typical HIPAA privacy policy in order to be seen so that their physicians’ practices can use that data for internal operations or billing, for example. advertisement Related: Hospitals pledge to protect patient privacy.
—Alex R. Rosenblat, STAT, 7 Apr. 2023
Americana star Jason Isbell openly mocked Kid Rock for his violent response to the Bud Light advertisement, encouraging other beer brands to follow suit.
—Stephen Daw, Billboard, 6 Apr. 2023
Trump took out full-page newspaper advertisements in several publications, including the New York Times, calling the New York state to adopt the death penalty for killers and called for more police power.
—Shelia Poole The Atlanta Journal-constitution (tns), al, 6 Apr. 2023
The bottom panels along the exterior walls — called zocalos — are friezes that depict animals, symbols important to the region, landscapes, or serve as advertisements of what a business sells.
—Christopher Muther, BostonGlobe.com, 6 Apr. 2023
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These examples are programmatically compiled from various online sources to illustrate current usage of the word ‘advertisement.’ Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Word History
Etymology
Middle English, borrowed from Anglo-French avertisement, advertissement, from avertiss-, advertiss-, stem of avertir, advertir «to notify, (reflexive) recognize, be mindful of» + -ment -ment — more at advert entry 1
First Known Use
15th century, in the meaning defined at sense 2
Time Traveler
The first known use of advertisement was
in the 15th century
Dictionary Entries Near advertisement
Cite this Entry
“Advertisement.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/advertisement. Accessed 14 Apr. 2023.
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Last Updated:
13 Apr 2023
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Merriam-Webster unabridged
Britannica Dictionary definition of ADVERTISEMENT
1
[count]
:
something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement
-
The advertisement will appear in three magazines.
-
He learned about the job from an advertisement in the newspaper.
-
a television/radio advertisement
— often + for
-
I saw an advertisement for a new car on TV last night.
— called also
ad, (British)
advert
2
[count]
:
a person or thing that shows how good or effective something is
— + for
-
The rusted car on the lot was not much of an advertisement for the car dealership.
-
Successful graduates are a good advertisement for a school.
3
[noncount]
:
the act or process of advertising
-
The company has spent a lot of money on advertisement.
Other forms: advertisements
A public notice promoting the sale of a certain item is called an advertisement. The word is often shortened to ad. They’re on TV, on the radio, online, in the paper — you can’t even escape advertisements at the movies.
Although advertisements are usually meant to persuade, they aren’t always just for selling goods. They’re a great way to get the word out on just about anything. You can place an advertisement for all kinds of things: to look for your long-lost sister, to hire an employee, or to announce a local dance. Even way back in the 1600s, the British were posting advertisements for trips to a newfound place called «Virginia.»
Definitions of advertisement
-
noun
a public promotion of some product or service
-
synonyms:
ad, advert, advertising, advertizement, advertizing
see moresee less-
types:
- show 12 types…
- hide 12 types…
-
direct mail
advertising sent directly to prospective customers via the mail
-
preview, prevue, trailer
an advertisement consisting of short scenes from a motion picture that will appear in the near future
-
advertorial
an advertisement that is written and presented in the style of an editorial or journalistic report
-
mailer
an advertisement that is sent by mail
-
newspaper ad, newspaper advertisement
a printed advertisement that is published in a newspaper
-
commercial, commercial message
a commercially sponsored ad on radio or television
-
bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
-
teaser
an advertisement that offers something free in order to arouse customers’ interest
-
top billing
the advertisement of a star’s name at the top of a theatrical poster
-
classified, classified ad, classified advertisement
a short ad in a newspaper or magazine (usually in small print) and appearing along with other ads of the same type
-
infomercial, informercial
a television commercial presented in the form of a short documentary
-
stuffer
an advertising circular that is enclosed with other material and (usually) sent by mail
-
type of:
-
packaging, promotion, promotional material, publicity
a message issued in behalf of some product or cause or idea or person or institution
DISCLAIMER: These example sentences appear in various news sources and books to reflect the usage of the word ‘advertisement’.
Views expressed in the examples do not represent the opinion of Vocabulary.com or its editors.
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Advertisements come in various shapes, sizes, and forms, be it a thirty-second spot on TV, a radio jingle, a newspaper promotion, or a highly personalised promotion on a social media platform.
But how do you define an advertisement, what is its purpose, and why is it important?
An advertisement is a paid promotional tool backed by an identified sponsor to call public attention to an offering or a brand.
This definition of advertisement can be divided into three parts
- It’s a paid promotional tool: Advertisements are paid promotional messages communicated by some mass communication media.
- An identified sponsor backs it: Advertisements are backed by identified sponsors called advertisers who pay to create advertising messages, buy media slots, and monitor advertising efforts.
- It aims to call public attention towards an offering or a brand: Advertisements are intended to inform the target audience about a particular offering or a brand or influence them to do certain tasks.
In simple terms, an advertisement is a paid communication message intended to inform people about something or influence them to buy, try, or do something.
Types Of Advertisements
Advertisements can be categorised into five different types based on what advertising medium a brand uses to communicate its message.
Print Advertisements
Print advertisement is a mass advertisement strategy that uses hard copy printed mediums like newspapers, magazines, brochures, flyers, etc., to communicate the advertisement message to the customers.
It is one of the oldest advertisement types that majorly target and cater to a literate audience.
Broadcast Advertisements
Broadcast advertisements are mass marketing tools that use broadcast mediums like TV and radio to spread the advertising message to a wider audience.
These ads rely more on visual communication and hence can target everyone with access to such mediums irrespective of their literacy level.
Outdoor Advertisements
Outdoor advertisements or out-of-home advertisements are ads that reach customers out of their homes. They use mediums like billboards, buses, taxis, or street elements.
Outdoor advertisements can be digital or traditional, but all of them are targeted to a geographically oriented target audience.
Digital Advertisements
Digital advertisements are technology-powered advertisements that use online or digital paid channels to communicate the marketing message to the target audience. Such ads appear online or on digital channels like websites, search engines, social media platforms, mobile apps, and other digital channels.
Product Or Brand Integration
It involves brand or product placement in entertainment media like TV shows, OTT series, YouTube videos, etc., where the brand is interwoven within the script without looking salesy.
Instead of being interruptive advertisements, these ads form the script or a part of the entertainment media and communicate the message in a better-scripted manner.
What Is The Purpose Of Advertisement?
Even though advertisements come in various shapes, sizes, and types, they have just one purpose: communicating the brand or marketing message to the target audience by paying for it.
What Are The Objectives Of Advertisements?
Advertisements can be released with numerous objectives depending upon the type of business, marketing campaign, campaign requirements, etc. However, these objectives can be categorised into three prominent objectives –
- To Inform about the brand or offering and increase the brand awareness and brand exposure in the target market.
- To Persuade the customers to perform a specific task like buy or try a product or provide some information.
- To Remind and reinforce the brand message and reassure the target audience about the brand vision.
Besides these three main objectives, advertisements also focus on:
- Building brand: One of the objectives of advertisements is to let the world know about the brand and build brand equity.
- Increasing sales: It aims to fulfil the short-term sales goal of the business.
- Creating demand: Advertisements aim to create both short-term and long-term demand for the brand and its offerings.
- Engaging with the target audience: Advertisements try to develop relationships with the target audience.
- Expanding customer base: Attracting new customers and expanding the existing customer base is one of the important objectives of advertisements.
- Changing customers’ attitudes: Sometimes, advertisements are important to influence and change customers’ attitudes towards the brand or offerings.
Importance Of Advertisement
Advertisements are important for both the business and the customers.
For The customers
- They increase awareness: Advertisements inform the customers about the available products in the market and help them choose the best product that would solve their problems or satisfy their needs.
- They make decision-making convenient: Advertisements communicate the brand message along with the benefits of the brand and offerings. This makes the customer decision-making process easy as the customers get to know what suits their requirements and budget better.
- They ensure better quality: Advertisements include numerous said and unsaid promises that the advertiser must fulfil to sustain in the market. This ensures quality as a brand wouldn’t want to waste money on false promises.
For The businesses
- They lead to sales: Advertisements increase brand awareness and result in more sales as more and more people enter the brand’s sales funnel.
- They create awareness: Advertisements increase brand awareness and brand exposure and inform the target audience about the offering.
- They help build a favourable brand image: Smart advertising help develop a favourable brand image that aligns with the brand identity and helps the business achieve marketing objectives sooner.
- They help differentiate the product: Advertisements aim to position the brand and offering uniquely in the customers’ minds. This eventually results in differentiating the offering from the competition.
- They increase the brand’s goodwill: Advertisements reiterate the brand’s mission and vision and increase its goodwill among the target customers.
Characteristics Of An Advertisement
No matter what medium a business use to advertise its offerings, all advertisements come with a similar set of characteristics. These are:
- Paid form: Advertisements are not free. A free advertisement is either publicity or public relations. Advertisements always require the advertiser to pay to develop and communicate the advertisement message.
- Promotional tool: Advertisements form an important element of the promotion mix of an organisation.
- One-way promotion: Advertisement involves only one-way communication of message where the business communicates its message to the target audience using different advertising mediums.
- Targeted or non-targeted: Advertisements can be both targeted or non-targeted where the advertiser target masses or individuals according to their demographics, geographic location, attributes, and behaviour.
Advantages Of Advertisements
- Increases demand: Ads communicate the brand message to a large pool of audience, triggering the need to buy the business’s offerings. This, in turn, increases the offering’s demand in the market.
- Helps in brand building: Ads work effectively in marketers’ attempt to align the brand image with their brand identity giving rise to a favourable brand in the market.
- Plays a key role in product launch: Ads play a key role in communicating a product launch to the target audience and creating demand for the new product.
- Boosts existing customers’ confidence: Ads also make sure to reassure existing customers about their decision in a particular brand. The advertising messages are drafted in such a way so as to generate a feeling of pride among existing customers for using the brand’s offerings.
- Attracts new customers: Advertisements help the business in achieving its marketing objectives and gaining new customers.
- Reduces customer turnover: Ads reinforce the brand promise by communicating the benefits of the offering, brand values, mission, and vision. This helps in gaining more loyal customers and reducing customer churn rates.
- Educates the customers: Advertisements educate the customers about the essential product-related, industry-related, and market-related information that they should know about before, during, and after purchasing the offering.
Disadvantages Of Advertisements
- Increases the costs: Ads add to the business’s marketing costs that are eventually added to the product’s price borne by the customer.
- Confuses the buyer: Too many advertisements of similar offerings with similar claims confuse buyers who tend to make wrong decisions by being influenced by such ads.
- Can be misleading: Ads can often mislead the customers into making decisions that they should not take.
- Can waste resources: Developing ads result in several wasteful resources that can be prevented otherwise.
- Multiplies customer needs: While ads create demand, some advertisements may lead to developing demand for products that are often not needed in the routine life, hence multiplying customer needs that may backfire on the customer.
Advertisements Examples
An average human sees 4,000 to 10,000 advertisements in a day. From TVs to mobile phones to even taxis, advertisements are everywhere. Here are some examples of notable advertisements in the world.
TV Ads Example
TV ads are known to be visually compelling messages with
- Audience-appropriate humour,
- Relatable characters & situations,
- Simple & upbeat storyline, and
- Emotional connection.
Old Spice’s “The Man Your Man Could Smell Like” advertisement is a great ad that has all such characteristics.
Radio Ads Example
Radio ads are considered great when they are
- Attention-grabbing,
- Novel,
- Memorable,
- Consistent, and
- Emotion-laden.
A great example of such a well-developed radio ad is The Volkswagen Mystery that featured Stephen Hawking.
Print Ads Example
A well-developed print ad has the following elements:
- Attention-grabbing headline
- The immediate benefit for the reader
- Detailed body
- Convincing CTA
A great example of such a print advertisement is Ecovia: Stop the Violence.
Outdoor Ads Example
An apt outdoor ad communicates the message quickly, memorably, and repeatedly. A good example of such an outdoor ad is Belt Up.
Digital Ads Example
Digital ads are usual ads but on digital mediums. These ads are promotional, persuasive, targeted, creative, consistent, and personalised. Fitbit Stories: “#MyReasonIs”
Go On, Tell Us What You Think!
Did we miss something? Come on! Tell us what you think about our article on what is advertisement in the comments section.
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
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I’m not a very good advertisement for the American school system.
David Brinkley
PRONUNCIATION OF ADVERTISEMENT
GRAMMATICAL CATEGORY OF ADVERTISEMENT
Advertisement is a noun.
A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.
WHAT DOES ADVERTISEMENT MEAN IN ENGLISH?
Advertising
Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor. In Latin, ad vertere means «to turn toward». The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through «branding», which involves associating a product name or image with certain qualities in the minds of consumers.
Definition of advertisement in the English dictionary
The definition of advertisement in the dictionary is any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etc Shortened forms: ad, advert.
WORDS THAT RHYME WITH ADVERTISEMENT
Synonyms and antonyms of advertisement in the English dictionary of synonyms
SYNONYMS OF «ADVERTISEMENT»
The following words have a similar or identical meaning as «advertisement» and belong to the same grammatical category.
synonyms of advertisement
Translation of «advertisement» into 25 languages
TRANSLATION OF ADVERTISEMENT
Find out the translation of advertisement to 25 languages with our English multilingual translator.
The translations of advertisement from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «advertisement» in English.
Translator English — Chinese
广告
1,325 millions of speakers
Translator English — Spanish
anuncio
570 millions of speakers
Translator English — Hindi
विज्ञापन
380 millions of speakers
Translator English — Arabic
إِعْلان
280 millions of speakers
Translator English — Russian
рекламное объявление
278 millions of speakers
Translator English — Portuguese
anúncio
270 millions of speakers
Translator English — Bengali
বিজ্ঞাপন
260 millions of speakers
Translator English — French
publicité
220 millions of speakers
Translator English — Malay
Iklan
190 millions of speakers
Translator English — German
Anzeige
180 millions of speakers
Translator English — Japanese
広告
130 millions of speakers
Translator English — Korean
광고
85 millions of speakers
Translator English — Javanese
Iklan
85 millions of speakers
Translator English — Vietnamese
quảng cáo
80 millions of speakers
Translator English — Tamil
விளம்பரம்
75 millions of speakers
Translator English — Marathi
जाहिरात
75 millions of speakers
Translator English — Turkish
reklâm
70 millions of speakers
Translator English — Italian
pubblicità
65 millions of speakers
Translator English — Polish
ogłoszenie
50 millions of speakers
Translator English — Ukrainian
рекламне оголошення
40 millions of speakers
Translator English — Romanian
anunț
30 millions of speakers
Translator English — Greek
διαφήμιση
15 millions of speakers
Translator English — Afrikaans
advertensie
14 millions of speakers
Translator English — Swedish
reklamannons
10 millions of speakers
Translator English — Norwegian
annonse
5 millions of speakers
Trends of use of advertisement
TENDENCIES OF USE OF THE TERM «ADVERTISEMENT»
The term «advertisement» is very widely used and occupies the 1.904 position in our list of most widely used terms in the English dictionary.
FREQUENCY
Very widely used
The map shown above gives the frequency of use of the term «advertisement» in the different countries.
Principal search tendencies and common uses of advertisement
List of principal searches undertaken by users to access our English online dictionary and most widely used expressions with the word «advertisement».
FREQUENCY OF USE OF THE TERM «ADVERTISEMENT» OVER TIME
The graph expresses the annual evolution of the frequency of use of the word «advertisement» during the past 500 years. Its implementation is based on analysing how often the term «advertisement» appears in digitalised printed sources in English between the year 1500 and the present day.
Examples of use in the English literature, quotes and news about advertisement
10 QUOTES WITH «ADVERTISEMENT»
Famous quotes and sentences with the word advertisement.
The vast majority of Americans agree with us. We’re doing everything that we can. We’re advertising, right now we’re on television with an advertisement running in the Washington area. We’ve got newspaper ads.
I’m not a very good advertisement for the American school system.
The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good.
An epitaph is a belated advertisement for a line of goods that has been discontinued.
The more facts you tell, the more you sell. An advertisement’s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
I am always looking for a cool tee shirt; maybe one with a rock band or an old advertisement.
The right name is an advertisement in itself.
It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.
If there’s one thing I’ve always taken care of with my work, it’s that it’s never an advertisement for anything other than the work itself and for the people it’s about — no ‘Coca-Cola presents.’
There is no advertisement as powerful as a positive reputation traveling fast.
10 ENGLISH BOOKS RELATING TO «ADVERTISEMENT»
Discover the use of advertisement in the following bibliographical selection. Books relating to advertisement and brief extracts from same to provide context of its use in English literature.
1
An Advertisement Touching a Holy War
An Advertisement Touching a Holy War gives a great philosophers reasons for initiating the war between science and religion that was actually fought in the coming centuries in Western civilization and of which we are the heirs.
Francis Bacon, Laurence Lampert, 2000
2
Semiotics and Shock Advertisement
Essay from the year 2011 in the subject Communications — Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, …
Corinna Colette Vellnagel, 2011
3
Black Humour in British Advertisement
Seminar paper from the year 2004 in the subject Communications — Public Relations, Advertising, Marketing, Social Media, grade: 2,0 (B), http: //www.uni-jena.de/ (Intercultural Economic Communications), course: Culture and Business UK, 8 …
4
Verbal and pictorial metaphor in advertisement
The wordmetaphorhas its origin in the Greek wordmetaphorá,a noun meaning «a transfer, especially in meaning, from one word to another».
5
Psychoanalysis and Attitudes in Modern Advertisement
Seminar paper from the year 2009 in the subject Communications — Public Relations, Advertising, Marketing, Social Media, grade: 2.0, TU Dortmund (Institut fur Anglistik), course: Popular Culture: Theories and Practices, language: English, …
6
Verbal Art Across Cultures: The Aesthetics and …
Overview This paper presents an analysis of advertisement spots based on the
theory of communicative genres. Following previous research on the generic and
typological features of advertisement spots, we present the results of a genre …
Hubert Knoblauch, Helga Kotthoff, 2001
7
Improving Advertisement Efficiency with Information Systems …
Project Report from the year 2010 in the subject Computer Science — Commercial Information Technology, grade: 1,0, Queensland University of Technology, course: Information Systems Design, language: English, abstract: This report has been …
M. Riechert, A. Alredainy, J. Beierer, 2011
… the editor unit 75 Advertisements 79 Newspaper advertisement scaffold 81
Sample annotated advertisement 82 Advertisement units: The Australian 83
Arnott’s 87 Classified advertisements 91 Sample annotated classifieds 92
Magazines 96 …
9
Advertisement Call Complexity in Northern Leopard Frogs, …
ADVERTISEMENT CALL COMPLEXITY IN NORTHERN LEOPARD FROGS,
RANA PIPIENS Abstract The advertisement call produced by Rana pipiens males
may be the most complex of any temperate-zone anuran. To characterize call …
10
The typography of press advertisement: a practical summary …
These sheets are then available for immediate checking of roughs against the
ultimate background of the finished advertisement. A series of templates which
should be overhauled occasionally in order to keep the pages in accord with
current …
10 NEWS ITEMS WHICH INCLUDE THE TERM «ADVERTISEMENT»
Find out what the national and international press are talking about and how the term advertisement is used in the context of the following news items.
American fighter jet F18 used in IAF advertisement
New Delhi: A controversy has erupted over an Indian Air Force recruitment advertisement in which the picture of an American F18 fighter … «IBNLive, Jul 15»
Corporation removes advertisement boards
In the last few days, the Coimbatore Corporation has removed 403 advertisement boards attached to the poles that carried traffic signal lights at … «The Hindu, Jul 15»
DBKL Instructs Multimedia Company To Retract Hari Raya …
«DBKL has also instructed the company to retract the advertisement to avoid negative public perceptions,» he said in a statement today. «malaysiandigest.com, Jul 15»
Advertisement: Buildings Alive, Building systems engineer
At Buildings Alive, we are passionate about making the built environment more sustainable. We are a creative, agile and ambitious … «The Fifth Estate, Jul 15»
Too bad, they don’t know it’s a wombat
The Kuala Lumpur City Hall (DBKL) has had to temporarily remove a wombat advertisement from an electronic billboard at Bukit Bintang … «The Star Online, Jul 15»
Crumbs for Sanitation Workers, Crores for Advertisement: Congress …
526 crore as advertisement funds instead, terming it as an exercise of «self publicity». «AAP government has put a huge outlay in its maiden … «NDTV, Jul 15»
Newspaper advertisement of notice of postal ballot
July 4, 2015: HPC Biosciences Ltd has submitted to BSE a copy of advertisement published in newspaper regarding notice of postal ballot. Pdf Link: Newspaper … «Hindu Business Line, Jul 15»
Opposition slams AAP government for setting aside Rs 526 crore for …
The government, however, strongly defended the allocation arguing that a separate head has been created for publicity and advertisement for … «Economic Times, Jul 15»
Kokomo man using mobile advertisement to find a new kidney for …
Jim Spier is hitting the road with a purpose. He’s going the extra mile around Kokomo to find a kidney donor for his wife. The couple saw the … «WTTV CBS4Indy, Jul 15»
Class Certification of California Price Advertisement Case Gives …
A recent class certification decision in California involving challenges to a retailer’s price comparison advertisements should prompt retailers to … «JD Supra, Jul 15»
REFERENCE
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