The best brands of the word

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Brands as Acts of Leadership

For the first time ever in 2022, the average brand value of a Best Global Brand has reached over US$3 trillion. The overall value of the Top 100 brands has reached US$3,088,930m, a 16% rise from 2021 (US$2,667,524m). This year sees the fastest rate of brand value growth ever recorded, demonstrating the growing contribution a company’s brand has in driving its economic success. While financial markets have shown significant swings over the last few years, the value of the world’s strongest brands have steadily increased driving customer choice, loyalty and margins.

In the top ten brands we see exponential growth and the emergence of a ‘super league’. Built on a foundation of exceptional experiences and strong integrity, these companies can move in multiple directions, growing their share of customers’ lives, along with their brand value and market cap.

Its increasingly difficult to fit the Top Ten into categories (what do Apple and Google do?), but things become much clearer when taking the perspective of customer jobs to be done (what aspects of consumers lives they address). Apple helps us Connect, Do, Belong, Play, Pay and – more recently – Thrive. Rumour has it that soon it may help us Move, too. Google helps us get many jobs done, like Learn, Connect, Move – and even Dwell. Nike – not a FAANG – helps us Thrive and Express ourselves. We can think along the same lines for the likes of Microsoft or Disney.

Ultimately, these organisations are building businesses around their brand (in contrast to the traditional approach of building brand around a product) – and it’s setting them apart from the rest of the pack.

Interbrand’s leaders were at the “biggest tech event in the world” to present our 2022 Best Global Brands report and spark conversations about the importance of sports brands, ethical leadership and more.

Web Summit 2022: Launching Interbrand’s Best Global Brands 2022

Web Summit 2022: Meet the 2022 Best Global Brands

Web Summit 2022: Ethical brand leadership for a better world

Web Summit 2022: Welcome to the future of sports and entertainment

Web Summit 2022: Creating a sports super brand

Best Global Brands 2022

Brands as Acts of Leadership

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Best Global Brands 2022

Top 20

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Best Global Brands 2022

Expert Views

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Best Brands

More Best Brands

From hundreds of millions of active fashion brands worldwide, these are the world’s TOP Fashion Brands in 2023 – Top 100

The Top 100 Fashion Brands was curated and compiled in collaboration with Statista, Mintel, and CB Insights.

The top 100 fashion labels in the world include the most popular, trendiest, fashionable, and best-selling fashion names right now.

100 Best Fashion Brands of 2023

The top was created according to the brand’s last year’s market valuation.

	Brand	2022 Value
1	Nike	$33.1 B
2	Gucci	$18.1 B
3	Louis Vuitton	$15.1 B
4	Adidas	$14.3 B
5	Lululemon	$14.1 B
6	Zara	$13.5 B
7	Chanel	$13.2 B
8	UNIQLO	$13.1 B
9	H&M	$12.4 B
10	Cartier	$12.4 B
11	Hermès	$11.6 B
12	Zalando	$11.3 B
13	Tiffany & Co.	$10.5 B
14	Moncler	$9.3 B
15	Rolex	$9.3 B
16	Prada	$9.1 B
17	Patek Philippe	$8.8 B
18	Burberry	$7.4 B
19	Chow Tai Fook	$7.4 B
20	Swarovski	$7.2 B
21	New Balance	$6.8 B
22	Tom Ford	$6.2 B
23	The North Face	$6.1 B
24	Polo Ralph Lauren	$5.8 B
25	Levi’s	$5.8 B
26	Michael Kors	$5.5 B
27	ASOS	$5.3 B
28	Victoria’s Secret	$5.3 B
29	Under Armour	$5.1 B
30	Skechers	$4.7 B
31	Next	$4.6 B
32	Coach	$4.2 B
33	Nordstrom	$4.0 B
34	Chopard	$3.8 B
35	Macy’s	$3.8 B
36	Dolce & Gabbana	$3.5 B
37	Omega	$3.4 B
38	Christian Louboutin	$3.3 B
39	C&A	$3.1 B
40	Foot Locker Inc.	$3.0 B
41	Dior	$3.0 B
42	Ray-Ban	$2.9 B
43	Puma	$2.7 B
44	Asics	$2.7 B
45	Vera Wang	$2.6 B
46	American Eagle Outfitters	$2.4 B
47	Armani	$2.4 B
48	Steve Madden	$2.2 B
49	Brunello Cucinelli	$2.1 B
50	Fendi	$2.0 B
51	Salvatore Ferragamo	$2.0 B
52	Nine West	$1.9 B
53	Urban Outfitters	$1.9 B
54	Hugo Boss	$1.9 B
55	Old Navy	$1.8 B
56	TJ Maxx	$1.8 B
57	Primark	$1.8 B
58	Max Mara	$1.7 B
59	Audemars Piguet	$1.7 B
60	IWC Schaffhausen	$1.6 B
61	Diesel	$1.6 B
62	Manolo Blahnik	$1.5 B
63	Calvin Klein	$1.5 B
64	GAP	$1.5 B
65	Forever 21	$1.5 B
66	Net-a-Porter	$1.4 B
67	Longchamp	$1.4 B
68	TOD’s	$1.3 B
69	Furla	$1.3 B
70	Longines	$1.3 B
71	Sisley	$1.2 B
72	Stuart Weitzman	$1.2 B
73	Lao Feng Xiang	$1.2 B
74	Tommy Hilfiger	$1.2 B
75	Tory Burch	$1.1 B
76	Tissot	$1.1 B
77	Lacoste	$1.1 B
78	Oakley	$1.0 B
79	Jimmy Choo	$1.0 B
80	Valentino	$998 M
81	Patagonia	$985 M
82	New Look	$970 M
83	Tag Heuer	$934 M
84	Cole Haan	$885 M
85	Topshop	$865 M
86	Aldo	$850 M
87	G-star	$842 M
88	Elie Tahari	$830 M
89	Jaeger-Le Coultre	$792 M
90	Fossil	$770 M
91	Elie Saab	$756 M
92	Vacheron Constantin	$722 M
93	Bogner	$705 M
94	ESCADA	$690 M
95	Off White	$658 M
96	Banana Republic	$632 M
97	Breguet	$620 M
98	Swatch	$605 M
99	Ted Baker	$598 M
100	Desigual	$506 M

Top 30 MOST POPULAR Fashion Brands Of 2023

Aside from the Top 100 most VALUABLE fashion brands worldwide, there’s also the Top 30 most POPULAR fashion brands of 2023.

The top 30 most POPULAR fashion brands of 2023 blend the top 100 most valuable fashion brands with Lyst’s fashion brands’ popularity index.

Lyst’s Index measures fashion brands’ popularity via social media conversations, customer reviews, and influencer feedback.

See the end of the article for more details on how the Lyst Index algorithm works.

These are the TOP 30 most POPULAR Fashion brands in descending order in 2023.

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30/30
ARMANI

Italy

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Giorgio Armani S.p.A., more commonly known as Armani, is an Italian luxury fashion house founded by Giorgio Armani.

The Italian fashion house designs haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors.

The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior, and Armani Exchange.

Rank at 30 in the top fashion brands list of 2023, Armani is one of the best designer brands right now thanks to:

• The brand has conveyed timeless sophistication and prestige in the fashion industry via the Armani name.
• In 2022, the company’s estimated annual revenue (sales) was around $2.99 billion.
• Armani Beauty collection is leading the luxury beauty brands in Asia and the Middle East – in terms of sales and customer demand.

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29/30
HERMES

France

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Hermès International S.A., or simply Hermès, is a French luxury goods manufacturer established in 1837.

The French fashion house specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches, and ready-to-wear.

Since the 1950s, the brand’s logo has been a Duc carriage with a horse.

The brand’s Birkin bag is topping the list of designer bags as the most iconic product from the French Maison.

First released in 1984, the Birkin bag has been made in different kinds of leather and released in a rainbow of colors throughout the years.

In 2015, Hermès partnered with Apple Inc. to produce the Apple Watch Hermès.

The luxury smartwatch combined Apple’s technology with Hermès’s specially crafted single tour, double tour, and cuff watch bands.

Hermes reaches the top 30 BEST fashion brands thanks to Nadège Vanhee-Cybulski, the brand’s current creative director.

Available in most high-end women’s clothing stores and a leader of global luxury brands, Hermes’ success in 2023 is thanks to:

• Birkin bag – a cultural icon thanks to the many prominent women who have carried it, the number of times it’s been featured in mainstream media, and its price tag.
• In 2018, a matte white Niloticus Crocodile Himalaya Birkin became the most expensive handbag ever sold – auctioned for nearly $250.000 at Christie’s.
• Hermes is the home of the world’s most recognizable bags for women, such as the Birkin, Kelly, and Constance bags.

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28/30
ROLEX

Switzerland

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Rolex SA is a Swiss luxury watch manufacturer based in Geneva, Switzerland, making the top 30 thanks to the many fashion collaborations over the last five years.

Founded initially as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England, in 1905, Rolex is not a fashion house (not yet).

As of June 2019, three Rolex watches were among the world’s top ten most expensive pieces sold at auctions.

In particular, Paul Newman’s Rolex Daytona currently holds the title of the second most expensive wristwatch and the third most expensive watch ever sold at auction, fetching 17.75 million US dollars in New York on October 26, 2017.

Rolex is one of the world’s most loved high-end brands in the world thanks to:

• Rolex is the largest manufacturer of Swiss-made certified chronometers.
• More than half the annual production of watches certified by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes in 2005.
• Rolex still holds the record for the most certified chronometer movements in the category of wristwatches.

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27/30
CARTIER

France

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Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewelry and watches.

The company was founded by Louis-François Cartier in Paris in 1847 and remained under family control until 1964.

The company maintains its headquarters in Paris, although it is a wholly-owned subsidiary of the Swiss Richemont Group.

You might not be Princess Grace, who received numerous jewelry gifts from Cartier, including her engagement ring, set with a 12-carat (2.4 g) emerald-cut diamond, or Kate Middleton, the Duchess of Cambridge, who keeps showing off her Cartier Ballon Bleu watch.

Yet, a watch or jewelry from Cartier is a statement of luxury and power instantly recognized worldwide.

Cartier is one of the most expensive luxury brands in the world thanks to the following:

• Cartier operates over 200 stores in 127 countries, with three Temples (Historical Maison) in London, New York, and Paris.
• Cartier is regarded as one of the most prestigious jewelry manufacturers globally and has a long history of selling to royalty.
• King Edward VII of Great Britain referred to Cartier as “the jeweler of kings and the king of jewelers.”

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26/30
THOM BROWNE

United Kingdom

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Considered a visionary in suiting and tailoring, Thom Browne has grown from a small “by appointment” store to a globally admired lifestyle label.

Questioning standards and proportions, Thom Browne’s clothing put a fresh spin on heritage-inspired style, skinny silhouettes, and playful androgyny.

Thom Browne’s ranking in the top 30 most popular clothing brands of 2023 is based on the following:

• Launched sports-inspired collections for Nordstrom’s New Concepts pop-up program.
• Co-branded Galaxy Z flip phone with Samsung.
• Exquisite women’s and men’s collections for Fall/Winter ’21.

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25/30
VETEMENTS

Switzerland

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Vetements was founded by two Georgian fashion designers and brothers, Demna Gvasalia and Guram.

The designer label is one of the most talked-about labels in fashion now in 2023.

The brand name means “garments” in the French language.

Based in Zurich, Switzerland, Vetements creates menswear and womenswear inspired by “regular people wearing ordinary fashion.”

Vetements’ inclusion in the top 30 most popular fashion labels in 2023 (position 25) is based on the following:

• Sent celebrity lookalikes down the runway for Fall/Winter ’20, causing a storm of interactions on social media.
• A powerful collaboration of special edition bottles with Evian.
• Launched the popular Spike Runner 200 sneakers in collaboration with Reebok.

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24/30
RAF SIMONS

Belgium

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Raf Simons launched his menswear label in 1995.

Since then, the Belgian fashion designer has taken the fashion world by storm.

Ex-creative director of Jil Sander, Christian Dior, and Calvin Klein, as of April 2020 – together with Miuccia Prada – Simons is the co-creative director of Prada.

Raf Simon’s inclusion in the top 30 fashion labels in the world rank is based on the following:

• Launched a successful line of sportswear-influenced footwear.
• Collaborated with Dr. Martens on a new boot, celebrating the company’s 60th anniversary.
• Released another collaboration collection with Fred Perry.

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23/30
FEAR OF GOD

USA

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Fear of God is an independent American luxury fashion label founded in 2013 in Los Angeles by Jerry Lorenzo.

Crafting timeless, wearable garments, the brand’s distinct interpretation of the American expression has become an emblem of contemporary culture.

Fear of God’s inclusion in the top 30 fashion labels in the world rank is based on the following:

• Secured a basketball apparel partnership in collab with Adidas.
• Supported Kamala Harris’ Black Futures Lab via dedicated apparel pieces.
• Completed a 7-day digital experience with SSENSE.

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22/30
DOLCE & GABBANA

Italy

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Dolce & Gabbana is an Italian luxury fashion house founded in 1985 by designers Domenico Dolce and Stefano Gabbana.

The duo initially launched a design consultancy that eventually became “Dolce and Gabbana,” following the brand’s runway debut in 1985 at Milan Fashion Week.

The brand became famous after Madonna selected D&G to craft her costume for the “Girlie” world tour and some jewel-encrusted corsets for the Cannes Film Festival.

Although the designers’ relationship ended in 2005, as The New Yorker puts it, “Gabbana is the eyes for Dolce’s hands,” they still collaborate.

D&G’s inclusion in the top 30 BEST fashion labels at position 22 is based on the following:

• Celebrity endorsements and Jennifer Lopez’s presence at the Alta Sartoria show in Venice.
• Held a massive S/S ’22 show celebrating the brand’s success over the past decade.
• Organizes fashion workshops for students in collab with Istituto Marangoni.

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21/30
STONE ISLAND

Italy

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Launched in 1982 as a ‘design lab’ by Massimo Osti, Stone Island is an Italian label with solid roots in industrial design.

Stone Island is a leading streetwear brand recognized for its stripped-back aesthetics and iconic compass logo patch.

Stone Island’s inclusion in the top 30 BEST fashion brands in 2023 is based on the following:

• Moncler acquired 30% of the firm.
• Announced a multi-year partnership with New Balance.
• Partnered with Turin’s C2C festival on the Stone Island Sound project.

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20/30
RICK OWENS

USA

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Rick Owens is a super clothing American label founded in 1994 by a designer named Rick Owens.

Often riffing on and reinterpreting, Rick Owens is the ultimate way for fashionistas seeking to experience unique aesthetic concepts.

Rick Owens’ presence in the top 30 MOST POPULAR fashion brands in 2023 is attributed to the following achievements:

• Launched a top-of-the-range upcycled collection with Swampgod.
• Revealed a collaboration with Birkenstock.
• Dropped three new styles in collab with Dr. Martens.

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19/30
JACQUEMUS

France

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Jacquemus was launched by Simon Porte Jacquemus when the designer was only 19 years old.

Credited with bringing ‘freshness’ to the French fashion scene, Simon’s collections are deconstructed, surrealist, and often ‘NSFW.’

Also, with the boom of stores like Anthropologie and brands like Free People, Jacquemus’ Spring/Summer 2022 collections draw inspiration from the classic bohemian style.

The label was included in the top 30 fashion brands and designers of 2023 thanks to the following:

• Launched Le Ciuciu bag and revealed Kendall Jenner as the face of the F/W ’21 campaign.
• Launched the in-season La Montagne collection and the summer capsule with MyTheresa.
• Held La Montagne runway show in Paris featuring Bella Hadid.

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18/30
BALMAIN

France

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Founded by Pierre Balmain in 1945, Balmain is a French luxury fashion house that operates 16 mono-brand stores in New York City, London, Los Angeles, Las Vegas, Miami, and Milan.

Olivier Rousteing has been the creative director of Balmain since 2011, after attending a prestigious French fashion school and working under Roberto Cavalli.

Rousteing is also credited with adding an Asian influence to Balmain’s clothing, as Asia comprises many of the brand’s buyers.

Balmain is one of the most famous clothing brands in 2023 thanks to the following:

• Balmain capsule makeup collection KYLIE X BALMAIN collaborates with cosmetics entrepreneur Kylie Jenner. The makeup received lots of positive reviews and is advertised as a must-have makeup set, part of a healthy skincare routine.
• Appointing Jenner as the Artistic Director for the brand’s makeup for the Spring-Summer 2020 Runway Collection and collaborating with Maluma on a 2022 capsule collection.
• Launched Balmain Sneaker Hub and a Netflix documentary where Wonder Boy follows the life of the brand’s creative director, Olivier Rousteing.

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17/30
GIVENCHY

France

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Leaders of contemporary fashion trends, the Parisian luxury fashion house of Givenchy was founded in 1952 by Hubert de Givenchy and Jaani Robert Duffy.

Givenchy is worn by the world’s celebs such as Beyoncé, Lady Gaga, Kim Kardashian, Emma Stone, Julia Roberts, Rooney Mara, and Meghan Markle.

The French luxury conglomerate LVMH owns the couture, fragrance, jewelry, and cosmetics empire.

Givenchy’s presence in the top 30 fashion brands of 2023 is thanks to the following:

• Dressed The Weeknd for his Superbowl performance and was worn by Elon Musk on Saturday Night Live.
• Announced eyewear partnership with Thélios and had Kendall Jenner and Bella Hadid featured in S/S ’21 campaign.
• Dressed Beyoncé and Jay Z for their About Love Tiffany & Co campaign.

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16/30
LOEWE

Spain

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Founded in 1846, Loewe is one of the world’s oldest major luxury Houses and an incontestable market leader.

The Spanish luxury fashion house specializes in leather goods, clothing, perfumes, and unique high-end accessories.

Loewe’s inclusion in the top-ranking fashion brands is based on the following:

• Announced Loewe Foundation / Studio Voltaire award for under-represented artists.
• Announced 2021 Loewe Foundation Craft Prize.
• Kicked off the fifth edition of the Loewe Foundation Craft Prize and announced musician Kim Hyun-ah as ambassador.

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15/30
VALENTINO

Italy

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Of all the fashion companies on this top, Valentino is a case apart.

The story of Valentino began in 1959 in the heart of Rome, the Eternal City.

Founded by Valentino Garavani, the House is known for its trademark fabric shade known as “Valentino red.”

Meghan Markle wore a red Valentino dress for an official engagement during Morocco’s February 2019 royal tour.

Valentino designed custom wedding dresses for icons such as Elizabeth Taylor, Jennifer Lopez, Anne Hathaway, and Julia Roberts.

In 2016 under the sole creative direction of Pierpaolo Piccioli, a new chapter began for the brand when a new set of values, contemporary but faithful to the brand’s heritage, were created.

Valentino is one of the best clothing brands right now in 2023, thanks to:

• Presented S/S ’21 haute-couture virtually at Rome’s Galleria Colonna, and Lady Gaga wore one of the brand’s haute couture looks in NYC.
• Launched editorial partnership with comedian Elsa Majimbo and partnered with Startupbootcamp on fashion tech.
• Dressed Zendaya for the Oscars, held an haute couture show in Venice – in partnership with 17 artists – and pledged to go fur-free.
• Created a hoodie in support of UNICEF’s vaccine delivery efforts.

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14/30
ALEXANDER MCQUEEN

United Kingdom

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Founded by Lee Alexander McQueen in 1992, the House joined the Kering Group in 2001.

Sarah Burton was appointed Head of Design for womenswear in 2000 and named Creative Director in 2010, and under her leadership, the House produces critically acclaimed collections.

Nodaway, the House is synonymous with modern British couture, driven by a highly personal vision and respect for experimentation and time-honored craftsmanship.

Integral to the Alexander McQueen culture is the juxtaposition between the feminine and the masculine.

Between fragility and strength, romance and rebellion, man and machine.

An equal love of nature and an understanding of British history are vital inspirations for the House.

Alexander McQueen is in the top 30 BEST fashion brands of 2023, thanks to Burton’s constant exploration of the natural world and celebrations of the values of English rural traditions in fashion.

• Unveiled F/W ’21 collection, Anemones, and announced a resale collaboration with Vestiaire Collective.
• Unveiled men’s S/S ’22 collection inspired by poet William Blake and dressed Viola Davis for the Oscars.
• Launched a new McQueen Roses installation at Bond Street flagship and the House’s fresh graphics, the McQueen Graffiti.

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13/30
OFF-WHITE

Italy

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The winner of top fashion brands in 2021, Off-White remains one of the hottest brands in the world for the third successive quarter.

The designer label builds on younger buyers and celebs who champion the label’s anti-establishment take on luxury, and it is hailed as one of the best streetwear fashion brands of 2023.

With a digital-native approach, Off-White (which surpassed 10M Instagram followers this quarter) and founder Virgil Abloh (7.1M followers) have a substantial social media following.

While very unfortunate, the passing of Virgil Abloh in November last year created an extra layer of mystery and scarcity around the brand.

Off-White makes it the top 30 best designers brands in the world right now, thanks to rare collabs and limited edition collections:

• Launched the ‘I Support Black Women’ campaign with activist Trinice McNally and introduced the ‘Imaginary TV’ video platform.
• Announced seven new sneakers in collab with Nike – e.g., Nike Dunk collaboration.
• LVMH acquired a 60% stake in the brand, and Kid Cudi wore an Off-White dress on Saturday Night Live.

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12/30
BURBERRY

United Kingdom

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Established in 1856 by Thomas Burberry, Burberry is a British luxury fashion house headquartered in London, England.

The total brand value of Burberry was about $6.5 billion in 2021, making Burberry one of the top British fashion brands.

While initially focused on outdoor attire, the label has moved into high-fashion couture and accessories in recent years.

For her, him, the children, and the entire family, Burberry has them all, from trousers and shoes to accessories and sunglasses.

Burberry is also famous for its trench coats, leather goods, footwear, fashion accessories, eyewear, fragrances, and cosmetics.

Burberry is one of the top clothing brands right now thanks to the following:

• Launched a virtual store with Elle Digital Japan and was recognized in the Bloomberg Gender-Equality Index for the first time.
• Burberry was the first luxury brand to pledge to become Climate Positive by 2040.
  Announced partnership with Blankos Block Party game, Olympia bag campaign featured FKA twigs, and Naomi Campbell was featured in TB Summer Monogram campaign.
• Opened a new flagship store at No.1 Sloane Street, London, and reported a 98% retail revenue increase for Q1.

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11/30
FENDI

Italy

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Established by Adele and Edoardo Fendi in Rome in 1925, the House of Fendi has emerged as a fashion house renowned for its elegance, craftsmanship, innovation, and style.

Karl Lagerfeld joined Fendi in 1965, giving the label a real design boost.

The LVMH group acquired Fendi in 2001 and helped finance its global expansion.

Since shifting to LVMH, the Italian luxury fashion house has become synonymous with quality, tradition, experimentation, and creativity.

High celebrity adoption and growing social media interest driving the brand’s popularity.

Fendi is one of the most popular clothing brands right now and has been placed in the top 30 fashion brands thanks to the following:

• Debuted collections designed by Kim Jones and had Demi Moore, Kate Moss, and Naomi Campbell featured in the brand’s S/S ’21 haute-couture show.
• Appointed actress Song Hye-Kyo as an ambassador and debuted the Fendi Summer Vertigo line with artist Sarah Coleman.
• Teamed up with Donatella Versace on a unique collection, announced eyewear partnership with Thélios, and opened pop-up Fendi Caffès in Milan and Miami.

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10/30
VERSACE

Italy

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Versace is an Italian luxury fashion company founded by Gianni Versace in 1978.

The brand’s logo is the head of Medusa, a Greek mythological figure.

Gianni Versace chose Medusa as the logo because she made people fall in love with her, and they had no way back.

The designer hoped his company would have the same effect on those who wore Versace’s clothes and shoes.

Thanks to Donatella Versace’s leadership and iconic supermodels like Kate Moss and Naomi Campbell, the luxury house became one of the most popular labels of 90s fashion.

Launched as a high-end couture house, Versace is shifting to ready-to-wear apparel and mass leather accessories.

As one of the most inclusive clothing brands, Versace reaches the top 30 BEST fashion brands of 2023 thanks to the following:

• Launched Medusa Power Talks on Clubhouse, introduced a new monogram for F/W ’21, and founded the Pride Collection to support the ‘Born This Way Foundation.’
• The brand’s S/S ’21 campaign featured Kendall Jenner, Precious Lee, and Hailey Bieber, and the S/S ’22 show featured Dua Lipa, Gigi Hadid, and Naomi Campbell.
• Unveiled surprise ‘Fendace’ collection with Fendi, dressed Lil Nas X for the Met Gala, and Ariana Grande on The Late Late Show.

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9/30
SAINT LAURENT

France

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More recently known as ‘Saint Laurent,’ Yves Saint Laurent is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé.

Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche,” synonymous with youth and freedom.

Part of the Kering Group and under the creative direction of Anthony Vaccarello, appointed in April 2016, Saint Laurent kept true to its identity of absolute modernity and fashion authority.

YSL is one of the best high-end designer brands in 2023 thanks to the following:

• The brand’s S/S ’21 campaign film was directed by Gaspar Noé and featured Catherine Deneuve and Kate Moss.
• Had Romeo Beckham featured in F/W ’21 campaign, opened flagship stores in Seoul and Frankfurt, and reported 19% revenue growth.
• Held S/S ’22 show in Paris, inspired by Paloma Picasso, showed men’s S/S ’22 collection in Venice and reported a 119% revenue increase for Q2.

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8/30
BOTTEGA VENETA

Italy

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Founded in 1966 in Vicenza, Veneto, Bottega Veneta is an Italian label specializing in luxury goods and high fashion apparel.

The label started to gain popularity when its previous creative director, Tomas Maier, returned the brand to its original identity.

Maier removed visible logos from the brand’s products, highlighted the signature ‘intrecciato’ (intertwined) weave, and put the accent back on artisanal production.

Vogue described Maier’s changes as “stealth wealth.”

However, the brand’s recognition as a top fashion brand is attributed to Daniel Lee, the brand’s new Creative Director.

Bottega Veneta has earned its placement in the top 30 fashion brands of 2023, thanks to the following:

• Debuted quarterly digital journal, Issued by Bottega and featured Missy Elliott in the first edition.
• Reported 20% positive revenue growth in 2020 despite Covid-19 and a 69% revenue increase for Q2.
• S/S ’22 viral celebrity dressing moments, including Hailey Bieber, Kendall Jenner, and rappers Skepta, Slowthai, and Little Simz.

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7/30
MONCLER

Italy

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Founded in 1952 by René Ramillon, Moncler takes its name from the French Alpine town of Monestier-de-Clermont.

With a firm grip on its mountaineering heritage and a perfect fusion of street style and alpine sensibility, Moncler has gained cult status across men’s, women’s, and children’s styles.

Alongside its main lines, the collaborative Genius Project eschews bi-annual runway shows in favor of original capsules with a contemporary touch.

Moncler reaches the top fashion brands of 2023 thanks to:

• Acquired 30% off Stone Island, introduced Born to Protect jackets made from recycled materials and announced a 21% increase in revenue for its e-commerce arm.
• Appointed Gino Fisanotti as the brand’s Chief Brand Officer, launched the latest Craig Green Genius collection based on contrasts, and had Alicia Keys hosting the Mondogenius 2021 show.
• Opened the second Milan flagship store in Galleria Vittorio Emanuele II and reported a 118% revenue increase for Q2.

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BALENCIAGA

Spain

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Balenciaga is a luxury fashion house of Spanish heritage  – founded in 1917 by Spanish designer Cristóbal Balenciaga – and currently based in Paris, France.

Christian Dior referred to Balenciaga as a couturier of uncompromising standards and “The master of us all.”

Thanks to Demna Gvasalia, the brand’s designer, Balenciaga is back to its creative roots.

Gvasalia explored the house archives to reimagine the work of Cristóbal Balenciaga — from a fresh perspective.

Now a global fashion brand, Balenciaga hits the ground running regarding streetwear.

Balenciaga takes the 6th spot in this year’s best 30 fashion brands thanks to:

• Unveiled a new Crocs collaboration, launched a glow-in-the-dark capsule collection and opened a new store in Barcelona.
• Released Pride Collection to support The Trevor Project and launched a dedicated podcast on the brand’s official Spotify account.
• Teamed up with Kanye West for his Donda album launch and doubled down on the metaverse with a Fortnite collaboration.

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PRADA

Italy

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Started as a small leather goods store 100 years ago by Mario Prada, the label with the same name is now one of the world’s most iconic fashion houses.

Prada combines distinctive elements of artisanal know-how heritage with modern principles of environmental protection, cultural support, and ethical manufacturing.

Nowadays, Prada is conducted by a revolutionary duo of designers: Miuccia Prada and Raf Simons, nailing a sweet spot between classic and fun.

Prada is one of the most popular clothing brands in 2023 thanks to the following:

• Presented a second women’s collection by Miuccia Prada and Raf Simons and reported online sales up by 200% in FY20.
• Held the 2nd edition of ‘Sea Beyond Ocean’ preservation awards with UNESCO and opened over 30 Prada Outdoor pop-ups.
• Formed ‘Aura Blockchain Consortium’ with LVMH and Cartier and presented the S/S ’22 collection live from Milan and Shanghai.

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LOUIS VUITTON

France

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More commonly known as Louis Vuitton or by its initials LV, Louis Vuitton Malletier is a French fashion house and luxury goods company founded in 1854 by Georges Louis Vuitton.

Trained as a box maker for packing everyday objects and voluminous wardrobes, Louis Vuitton and his successors introduced numerous innovations, such as the flat-top trunk, lightweight canvas, signature patterns, and the tumbler lock.

Nowadays, Louis Vuitton’s legacy is expressed through its rigorous spirit of innovation, the boldness of its creations, and an uncompromising demand for excellence.

Named the world’s most valuable luxury brand for six consecutive years (2006–2012) and with over 460 stores in 50 countries, the brand continues its mission to explore new stylistic horizons.

The brand’s LV monogram appears on anything, from luxury trunks and leather goods to ready-to-wear shoes, watches, jewelry, accessories, sunglasses, and even books.

LV grabs 4th place in the top fashion brands of 2023 thanks to the following:

• Showed the F/W ’21 collection virtually in Paris’ Louvre museum.
• Opened a new flagship store in Ginza, Tokyo, and appointed BTS and Naomi Osaka as brand ambassadors.
• Showed Cruise 2023 at Axe Majeure near Paris and appeared on Vogue US cover as worn by Amanda Gorman.
• Collaborated with Fornasetti on a capsule collection and released a mobile game to celebrate the founder’s 200th birthday.

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NIKE

USA

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Nike is an American multinational corporation designing, manufacturing, and marketing footwear, apparel, and accessories.

Nike’s presence among the top fashion brands of 2023 is justified by its revenue, celebrity collaborations, and above all, the growing customer love and demand.

• Launched first hands-free sneakers for adaptive athletes and reported a 59% increase in digital sales.
• Launched Naomi Osaka’s second collection and debuted Air VaporMax 2021 with 40% recycled content.
• Expanded Rise retail concept with a new flagship in Seoul, announced the debut of Serena Williams Design Crew collection, and reported a 16% revenue increase at the end of 2021.

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DIOR

France

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More commonly known as Dior, Christian Dior SE is a French luxury fashion house controlled and chaired by the French businessman Bernard Arnault, who heads LVMH, the world’s largest luxury group.

Dior was founded in 1946 by French fashion designer Christian Dior; the House is directed by Pietro Beccari, the CEO of Christian Dior Couture since 2018.

This brand sells shoes and clothing, while haute couture is under the Christian Dior Couture division.

Dior takes 2nd place in the top fashion brands of 2023 thanks to the following:

• Appointed Blackpink’s Kim Ji-soo as a global ambassador and launched a dedicated Snapchat lens for trying sneakers in AR.
• Showed Cruise 2022 collection in Athens, unveiled menswear collection with Sacai, and had the transgender personality Jin Xing featured in the brand’s fragrance campaign.
• Held fashion shows for haute couture and S/S ’22 and announced a new partnership with the Paris Saint-Germain football club.

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GUCCI

Italy

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Gucci is an Italian luxury fashion and leather goods brand founded by Guccio Gucci in Florence, Tuscany, in 1921.

Nowadays, under the romantic and eclectic direction of Alessandro Michele, Gucci’s bags are redefining the designer market for the 21st century.

Hailed as the best fashion brand of 2023, Gucci represents the pinnacle of Italian craftsmanship – maybe that’s why Gucci is SO expensive!

From ‘Horsebit’ loafers and ‘Dionysus’ bags to exquisite hand-finished dresses, these collections include some of fashion’s most sought-after pieces.

Also, Gucci is the highest-selling Italian fashion brand in the world.

Gucci is the most popular clothing brand in the world in 2023 thanks to the following:

• Dressed Billie Eilish and Harry Styles for the Grammys, launched a new North Face collaboration, and started selling digital sneakers with Wanna.
• Joined with Balenciaga in the Aria collection, launched the #GucciBeloved campaign with James Corden, and introduced a new Gucci Décor homeware line.
• Launched Vault digital store, based on the House’s past, present, and future, and reported an 86% revenue increase for Q2 of 2021.

The Making of Top 30 Fashion Brands In 2023

Compared to the top 100 fashion brands of 2022, there are a lot of changes in 2023.

The year 2019 ended on a note of optimism for the coming decade in fashion, showcasing growing interest in innovative fashion designers from fashion capitals of the world.

Asia was booming again, luxury was rising, and a new wave of sustainable clothing brands was emerging fast.

2020 put a further damper on the optimism, as few in the fashion industry imagined what would come next: wildfires ravaged Australia, geopolitical tensions escalated, and then COVID-19 put the world on lockdown, changing life beyond recognition.

In response to the virus, retailers lost hope, fashion buyers were confined to their homes, and Asia was grounded to a halt, resulting in a sharp drop in fashion demand.

There were no longer glamorous events, concerts, social occasions, and holidays; fashion purchases slowly started to dry up.

Above all, the COVID-19 lockdown disrupted most fashion brands’ sourcing of raw materials, manufacturing, logistics, and retail operations.

Compared to the previous year, the Top 100 fashion brands – presented at the top of the article – show a revenue drop in 2021-2022.

It is also interesting to see some of the largest fashion brands, such as Adidas, Levi’s, ZARA, and Uniqlo, missing the top 30 POPULAR fashion brands of 2023.

However, just like many luxury clothing brands missing the top – Salvatore Ferragamo, Christian Louboutin, Vera Wang, Jimmy Choo, Christian Audigier, and Ralph Lauren – these brands are expected to influence the ranks in 2023.

Other high-end designers that missed the top just a bit and are worth mentioning are Michael Kors, Hugo Boss, Tory Burch, Phoebe Philo, Marc Jacobs, and Paul Smith.

Lyst Index Brand Popularity Ranking

Lyst’s algorithm analyses e-commerce websites, online fashion shops, social media platforms, and online reviews for terms such as hottest, popular, recognized, best, and loved regarding clothing brands and companies.

These terms are then used as additional judging criteria components in their ‘Top Fashion Brands’ ranking index system together.

Last but not least, the ranking algorithm considers the shopping behavior of over 150 million online buyers, sales figures from over 18,000 designers and clothing stores, Google analytics, and other worldwide statistics.

Now it’s your turn…

From all 100 top fashion brands here, which one is your favorite and why?

How do you see the top worldwide fashion brands changing in 2024?

Share your thought on the top 100 fashion brands of 2023.

The first thing brands do when they come into creation is stack themselves up against their peers. In order to figure out if they’re successful or elite, they use competing brands as a measuring stick.

This article will serve as a guide to show you the types of things the best brands of the world are doing, and how you can use that information to increase your own brand’s success.

How does a brand become one of the best of the world?

“You can’t build a reputation on what you are going to do.” – Henry Ford

If someone were so inclined, they could create a checklist of all the things the best brands of the world would need to qualify. That level of extensiveness is unnecessary in this case, but there are some common traits worth mentioning.

One important aspect is value and revenue. These are two of the strongest indicators of whether or not a brand is great. Brands in the tech industry have a higher chance of making the list, since their chances of revenue and value growth are currently very high.

That means brands can’t always influence whether they become one of the best brands of the world. Sometimes it’s just about being in the right industry. However, certain things like adherence to brand values, structuring of goals, creative marketing campaigns and more give your brand a serious shot at success.

Remember, even though I offered some things that help brands stand out, there’s really no guarantee that doing certain tasks correctly will boost your brand to the top level. However, following best practices for branding will certainly boost your brand at least some , even if only a bit.

To further these points, let’s take a look at some examples of brands that do things right.

The following nine examples will give you an idea of what the best brands are and how they’ve grown to such heights. These are certainly not the only fantastic brands out there, but they act as a good example for brands to learn from.

I chose these nine brands based on certain criteria, including the concepts I mentioned above. The following brands are thriving financially and are highly-recognizable compared to their industry peers.

1. Apple

Apple is a brand that creates computers, smartphones and other electronics, while also selling different technological services. It is a highly popular brand that is noted for their effective ad campaigns and simple, one-size-fits all products that cater to the technologically savvy as well as the beginner.

Why it’s considered one of the best brands of the world: Apple has immense brand value and continues to see financial growth. Being in the tech industry, as I pointed out earlier, is also an advantage. The tech industry is booming and has been for some time, so certain brands are reaping the rewards.

Apple has always been able to take existing products or ideas and develop something more accessible to the general public. Finally, Apple’s commitment to marketing and creativity has elevated them above competitors, keeping their brand image strong for years.

2. Google

Google is a tech company that provides internet services such as advertising and software. It is most known for its search engine, which continues to be more effective and popular than any other engine by far. Lesser-known Google products include different tech products, including hardware and hardware-related services.

Why it’s considered one of the best brands of the world: Google has shined almost since its inception, growing its value considerably for years. It is in the tech industry at the right time, making it valuable as well.

Google’s brand recognition is massive, and has joined the ‘club’ of brands who replace the name given to a verb by most people. For example, we now say, “I’m going to Google that” instead of “I’m going to search for that”.

3. Amazon

Before internet shopping was popular, Amazon existed to sell books, offering a much wider selection than any local bookstore or library. Through the years, it started selling furniture, electronics, food/beverages and more. Shopping at Amazon has become much more convenient than going to a brick-and-mortar store, since they have their own delivery service and the checkout process is a breeze.

Why it’s considered one of the best brands of the world: Amazon has revolutionized shopping, and they’ve done so with a priority and focus on meeting customers’ need for convenience. The reason they’re so highly valued is they continue to grow, both in the types of goods they sell, but also in acquiring other brands and bringing their products and services onto the platform.

4. Microsoft

Microsoft is a tech brand that sells computer software and personal computers. They are most known for their Windows system, which is the default in most personal computers today. Another standout Microsoft product are their tools in the Suite package, such as Word and Excel.

Why it’s considered one of the best brands of the world: Microsoft has its hooks in the computer world. It’s hard to go to the store and purchase a computer without getting some type of Microsoft system or software package.

5. Facebook

Facebook is a social media brand that changed the way people interact drastically. The Facebook website gives friends and former acquaintances a chance to connect and share ideas with ease. Facebook has grown its brand through the creation of helpful tools such as Messenger, and through the acquisition of other popular social media platforms such as Instagram.

Why it’s considered one of the best brands of the world: Facebook created a product and then expanded it, allowing users to connect from anywhere, with different devices. For Facebook, the business model of their service and its convenience has helped them thrive, even throughout controversies. The idea of switching to a different social media platform is more inconvenient than it sounds, and it’s unlikely you would find a realistic alternative.

6. Disney

Disney is an entertainment business that specializes in creating content for television, while also building successful theme parks and resorts. The Disney television network is ever-expanding, as they’ve added things like ESPN and the Disney streaming platform to their lineup. Disney is an iconic brand that seems to always be at the top of whatever market they enter.

Why it’s considered one of the best brands of the world: Disney is one of the most recognizable brands, and there is a level of quality people expect from the brand. For example, when people are looking for a movie that their kids will enjoy, settling on a Disney film is usually their best option. It has continued to grow in value, as it expands by acquiring different media brands.

7. McDonald’s

McDonald’s is a restaurant franchise that has global locations and an extremely recognizable likeness. It continues to grow and thrive due to its ability to offer convenient services and products and adapting to the changing landscape of diet and nutrition from culture to culture.

Why it’s considered one of the best brands of the world: McDonald’s, unlike other food franchises, has grown itself into something bigger by catering to more markets and expanding to as many places as possible. Their marketing is unique and effective, and they have prioritized kids in their campaigns to make it easier for a family to choose their brand over others.

8. Coca Cola

The Coca-Cola brand is responsible for the product Coca-Cola, which is a flavored soft drink that is extremely popular around the world. It has gotten deals with all types of companies and industries for its products to be sold exclusively inside them (including McDonald’s). They have a very memorable font and color scheme and their marketing draws on holiday cheer to sell more products.

Why it’s considered one of the best brands of the world: Coca-Cola has been able to compete with all comers in the soft drink industry, as it is willing to adapt to changing markets. We see this in the alternate flavors they offer, like cherry and vanilla coke, as well as their continued expansion into different types of drinks, such as sports drinks and energy drinks.

9. Tesla

Tesla is an innovative brand that sells electric vehicles that are unique and changing the way roads function. They also sell solar products. Tesla is always making headlines, as it is committed to being first in the frontier for electric vehicles, as well as other new ideas for automobiles.

Why it’s considered one of the best brands of the world: Tesla ran with an idea to change the way people drive, and they’ve not only been successful at it, they’ve completely revolutionized the way people think of the future of automobiles. The name Tesla is iconic, not just in the way it is linked to cars, but in the way it is linked to the future.

Applying these principles to your own brand

Now that you’re aware of some of the best brands and why they’re thriving, let’s dive into how you can take what they’re doing and emulate it.

You probably noticed some common denominators in the examples above: most of them are in the tech and food and beverage industries. It’s just a reality that brands in some industries are in a better position to succeed. Don’t despair if you’re not in those same industries. Instead, use the lessons from what the great brands in those industries do well to improve your own brand.

Know that someday an industry may overtake another, so stay on the lookout for common principles that have accelerated these movements in the past. For example, Amazon was once inferior to physical retail brands, but their innovative shopping methods eventually overcame this inferiority. Seek out ways to differentiate in your own industry as well.

Another criteria in the evaluation of best brands is their revenue. Of course, you can’t directly control revenue and brand value, but there are of course things you can do to influence it.

Research how brands succeed through different customer interactions and marketing campaigns. Then see how this stands out next to their competitors. This type of analysis gives you a chance to succeed.

The future of your brand

At the end of the day, focus your efforts on keeping your brand relevant in its market. The beautiful thing about successful brands is that it’s easy to see what they’re doing right.

Stay on the lookout for emerging trends, and remain diligent with your awareness of the best brands of the world.

For more information about branding, check out our comprehensive branding guide.

What comes to mind when you come across the image of an apple bitten on the side? Or the curvy “M” in yellow over a red background? It’s definitely Apple and McDonald’s. Most top brands in the world can be easily recognized by their logo. These brands are notable for not just building international brands but also for their impact on their various industries around the world. The following are some of the brands that, against all odds, have emerged as international brands. I will like to point out that they were not arranged in any particular order, so do not assume one is greater than the other. Also, there are thousands of brands in the world today, therefore, these are not the only ones that are doing exceptionally well. Alright, let’s check them out;

#1. Coca-cola

It goes without saying that Coca-Cola is one of the top international brands in the world. It is an American global beverage company that has been around since 1892 and is best known for making Coca-Cola. Coca-Cola also makes and sells alcoholic drinks and a wide range of concentrates and syrups for non-alcoholic drinks. Presently, the brand’s stock trades on the New York Stock Exchange (NYSE). You will also see it in the Dow Jones Industrial Average (DJIA), the Standard & Poor’s 500 Index (S&P 500), and the S&P 100 Index.

Brief History Of The Coca-cola Brand

Atlanta pharmacist John Stith Pemberton made a revolutionary syrup in the spring of 1886. Frank M. Robinson, Pemberton’s bookkeeper, suggested the name Coca-Cola because he thought the two C’s would look good in advertisements. In 1889, the recipe and brand were sold for $2,300 to Asa Griggs Candler. It was he who formed the Coca-Cola Company in Atlanta in 1892. Since its start in 1889, the company has used franchises to get its products to customers. Most of what the company makes is syrup concentrate. This is then sent to bottlers with exclusive territories all over the world. Coca-Cola Refreshments is the company’s most important bottler in the Americas, and it runs the company.

Brands Of The World: Coca-Cola Logo

Even though the Coca-Cola brand logo has changed many times, they all share one thing. That is the font and the color. The familiar red and white color scheme that has become part of our cultural lexicon is rich with symbolism. The color red is associated with dominance, passion, and vigor. This suggests that color alone is a powerful trigger for impulse purchases. The white, flowing cursive type makes me think of a bygone time and makes me feel sad and nostalgic. 

 Robinson’s first attempt at making the company’s logo was to use a lot of complicated Spencerian scripts. This was simply to make the new name look more dramatic.

#2. Apple

You can’t possibly make a list of the brands in the world without mentioning Apple. Apple is not merely a company; it is a global phenomenon. Given that Apple is the largest corporation on the planet, it’s logical for it to be first on our list of the brands of the world. On April 1, 1976, college dropouts Steve Jobs and Steve Wozniak launched Apple Computers, Inc. with a mission to revolutionize the personal computer industry. To everyone, it was more than a vision because the company still stands on the underlying principles or fundamental foundation the founders laid: creative technological innovation. Apple’s success around the world is probably due to the fact that its customers have a wide range of iOS devices.

Top Brands Of The World: Apple Logo

The present logo of one of the top brands in the world, Apple, is the image of an iconic apple that was bitten by Steve Jobs. As always, the bitten apple emblem has been the subject of numerous speculations. One group claims that the apple’s bite represents a data byte. Another group believes it is the biblical account of Eve eating from the Tree of Knowledge in the Garden of Eden. The Apple logo is one of the most well-known in the world, and the company’s products are just as unique as the logo.

Steve Jobs, the company’s founder, is largely responsible for the way Apple is known today. Originally, the logo was the same bitten apple that is used now, but it was rendered in a spectrum of colors rather than a single, dark hue. Apple’s current monochrome logo first appeared in 1998 and has contributed to the company’s reputation for simplicity.

#3. Amazon

Next on our list of top brands in the world is Amazon.com, Inc. Amazon is an e-commerce, cloud computing, online advertising, digital streaming, and AI multinational technology firm. As “one of the most significant economic and cultural forces on the globe,” it is also one of the most valuable brands in the world. There are many different types of online stores, but the most well-known is undoubtedly Amazon.com. They mostly sell both Amazon-branded items and those from other, smaller merchants. Amazon’s extensive selection and reliable support are its primary selling points. Customers are loyal to the company because they know they can always meet their needs and get fast, reliable service. Amazon Prime is an example of a service that helps customers save time and money.

Brands Of The World: Amazon Logo

Amazon’s current logo is simply the wordmark in all lowercase letters with a smooth and bright yellow arrow, starting at the word “A” and ending at the letter “Z.” However, the yellow arrow underneath the brand’s name forms a smile beneath the text.

The “.com” used to be part of Amazon’s logo, but it was taken out when the company started to do business in places other than the internet. The original logo included the letter “A” distorted to resemble a river. The company chose the current logo with the yellow line in 1998, suggesting that they sell everything from “A to Z.”

#4. McDonald

McDonald’s brand is a treat brand. If you’re in the mood to reward yourself, McDonald’s is the place to go; you’ll receive more than you bargained for. McDonald’s is a household burger and fast food name, so it’s only normal to include it on the list of top brands in the world. McDonald’s serves more than just hamburgers, cheeseburgers, and fries; you may also get chicken, fish, fruit salads, and even salads at some locations. Big Macs and French fries are probably their two most well-known licensed items.

In 1940, Richard and Maurice McDonald opened the first McDonald’s in San Bernardino, California. This was the beginning of what would become a global fast-food empire known as McDonald’s Corporation. As of 2021, McDonald’s will have more than 40,000 locations in more than 100 countries, making it the world’s largest restaurant chain in terms of sales.  

Brands Of The World: McDonald’s Logo

The brand’s current logo is an “M” made up of two arches that are rendered in yellow and put on a red square background with rounded edges. The “M” appears clean and neat, sitting comfortably in its stylish curve. The golden arches that represent McDonald’s “M” have come to represent the universal concept of fast food. Those arches now stand for much more than just fast food; they’ve come to represent a particular aspect of Americana and popular culture as a whole. There is no pencil outline or lettering to be found. It’s sleek and contemporary, which is fitting given the company’s history, and likely to bring a smile to the faces of people all across the world.

Since its start, the brand has undergone a few redesigns but has always stuck to the same basic idea. One of the first ideas for the restaurant was for two golden arches to fly over the building in an “M” shape.

#5. Samsung

Fifth on our list of the top brands in the world is the Samsung Group. The headquarters of the Samsung Group, a global company, are in Samsung Town, Seoul. It is the largest South Korean conglomerate and consists of multiple related businesses. All these are unified under the Samsung brand (business conglomerate). To put it another way, as of 2020, Samsung will be the tenth most valuable brand in the world.

The South Korean company had a hard time figuring out who it was because it entered a market that was already dominated by Sony. Sony had been there since 1946 and therefore had a lot of power. Nevertheless, it broke through its competitors and is now one of the top brands in the world. By hiring some of the smartest people in their fields, the company has built a name for itself by coming up with new ideas and technologies. 

Brands of the World: Samsung Logo

Samsung’s current logo debuted in 2005. It is simply the spelling of the brand’s name in blue. The font is one of a kind. However, it has some things in common with DDT Cond SemiBold and Helvetica Black. When you look at a printed character, you’ll see that it has no serifs and sharp corners. Moreover, the letter “A” appears without the horizontal stroke.

Generally, Samsung’s brand is built on a desire for simplicity. The company’s logo shows how committed it is to moving forward toward its stated goals. We can see how the brand’s guiding principle of making high-quality goods accessible to all is put into practice.

#6. Nike

Nike is the largest athletic footwear, gear, and equipment manufacturer in the world. The brand is a household name around the globe. Which is primarily why it made it to our list of the top brands in the world. When Blue Ribbon Sports was acquired in 1971, the name was changed to Nike to honor the Greek goddess of victory. 

The swoosh that Nike uses as its logo is one of the most recognizable symbols in the history of advertising and helps make Nike the most valuable fashion brand in the world. It stands to reason that it would be included among the best-known brands in the world. This company is well-known not just for its sneakers but also for its team uniforms.

Brands Of The World: Nike Logo

The “Swoosh” is the logo for Nike, and it is one of the best-known and most successful symbols of the 20th century. The swoosh logo comes in many different colors, but no matter what color it is, it always looks sleek, strong, and powerful. The Nike swoosh represents the wing of Nike, the Ancient Greek goddess of triumph, from whom the company takes its name.

The first Nike swoosh was created in 1971 by a former pupil of Nike co-founder Phil Knight. Carolyn Davidson, the designer, was paid $35 for the design, which took more than 17 hours to develop.

Nike was the Greek goddess of victory, and Davidson based the design of the logo on one of her wings. According to Greek mythology, the goddess Nike inspired many courageous fighters to victory in combat. Legend has it that the warriors who wore Nike’s wings felt inspired and fearless as they marched into battle. The designer had to come up with a way to show movement and make the shoes stand out from their main competitor, Adidas.

Meaning Of The Nike Logo

The curve of the Nike logo and the white space around it are meant to make you feel like you’re moving, and the design works so well that you can almost hear and feel it. Its simplicity gives the impression that the brand is quick and agile, and it can be used for all of the brand’s products.  

#7. Pepsi

In the world of cola beverages, or rather, brands, the Pepsi brand’s name must be part of the list. Pepsi is also an international brand that is recognized across the continent. Pepsi is one of the few brands in the world that has always gone against the odds when it comes to keeping its brand identity the same over time. It’s time for a little history class. Caleb Bradham started the Pepsi brand in 1893. It used to be called Brad’s Drink.

In 1898, Brad’s Drink was rebranded as Pepsi-Cola. Many people believe the name was derived from the medical term for indigestion, dyspepsia.

The Brands Of The World: Pepsi Logo

In 1903, Caleb Bradham, the founder of the company, made the first script logo for the Pepsi brand. There have been 12 major rebrandings of the Pepsi logo over the past century. Although the history of the iconic Pepsi Globe can be traced back to the 1940s, the current design, created by Arnell Group, did not debut until 2008–2009. The company’s current logo, which was made in 2014, is one of the simplest logos it has ever had. 

The white swirl inside the sphere gives the logo the look of a smile. While the red, white, and dark blue colors look great together. The letters are in lowercase, while the “E” of the unique sans-serif typeface is styled after the white wave found in the famous emblem. According to Twitter’s design director, the interlocking rings symbolize the networks, interests, and ideas that can be formed when people of similar backgrounds and perspectives come together. Even after all of the changes that have been made to the corporation over the years, the current logo, which adheres to the golden ratio, is still instantly recognizable.

#8. Microsoft

Office and Windows are two of Microsoft’s subsidiary brands, yet neither has the worldwide reputation of the parent company. Microsoft was started by Gates and his childhood friend Paul Allen in 1975. It is a well-known company because it helped make the personal computer era possible.

Office and Windows are two of Microsoft’s subsidiary brands, yet neither has the worldwide reputation of the parent company. Microsoft, co-founded by Gates and his childhood friend Paul Allen in 1975, is a household name. This is because of its role in ushering in the era of the personal computer.

Brands Of The World: Microsoft Logo

Currently, the Microsoft logo is a combination of words and an image. There are four multicolored squares that are neatly arranged. These four multi-colored squares make up a bigger square. Also, the four squares in a bigger square stand for the company’s most popular products: Bing, Windows, Xbox, and Office. Each letter is as sleek, slim, and gray as the others. The alignment of the letters “f” and “t” was the only punctuation. They’re linked together with swoopy horizontal lines. The Microsoft logo was first used in ads for Windows 95, and since 2009, it has been on emblems for the Microsoft Store.

The letters are equally smooth, thin, and gray. The only accent was the alignment between “f” and “t.” They are connected by horizontal strokes.

Meaning Of Microsoft Logo

There is a wide range of people represented in the Microsoft logo. The logo shows how much the company has to offer, how it works with others to solve problems, and that its customers come from all over the world. Products from the behemoth can be used at the office and at home.

#9. Adidas

Adidas is a German company that produces a wide variety of sportswear, including footwear. For a brand that has designed the uniforms of most sports teams, it’s natural for it to be one of the top brands in the world. In terms of shoemaking. Adidas is considered to be among the top in the industry. According to statistics, the company dominated the European sportswear market in the early 21st century, and it was the world’s number-two sportswear producer overall. It makes sense that a product with a name that means class, confidence, and indestructibility would be one of the best brands in the world. 

Brands Of The World: Addidas Logo

The Adidas logo is in the shape of a triangle, and its three broad stripes of varying lengths are designed to symbolize the three stages an athlete goes through as he or she develops and achieves peak performance. The triangle itself has long been seen as a symbol of harmony and completeness.

The company’s logo is often credited as the original minimalist corporate logo. The iconic Adidas three-stripe logo has become a cultural phenomenon.

In the 1950s, Adi Dassler, the firm’s founder, purchased the trademark for the three-stripe design from a Finnish manufacturer. In 1949, when Dassler was trying to design a logo that would be easily recognizable on the field of play, he used these symbols on the company’s footwear for the first time. Even though it looks simple, this design became so closely linked to the company that Dassler called it “the three-stripe company.”

Meaning Of Adidas Logo

The story behind the design is easy to figure out at a glance: the stripes look like mountains. The goal is to encourage and motivate customers to maximize their potential.

#10. Facebook

Next on our list of the top brands in the world is Facebook. Facebook was started in 2004 by a college student who wanted to help people connect with each other and the rest of the world in a meaningful way. I still think Facebook is the brain behind community platforms or apps like Reddit and Discord.

Presently, the website, which was founded in a college dorm room as a small, local venture, has grown into the global powerhouse of social media that it is today.

Brands Of The World: Facebook Logo

Mike Buzzard of the Cuban Council helped Mark Zuckerberg and Sean Parker change Facebook’s logo as the company grew from a campus networking site to a social media platform used all over the world.

Mike Buzzard of the Cuban Council helped Mark Zuckerberg and Sean Parker change Facebook’s logo as the company grew from a campus networking site to a social media platform used all over the world. Aside from representing the name of the platform, the emblem has no unofficial significance. We could also say that the Facebook logo, which is made up of white lowercase letters on a calm blue background, is simple and clean.

#11. Twitter

Twitter, owned by the American firm Twitter, Inc., is a microblogging and social networking service where users submit and respond to messages called “tweets.” Unregistered users can only read public tweets. However, registered users can also post new tweets, like existing ones, and retweet others. Users can access Twitter either through a web browser or mobile app that acts as a front end or through APIs that allow for automated use.

Twitter was developed in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, and it first went live in July of the same year. More than 25 international locations supplement Twitter’s main office in San Francisco. Through 2012, the service had processed an average of 1.6 billion daily search queries and 340 million tweets from more than 100 million users. It was one of the top 10 most-visited sites in 2013, earning the nickname “SMS of the Internet.”

Brands of The World: Twitter Logo

Twitter’s current logo, a bluebird silhouette, was apparently inspired by a hummingbird. Larry is a fictional employee of the corporation. The designer and developer used pieces of 15 circles stacked on top of each other to get the right size.

Since its humble beginnings as “twttr,” its platform’s distinctive emblem has come a long way. Up until 2010, when Martin Grasser made some changes, the logo looked exactly as it does now. The current logo, based on his concept, has a hummingbird with fifteen circles. 

Meaning of the Twitter Logo

This present Twitter logo is the “ultimate expression of freedom, hope, and boundless opportunity.” Overall, the platform sent the message that being simple may be a sign of success.

#12. Google

I often wonder if Google’s competitors will ever be able to catch up to this company. Google has to be on every list of top brands list in the world; you can’t help yourself. Many of us think of the internet and other ways to do research online when we hear this name. Google isn’t just part of the brands of the world list, it is a legacy.

Google LLC is an American multinational technology company with headquarters in Mountain View, California. It focuses on search engine technology, online advertising, cloud computing, computer software, quantum computing, online commerce, artificial intelligence, and consumer electronics. In light of its market dominance, data collection, and technological advantages in the area of artificial intelligence, it has been called “the most powerful firm in the world” and is one of the world’s most valuable brands. As one of the most well-known businesses in the world, Google enjoys the best reputation of any firm in the United States.

Brands of the World: Google Logo

Google logo, which is the word “Google” in blue, red, yellow, and green, has been changed a few times. According to Google’s design blog, the slanted “e” at the end of the logo serves as a gentle reminder that the corporation will always have a touch of an atypical approach. Google also develops special logos called “Google Doodles.” This is always to commemorate special days or to honor an individual’s achievements on their birthday. These are always made special for the occasion.

In the beginning, Google used two different logos. When Google’s first logo was made in 1996, it was a red hand with the company name (BackRub) on it. After the company changed its name to Google, it made a new, simpler logo. It was just “Google” in a rainbow of colors. 

#13. Disney

The Walt Disney Company, or simply Disney, is a media and entertainment giant based in Burbank, California. They operate under Disney’s name around the world. The Walt Disney Company was founded on October 16, 1923, as the Disney Brothers Studio. After that, it was called Walt Disney Studio and Walt Disney Productions before it got its current name in 1986. Since the company began, it has won a total of 135 Oscars, and Walt has won 26 of them by himself. In the early days of the corporation, when animated films were first being made, Disney carved out a niche for itself as a pioneer in the field thanks to the birth of its mascot, Mickey Mouse.

Disney, one of the largest and best-known corporations in the world, is placed at number 53 on the 2023 Fortune 500 list of the largest companies in the United States based on revenue.  People say that the organization not only changed the way theme parks work but also made some of the best movies ever made. Disney has been accused of taking ideas from other works, criticized for using racial stereotypes in the past, and both praised and criticized for including and not including LGBT-related elements in its movies. 

Brands of the World: Disney Logo

The present Disney logo is a beautiful picture of towers, windows, balconies, and flags. It has an animated star that produces an arching trail of light above it. The castle represents love, magic, and a fairytale, while the celebratory fireworks cloud, represents the brand’s enchantment. The name “Walt Disney” appears beneath it.

Disney has grown from its early days as a brand based on Mickey Mouse’s popularity to buy a number of well-known and market-leading companies. Studios like Marvel (makers of the Marvel superhero movies), Lucas Films’ (makers of the Star Wars films), and Pixar (makers of Toy Story) are among these names.

How Do I Find the Brand Name of a Logo?

Do what is called “reverse image search” on Google. If a company’s logo appears online, then using “reverse image search” websites to look for similar logos online should take you to the company in question.

What is the Most Recognized Brand Logo in the World?

• Coca-Cola
• Apple
• McDonald’s

Is Vector a Brand?

It depends on what you mean by vector. If you are referring to “Vector Marketing,” then it is a brand. On the other hand, a vector is a format for saving files.

Conclusion

In every industry, there are top brands within it. This simply means the above brands are not all there is when it comes to the top brands in the world. Furthermore, the preceding list was not compiled in any particular order, so do not assume that the last one is inferior to the brand.

Related Articles

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3. SHAMPOO BRANDS: 21 Best Clean Wet & Dry Picks in 2023 (Detailed Review)
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6. AFFORDABLE LUXURY WATCH BRANDS in 2023: Top Picks

References

• logogenie.net/
• www.ig.com/

The World’s Top 100 Most Valuable Brands in 2021

In 2020, the global economy experienced one of the worst declines since the Great Depression.

Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands of 2021.

Methodology

Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by:

1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value).
2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% value).

The financial results are then combined with quantitative survey data, sourced from over 170,000 global consumers. The end result is a holistic look at a company’s brand equity, reputation, and ability to generate value.

The Leaderboard

The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion.

Rank	Brand	Brand Value ($B USD)	Category	Brand Value % change from 2020
1	Amazon	$683.85	Consumer Goods & Retail	64%
2	Apple	$612.00	Technology	74%
3	Google	$458.00	Media & Entertainment	42%
4	Microsoft	$410.27	Business Solutions & Tech Providers	26%
5	Tencent	$240.93	Media & Entertainment	60%
6	Facebook	$226.74	Media & Entertainment	54%
7	Alibaba	$196.91	Consumer Goods & Retail	29%
8	Visa	$191.29	Financial Services	2%
9	McDonald’s	$154.92	Food & Beverages	20%
10	Mastercard	$112.88	Financial Services	4%
11	Moutai	$109.33	Food & Beverages	103%
12	Nvidia	$104.76	Business Solutions & Tech Providers	n/a
13	Verizon	$101.94	Telecom Providers	8%
14	AT&T	$100.65	Telecom Providers	-5%
15	IBM	$91.34	Business Solutions & Tech Providers	9%
16	Coca-Cola	$87.60	Food & Beverages	4%
17	Nike	$83.71	Consumer Goods & Retail	68%
18	Instagram	$82.90	Media & Entertainment	100%
19	PayPal	$80.62	Payments	66%
20	Adobe	$78.52	Business Solutions & Tech Providers	n/a
21	Louis Vuitton	$75.73	Consumer Goods & Retail	46%
22	UPS	$73.02	Logistics	44%
23	Intel	$71.94	Business Solutions & Tech Providers	n/a
24	Netflix	$71.13	Media & Entertainment	55%
25	The Home Depot	$70.52	Consumer Goods & Retail	22%
26	SAP	$69.24	Business Solutions & Tech Providers	20%
27	Accenture	$64.73	Business Solutions & Tech Providers	n/a
28	Oracle	$60.84	Business Solutions & Tech Providers	n/a
29	Starbucks	$60.27	Food & Beverages	26%
30	Walmart	$59.52	Consumer Goods & Retail	30%
31	Xfinity	$59.00	Telecom Providers	26%
32	Marlboro	$57.01	Consumer Goods & Retail	-2%
33	Disney	$55.22	Media & Entertainment	13%
34	Meituan	$52.40	Technology	119%
35	Texas Instruments	$49.24	Business Solutions & Tech Providers	n/a
36	Salesforce	$48.98	Business Solutions & Tech Providers	61%
37	Qualcomm	$48.36	Business Solutions & Tech Providers	n/a
38	Spectrum	$47.28	Telecom Providers	10%
39	YouTube	$47.10	Media & Entertainment	39%
40	Chanel	$47.05	Consumer Goods & Retail	30%
41	Cisco	$46.82	Business Solutions & Tech Providers	n/a
42	Samsung	$46.77	Technology	44%
43	Hermès	$46.40	Consumer Goods & Retail	40%
44	JD	$44.52	Consumer Goods & Retail	75%
45	TikTok	$43.52	Media & Entertainment	158%
46	Deutsche Telekom	$43.10	Telecom Providers	16%
47	Tesla	$42.61	Cars & Transportation	275%
48	L’Oréal Paris	$38.31	Consumer Goods & Retail	30%
49	Ping An	$38.05	Insurance	13%
50	Huawei	$38.02	Technology	29%
51	ICBC	$37.77	Financial Services	-1%
52	Zoom	$36.93	Business Solutions & Tech Providers	n/a
53	Intuit	$35.87	Business Solutions & Tech Providers	n/a
54	Linkedin	$35.52	Media & Entertainment	19%
55	Costco	$35.14	Consumer Goods & Retail	23%
56	Gucci	$33.84	Consumer Goods & Retail	24%
57	AMD	$32.92	Business Solutions & Tech Providers	n/a
58	Tata Consulting Services	$31.28	Business Solutions & Tech Providers	n/a
59	Xbox	$30.40	Technology	55%
60	Vodafone	$29.74	Telecom Providers	29%
61	American Express	$28.58	Financial Services	-3%
62	Wells Fargo	$28.00	Financial Services	-8%
63	RBC	$27.61	Financial Services	33%
64	Toyota	$26.97	Cars & Transportation	-5%
65	Haier	$26.42	Technology	41%
66	HDFC Bank	$26.37	Financial Services	27%
67	Mercedes-Benz	$25.84	Cars & Transportation	21%
68	China Mobile	$25.82	Telecom Providers	-25%
69	Budweiser	$25.55	Food & Beverages	5%
70	Xiaomi	$24.89	Technology	50%
71	BMW	$24.82	Cars & Transportation	21%
72	Dell Technologies	$24.78	Business Solutions & Tech Providers	36%
73	LIC	$24.14	Insurance	38%
74	J.P. Morgan	$24.11	Financial Services	37%
75	Siemens	$23.64	Conglomerate	69%
76	Fedex	$23.59	Logistics	53%
77	Baidu	$23.36	Media & Entertainment	57%
78	Uber	$22.41	Cars & Transportation	41%
79	Adidas	$22.34	Consumer Goods & Retail	51%
80	Chase	$21.83	Financial Services	7%
81	Pinduoduo	$21.73	Consumer Goods & Retail	131%
82	Snapchat	$21.61	Media & Entertainment	n/a
83	Zara	$21.38	Consumer Goods & Retail	0%
84	Ikea	$21.02	Consumer Goods & Retail	17%
85	UnitedHealthCare	$20.87	Insurance	32%
86	Lowe’s	$20.67	Consumer Goods & Retail	51%
87	AIA	$20.60	Insurance	16%
88	NTT	$20.48	Telecom Providers	1%
89	Autodesk	$20.45	Business Solutions & Tech Providers	n/a
90	TD	$20.21	Financial Services	17%
91	Orange	$20.20	Telecom Providers	4%
92	DHL	$20.14	Logistics	39%
93	Didi Chuxing	$20.04	Cars & Transportation	0%
94	China Construction Bank	$19.78	Financial Services	-6%
95	Pampers	$19.62	Consumer Goods & Retail	6%
96	KE	$19.50	Consumer Goods & Retail	n/a
97	Commonwealth Bank	$19.47	Financial Services	48%
98	Bank of America	$19.32	Financial Services	14%
99	Spotify	$19.28	Media & Entertainment	n/a
100	Colgate	$18.89	Consumer Goods & Retail	8%

It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in mind, this accounts for all areas of Amazon’s business, including its web and subscription services.

Second on the list is Apple with a brand value of $612 billion. Apple wasn’t completely immune to the impacts of COVID-19—in the early days of the pandemic, its stock dipped almost 19% from record highs—but the company recovered and reported record-breaking revenue, generating $64.7 billion in Q4 2020.

It’s fitting that the top brands on the list are big tech companies since the pandemic pushed consumers online for both their shopping and entertainment needs. A few social media platforms placed high on the list as well, like Facebook, which rose two ranks this year to score the sixth spot with a brand value of $227 billion.

Instagram and TikTok trailed behind Facebook when it came to total brand value, but both platforms saw exceptional growth compared to last year’s report. In fact, when looking at brand value growth from 2020, both brands scored a spot in the top 10.

Insights into Brand Value Growth

The most valuable brand report has been ranking companies for over a decade, and some overarching factors have stood out as key contributors to brand value growth:

1. The Big Get Bigger

Starting “strong” can give brands an edge. This is because growth rate is closely correlated with high brand equity. In other words, a strong brand will likely see more growth than a weaker brand, which might explain why companies like Amazon and Apple have been able to hold their place at the top for several consecutive years.

Keep in mind, this doesn’t account for industry disruptors. An innovative company could come out of the woodwork next year and give the Big Tech giants a run for their money.

2. Marketing Makes a Difference

The right strategy can make a difference, and even smaller brands can make a splash if the message is impactful. Brands with emotional associations, like pride or popularity, tend to see that translate into brand value growth.

Companies like Nike and Coca-Cola have mastered the art of emotional advertising. For instance, in May last year, Nike released a video urging consumers to stand up for equality, in a video titled, “For Once, Just Don’t Do It.”

3. Smart Investment

It’s not just about developing an effective marketing strategy, it’s about executing that strategy, and continually investing in ways that perpetuate your brand message.

For instance, innovation is the core value of Tesla’s brand, and the electric car company walks the walk—in 2020, the company spent $1.5 billion on R&D.

Brand Rankings