What is an apple word mark

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Apple’s Trademarks	Generic Terms

SPECIAL AND LICENSED TRADEMARKS AND/OR COPYRIGHTS
Use the trademark notation shown here the first time the trademark is mentioned in text in U.S. publications. Include the credit line in all U.S and international publications in which the trademark is mentioned.

The Apple TV+ service and all materials incorporated on the service (including, but not limited to text, photographs, images, video, music, and audio content) are protected by copyright, patent, trade secret, or other proprietary rights under the laws of the United States and other countries and regions. Some of the titles, characters, logos, or other images incorporated by Apple on the Apple TV+ service are protected as registered or unregistered trademarks owned by Apple Inc. and its subsidiaries. All other trademarks are the property of their respective owners.

For FileMaker, Inc. trademarks, refer to the FileMaker, Inc . website. FileMaker marks require the trademark notation the first time the trademark is mentioned in U.S. publications and credit lines in all U.S. and international publications in which the trademark is mentioned.

For NeXT trademarks, refer to the NeXT Trademarks List.

For Beats Electronics, LLC trademarks refer to the Beats website. Beats marks require the trademark notation the first time the trademark is mentioned in U.S. publications and credit lines in all U.S. and international publication in which the trademark is mentioned.

1-Click® is a registered trademark of Amazon.com, Inc. in the US and other countries. [Place a ® notation after the first mention of 1-Click in text in publications distributed in the US, Europe, and Canada.]

ADDmotion is a trademark of Motion Works International, Inc.

Ad Lib is a trademark of Nick Nallick, used under license.

Adobe, the Adobe logo, Acrobat, the Acrobat logo, Distiller, PostScript, and the PostScript logo are trademarks or registered trademarks of Adobe Systems Incorporated in the U.S. and/or other countries.

AIX is a trademark of IBM Corp., registered in the U.S. and other countries, and is being used under license.

Apache: The Apache acknowledgement is now included in the code itself, in line with the new Apache Foundation license (2000). Credit in printed advertising materials is no longer required.

BLUEmagic is a trademark of Open Interface North America in the U.S. and other countries.

Bluetooth: The registered trademark symbol «®» should be added in superscript format immediately following the Bluetooth word mark wherever the word mark first appears on product packaging, products, web pages, and marketing pieces, and in textual information.

Whenever the Bluetooth word mark or logo is used it must be attributed with an appropriate trademark footnote, such as: The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Apple is under license. The registered trademark symbol, ®, is to be printed as part of the logo. In the event that the use of the «®» symbol with the Bluetooth mark on a product, or as part of a product display feature, is impractical due to the small size of a Bluetooth mark, you may omit the «®» symbol on such product or product display feature, provided, however, that appropriate language identifying and attributing the Bluetooth marks is included.

BSD (4.4 Lite) operating system from UC Berkeley and others for Mac OS X and/or Mac OS X Server: All advertising materials mentioning features or use of this software must include the following acknowledgement: «This product includes software developed by the University of California, Berkeley, FreeBSD, Inc., The NetBSD Foundation, Inc., and their respective contributors.» We must also obtain UCB’s written permission prior to any endorsement or promotion of their software.

CDB is a trademark of Third Eye Software, Inc.

The CD Extra logo™ is a trademark of Sony Corporation.

DEC™, DECnet™, VMS™, and VAX™ are trademarks of Digital Equipment Corporation.

Dolby Laboratories: Manufactured under license from Dolby Laboratories. «Dolby,» «Pro Logic,» and the double-D symbol are trademarks of Dolby Laboratories. Confidential Unpublished Works, © 1992-1997 Dolby Laboratories, Inc. All rights reserved.

ENERGY STAR and the ENERGY STAR mark are registered trademarks owned by the U.S. Environmental Protection Agency.

FaceSpan™ and FrontMost™ are trademarks of Software Designs Unlimited, Inc.

GeForce4 is a trademark of NVIDIA Corporation.

Helvetica®, Times®, and Palatino® are registered trademarks of Heidelberger Druckmaschinen AG, available from Linotype Library GmbH.

Intel, Intel Core, and Xeon are trademarks of Intel Corp. in the U.S. and other countries. [This attribution is not necessary unless Apple’s own marks are specifically attributed.]

IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

ITC Avant Garde Gothic® , ITC Bookman®, ITC Garamond®, ITC Zapf Chancery®, and ITC Zapf Dingbats® are registered trademarks of International Typeface Corporation.

Java is a registered trademark of Oracle and/or its affiliates.

LaserTools™ is a trademark of LaserTools Corporation.

MacDNS: Include the following copyright notice on end-user documentation only: «ThreadLib 1.04 © 1994 by Ari Halberstadt.»;

mLAN code: When the mLAN Trademark is used in an Apple catalogue, brochure or instruction manual, the following attribution statement must be included in a footnote: «mLAN™ is a trademark of YAMAHA CORPORATION.»

MobileComm is a registered trademark of Mobile Communications Corporation of America.

Notion is a trademark of Eidetic, Inc. All packaging and product labels must also include the following copyright notice: «© 1994, Eidetic, Inc. All rights reserved.»

NuBus is a trademark of Texas Instruments.

OpenGL® or OpenGL Logo®: OpenGL is a registered trademark of Silicon Graphics, Inc.

OpenSSL by The OpenSSL Project (Mac OS X and/or Mac OS X Server): All advertising materials mentioning features or use of this software must include the following acknowledgement: «This product includes software developed by the OpenSSL Project for use in the OpenSSL Toolkit (http://www.openssl.org/).» We must also obtain the OpenSSL Project’s written permission if we wish to use the names «OpenSSL Toolkit» or «OpenSSL Project» to endorse or promote software derived from the OpenSSL software.

Ping is a registered trademark of Karsten Manufacturing Corporation and is used in the U.S. under license.

PowerCD™ is a trademark of ZCI, Inc., Dallas, Texas.

PowerForms™ is a trademark of Sestra, Inc., a division of HealthCare Communications.

PowerPC™ and the PowerPC logo™ are trademarks of International Business Machines Corporation, used under license therefrom.

RealAudio™ and the RealAudio logo™ are trademarks of Progressive Networks, Inc.

The «Signalling disc watch design» is owned by Swiss Federal Railways SFR, spezialgesetzliche Aktiengesellschaft, Berne, Switzerland.

Smalltalk-80™ is a trademark of ParcPlace Systems.

SoftWindows™: Windows is a registered trademark of Microsoft Corporation and SoftWindows is a trademark used under license by Insignia from Microsoft Corporation. [Place a™ symbol after the first and most prominent use of the mark SoftWindows in text.]

SPEC® is a registered trademark of the Standard Performance Evaluation Corporation (SPEC). See http://www.spec.org for more information.

SRS: Use one of the following as appropriate:

«The SRS Symbol is a registered trademark of SRS Labs, Inc.»
«The word SRS is a registered trademark of SRS Labs, Inc.»
«SRS and the SRS Symbol are registered trademarks of SRS Labs, Inc.»

TextBridge® and Xerox® are registered trademarks of Xerox Corporation. [Place the trademark notation symbol (™ or ®) after the first mention of the marks in text and in the credit notice.]

Trinitron® is a trademark of Sony Corporation, registered in the U.S. and other countries.

UCB (ftpd) code from UC Berkeley and others for Mac OS X and/or Mac OS X Server: All advertising materials mentioning features or use of this software must include the following acknowledgement: «This product includes software developed by the University of California, Berkeley, FreeBSD, Inc., The NetBSD Foundation, Inc., and their respective contributors.» We must also obtain UCB’s written permission prior to any endorsement or promotion of their software.

UNIX® is a registered trademark of The Open Group.

VideoWorks is a trademark of Macromedia, Inc.

The Walk of Fame Star is a trademark of the Hollywood Chamber of Commerce.

X Window System is a trademark of the Massachusetts Institute of Technology.

The YouTube logo is a trademark of Google Inc. (Only necessary when Apple’s or other party’s logos are also attributed.)

OTHER APPLE PRODUCT OR SERVICE NAMES
If a product or service name is not listed under Apple’s Trademarks or Apple’s Service Marks, it should not be followed by a ™, ℠, or ® notation and should not be included in credit lines. However, if a product or service name includes Apple, Mac, or another Apple mark listed in this trademark list, apply the correct trademark symbol (™, ℠, or ®) to that portion of the name for U.S. publications only. In addition, all Apple trademarks need to be given the correct attribution in the credit section of all U.S. and international publications.

Example:

The Apple® iPhone® mobile digital device comes with the Multi-Touch™ touchscreen interface.

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries and regions. Multi-Touch is a trademark of Apple Inc.

If you have any questions or comments regarding the list, please contact the Trademark team.

This list includes updates as of October 27, 2021.

*This is a non-exhaustive list of Apple trademarks and service marks in the United States.

Источник

Учебник Spotlight 6. Student’s Book. Страница 90

9c. Let’s cook! — Давай готовить!

1. Use your dictionaries to explain the words below. What part of speech are they? How do we pronounce them? Which actions can you see in the pictures? What is the past tense of these verbs? — Используй словарь, чтобы объяснить слова, указанные ниже. Какая они часть речи? Как мы произносим их? Какое действие ты видишь на картинках? Какая форма прошедшего времени у этих глаголов?

• boil • fry • stir • dice • mix • bake • add • melt • peel • pour

They are all verbs. — Это все глаголы

[боил], [фрай], [стё:], [дайс], [микс], [бэйк], [э’д], [мэлт], [пи:л], [по:] — так они произносятся

boiled; fried; stirred; diced; mixed; baked; added; melted; peeled; poured — так они пишутся в форме прошедшего времени

1. peel — снимаем кожуру
2. bake — печем
3. add — добавляем
4. mix — перемешиваем
5. melt — растапливаем
6. pour — вливаем

2. Look at the text? What type is it? • a menu • a shopping list • a receipt • a recipe — Посмотрите на текст. Что это? меню, список покупок, чек, рецепт

• 2 cups flour — два стакана муки
• 1/2 cup sugar — пол-стакана сахара
• 1 1/2 tsp. baking powder — полторы чайной ложки разрыхлителя
• 1 tsp. baking soda — одна чайная ложка пищевой соды
• 1/2 tsp salt — пол-столовой ложки соли
• 1 egg — одно яйцо
• 1 cup yoghurt — один стакан йогурта
• 1/4 cup milk — 1/4 стакана молока
• 1/4 cup oil — 1/4 стакана масла
• 2 tbsp orange juice — две столовой ложки апельсинового сока
• 1 cup diced apple — один стакан нарезанных яблок
• 1/2 cup raisins — пол-стакана изюма

Apple Muffins — Яблочные маффины

• Preheat oven to 250 degrees. — Разогрейте духовку до 250 градусов
• In a bowl 1) stir together the flour, sugar, baking powder, baking soda and salt. In another bowl 2) mix the egg, yoghurt, milk, oil and orange juice. — В чашке смешайте муку, сахар, разрыхлитель, пищевую соду и соль. В другой чашке смешайте яйцо, йогурт, молоко, масло и апельсиновый сок.
• 3) Add the mixture to the first bowl together with the diced apple and raisins and stir well — Добавьте смесь в первую чашку вместе с нарезанным яблоком и изюмом и хорошо перемешайте.
• 4) Pul the mixture into 16 muffin cups and 5) bake for 20-25 minutes. — Вылейте смесь в 16 чашечек для маффинов и готовьте в духовке 20-25 минуты
• Preparation: 15 min; Cooking: 20-25 minutes; Portions: 16 — Подготовка 15 минут; Приготовление 20-25 минут; Количество порций: 16.

It is a recipe for apple muffins. — Это рецепт яблочных маффинов.

3. a) Listen and read. What information does the recipe include? Decide in pairs. — Прослушай и прочитай. Какие сведения включены в рецепт? Обсудите в парах

1. time it takes to make — время приготовления
2. how many it serves — на сколько порций
3. where you need to make it — где нужно готовить
4. what you need to make it — что нужно для приготовления
5. how to make it — как готовить

• time it takes to make — 15 min for preparation, 20-25 min for cooking — время, за которое готовится блюдо — 15 минут на подготовку + 20-25 минут на приготовление
• how many it serves — 16 — сколько порций — 16
• where you need to make it — in owen — где нужно готовить — в духовке
• what you need to make it are flour, sugar, baking powder, baking soda, salt, egg, yoghurt, milk, oil, orange juice, apple, raisins — что нужно, чтобы сделать это — мука, сахар, разрыхлитель, пищевая сода, соль, яйцо, йогурт, молоко, масло, апельсиновый сок, яблоко, изюм
• how to make it — preheat, stir together, mix, add, pour, bake — как сделать это — разогреть, смешать, перемешать, добавить, влить, испечь

b) What do you think this snack tastes like? — Как ты думаешь, какая на вкус эта закуска?

I think it’s delicious./I think it’s awful. — Я думаю, это вкусно/Я думаю, это ужасно

4. a) Tell the class what you have to do to make apple muffins. Use first, second, after that. — Расскажи классу, что ты должен сделать, чтобы испечь яблочные маффины. Используй выражения: во-первых, во-вторых, после этого…

• First, stir together the flour, sugar, baking powder, baking soda, salt … — Во-первых, смешайте вместе муку, сахар, разрыхлитель, пищевую соду, соль…
• Second, mix the egg, yoghurt, milk, oil and orange juice. — Во-вторых, перемешайте яйцо, йогурт, молоко, масло и апельсиновый сок.
• After that, add the mixture to the bowl with the apple and raisins and stir. — После этого добавьте смесь в чашку с яблоком и изюмом и перемешайте.
• Finally, pour the mixture into muffin cups and bake. — И наконец, влейте смесь в чашки для маффинов и испеките.

b) What did you/your family cook last Sunday? How? Tell your partner. — Что вы/ваша семья готовили в прошлое воскресенье? Как? Расскажите своему партнеру

Last Sunday we cooked the goulash. We diced the meat and fried it with sunflower oil, onion and garlic. Then we added a sweet pepper and fried it with the meat. After that we added a tablespoon of tomato paste, a tablespoon of smetana, salt, black pepper and spices and fried this blend a little. Then we poured a water and stewed about 20 minutes. At the end we added a tablespoon of flour and stewed 5 minutes.

В прошлое воскресенье мы приготовили гуляш. Мы нарезали мясо кубиками и обжарили на подсолнечном масле, с луком и чесноком. Затем мы добавили сладкий перец и обжарили его с мясом. После этого мы добавили столовую ложку томатной пасты, столовую ложку сметаны, соль, черный перец и специи и немного обжарили эту смесь. Затем налили воды и тушили около 20 минут. В конце мы добавили столовую ложку муки и тушили еще 5 минут.

5. Portfolio: Write a recipe for a dish in your country. List the instructions in the correct order. — Портфолио: напиши рецепт блюда вашей страны. Расставь инструкции в правильном порядке.

• 2 eggs — 2 яйца
• 2 glasses milk — 2 стакана молока.
• 2,5 glasses flour — 2,5 стакана муки.
• 3 tablespoons oil — 3 столовые ложки масла.
• 0.5-1 glass boiling water — 0.5-1 стакан кипяченой воды.
• 3 tablespoons sugar — 3 столовые ложки сахара.
• 0.5 teaspoon baking soda — 0.5 столовой ложки пищевой соды.
• 0.5 teaspoon salt — 0.5 столовой ложки соли.

Number of servings: 4-5

Prepare all the necessary ingredients. Whisk the eggs together with sugar, salt and baking soda in a bowl. You can use an egg whisk. Add milk and mix everything thoroughly. Gradually add the flour into the mixture. Then add oil. Then add some boiling water and mix everything quickly. The batter should be like thick milk. Put the pan on the hob and heat some oil. To get thin pancakes, do not fill the ladle with batter to the top. Fry pancakes on both sides until golden. Serve the pancakes with jam. Enjoy!

Подготовьте все необходимые ингредиенты. Взбейте яйца вместе с сахаром, солью и пищевой содой в миске. Вы можете использовать венчик для взбивания яиц. Добавьте молоко и все тщательно перемешайте. Постепенно добавьте муку в смесь. Затем добавьте масло. Затем добавьте кипяченой воды и все быстро перемешайте. Тесто должно быть как густое молоко. Положите кастрюлю на плиту и нагрейте немного масла. Чтобы получить тонкие блины, не заполняйте ковш жидким тестом до верха. Обжаривайте блины с обеих сторон до золотистого цвета. Подавайте блины с вареньем. Наслаждайтесь!

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Apple’s Service Marks	Generic Terms

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(Formerly entitled Guidelines for Third Parties Using Apple Trademarks and Copyrights)

These guidelines are for Apple licensees, authorized resellers, developers, customers, and other parties wishing to use Apple’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of the keyboard Apple Logo (Option-Shift-K) for commercial purposes without the prior written consent of Apple may constitute trademark infringement and unfair competition in violation of federal and state laws. Use of Apple trademarks may be prohibited, unless expressly authorized.

If you are a licensee of an Apple trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions.

Apple’s trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an Apple trademark, in whole or in part, you are acknowledging that Apple is the sole owner of the trademark and promising that you will not interfere with Apple’s rights in the trademark, including challenging Apple’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Apple trademark. The goodwill derived from using any part of an Apple trademark exclusively inures to the benefit of and belongs to Apple. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your Apple representative or submit your query to Apple’s Trademark Department.

Authorized Use of Apple Trademarks

1. Advertising, Promotional, and Sales Materials: Only Apple and its authorized resellers and licensees may use the Apple Logo in advertising, promotional, and sales materials. Such authorized parties may use the Apple Logo only as specified in their agreement with Apple and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with Apple. For example:

Authorized Reseller

Authorized Value Added Reseller

Authorized Service Provider

Authorized Wholesaler

2. Compatibility: Developers may use Apple, Macintosh, iMac, or any other Apple word mark (but not the Apple Logo or other Apple-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced Apple product or technology, provided they comply with the following requirements.

a. The Apple word mark is not part of the product name.

b. The Apple word mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”

c. The Apple word mark appears less prominent than the product name.

d. The product is in fact compatible with, or otherwise works with, the referenced Apple product.

e. The reference to Apple does not create a sense of endorsement, sponsorship, or false association with Apple or Apple products or services.

f. The use does not show Apple or its products in a false or derogatory light.

3. Publications, Seminars, and Conferences: You may use an Apple word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:

a. The use is referential and less prominent than the rest of the title. Acceptable: XYZ CONFERENCE for Macintosh Computer Users.

b. The use reflects favorably on both Apple and Apple products or technology.

c. Your name and logo appear more prominent than the Apple word mark on all printed materials related to the publication, seminar or conference.

d. The Apple logo or any other Apple-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from Apple.

e. A disclaimer of sponsorship, affiliation, or endorsement by Apple, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Apple Inc.”

f. A trademark attribution notice is included in the credit section giving notice of Apple’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”

4. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an Apple product or technology may use the appropriate Apple word mark, provided such use complies with the guidelines set forth in Section 3 above.

5. Apple Web Badge Licensing Program: Web sites may use one of the Apple Web Badges if the site uses or was created using Apple-branded hardware or software and you comply with the terms of the Apple Web Badges License Agreement and Guidelines. For more information see Apple Web Badges.

Unauthorized Use of Apple Trademarks

1. Company, Product, or Service Name: You may not use or register, in whole or in part, Apple, iPod, iTunes, Macintosh, iMac, or any other Apple trademark, including Apple-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.

2. Apple Logo and Apple-owned Graphic Symbols: You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement.

3. Variations, Takeoffs or Abbreviations: You may not use an image of a real apple or other variation of the Apple logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an Apple trademark for any purpose. For example:

Not acceptable:   Appletree      Jackintosh      Apple Cart      iPodMart

4. Disparaging Manner: You may not use an Apple trademark or any other Apple-owned graphic symbol, logo, or icon in a disparaging manner.

5. Endorsement or Sponsorship: You may not use Apple, Macintosh, iMac, or any other Apple trademark, including Apple-owned graphic symbols/logos, or icons, in a manner that would imply Apple’s affiliation with or endorsement, sponsorship, or support of a third party product or service.

6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Apple, Macintosh, iMac or any other Apple trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Apple.

7. Apple’s Trade Dress: You may not imitate the distinctive Apple packaging, web site design, logos, or typefaces.

8. Slogans and Taglines: You may not use or imitate an Apple slogan or tagline.

For example: “Think different.”

9. Domain Names: You may not use an identical or virtually identical Apple trademark as a second level domain name.

Not acceptable:    “imac.com”     “imacapple.com”     “imac-apple.com”     “ipodmart.com”

The Mac Trademark

1. You may not use the Mac trademark standing alone except to denote or refer to the Apple Macintosh product line.

2. You may use “Mac” in your product name, company name, trade name, or service name provided your name satisfies the following criteria:

a. Your product is not a computer, computer system, or operating system software.

b. Your product is Mac compatible or the third party business is associated with Mac based computers.

c. “Mac” is used in combination with another non-generic or non-geographically-descriptive word.

Acceptable:   MacVenus      MacCharlie

Not acceptable:   MacCharleston      MacSales

d. “Mac” does not appear more prominently than the rest of the name in size, color, or typeface.

e. Your name does not suggest a false association with Apple.

f. Your name is not confusingly similar to any trademark owned or used by Apple.

g. You acknowledge that Apple is the sole owner of the “Mac” trademark and that you will not interfere with Apple’s use or registration of “Mac” alone or in combination with other words.

h. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions.

Rules for Proper Use of Apple Trademarks

1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.

2. As adjectives, trademarks may not be used in the plural or possessive form.

Correct: I bought two Macintosh computers.

Not Correct: I bought two Macintoshes.

3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the Apple Trademark List.

4. Always spell and capitalize Apple’s trademarks exactly as they are shown in the Apple Trademark List. Do not shorten or abbreviate Apple product names. Do not make up names that contain Apple trademarks.

Proper Trademark Notice and Attribution

1. Distribution Within the United States Only

a. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the Apple trademark appears in the text of the advertisement, brochure, or other material.

b. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the Apple Logo, where the logo appears at the right foot).

c. Include an attribution of Apple’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.

Following are the correct formats:

_________ and _______ are registered trademarks of Apple Inc.

_________ and _______ are trademarks of Apple Inc.

2. Distribution Outside the United States:

a. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.

b. Use one of the following international credit notices:

_________ is a trademark of Apple Inc., registered in the U.S. and other countries and regions.

_________ is a trademark of Apple Inc.

Depictions of Apple Products

1. Endorsement or Sponsorship: Apple does not support the use of its logos, company names, product names, or images of Apple products by other parties in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion.

2. Compatibility: If you are a developer, you may show an image of an Apple product in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the Apple product or technology, provided you comply with the following requirements:

a. Your product is in fact compatible with, or otherwise works with, the referenced Apple product.

b. The image is an actual photograph of the genuine Apple product and not an artist’s rendering (Note: You must obtain express written permission from Apple before using any photograph owned or licensed by Apple).

c. The Apple product is shown only in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc.

d. The reference to Apple does not create a sense of endorsement or sponsorship by, or other false association with, Apple or Apple products.

For further information with respect to Apple’s copyrights, please submit your request in writing to the Copyright Team.

Apple’s Trademark/Word Mark Application In-Part for Special «Pages» Image

The Word Mark is fully noted as being: PAGES HEAD NORTH ON SCENIC CA HIGHWAY 1 TO THE TOMALES POINT TULE ELK PRESERVE TRAILHEAD. AS YOU WALK ALONG THE WINDY TRAIL, YOU’LL GET CLOSE-UP VIEWS OF THE ELK HERDS. BE ON THE LOOKOUT FOR ALL WILDLIFE. VOLUNTEERS ALONG THE WAY WILL ANSWER ALL YOUR FOLLOW THE MAGNIFICENT OCEAN TIP OF THE POINT, THEN ENJOY AND WATCH THE SUN DIP BEHIND THE HORIZON BEFORE HEADING BACK DOWN PERFECT CALIFORNIA DAY. PAGE 1 J. APPLESEED

According to the US Patent and Trademark Office’s documentation, the trademark was filed under International Class 009 which specifically covers «Computer software for creating, editing, transmitting and printing documents comprised of text and graphics and utility programs for use therewith.»

Apple Seeks Trademark/Word Mark for this Special Pages Image

Special Pages Specimen

Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.

Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple’s change of style in their products. This is evident in the design and marketing of the company.

Marketing[edit]

For at least 18 years, Apple’s corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company’s website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark «iPhone» to San Francisco on products and its website.

Hand-drawn logo[edit]

Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. The words APPLE COMPUTER CO. were drawn on a ribbon banner ornamenting the picture frame. The frame itself held a quotation from Wordsworth: «Newton….A Mind Forever Voyaging Through Strange Seas of Thought…Alone.», taken from Wordsworth’s autobiographical poem The Prelude. The logo was hand drawn and thus did not use an established font. However, the type is similar to Caslon.

Motter Tektura[edit]

Before the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura,^[1] which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok).^[2] At the time, the typeface was considered new and modern. One modification to the typeface was the removal of the dot over the i. The s was also modified for the label on the Disk II 5.25-inch floppy disk drive.

According to the logo designer, Rob Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple’s mission statement of making high technology accessible to anyone. Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna.^[3] The Apple logo’s bite mark was originally designed to fit snugly with the Motter Tektura a.

In the early 1980s, the logo was simplified by removing computer ınc. from the logo. Motter Tektura was also used for the Apple II logo. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura.

Apple Garamond[edit]

Since the introduction of the Macintosh in 1984, Apple adopted a new corporate font called Apple Garamond.^{[citation needed]} It was a variation of the classic Garamond typeface, both narrower and having a taller x-height. Specifically, ITC Garamond (created by Tony Stan in 1977) was condensed to 80% of its normal width. Bitstream condensed the font, subtly adjusted the stroke widths, and performed the hinting required to create the font, which was delivered to Apple as the Postscript font «apgaram».

In cases where the Apple logo was accompanied by text, it was always set in Apple Garamond. Aside from the company name, most of Apple’s advertising and marketing slogans, such as «Think different.», used the font as well.

The typeface was virtually synonymous with Apple for almost two decades and formed a large part of the company’s brand recognition. It was used not only in conjunction with the logo, but also in manuals and ads and to label products with model names.

Apple has not released the true Apple Garamond font. ITC briefly sold ITC Garamond Narrow—Apple Garamond without the custom hinting—as part of its Apple Font Pack in the 1990s. A version of the font was also included under a different name in some versions of Mac OS X prior to 10.3 as it was used by the Setup Assistant installation program.

Gill Sans[edit]

In the marketing of the Newton/Notepad/MessagePad PDA (starting in 1992), Apple used Gill Sans instead of the regular Apple Garamond. Gill Sans Regular was used in the logo, for the model name on the computer, on the keyboard and in advertisement materials, though it was not used as a screen font (except as part of the Newton logo).

Myriad[edit]

In 2003, Apple gradually started using a variant of the Adobe Myriad font family in its marketing and packaging. As new revisions of its products were released, the text changed from the serif Apple Garamond to the sans-serif Myriad Apple. The family’s bolds were used for headlines, and other weights accordingly.

The Myriad font family was designed by Robert Slimbach and Carol Twombly for Adobe. Adobe’s most recent version of Myriad is Myriad Pro, which has some additional enhancements and character set extensions, but is not significantly changed in design. Myriad Apple, a modification produced by Galápagos Design Group, incorporates minor spacing and weight differences from the standard varieties, and includes Apple-specific characters, such as the company logo. In 2006, Myriad Apple was superseded by Myriad Set, which contains extra ligatures and other minor changes.

As of November 2013, lighter fonts are prevalent in Apple’s marketing, with headlines in Myriad Pro Light. Occasionally an even lighter variant of Myriad is used for specialized marketing materials and press releases.

San Francisco[edit]

Starting with the release of the Apple Watch, Apple has begun usage of San Francisco as the typeface of word marks such as «iPhone», «AirPods», and «MacBook Pro» on the devices themselves. This change is also reflected on some headlines on product marketing webpages. Apple modified the majority of its website’s text to use the San Francisco font on January 24, 2017, and San Francisco became the universal official font for Apple.

System fonts[edit]

Apple has used a variety of system fonts for the user interface of its products.

Early fonts[edit]

Apple’s earliest computers, along with other personal computers of the period, had extremely limited graphical capabilities and could originally display only uppercase ASCII using a set bitmap font. The IIc and Enhanced Apple IIe expanded on this, supporting 40 or 80 columns of text and an extended character set called MouseText. It was used to simulate simple graphical user interfaces, similar to the use of ANSI X3.64.

The first Apple computer with a purely bitmapped display, the Lisa, shipped in 1983. It used a system font with distinctive V and W letterforms.

Chicago and Charcoal[edit]

The Macintosh, introduced in 1984, used a bitmap font, Chicago, designed by Susan Kare. In Mac OS 8, introduced in 1997, the system font of Mac OS was changed to Charcoal. Charcoal was designed by David Berlow of Font Bureau, to be easier to read than Chicago, while retaining similar metrics for backward compatibility with existing application software.

When released in 2001, Apple’s iPod music player reused the Macintosh font Chicago as the system font. Later versions of the iPod drew from the larger character repertoire of the TrueType Chicago, adding a number of characters not present in the bitmap Chicago, such as Greek and Cyrillic. Even though the screen supported grayscale, the characters were not anti-aliased.^{[citation needed]}

Geneva[edit]

For smaller user interface elements, such as the names of files displayed with icons in the Finder, Apple used the Geneva typeface, a redesigned version of Helvetica.

Shaston[edit]

Introduced in 1986, the Apple IIGS, had very tall pixels (pixel aspect ratio of 5:12 or 5:6, with 640 × 200 or 320 × 200 pixels in a 4:3 image), thus requiring a stout, 8-point bitmap font called Shaston 8 as the system font (for menus, window titles, etc.). Shaston was described in Apple IIGS technote #41 as «a modified Helvetica», but the similarities are not striking. The fonts of the original Macintosh were also available for the GS.

Espy Sans[edit]

In 1991, Apple’s Human Interface Group contracted with LetterPerfect Fonts’ Garrett Boge and Damon Clark, to design a family of bitmap screen fonts to replace Chicago and Geneva for the Mac OS version 7.5. The family consisted of Sans & Serif, Regular and Bold in discrete bitmap sizes of 8, 9, 10, 12 & 14 pt. The Sans, proving most useful for screen readability, was also used for the Newton OS GUI. The Newton used the font Apple Casual to display text entered using the Rosetta handwriting recognition engine in the Newton. The same font found its way into the Rosetta-derived writing recognition system in Mac OS X—Inkwell. The TrueType font can be made available to any application by copying the font file, which is embedded in a system component, to any font folder. (See List of macOS fonts for more information.) The Newton logo featured the Gill Sans typeface, which was also used for the Newton keyboard.

Espy Sans was later used as the font for Apple’s eWorld online service in 1994. (eWorld also used the larger bold condensed bitmap font eWorld Tight for headlines. The metrics of eWorld Tight were based on Helvetica Ultra Compressed.) The iPod mini, released in 2004, also used Espy Sans.

Lucida Grande[edit]

Since its introduction in 2000 up through OS X Mavericks, Lucida Grande was the system font used in Mac OS X user interface elements, such as menus, dialog boxes, and other widgets. It was superseded by Helvetica Neue.

Podium Sans[edit]

Starting in 2004, the iPod photo, 5th-generation iPod, and 1st- through 2nd-generation iPod nano feature a bitmap font known as Podium Sans, displacing the use of Chicago as the iPod system font. Although originally promoted as Myriad, Podium Sans is missing Myriad’s trademark features, such as the splayed «M» and distinctive «y».

Helvetica[edit]

Since the introduction of the 1st-generation iPhone in 2007, Apple has used Helvetica in its software design. iOS for the iPhone, iPod touch, iPad, and Apple TV employs the font, alongside its use on iPods beginning with the 6th-generation iPod classic and 3rd-generation iPod nano.

In conjunction with the iPhone 4 in 2010, Apple began using Helvetica Neue on devices with Retina display, while keeping use of Helvetica on non-Retina devices.

Around 2012, Apple started using Helvetica in macOS (then named OS X) application software. iTunes, iMovie, iPhoto, GarageBand, and Apple’s professional applications started to feature heavy use of Helvetica, while the majority of the OS X (now named macOS) environment retained the comparatively more legible Lucida Grande typeface, which was designed specifically for on-screen use.

After the introduction of iOS 7 in June 2013, Apple began using an extra-thin weight of Helvetica Neue for the user interface of iOS 7, arousing numerous complaints about the less legible typography. For the final release of the operating system, Apple changed the system’s font to a slightly thicker weight of Helvetica Neue, although some have complained that readability is still compromised compared to the font weight used in former versions of iOS. Older iOS devices continue to use Helvetica or Helvetica Neue in regular font weights that display with higher contrast on low-resolution displays.

With the introduction of OS X 10.10 «Yosemite» in June 2014, Apple started using Helvetica Neue as the system font on the Mac. This brought all of Apple’s user interfaces in line, using Helvetica Neue throughout.

San Francisco[edit]

San Francisco is currently used for user interface across all of Apple’s product line, including watchOS, macOS, iOS, iPadOS and tvOS (with the notable exception of subtitles on tvOS which continues to use Helvetica). The three main variants are SF Pro for macOS, iOS, and iPadOS; SF Compact for watchOS; and SF Mono for the Terminal, Console, and Xcode applications. It was first introduced alongside the Apple Watch,^[4] where it was used for enhanced legibility and taller x-heights for easy reading on a small display. The design references a number of different other typefaces, notably FF DIN (used in the UI of the Camera app in iOS 7 and above), Helvetica (used in the UI in iOS 6 and below), Helvetica Neue (used in the UI of iOS 7 and iOS 8 as well as OS X Yosemite), Roboto (Google’s new UI typeface), and Univers (used on Apple’s early keyboard designs).^{[citation needed]}

It was widely speculated that San Francisco was going to be the long-awaited font that Apple had reportedly been developing for independent use in their products, and the font’s name was leaked in November 2014 when the WatchKit SDK was released to developers. On June 8, 2015, at the WWDC 2015 conference, San Francisco replaced Helvetica Neue as the system font for both macOS and iOS operating systems.^[5] The version used, known as «SF UI», was modified to make it wider than its Apple Watch counterpart, more akin to the previously used Helvetica Neue. The original version has since been renamed «SF Compact».

New York[edit]

In 2019, Apple released New York, a serif counterpart to San Francisco.

Keyboards[edit]

Apple’s keyboards were long labeled with Univers 47 (Condensed Light Oblique), a design choice by Apple’s industrial design partner, Frog Design. This began in 1984 with the Apple IIc, which had tilted front-panel buttons to match the inclination of the lettering.

Univers was eventually replaced on Apple’s keyboards by VAG Rounded, which was used on all iBook models, PowerBooks introduced after 2003, and MacBooks, MacBooks Pro, MacBooks Air, and Apple Keyboards from August 2007 until early 2015. The font was developed by Sedley Place Ltd. for German car manufacturer Volkswagen and was used in much of their marketing materials.^[6]

On March 9, 2015, Apple introduced a new generation of MacBook^[7] that utilizes the Apple designed San Francisco typeface.

See also[edit]

• Fonts on Macintosh
• List of Apple typefaces
• List of typefaces included with macOS

References[edit]

General references[edit]

• Apple Computer:
  • Fonts on Mac OS X. Retrieved 2004-09-25.
  • (January 29, 2003). Using and Managing Fonts in Mac OS X. PDF. Retrieved 2004-10-01.
  • (October 8, 2003). Fonts in Mac OS X PDF. Retrieved 2004-10-04.
  • Font Support in the Mac OS. Retrieved 2004-10-01.
  • (November 11, 2002). LastResort Font. Retrieved 2004-10-03.
  • (June 10, 2004). Sharing Fonts Between Mac OS X and Classic. Retrieved 2004-10-22.
  • (September 14, 2000). The Zapf table. Retrieved 2004-10-22.
  • (1996-07-06). Inside Macintosh — Text — Built-in Script Support (IM: Tx). Retrieved 2004-10-27.
  • (November 1990). Apple II GS TN #41 — Font Family Numbers. Retrieved 2004-10-28.
  • (December 19, 2002). ROMAN.TXT, MacRoman to Unicode map. Retrieved 2004-11-09.
• Jaques Moury Beauchap. Rob Janoff — Graphic Designer, Author of the first logo for Apple Computer. Retrieved 2004-10-28.
• Michael Everson (2003-11-11). Multilingual Macintosh Support. Retrieved 2004-10-27.
• Erfert Fenton (October 1994). Inside QuickDraw GX Fonts, MacWorld. Archived June 14, 1997, at the Wayback Machine, retrieved 2004-11-01.
• FreeType. Freetype and Patents. Retrieved 2004-10-29.
• Nobumi Iyanaga (2000-09-26). Unicode and Mac OS, and Code converters. Retrieved 2004-10-27.
• Tony Kavadias (2004-07-24). Apple II User Interfaces. Retrieved 2004-10-28.
• Steve Gibson (2003-04-10). The Origins of Sub-Pixel Font Rendering. Retrieved 2004-10-27.
• Jens Hofman Hansen (July 2, 2002). Apple-logoets historie. Retrieved 2004-09-22.
• Susan Kare. World Class Cities. Retrieved 2004-09-25.
• John Kheyt (2003-05-23). The Devil’s Advocate — MS’s ClearType KOs Apple’s Quartz In The Lightweight Division. Retrieved 2004-10-27.
• Microsoft (2003-03-12). Press release: Microsoft Announces Expanded Access To Extensive Intellectual Property Portfolio. Retrieved 2004-10-27.
• Jonathan Ploudre (June 1, 2000). Macintosh System Fonts. Retrieved 2004-09-21.
• Ed Tracy (1998-10-15). Apple and the History of Personal Computer Design. Retrieved 2004-10-27.
• Norman Walsh (August 14, 1996). comp.fonts FAQ: Macintosh Info. Retrieved 2004-09-21.
• XvsXP. XvsXP.com — Fonts. Retrieved 2004-10-27.

External links[edit]

• Advanced Typography with Mac OS X Tiger
• Text & Fonts Apple’s typography developer site
• TrueType Reference Manual
• LastResort Font
  • Full LastResort glyph table
  • LastResort glyphs: — 236 pages PDF, 5 pages PDF
• Unicode fonts for Mac OS X computers — Survey of Unicode fonts included with Mac OS X and Microsoft Office 2004.
• Microsoft’s ClearType website
• Fondu – program to convert (and separate) Mac OS X dfont data fork files to TrueType, OpenType, Type 1, and Glyph Bitmap parts
• MacKeys — online tool to convert Apple keyboard keys to their Unicode equivalents (e.g. Cmd → ⌘)

Apple is at it again, this time seeking and being granted the U.S. Trademark for what is classified as the word mark 280 for its use in the icon for the iOS Maps application.

The Maps application icon shows a Route 280 sign which happens to be the highway passing by Apple’s headquarters out in Cupertino, California. The icons image was in fact submitted along with the word 280 so at least there is some legitimate reasoning behind it.

This is just a way to ensure that nobody else will use the maps application or the Route 280 sign for their own.  Apple began seeking out this trademark back in April of 2010 and this request was granted on June 28, 2011. Tell us what you think in the comments below.

source:

Tech Crunch via TUAW