There is one word or phrase in each group that does not belong circle

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                         Контрольная работa

8 класс (II
четверть)

В- I

Task 1   Choose the correct variant:

1  A holiday is an important (1)______
in your life.

a. event                b.
chance                 c. celebration

2. When you buy a Trafalgar holiday you buy a cheap (2)
______  holiday with nothing left behind.

a. combined            b.
inclusive           c. package

3. If you are planning to come to Russia
as a (3)______ you will have a lot of interesting places to choose from.

a. tourist                  
b. guide               c. passenger

4. You have to make a hotel accommodation (4)______ in
advance.

a. reservation           b.
resort                 c. tourist

5. Most people can (5)_______to pay for a hotel.

a. enjoy                   
b. afford                 c. provide

Task
2    There
is one word and phrase in each group that does not belong. Choose this word or   phrase.

1  .bag   suitcase   ticket  
luggage

2  journey    tour   cruise  
holiday

3. passport   visa  
declaration   accommodation

4. excursion     guided
tour     travel agency        trip

5. sights      coach
tours           tourist attractions         places of interest

Task
3   Choose
and fill in the gaps in the following sentences with an appropriate tag.

1.    
In Britain people don’t
congratulate each other on national holidays, _______?

2.    
Foreigners make friends slowly,
_________?

3.    
Religious holidays can become
national ones in some countries,_______?

4.    
It is not polite to stare at
another person, ________?

5.    
National holidays and celebrations
must unite people,______?

mustn’t
they ?  can’t they ?  don’t they?   isn’t it ?   do they ?   will they?  aren’t
there

Task
4    Make
up questions to ask your friends about their holiday habits.

1.    
go abroad / on holidays/ you

2.    
afford / travelling
abroad/ your parents

3.    
favourite / holiday
destination / your/ what is

4.    
what  holiday
accommodation / prefer / you

5.    
going on excursions / like
/ organized group /you /or

Keys: B-I

Task 1

Choose the correct variant:

1  (1) . event               

2. (2)   package

3. (3).  tourist                  

4. (4).  reservation          

5. (5).  afford                

Task
2

There is one word and
phrase in each group that does not belong. Choose this word or phrase.

1.  ticket 

2  holiday

3. accommodation

4. travel agency       

5. coach tours          

Task
3

Fill in the gaps in the
following sentences with an appropriate tag.

1.    
do they ?

2.    
don’t they?

3.    
can’t they ?

4.    
isn’t it ?

5.    
mustn’t they ?

Task
4

Make up questions to
ask your friends about their holiday habits.

     1. Do you go abroad  on
holidays?

1.    
Do  your parents afford 
travelling abroad ?

2.    
What is your favourite holiday
destination  ?

3.    
What holiday accommodation
do you prefer ?

4.    
Do you like to go on
excursions or organized group ?

                                                   
Контрольная работa

8 класс (II
четверть)

В- II

Task 1   Choose the correct variant:

1A lot of boys and girls choose
Disneyland in America as their favourite travel (1)_________ .

a. agency                 b.
chance                 c. destination

2. 10% of teenagers prefer to go on (2)________with
organized groups.

a. destination            b.
travellers          c. excursions

3. The beautiful landscape and rich history can keep a
(3)________happy for months.

a. tourist                  
b. guide               c. passenger

4. The coach (4)_________around the city took over four
hours.

a. reservation           b.
resort                 c. tour

5. Our travel agency (5)________ holidays with a lot of
activities to choose from.

a. enjoys                   
b. affords                 c. provides

Task
2    There
is one word and phrase in each group that does not belong. Choose this word or   phrase.

 1  .  combined      
inclusive       package    provided  

 2  offer     make    
spend     trip  

 3. declaration  
accommodation   resort         holidaymaker

 4. excursion     guided
tour           trip           attraction

 5. sights      coach
tours           tourist attractions         places of interest

Task
3   Choose
and fill in the gaps in the following sentences with an appropriate tag.

1       
Easter is the most important
Christian holiday in Russia, _______?

     2   A foreigner will
always find an interesting occasion to celebrate in Russia, _________?

3. 
Russian Winter Festivals attract many tourists to Russia,_______?

4       
The Russians are considered to
have a strong sense of humour, ________?

5       
National holidays and celebrations
must unite people,______?

mustn’t
they ?  won’t he ?  don’t they?   isn’t it ?   do they ?   will they?  aren’t
they?

Task
4    Make
up questions to ask your friends about their holiday habits.

1.
favourite / way of travelling / your / what is

2       
always  / travel agency /
your parents / visit

3       
favourite / holiday
destination / your/ what is

4       
buy /package holiday  / or
travel on your own/ you / usually

5       
go on excursions alone /
or like organized group /you

Keys: B-II

Task 1   Choose the correct variant:

1 (1) destination

2. (2) excursions

3. (3) tourist                

 4. (4) tour

5. (5.)  provides

Task
2    There
is one word and phrase in each group that does not belong. Choose this word or   phrase.

 1  .  provided  

 2     trip  

 3.    holidaymaker

 4.    attraction

 5.    coach tours          

Task
3   Choose
and fill in the gaps in the following sentences with an appropriate tag.

1  
isn’t it ?

     2   won’t he ?

3. 
don’t they?  

4       
aren’t they?

5  
mustn’t they ? 

Task
4    Make
up questions to ask your friends about their holiday habits.

1.
What is your  favourite  way of travelling?

2       
Do your parents  always visit
travel agency?

3       
What is your favourite holiday
destination ?

4       
Do you  usually buy package
holiday   or travel on your own?

5       
Do you go on excursions  alone or
like organized group ?

There is one word or phrase in each group that does not belong. Circle this word or phrase.

1) bag suitcase ticket luggage

2) journey tour cruise holiday

3) passport visa declaration accommodation

4) excursion guided tour travel agency trip

5) sights coach tours tourist attractions places of interest

Keys: №2 — 1) ticket; 2) holiday: 3) accommodation; 4) travel agency; 5) coach tours
4.Grammar (Activity Book, “English-8”, Consolidation Lesson-3)

1. Choose the correct alternative to fill in each gap in the sentences. Circle your choice.
0) I think we should /

must go to Spain instead of Australia. It will be cheaper.

1) Last year I

should / was able to visit England twice.

2) Do you know if we

must / couldn’t have visas to go to the Caribbean?

3) We

needn’t / couldn’t book the tickets. We will go on a package holiday.

4) The statistics shows that last year more tourists

could / will be able to afford to go abroad for their holidays.

5) Passengers

must not / needn’t carry more than one piece of hand luggage onto the plane.

6) You

shouldn’t / couldn’t ask foreigners personal questions, because it is not polite.

7) I think you really

will be able to / ought to apologize.

Keys: 1) was able to; 2) must; 3) needn’t; 4) could; 5) must not; 6) shouldn’t; 7) ought to
5. Writing. (Activity Book, “English-8”, Consolidation Lesson-3)

Imagine Tanya is writing a postcard to her American pen first day in Britain.

What would she write in her postcard? (60-80 words)

Tanya’s friend’s name: David Preddy

Tanya’s friend’s address: Country USA

Zip (Postcode) 90024

State CA

City Los Angeles

Street Willard Av.

Apt. No 405
6. CULTURAL AWARENESS( Activity Book, “English-8”, Test Yourself-3)

Choose the correct explanation. Put a circle round the letter of the best answer. (multiple choice)

1. Gatwick is the name of …

a the airport in London.

b the biggest travel agency in London.

с the famous travel bookshop in London.
2. Which of the following is the name of the biggest airport in London?

a British Airways.

b Heathrow.

c Mediterranean.
3. A tour, in which «all is included», is called a …

a coach tour.

b guided tour.

c package tour.
4. At a «Request Stop» a bus will only stop …

a if it has a «bus stopping» sign/

b if you put out your arm.

с at certain hours.
5. When you buy a «single» ticket, it means …

a you are travelling alone.

b you should come back the same day.

с you get a one-way journey.
6. «Travel Card» is …

a a special ticket for travel in London on trains, buses, and the Underground.

b an atlas or street map of London.

с the name of the game which is played when travelling.

Keys: 1) a; 2) b; 3) c; 4) b; 5) c; 6) a;

Контрольная работа 8 класс

2 четверть

Уровень B

1. LISTENING COMPREHENSION (Е.Ю. Смирнова, А.В. Смирнов «Тематическое и поурочное планирование по английскому языку к учебнику “English-7” В.П. Кузовлева и др., М. «Экзамен». 2004.)

Level В

PACKING by Jerome K. Jerome

Holiday time was near now, and we, that is, Harris and George and I met to discuss our plans. Harris said that the first thing was to discuss what to take with us. He also said that we couldn’t take the whole world in a boat. They could take what they really needed.

«It is very important,» Harris said, «to have everything we need for a long swim every morning before breakfast.» He also said that a long swim always gave him fine appetite. «If you’re going to eat more than you usually do,» George said, «I think we’ll let you go swimming not more than once in three or four days. If you go swimming every day, we’ll never have enough food for you. We won’t be able to carry so much in the boat. «

So we discussed the food question. «Begin with breakfast,» George said. «For breakfast we must have a tea-pot,» Harris said, «ham, eggs, bread and butter and jam. It’s easy to prepare breakfast with such things. And for lunch — cold meat, bread and butter and jam — but no cheese. “We agreed. Cheese in a boat in summer, little by little becomes the master of all the food. You may think you’re eating sausage or meat and potatoes or cake, but it all seems to be cheese.”

Test A

Choose the right variant:

Variant A

1. … gathered to discuss holiday plans.

a) two b) three c) some

2. They decided to go ….

a) cycling b) boating c) fishing

3. Harris wanted to take … food.

a) much b) little c) no

4. … was not good for travelling.

a) ham b) cheese c) tear»

5. Jerome’s friends … with him.

a) agreed b) disagreed c) were angry
Variant В

1. George, Harris and Jerome decided to discuss ….

a) future holidays b) the weather c) the newspaper article

2. It happened in ….

a) summer b) spring c) winter

3. Harris liked … very much.

a) boating b) swimming c) playing football
4. He wanted to … after swimming.

a) eat b) drink c) sleep

5. They decided … cheese.

a) not to take b) to take c) to buy
Test В

Answer the questions:

Variant A

1. Why is the story called «Packing»?

2. What did the friends discuss?

3. Why did Harris want to take much food?

4. What food was dangerous to take?

5. How did the author prove it?
Variant В

1. What is the text about?

2. Where did the friends want to go?

3. What could give Harris a good appetite?

4. Why was cheese the «master» of all food in summer?

5. Whose idea was to take few clothes?

Keys:

Test A

variant A 1b; 2b; 3a; 4b; 5a;

variant B 1a; 2a; 3b; 4a; 5a;

2. READING COMPREHENSION

«The Channel Tunnel» (Student’s Book: ex. II, p. 77, М, Просвещение, 2006)

THE CHANNEL TUNNEL

1Throughout history, people have dreamt about a link between England and France. Even Napoleon had a plan to dig a tunnel and conquer England. One of the first people who tried to dig a tunnel under the Channel was a French mining engineer called Albert Mathieu. His tunnel failed.

2 In 1881, Colonel Beamont and Captain English from Britain also tried to dig a tunnel. Their tunnel went six kilometres out into the Channel. Queen Victoria stopped them and said it was dangerous to have a link with France. It was a very good tunnel, though, and it still exists today.

3 The new tunnel (ready in 1993) is, in fact, three tunnels — two for trains and a ‘service tunnel’ for ventilation and for men who maintain the tunnels. The tunnels are fifty kilometres long, forty metres under water. Forty kilometres of tunnel are under the sea itself. They are the longest undersea tunnels in the world. Trains travel through the tunnels at 160 km/h. People in cars drive their cars onto special ‘shuttle’ trains and the trains take them through the tunnel. Each train takes 1,500 people and there are trains every ten minutes.

4 A special radio station called Channel Channel has started, because it is impossible to receive normal radio signals when you are under the sea. The station broadcasts news to keep people up-to-date with the ‘world outside’ while they are in the tunnel.

Level В

Test A

Choose the right answer:

Variant A

1. What have people dreamt about?

a) tunnel b) transport c) home

2. Who wanted to build a tunnel?

a) Napoleon b) Nelson c) Newton

3. When did they do it?

a) 1881 b) 1811 c) 1818

4. How long are the new tunnels?

a) 50 km b) 15 km c) 150 km

5. What keeps people to up-to-date news in the tunnel?

a) radio b) TV c) press
Variant В

1. What countries have people dreamt to build a tunnel

between?

a) England — France b) the UK — the USA c ) France — the USA

2. How long was the old tunnel?

a) 6 km b) 60 km c) 160 km

3. What Queen stopped the English engineers?

a) Victoria b) Victory c) Victor

4. How many tunnels are there now?

a) 3 b) 2 c) 4

5. What speed do trains travel through the tunnel at?

a) 160 km/ h b) 120 km/h с) 150 km/h
Test В

In what connection were these facts used in the text? Make statements:

Variant A

1. Albert Mathieu.

2. In 1881.

3. Queen Victoria.

4. 1993.

5. 50 km.
Variant В

1. Napoleon.

2. Colonel Beaumont and Captain English.

3. 6 km.

4. 160 km/h.

5. 1,500 people.

Keys:
Test A

Variant A

1. a; 2. a; 3. a; 4. a; 5. a

Variant В

1. a; 2. a; 3. a; 4. a; 5. a
Test В

Variant A

1. Albert Mathiew was a French mining engineer.
2. Colonel Beaumont and Captain English also tried to dig a tunnel.
3. Queen Victoria stopped them.
4. In 1993 the new tunnel was built.
5. The tunnels are 50 km long.

Variant В

1. Napoleon had a plan to dig a tunnel and conquer England.
2. Colonel Beaumont and Captain English were one of the first who tried to dig a tunnel.
3. Their tunnel went 6 km out into the Channel.
4. Trans travel through the tunnels at 160 kmph.
5. Each train takes 1,500 people.

3. Vocabulary. (Activity Book, “English-8”, Consolidation Lesson-3)

Fill in the gaps in the following extract with an appropriate word from the box.

accommodation afford choose destinations enjoy expensive holidaymaker holidays provide resort seaside tourist trip

Russia can be one of the most beautiful and exciting of travel (0) destinations. If you are planning to come to Russia as a (1)_________________ , you will have a lot of interesting places to (2)_______from.

We can’t (3)________ good weather for your (4)__________ — Russian summer is changeable. If you (5)________ sitting in the hot sun all day, you should choose a resort for your(6)_____ somewhere in the south of Russia. You have to make a hotel (7)_____ reservation in advance. Hotels are not very (8)_______ in Russia. Most people can (9)_____ to pay for a hotel. You could also stay in one of the many small (10) _____ — inns. If you do not like to stay in a crowded (11)______ you can go to the lakes in the northeast of Russia. The beautiful landscape and rich history can keep a (12)____ happy for months.

Keys:

1. tourist/holiday maker;

2. choose;

3. provide;

4. trip/holidays;

5. enjoy;

6. holidays/trip;

7. accommodation;

8. expensive;

9. afford;

10. seaside;

11. resort;

12. holidaymaker/ tourist

1 Could …

2 I’m afraid …

3 Would you mind …

4 I’m sorry, I didn’t …

5 I’m sorry but …

6 May …

7 Could you …

8 Would it be possible

A … catch how to fill in this form.

В … saying it a bit more slowly, please?

С … explain that again, please?

D … to repeat what time we are leaving tomorrow?

E … you give me information about package tours to London, please?

F … I ask you something
Keys:

1. E; 2. -; 3. B; 4. A; 5. -; 6.F; 7.C; 8. D;

III четверть. 8 класс.
Цель работы: Контроль основных навыков и умений, над которыми велась работа в данных циклах уроков класса в разных видах речевой деятельности

Контрольная работа имеет критерии оценивания результатов и ключ.

За каждый правильный ответ учащийся получает 1 балл. Максимальное количество баллов – 52.

Успешность выполнения работы определяется исходя из следующего соответствия:

1. firm 2. salary 3. finance 4. ship 5. plant

company manager product assemble facility

society engineer planning customer patent

subsidiary employee marketing purchase factory

VII. Match the following
definitions to the groups of three words that you

identified above.

1. manufacturing sites
   ______________

2. stages in the manufacturing
   process_______________

3. people who work in a company
   ________________

4. types of business
   organization ________________

5. different departments in a
   company ______________

VIII. Match each of the
words that you circled in exercise VI with the following definitions.

1. ________ payment for work,
   usually monthly

2. ________ an item that has
   been made

3. ________ an organization or
   club with members who share similar interests

4. ________ a document that
   gives the exclusive right to make or sell a new product

5. ________ a person who buys
   goods or services

UNIT 5. MARKETING

GIVING A PRESENTATION

READING

I.
Before reading the text find the meaning of the words below in the
dictionary. Learn them by heart.

to perform a service a seller and a buyer to understand each other’s needs, capacities, and psychology the exchange of items or services to influence mass production in exchange for a customer marketing research a competitive advantage a price for a product a discount monetary sales promotion to retail consumer products transaction

совершать услугу продавец и покупатель понимать нужды, способности и психологию друг друга обмен товаров и услуг влиять массовое производство в обмен на покупатель, клиент исследование рынка конкурентное преимущество цена продукта скидка денежный продвижение товара продавать в розницу товары широкого потребления сделка

Marketing

Marketing
is the term given to all the different activities intended to make
and attract a profitable demand for a product. The
practice of marketing is almost as old as humanity itself. A market
was originally simply a gathering place where people with a supply of
items or capacity to perform a service could meet with those who
might desire the items or services. Such meetings embodied many
aspects of today’s marketing methods, although sometimes in an
informal way. Sellers and buyers sought to understand each other’s
needs, capacities, and psychology, all with the goal of getting the
exchange of items or services to take place.

The rise of
agriculture
undoubtedly influenced markets as the earliest means of ‘mass
production’ of an item, namely foodstuffs. As agriculture allowed one
to grow more food than could be eaten by the grower alone, there was
likely motivation to seek out others who could use the excess food,
before it spoiled, in exchange for other items.

Two major factors of marketing
are the recruitment of new customers and the expansion of
relationships with existing customers.

Marketing
methods are informed by many of the social
sciences,
particularly psychology,
sociology,
and economics.
Anthropology
is also a small, but growing, influence. Market research underpins
these activities. Through advertising,
it is also related to many of the creative
arts.

For a
marketing
plan
to be successful, the mix of the four
«Ps»
must reflect the wants and desires of the consumers
in the target
market.
Marketers depend on marketing
research,
both formal and informal, to determine what consumers want and what
they are willing to pay for it. Marketers hope that this process will
give them a competitive
advantage.

The four Ps are:

• Product:
  Identifying consumer needs and wants in order to develop the
  product. The Product
  management
  and Product
  marketing
  aspects of marketing deal with the specifications of the actual good
  or service, and how it relates to the end-user’s
  needs and wants.

• Pricing:
  This refers to the process of setting a price
  for a product, including discounts. The price need not be monetary —
  it can simply be what is exchanged for the product or service, e.g.
  time, or attention.

• Promotion:
  This includes advertising,
  sales
  promotion,
  publicity,
  and personal
  selling,
  and refers to the various methods of promoting the product, brand,
  or company.

• Placement
  or distribution
  refers to how the product gets to the customer; for example, point
  of sale placement or retailing.
  This fourth P has also sometimes been called Place,
  referring to the channel by which a product or service is sold,
  which geographic region or industry, to which segment (young adults,
  families, business people), etc.

These four
elements are often referred to as the marketing
mix.
A marketer can use these variables to make a marketing
plan.
The four Ps model is most useful when marketing low-value consumer
products. Industrial products, services,
high-value consumer products require adjustments to this model.
Services
marketing
must account for the unique nature of services. Industrial marketing
must account for the long term contractual agreements that are
typical in supply
chain
transactions.

A relatively
new form of marketing uses the Internet
and is called internet
marketing
or more generally e-marketing.
It typically tries to perfect the segmentation
strategy
used in traditional marketing. It targets its audience more
precisely, and is sometimes called personalized
marketing
or one-to-one
marketing.

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