Whether you are starting a new business, or you’re an established business owner, it’s important to get the word out to generate more sales. If you struggled to increase brand awareness in 2021, a new year means new, improved marketing strategies. There are many ways to get creative. You can choose from traditional advertising, such as large format signs and postcard magnets, to digital advertising, such as email marketing.
Blending both digital and traditional marketing strategies is integral to the success of every business. To help you get started, we have compiled a list of 5 clever ways to get the word out in 2022. Don’t forget, when you need marketing materials, look no further than Color Copies USA. Let us be your one-stop-shop for signs, banners, posters, brochures, and much more.
Printed Decals
Another great way to get your brand in the public eye is by using printed decals. If you don’t have a lot to spend on traditional marketing efforts, decals are an affordable, yet effective investment. They are also a great way to get your brand out in a fun and informal method. You can give away branded decals while attending trade shows, when customers have made a purchase, or at special events. If you want to monetize your printed decals, consider selling them at your store.
Direct Mail Marketing
Direct mail marketing, also called every door direct mail (EDDM) is an effective marketing strategy that utilizes the bulk mail service offered by the United States Postal Service. While it may seem old-fashioned, it’s an ideal way to get the word out about the company’s grand openings, special events, and huge sales.
EDDM is designed to allow business owners to specify demographics, including age, household size, and income. As a result, it isn’t considered a blanket marketing tactic, as you can choose the best mail route to generate leads, excluding the routes that do not have your target demographic. At Color Copies USA, we will produce high-quality catalogs, flyers, brochures, menus, and more to distribute to local neighborhoods. Our online printing service makes it easy for you to order almost any printed piece that your business needs.
Another unique and fun way to promote your business is through postcard magnets. They can be placed on refrigerators in residential and commercial spaces, desks, or virtually any metal surfaces. Utilizing this method means that your brand will constantly be in the face of prospective customers. Get creative with your postcard magnet designs, so people will want to showcase them, and don’t forget to include clear CTAs. You can choose from a beautiful, pre-made template or a custom design. We’ve got you covered no matter which you choose!
Large Format Signs
When you’re ready to go big, let us help you create large format signs with our advanced printing technology, using a variety of ink and finishing options to get your message across. As the name suggests, large format signs are printing designs on large paper and other materials. Some examples include:
- Vinyl banners
- Yard signs
- Aluminum signs
- Billboards
Feather Flags
Advertising banners, such as feather flags, can go a long way in promoting your business, or a special event. When placed in a high-density location, you are sure to capture the attention of several interested passersby. If budget is a concern, you can opt for smaller, pre-printed flags that won’t cut into your budget. Or if you have the means to go big, you can choose extra-large feather flags that will generate lots of leads, but at a higher price. Whether you choose affordable or expensive, you are sure to generate leads with an advertising banner.
Contact Color Copies USA
When you need any printed materials, there is only one place to visit. Our online printing service simplifies the production of posters, banners, color copy printing, multipage catalogs, and more. We can produce any form of marketing material your business demands, fully customized to your specific requirements. Use this material for:
- Trade shows
- Presentation folders
- Business cards
- Much morehttps://www.colorcopiesusa.com/large-and-small-posters-with-selection-of-media/products/
For large-format signs, postcards, menus, and more in Fort Lauderdale, contact Color Copies USA. Call toll-free at 1-877-421-0668 to get started. We are a professional online printing services company managed by well-trained staff and helpful, friendly customer service. Your call is always welcome.
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5 Clever Ways to ‘Get the Word Out in 2023
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Whether you are starting a new business, or you’re an established business owner, it’s important to get the word out to generate more sales.
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Publisher Name
ColorCopiesUSA.com
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Are you launching a new product but don’t know how to get the word
out and let people know about it? Aside from the traditional TV and
radio commercials, there are so many creative and unique ways to
create a buzz around your product without spending a fortune.
From handing out
flyers and useful promo items to building a strong social media
presence, how you market your product to customers is essential. For
some product niches, handing out free samples can also help build
brand awareness and help people make a purchasing decision quicker.
Here are 8 of the
best, most creative ways to market your business and attract your
ideal customers.
1. Analyze the Market
Before you launch a new product or sell an existing one, you need to know your target market well. Start by defining the market and assess the need for a product like yours. You can do this by analyzing the competition, doing surveys, or put out a test product to see how it goes.
If the market
doesn’t respond to your product, this is either because there’s no
need for it or because you didn’t create enough buzz around it. This
is also a great time to create a buyer persona so you can better
target your ideal customers and their needs.
2. Leverage Content Marketing
Content is still
king and will remain the best tool for online marketing for your
business. Whether it’s posting on social media, creating videos,
writing blog posts, or sending valuable newsletters, content is your
best ally, especially if you have a service business.
Start by creating
a blog on your website and fill it with blog posts and topics
relevant to your target audience. Then, you can expand to social
media and share fun videos, articles, and photos. Make sure you have
a content marketing plan so you can schedule and automate everything
ahead of time.
3. Hand Out Marketing Collateral
Handing out flyers, business cards, and promo materials is a classic way of getting the word out there about your product. You can do this outside on the street, in libraries, cafes, mailboxes, people’s front doors, at events, festivals, trade shows, community centers, and shopping malls.
If you are new to the business and you are trying to minimize your cost, you can create flyers, business cards, and promo materials on your own by using a simple tool like a mock-up generator. There are free mock-up tools online that you can use, like Pixelied’s free mock-up generator. You can choose a template according to your taste and customize it.
If you want to make a lasting impression, hand out some fun, interesting, and functional items that people can use. These include pens, keychains, notebooks, custom product buttons, coffee mugs, umbrellas, backpacks, t-shirts, tote bags, USB sticks, and power banks.
4. Connect to Your Customers Face to Face
One of the most
effective advertisement ideas is face to face interaction with your
customers. It’s the best way to present your product, talk about its
benefits, and gather valuable feedback. At the same time, you can
give out business cards, and even discount codes for people who want
to try out the product.
Some of the best
ways to meet your potential customers include:
- Trade shows
- Networking
events - Conferences
- Workshops
and seminars - Professional
organizations - Co-working
spaces - Fairs and
festivals
Have all your
marketing collateral readily available, put a big smile on your face,
and start talking to people.
5. Get on Social Media
Social media is
one of the first places customers will go to when they want to learn
more about a product or company. This is why you need to start
building a social media presence from the start. Whether you’re
launching new products or want to boost sales for existing ones, the
best people to sell to are your existing fans.
However, you
shouldn’t use social media just for selling. In fact, you should use
it as a tool to connect to your customers, get feedback, post
relevant content, and company updates. At least 80% of your posts
should be engaging, fun, interesting content, and the rest can be
promotional posts.
6. Create a Website
In 2020, your
business needs to have a modern, fast, and well-designed website.
This is a must for attracting customers online, showcasing your
products, online shopping, SEO, and even local advertising.
You can either hire a web designer or use one of the many platforms to create one yourself. Make sure to include a well-written About page, product descriptions optimized for search engines, high-quality photos, and an easy-to-find contact page. If you’re willing to go the extra mile, include a blog with topics related to your niche and products.
7. Create Memorable Branding
Branding goes
beyond just a logo and fancy fonts. It’s also the way customers see
your brand, what they associate it with, and how it makes them feel.
Branding is also the way you interact with them, the quality of
customer service you provide, and the way you handle unhappy
customers.
To create
memorable branding for your product, think about your customer’s
point of view. What do they want to see on the packaging? Is your
product easy to spot on store shelves? Is it immediately clear what
the product is for people who see it for the first time? Create
branding that’ll stand out from the crowd, but that’ll also represent
your vision.
8. Give Out Free Samples
Before someone
buys a new product, they want to try it out and see how it performs.
Whether it’s food, cosmetics, technology, or toys, try to find a way
to give out free samples. For some products, you can give out free
trials, freemiums, or a money-back guarantee.
It’s a win-win
situation: the customer gets to try and experience the product
before they commit long-term, and you’re building brand awareness.
Customers also appreciate companies that stand by their quality and
aren’t afraid to offer a test-drive.
These Tips Will
Help You Get the Word Out About Your Product
Whether you’re a
new business owner or are launching a new product you want people to
know about, marketing is key to reaching a wider audience.
These unique tips
will help you get the word out about your product and find your ideal
customers.
Need more
marketing and business growth tips? Check out some of the other
articles on our website where we share the latest industry news and
updates.
Comments
comments
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#1
Hi Group,
«Get the word out» is the same thing as «spread the word» or not?
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#3
Antonio said:
Hi Group,
«Get the word out» is the same thing as «spread the word» or not?
I assent. As far as I know to get the word out means to let something become known to the general public.
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#4
They both can be used in a public or private sense.
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#5
Thanks VenusEnvy, when I saw the movie Daredavil in the final scene were Daredavil fights KingPin. Daredavil says in one of the final scenes «Don’t you know, the word is out on the KingPin».
Here in this context what does it mean or what they’re trying to say? I’m a little bit confused so far because they dropped the «Get» here in this dialogue. Can someone please help me out.
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#6
Antonio said:
«Don’t you know, the word is out on the KingPin».
Here in this context what does it mean or what they’re trying to say? I’m a little bit confused so far because they dropped the «Get» here in this dialogue. Can someone please help me out.
«Get the word out» is a command.
«The word is out» is a sentence stating a fact.
The two carry the same meaning, they are just different parts of speech.
Is this clear?
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#7
Antonio said:
Thanks VenusEnvy, when I saw the movie Daredavil in the final scene were Daredavil fights KingPin. Daredavil says in one of the final scenes «Don’t you know, the word is out on the KingPin».
Here in this context what does it mean or what they’re trying to say? I’m a little bit confused so far because they dropped the «Get» here in this dialogue. Can someone please help me out.
Don’t you know, the word is out on the KingPin».[/B]
Is it that you do not know yet? The message has been spread all over the KingPin/ the kingpin knows about this issue already/ the kingpin has already received this instruction
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#8
Hi Group,
Just to make sure we’re on the same page «To get the word out» has the same meaning as «Spread the word»?
on the other hand, «The word is out on somebody» means the same thing as to get the word out but in another context?
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#9
Just to make sure we’re on the same page «To get the word out» has the same meaning as «Spread the word»?
on the other hand, «The word is out on somebody» means the same thing as to get the word out but in another context?
To get the word out means to reveal news to the world, to disclose what has been a secret.
The word is out on somebody is what you would say when the news is public knowledge, when the secret has already been revealed.
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#10
«Get the word out» is a command.
«The word is out» is a sentence stating a fact.The two carry the same meaning, they are just different parts of speech.
Is this clear?
«To get the word out» means to use media in order to make word have its effects on people’s mind and behavior.
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#11
«To get the word out» means to use media in order to make word have its effects on people’s mind and behavior.
«Getting the word out» does not necessarily require using the media; one could do it by word of mouth, putting up posters, and other means. Nor does it have anything to do with affecting people’s minds or behavior.
Opinions expressed by Entrepreneur contributors are their own.
For a lot of Americans (and others through out the world), the business landscape is shifting — again. Gone are the days of staying in the house and relying on a combination of delivery services to get what you need. Now we’re on the cusp of a brave new, but not quite «normal,» world.
The question becomes: What can you do as a service practitioner to best get the word out and expand your reach to a wider audience in this new environment? Well, I’m glad you asked.
Social media 3.0
Personally, I don’t think connecting via social and posting content is ever going to go out of style for service practitioners. Between Facebook, LinkedIn and Twitter, you just can’t reasonably expect to expand your reach without being on at least one or two of these platforms. But with that said, in the post-pandemic world, you really have to build a relationship with folks before asking them for anything. Hard stop.
Related: 4 Ways to Build Brand Loyalty as the Economy Opens Back Up
This was always the case to a lesser extent, but over the past 12 months, so many people jumped on social and just starting pitching stuff that, unless you have some type of legitimate relationship/familiarity beforehand, it’s really going to be tough to be successful.
The good news is that you can facilitate that by:
- Posting on a regular basis so people can get familiar with your work.
- Asking them about their business via personal message and who you might be able to potentially introduce them to.
- Sharing some of their content as you see fit, then following up with a personal message to get the conversation started,
- Commenting on some of their content, then following up with a personal message.
These are some of the same things that have always been around, but you have to be super intentional about it, because so many people are barraging your prospects that you really need to stand out from the crowd.
Virtual = the new physical?
I’m talking about speaking opportunities, and this is an area I’m personally investing more into, because now it’s much easier to get yourself a virtual speaking engagement for just about anything. As an example, I’m soon delivering a presentation to a group of folks in Georgia (I live in North Carolina) about the «mindset of success.» I met my original contact through a virtual BNI Meeting in Atlanta, and we scheduled a virtual one-to-one a week later. Five weeks after that, and I’m speaking to his group of about 30 folks.
Now, where that goes exactly is anyone’s guess (although I’ll probably pick up a couple of clients out of it), but the point is that would have never happened before the pandemic hit, simply because I wouldn’t have been in Atlanta for the meeting.
Virtual speaking opportunities are likely here to stay, and as a result, I’d highly recommend reaching out to your network and seeing if they have any folks who they know who are already meeting and wouldn’t mind having a speaker on your topic come in.
Build and leverage a Facebook group
This can be a tricky one, because some folks might say they’ve already gone down this road and it hasn’t worked. Totally get that. But in the meantime, try using your Facebook group as a hub where you point anyone and everyone you can to it as a vehicle for generating interest calls.
For example, you might have a content video that talks about XYZ, and at the end your call to action might be, «And as you guys know, we have our free FB Group called «ABC,’ and it’s all about what you can do to quickly expand your reach, impact more lives and get your message out to a wider audience. Just go to xyz.com for a link and I’ll see you over there.»
See that? Quick, easy and not pushy. But the $65,000 question becomes: Once you get people into your group, how does that translate into paying clients? Easy. You can run a little five-day challenge where you walk people through some «quick hitters» that allow them to get a straightforward win in an area of importance to them.
As an example, I have a challenge that talks about «5 Straight Forward Ways to Get Your Message Out to a Wider Audience» that’s been very successful for me in the past. And before you say that everyone is doing challenges, let me just say this: As long as you get the right people in your group and you provide good content, that solves a problem they’re facing, you’re still in good shape.
You can also run some FB Lives inside your group with a call to action relating to the upcoming challenge or even just inviting them to book a discovery call straight up. The point is, you want to consistently driving people to your group, then provide some value-add content, and if you include a solid call to action at the end (e.g., book a call, join me on a webinar, download this item), you’ll very quickly separate the orange from the peel and have a group of potential clients you can build a relationship with.
Related: Why These 4 Franchises Expect a Post-Pandemic Business Boom
Pandemic or no pandemic, we’re not going back to «business as usual.» However, there is an opportunity to take some of the business lessons learned over the past 12 months and continue to apply them going forward, so that when we really do get back to «normal,» our businesses won’t miss a beat.
#1
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- Location:Boston
Posted 28 March 2008 — 08:09 AM
How should Imminst get the word out? Should be advertise better? How hard would it be to advertise on tv on in the papers? Also, as I’ve mentioned before, why can’t imminst get celebrity endorsments? Someone like Chris Walken would be perfect for imminst’s image. I would welcome further discussion as well as suggestions for how we can better get the word out.
Devon
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#2
dnamechanic
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Posted 28 March 2008 — 04:36 PM
How should Imminst get the word out? Should be advertise better? … I would welcome further discussion as well as suggestions for how we can better get the word out.
Good question, dfowler.
A related issue is ‘Getting the word In’.
ImmInst could look at finding better ways to become more cohesive. For instance a navigator (Live Forever) recently posted a request for ‘Digg’ support in the forums and in at least three different threads. The support request was for an ImmInst front-page initiative (The F@H Prize) that is directly aimed to raising external visibility for the movement. After a second or third plea for help, there were three or four additional Diggs for this news item.
Three or four additional ‘Diggs’ from an organization that has over 6,000 registered users, and a fairly large number of paying members.
This scenario itself represents a important challenge for ImmInst.
Edited by dnamechanic, 28 March 2008 — 05:21 PM.
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#3
bacopa
- Topic Starter
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Posted 29 March 2008 — 12:24 AM
I see Digg support sounds really important for imminst. I still would warrant some suggestions for getting imminst more of a household name.
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#4
dnamechanic
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Posted 29 March 2008 — 02:55 AM
I see Digg support sounds really important for imminst.
Digg support is one way Imminst members could show solidarity. Granted, not everyone thinks every ImmInst project is their favorite. But, all Imminst projects are important to Imminst, and to Imminst’s mission. If one truly supports ‘The Mission’, then it behooves one to support Imminst’s iniatitives whenever and wherever they arise.
For an Army to win a battle, the soldiers must be willing to act coherently and in synchronism.
If your Digg username is one of these: adss43, mindimminst, hcooper, liveforever25, liveforever, then I thank you for your support.
If it is not one of those, then I ask you:
Why do you not support this initiative?
Your answer may be helpful for ImmInst to try to determine what do to improve this situation.
I still would warrant some suggestions for getting imminst more of a household name.
Many initiatives have arisen here at ImmInst, some are very successful. The fact that you and I can discuss this testifies to many successes. Likely, many other very good initiatives have faded because of lack of internal support. One can think, and say, that they support the mission, but eventually real concrete action is required.
I hope we (members) come up with ways to make ImmInst a household name. If we do, then the ideas will certainly have to have strong internal support or the ideas will not see the light-of-day.
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#5
Mind
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Posted 29 March 2008 — 12:18 PM
Imminst has done a few different things in the past and is trying a few things now. Not everything will be a hit, but we have to keep on trying. The best initiatives are the ones the draw free publicity.
The Book: Great success by Imminst standards (thanks Caliban!). Sold over a 1,000 copies and brought in over $5,000 in revenue.
The Film: Great success. (Thanks Bruce!) Viewed by many online and people still talk about it from time to time. New people mention it in the forums. Paid for by dedicated donations.
The Conference: Great success. 150 people attended. Good speakers. Only cost the Institute a little over $1,000. The rest was covered by donations and registration money.
Sponsoring other Conferences: Alcor twice. Also sponsoring the upcoming Aging Symposium in Los Angeles.
Sunday Night Chat: Moderate success. Members seem to like it. Back when it was a text chat and now that it is on Ustream. Not a lot of attendance but the guests have been great and provide a lot of valuable information. The Ustream channel also has the potential for more content and outreach. I run life extension documentaries when there is no live content.
F@H prize. Hoping for big success. This initiative helps basic science and has the potential to raise the awareness of this organization as well as the longevity meme. So far, hard to drum up interest, as dnamechanic explained.
2008 Conference: Should be a big benefit. Trying to hook up with WTA, Foresight, others, to have a joint conference in October.
Social Networking Sites. Moderate success on MySpace. Had a group over 15,000 and some interesting forum discussions. Then one day something happened to the myspace page and it was gone. Myspace tech help refused to help retrieve the lost data, thus it was ended. Razoo: failure. Facebook: Not sure how much this has raised the awareness of Imminst but I know some people are on facebook…it can’t hurt. Gavrilov has been doing a pretty good job keeping people informed of book discussions over at facebook. Thanks Gavrilov! At one time there was an Imminst presence on Flickr, not sure anymore. I just started a twine about life extension, no idea if this will work out.
Other Things:
Some people have been discussing a calendar project.
The idea of sponsoring a booth at an SF Con has been brought up.
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#6
Mind
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Posted 29 March 2008 — 02:48 PM
I should also add that there have been discussions about a re-print of the first book with updated content.
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#7
Mind
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Posted 29 March 2008 — 05:16 PM
Speaking of social networking sites and such things, my wife promotes Imminst through her 2nd Life avatar. There are a lot of different way you can get the word out in similar ways. If you belong to other forums (or del.icio.us) you can have Imminst in your bookmarks, or in your forum signature.
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#8
thughes
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Posted 31 March 2008 — 04:14 PM
If it is not one of those, then I ask you:
Why do you not support this initiative?
Never been on Digg, I lead a sheltered life… I’ll go look at it this week.
I think initiatives may suffer from my favorite issue, information overload. If we want to point everyone in one direction, we need some reliable and uniform way of flagging important initiatives, so that everyone sees it (even those that read boards infrequently or only read particular forums).
Eg. A «current initiatives» link from the front page. Some sucker has to maintain it though. Eg. have a stickied thread in the Member forum with initiatives to add, and then have someone post the relevant ones. Could use a blog format and have the front page link to the blog.
Sorry if this has been suggested before or has already been done and I haven’t noticed…
— Mey
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#9
Brainbox
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Posted 31 March 2008 — 04:43 PM
The idea of sponsoring a booth at an SF Con has been brought up.
SF as in Science Fiction….? 
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#10
Mind
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Posted 31 March 2008 — 04:44 PM
Science Fiction. Correct. Some members have stated that these places are fertile ground for open and inquisitive minds.
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#11
Brainbox
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Posted 31 March 2008 — 05:02 PM
Ah, yes, of coarse. I was thinking more in the line of general image and trying to get exposure towards more serious revenues and the risk that could be introduced towards that by joining the SF scene. But I guess I’m not to familiar with the SF scene in the US so I’d better be cautious with giving opinions on that.
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#12
dnamechanic
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Posted 31 March 2008 — 08:58 PM
Never been on Digg, … I’ll go look at it this week.
Thanks for your ‘Digg’. Your willingness to take action is appreciated.
I think initiatives may suffer from my favorite issue, information overload.
Yes very probable. Sometimes one can be distracted. As far as I can ascertain, all forums have a pretty low signal-to-noise ratio, or the inverse, a high noise-to-signal ratio. This places a burden on the discriminating reader. As a result, items that strongly related to the mission can get buried or missed. Then there is the problem of raising consiousness to an issue.
If we want to point everyone in one direction, we need some reliable and uniform way of flagging important initiatives, so that everyone sees it (even those that read boards infrequently or only read particular forums).
Yes, I agree.
Although, it puzzles me why individuals can seemingly be aware and still not act.
Eg. A «current initiatives» link from the front page. Some sucker has to maintain it though. Eg. have a stickied thread in the Member forum with initiatives to add, and then have someone post the relevant ones. Could use a blog format and have the front page link to the blog.
Good suggestions.
Sorry if this has been suggested before or has already been done and I haven’t noticed…
Maybe so, I am not sure either. It seems like a good idea to me.
These ‘Digg’ requests come up fairly frequently, tho probably not weekly. There are enough issues in the news that ImmInst could probably have at a least weekly ‘Digg’ event. Even if the event originated elswhere, ImmInst could still support the Mission by encouraging ‘the Digging’ of selected topics. Seems like a way to help influence the world, in other words ‘getting the word out’. Perhaps an ongoing Digg event could serve as a frequent reminder for members/users and also encouragement in the art of ‘Digging’.
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#13
thughes
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Posted 31 March 2008 — 09:26 PM
Come to think of it the front page initiative thing probably wont work due to all those bookmarks and subscribed topics. A banner on the forums with a link to the initiatives post maybe… cant miss that. Could have both linking to the same blog.
Although, it puzzles me why individuals can seemingly be aware and still not act.
Inertia. I mean take me, it was the whole hmm not done Digg before, I’ll look that up and see what its about next week thing… This can be combated by information, enthusiasm, and peer pressure (you supplied the peer pressure here ). The more people that do something the more worthwhile it looks as a place to spend your time. In fact, the more worthwhile it actually is.
If Digg is very popular I like the idea of a Digg event, at least monthly. Needs to be really good info though that may get people inspired. Very cool antiaging research, very well written philosophical posts on the positive aspects.
— Mey
Edited by meyusa, 31 March 2008 — 09:27 PM.
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#14
thughes
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Posted 31 March 2008 — 10:22 PM
And the ED wins by sending everyone mail Hard to miss that.
— Mey
Edited by meyusa, 31 March 2008 — 10:23 PM.
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