The word revenue means

From Wikipedia, the free encyclopedia

In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business.[1]
Commercial revenue may also be referred to as sales or as turnover. Some companies receive revenue from interest, royalties, or other fees.[2] «Revenue» may refer to income in general, or it may refer to the amount, in a monetary unit, earned during a period of time, as in «Last year, Company X had revenue of $42 million». Profits or net income generally imply total revenue minus total expenses in a given period. In accounting, revenue is a subsection of the Equity section of the balance statement, since it increases equity. It is often referred to as the «top line» due to its position at the very top of the income statement. This is to be contrasted with the «bottom line» which denotes net income (gross revenues minus total expenses).[3]

In general usage, revenue is the total amount of income by the sale of goods or services related to the company’s operations. Sales revenue is income received from selling goods or services over a period of time. Tax revenue is income that a government receives from taxpayers. Fundraising revenue is income received by a charity from donors etc. to further its social purposes.

In more formal usage, revenue is a calculation or estimation of periodic income based on a particular standard accounting practice or the rules established by a government or government agency. Two common accounting methods, cash basis accounting and accrual basis accounting, do not use the same process for measuring revenue. Corporations that offer shares for sale to the public are usually required by law to report revenue based on generally accepted accounting principles or on International Financial Reporting Standards.

In a double-entry bookkeeping system, revenue accounts are general ledger accounts that are summarized periodically under the heading «Revenue» or «Revenues» on an income statement. Revenue account-names describe the type of revenue, such as «repair service revenue», «rent revenue earned» or «sales».[4]

Non-profit organizations[edit]

For non-profit organizations, revenue may be referred to as gross receipts, support, contributions, etc.[5] This operating revenue can include donations from individuals and corporations, support from government agencies, income from activities related to the organization’s mission, income from fundraising activities, and membership dues. Revenue (income and gains) from investments may be categorized as «operating» or «non-operating»—but for many non-profits must (simultaneously) be categorized by fund (along with other accounts).

Association dues revenue[edit]

For non-profits with substantial revenue from the dues of their voluntary members: non-dues revenue is revenue generated through means besides association membership fees. This revenue can be found through means of sponsorships, donations or outsourcing the association’s digital media outlets.

Business revenue[edit]

Business revenue is money income from activities that are ordinary for a particular corporation, company, partnership, or sole-proprietorship. For some businesses, such as manufacturing or grocery, most revenue is from the sale of goods. Service businesses such as law firms and barber shops receive most of their revenue from rendering services. Lending businesses such as car rentals and banks receive most of their revenue from fees and interest generated by lending assets to other organizations or individuals.

Revenues from a business’s primary activities are reported as sales, sales revenue or net sales.[2] This includes product returns and discounts for early payment of invoices. Most businesses also have revenue that is incidental to the business’s primary activities, such as interest earned on deposits in a demand account. This is included in revenue but not included in net sales.[6] Sales revenue does not include sales tax collected by the business.

Other revenue (a.k.a. non-operating revenue) is revenue from peripheral (non-core) operations. For example, a company that manufactures and sells automobiles would record the revenue from the sale of an automobile as «regular» revenue. If that same company also rented a portion of one of its buildings, it would record that revenue as “other revenue” and disclose it separately on its income statement to show that it is from something other than its core operations. The combination of all the revenue-generating systems of a business is called its revenue model.[7]

Accounting terms[edit]

Net sales = gross sales – (customer discounts, returns, and allowances)
Gross profit = net sales – cost of goods sold
Operating profit = gross profit – total operating expenses
Net profit = operating profit – taxes – interest
Net profit = net sales – cost of goods sold – operating expense – taxes – interest
EBIT = net profit + taxes + interest
EBITDA = net profit + taxes + interest + depreciation + amortization

Accounting[edit]

While the current IFRS conceptual framework[8] no longer draws a distinction between revenue and gains, it continues to be drawn at the standard and reporting levels. For example, IFRS 9.5.7.1 states: «A gain or loss on a financial asset or financial liability that is measured at fair value shall be recognised in profit or loss …» while the IASB defined IFRS XBRL taxonomy[9] includes OtherGainsLosses, GainsLossesOnNetMonetaryPosition and similar items.

Financial statement analysis[edit]

Revenue is a crucial part of financial statement analysis. The company’s performance is measured to the extent to which its asset inflows (revenues) compare with its asset outflows (expenses). Net income is the result of this equation, but revenue typically enjoys equal attention during a standard earnings call. If a company displays solid “top-line growth”, analysts could view the period’s performance as positive even if earnings growth, or “bottom-line growth” is stagnant. Conversely, high net income growth would be tainted if a company failed to produce significant revenue growth. Consistent revenue growth, if accompanied by net income growth, contributes to the value of an enterprise and therefore the share price.

Revenue is used as an indication of earnings quality. There are several financial ratios attached to it:

  • The most important being gross margin and profit margin; also, companies use revenue to determine bad debt expense using the income statement method.
  • Price / Sales is sometimes used as a substitute for a price to earnings ratio when earnings are negative and the P/E is meaningless. Though a company may have negative earnings, it almost always has positive revenue.
  • Gross margin is a calculation of revenue less the cost of goods sold, and is used to determine how well sales cover direct variable costs relating to the production of goods.
  • Net income/sales, or profit margin, is calculated by investors to determine how efficiently a company turns revenues into profits.

Government revenue[edit]

Government revenue includes all amounts of money (i.e., taxes and fees) received from sources outside the government entity. Large governments usually have an agency or department responsible for collecting government revenue from companies and individuals.[10]

Government revenue may also include reserve bank currency which is printed. This is recorded as an advance to the retail bank together with a corresponding currency in circulation expense entry, that is, the income derived from the Official Cash rate payable by the retail banks for instruments such as 90-day bills. There is a question as to whether using generic business-based accounting standards can give a fair and accurate picture of government accounts, in that with a monetary policy statement to the reserve bank directing a positive inflation rate, the expense provision for the return of currency to the reserve bank is largely symbolic, such that to totally cancel the currency in circulation provision, all currency would have to be returned to the reserve bank and canceled.

See also[edit]

  • List of companies by revenue
  • Legal tender#Demonetization
  • Proceeds of crime

References[edit]

  1. ^ Wolk, Harry I.; Dodd, James L.; Rozycki, John J. (2008). Wolk, Harry I. (ed.). Accounting Theory: Conceptual Issues in a Political and Economic Environment, Volume 2. Sage library in accounting and finance (7 ed.). Los Angeles: Sage. p. 383. ISBN 9781412953450. Archived from the original on 10 February 2023. Retrieved 16 November 2020.
  2. ^ a b Joseph V. Carcello (2008). Financial & Managerial Accounting. McGraw-Hill Irwin. p. 199. ISBN 978-0-07-299650-0. This definition is based on IAS 18.
  3. ^ Williams, p.51[incomplete short citation]
  4. ^ Williams, p. 196.[incomplete short citation]
  5. ^ 2006 Instructions for Form 990 and Form 990-EZ Archived 2009-08-25 at the Wayback Machine, U.S. Department of the Treasury, p. 22
  6. ^ Williams, p. 647[incomplete short citation]
  7. ^ «Revenue models». Dr. K.M.Popp. Archived from the original on 2014-06-19. Retrieved 2014-07-20.
  8. ^ «IASB». Archived from the original on 2022-03-11. Retrieved 2022-03-11.
  9. ^ «IASB». Archived from the original on 2022-03-08. Retrieved 2022-03-11.
  10. ^ HM Revenue & Customs (United Kingdom) Archived 2009-06-29 at the Wayback Machine Office of the Revenue Commissioners (Ireland) Archived 2017-06-03 at the Wayback Machine Internal Revenue Service bureau, Department of the Treasury (United States) Archived 2012-06-20 at the Wayback Machine Missouri Department of Revenue Archived 2007-11-20 at the Wayback Machine Louisiana Department of Revenue Archived 2017-06-05 at the Wayback Machine

External links[edit]

  • The dictionary definition of revenue at Wiktionary

What Is Revenue?

Revenue is the money generated from normal business operations, calculated as the average sales price times the number of units sold. It is the top line (or gross income) figure from which costs are subtracted to determine net income. Revenue is also known as sales on the income statement.

Key Takeaways

  • Revenue, often referred to as sales or the top line, is the money received from normal business operations.
  • Operating income is revenue (from the sale of goods or services) less operating expenses.
  • Non-operating income is infrequent or nonrecurring income derived from secondary sources (e.g., lawsuit proceeds).
  • Non-business entities such as governments, nonprofits, or individuals also report revenue, though calculations and sources for each differ.
  • Revenue is only sale proceeds, while income or profit incorporate the expenses to generate revenue and report the net (not gross) earnings.

What is Revenue?

Understanding Revenue

Revenue is money brought into a company by its business activities. There are different ways to calculate revenue, depending on the accounting method employed. Accrual accounting will include sales made on credit as revenue for goods or services delivered to the customer. Under certain rules, revenue is recognized even if payment has not yet been received.

It is necessary to check the cash flow statement to assess how efficiently a company collects money owed. Cash accounting, on the other hand, will only count sales as revenue when payment is received. Cash paid to a company is known as a «receipt.» It is possible to have receipts without revenue. For example, if the customer paid in advance for a service not yet rendered or undelivered goods, this activity leads to a receipt but not revenue.

Revenue is known as the top line because it appears first on a company’s income statement. Net income, also known as the bottom line, is revenues minus expenses. There is a profit when revenues exceed expenses.

To increase profit, and hence earnings per share (EPS) for its shareholders, a company increases revenues and/or reduces expenses. Investors often consider a company’s revenue and net income separately to determine the health of a business. Net income can grow while revenues remain stagnant because of cost-cutting.

Such a situation does not bode well for a company’s long-term growth. When public companies report their quarterly earnings, two figures that receive a lot of attention are revenues and EPS. A company beating or missing analysts’ revenue and earnings per share expectations can often move a stock’s price.

Types of Revenue

A company’s revenue may be subdivided according to the divisions that generate it. For example, Toyota Motor Corporation may classify revenue across each type of vehicle. Alternatively, it can choose to group revenue by car type (i.e. compact vs. truck).

A company may also distinguish revenue between tangible and intangible product lines. For example, Apple products include iPad, Apple Watch, and Apple TV. Alternatively, Apple may be interested in separately analyzing its Apple Music, Apple TV+, or iCloud services.

Revenue can be divided into operating revenue—sales from a company’s core business—and non-operating revenue which is derived from secondary sources. As these non-operating revenue sources are often unpredictable or nonrecurring, they can be referred to as one-time events or gains. For example, proceeds from the sale of an asset, a windfall from investments, or money awarded through litigation are non-operating revenue.

Formula and Calculation of Revenue

The formula and calculation of revenue will vary across companies, industries, and sectors. A service company will have a different formula than a retailer, while a company that does not accept returns may have different calculations than companies with return periods. Broadly speaking, the formula to calculate net revenue is:

Net Revenue = (Quantity Sold * Unit Price) — Discounts — Allowances — Returns

The main component of revenue is the quantity sold multiplied by the price. For a service company, this is the number of service hours multiplied by the billable service rate. For a retailer, this is the number of goods sold multiplied by the sales price.

The obvious constraint with this formula is a company that has a diversified product line. For example, Apple can sell a MacBook, iPhone, and iPad, each for a different price. Therefore, the net revenue formula should be calculated for each product or service, then added together to get a company’s total revenue.

There are several components that reduce revenue reported on a company’s financial statements in accordance to accounting guidelines. Discounts on the price offered, allowances awarded to customers, or product returns are subtracted from the total amount collected. Note that some components (i.e. discounts) should only be subtracted if the unit price used in the earlier part of the formula is at market (not discount) price.

One entity’s revenue is often another entity’s expense. For example, your personal household expense of $1,000 to buy the latest smartphone is $1,000 revenue for the phone company.

Example of Revenue

Microsoft boasts a diversified product line that contributes many types of revenue. The company defines its business in several different channels including:

  • Productivity and Business Processes: Office products (commercial and consumer), LinkedIn, Dynamics products
  • Intelligent Cloud: Server products and cloud services
  • More Personal Computing: WIndows OEM, Windows Commercial, Xbox, Surface.

As shown below, Microsoft reported $49.36 billion during Q3 2022. High-level reporting requirements have Microsoft’s income statement being shown between product revenue and service/other revenue.

Microsoft, Q3 2022 Income Statement.

In supplementary reports, Microsoft further clarifies revenue sources. For example, the breakdown of the $49.36 billion of revenue earned during Q3 2022 was split fairly evenly between the three product lines:

Microsoft, Segment Revenue Q3 2022.

Revenue vs. Income/Profit

Many entities may report both revenue and income/profit. These two terms are used to report different accumulations of numbers.

Revenue is often the gross proceeds collected by an entity. It is the measurement of only income component of an entity’s operations. For a business, revenue is all of the money it has earned.

Income/profit usually incorporates other facets of a business. For example, net income or incorporate expenses such as cost of goods sold, operating expenses, taxes, and interest expenses. While revenue is a gross amount focused just on the collection of proceeds, income or profit incorporate other aspects of a business that reports the net proceeds.

Special Considerations

Recognizing Revenue: ASC 606

In 2016, the Financial Accounting Standards Board released Revenue from Contracts with Customers (Topic 606). The accounting standards update outlined new guidance on how companies must report revenue. The guidance requires an entity recognize revenue in accordance with five steps:

  1. Identify the contract with the customer.
  2. Identify the performance obligation in the contract.
  3. Determine the contract price.
  4. Allocate the transaction price to the performance obligation(s) in the contract.
  5. Recognize revenue when the entity satisfies a performance obligation.

Government Revenue

In the case of government, revenue is the money received from taxation, fees, fines, inter-governmental grants or transfers, securities sales, mineral or resource rights, as well as any sales made. Governments collect revenue from citizens within its district and collections from other government entities.

Nonprofit Revenue

For nonprofits, revenues are its gross receipts. Its components include donations from individuals, foundations, and companies, grants from government entities, investments, and/or membership fees. Nonprofit revenue may be earned via fundraising events or unsolicited donations.

Real Estate Revenue

In terms of real estate investments, revenue refers to the income generated by a property, such as rent or parking fees or rent. When the operating expenses incurred in running the property are subtracted from property income, the resulting value is net operating income (NOI). Vacant real estate technically does not earn any operating revenue, though the owner of the property may be required to report fair market value adjustments that result in gains when externally reporting their finances.

What Does Revenue in Business Mean?

Revenue is the money earned by a company obtained primarily from the sale of its products or services to customers. There are specific accounting rules that dictate when, how, and why a company recognizes revenue. For instance, a company may receive cash from a client. However, a company may not be able to recognize revenue until they’ve performed their part of the contractual obligation.

Are Revenue and Cash Flow the Same Thing?

No. Revenue is the money a company earns from the sale of its products and services. Cash flow is the net amount of cash being transferred into and out of a company. Revenue provides a measure of the effectiveness of a company’s sales and marketing, whereas cash flow is more of a liquidity indicator.  Both revenue and cash flow should be analyzed together for a comprehensive review of a company’s financial health.

What Is the Difference Between Revenue and Income?

Revenue and income are sometimes used interchangeably. However, these two terms do usually mean different things. Revenue is often used to measure the total amount of sales a company from its goods and services. Income is often used to incorporate expenses and report the net proceeds a company has earned.

How Does One Generate and Calculate Revenue?

For many companies, revenues are generated from the sales of products or services. For this reason, revenue is sometimes known as gross sales. Revenue can also be earned via other sources. Inventors or entertainers may receive revenue from licensing, patents, or royalties. Real estate investors might earn revenue from rental income.

Revenue for federal and local governments would likely be in the form of tax receipts from property or income taxes. Governments might also earn revenue from the sale of an asset or interest income from a bond. Charities and non-profit organizations usually receive income from donations and grants. Universities could earn revenue from charging tuition but also from investment gains on their endowment fund.

What Is Accrued and Deferred Revenue?

Accrued revenue is the revenue earned by a company for the delivery of goods or services that have yet to be paid by the customer. In accrual accounting, revenue is reported at the time a sales transaction takes place and may not necessarily represent cash in hand.

Deferred, or unearned revenue can be thought of as the opposite of accrued revenue, in that unearned revenue accounts for money prepaid by a customer for goods or services that have yet to be delivered. If a company has received prepayment for its goods, it would recognize the revenue as unearned, but would not recognize the revenue on its income statement until the period for which the goods or services were delivered.

Whether you own an e-commerce or simply have experience working in the corporate world, you’ve likely come across the word “revenue” — but what exactly does it mean? And why is it so important? We’ll tell you. 

Read on to discover everything you need to know about revenue, including the word’s definition, examples, and more. 

What Is the Definition of Revenue?

If you were to browse one of the many trusted English Dictionaries like Cambridge Dictionary or the many others, you would see revenue defined as the total income produced from a specific source. 

Revenue can also be defined as government income produced due to taxation; however, this definition of the word was not recorded until the 1680s and would not be popularized until 1971 — but more on that later.

Gross sales is another term you may see in place of revenue and is often referred to as the “top line” because it sits on the very top of the income statement — on its “top line.”

Revenue can be defined as the income the government receives from taxes and money earned by any certain business. 

What Are Some Examples of Revenue?

Since we have a few slightly varying meanings behind the word revenue, you would think it is safe to assume there are a few different types of revenue — and you would indeed be correct. 

Read on to discover a few examples of revenue in varying industries:

  • Government revenue — Revenue is the money any government may receive from securities sales, fees, fines, inter-governmental grants, resource and mineral rights sales, and income received through taxation. Government revenue encompasses all money received from any source outside of the original government entity.
  • Non-profit revenue — Gross receipts, components include; donations from foundations, individuals, or companies; investments; fundraising activities; grants from government entities; and membership fees.

Adversely, when it comes to revenue from real estate investments, revenue here refers to the income generated by any given property. This revenue could be through things like parking fees, but more commonly, it refers to the rent obtained from a property.

Note to the Reader: An acronym that you may see when used in regards to real estate revenue is (NOI) or net operating income. The NOI is obtained when the operating expenses that are incurred while running a property are subtracted from the property income.

Associated Words That You Should Know

As you continue on your journey to better understand the word revenue, you’ll likely come across many terms that may cause some confusion if you aren’t exactly sure what they mean. 

So to prevent this from happening, we’ve put together a list of words and their definitions that are commonly associated with the term revenue. 

By learning these associated terms, you will improve your understanding of the word revenue, and you’ll also enhance your overall vocabulary!

  • Cash flow — In reference to the net amount of cash being transferred in as well as out of any single business
  • Operating profit — Excluding deductions of tax and interests, “operating profit” is the total earnings from a company’s core business operations.
  • Retained earnings — Defined as the profit a company obtains after accounting for dividends or net earnings, frequently referred to as an earning surplus.
  • COGS — Acronym for cost of good sold

What Is the Origin of Revenue?

Revenue as we use it today (defined as income from possessions or property) was first documented in the 15th century. Revenue is a derivative of the Old French revenue — which itself was defined as “to come back or to return. “

The noun is also a past participle of revenir which dates back to the 10th century and comes from the Latin revenire.

What Are the Synonyms and Antonyms of Revenue?

To help you further your knowledge of the word revenue, we have put together a list of synonyms and antonyms for the word revenue provided by the WordHippo and Power Thesaurus.

Synonyms of revenue:

  • Income
  • Earnings
  • Source of income
  • Receipts
  • Amount of money
  • Dividend
  • Sale of goods
  • Money on hand
  • Accounts receivable
  • Fundraising 
  • Advance
  • Gross income
  • Total income
  • Net sales
  • Compensation
  • Accrual
  • Gross pay
  • Taxation
  • Bottom line
  • Cash flow
  • Net sale
  • Returns
  • Profits

Antonyms of revenue:

  • Expense
  • Debt
  • Disbursement
  • Costs
  • Outlay
  • Misfortune
  • Insufficiency
  • Undersupply
  • Arrears 
  • Expenditure
  • Minus sum of money
  • Dues
  • Lack of profit

Examples of Revenue Used in a Sentence

Now that you understand what revenue means, it’s time to practice using our word of the day in a sentence. Quiz yourself to see how many sentences you can come up with using the term revenue. Need some help? Not to worry — check out our usage examples listed below:

I am trying to read the balance sheet, but the advertising revenue has not been input, nor have a few other types of revenue.

If you’re looking for the company’s revenue from last year, you’ll need to ask the CPA for the corresponding financial statements.

Sir, clearly, I’m aware of where net income appears on our company’s income statement. What I am trying to locate is the non-operating revenue.”

Summary

Simply put, revenue is money earned. Whether that is about a business earning money through the sales of goods or a government receiving income due to taxes, both are defined as revenue. 

Sources:

  1. Revenue: definition | The Cambridge English Dictionary
  2. What is another word for revenue? | Word Hippo 
  3. Revenue definitions – Meaning of Revenue | Power Thesaurus

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Kevin Miller is a growth marketer with an extensive background in Search Engine Optimization, paid acquisition and email marketing. He is also an online editor and writer based out of Los Angeles, CA. He studied at Georgetown University, worked at Google and became infatuated with English Grammar and for years has been diving into the language, demystifying the do’s and don’ts for all who share the same passion! He can be found online here.

Revenue Meaning

Revenue refers to a firm’s total earnings from primary business operations such as sale of goods or services rendered. It is shown as a top-line item in the income statement and is often referred to as gross sales.

It is an unfiltered amount of money—the gross amount earned by an organization or a government without accountingAccounting is the process of processing and recording financial information on behalf of a business, and it serves as the foundation for all subsequent financial statements.read more for deductions. In other words, it is the inward flow of cash generated from business activities. Moreover, it reflects the financial standing of a business—gross salesGross Sales, also called Top-Line Sales of a Company, refers to the total sales amount earned over a given period, excluding returns, allowances, rebates, & any other discount. read more represent a positive cash flow.

Table of contents
  • Revenue Meaning
    • Revenue Explained 
    • Sources
      • #1 – For a Business Entity
      • #2 – For the Government
    • Types of Revenue
    • Formula
    • Calculation of Revenue
    • Examples
      • Example #1
      • Example #2
      • Example #3
    • Frequently Asked Questions (FAQs)
    • Recommended Articles
  • Revenue or gross sale of a firm refers to the cash inflow derived from its primary business operation—the sale of products or services rendered. The formula is as follows.
    Revenue formula = Average Unit Price × Number of Units Sold/ Number of Customers Served 
  • In addition, companies earn money from various secondary sources—non-operating income. This includes rents, interests, dividends, commissions, and royalty.
  • For the government, revenue refers to income tax, penalties, fines, grants, and sale of bonds.

Revenue

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Revenue Explained 

Revenue is the gross amount of money that a company earns. It is the company’s income before deducting any cost or expenseAn expense is a cost incurred in completing any transaction by an organization, leading to either revenue generation creation of the asset, change in liability, or raising capital.read more. Net incomeNet income for individuals and businesses refers to the amount of money left after subtracting direct and indirect expenses, taxes, and other deductions from their gross income. The income statement typically mentions it as the last line item, reflecting the profits made by an entity.read more, on the other hand, is the final amount of money that a company earns.

Revenue is also referred to as gross sales. Gross sales indicate the efficiency of an entity. Therefore, an increase in a firm’s gross sales over a period results in higher profits—more earnings per shareEarnings Per Share (EPS) is a key financial metric that investors use to assess a company’s performance and profitability before investing. It is calculated by dividing total earnings or total net income by the total number of outstanding shares. The higher the earnings per share (EPS), the more profitable the company is.read more (EPS). In addition, a strong revenue model makes it easier for a company to build a positive reputation in front of the stakeholders.

Sources

The sources of revenue vary from industry to industry. Unlike governments, businesses generate income from completely different sources. Let us see how.

#1 – For a Business Entity

Businesses generate income in the following two ways:

  • Primary Source: The major income of a company is acquired from selling the products or services to the customer—core business operationBusiness operations refer to all those activities that the employees undertake within an organizational setup daily to produce goods and services for accomplishing the company’s goals like profit generation.read more.
  • Secondary Source: Firms undertake many alternative activities—renting, leaseLeasing is an arrangement in which the asset’s right is transferred to another person without transferring the ownership. In simple terms, it means giving the asset on hire or rent. The person who gives the asset is “Lessor,” the person who takes the asset on rent is “Lessee.”read more, royalty fees, interests, dividendsDividends refer to the portion of business earnings paid to the shareholders as gratitude for investing in the company’s equity.read more, commissions, and sale of assets.

#2 – For the Government

The government acquires funds through the following sources:

  • Taxes: The government collects multiple direct and indirect taxesIndirect tax, also known as consumption tax, is the type of tax the person does not directly bear. In contrast, the incidence of such taxes is passed on to the end consumer of goods or services by adding such taxes to the value of those goods or services, like Excise duty, Service tax, VAT, etc.read more at the local, state, and central levels—income tax, excise duty, etc.
  • Income from Public Sector Units: Services like bus, train, electricity, water supply, and the postal service generate income.
  • Fees: Governments charge various registration and licensing fees.
  • Donation and Grants: The government receives donations for social causes, relief funds, and various other grants.
  • Printing Paper Money: When the central bank prints new notes, it adds to the government’s surplus.
  • Fines and Penalties: The police and traffic departments charge various penalties and fines from offenders.
  • Sale of Securities and Bonds: Governments raise capital by offering bondsBonds refer to the debt instruments issued by governments or corporations to acquire investors’ funds for a certain period.read more and securities to the public.

Types of Revenue

It is subdivided into two types.

Revenue Types

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  1. Operating Revenue: It is the income generated from core business activities—the sale of goods or services rendered.
  2. Non-Operating Revenue: It is the income generated from secondary sources—unrelated to the primary business activity. Rents, interests, dividends, and royalty come under non-operating incomeNon-Operating Income, also called Peripheral Income, is the capital amount that a business earns from non-core revenue-generating activities. The examples include profits/losses from a capital asset sale or Foreign Exchange Transactions, Dividend Income, Lawsuits losses, & Asset Impairment losses, etc. read more.

In addition, based on the payment of a transaction, total earnings are categorized as follows:

  1. Accrued Revenue: When one party fulfills their part of the transaction—handing over the goods or providing services to the customer, but the other is yet to make the payment, it is termed as accrued incomeAccrued Income is that part of the income which is earned but hasn’t been received yet. This income is shown in the balance sheet as accounts receivables.read more.
  2. Deferred Revenue: Here, the customer pays the firm beforehand. Thus, the company is yet to deliver the goods or services (in exchange for the advance paymentAdvance payment is made by a buyer to the seller before the actual scheduled time of receiving the goods and services. It protects the seller from the risk of non-payment. Additionally, it helps sellers financially in the production of the goods or rendering of services.read more).

Formula

The formula for the revenue of a company offering goods is as follows:

Revenue = Average Unit Price x Number of Units Sold

The formula for companies providing service is:

Revenue = Average Unit Price x Number of Customers Served

Calculation of Revenue

As we go through the above formulas, we can observe that in the case of a company engaged in rendering services, the number of units sold is substituted with the number of customers served.

The fundamental steps for calculating revenue are as follows:

  1. First, the company needs to calculate the number of units sold or the number of customers served during a certain period.
  2. Then, calculate the average unit priceUnit Price is a measurement used for indicating the price of particular goods or services to be exchanged with customers or consumers for money. It includes fixed costs, variable costs, overheads, direct labour, and a profit margin for the organization.read more.
  3. Finally, find the product of the average unit price and the number of units sold/number of customers served.
  4. If there are different segments/divisions of the company, then individual earnings from each segment are added together to derive gross sales.

Examples

Let us look at some examples to better understand the practical applications of revenue.

Example #1

Let us assume that A ltd. sells printers in three different types. For the year 2021, its sales were as follows:

  • 100,000 type 1 printers were sold for an average price of $1,000 each,
  • 80,000 type 2 printers were sold at an average price of $1,800 each and
  • 50,000 type 3 printers were sold at the average price of $3,000 each.

Calculate the 2021 revenue for the company.

Solution:

Type Average Unit Price ($) Number of Units Sold Revenue = Average Unit Price  Number of Units Sold
1 1000 100000 100000000
2 1800 80000 144000000
3 3000 50000 150000000
    394000000

The gross sale of A Ltd. is $394000000.

Example #2

B Communications Ltd. provides telephone network service to its clients. In 2021, it served 300000 consumers and charged $5 for each of them. Determine the total earnings of the company.

Solution:

Revenue = Average Unit Price × Number of Customers Served

               = $5 X 300000

               = $1500000

Total earnings of B Communications Ltd. are $1500000.

Example #3

In 2021, Acer Inc. reported $718.06 million in revenue; it is the total income from different segments—PCs, gaming lines, monitors, desktops, and Chromebooks.

Frequently Asked Questions (FAQs)

What is Revenue?

Revenue is the culmination of a firm’s earnings from its core business activities—product sales and services rendered. The other sources of income are non-operating transactions—receipt of interest, rent, commission, and royalty fees.

Is revenue the same as sales?

Although revenue is often written as sales on the income statement, in general, both these terms have little difference. The former is a broader term that includes all the business income generated from various sources. Sales, however, are the proceeds that an organization specifically reaps from its core business activities—offering products or services to customers for money.

What is the relationship between cost and revenue?

The terms cost and gross sale are closely related since business entities determine their profit by deducting the cost of goods sold from revenue.

Recommended Articles

This article has been a guide to Revenue and its Meaning. Here we discuss the formula to calculate revenue along with examples, sources, and types. You can learn more about accounting from the following articles –

  • Revenue Run Rate
  • Delveraging
  • Meaning of Revenue Streams
  • Cost of Revenue

Revenue is the total amount of money received by an organisation in return of the goods sold or services provided during a given time period.

Table of Content

  • 1 What is Revenue?
  • 2 Types of Revenue
    • 2.1 Total Revenue
      • 2.1.1 Total Revenue Example
    • 2.2 Average Revenue
      • 2.2.1 Average Revenue Example
    • 2.3 Marginal Revenue
      • 2.3.1 Marginal Revenue Example
  • 3 Business Economics Tutorial

In other words, revenue of a firm refers to the amount received by the firm from the sale of a given quantity of a commodity in the market.

For example, if a firm obtains 2, 50,000 from the sale of 10 computers, the received amount of 2, 50,000 is its revenue earned during the time period.

Also Read: Production in Economics


Types of Revenue

What is Revenue Types? There are mainly three types of revenue:

  1. Total Revenue
  2. Average Revenue
  3. Marginal Revenue
Types of Revenue
Types of Revenue

Total Revenue

Total Revenue (TR) of a firm refers to total receipts from the sale of a given quantity of a commodity. In other words, total revenue is the total income of a firm. Total revenue is calculated by multiplying the quantity of the commodity sold with the price of the commodity.

Formula: Total Revenue = Quantity × Price

Total Revenue Example

For example, if a firm sells 10 fans at a price of ₹ 2,000 per fan, then the total revenue would be calculated as follows: 10 fans × ₹ 2,000 = ₹ 20, 000

Average Revenue

Average Revenue (AR) of a firm refers to the revenue earned per unit of output sold. It is calculated by dividing the total revenue of the firm by the total number of units sold.

Formula: Average Revenue = Total revenue / Total number of unit sold

Average Revenue Example

For example, if total revenue from the sale of 10 fans at the rate of 2000 per fan is ₹ 20, 000, then:

Average Revenue = 20000 / 10 = ₹ 2,000

Here, it is important to note that AR and price of a commodity are equal in value. This can be explained as follows

TR = Quantity × Price……………………..(1)
AR = TR / Q ………………………………………….(2)

Substituting the value of TR from equation (1) in equation (2),
AR = Quantity Price / Quantity
Therefore, AR = Price

Marginal Revenue

Marginal Revenue (MR) of a firm refers to the revenue earned by selling an additional unit of the commodity. In other words, the change in total revenue resulting from the sale of an additional unit is called marginal revenue.

MRn = TRn – TRn-1

Where MRn = marginal revenue of nth unit (additional unit), TRn = total revenue from n units, TRn-1 = Total revenue from (n – 1) units and n = number of units sold.

Marginal Revenue Example

if the total revenue realised from the sale of 10 fans is 2,000 and that from sale of 11 fans is ₹ 2,500, then MR of the 11th fan will be calculated as follows:

MR11 = TR11 – TR10
MR11 = ₹ 2,500 – ₹ 2,000 = ₹ 500

Also Read: Types of Cost

Reference

  1. D N Dwivedi, Managerial Economics, 8th ed, Vikas Publishing House
  2. Petersen, Lewis & Jain, Managerial Economics, 4e, Pearson Education India
  3. Brigham, & Pappas, (1972). Managerial economics, 13ed. Hinsdale, Ill.: Dryden Press.
  4. Dean, J. (1951). Managerial economics (1st ed.). New York: Prentice-Hall.

Business Economics Tutorial

(Click on Topic to Read)

  1. What is Economics?
  2. Scope of Economics
  3. Nature of Economics
  4. What is Business Economics?
  5. Micro vs Macro Economics
  6. Laws of Economics
  7. Economic Statics and Dynamics
  8. Gross National Product (GNP)
  9. What is Business Cycle?
  10. What is Inflation?
  11. What is Demand?
  12. Types of Demand
  1. Determinants of Demand 
  2. Law of Demand
  3. What is Demand Schedule?
  4. What is Demand Curve?
  5. What is Demand Function?
  6. Demand Curve Shifts
  7. What is Supply?
  8. Determinants of Supply
  9. Law of Supply
  10. What is Supply Schedule?
  11. What is Supply Curve?
  12. Supply Curve Shifts
  13. What is Market Equilibrium?

Consumer Demand Analysis | Elasticity of Demand & Supply

Cost & Production Analysis | Cost and Revenue Analysis

Market Structure | Market Failure


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