What is subject line in word

Professional Email Subject Line Examples

Email subject lines are the most important part of any email you send. That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam.

This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one.

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates.

Plus, we’ll help you understand the psychology behind them so you can replicate their success again and again.

Table of Contents

1. What Is an Email Subject Line?
2. Why Is a Good Email Subject Line Important?
3. 184 Best Email Subject Lines (and Why They Work)!
   1. FOMO (Fear of Missing Out) Email Subject Lines
   2. Curiosity Inducing Email Subject Lines
   3. Funny Email Subject Lines
   4. Vanity Appealing Email Subject Lines
   5. Greedy Email Subject Lines
   6. Sloth-Themed Email Subject Lines
   7. Customer Pain Points Email Subject Lines
   8. Retargeting Email Subject Lines
   9. Personalized Email Subject Lines
   10. Straightforward Email Subject Lines
   11. Sales Email Subject Lines
   12. Newsletter Email Subject Lines
4. Email Subject Line Best Practices
5. Common Mistakes To Avoid in Email Subject Lines
6. Top Email Subject Line Keywords
7. 3 Bonus Tips for Crafting Catchy Email Subject Lines

Exclusive: Download the 184 Best Email Subject Lines Cheatsheet for boosting your email open rates.

Ready to get started? Let’s go!

What Is an Email Subject Line?

The email subject line is the first single-line text recipients see, after the sender’s name, when they receive an email. A subject line is usually a summary of the email’s contents. The purpose of the subject line is to convince people to open and read your email.

Here is an email marketing subject line example.

The best subject lines for emails are those that grab readers’ attention, provide value to the recipient, and encourage them to open the email.

It is usually the subject line that determines whether a reader would open your email or ignore it.

Why Is a Good Email Subject Line Important?

47% of email recipients open an email based on the subject line alone. At the same time, 69% of email recipients report emails as spammy based solely on the subject line.

In other words: your subject lines can make or break your email marketing campaigns.

By using good email subject lines, you can increase open rates, which can help improve click-through rates and conversions.

Email marketing subject lines are important for several other reasons as well, such as:

• Grabbing Attention: Subject lines are the first thing recipients see when they receive an email, and they play a crucial role in grabbing their attention and encouraging them to open the email.
• Setting Expectations: Subject lines also set expectations for the content of the email. A well-crafted subject line should give the recipient an idea of the email and what they can expect to find inside.
• Avoiding Spam Filters: Certain words and phrases can trigger spam filters, causing your email to be marked as spam and potentially end up in the recipient’s spam folder or not being delivered at all. Crafting subject lines that avoid these trigger words and phrases ensures deliverability.
• Higher Open Rates: An engaging subject line can significantly increase the recipient’s likelihood of opening the email. This is especially important in email marketing campaigns, where open rates often measure the campaign’s success.
• Encouraging Engagement: Subject lines can also encourage engagement with the email’s content. A catchy email subject line can entice the recipient to read further, click on links, or take other desired actions.

The subject line is the first impression that the recipient will have of the email. It’s important to make it count.

Let’s see 184+ catchy email subject line examples and the proven principles that make them work.

184 Best Email Subject Lines (and Why They Work)!

FOMO (Fear of Missing Out) Email Subject Lines

One psychological principle that is practically impossible to resist is FOMO, the fear of missing out. You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).

Subject lines that include words that imply time sensitivity, like “urgent”, “breaking”, “important” or “alert” are proven to increase email open rates.

Here are some great sample subject lines for emails that use the fear of missing out:

1. Warby Parker: “Uh-oh, your prescription is expiring”
2. JetBlue: “You’re missing out on points.”
3. Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…”
4. Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”
5. Digital Marketer: “[WEEKEND ONLY] Get this NOW before it’s gone…”
6. Jersey Mike’s Subs: “Mary, Earn double points today only”
7. Guess: “Tonight only: A denim lover’s dream”

Curiosity Inducing Email Subject Lines

Humans have a natural desire for closure. We don’t like having gaps in our knowledge. You can leverage this desire for closure by leaving your subject line open-ended so subscribers will be curious, like a cliffhanger that can only be satisfied by opening the email.

You can make subscribers curious by asking a question, promising something interesting, or simply saying something that sounds strange or unusual.

Here are some great examples of curiosity-inducing subject lines:

1. Manicube: “*Don’t Open This Email*”
2. GrubHub: “Last Day To See What This Mystery Email Is All About”
3. Refinery29: “10 bizarre money habits making Millennials richer”
4. Digital Marketer: “Check out my new “man cave” [PICS]”
5. Digital Marketer: “Is this the hottest career in marketing?”
6. Thrillist: “What They Eat In Prison”
7. Eat This Not That: “9 Disgusting Facts about Thanksgiving”
8. Chubbies: “Hologram Shorts?!”
9. The Hustle: “A faster donkey”
10. Mary Fernandez: “? a surprise gift for you! {unwrap}”

Funny Email Subject Lines

If your subject line makes your subscribers laugh, they must open it. After all, have you ever read a subject line that tickled your funny bone and didn’t read it?

Being humorous and catchy requires more thought and creativity, but it can pay off in terms of your open rates.

Here are some funny email subject lines to make your subscribers laugh:

1. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.)
2. OpenTable: “Licking your phone never tasted so good”
3. Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
4. The Muse: “We Like Being Used”
5. Warby Parker: “Pairs nicely with spreadsheets”
6. UncommonGoods: “As You Wish” (A reference to the movie The Princess Bride.)
7. Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”
8. TicTail: “Boom shakalak! Let’s get started.”
9. Thrillist: “Try To Avoid These 27 People On New Year’s Eve”
10. Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.”
11. Gozengo: “NEW! Vacation on Mars”
12. The Hustle: “Look what you did, you little jerk…” (This one’s a reference to the movie Home Alone. We hope.)

Vanity Appealing Email Subject Lines

Everyone has a bit of vanity. People love to be liked, accepted, and even revered by others. It’s just a part of being human.

That’s why some of the most clever subject lines use vanity to get you to open the email. To do this, you can either promise something that makes the subscriber look better to their peers or invoke the fear of being shamed.

Here are some great examples of clever email subject lines that leverage vanity:

1. Guess: “Don’t wear last year’s styles.”
2. Fabletics: “Your Butt Will Look Great in These Workout Pants”
3. Jeremy Gitomer: “How Have You Progressed Since the Third Grade?”
4. Rapha: “Gift inspiration for the discerning cyclist”
5. La Mer: “Age-defying beauty tricks”
6. Pop Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”
7. Rapha: “As worn in the World Tour”
8. Sephora: “Products the celebs are wearing”

Greedy Email Subject Lines

You may not think of yourself as a “greedy” person, but it can be tough to pass up a great deal, even if you don’t need the item right now. That’s why sales, discounts, and special offers work well in your subject lines.

However, be careful about offering massive discounts; the higher the percentage, the less reliable its effect on your open rates (perhaps because consumers don’t believe large discounts are real).

Regardless, you can usually expect an increase in click-through rates whenever you offer a discount in your subject line. That’s because the people who open these emails are interested in your offer, so they’re naturally inclined to click.

Here are some great email subject line ideas for hitting your subscriber’s “greed” button:

1. Topshop: “Meet your new jeans”
2. Topshop: “Get a head start on summer”
3. HP: “Flash. Sale. Alert.”
4. HP: “New must-haves for your office”
5. Seafolly: “A new product you won’t pass on”
6. Guess: “25% off your favorites”
7. Rip Curl: “Two for two”
8. La Mer: “A little luxury at a great price”
9. Rapha: “Complimentary gift wrap on all purchases”
10. The Black Tux: “Get priority access.”

Catchy Email Subject Lines

Catchy email subject lines create excitement and encourage readers to open the email.

There are many different ways to grab your readers’ attention. For example, you can create an attention-grabbing catchy email subject line by being controversial, confident, or conversational.

You can also give readers an easier way to achieve their goals by offering a shortcut or a helpful resource (e.g., a lead magnet) that saves time and energy.

Here are a few catchy email subject line examples that capture the readers’ attention in one way or another.

1. Syed from OptinMonster: “✔ 63-Point Checklist for Creating the Ultimate Optin Form”
2. Syed from OptinMonster: “Grow your email list 10X ⚡ faster with these 30 content upgrade ideas”
3. Ramit Sethi: “How to email a busy person (including a word-for-word script)”
4. Digital Marketer: “Steal these email templates…”
5. Digital Marketer: “A Native Ad in 60 Minutes or Less”
6. Digital Marketer: “212 blog post ideas“

Customer Pain Points Email Subject Lines

If you understand your buyer persona, you should know their biggest pain points. Use those pain points to get subscribers to open your emails by solving that problem.

Here are some examples of email subject lines that bring out the subscriber’s pain points and offer a solution:

1. Pizza Hut: “Feed your guests without breaking the bank”
2. IKEA: “Where do all these toys go?”
3. IKEA: “Get more kitchen space with these easy fixes”
4. HP: “Stop wasting money on ink”
5. Sephora: “Your beauty issues, solved”
6. Uber: “Since we can’t all win the lottery…”
7. Thrillist: “How to Survive Your Next Overnight Flight”
8. Guess: “Wanted: Cute and affordable fashions”
9. Evernote: “Stop wasting time on mindless work”
10. Duolingo: “Learn a language with only 5 minutes per day”

Retargeting Email Subject Lines

Retargeting emails are sent to subscribers when they fail to complete an action or a step in your sales funnel (e.g., when they abandon their cart or fail to purchase after their free trial). These emails serve to bring your subscribers back to your sales process.

You can write effective retargeting subject lines by overcoming objections, offering something to sweeten the deal, or alerting them that something bad will happen if they don’t take action.

Here are some excellent examples of retargeting email subject lines:

1. Nick Stephenson: “How you can afford Your First 10,000 Readers (closing tonight)”
2. Bonobos: “Hey, forget something? Here’s 20% off.”
3. Target: “The price dropped for something in your cart”
4. Syed from Envira: “Mary, your Envira account is on hold!”
5. Syed from Envira: “I’m deleting your Envira account”
6. Ugmonk: “Offering you my personal email”
7. Animoto: “Did you miss out on some of these new features?”
8. Pinterest: “Good News: Your Pin’s price dropped!”
9. Unroll.Me: “⚠ Unroll.Me has stopped working”
10. Vivino: “We are not gonna Give Up on You!”

Personalized Email Subject Lines

Email subject lines that use personalization by including a name boost open rates by 10-14% across industries.

But including your subscriber’s name is only one way to make personalized subject lines. You can also use casual language, share something personal, or use copy that implies familiarity or friendship.

Here are some examples of personal email subject lines that work:

1. Guess: “Mary, check out these hand-picked looks”
2. Rent the Runway: “Happy Birthday Mary – Surprise Inside!”
3. Bonnie Fahy: “Mary, do you remember me?”
4. Kimra Luna: “I didn’t see your name in the comments!?”
5. John Lee Dumas: “Are you coming?”
6. UrbanDaddy: “You’ve Changed”
7. Influitive: “So I’ll pick you up at 7?”
8. James Malinchak: “Crazy Invitation, I am Going to Buy You Lunch…”
9. Brooklinen: “Vanilla or Chocolate?”
10. Sam from The Hustle: “I love you”
11. Ryan Levesque: “Seriously, Who DOES This?”
12. Jon Morrow: “Quick favor?”
13. Mary Fernandez: “you free this Thurs at 12PM PST? [guest blogging class]”
14. Mary Fernandez: “? your detailed results…”
15. Syed from OptinMonster: “300% increase in revenue with a single optin + a neat growth trick from my mastermind!”
16. Revolution Tea: “Thanks for helping us”
17. Harry’s: “Two razors for your friends (on us)”

Straightforward Email Subject Lines

When in doubt, make your subject line simple. Contrary to what you might think, these “boring” subject lines can convert well.

The key to making this work for your list is consistently providing value in your emails. Only send an email if you have something important to say: always make sure your campaigns are packed with value. If you do this, you’ll train your subscribers to open your emails no matter what the subject line says.

For help with writing better emails, check out our post on 19 quick and dirty tricks for writing better emails.

Here are a few examples of email marketing subject lines that get straight to the point:

1. Al Franken: “Yes, this is a fundraising email”
2. AYR: “Best coat ever”
3. Barack Obama: “Hey”

And these “boring” subject lines performed the highest out of 40 million emails, with open rates between 60-87%.

1. “[Company Name] Sales & Marketing Newsletter”
2. “Eye on the [Company Name] Update (Oct 31 – Nov 4)”
3. “[Company Name] Staff Shirts & Photos”
4. “[Company Name] May 2005 News Bulletin!”
5. “[Company Name] Newsletter – February 2006”
6. “[Company Name] and [Company Name] Invites You!”
7. “Happy Holidays from [Company Name]”
8. “Invitation from [Company Name]”

Sales Email Subject Lines

Sales email subject lines are specifically crafted to promote and sell a product or service to potential customers.

These subject lines grab the recipient’s attention and create a sense of urgency or exclusivity. They often use phrases like “limited time,” “exclusive offer,” or “sneak peek” to entice the recipient to open the email and take advantage of the promotion.

They often include a clear call to action, such as “Shop now” or “Learn more,” to encourage the recipient to take action and purchase.

Here are a few examples of effective sales email subject lines that work very well:

1. “Limited time offer: Get 20% off your first purchase!”
2. “Don’t miss out on our biggest sale of the year!”
3. “Sneak peek: Introducing our newest product line”
4. “Upgrade your [product/service] and save 10%”
5. “Exclusive offer: Buy one, get one free!”

Newsletter Email Subject Lines

Newsletter email subject lines are used to promote and share regular updates, news, or information with subscribers.

Newsletters, often sent regularly, such as weekly or monthly, are intended to keep subscribers engaged and informed about the latest developments related to the brand or industry.

Here are a few examples of newsletter email subject lines:

1. “Stay in the know: Our monthly newsletter is here!”
2. “5 must-read articles for this week”
3. “New product announcement: Be the first to know”
4. “Your weekly dose of inspiration and motivation”
5. “Exclusive content: Subscribe to our newsletter for access”

Learn more about newsletters in the following articles:

• How To Create An Email Newsletter in 5 EASY Steps
• 27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Follow-up Email Subject Lines

Follow-up email subject lines are used to remind or follow up with a recipient after an initial email has been sent. They are often used for cold emails in sales or networking situations, where a prompt response is needed to close a deal or establish a relationship.

Here are a few examples of follow-up email subject lines that work:

1. “Quick follow-up on our meeting”
2. “Just wanted to touch base on [topic]”
3. “Checking in on your progress”
4. “Friendly reminder: [Action needed]”
5. “Don’t miss out: Last chance to [offer]”

Cold Email Subject Lines

Cold email subject lines are used to outreach prospects or potential customers. They are often used in sales or networking situations where the goal is to generate leads or establish new business relationships.

These types of subject lines are designed to be personalized, brief, and intriguing. They often use phrases like “introducing,” “would you be interested,” or “let’s chat” to communicate the purpose of the email in a friendly and non-invasive manner.

They often include a clear value proposition or a statement of how the sender can help the recipient further establish the potential benefits of engaging with the email.

Here are a few examples of cold email subject lines:

1. “Introducing [Product/Service] – A solution to your [problem]”
2. “Would you be interested in [Value proposition]?”
3. “Can we help you achieve [Goal]?”
4. “Let’s chat about [Topic]”
5. “Reaching out to explore a potential partnership”

Top Email Subject Line Keywords

Many studies have analyzed the effectiveness of using specific email subject line keywords. Use these keywords to boost your open rates even further when crafting your email copy and subject lines.

According to Alchemy Worx, which analyzed 21 billion emails sent by 2,500 brands, the top five most effective subject line keywords were:

1. “upgrade”
2. “just”
3. “content”
4. “go”
5. “wonderful”

In another study from Alchemy Worx, which analyzed 24.6 billion emails, the top subject line keywords for open rates were:

1. “jokes”
2. “promotional”
3. “congratulations”
4. “revision”
5. “forecast”
6. “snapshot”
7. “token”
8. “voluntary”
9. “monthly”
10. “deduction”

Based on Digital Marketer’s analysis of 125 million emails, some top subject line keywords to try are:

1. “free”
2. “ICYMI”
3. “$ today, $$$ tomorrow”
4. numbers (e.g. “7-figure plan”, “212 ideas”, “60 minutes or less”)
5. [brackets] (e.g. “[EMAIL MARKETERS] $95 today, $995 tomorrow,” “[In Case You Missed It] Our best-performing blog post of all time,” “[NAME’s Last Reminder] Up to 90% off our best-selling products gone in 3…2…1…”)

Adestra analyzed over 2.2 billion emails and found the following top subject line keywords:

1. “free delivery”
2. “available”
3. “new”
4. “alert”
5. “news”
6. “update”
7. “summer”
8. “weekend”

In another study from Adestra, which looked at over 125K email campaigns, the top-performing subject line keywords were:

1. “thank you”
2. “*|*|*|*|” (i.e. a subject line that has multiple stories delineated by pipes. For example, “Headline 1 | Headline 2 | Headline 3 | Headline 4”)
3. “monthly”
4. “thanks”
5. “*|*|*|”
6. “bulletin”
7. “golden”
8. “iPhone”
9. “breaking”
10. “order today”

Finally, a report by Smart Insights looked at a random sample of 700 million emails and found that the top-performing subject line keywords were:

1. “introducing”
2. “celebrate”
3. “buy”
4. “continues”
5. “get your”
6. “what…?”
7. “won’t…?”
8. “do…?”
9. “can…?”
10. “may…?”
11. “on orders over”
12. “orders over”
13. “off selected”
14. “your next order”
15. “available”
16. “brand new”
17. “latest”
18. “special”
19. “wonderful”
20. “great deals”
21. “sale starts”
22. “back in stock”
23. “stock”
24. “sale now”
25. “now in”

Did you know: OptinMonster works on any website, but it’s also got the best WordPress popup plugin on the market. Learn about the OptinMonster Effect and how we can help you get more subscribers and customers in 3 simple steps!

Email Subject Line Best Practices

Following these best practices, you can craft subject lines that grab your audience’s attention, increase open rates, and drive engagement.

• Segment Your Audience: Tailor your subject lines to different audience segments based on their interests and behaviors. This can increase open rates and engagement.
• Avoid Spam Trigger Words: Avoid using words that are commonly associated with spam, such as “cash,” “earn money,” “free,” or “act now.” These can trigger spam filters and cause your email to be marked as spam, ultimately affecting your email deliverability. This applies to both the subject line and the body of the email.
• Be Clear and Specific: Your subject line should indicate the content and purpose of the email. Avoid vague or overly general subject lines that don’t give the recipient a good idea of what to expect.
• Use Action-Oriented Language: Use strong verbs and action-oriented language to create a sense of urgency and encourage the recipient to take action. This can include words like “limited time offer,” “urgent,” “today only,” or “ending soon.”
• Use Personalization: Include the recipient’s name or other personalized information to make the email more relevant and personalized.
• Keep A/B Testing: A/B test different subject lines to see what works best for your audience. Try different lengths, formats, and styles to see what resonates with your subscribers.

Common Mistakes To Avoid in Email Subject Lines

When you’re creating that perfect email subject line, try to avoid the following mistakes:

• Using Clickbait or Deceptive Language: Avoid using misleading or exaggerated language to entice the recipient to open the email.
• Using All Caps or Excessive Punctuation: Using all caps or excessive punctuation can make the subject line appear spammy and turn off recipients.
• Making False Promises: Only promise something in the subject line delivered in the email’s body.
• Being Too Vague or Generic: Make sure the subject line is specific and provides value to the recipient.

3 Bonus Tips for Crafting Catchy Email Subject Lines

Before choosing a subject line at random, remember these tips for the highest possible open rates.

1. Most People Open Emails on Mobile

Regardless of which of the above techniques you use, make sure your subject line is optimized for mobile users.

While mobile access to email saw a dip at the end of 2018, it’s still the preferred way people access their email.

You can use free marketing tools like Zurb’s TestSubject to see how your subject line will appear on various popular mobile devices.

2. Originality is Key

Also, remember that being original is the key to sustainable success with your email subject lines.

The truth is subscribers get bored easily. If you want to engage first-time openers and long-term inactive subscribers, you don’t want them to read your subject line and think, “There’s that weekly newsletter again that I always ignore.”

You should keep things fresh and exciting. And writing good subject lines for emails is the best way to do that.

3. Try Out Emojis

According to a report by Experian, using emojis in your subject lines can increase your open rates by 45%.

We’ve also been testing this at OptinMonster, and we can confirm that the email subject lines with emojis beat the plain text ones!

Here are the top 15 emojis by subject line appearance.

These aren’t necessarily the “best” ones but the most popular. You can get creative with emojis and emoji combinations for your email subject lines.

That’s it! We hope you found these 184 best subject lines for emails helpful in creating your next subject line. If you did, consider downloading the cheat sheet, so you can always have this guide handy.

Email subject lines are critical to any email marketing campaign, especially for those in the eCommerce industry. They can make or break the success of an email campaign, especially during peak sales events like Black Friday.

Now it’s your turn. Choose one of the subject line examples above to modify and make your own.

Consider incorporating top subject line keywords to boost your newsletter open rates even more. Need to send a newsletter? Learn how to create and send your first email newsletter with our guide.

If you enjoyed this article, you should also check out the following blog posts:

• 30 Content Upgrade Ideas to Grow Your Email List
• Email Subject Line Statistics To Help You Maximize Your Open Rates
• 27 Abandoned Cart Email Subject Lines PROVEN to Convert (2023)
• 29 Best Email Automation Tools to Transform Your Business

A whopping 376 billion emails are sent every day. And yet sadly, a large percentage of them go unopened. Good, helpful emails that never even got a chance…

…Unless you have an awesome email subject line. These 40-character tidbits are the MVPs of email marketing—even more important than the email body. And with so many types of emails, there are many types of subject line styles that can increase your open rates. Read on to learn how to write good subject lines for email, including tips, templates, and real examples to get you started.

Table of contents

Email subject line best practices

Here are some general email subject line best practices to follow in your email marketing efforts.

• Test your subject lines. Write 3-5 subject lines for every email and then choose the best—or use A/B testing to pick winners Note that due to the iOS 15 update, declaring winners based on open rate may not be the best route.
• Keep it brief. Between 30 and 50 characters. According to a MailChimp study, emails with 50 characters or less have 12% higher email newsletter open rates, and 75% higher click-through rates than other emails.
• Avoid spam traps. Don’t use weird spacing, an excess amount of punctuation or caps, or special fonts and avoid spam trigger words like earn extra cash, make $, get out of debt, click here, 100% free, will not believe your eyes, and other clickbait terms.
• Personalize when possible: Not just by including their name, but information specific to their location, their purchase, interests, and more. You can use email automation with dynamic tokens for this.
• Use preheader text. This is like your subject line’s subtitle, where you can add more detail to increase the email’s appeal. Move the “view in browser” links and other mumbo-jumbo to the bottom of the email so you can make the most of the preview field.

Preheader text adds value and also looks cleaner in the inbox.

How to write great email subject lines

• Hook them immediately. Use interesting words, a compelling stat, a relatable phrase, or convey the value.
• Have fun with them. An ample amount of alliteration attracts! And rhyming. And song lyrics. And emojis. Those tiny little communication miracles of the metaverse.
• Write conversationally. Write like a human being. Even if your brand has a more serious tone, it’s still best to use a conversational style for readability and friendliness. For example, use contractions like “you’re” rather than “you are.”
• Call readers to action. It’s never a bad idea to try a call to action phrase in your email subject line. This makes it clear what your email is about and readers like that.
• Ask a question: Asking your readers a question, as opposed to a standard statement, immediately engages them. Questions enter an instant dialogue with users, making them more likely to be opened.
  • Rough day?
  • Are you making these X mistakes?
  • Will you save 50%?
• Look at your own inbox. If you see great subject lines that you think will work for your business, snag’em! Tweak to your liking and adjust to your brand voice.
• Emphasize scarcity: We have a deep, inherent terror of being left behind, of missing out. That flock mentality was a survival instinct once, but now it’s just another way of adding urgency to our subject lines.
  • Pay X for Y (48 hours only!)
  • Ends today! 36-hours outlet sale. This is your last chance…
  • 5 hours only!
• Use brackets and parentheses: These are a good way to call out important information without caps, or to organize lots of information.
• Use you/your. While name-calling is on the out, it’s still considered a best practice to use “you” and “your” wording to speak directly and comfortably with readers.
• Be specific. Even if you’re incorporating an element of mystery into your subject line, it should still give the reader some idea of what they can expect.

Unfortunately, the lack of specificity in this subject line has not won my trust…

Catchy email subject lines

There are lots of different ways to catch your readers’ eyes and attention. You can be…

Controversial (just be careful with this one)

• Your Marketing Sucks: Why You Need to Think Local
• Why Your 5-Year-Old Is More Digital Than Most CMOs
• Pet Training Best Practices Need a Redo: Here’s Why

Conversational

• Cat’s outta the bag! Surprise sale tomorrow—up to 50% off!
• It’s confirmed: Our prices are lower than the temperature outside—come on in!
• Pressure’s on: How much can you save this week?
• Wait what? Game-changing tips you’ll wish you knew sooner.

Poetic

• Marketing attribution: Tips & Types, Which One is Right?
• How’d we do? Help us help you?
• 2024 Ecommerce Trends: The Old & New, Tried & True

Punny

• Join the Rover pack on social!
• Click click click BOOM dynamite.
• New arrivals! Seriously cool (warm) jackets.
• Last chance to score savings on game-time gear!

Inquisitive

• Hmm no posts last week? [Tips if you’re stuck!]
• Madison, are you making these lawn care mistakes?
• 30 seconds to spare? [3-click survey!]

Lyrical (this is a big one)

• LEAN STARTUP: Baby Got (Feed)Back – Putting the Lean in Learn
• Oops [figure in the news] did it again…
• Shine bright like a…[something unexpected here]?
• [Topic]: You. you. you. oughta. kno-ow.

Inspired by current events

• [Trend] might be all the rate…but we’ve got something even better
• Kristen, take a break from [event] with [your product]
• [Event] ends [date] but our sale carries on!
• 12 Things You Didn’t Know About Y

Good email subject lines

There’s a lot to be said for minimalism. While creative marketing helps to distinguish your brand and connect with your audience, there are times when simple (presumably boring) and direct subject lines are best. Time is of the essence and your users want to know what’s what without having to think. Good email subject lines can be…

Succinct

• 10% Storewide – December 1-12
• Enjoy 15% off + Free shipping ✈️
• Get ready for Easter with [company]

Cut and dry

• PODCAST: 5 Steps to Accelerate Career Growth
• [GUIDE]: Name of Guide
• Tax Tips Webinar Monday @1pm

Informative

• [Important news event]: What You Need to Know
• Our hours are changing! (Opening earlier ☀️)
• Your order has shipped. Yippee! 🤸🏾‍♂️

Cold email subject lines

It is possible to grow your business with cold emails—if you get them right. And the first step to getting them right? A good subject line. And this may be personal preference, but whenever I see a “quick question” subject line, I immediately delete it. Here are some alternatives.

• [Your company + their company]…2 minutes later today? 🕰
• Read your blog post on [topic]
• Tips to improve [company name]’s X
• Congrats on [latest achievement]!
• A [better/easier/faster] way to [goal]
• Resources for [company]…take or leave! (this is the BYAF concept)
• A new solution for [pain point] 😮
• [Achieving goal] is easier than ever now with [your company name]
• Your thoughts on [what you specialize in/the pain point you solve]?
• How do you compare to [competitor]? Touchy subject?

The best email subject lines for content promotion

Sharing content via email can help drive traffic to your website and give exposure to content that your readers might not know to search for online. Remember, a great blog post title makes for a great subject line, so indicate the value of the content and quantify when possible to give the reader an idea of what to expect.

• How to Plan Your Move in an Hour or Less 🕑
• [Ebook] ⚡️ Speeding up the Development and Design of Websites ⚡️
• Steal our Marketing Hacks (Seriously!)
• 15 Business Card Templates Up for Grabs
• [FREE GUIDE]: Name of Guide
• Guide Inside! 8 Ways to [Achieve Benefit]
• How to Start a Business [Free Guide]
• 🙌 Finally—a cheat sheet to [topic]! 🙌🏾
• The last guide to [topic] you’ll ever need.
• Top Secret! 🤫 X Lesser-Known Ways to Improve Your [X]
• Name, X% of [compelling stat from or relevant to your content]

The best email subject lines for customer appreciation

Engage your customers with customer appreciation emails, and not just on Customer Appreciation Day! (Changes annually, usually in April or May). You can send these emails whenever you want—on holidays, anniversaries or just because. Personalize these when you can, and do NOT use the words “valued customers.”

• Free gift. No catch. Just because. ❤️
• Our way of saying thanks…
• Hi Kristen, enjoy this token 🏆 of our appreciation.
• Customer Appreciation Day calls for a celebration…
• Customers like you deserve freebies like these
• Thank you for X years together! 🎁
• Happy [business name]versary! Grab your discount

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On a related note, you may also be interested in these thank you for your order messages and templates.

Event email subject lines

Event emails should almost always come in a series: the invite email, the reminder, and the thank you/follow-up.

Invite

• Back by popular demand: [Event Name] Round II!
• It’s That Time Again…Annual [Event Name] April 12
• We’re in Town! Free Tacos in City Square 🌮
• Yappy Hour this Wednesday @ Bark Park!
• You’re Invited! Startup Success Breakfast (Come hungry!)
• Save Your Spot Now! SEO Webinar – Limited Seats 🪑
• Paul, join my June 8 workshop for designers.
• Monday: Pub Run at 6 pm!
• You’re invited: The Future of CMX [Spots limited!] 🏃🏾
• [Webinar]: Cut Your Costs in Half – in Half the Time!
• Don’t miss out…Game Watching Party!
• Let’s talk CAC – Q&A Session 5/28
• Meet the Author: Irma Haskin [TUESDAY @ 2pm]

Follow up

• So… how was it? Share your #hashtag pics!
• That was a blast! [Pics included!]
• Thanks for coming out!
• We loved seeing your face!
• Thanks for attending [event name]!

Follow up email subject lines

In some cases, a simple “Re: [original subject line]” works just fine for follow-up emails. If you’ve tried this to no avail or if this is part of a nurture series, consider these:

• [Name], did our guide help?
• Another resource for you, [Name]!
• Your recent download—any questions?
• Any questions on the quote we sent over?
• Touching base re: gutter cleaning estimate
• [Name] here, following up on your floor plan
• Hi [Name], checking in since our last chat

Holiday email subject lines

Call me biased, but LOCALiQ is holiday subject line heaven. It is also there that you will find a treasure trove of seasonal subject lines for every month of the year. Here’s the list:

• August email subject lines
• September email subject lines
• October email subject lines
• November email subject lines
• December email subject lines
• January email subject lines
• February email subject lines
• March email subject lines
• April email subject lines

You might also be interested in writing a holiday customer greeting email.

Introduction email subject lines

• We oughta get to know each other…
• [Name] here, from [business]
• Introducing [Name] to [Name]
• Inquiring about [topic]
• Hi [Name]! Referral from [Name]
• Reaching out to you via [Referrer’s Name]
• Fellow [college] alumni reaching out.
• Fellow [niche] business owner looking to connect.
• Looking to chat with [role]s like you.
• Reaching out about [niche/topic].
• Nice meeting you, Shana!
• Continuing our conversation from [event]
• Great to meet you at [event name] last night!
• Mention something specific you talked about
• As promised: the invoice tool I use!

Referral email subject lines

• Give $10, get $10, in 10.
• Refer a friend and get $20!
• Refer friends. Get points. Cash in. Repeat!
• Join our referral program it’s free (and super easy).
• Refer your friends and save!
• New referral program! Free to join!

Reminder email subject lines

Promotion

• Time is running out…
• Hurry! BOGO won’t last long ⏳
• Your coupon’s not going to redeem itself…
• Half-off ends TOMORROW! [to-mor-ROW]
• Your Gift Card is Expiring—Hurry In! 🏃‍♀️
• Last chance to save 50%!
• Say goodbye to savings .👋🏾
• Only 3 days left to save BIG

Event

• X is coming up…tickets are running out!
• Five days until the big reveal 5️⃣…4️⃣…3️⃣…2️⃣…
• Will We See You This Wednesday?
• Reminder: Cook for a Cause THIS Friday! 🥙
• You Forgot to Save Your Seat!
• Only 2 more hours…then the secret’s out! 🙊
• Workshop Reminder: How to Build a Resume [TUES 2PM]
• We Can’t Wait for Tomorrow! (Have You Registered?!)

Cart abandonment

• Well…are you gonna buy it?
• Time to pull the trigger [Name]!
• We’re on the edge of our seats over here!
• You forgot to check out!
• Name, don’t forget to complete your purchase!
• Name, looks like you left some stuff in your cart.
• Those [items] are waiting for you with sad 🥺 puppy eyes…
• Don’t let free shipping go to waste
• Forgot something?
• Your basket is having abandonment issues 😢

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Review/survey email subject lines

• Do you have a minute (literally) to review us?
• Let’s be friends 🎈 Like & review us!
• Loving Smile Dental? Review us!
• How was your service at ZenSpa?
• How did we do? Help us help you.
• We want your feedback! All of it.
• Thanks for your review! 🙏🏿 🙏 🙏🏽
• You rock. Seriously. 🗿
• We SO appreciate your review!
• You reviewed us?! THANK YOU!
• Your review means the world! 🌎
• Your opinion matters: 3 minutes for your feedback
• Got 30 seconds? [5-click survey!]
• Got a minute? [Quick ⚡️poll so we can better serve you.]
• Feedback requested: How are you liking [business name]

Thank you email subject lines

• Thank you for choosing [business name].
• It was great to see you! Thanks for coming out
• Thanks for your purchase! Receipt (and a treat!) inside.
• We asked, you answered. THANK YOU!
• Your order is on the way! (Thanks so much for choosing us!)
• We got your payment. Thanks!
• Thanks for signing up. Now what?
• Your support means so much to us. Thank you!
• Thank you. Just, thanks.
• We couldn’t settle on the best way to say thank you…

Welcome email subject lines

Welcome emails can welcome readers to your newsletter, customers to your business, students to your online course, and more. Regardless, your welcome email subject line should be cordial and exciting and give a hint of what they can expect—whether with your tone or with their subscription.

• Welcome to #branded hashtag
• Cheers for subscribing! 🍻
• Welcome to [business/newsletter name]! 3 steps to get started
• Hey [name], welcome to [business]!
• You made it! ✅ Complete your registration for [product] inside.
• Name, are you ready to meet the [business name] welcome wagon?
• Welcome to the club! Your coupon awaits…
• Welcome! Important info (and fun stuff too)
• Nice move! 😎 You’re now subscribed to [newsletter/product].

More ways to improve open rates

Have great subject lines but still having trouble with your email open rates? There may be other factors at play, such as:

• Is the email viewable? If your email doesn’t read well on a user’s device, they won’t bother trying to decipher it.
• Are you being a pest? If you’ve been emailing folks every day, they may be fed up with you and won’t be as likely to open your emails if you’ve been making yourself an annoyance.
• When did you send it? Many people don’t check their emails as often on the weekend. Check out our post on the best times to send an email newsletter.
• Quality of your email list. Is this a solid, targeted email list? If your list isn’t high-quality, it may reflect in your open rates. Follow our email list building tips to get the right readers.
• Is the “from” field a person? Oftentimes, an email coming from a person in your company feels more friendly and trustworthy than the company name.

Hopefully we’ve given you the information you need to make email subject line eye candy. These tips should help with open rates, but retaining those readers? That’s up to you! (Just kidding, we’ve got a guide to email copywriting that will help, and a free download 30 Free Small Business Email Examples & Templates that will supply all your email needs.

(Using the subject line or reference in business letters)