The base word of communication

Communication is usually defined as the transmission of information. The term can also refer to the message itself, or the field of inquiry studying these transmissions, also known as communication studies. There are some disagreements about the precise definition of communication — for example, whether unintentional or failed transmissions are also included and whether communication does not just transmit meaning but also create it. Models of communication aim to provide a simplified overview of its main components and their interaction. Many models include the idea that a source uses a coding system to express information in the form of a message. The source uses a channel to send the message to a receiver who has to decode it in order to understand its meaning. Channels are usually discussed in terms of the senses used to perceive the message, like hearing, sight, smell, touch, and taste.

Communication can be classified based on whether information is exchanged between humans, members of other species, or non-living entities such as computers. For human communication, a central distinction is between verbal and non-verbal communication. Verbal communication involves the exchange of messages in linguistic form. This can happen through natural languages, like English or Japanese, or through artificial languages, like Esperanto. Verbal communication includes spoken and written messages as well as the use of sign language. Non-verbal communication happens without the use of a linguistic system. There are many forms of non-verbal communication, for example, using body language, body position, touch, and intonation. Another distinction is between interpersonal and intrapersonal communication. Interpersonal communication happens between distinct individuals, such as greeting someone on the street or making a phone call. Intrapersonal communication, on the other hand, is communication with oneself. This can happen internally, as a form of inner dialog or daydreaming, or externally, for example, when writing down a shopping list or engaging in a monologue.

Non-human forms of communication include animal and plant communication. Researchers in this field often formulate additional criteria for their definition of communicative behavior, like the requirement that the behavior serves a beneficial function for natural selection or that a response to the message is observed. Animal communication plays important roles for various species in the areas of courtship and mating, parent-offspring relations, social relations, navigation, self-defense, and territoriality. In the area of courtship and mating, for example, communication is used to identify and attract potential mates. An often-discussed example concerning navigational communication is the waggle dance used by bees to indicate to other bees where flowers are located. Due to the rigid cell walls of plants, their communication often happens through chemical means rather than movement. For example, various plants, like maple trees, release so-called volatile organic compounds into the air to warn other plants of a herbivore attack. Most communication takes place between members of the same species since its purpose is usually some form of cooperation, which is not as common between species. However, there are also forms of interspecies communication, mainly in cases of symbiotic relationships. For example, many flowers use symmetrical shapes and colors that stand out from their surroundings in order to communicate to insects where nectar is located to attract them. Humans also practice interspecies communication, for example, when interacting with pets.

The field of communication includes various other issues, like communicative competence and the history of communication. Communicative competence is the ability to communicate well and applies both to the capability to formulate messages and to understand them. Two central aspects are that the communicative behavior is effective, i.e. that it achieves the individual’s goal, and that it is appropriate, i.e. that it follows social standards and expectations. Human communication has a long history and how people exchange information has changed over time. These changes were usually triggered by the development of new communication technologies, such as the invention of writing systems (first pictographic and later alphabetic), the development of mass printing, the use of radio and television, and the invention of the internet.

DefinitionsEdit

The word «communication» has its root in the Latin verb «communicare», which means «to share» or «to make common».[1] Communication is usually understood as the transmission of information.[2][3][4] In this regard, a message is conveyed from a sender to a receiver using some form of medium, such as sound, paper, bodily movements, or electricity.[5][6][7] In a different sense, the term «communication» can also refer just to the message that is being communicated or to the field of inquiry studying such transmissions.[2][4] There is a lot of disagreement concerning the precise characterization of communication and various scholars have raised doubts that any single definition can capture the term accurately. These difficulties come from the fact that the term is applied to diverse phenomena in different contexts, often with slightly different meanings.[8][9] The issue of the right definition affects the research process on many levels. This includes issues like which empirical phenomena are observed, how they are categorized, which hypotheses and laws are formulated as well as how systematic theories based on these steps are articulated.[8]

Some theorists, like Frank E. X. Dance, consider very broad definitions of communication that encompass unconscious and non-human behavior.[8] In this regard, many animals communicate within their own species and even plants like flowers may be said to communicate by attracting bees.[5] Other researchers restrict communication to conscious interactions among human beings.[8][5] Some definitions focus on the use of symbols and signs while others emphasize the role of understanding, interaction, power, or transmission of ideas. Various characterizations see the communicator’s intent to send a message as a central component. On this view, the transmission of information is not sufficient for communication if it happens unintentionally.[8][10] One version of this view is given by Paul Grice, who identifies communication with actions that aim to make the recipient aware of the communicator’s intention.[11] One question in this regard is whether only the successful transmission of information should be regarded as communication.[8] For example, distortion may interfere and change the actual message from what was originally intended.[6] A closely related problem is whether acts of deliberate deception constitute communication.[8]

According to an influential and broad definition by I. A. Richards, communication happens when one mind acts upon its environment in order to transmit its own experience to another mind.[12][13][14] Another characterization is due to Claude Shannon and Warren Weaver. On their view, communication involves the interaction of several components, such as a source, a message, an encoder, a channel, a decoder, and a receiver.[15][16] Various contemporary scholars hold that communication is not just about the transmission of information but also about creating meaning. This way, communication shapes the participant’s experience by conceptualizing the world, and making sense of their environment and themselves.[17] In regard to animal and plant communication, researchers focus less on meaning-making but often include additional requirements in their definition, for example, that the communicative behavior plays a beneficial role in natural selection or that some kind of response to the message is observed.[18][19][20] The paradigmatic form of communication happens between two or several individuals. However, it can also take place on a larger level, for example, between organizations, social classes, or nations.[5] Niklas Luhmann rejects the view that communication is, on its most fundamental level, an interaction between two distinct parties. Instead, he holds that «only communication can communicate» and tries to provide a conceptualization in terms of autopoietic systems without any reference to consciousness or life.[21]

Models of communicationEdit

Models of communication are conceptual representations of the process of communication.[22] Their goal is to provide a simplified overview of its main components. This makes it easier for researchers to formulate hypotheses, apply communication-related concepts to real-world cases, and test predictions.[23][24] However, it is often argued that many models lack the conceptual complexity needed for a comprehensive understanding of all the essential aspects of communication. They are usually presented visually in the form of diagrams showing various basic components and their interaction.[25][23][26]

Models of communication are often categorized based on their intended applications and how they conceptualize communication. Some models are general in the sense that they are intended for all forms of communication. They contrast with specialized models, which aim to describe only certain forms of communication, like models of mass communication.[27] An influential classification distinguishes between linear transmission models, interaction models, and transaction models.[24][28][23] Linear transmission models focus on how a sender transmits information to a receiver. They are linear because this flow of information only goes in one direction.[25][29] This view is rejected by interaction models, which include a feedback loop. Feedback is required to describe many forms of communication, such as a regular conversation, where the listener may respond by expressing their opinion on the issue or by asking for clarification. For interaction models, communication is a two-way-process in which the communicators take turns in sending and receiving messages.[25][29][30] Transaction models further refine this picture by allowing sending and responding to happen at the same time. This modification is needed, for example, to describe how the listener in a face-to-face conversation gives non-verbal feedback through their body posture and their facial expressions while the other person is talking. Transaction models also hold that meaning is produced during communication and does not exist independent of it.[30][25][31]

Lasswell’s model is based on five questions corresponding to five basic components.

All the early models, developed in the middle of the 20th century, are linear transmission models. Lasswell’s model, for example, is based on five fundamental questions: «Who?», «Says What?», «In What Channel?», «To Whom?», and «With What Effect?».[27][32][33] The goal of these questions is to identify the basic components involved in the communicative process: the sender, the message, the channel, the receiver, and the effect.[34][35][36] Lasswell’s model was initially only conceived as a model of mass communication, but it has been applied to various other fields as well. Some theorists, like Richard Braddock, have expanded it by including additional questions, like «Under What Circumstances?» and «For What Purpose?».[37][38][39]

The Shannon–Weaver model focuses on how a message is first translated into a signal and then back into a message.

The Shannon–Weaver model is another influential linear transmission model.[40][23][41] It is based on the idea that a source creates a message, which is then translated into a signal by a transmitter. Noise may interfere and distort the signal. Once the signal reaches the receiver, it is translated back into a message and made available to the destination. For a landline telephone call, the person calling is the source and their telephone is the transmitter. It translates the message into an electrical signal that travels through the wire, which acts as the channel. The person taking the call is the destination and their telephone is the receiver.[42][40][43] The Shannon–Weaver model includes an in-depth discussion of how noise can distort the signal and how successful communication can be achieved despite noise. This can happen, for example, by making the message partially redundant so that decoding is possible nonetheless.[42][44][45] Other influential linear transmission models include Gerbner’s model and Berlo’s model.[46][47][48]

Central to Schramm’s model are the processes of encoding and decoding as well as feedback.

The earliest interaction model is due to Wilbur Schramm.[30][49][50] For him, communication starts when a source has an idea and expresses it in the form of a message. This process is called encoding and happens using a code, i.e. a sign system that is able to express the idea, for example, through visual or auditory signs.[51][30][52] The message is sent to a destination, who has to decode and interpret it in order to understand it.[53][52] In response, they formulate their own idea, encode it into a message and send it back as a form of feedback. Another innovation of Schramm’s model is that previous experience is necessary to be able to encode and decode messages. For communication to be successful, the fields of experience of source and destination have to overlap.[51][54][52]

Barnlund’s model of interpersonal communication. The orange arrows show how the communicators decode cues and the yellow arrows symbolize their behavioral responses.

The first transactional model was proposed by Dean Barnlund. He understands communication as «the production of meaning, rather than the production of messages».[31] Its goal is to decrease uncertainty and arrive at a shared understanding.[55][56][57] This happens in response to external and internal cues. Decoding is the process of ascribing meaning to them and encoding consists in producing new behavioral cues as a response.[56][58][59]

HumanEdit

There are many forms of human communication. Often discussed distinctions concern whether language is used, as in the contrast between verbal and non-verbal communication, and whether one communicates with others or with oneself, as in the contrast between interpersonal and intrapersonal communication.[60][61] The field studying human communication is known as anthroposemiotics.[62]

MediumsEdit

VerbalEdit

Verbal communication is the exchange of messages in linguistic form or by means of language.[63][64] Some of the difficulties in distinguishing verbal from non-verbal communication come from the difficulties in defining what exactly language means. Language is usually understood as a conventional system of symbols and rules used for communication. Such systems are based on a set of simple units of meaning that can be combined with each other to express more complex ideas. The rules for combining the units into compound expressions are called grammar. This way, words are combined to form sentences.[65][66] One hallmark of human language, in contrast to animal communication, lies in its complexity and expressive power. For example, it can be used to refer not just to concrete objects in the here-and-now but also to spatially and temporally distant objects and to abstract ideas.[67][68] The academic discipline studying language is called linguistics. Significant subfields include semantics (the study of meaning), morphology (the study of word formation), syntax (the study of sentence structure), pragmatics (the study of language use), and phonetics (the study of basic sounds).[66]

A central distinction among languages is between natural and artificial or constructed languages. Natural languages, like English, Spanish, and Japanese, developed naturally and for the most part unplanned in the course of history. Artificial languages, like Esperanto, the language of first-order logic, C++, and Quenya, are purposefully designed from the ground up.[69] Most everyday verbal communication happens using natural languages. Central forms of verbal communication are speech and writing together with their counterparts of listening and reading.[70][71] Spoken languages use sounds to produce signs and transmit meaning while for writing, the signs are physically inscribed on a surface.[70][72][73] Sign languages, like American Sign Language, are another form of verbal communication. They rely on visual means, mostly by using gestures with hands and arms, to form sentences and convey meaning.[70][73] In colloquial usage, verbal communication is sometimes restricted to oral communication and may exclude writing and sign languages. However, in the academic sense, the term is usually used in a wider sense and encompasses any form of linguistic communication, independent of whether the language is expressed through speech, writing, or gestures.[63][73][74] Humans have a natural tendency to acquire their native language in childhood. They are also able to learn other languages later in life, so-called second languages. But this process is less intuitive and often does not result in the same level of linguistic competence.[75][76]

Verbal communication serves various functions. One key function is to exchange information, i.e. an attempt by the speaker to make the audience aware of something, usually of an external event. But language can also be used to express the speaker’s feelings and attitudes. A closely related role is to establish and maintain social relations with other people. Verbal communication is also utilized to coordinate one’s behavior with others and influence them. In some cases, language is not employed for an external purpose but only for entertainment or because it is enjoyable.[64][77][78] One aspect of verbal communication that stands out in comparison to non-verbal communication is that it helps the communicators conceptualize the world around them and themselves. This affects how perceptions of external events are interpreted, how things are categorized, and how ideas are organized and related to each other.[79][80]

Non-verbalEdit

Non-verbal communication is the exchange of information through non-linguistic modes, like facial expressions, gestures, and postures.[81] However, not every form of non-verbal behavior constitutes non-verbal communication and some theorists, like Judee Burgoon, hold that the existence of a socially shared coding system for interpreting the meaning of the behavior is relevant for whether it should be regarded as non-verbal communication.[82] A lot of non-verbal communication happens unintentionally and unconsciously, like sweating or blushing. But there are also conscious intentional forms, like shaking hands or raising a thumb.[83][82][84] Traditionally, most research focused on verbal communication. However, this paradigm has shifted and a lot of importance is given to non-verbal communication in contemporary research.[85][86] For example, many judgments about the nature and behavior of other people are based on non-verbal cues, like their facial expressions and tone of voice.[82] Some theorists claim that the majority of the ideas and information conveyed happens this way.[87][88] According to Ray Birdwhistell, for example, 65% of communication happens non-verbally.[82] Other reasons for its significance are that it is present in almost every communicative act to some extent, that it is able to fulfill many different functions, and that certain parts of it are universally understood.[89] It has also been suggested that human communication is at its core non-verbal and that words can only acquire meaning because of non-verbal communication.[88] The earliest forms of human communication are non-verbal, like crying to indicate distress and later also babbling, which conveys information about the infant’s health and well-being.[90][91] Non-verbal communication is studied in various fields besides communication studies, like linguistics, semiotics, anthropology, and social psychology.[82]

Non-verbal communication has many functions. It frequently contains information about emotions, attitudes, personality, interpersonal relationships, and private thoughts.[92][82][83] It often happens simultaneously with verbal communication and helps optimize the exchange through emphasis and illustration or by adding additional information. Non-verbal cues can also clarify the intent behind a verbal message.[92] Communication is usually more effective if several modalities are used and their messages are consistent.[88][93] But in some cases, the different modalities contain conflicting messages, for example, when a person verbally agrees with a statement but presses their lips together, thereby indicating disagreement non-verbally.[84]

There are many forms of non-verbal communication. They include kinesics, proxemics, haptics, paralanguage, chronemics, and physical appearance.[94][83] Kinesics investigates the role of bodily behavior in conveying information. It is commonly referred to as body language, even though it is, strictly speaking, not a language but belongs to non-verbal communication. It includes many forms, like gestures, postures, walking styles, and dance.[82][83][95] Facial expressions, like laughing, smiling, and frowning, all belong to kinesics and are expressive and flexible forms of communication.[96] Oculesics is another subcategory of kinesics in regard to the eyes. It covers questions like how eye contact, gaze, blink rate, and pupil dilation form part of communication.[97] Some kinesic patterns are inborn and involuntary, like blinking, while others are learned and voluntary, like giving a military salute.[84] Proxemics studies how personal space is used in communication. For example, the distance between the speakers reflects their degree of familiarity and intimacy with each other as well as their social status.[97] Haptics investigates how information is conveyed using touching behavior, like handshakes, holding hands, kissing, or slapping. Many of the meanings associated with haptics reflect care, concern, anger, and violence. For example, handshaking is often seen as a symbol of equality and fairness, while refusing to shake hands can indicate aggressiveness. Kissing is another form often used to show affection and erotic closeness.[97][98]

Paralanguage, also known as vocalics, concerns the use of voice in communication. It depends on verbal communication in the form of speech but studies how something is said instead of what is said. It includes factors like articulation, lip control, rhythm, intensity, pitch, fluency, and loudness.[99][83] In this regard, saying something loudly and in high pitch may convey a very different meaning than whispering the same words. Paralanguage is mainly concerned with spoken language but also includes aspects of written language, like the use of colors and fonts as well as the spatial arrangement in paragraphs and tables.[100] Chronemics concerns the use of time, for example, what messages are sent by being on time or being late for a meeting.[101] The physical appearance of the communicator also carries a lot of information, like height, weight, hair, skin color, gender, odors, clothing, tattooing, and piercing.[102][81] It is an important factor for first impressions but is more limited as a mode of communication since it is less changeable.[102] Some forms of non-verbal communication happen using artifacts, such as drums, smoke, batons, or traffic lights.[103]

ChannelsEdit

Channels of communication are often discussed in terms of the five senses as the sensory modes of perceiving the message.

For communication to be successful, the message has to travel from the sender to the receiver. The channel is the way this is accomplished. In this regard, the channel is not concerned with the meaning of the message but only with the technical means of how the meaning is conveyed.[104][42] Channels are often understood in terms of the senses used to perceive the message, i.e. hearing, seeing, smelling, touching, and tasting.[104][105][106] But in the widest sense, channels encompass any form of transmission, including technological means like books, cables, radio waves, telephones, or television.[104][107] Naturally transmitted messages usually fade rapidly whereas many messages using artificial channels have a much longer lifespan, like books or sculptures.[107]

The physical characteristics of a channel have an impact on the code and cues that can be used to express the information. For example, telephone calls are restricted to the use of verbal language and paralanguage but exclude facial expressions. It is often possible to translate messages from one code into another to make them available to a different channel, for example, by writing down words instead of speaking them or by using sign language.[108] For many technical purposes, the choice of channels matters regarding the amount of information that can be transmitted. For example, a wired Ethernet connection may have a higher capacity for data transfer than a wireless WiFi connection, making it more suitable for transferring large amounts of data. The same is true for fiber optic cables in contrast to copper cables.[106][109][110]

The transmission of information can occur through multiple channels at once. For example, regular face-to-face communication combines the auditory channel to convey verbal information with the visual channel transmitting non-verbal information using gestures and facial expressions. Employing multiple channels can enhance the effectiveness of communication by helping the audience better understand the subject matter.[93][111] The choice of channels often matters since the receiver’s ability to understand may vary depending on the chosen channel. For example, a teacher may decide to present some information orally and other information visually, depending on the content and the student’s preferred learning style.[112][111]

InterpersonalEdit

Interpersonal communication happens between two or more distinct individuals, like during a conversation.

Interpersonal communication is communication between distinct individuals. Its typical form is dyadic communication between two people but it can also refer to communication within groups.[113][114][115] It can be planned or unplanned and occurs in many different forms, like when greeting someone, during salary negotiations, or when making a phone call.[114][116] Some theorists, like Virginia M. McDermott, understand interpersonal communication as a fuzzy concept that manifests in degrees.[117] On this view, an exchange is more or less interpersonal depending on how many people are present, whether it happens face-to-face rather than through telephone or email, and whether it focuses on the relationship between the communicators.[118] In this regard, group communication and mass communication are less typical forms of interpersonal communication and some theorists treat them as distinct types.[107][114][118]

Various theories of the function of interpersonal communication have been proposed. Some focus on how it helps people make sense of their world and create society while others hold that its primary purpose is to understand why other people act the way they do and to adjust one’s behavior accordingly.[119] A closely related approach is to focus on information and see interpersonal communication as an attempt to reduce uncertainty about others and external events.[120] Other explanations understand it in terms of the needs it satisfies. This includes the needs of belonging somewhere, being included, being liked, maintaining relationships, and influencing the behavior of others.[120][121] On a practical level, interpersonal communication is used to coordinate one’s actions with the actions of others in order to get things done.[122] Research on interpersonal communication concerns such topics as how people build, maintain, and dissolve relationships through communication, why they choose one message rather than another, what effects these messages have on the relationship and on the individual, and how to predict whether two people would like each other.[123]

Interpersonal communication can be synchronous or asynchronous. For asynchronous communication, the different parties take turns in sending and receiving messages. An example would be the exchange of letters or emails. For synchronous communication, both parties send messages at the same time.[113] This happens, for example, when one person is talking while the other person sends non-verbal messages in response signaling whether they agree with what is being said.[25] Some theorists, like Sarah Trenholm and Arthur Jensen, distinguish between content messages and relational messages. Content messages express the speaker’s feelings toward the topic of discussion. Relational messages, on the other hand, demonstrate the speaker’s feelings toward their relationship with the other participants.[124]

IntrapersonalEdit

Daydreaming is a form of intrapersonal communication.

Intrapersonal communication is communication with oneself.[125][116][126] In some cases this manifests externally, like when engaged in a monologue, taking notes, highlighting a passage, and writing a diary or a shopping list. But many forms of intrapersonal communication happen internally in the form of inner dialog, like when thinking about something or daydreaming.[125]

Intrapersonal communication serves various functions. As a form of inner dialog, it is usually triggered by external events and may happen in the form of articulating a phrase before expressing it externally, planning for the future, or as an attempt to process emotions when trying to calm oneself down in stressful situations.[114][127] It can help regulate one’s own mental activity and outward behavior as well as internalize cultural norms and ways of thinking.[128] External forms of intrapersonal communication can aid one’s memory, like when making a shopping list, help unravel difficult problems, as when solving a complex mathematical equation line by line, and internalize new knowledge, like when repeating new vocabulary to oneself. Because of these functions, intrapersonal communication can be understood as «an exceptionally powerful and pervasive tool for thinking.»[129]

Based on its role in self-regulation, some theorists have suggested that intrapersonal communication is more fundamental than interpersonal communication. This is based on the observation that young children sometimes use egocentric speech while playing in an attempt to direct their own behavior. On this view, interpersonal communication only develops later when the child moves from their early egocentric perspective to a more social perspective.[130][131] Other theorists contend that interpersonal communication is more basic. They explain this by arguing that language is used first by parents to regulate what their child does. Once the child has learned this, it can apply the same technique on itself to get more control over its own behavior.[128][132]

Contexts and purposesEdit

There are countless other categorizations of communication besides the types discussed so far. They often focus on the context, purpose, and topic of communication. For example, organizational communication concerns communication between members of organizations such as corporations, nonprofits, or small businesses. Central in this regard is the coordination of the behavior of the different members as well as the interaction with customers and the general public.[133][134] Closely related terms are business communication, corporate communication, professional communication, and workspace communication.[135][136] Political communication is communication in relation to politics. It covers topics like electoral campaigns to influence the voters and legislative communication, like letters to a congress or committee documents. Specific emphasis is often given to propaganda and the role of mass media.[137] Intercultural communication is relevant to both organizational and political communication since they often involve attempts to exchange messages between communicators from different cultural backgrounds.[138] In this context, it is crucial to avoid misunderstandings since the cultural background affects how messages are formulated and interpreted.[139][54] This is also relevant for development communication, which is concerned with the use of communication for assisting in development, specifically concerning aid given by first-world countries to third-world countries.[140][141] Another significant field is health communication, which is about communication in the field of healthcare and health promotion efforts. A central topic in this field is how healthcare providers, like doctors and nurses, should communicate with their patients.[142][143]

Many other types of communication are discussed in the academic literature. They include international communication, non-violent communication, strategic communication, military communication, aviation communication, risk communication, defensive communication, upward communication, interdepartmental communication, scientific communication, environmental communication, and agricultural communication.[144][145][146]

Other speciesEdit

Besides human communication, there are many other forms of communication found, for example, in the animal kingdom and among plants. The field of inquiry studying these forms of communication is called biosemiotics.[147][114] There are additional difficulties in this field for judging whether communication has taken place between two individuals. For example, acoustic signals are often easy to notice and analyze for scientists but additional difficulties come when judging whether tactile or chemical changes should be understood as communicative signals rather than as other biological processes.[148]

For this reason, researchers often use slightly altered definitions of communication in order to facilitate their work. A common assumption in this regard comes from evolutionary biology and holds that communication should somehow benefit the communicators in terms of natural selection.[18][19] In this regard, «communication can be defined as the exchange of information between individuals, wherein both the signaller and receiver may expect to benefit from the exchange.»[149] So the sender should benefit by influencing the receiver’s behavior and the receiver should benefit by responding to the signal. It is often held that these benefits should exist on average but not necessarily in every single case. This way, deceptive signaling can also be understood as a form of communication. One problem with the evolutionary approach is that it is often very difficult to assess the influence of such behavior on natural selection.[150] Another common pragmatic constraint is to hold that it is necessary to observe a response by the receiver following the signal when judging whether communication has occurred.[151]

AnimalsEdit

Animal communication is the process of giving and taking information among animals.[152] The field studying animal communication is called zoosemiotics.[153] There are many parallels to human communication. For example, humans and many animals express sympathy by synchronizing their movements and postures.[92] Nonetheless, there are also significant differences, like the fact that humans also engage in verbal communication while animal communication is restricted to non-verbal communication.[153][154] Some theorists have tried to distinguish human from animal communication based on the claim that animal communication lacks a referential function and is thus not able to refer to external phenomena. However, this view is often rejected, especially for higher animals.[155] A different approach is to draw the distinction based on the complexity of human language, especially its almost limitless ability to combine basic units of meaning into more complex meaning structures. For example, it has been argued that recursion is a property of human language that sets it apart from all non-human communicative systems.[156] Another difference is that human communication is frequently associated with a conscious intention to send information, which is often not discernable for animal communication.[157]

Many species of fireflies communicate with light to attract mates.

Animal communication can take a variety of forms, including visual, auditory, tactile, olfactory, and gustatory communication. Visual communication happens in the form of movements, gestures, facial expressions, and colors, like movements seen during mating rituals, the colors of birds, and the rhythmic light of fireflies. Auditory communication takes place through vocalizations by species like birds, primates, and dogs. It is frequently used to alert and warn. Lower animals often have very simple response patterns to auditory messages, reacting either by approach or avoidance.[158][153] More complex response patterns are observed for higher species, which may use different signals for different types of predators and responses. For example, certain primates use different signals for airborne and land predators.[64] Tactile communication occurs through touch, vibration, stroking, rubbing, and pressure. It is especially relevant for parent-young relations, courtship, social greetings, and defense. Olfactory and gustatory communication happens chemically through smells and tastes.
[158][153]

There are huge differences between species concerning what functions communication plays, how much it is realized, and the behavior through which they communicate.[159] Common functions include the fields of courtship and mating, parent-offspring relations, social relations, navigation, self-defense, and territoriality.[160] One part of courtship and mating consists in identifying and attracting potential mates. This can happen through songs, like grasshoppers and crickets, chemically through pheromones, like moths, and through visual messages by flashing light, like fireflies.[161][159] For many species, the offspring depends for its survival on the parent. One central function of parent-offspring communication is to recognize each other. In some cases, the parents are also able to guide the offspring’s behavior.[162][163] Social animals, like chimpanzees, bonobos, wolves, and dogs, engage in various forms of communication to express their feelings and build relations.[164] Navigation concerns the movement through space in a purposeful manner, e.g. to locate food, avoid enemies, and follow a colleague. In bats, this happens through echolocation, i.e. by sending auditory signals and processing the information from the echoes. Bees are another often-discussed case in this respect since they perform a dance to indicate to other bees where flowers are located.[165] In regard to self-defense, communication is used to warn others and to assess whether a costly fight can be avoided.[166][167] Another function of communication is to mark and claim certain territories used for food and mating. For example, some male birds claim a hedge or part of a meadow by using songs to keep other males away and attract females.[168]

Two competing theories in the study of animal communication are nature theory and nurture theory. Their conflict concerns to what extent animal communication is programmed into the genes as a form of adaptation rather than learned from previous experience as a form of conditioning.[64][19] To the degree that it is learned, it usually happens through imprinting, i.e. as a form of learning that only happens in a certain phase and is then mostly irreversible.[169]

Plants, fungi, and bacteriaEdit

Plant communication refers to plant processes involving the sending and receiving of information.[170] The field studying plant communication is called phytosemiotics.[171] This field poses additional difficulties for researchers since plants are very different from humans and other animals: they lack a central nervous system and have rigid cell walls.[172][173][174] These walls restrict movement and make it impossible for plants to send or receive signals that depend on rapid movement.[151] However, there are various similarities as well since plants face many of the same challenges as other animals, like finding resources, avoiding predators and pathogens as well as finding mates and ensuring that their offspring survives.[175] Many of the evolutionary responses to these challenges are analogous to those in animals but are implemented using different means.[176] One crucial difference is that chemical communication is much more prominent for plant communication in contrast to the importance of visual and auditory communication for animals.[177]

Steps of plant communication

Communication is a form of behavior. In regard to plants, the term behavior is usually not defined in terms of physical movement, as is the case for animals, but as a biochemical response to a stimulus. This response has to be short relative to the plant’s lifespan. Communication is a special form of behavior that involves conveying information from a sender to a receiver and is distinguished from other types of behavior, like defensive reactions and mere sensing.[178] Theorists usually include additional requirements, like that there is some form of response in the receiver and that the communicative behavior benefits both sender and receiver in terms of natural selection.[20][179] Richard Karban distinguishes three steps of plant communication: the emission of a cue by a sender, the perception of the cue by a receiver, and their response.[180] It is not relevant to what extent the emission of a cue is intentional but it should be possible for the receiver to ignore the signal.[181]

Plant communication happens in various forms. It includes communication within plants, i.e. within plant cells and between plant cells, between plants of the same or related species, and between plants and non-plant organisms, especially in the root zone. Plant roots also communicate with rhizome bacteria, fungi, and insects within the soil.[182] A prominent form of communication is airborne and happens through so-called volatile organic compounds (VOCs). For example, many plants, like maple trees, release VOCs when they are attacked by a herbivore to warn neighboring plants, which then react accordingly by adjusting their defenses.[183][184][185] Another form of plant-to-plant communication happens through mycorrhizal fungi. These fungi form underground networks, sometimes referred to as the Wood-Wide Web, and connect the roots of different plants. The plants use the network to send messages to each other, specifically to warn other plants of a pest attack and to help prepare their defenses.[186]

Communication can also be observed for fungi and bacteria. Some fungal species communicate by releasing pheromones into the external environment. For example, they are used to promote sexual interaction (mating) in several aquatic fungal species, like Allomyces macrogynus, the Mucorales fungus Mucor mucedo, Neurospora crassa and the yeasts Saccharomyces cerevisiae, Schizosaccharomyces pombe, and Rhodosporidium toruloides.[187][188][189] One form of communication between bacteria is called quorum sensing. It happens by releasing hormone-like molecules, which other bacteria detect and respond to. This process is used to monitor the environment for other bacteria and to coordinate population-wide responses, for example, by sensing the density of bacteria and regulating gene expression accordingly. Other possible responses include the induction of bioluminescence and the formation of biofilms.[190][191][192]

InterspeciesEdit

Most communication happens between members within a species as a form of intraspecies communication. This is because the purpose of communication is usually some form of cooperation, which happens mostly within a species while different species are often in conflict with each other in their competition over resources.[193] However, there are also some forms of interspecies communication.[194][193] This occurs especially when there are symbiotic relationships and significantly less for parasitic or predator-prey relationships.[195][196]

Many flowers use vivid colors to signal to insects that they offer food like nectar.

Interspecies communication plays a key role for various plants that depend for their reproduction on external agents.[197] For example, flowers need insects for pollination and provide resources like nectar and other rewards in return.[198] They use various forms of communication to signal their benefits and attract visitors, for example, by using colors that stand out from their surroundings and by using symmetrical shapes.[199][200] This form of advertisement is necessary since different flowers compete for potential visitors.[201] Many fruit-bearing plants rely on plant-to-animal communication to disperse their seeds and move them to a favorable location.[202] This happens by providing nutritious fruits to animals. The seeds are eaten together with the fruit and are later excreted at a different location.[203] Communication is central to make the animals aware of where the fruits are and whether they are ripe. For many fruits, this happens through their color: they have an inconspicuous green color until they ripen and take on a new color that stands in visual contrast to the environment.[204] Another example of interspecies communication is found in the ant-plant relationship.[195][193] It concerns, for example, the selection of seeds by ants for their ant gardens and the pruning of exogenous vegetation as well as plant protection by ants.[205]

Several animal species also engage in interspecies communication, like apes, whales, dolphins, elephants, and dogs.[206] For example, different species of monkeys use common signals to cooperate when threatened by a common predator.[196] An example of interspecies communication involving humans is found in their relation to pets.[207][192] For example, acoustic signals play a central role in communication with dogs. Dogs are able to learn to respond to various commands, like «sit» and «come». They can even learn short syntactic combinations, like «bring X» or «put X in a box». They also react to the pitch and frequency of the human voice by reading off information about emotions, dominance, and uncertainty. Humans can understand dog signals in the form of interpreting and reacting to their emotions, such as aggressiveness, fearfulness, and playfulness.[208][209]

ComputerEdit

Example of computer communication: modems act as transmitter and receiver while the public telephone network is used as a transmission system.[210]

Computer communication concerns the exchange of data between computers and similar devices.[211][212] For this to be possible, the devices have to be connected through a transmission system that forms a network between them. To access the transmission system, a transmitter is required to send messages and a receiver is required to receive them. For example, a personal computer may use a modem as a transmitter to send information to a server through the public telephone network as the transmission system. The server may use a modem as its receiver.[213][214] To transmit the data, it has to be converted into an electric signal.[215] Communication channels used for transmission are either analog or digital and are characterized by features like bandwidth and latency.[216][217][218]

There are many different forms of computer networks. The most commonly discussed ones are LANs and WANs. LAN stands for local area network, which are computer networks within a limited area, usually with a distance of less than one kilometer.[219][220] For example, connecting two computers within a home or an office building is a form of LAN. This can happen using a wired connection, like Ethernet, or a wireless connection, like WiFi.[221][222] WANs, on the other hand, are wide area networks that span large geographical regions, like the internet.[219][223][220] They may use several intermediate connection nodes to link the different endpoints.[224][225] Further types of computer networks include PANs (personal area networks), CANs (campus area networks), and MANs (Metropolitan area networks).[226][227]

For computer communication to be successful, the involved devices have to follow a common set of conventions governing their exchange. These conventions are known as the communication protocol and concern various aspects of the exchange, like the format of the data exchanged, how to respond to transmission errors, and how the two systems are synchronized, for example, how the receiver identifies the start and end of a signal.[228][229] A significant distinction in this regard is between simplex, half-duplex, and full-duplex systems. For simplex systems, signals flow only in one direction from the sender to the receiver, like in radio, television, or screens displaying arrivals and departures at airports.[225] Half-duplex systems allow two-way exchanges but signals can only flow in one direction at a time, like walkie-talkies or police radios. In the case of full-duplex systems, signals can flow in both directions at the same time, like regular telephone and internet.[230] In either case, it is often important that the connection is secure to ensure that the transmitted data reaches only the intended destination and not an unauthorized third party.[231]

Human-computer communication is a closely related field that concerns the question of how humans interact with computers.[232] This happens through a user interface, which includes the hardware used to interact with the computer, like mouse, keyboard, and monitor, as well as the software used in the process.[233] On the software side, most early user interfaces were command-line interfaces in which the user has to type a command to interact with the computer.[234] Most modern user interfaces are graphical user interfaces, like Microsoft Windows and macOS. They involve various graphical elements through which the user can interact with the computer, like icons representing files and folders as well as buttons used to trigger commands. They are usually much easier to use for non-experts.[235] One aim when designing user interfaces is to simplify the interaction with computers. This helps make them more user-friendly and accessible to a wider audience while also increasing productivity.[236]

Communication studiesEdit

Communication studies, also referred to as communication science, is the academic discipline studying communication. It is closely related to semiotics, with one difference being that communication studies focuses more on technical questions of how messages are sent, received, and processed while semiotics tackles more abstract questions in relation to meaning and hows signs acquire meaning.[64] Communication studies covers a wide area overlapping with many other disciplines, such as biology, anthropology, psychology, sociology, linguistics, media studies, and journalism.[237]

Many contributions in the field of communication studies focus on developing models and theories of communication. Models of communication aim to give a simplified overview of the main components involved in communication. Theories of communication, on the other hand, try to provide conceptual frameworks to accurately present communication in all its complexity.[238][26][239] Other topics in communication studies concern the function and effects of communication, like satisfying physiological and psychological needs and building relationships as well as gathering information about the environment, others, and oneself.[240][121] A further issue concerns the question of how communication systems change over time and how these changes correlate with other societal changes.[241] A related question focuses on psychological principles underlying those changes and the effects they have on how people exchange ideas.[242]

Communication was already studied as early as Ancient Greece. Influential early theories are due to Plato and Aristotle, who emphasized public speaking and the understanding of rhetoric. For example, Aristotle held that the goal of communication is to persuade the audience.[243] However, the field of communication studies only became a separate research discipline in the 20th century, especially starting in the 1940s.[244][245] The development of new communication technologies, such as telephone, radio, newspapers, television, and the internet, has had a big impact on communication and communication studies.[244][246][247] Today, communication studies is a wide discipline that includes many subfields dedicated to topics like interpersonal and intrapersonal communication, verbal and non-verbal communication, group communication, organizational communication, political communication, intercultural communication, mass communication, persuasive communication, and health communication.[244][144][248] Some works in communications studies try to provide a very general characterization of communication in the widest sense while others attempt to give a precise analysis of a specific form of communication.[144]

Communicative competenceEdit

Communicative competence is the ability to communicate effectively or to choose the appropriate communicative behavior in a given situation.[249] It concerns several aspects, like what to say and how to say it as well as when to say it.[250] It includes both the capability to send messages as well as to receive and understand them.[251] Competence is often used as a synonym for ability[252] and contrasted with performance: competence can be present even if it is not exercised while performance consists in the realization of this competence.[253][254][255] However, some theorists reject this distinction and hold instead that whether the behavior is actually performed is highly relevant for whether the competence is possessed. On this view, performance is the observable part and is used to infer competence in relation to future performances.[256] Some researchers define communicative competence subjectively as the individual’s perception of their performance, i.e. whether they managed to realize their own goals.[257] A different approach is to understand it more objectively, judged from the perspective of an observer concerning whether a person meets certain social expectations. These two perspectives are not mutually exclusive and can be combined by achieving one’s personal goals while doing so in a socially appropriate manner.[258]

In this regard, there are two central components to communicative competence: effectiveness and appropriateness.[259][260] Effectiveness is the degree to which the speaker achieves their desired outcomes or the degree to which preferred alternatives are realized.[261][251] This means that whether a communicative behavior is effective does not just depend on the actual outcome but also on the speaker’s intention, i.e. whether this outcome was what they intended to achieve. Because of this, some theorists additionally require that the speaker has a certain background knowledge of what they were doing and should therefore be able to give an explanation of why they engaged in one behavior rather than another.[262] Effectiveness is closely related to efficiency but not identical to it. The difference is that effectiveness is about achieving goals while efficiency is about using few resources (such as time, effort, and money) in the process.[252] Appropriateness means that the communicative behavior meets certain social standards and expectations.[262][260] It is «the perceived legitimacy or acceptability of behavior or enactments in a given context».[252] This means that the speaker is aware of the social and cultural context in order to adapt and express the message in a way that is considered acceptable in the given situation.[263][264][265] For example, to bid farewell to their teacher, a student may use the expression «Goodbye, sir» but not the expression «I gotta split, man», which they may use when talking to a peer.[266][267] To be both effective and appropriate means to achieve one’s preferred outcomes in a way that follows social standards and expectations.[268]

Many additional components of communicative competence have been suggested, such as empathy, control, flexibility, sensitivity, and knowledge.[269][270] It is often discussed in terms of the individual communications skills employed in the process, i.e. the specific behavioral components that make up communicative competence.[271][272] They include nonverbal communication skills and conversation skills as well as message
production and reception skills.[251] Examples of message production skills are speaking and writing while listening and reading are the corresponding reception skills.[71] On a purely linguistic level, communicative competence involves a proper understanding of a language, including its phonology, orthography, syntax, lexicon, and semantics.[267] It impacts many aspects of the individual’s life that depend on successful communication, like ensuring basic necessities of survival as well as building and maintaining relationships.[273] Communicative competence is a key factor regarding whether a person is able to reach their goals in social life, like having a successful career or finding a suitable spouse.[274] Because of this, it can have a big impact on the individual’s well-being.[273][271] The lack of communicative competence, on the other hand, can cause various problems both on the individual and the societal level, including professional, academic, and health problems.[271]

Barriers to effective communicationEdit

Barriers to effective communication can distort the message. This may result in failed communication and cause undesirable effects. Potential sources of distortion include filtering, selective perception, information overload, emotions, communication apprehension, and gender differences.[275] Noise is another negative factor. It concerns influences that interfere with the message on its way to the receiver and distort it.[25][276] For example, crackling sounds during a telephone call are one form of noise. Ambiguous expressions can also inhibit effective communication and make it necessary to disambiguate between the possible interpretation to discern the sender’s intention.[277] These interpretations depend also on the cultural background of the participants. Significant cultural differences constitute additional difficulties and make it more likely that messages are misinterpreted.[53][54][278]

HistoryEdit

The history of communication investigates how communicative processes evolved and interacted with society, culture, and technology.[279][280] Human communication has a long history and the way people communicate has changed a lot in the process. Many of these changes were triggered by the development of new communication technology and had various effects on how people exchanged ideas.[281][282][283] In the academic literature, the history of communication is usually divided into different ages based on the dominant form of communication in that age. There are some disagreements about the number of ages and the precise periodization but they usually include ages for speaking, writing, and print as well as electronic mass communication and the internet.[284] According to Marshall Poe, the different dominant media for each age can be characterized in relation to accessibility (cost of using the medium), privacy (cost of hiding data from third parties), fidelity (degree to which the medium can express information), volume (amount of data that can be transmitted), velocity (the time it takes to transmit), range (the maximum distance between sender and receiver), persistence (the time the data remains intact), and searchability (how easy it is to find data). Poe argues that subsequent ages usually involve some form of improvement in regard to these characteristics.[285][281]

In early societies, spoken language was the primary form of communication.[107][282] Most knowledge was passed on through it, often in the form of stories or wise sayings. One problem with this form is that it does not produce stable knowledge since it depends on imperfect human memory. Because of this, many details differ from one telling to the next and are presented differently by distinct storytellers.[107] As people started to settle and form agricultural communities, societies grew and there was an increased need for stable records of ownership of land and commercial transactions. This triggered the invention of writing, which is able to solve many of these problems of oral communication.[286][282] It is much more efficient at preserving knowledge and passing it on between generations since it does not depend on human memory.[287][282]

Sales contract inscribed on a clay tablet in pictographic writing using cuneiform

Most early written communication happened through pictograms. Pictograms are graphical symbols that convey meaning by visually resembling real world objects. The first complex pictographic writing system was developed around 3500 BCE by the Sumerians and is called cuneiform.[287][282][288] Pictograms are still in use today, like no-smoking signs and the symbols of male and female figures on bathroom doors.[287] A significant disadvantage of pictographic writing systems is that they require a huge amount of symbols to refer to all the objects one wants to talk about. This problem was solved by the development of alphabetic writing systems, which dominate to this day. Their symbols do not stand for regular objects but for the basic units of sound used in spoken language, so-called phonemes.[287][289][282] Another drawback of early forms of writing, like the clay tablets used for cuneiform, was that they were not very portable. This made it difficult to transport the texts from one location to another to share the information. This changed with the invention of papyrus by the Egyptians around 2500 BCE and was further improved later by the development of parchment and paper.[282][290]

Until the 1400s, almost all written communication was done by hand. Because of this, the spread of writing within society was still rather limited since the cost of copying books by hand was relatively high. The introduction and popularization of mass printing in the middle of the 15th century by Johann Gutenberg resulted in rapid changes in this regard. It quickly increased the circulation of written media and also led to the dissemination of new forms of written documents, like newspapers and pamphlets. One side effect was that the augmented availability of written documents significantly improved the general literacy of the population. This development served as the foundation for revolutions in various fields, including science, politics, and religion.[291][282][292]

Scientific discoveries in the 19th and 20th centuries caused many further developments in the history of communication. They include the invention of telegraphs and telephones, which made it even easier and faster to transmit information from one location to another without the need to transport written documents.[282][293] These communication forms were initially limited to cable connections, which had to be established first. Later developments found ways of wireless transmission using radio signals. They made it possible to reach wide audiences and radio soon became one of the central forms of mass communication.[294][282] Various innovations in the field of photography enabled the recording of images on film, which led to the development of cinema and television.[295][282] The reach of wireless communication was further enhanced with the development of satellites, which made it possible to broadcast radio and television signals to different stations all over the world. This way, information could be shared almost instantly everywhere around the globe.[282] The development of the internet constitutes a further milestone in the history of communication. It made it easier than ever before for people to exchange ideas, collaborate, and access information from anywhere in the world by using a variety of means, such as websites, e-mail, social media, and video conferences.[296][297]

See alsoEdit

  • 21st century skills
  • Advice
  • Augmentative and alternative communication
  • Bias-free communication
  • Communication rights
  • Context as Other Minds
  • Cross-cultural communication
  • Data transmission
  • Error detection and correction
  • Information engineering
  • Inter mirifica
  • Intercultural communication
  • Ishin-denshin
  • Group dynamics
  • Proactive communications
  • Sign system
  • Signal
  • Small talk
  • SPEAKING
  • Telepathy
  • Understanding

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  • Steinberg, Sheila (2007). An Introduction to Communication Studies. Juta and Company Ltd. ISBN 9780702172618.

External linksEdit

  •   Quotations related to Communication at Wikiquote
  •   Media related to Communication at Wikimedia Commons
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What is Communication?

Communication is as old as human civilization. The common need for protection led to group life. As group life developed, forms of communication also developed. Communication was in the forms of codes, indications, signals and expressions.

Gradually with the increase in population, division of labour, exchange economy, etc., necessitated the development of language. In the present day world, communication is vital need of every Step in any industrial or commercial activity.

The term communication has been derived from the Latin word, ‘communis’, which means common. Literally, communication means, to tell, show, spread the information and inform. The term communication is used to signify the process of transferring ideas or receiving it by any means such as word of mouth, telephone, telegram, letter, message, etc. Thus, communication stands for sharing of information, imparting or conveying ideas and knowledge.

Learn about:- 1. Meaning of Communication 2. Concept of Communication 3. Objectives of Communication 4. Characteristics 5. Importance 6. Communication Process Model 7. Functions 8. Good Communication Gateway 9. Organisational Communication 10. Essentials 11. Fundamentals 12. Mechanics 13. Barriers 14. Guidelines for Effective Communication.

What is Communication: Meaning, Concept, Objectives, Characteristics, Importance, Functions, Fundamentals and Barriers


Contents:

  1. Meaning of Communication
  2. Concept of Communication
  3. Objectives of Communication
  4. Characteristics of Communication
  5. Importance of Communication
  6. Communication Process Model
  7. Functions of Communication
  8. Good Communication Gateway
  9. Organisational Communication
  10. Essentials of Communication
  11. Fundamentals of Communication
  12. Mechanics of Communication
  13. Barriers to Communication
  14. Guidelines for Effective Communication

What is Communication?

The English word ‘communication’ is derived from the Latin word communis, which means common. The term communication refers to the sharing of ideas in common. In other words, it is the transmission and interaction of facts, ideas, opinions, feelings or attitudes. Communication is the essence of management. The basic function of management (planning, organising, staffing, directing and controlling) cannot be performed well without effective communication.

In short, Communication is the process of passing ideas, views, facts, information and understanding from one person to another. This process is necessary for making the subordinates understand what the management expects from them.

Communication cannot take place without two parties – receiver and the sender. The information which is sent by the sender must be understandable to the receiver.

Communication is as old as human civilization. The common need for protection led to group life. As group life developed, forms of communication also developed. Communication was in the forms of codes, indications, signals and expressions. Gradually with the increase in population, division of labour, exchange economy, etc., necessitated the development of language. In the present day world, communication is vital need of every Step in any industrial or commercial activity.

The term communication has been derived from the Latin word, ‘communis’, which means common. Literally, communication means, to tell, show, spread the information and inform. The term communication is used to signify the process of transferring ideas or receiving it by any means such as word of mouth, telephone, telegram, letter, message, etc. Thus, communication stands for sharing of information, imparting or conveying ideas and knowledge.

Following are some of the important definitions of communication:

Communication may be defined as “the transfer of information and understanding from one person to another.”

According to Koontz and O’Donnel, Communication may be understood “as the exchange of information at least between two persons with a view to create an understanding in the mind of the other, whether or not it gives rise to conflict.”

Newman and Summer- “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”

‘Communication is the sum of all things a person does when he wants to create an understanding in the mind of another’. – Louis A. Allen

‘It is the process of passing information and understanding from one person to another. It is essentially a bridge of meaning between people. By using this bridge of meaning, a person can safely cross the river of misunderstanding that separates all the people’. – Keith Davis


What is Communication – Concept

‘Information’ and ‘Communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through. Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit.

“Sending, giving or exchanging information and ideas”, is defined by Webster’s Dictio­nary.

Business Communication:

Business Communication is communication that promotes a product, service, marketing, or organization; relays information within a business; or functions as an official statement from a company. It is important to acquire the skills of effective writing and speaking. It is also common for prestigious companies to insist upon excellent communication skills as a requirement at the time of recruitment.

Medium of Communication:

As rightly said by novelist; Salman Rushdie, “The language of a politician obscures the truth. The language of an artist reveals it”.

Medium are the storage and transmission channels or tools used to store and deliver information or data. At times we may even prefer to use signs and gestures. It’s important to exchange thoughts and ideas with others if we have to play a meaningful role in society.

Need for Improving English Skills:

It has been well said by Narayan Sehgal that “English has become the global language for business and finance”. To carry out business, we need to interact with a large number of people.

“Colleges teach the one thing that is perhaps most valuable for the future employees to know and that is to express ideas in writing and speaking”. – Peter Drucker.

The USP (Unique Selling Proposition) of Business Communication is its clarity and simplicity. Business English should reveal complete meaning without ambiguity.


What is Communication – Objectives

The primary objective of communication in management is to convey information—instructions, policies, procedures, decisions, etc., so the listener will hear, read, understand what is said, agree and accept the message, and react as intended by the manager or sender of communication.

In addition, the manager will probably desire to influence or persuade the employee in a way that will help maintain favourable relationships. Other motivating goals or objectives of managerial communication may be social interchange, per­sonal advancement, self-expression. Conversely the employee also has similar goals of communication in an organisation. Role of Communication in Organisation

Decision-making is the core of management process. The relationship of communication and decision-making is insepa­rable since decisioning must rely on information. Decision is the triggering mechanism of communication. Decision cen­tres also become communication centres. The manager is a decision-maker. But all decisions are now based on commu­nication of information to the management.

Management information system has assumed unique importance in modern management. Then again we need effective communication for passing on decisions to those involved in executing them. Communication enables a group to think together, to see together, and to act together.

In fact, without communi­cation, there could be no organisation. People would be link­ed by a chain of command but they would be acting without a chain of understanding. Poor communication leads to poor co-ordination. Similarly, cooperation itself depends upon communication.

Management is getting things done through others. Hence, all management acts must pass through the bottleneck of communication. Managerial ideas, plans and decisions are put into effect through communication. A management may have the best business plans, but until they can be communi­cated, they are worthless.

Management communication in the organisation has two purposes:

i. Provision of informa­tion and understanding needed for group effort.

ii. Provi­sion of attitudes needed for motivation, co-operation and job satisfaction.

The first purpose assures the skill to work, while the second purpose assures the will to work. The two toge­ther will give us teamwork. Thus better communication gets better job performance and more work satisfaction. Each managerial position is a centre of communication.

The flow of information and understanding may be secured by various devices of communication, e.g., words, letters, symbols or messages. Information and understanding are passed to the receiver, and knowledge of its effect is passed back to the sender in the form of feedback.

Motivation and direction both depend on effective com­munication. Every aspect of management requires good communication. As the transfer of information, communi­cation must be understandable to the receiver. It is the sum total of all the things one person does when he wants to create understanding in the mind of another. It is a bridge between meaning and understanding.

It involves a systematic and continuous process of telling, listening and understand­ing. Communication is the chain of understanding that binds an enterprise from top to bottom and from side to side. No organisation can accomplish anything without a chain of understanding to support its chain of command.

The orga­nisation chart may establish the chain of command, but it is extremely difficult to establish and maintain an effective chain of understanding, i.e., the best system of communication. Successful motivation and delegation depend on the flow of understanding through the various techniques of communi­cation.

Management should place greater reliance on the face-to-face communication. It is very effective in terms of employee response and interest. Information flow downward is usually assured by the chain of command under the Scalar or line organisation.

But conscious efforts are necessary to ensure free flow of upward communication from the bottom to the top and this feedback information system is absolutely essential for smooth management of a big business. From recruitment to retirement of employees we need effective net-work of communication.


What is Communication – Characteristics

The characteristics of communication are as follows:

(i) At least two persons – Communication involves at least two persons—the sender and the receiver. The sender sends the message and the receiver receives the message. There is an exchange of information between two or more persons.

(ii) Two-way process – Communication is essentially a two-way process. It does not merely means sending and receiving messages. It is not complete unless and until the message has been understood by the receiver in the same sense.

(iii) Form of communication – Communication may take several forms, e.g., order, instruction, report, queries, etc. It may be verbal or written. It may be formal or informal.

(iv) Scope – Communication is present in all human relationships. It is essential in all types of organisations and at all levels of management. It has a very wide scope.

(v) Dynamic process – Communication is influenced by the mood and thinking of the sender and receiver. It keeps on changing depending upon the Level of understanding of the sender and receiver.

(vi) Goal-oriented – Communication is goal-oriented and is effective only when there is a congruence of goals of the sender and the receiver.

(vii) Interdisciplinary – Communication derives knowledge from several sciences like anthropology (study of body language), sociology (study of human behaviour), psychology (study of human), etc. The linking between these sciences makes communication effective.

(viii) Interpersonal relations – The main purpose of communication is to influence the human behaviour which creates interpersonal relations.

(ix) Circular process – There is circular flow of information in the communication process. After the feedback, the receiver of the original message is required to transmit another message. The response indicates the success of the communication.


What is Communication – Importance and Guidelines for Effective Communication

(i) Increase in Size:

With the large scale of operation in business firm, the need for effective communication has been largely felt.

(ii) Growing Specialization:

Increase in departments has led to the requirement of specialization inside the organisation. Sound communication is essential for ensuring mutual co-operation and understanding between different departments for smooth functioning of the organisation.

(iii) Cut-Throat Competition:

Due to liberalization and globalization, severe competition has resulted in between private, public sectors and foreign banks. Communication through mass media, newspaper, advertisement etc. has become important to survive in the race.

(iv) Trade Union Movement:

Trade unions are very strong and powerful. Regular exchange of information, consulting union leader’s etc. helps to maintain healthy relations between them.

(v) Human Relations:

To develop mutual trust and confidence, it is necessary for management and employees to communicate with each other. Participation of employ­ees in the management process has bought in a sense of belonging and loyalty towards the organisation.

(vi) Public Relations:

Every organisation needs to keep its customers, stakeholders, government and other sections of the society informed about its product and contribu­tion to the society. Public relation helps in building goodwill for the organisation.

(vii) Personal Asset:

Communication skill is essential for every successful job. Managers are required to speak to public at large on various occasions. The ability to communicate effectively is equally essential for promotion in career.

Guidelines for Effective Communication are:

1. Choose the Right Means and Mode:

The right means and mode of communication is chosen after considering various factors like cost, resources, organisation size and policy etc.

2. Own Your Message:

It is very important to take responsibility for what we say. Personal pronoun should be used to lend credibility to the message.

3. Offer Complete and Relevant Information:

Message should never be left incomplete. It may create a huge barrier in communication if messages are incomplete. For effective communication, message should be relevant and complete. It should be supported by facts and observations. It should be well planned and organized. No assumptions should be made by the receiver.

4. Obtain Feedback:

Whether the message sent by the sender is understood in same terms by the receiver or not can be judged by the feedback received. The feedback should be timely and in personal. It should be specific rather than general.

5. Think of the Recipient:

Empathy with the listeners is essential for effective verbal communication. The speaker should step into the shoes of the listener and be sensitive to their needs and emotions. This way he can understand things from their perspective and make communication more effective.

6. Verbal and Non-Verbal Congruence:

Meanings are usually communicated in more than one way. For example while saying ‘yes’ our head should always nod up to down. This shows the verbal and non-verbal congruence.

7. Repeat if Necessary:

Repetition is generally avoided but in many cases message should be repeated for confirmation and feedback and to check whether the important part of the message has not been lost.

8. Do not Judge:

Judgments are usually based on one’s own perception. Unfavourable judgments and remarks should be avoided.

9. Rely on facts:

Facts are the best way to persuade the listener in agreeing with the message. An incomplete message with assumptions holds no value. While sending a message, sender should always try to state the facts to support his message.


What is Communication – Components of Communication Process

Communication is the process by which one person conveys meaning from one person to another. It is a two- way process which takes place in the relationship be­tween a sender and a receiver. It is a continuous and interpersonal process.

The communication process has following components:

1. Sender or communicator – Sender is an employee with ideas, intentions, information, and a purpose for communicating. He is the source, or initiator of the communication. He has something with a meaning to communicate. Communication begins when a sender identifies the need to send a message based on certain reasons.

2. Message – The sender encodes meaning into a message that can be transmitted. The message repre­sents the meaning the source is trying to convey.

3. Encoding – The function of encoding is to provide a form in which ideas and purpose can be expressed as a message. The result of the encoding process is the mes­sage. Encoding involves translating the sender’s intent or ideas into a systematic set of symbols or gestures.

4. Channel or medium – The channel is the carrier of the message. It is the link that connects the source and the receiver. In organisations, the channel or medium can take the form of such components as face-to-face commu­nication, telephone calls, meetings, or other written re­ports.

5. Receiver – The receiver is the individual whose senses perceive the sender’s message. There may be one or many receivers. If the message does not reach the receiver, communication is not completed.

6. Decoding – Decoding is the process by which the receiver interprets the message and translates it into meaningful information. Decoding is a two-step process – (a) the receiver must first perceive the message; and (b) the receiver must then interpret it. Decoding process is very much affacted by some factors such as the receiver’s need, status, past experience, situational factors etc.

7. Communication noise – In communication, noise can be thought of as those factors that disturb or distort the intended message. Noise may occur in each of the elements of communication. “Noise” hinders communica­tion.

It includes the following factors:

(a) Factors which hinder the development of a clear thought.

(b) Faulty encoding due to ambiguous symbols.

(c) Defects in channel.

(d) Inattentive reception.

(e) Faulty decoding due to prejudices, wrong under­standing, personal outlook, wrong meaning of words and symbols.

Noise can result in miscommunication. Hence the important point is to realize all these possibilities of noise and to minimize them.

8. Feedback – A feedback provides a link or channel for the communicator to know the receiver’s response and to determine whether the message has been received and has produced the intended change. Feedback may come in many ways. In face-to-face communication, feedback comes through facial expressions of the receiver. Some indirect means of feedback are such factors as declines in productivity, poor quality of production, lack of coordina­tion, absenteeism etc. Feedback may cause the sender to modify his future communication.


What is Communication – Functions: Information, Control, Motivation and Emotional Expression and Interdependence

Function # 1. Information:

The first and foremost function of communication is to provide information. This function is performed in many ways. Before providing or passing an information, one has to receive, collect or sift information from various sources, both external and internal, and through various media, verbal or non-verbal, body language or paralanguage, sign language or audio-visual aids, books, journals, newspapers, advertisements, brochures etc.

The information thus gathered is of vital importance to individuals and groups. It helps them to make decisions by identifying, analysing and evaluating the data, and considering alternative choices. In other words, policy decisions can be taken only when information is available.

Education, research and development depend on information. Education is an ongoing process. No organi­zation can really grow unless the people vitally involved in it have some kind of ‘continuing education’. All senior managers now-a-days keep abreast of the latest developments in their respective areas.

It is also to be observed that no information is insular. In one way or another, directly or indirectly, all different areas of interest, especially in the business world, are interrelated. That is why almost all people in business, whether entrepreneurs or managers, organize and participate in seminars, conferences and refresher courses.

Proper transmission of information is also of great educational value to employees. Unless they are given useful information from time to time they are likely to remain ignorant, uncultivated, or inadequately equipped.

Information made available to the world outside the organisation also educates the public. Advertisements, special articles, information talks etc., play an important role in this regard.

Function # 2. Control:

The next very important function of communication is to control ‘member behaviour’ in several ways. Every organization has a hierarchical system and formal guidelines that the employees are supposed to follow.

When, for example, the employees are required to follow their job description or instructions, or to comply with company policies, communication is performing a control function. This very function also gives the employees their code of conduct. It is generally expected of the employees to first communicate their grievances or complaints to their immediate boss. They have, in this way, to follow the formal channel of communication.

But, at the same time, it must also be pointed out, informal communication also controls behaviour. By talking informally in groups the workers lay down the norms to be followed. It is not always necessary for the bosses to formally issue instructions, impose do’s and don’ts or chalk out norms of behaviour. In fact, it is now becoming more and more explicit that informal communication exercises greater control than formal communication.

Function # 3. Motivation:

In the words of Robbins, “communication fosters motivation by clarifying to employees what is to be done, how well they are doing, and what can be done to improve performance if it’s subpar… The formation of specific goals, feedback on progress toward the goals, and reinforcement of desired behaviour all stimulate motivation and require communication.”

All business is goal-oriented. All possible efforts have to be made to achieve a target within a well thought-out framework of time. For this purpose it is necessary that the team of workers puts in their very best efforts. In other words they have to be motivated.

According to ‘Collins Cobuild Dictionary’, “If you are motivated to do something, you are caused to feel determined to achieve something and willing to work hard in order to succeed. So you have first got to motivate the children and then to teach them”. The same logic applies to the workers in an organization.

The employees/workers have first of all to be told what they are expected to do and how. And, then, merely telling is not enough.

Victor Kiam, a famous American entrepreneur and writer for the corporate world, puts this question to himself- “Am I willing to lead by example?” and goes on to answer thus- “You can’t ask your workers to give their all if your idea of a rough day is two hours in the office and six on the golf course. I never ask an employee to do something I’m not willing to do, and I work even harder than they do.” After all actions speak louder than words.

The concept of rewards and punishment immediately becomes relevant here. It, however, must be observed that rewards and incentives prove more effective and productive than punishments. If the workers are kept happy, given encouragement and suitably rewarded both in cash and kind, they ensure the success of the enterprise.

Every modern entrepreneur/manager knows the importance of positive attitude, empathic listening, words of encouragement and cash rewards, and rewards given in the form of holiday trips, furnishing allowances, quick promotions and so on. Many Indian as well as multinational companies in India are now taking their workers to holiday resorts and sending managers along with their families to Europe, Far East and such other scenic places.

All this is geared to motivate them to ‘earn’ their perks, bonuses and holidays. It enhances the value and the image of the organization.

Function # 4. Emotional Expression and Interdependence:

The work group is a primary source for social interaction. The communication that takes place within the group is of vital importance in the sense that it gives them the best opportunity to share their frustrations as well as feelings of satisfaction. Communication, in this way, provides them a release for their feelings, and that is the fulfillment of an important social need.

Communication is a social activity and every organisation is above all a social entity. The members of the group or organisation are human beings who have so much to share, gather, or pass on. Newman and summer point out that the content of communication is not just facts and figures, or objective ideas, but also feelings, attitudes and interpretations. An adequate understanding of this aspect of communication is of immense help to the management.

In this connection, it is worthwhile to take note of the term ‘Emotional Intelligence’ that is also the title of Daniel Goleman’s book on management. Emotional intelligence, according to Goleman, “is to do with how well we manage our own inner lives and get along with people”.

It is profoundly concerned with self-awareness, the ability to manage one’s own and other people’s emotions, self motivation and empathy. These characteristics or qualities enable one to climb higher in the corporate ranks than colleagues having superior IQs.

Everyone agrees that a good strategic planner/manager needs analytical skills, but the star performers among them have the ability to understand and empathise, persuade and build alliances, and are astute in reading organizational policies. While working at Harvard, Goleman examined students from hundreds of companies, mostly multinationals, and arrived at certain important conclusions.

He found that the really intelligent people are emotionally intelligent people because they can lead, adapt to change, give feedback on performance, empathise, motivate themselves and others, and have integrity.

Stephen Covey, one of the greatest management gurus today, says the same thing in a somewhat different manner. He uses the term ‘Emotional Bank Account’ as a metaphor to describe the amount of trust that has been built-up in a relationship. “It’s the feeling of safeness you have with another human being.” Dag Hammarskjold, past Secretary General of the United Nations, once said, “It is more noble to give yourself completely to one individual than to labour diligently for the salvation of the masses.”

Taking his cue from Hammarskjold, Stephen Covey says, “Creating the unity necessary to run an effective business or a family or a marriage requires great personal strength and courage. No amount of technical administrative skill in labouring for the masses can make up for lack of nobility of personal character in developing relationships. It is at a very essential, one-to-one level, that we live the primary laws of love and life.”

Conclusion:

Information, control, motivation, and emotional expression and interdependence – these are the four main functions of communication. All of them are equally important. No one of them can be seen or understood in isolation from others. In any group or organization, we need to maintain some firm control, stimulate or motivate the members to perform, provide a means for emotional expression and interdependence and make decision choices on the basis of information.

Any communication interaction taking place in a group or organization performs at least one or more of these functions. More often they are more than one, simply because these functions are interdependent. Only a proper understanding of these basic functions of communication can make an organization work effectively.


What is CommunicationGood Communication Gateways

As a manager, your main responsibility is to get things done through people wil­lingly. However sound your ideas or well-reasoned your deci­sions, they become effective only as they are transmitted to others and achieve the desired result- action or reaction. Com­munication is, therefore, your most vital management tool.

You communicate not only with words but through your ap­parent attitudes and your actions. How well you manage de­pends upon how well you communicate in this broad sense. The ten guidelines or commandments can help you to improve your skills as a manager by improving your skills of commu­nication with superiors, subordinates and associates.

(1) Seek to clarify your ideas before communicating.

(2) Examine the true purpose of each communication.

(3) Consider the total physical setting (when you com­municate in -private) and human setting or social climate that pervades work relationships. Consider also custom and past practice. Like all living things, communication must be capa­ble of adapting to its environment.

(4) Consult with others, where necessary, in planning communication. Such participation and consultation helps to lend additional insight and objectivity to your message. Besides participation in planning, communication secures active support of others.

(5) Be mindful while you communicate, of the overtones as well as the basic contents of your message. Your tone of voice, your expression, your sensitivity to others—all have tremendous impact on those you wish to reach. Your choice of language is also important.

(6) Take the opportunity, when it arises, to convey some­thing of help or value to the receiver. People on the job are most responsive to the manager whose messages take their own interests and needs into account.

(7) Follow up your communication by asking questions, encouraging the receiver to express his reactions, by follow- up contacts, by subsequent review of performance. Every im­portant communication must have feedback information- so that complete understanding and proper action result.

(8) Communicate for tomorrow as well as today. While communications may be aimed at meeting the demands of today, they must be consistent with long-range goals and in­terests. For example, it is difficult to communicate about poor performance or shortcomings of a loyal subordinate frankly. But postponing disagreeable communications makes them more difficult in the long-run and is really unfair to your company.

(9) Be sure your actions support your communications. In the final analysis, the most persuasive communication is not what you say but what you do.

(10) Lastly, but by no means the least, seek not only to be understood but to understand be a good listener. Listen­ing is one of the most important, most difficult and most neglected skills in communication. Listening with the inner ear will help you to know the inner man.

Concentrate on the implicit meanings, unspoken words, and undertones of another person. Listening with understanding is the other side of communication coin. As a manager try to develop empathic understanding. Empathy, refers to the ability to take on another’s role and thus become aware of his feelings, as well as his motives his attitudes, values and beliefs.

It is the abi­lity that requires sensitive awareness. Try to see the expres­sed idea and attitude from the other person’s point of view, to sense how it feels to him, to achieve his frame of menta­lity and so on. Sensitivity to others helps a lot in effective communication.

If you can listen to what he can tell you, if you can understand how it seems to him, if you can see its personal meaning for him, if you can sense the emotional flavour which it has for him, then only you will be releasing potent forces of change in him.

Such an approach alone can improve your relationships and your communications with others. In essence, real communication occurs when you listen with understanding and it is a two-way traffic. Effective communication depends basically upon knowing clearly what you want to convey, understanding the other party, and speaking and writing his language.


What is CommunicationOrganisational Communication

People in the organisation constantly interact through downward, upward and horizontal communications. Upward communication programme can meet the growing demand for participation on the part of managers (at lower level) and employees (at the operating level).

People need information, so that they can understand what is going on and why; and they need action on things that trouble them. They also want to participate in decision-making oh problems in which they are vitally interested.

Thus upward communica­tion enables employees to satisfy their higher level egoistic needs. The success of an upward communication programme is governed by the firm commitment and sincerity of top mana­gement in letter as well as in spirit.

The package approach of an upward communication programme may include:

i. Speak up or feedback concept (questions-answers);

ii. Spe­cial management councils of managers and or employees to discuss their problems;

iii. Employee annual meeting;’

iv. Junior boards;

v. A corps of counsellors or ombudsmen acting as listening boards and redressers of complaints;

vi. Task teams of employees to study a problem, and make a recommendation to management;

vii. Suggestion schemes;

viii. Periodical atti­tude research to determine the issues that most concern the work force; and

ix. Grievance procedures.

Upward communication enables the subordinate to report to his boss about himself, his performance, and about others (working under him) and their problems. He can report to his boss about organisational practices and policies. He can seek clarification about general goals and specific directives.

Horizontal Communication- Formal organisation usually emphasizes downward and upward communication in the or­ganisation hierarchy. Horizontal communication has been under-emphasized in formal structure. Ideally, formal horizon­tal communication channels should supplement and work well with vertical channels.

In fact, when formal vertical chan­nels are not open, the informal horizontal channels are almost sure to thrive as a good substitute. Often these substitute horizontal channels take the form of grapevine. Horizontal communication among peers provides, for co-ordination and maintenance of the system. It builds a spirit of co-operation.


What is CommunicationEssentials of Communication

In all types of communication, the communicator must keep in view the following essential points:

1. Clarity of Thought:

For good communication the idea to be transmitted must be absolutely clear in the mind of the communicator. The process of communication to be complete must spring out from a ‘clear’ head. The academic level of the workers, their power of grasping things, etc., should also be taken into account, otherwise the communication is likely to go waste.

It is especially essential for a country like India, where the multiplicity of languages roughens the flow of communication. It should always be remembered that employee communication should never be in abstract terms.

2. Attach Importance to Actions Rather than Words:

In all communications, actions are more significant than words. A departmental head who professes ‘we’ feeling in words but always uses ‘I’ when it comes to taking the credit, cannot succeed in establishing proper communication spirit and is bound to be mistrusted and misunderstood. Such examples can be multiplied in thousands and hence the golden rule that actions take priority in all communications need always be remembered in practice.

3. Participation:

Communicator and the recipient should participate in the communication. It is common complaint of the workers that “proper and patient head is not given to their voice”. Listening plays a very fundamental part in oral communication because it is listening only which leads to sharing, participation and understanding in oral communication. But this listening is not merely passive hearing. It is smart which is to be perfected with practice based on sound knowledge of principles of human nature.

4. Transmission:

In this connection the communicator must plan carefully what to communicate and how to communicate. How can the executive communicate with the workers when they themselves do not know or cannot understand all facts about the new wage incentive plan or bonus system or the union contract? Further delegation of authority without responsibility breaks down the spirit of communication.

5. Keep the System Always Alive:

The system of communication should be kept open and alive all the year round. It is only by honest attempts that good communication relations can be developed.

6. Cordial Men-Boss Relations:

Hand and glove kinship between the superior and the subordinates is also an essential precondition for the success of any system of communication. Effective communication requires a quality of relationship between people immediately connected with each other. It requires sound industrial relation policies and practices an all-round atmosphere of friendly cooperation and a feeling of trust and confidence throughout the organisation right from the top management, down to the humblest worker.

Under such conditions only the meaning of communication is grasped quickly and correctly. In short, communication is not a substitute for good management but it requires good management to operate it effectively and efficiently.


What is Communication – The Fundamentals of Communication 

Man is a social being, he has to cooperate with others and engage himself will socially useful activities. Communication weaves together the totality of individual experiences. Through communication man avoids the frustrating loneliness of isolation and finds a way of satisfying his needs and wants.

It is usually a two-way process involving stimulation and response among organisms and it is both reciprocal and alternating. The response evoked by one communiqué in turn becomes a stimulus in its own right. In this way in a series of communications each may be by both response and stimulus.

Mead (1934) has evolved a communication theory which is named as “Symbolic Internationalism”. The essence of Mead’s theory lies in his conception of the individual as communicating with himself from the point of view of the society. “The human self-arises through its ability to take the attitude of the groups to which he belongs” — because he can talk to himself in terms of the community to which he belongs. “It is this ability to enter into the attitude of others” which makes complex human society possible.

(a) Communication is Reciprocal:

A constant reversal of roles takes place in communication. In a conversation the communicant becomes the communicator and the latter in turn becomes the communicant and both are equally important.

This raises for consideration the criteria for the success or effectiveness of communication. It might very simple be stated that communication takes place successfully when the effect produced by the communiqué is that intended by the communicator. If the communicator is designed to instigate action or to persuade, it is successful if the outcome suffices for the purposes of the communicator.

If the latter seeks to transmit an experience or to share an idea, the communication may be considered successful if there is evidence of at least approximate understanding by the recipient. It is obvious that the criteria for success in communication are fairly gross. This, however, cannot be avoided since it is often impossible to convey with complete exactness the inner experience of communicator or to involve in the recipient precisely the state sought by the initiator.

(b) Communication and Expression:

The originator of a communication has a purpose in initiating the process. The purpose may be varied of multiple but an intention of creating some sort of effect on another person or persons is always present. One may, however, witness the product of stimuli resembling communication, stimuli that lacks the intention of communication.

Under such conditions the originator of the stimuli may be expressing something but he will not intentionally be communicating anything. The infant cries because of an internal state of feeling and not because of any desire to produce an effect. Only after this cry has been repeatedly followed by gratifying effects can it be regarded as being used as a communication device.

Lecturers in college classes sometimes give the impression that they are talking because of the need to talk rather than to communicate with their hearers. Exclamation of pain, grimaces, posture attitudes, writings, paintings, drawings, sculptures, musical composition all these may be merely expressions or reflections of internal state. Only when they are intended to produce effects or when they succeed in producing effects, may they be considered forms of communication.

Desai (1969) has spelt out the following points relating to communication effectiveness:

(i) It must be clear in purpose and intention;

(ii) It must be lucid and should be based on felt need;

(iii) The communicator should build up proper rapport with the communicate by accepting his feelings;

(iv) The communicator should help the communicate to listen, to participate and to cooperate; and

(v) Language must be understandable.

(c) Learning Theory:

The psychology of learning offers a number of versions of the mechanisms and processes of human learning and in doing so provides one basic form of a theory of communicator. Despite the differences of approach, and especially the varying emphasis as between cognitive and behavioural elements, virtually all theory in the psychology of learning gives an important place to association as the underlying principle of effective communication.

Briefly, the relationship between stimulus and response is seen to provide the key to both learning and communication (in the sense of teaching). Different theorists have emphasized different elements in the learning process; for instance, Hull (1948) stresses drives, Thorndike (1932) reward, Tolman (1932) the cognitive clement, Skinner (1957), reinforcement, but all seem to share a general framework of concepts, which is also a framework for understanding how communication works.

Every action may be conceived of, as a response, which presumes a preceding stimulus. The response behaviour “triggered off” or otherwise caused by any stimulus, has consequences which are ultimately accountable in term of a reduction of tension, a return to equilibrium or stasis which is the “normal” state of the organism and of the larger system of which it forms part.

Human communication, in this view, is that process which links individuals to each other and to their environment. Communication, whereas transmission or reception originates in an experience of tension and should be explained in terms of its function, actual or anticipated, in reducing the state of tension.

People enter into communication relationships, as a result of an experience of tension, within a shared environment, some prior stimulus exerts pressure on them to transmit information or to respond to information, which comes to their attention. The communication situation is interpreted as one where the needs of the participants are satisfied in a calculable way.

The relationship between participants is a functional and mechanistic one, either useful or unavoidable. The sender relates to the receiver either instrumentally to achieve some planned and predictable response and effect, or out of necessity. Similarly, the receiver attends because it is useful or because he is conditioned to do so.

(d) Information Theory:

Information theory is a formal mathematical theory based on probability and without any value for empirical prediction, or need for empirical validation (Frick, 1959). In many man-made systems, the transmission medium consists of electrical impulses the basic elements being few and simple. Nowadays the basis of most long range communication system is the conversion of language into an agreed electrical or typographical code.

During the Second World War designs of many communication systems were put forward. Shannon’s problem was to decide, what sort of signal to send, so as to convey message of a given type in the best manner. How could such messages be coded so as to secure the fastest, error-free transmission, over a given circuit? This is the central problem of information theory and to answer it with precision, it is necessary to find mathematical expression for the characteristics in terms of which different systems can be compared.

For example, if two systems for the transmission of English text have been advanced, one would be based on the idea of coding each word by letter, the second on that of assigning a symbol to each word and coding it directly. Information theory enables comparison of the two systems.

The broad purpose of information theory is to supply a mathematical technique, which helps the designer of a system to strike an acceptable balance between the demands of the message source, the capacity of the channel and the expectation of noise. A successful System is one, where the differences between signals sent and signals received is very small.

Information theory implies that the relationship between sender and receiver is essentially an instrumental one and is consistent with although distinct from that which is implicit in the perspective of behavioural learning.

(e) Voluntary and Involuntary Communication:

Whenever an observer reacts to the expressional activity of another individual in a way that indicates the observer’s awareness of the internal state of the originator of the stimulus a communication has taken place. He may look sympathetic or do something to help the originator or he may merely register internally — for instance “He looks worried” — but as long as his reaction is congruent with the state of the individual he is observing, he may be considered a communicator.

When, however, his reaction has no relevance to the state of the latter although he may have perceived and responded to the emitted stimulus, no communication can be said to have occurred. The carrying of an infant may cause a nearby child to strike it or cause an adult to leave the room.

In these situations, while the infant has expressed a state of feeling and while the observer has reacted to the form of the expression, no communication voluntary or involuntary has taken place; since the reaction has no relevance to the internal state of the communicator.

It should now be obvious that the study of the communication process can be very complicated. However, when one is proficient in the mechanics of communication and continuous in overcoming the obstacles to communication, the process of communication could be caused to that extent.


What is Communication – The Mechanics of Communication 

A critical perspective on the technological extension of the communicative process cannot be derived from narrow basis. Social and cultural theories, behavioural scientists, medical practitioners, philosophers and artists all contribute to our understanding. Beyond the technical proficiency of the science of communication, however is the social impact of the art of communication.

Four factors are necessary for the communication process to function. There must be the communication. There must be the recipient. There must be the communication content and there is ultimately the question of effect of communication. “Who says what to whom and with what effect” is a classic description of the communication process.

Researchers in communication have identified varying number of factors or elements in communication.

The total communication effect does not produce the desired pay-off because its three components — face-to-face communication, traditional communication and the mass-media tend to function independently without any meaningful effort at coordination or integration.

Interpersonal communication explicates the meaning of messages in the traditional cultural framework and idiom. In the process meanings can change, resulting in significant goal transfers. Distortion in meaning can be avoided if close links with those who occupy key positions could be maintained.

The best mix for successful communication therefore appears to be a combination of the mass media, local extension organisation with subject matter specialization as key opinion leaders who can contribute significantly towards moulding the people’s modes of thought and action.


What is Communication – Few Barriers to Communication

A person at times wants to communicate one thing; but actually he communicates something else which he never intended. This type of event in communication behaviour is known as “The Arc of Distortion”.

Distortion could be due to some defect in any of the mechanisms of communication. These obstructions to communication are also known as “barriers”.

The following are a few barriers to communication:

1. Lack of a proper style, of feedback.

2. Content irrelevant to the needs of the clientele.

3. Failure to maintain a two-way flow of communication.

4. Unsuited climate.

5. Lack of provision for horizontal flow of ideas.

6. Non-availability of technical consultants.

7. Semantic difficulties.

8. Lack of leadership.

9. Lack of motivation.

10. Lack of support from the heads of institution.

Any barrier to communication could be overcome or distortion reduced through a well organised system of feedback. The feedback is of critical importance in testing the success of any attempt at communication for only by some such device is it possible to observe its effect. If the communicator is to face with the communicant it is possible for him to judge the success of the communication by the latter’s reaction.

When the communication gives direction is or persuades to a conduct it is easier to gauge its success than when it involves the transmission of an experience or the sharing of an idea. In the first instance, A can estimate whether he has “put over” what he intended by what B does. In the second instance, however, A has no way of knowing that he has conveyed to B, unless B responds with a communication of his own.

It is not sufficient for ‘A’ to ask “Do you understand me?” for even if B says “Certainly I do”, this does not necessarily mean that the desired effect has been achieved for the reason that A has no way of knowing what B thinks A has wanted him to understand.

This absence of immediate “feedback” is precisely what concerns those who are initiators of innovation. Realising this difficulty Havelock (1969) recommends the involvement of the clientele in the process of the innovation right from the planning stage. Rogers (1971) also gives due importance to a good system of feedback in his model for communication.

Other Barriers to Communication:

1. Lack of Planning:

Good communication seldom happens by chance. Too often people start talking and writing without first thinking, planning and stating the purpose of message. Furthermore the personality and attributes of the person who is receiving the message also matters cause no matter how nicely the message has been delivered the receiver should be that intelligent to read it correctly.

2. Ambiguity:

Clearly, language and linguistic ability may act as a barrier to communication. If the message sent is not clear and is ambiguous then it may act as a barrier.

3. False Assumptions:

Often overlooked, yet very important, are the un-communicated assumptions that underlie messages. Whenever message is sent it should be checked that there are no assumptions, if something is required from receivers end then it should be mentioned in the message for example A customer may send a note stating that he will visit a vendor’s plant. Then he may assume that the vendor will meet her at the airport. Such assumptions create confusion.

4. Distortions:

Another barrier to effective communication is distortion, which can be accidental or deliberate. Sender must have sent the message but the receiver was too busy to register it. Thus on sender’s end message has been sent but actually receiver has not taken a note of it.

5. Implied Meaning:

Sometimes the message may not be clear and straight forward thus does not give true idea of the message.

6. Passing Judgements:

Sometimes the message gives a judgement against, the receiver which acts as a barrier to communication.

7. Lack of Trust:

If the sender and receiver do not trust each other than the communication may lose its true meaning.


What is Communication Guidelines for Effective Communication

If we have a reasonably good understanding of the process of communication and its problems, barriers and breakdowns it should not be difficult to make our communication effective. It must, however, be made clear that ideal communication is rarely achieved. Perhaps it does not exist.

But we can, and should, strive to acquire all those skills and take care of all those aspects that make communication effective. As somebody has very well said, “Ideals are like stars. We may never reach them, but they keep guiding our path”. So is the case with communication.

Given below are some guidelines that must help us communicate effectively:

1. Clarity of Purpose:

In the first place we must make a careful analysis of what exactly we wish to communicate. As is often the case in business, we may not be able to clarify the issue completely, unless it is by nature very simple. But any effort made in this direction proves to be fruitful. Hence it is absolutely necessary to understand the purpose of our message.

And this requires careful planning. Lack of planning becomes the first major barrier in communication. Communication does not just take place. We have to make all possible efforts to understand the why’s and how’s, the when and where, and above all the ‘what’ of our message. As George Bernard Shaw says, “The major mistake in communication is to believe that it happens”.

2. Shared Activity:

Let us not forget that effective communication is the responsibility of all persons in the organization. They may be at any level-managerial or non-managerial. They are all working towards a common goal. It means that all of them have a share, directly or indirectly, in many different ways, in the process of communication.

Whether communication is effective can be judged on the basis of the intended results. And the results are the responsibility of the entire organization.

It has, therefore, to be group-responsibility. Managers are advised to consult with others whenever necessary. Often it is necessary to seek the authority to communicate before a message is sent, or someone is to be kept in the picture in regard to the action intended. It is, therefore, useful to remember the headings ‘For Action’ and ‘For Information’ when communications are being planned.

3. Common Set of Symbols:

The encoding and decoding of the message should be done with symbols that are familiar to the sender and the receiver. It is an immutable condition of communication that the code or set of symbols be mutually understood/intelligible. That is why managers, and especially the specialist staff, are advised to avoid unnecessary technical jargon which is intelligible only to the experts in their respective fields.

Quite often communication becomes ineffective if the specialists/technical experts, who are accustomed to using a special kind of vocabulary and phraseology among themselves, use their particular variety of language even with the administrative or accounts section of the organization. They must remember that, beyond their jargon, there is a common core of language.

4. Focus the Needs of the Receiver:

Whenever we communicate we must keep in mind the needs of the receivers of the message/information. It should be our endeavour to see that whatever we communicate should be of value to the receiver, both in the short run and in the distant future. Our awareness of the needs of the receiver will make him more receptive.

5. ‘Use Feedback’:

‘Use feedback’, exhorts Stephen Robbins, a renowned authority on organizational behaviour. Communication is complete only when the message is understood by the receiver. And we can never know whether communication/message is understood unless the sender gets feedback.

Many communication problems arise because of misunder­standings and inaccuracies. They are less likely to occur if we make sure that the ‘feedback loop is utilized in the communication process’. We can achieve this target by asking questions, requesting a reply to a letter, and encouraging the receiver to give his reactions to the message/information.

6. Active Listening:

Active or ‘participative’ listening is as important as any other element in the process of communication. It shows, again, that communication is a joint responsibility of both the sender and the receiver.

7. Controlling Emotions:

Emotions play an important role in interpersonal relationships between superiors, subordinates and col­leagues in an organization. It should, be therefore, an important aim of communication to create an environment in which people are motivated to work toward the desired goals of the enterprise while they achieve their personal goals.

There must be generated a healthy climate of involvement and synergistic growth. It must also be remembered that an important function of communication is control-not just top-down control but also self control. It means that a successful communicator must learn/train himself to exercise restraint on his emotions, especially anger.

The truth is that we do not always communicate in a fully rational manner. Our reasoning is often clouded with negative feelings/emotions. And that leads to all sort of misunderstandings owing to emotion loaded encoding of the message of misinterpretation of the incoming message. That is why the MBO (Management by Objectives) philosophy emphasizes self-control.

8. Politeness:

This leads us to the tonal aspect of communication. There is a saying, “The tone makes the music”. In the same way, in communication, the tone of voice, the choice of language and the congruency or logical connection between what is said and how it is said influence the reactions of the receiver.

That is why managers are advised to shun authoritarianism, or in other words, to exercise authority with grace. Everybody knows that politeness pays, and it is reflected so very ‘loudly’ both in words and actions. Moreover, in an organization, politeness encourages participative communication involving people at all levels, leading to lateral and diagonal communication from the conventional, hierarchically – structured downward communication.

9. Eliminate Noise:

Every possible effort must be made to eliminate the element of noise that distorts communication at the transmission stage. It becomes especially important in the wake of modern technological advancement. Anything going wrong with the equipment or any disturbance in the transmission line is bound to defeat the very purpose of communication.

10. Clarify Assumptions:

No effective communication can be based on assumptions. The sender of the message must first clarify his assumptions and then go ahead with proper encoding of the message.

11. Avoiding Connotations and Ambiguities:

Semantic problems can be solved by using simple language and avoiding connotations. Care must be taken to see that the receiver of the message does not have to go beyond the text of the message. A sender should, therefore, use denotative words and expressions in preference to connotative ones. It is also necessary to avoid all ambiguity that means using words with double meaning.

12. Socio-Psychological Aspect:

As communication is a two-way process involving both the sender and the receiver, both should make conscious efforts to understand each other’s cultural and socio-psychological background. As a golden rule for effective communication one must remember, “First understand, then be understood”. An effective communicator is an informed communicator.

13. Completeness:

One must also endeavour to send a complete message, furnishing all necessary facts and figures. Incomplete communication annoys the receiver as a result of which proper feedback will not come. The message should be so organized that the receiver is not left in doubt about any aspect of the message.

14. Conciseness:

Completeness does not mean inclusion of unnecessary details or diversions. An effective communication is concise and crisp. The sender should be clear headed and properly focused in his vision.

15. Proper Use of Body Language:

Proper use of body language is of paramount importance, especially in oral communication. No oral communication can be successful or effective if we do not take care of our body language. In the first place there must be good eye-contact with the person to whom we are speaking.

The movement of our hands and feet must be graceful. Every listener observes carefully how we walk and how we talk. Our gait says a lot about us. A warm handshake can do wonders. Holding our head straight on our shoulders shows confidence. In fact, our overall appearance can really make or mar our communication.


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In this article, we have explained what is communication?, with Its Concept, Process, and Types also definitions by various scholars. We have explained it in 1400 Words for Students.

So, lets start this article on Communication and Its Definition, Concept, Process, Types…

Communication is the activities of sending information or ideas through speech, visualization, writing or other means.  It is a dynamic process of exchange of ideas between sender and receivers that takes place around us all the time. It is a fundamental process for living being for exchange of feeling.

We spend 75% of our time involvement in
communication in receiving and sending the messages. In the meantime, speech or
ideas must be simple enough to be decoded and understood by the recipient. If
ideas do not correctly present, decoding is inappropriate, and the recipient
does not understand.

Definition of Communication

The source of the word ‘communication,’ derived from
‘communism,’ that means ‘to communicate,’ ‘to share’ ‘to take part in decode
and encode the information,” is the meaning of “communication.”

Definitions by Various famous scholars:

1. John Adair

Communication is the ability of one person to get in touch with each other and understand each other.

 2. Keith Davis

Communication is the process of transferring information and understanding from one person to another.

 3. William Newman and Charles Sumner

Communication is the exchange of ideas, facts, opinions, or emotions of two or more people.

4. Peter Little

Communication is the process by which it sends information between sender and receivers to get an understanding of the communication.

 5. Louis Allen

Communication is a bridge. It includes a systematic and continuous process of speaking, listening, and understanding.

6. Murphy, Hildebrandt, Thomas

Communication is the process of sending and receiving verbal and non-verbal messages. It considers complete while it achieves the desired reaction from the recipient.

Process of Communication

It is a two-way process that includes the following elements: sender, message, carrier, channel, receiver, response, and feedback. However, it is not enough to have all these elements always.

There should be an understanding of and cooperation between the two parties involved. It is essential to have a typical frame of reference or context for successful and meaningful communication, e.g., a common language or a conventional interpretation of the gesture.

It concerns the sender, messenger, and recipient. Both should share a commonly accepted code, e.g., a universal language.

We know the context in contact as the “environment.” in which the code of the communication sends in a specific medium (oral, written or non-verbal) using channels (air, microphones, body images, text, etc.) In the form of encoded messages.

The “code” is not limited to language; It can also include the use of costumes, gestures, colors, and others.

The communication process describes-

The sender sends a “message” using “medium” or “channel” to the “recipient.” The message reaches the sensual world of the recipient.

The recipient’s brain filters the message based on his knowledge, emotions, attitudes, prejudices and understands there is a unique meaning. This meaning can trigger the response that the recipient’s mind creates.

The recipient encodes his answer and sends it as “feedback” to the sentient world of the sender. This completes one communication cycle, and the process is continued cyclically, cycle after cycle, as long as it involves people in it.

It explains the elements of the communication process-

  1. Idea or impulse appears in the sender’s mind
  2. The formal expression of the idea or impulse using medium or channel- coding
  3. Interpretation of the message by the recipient- decoding
  4. Reaction or feedback of the recipient
  5. Passing reaction/response in feedback using medium or channel
  6. Decoding received feedback

The essence of effective communication are-

  1. Common communication environment
  2. Cooperation between the sender and the recipient
  3. Choosing the right channel
  4. Correct coding and decoding of the message
  5. Getting the desired response and feedback

Types of Communication

There are various types of communications, as
described below:

1. Verbal

Verbal communication can also be called oral communication. Talk by mouth that takes place between people is called verbal communication.

This makes sure that people understand everything you want to convey. Because of its nature, verbal communication is faster and more precise than e-mail or written communication. There is an essential aspect of verbal communication because it sees as a valid result in it.

The manager or team leader must have excellent verbal communication skills. The manager must support a team of people and be qualified to convince the team of people to do what they want. 

The higher the organization, the better verbal skills should be. This is because it needs to ensure that the speech is accurate and leaves no room for any misunderstandings.

2. Non-verbal

How do you show while you make entry there in the room? Is your body language strong, do you stand straight or dull? Are you looking healthy or tired? Are you clean-shaven? When you shake hands, do you do it hard, or do you wash your hand against others?

The above were examples of non-verbal communication
or interpersonal communication. One of the HR requirements for new employees in
the organization is to have excellent interpersonal skills. This means that
employees should refresh their non-verbal skills.

If you were at a sales meeting and you have not
achieved your target, then how do you react? Will you be calm? Will you panic
and stutter? These are the essential role of non-verbal skills, and your growth
may depend on them.

3. Written

There are many ways to use written communication. This is doing by the use of technology smartphones and the Internet. Most common forms of written communication today is e-mail, WhatsApp, message, social media and other applications for online messaging using.

4. Visual

There are many elements of visual communication
marketers or companies use as advertisements, presentations, Colours,
animations, design (logo and brand design), illustrations, etc.

Disturbances in Communications

Noise: In some cases, the message may not give the desired response because of a semantic interruption or barrier between the sender and the recipient. It refers this to as “noise”; refers to any unplanned interference in contact that causes an obstacle in the transmission of messages.

There are two types of “noise”-

1. Channel noise: refers to static, mechanical
failures, volume problems, altitude, readability of text, etc.

2. Semantic: Here “noise” is generated internally
because of errors in the message itself: ambiguity, grammatical mistakes,
incorrect spelling, incorrect punctuation, etc.

Feedback in Communication

The delivery of the recipient’s reply to the sender is called “feedback.” It is one of the essential factors in the communication process. This is necessary because it is a barometer of effective communication.

The sender should know if the recipient of the message has received it intended and whether he responds desirably. Off course, even if someone receives an answer, it may be the answer you expected.

However, when you receive a reply, you know that the message has been forwarded, e.g., a meeting notice. This message can be both positive and negative.

Some may appear at the meeting, and others may not. It is said that communication is only complete when senders receive the desired response from receivers.

Feedback helps to improve communication because it allows the sender to understand defects in the transmission of messages. A nimble messenger always looks for warning signs that communication is not going well and adapts messages accordingly.

Receiving feedback helps the sender know if he is on the right track. In the long run, it helps to understand the strengths and weaknesses in communication.

In the business world, managers should provide facilities and opportunities to get feedback. It can be done by creating internal systems and forums that allow employees to express their views and communicate decisions.

Market research is another way to get feedback and information from employees, and external target groups.

Types of Feedback-

The feedback may be positive or negative, depending
on the receiver receives the information based on a clear understanding of the
symbols used in the message.

Negative feedback occurs when an unwanted reaction occurs because of misunderstandings. Sometimes, the lack of feedback is also a kind of feedback.

For example, the total silence by the receiver is also an indicator of effective communication (agreement) or communicator failure (inability to understand, incompatibility).

Observation of changes in the recipient’s reaction indirect interaction is a source of valuable feedback where the recipient does not express his reaction.

For example, if the counselor gives a speech to a depressive student and notes that he is more relaxed, cheerful, and willing to talk during the next visit.  He interprets this change as a definite answer.

 Feedback happens immediate or delayed depending upon types of it. For example, oral answers mostly immediately transmit, whereas the written communication’s feedback may take some time.

What is Communication Communication is a Latin originated word, meaning of which is sharing. Communication means sharing or exchanging information, news, ideas, etc. with someone. The most common medium of communication is language. Besides, there are other several means of communication available to us. We use non-linguistic symbols such as traffic lights, road signs, railway signals to convey information relating to the movements of vehicles and trains. We also use telegraphic code for quick transmission of messages and secret codes for communication defense and other highly confidential information. Communication is established not only between human beings but also between non-human beings. Today we find the most advanced and civilization way of communication, but it was available even during the primitive age of civilization, definitely in some other from. Business Communication

What is Communication

MEANING OF COMMUNICATION: It is very difficult to define the term ‘Communication` in a simple way. Different scholars defined communication in different ways. The simplest definition of communication is “a process of sending and receiving a message between two parties.” Actually communication is the process of transferring information and understanding from one of more people one or more people. In the most clear from, communication means interaction between two parties. A few comments given by some experts on communication are given below: Definition of communication, Meaning of communication, What is communication?
What is communication-meaning of communication

According to Megginson said, “Communication is the process of transmitting meanings, ideas and understanding of a person or a group to another person or group.”

According to Newstrom & Keith Davis said, “Communication is the transfer of information form one person to another. It is a way of reaching others by transmitting ideas, feelings, thoughts, facts and values.”

According to Theo Haiman, “Communication means the process of passing information and understanding from one person to another.”

In fine, we can say that communication is a system through which people share ideas, feelings, thoughts, facts, opinion, values and emotions with each other. It acts as a bridge of meaning among people. There are more information about What is Business Communication? | Meaning of Business Communication.

What you are going to learn?

Definition

Communication is the act of transferring information from one person, group, or place to another.

Each communication needs at least one sender, one recipient, and a message. Maybe it sounds simple but actually, communication is a very complex subject.

The transmission of the message from the sender to the recipient can be affected by a lot of barriers. These include our cultural situations, emotions, location, and the medium used to communicate. For these barriers, accurate, effective and unambiguous communication is actually extremely hard.

  • Communication involves a minimum of 2 persons– the sender and the receiver.
  • Communication is basically a two-way process. It is not only sending and receiving messages, it is incomplete until the message has been understood by the receiver in the same sense.
  • The forms of communication are; order, report, instruction, queries, etc.
  • Communication is present in all human relationships; is essential in all types of management and organizations.
  • It is influenced by the mood of thinking of both the sender and the receiver.
  • Basically, communication is goal-oriented and it is effective when there involves a number of goals of the sender and the receiver.
  • The main objectives of communication are to build interpersonal relationships and enhance human behavior.
  • Communication is a circular process, it starts and ends with the sender.

Communication Process

Communication is a cyclic process that starts with the sender and ends with the sender in the form of feedback. The communication process consists of some steps where each step constitutes the essence of effective communication.

Here are some elements of effective communication;

Sender

A sender is basically a person who starts the communication by transmitting or sending a message. The sender is the initiator of the message that needs to be transmitted. After having created the information, idea, etc., the sender encodes it in such a manner that can be easy to understand for the receiver.

Message

The message is the main subject of communication. Without a message the whole communication is meaningless. A message contains a thought, idea, picture, symbol, report, or order to gestures and posts serial uses. The message is considered the heart of communication. A message can be verbal (written and spoken) or non-verbal (pictorial, symbolic, or gestures).

Encoding

Putting the targeted message (verbal or non-verbal, depending upon the situation, time, space, and nature of the message to be sent) into an appropriate medium is called encoding. Encoding is the most important step in the communication process. A wrong and inappropriate encoding may change the true intent of the communication.

Channel

Channel refers to the mode the message flows or is transmitted through. The message is transmitted over a channel that links the receiver with the sender. The message may be written or oral and it may be transmitted through a computer, a cellphone, telephone, television, or a memorandum.

Receiver

The receiver is the person, group, or community for who the message is meant. He or she may be a reader, viewer, or listener. The receiver needs to comprehend the message sent in the best possible manner such that the true intent of the communication is attained, any negligence on the behalf of the receiver may make the communication useless.

As the sender, the receiver is also an important factor in the communication process as it is the other end of the process. The receiver should be in a fit condition when receiving the message.

Decoding

Converting the sent message into intelligible language is called decoding. Generally, it means comprehending the message. After receiving the message the receiver interprets it and tries to understand it in the best possible manner.

Feedback

It is the ultimate aspect of communication. It is the response of the receiver to get the message sent by the sender. Feedback is necessary to ensure that the message has been successfully encoded, sent, and decoded. It is the key to making communication effective and purposeful.

Types of Feedback

  • Negative feedback: corrective comments about past behavior.
  • Positive feedback: affirming comments about past behavior.
  • Negative feed-forward: corrective comments about future behavior.
  • Positive feed-forward: affirming comments about future behavior.

Types of Communication

There are 5 types of communication that exist; verbal, non-verbal, written, visual, and listening.

Verbal communication

Verbal communication happens when we interact in speaking with others. It can be face-to-face or a virtual meeting ( Skype, zoom, telephone, etc.). Some interactions are formal, such as chatting with a friend over tea or coffee or in a sudden meeting while others are more formal, such as a scheduled meeting in a fixed place. When communicating face to face, that verbal communication cannot be separated from non-verbal communication.

Non-Verbal Communication

Our body language while we speak often says more than the actual words. Non-verbal communication includes hand movement, facial expression, eye contact, posture, and touch.

If you are engaged in a conversation with your boss over an idea, it is important to pay attention to both the words and their non-verbal communication. Sometimes, your boss might agree with your way of thinking verbally, but some non-verbal causes (sighing, avoiding eye contact, scrunched face, etc.) show something different.

Written Communication

Written communication includes e-mails, memos, Facebook posts, Twitter posts, text messages, letters, etc. It doesn’t include anybody’s language or any expression. All forms of written communication have one goal, which is to disseminate information in a clear and concise manner. Written communication should be easy to understand, while, poor writing skill creates confusion and embarrassment, and even cause failure.

Here are two things to remember: First, poorly constructed sentences and errors make you look bad; and second, ensure the content is something you want to promote or be associated with for the long haul.

Listening

Listening is one of the most important types of communication because if we cannot listen to the person sitting across from us, we cannot properly engage with them. think about negotiation is to assess what the opposition wants and needs.

Visual Communication

We are living in a visual society. Where televisions are running all time, Facebook is full of images, videos, memes, etc., and Instagram is a video and image platform, where every advertiser used to sell their products and ideas. Newspaper is also an integral part of our society. There we can see ads., messages, and many more. This is also one type of visual communication.

7 Cs of Effective Communication

Employees spend 30% of their time on emails, meetings, presentations, conference calls, reporting, and several other activities at the workplace that involve communicating with colleagues and superiors. In this field, you have to be sure that your communication is the most efficient and engaging. It will increase your productivity at work. For this, follow the 7 Cs of effective communication; that is – clear, correct, complete, concise, concrete, coherent, and courteous.

Clear

It should be effortless for the receiver to understand your message. Any message needs to come out clearly from your communication. This will consume your time wasted on emails.

Don’t try to communicate so many things in one message because it will dilute the attention of the reader or the receiver.

Correct

When you write too many emails in a day then it increases the chances of spelling mistakes in your messages. Sometimes spellchecker will not be able to find out your mistakes. You also need to be sure that you address people in the right manner and their names correctly. you also need to ensure that the viewer or reader of your messages has sufficient knowledge and skill to understand the technical terms that you use in your message.

Complete

For effective communication, you should provide a complete message. It will help the reader to understand and take action. Incomplete messages lead to a lot of back-and-forths, iterations, and waste of time and effort for both ends.

If you want the reader to take action immediately, ensure that you have a ‘call-to-action’ in your mail or any other type of message, and also communicate the urgency of the task in question.

Concise

You should not write 4 sentences in a message when you can finish the message in just 2 sentences. It will waste the time of both the sender and receiver and decrease their productivity too. You shouldn’t add fillers such as, ‘basically’, ‘sort of, ‘I mean, ‘Actually’ etc. Remember, your message needs to be accurate, crisp, and to the point.

Concrete

You need to accept what you want to convey to the audience. Concreteness is an important quality of communication that needs to come to the fore, especially during marketing or advertising campaigns. Your confidence should capture the attention of the audience and of course not bore them.

Coherent

Your message should have proper logic. All sentences in your mail or report should be connected to the previous one and also stick to the main topic. Without coherence, the reader must lose track easily what you have conveyed.

Courteous

Being courteous is of serious importance in a corporate setting. Individuals who work together are not necessarily friends and therefore, to maintain a healthy working relationship, you need to be courteous. Insulting and aggressive tones will cause trouble among individuals and result in reduced productivity.

Download What is Communication Pdf

References:

https://www.skillsyouneed.com/ips/what-is-communication.html

https://drexel.edu/goodwin/professional-studies-blog/overview/2018/July/Five-types-of-communication/

https://www.tutorialspoint.com/effective_communication/effective_communication_process.htm#:~:text=The%20process%20of%20communication%20refers,in%20the%20form%20of%20feedback.

Marketing91 Academy

Communication is a way by which meaningful messages can be conveyed across people to convey ideas. Any kind of medium may be used by communication to convey the message.

Communication is defined as the process of understanding and sharing meaning. Here, the process is any kind of activity that does not remain constant. It changes all the time and cannot be defined.

Therefore the concept of the process has a change in feedback, change in perspective, or any other relevant change which impacts the existing state of affairs. For example, when you travel to the office from home, your process changes because your perspective changes since you interact with a different set of people.

The next part of the definition of communication is understanding. Understanding means to comprehend or interpret. You will be able to understand a movie more clearly than merely watching non-moving pictures without explanation or sound.

The last part of the definition is sharing. When you do something together with one or more people, then it can be termed as sharing.

Thus communication is a culmination of all of these components to form a comprehensible, knowledgeable, and informational activity to convey information, messages, or any other relevant thoughts to a receiver or a group of receivers.

Importance of communication

Practically the world runs because of communication. The importance of communication cannot be stressed enough in our day to day’s work. If it were not for communication, then we would be back in Neanderthal times.

Right from our home to our workplace, there is communication everywhere. From a song, speech to site head nod, or handshake, different forms of communication are used throughout the day without you realizing it. Communication makes conveying the thoughts easier and helps to understand the perspective of another person.

Learning would stop without communication since you cannot teach anyone without the use of text, pictures, sound, or sign language. There would be no exchange of ideas or thoughts without communication, and businesses would not be able to sustain, and neither could people.

Elements of Communication

Elements of Communication

It is essential to understand the vital components of communication to understand the process of communicating clearly.

Following are eight different components of communication

1. Source

The source is the creator of the message. The source initiates the message and sends it to the sender. A person talking to a group of people can be considered as a source of speech.

The source conveys the message with the help of verbal as well as non-verbal communication.

Sometimes written and visual types of communication may also be involved. The primary objective of the source is to convey the thoughts or ideas they have to the receiver.

2. Message

The actual context of communication is a message. The message is the formalized structure of communication. A group of pictures may be kept together to convey a story, or a couple of letters are put together to convey a message.

As explained above, the message’s intention is dependent on not only the words of the message but also the tone, voice modulation, and manner in which the messages are conveyed to the other person.

Different elements come into play in various types of communication. For example, tone, voice modulation will matter in verbal communication, while the grammar and punctuation matter in written communication.

On the other hand, in the case of non-verbal communication, your gestures and body language matter while in the case of visual communication, the pictures, its settings, and visual quality will matter.

3. Channel

The method in which the messages are communicated from one point to the other is called a channel. Channels are essential to convey the message from the source to the destination.

If the message is not transmitted, then the desired action will not be taken, and the communication process will not be valid.

4. Receiver

The receiver is the one who receives the message from the sender. The receiver can be considered as the termination point of the communication process or originating source for the feedback process of the communication.

The receiver can see, feel, hear, touch, or appropriately analyze the message sent by the sender depending on the type of communication. Both the receiver and the sender must be on similar lines so they can understand the message because if the sender and receiver are not able to understand each other, then the entire purpose of the communication fails.

There could be many differences between the sender and receiver, and for optimum communication to happen, those differences should be as low as possible.

5. Feedback

After the receiver receives the message, the receiver comprehends the message. He tries to make meaning out of it and understand it. Once he understands, then the feedback is sent from the receiver to the sender. During this time, the receiver becomes the sender, and the sender becomes the receiver because feedback travels from receiver to sender.

The existence of feedback suggests that communication is a two-way process. As much as the sender wants to convey a message to the receiver, the receiver also wants to convey back message to the sender.

This feedback will be based on the message which is initially sent from the sender and will be sort of an answer to that message.

6. Environment

The atmosphere in which we receive the message is called an environment. The environment may include but is not limited to the surrounding equipment, objects, climate, and other things that are present when the process of communication happens.

The external surroundings in which we stand to talk to another person can also be termed as the environment.

A theatre packed with an audience can also be considered as the environment. Every environment may have some requirements for looks. For example, going to a party will have a dress code, while coming to an office with a formal dress code. In such cases, not only the dressing but also communication depends on the environment. It is essential to understand your environment before you start communicating.

7. Context

The context is where the setting or scene of communication takes place. For example, business discussions such as presentations take place in a group of people. Therefore the context for such a discussion is formal.

On the other hand, communication with family members is usually casual. Context is about how people expect you to be in specific settings. Typically environmental cues are used to create those expectations.

8. Interference

Interference is another term for noise that is present in the communication process. The primary function of noise is to block or create an obstacle in communication so that the intended message is either half reached or not reached at all to the receiver.

For example, if a baby cries in a theatre during the climax of a movie, your attention is disturbed. The intended message of the movie does not reach you. While this is an example of external noise, there is also an internal noise that is present in ourselves.

Thoughts that are occupied in your mind when you’re doing work is called psychological noise. These thoughts interrupt your work more often than you can imagine. If not for these psychological interferences, all of us would have been productive at least ten times more than we are right now.

Another type of noise is when the message is communicated to you clearly, but your mind interprets it differently. For example, an invitation card says, “Black tie only.” A significant interference would be detected in the person if he wore ‘only’ a black tie to the party.

Functions of Communication

Some of the common functions of communication are-

1. Informing

This function of communication is used for informing purposes. It comes into play for grabbing and sharing informative messages. You can use this function of communication verbally or non-verbally.

2. Regulating or Controlling

The second function of communication is used for regulating or controlling the behavior, inclinations, and feelings of the participants. The speaker or writer will regulate or control the activities of the listener by sharing verbal or nonverbal signals. Listeners can also control or regulate by giving some signals to control the way someone is interacting.

3. Social Interaction

With the help of this function of communication, social relationships build. Social interaction is used for forming bonds, relations, intimacy, or relations. It also helps in creating relationships with internal and external parties of an organization like employees, leaders, suppliers, investors, customers, etc.

4. Motivating or Persuading

One of the most common functions of communication is motivating, persuading, or influencing someone with your thought process. It is highly effective in business management as well, as managers and leaders have to have the communication skills to motivate their teams.

5. Reducing Misunderstanding

Communication plays one of the most crucial roles in reducing confusion, conflict, misunderstanding, and controversies. It overcomes all such sorts of issues and therefore, organizations have an upward and downward communication system for resolving different issues, controversies, and disagreements.

6. Decision/Choice Making

Communication is the backbone of effective decision-making processes in personal as well as professional lives. It channelizes information and viewpoints that empower the decision-making process. From management to leaders to lower-level employees, all use communication practices to participate in the decision-making process.

7. Solving Problems/Troubles

We face so many impediments, difficulties, and issues in our personal as well as professional world. Communication can come to our rescue so many times in our day-to-day activities. The right way of communicating issues with the associated or responsible person paves the path of finding best-suited solutions. It will also safeguard from any misinterpretation or bias when any issue arises.

Nature of Communication

A communication process may have the following nature

1. Two-way process

Communication revolves around a two-way process in which at least a sender and a receiver participate, as one individual will not be able to communicate with himself.

2. Verbal and non-verbal

One of the most important natures of communication is its ability to be verbal and nonverbal. In the verbal form of communication, words are used for sharing information while in nonverbal communication, body language, gestures, postures, etc are used for communicating.

3. Continuous process

The communication process comprises a continuous process that channelizes the exchange of ideas and opinions in an ongoing manner. The continuous interactions associated with the communication process are associated with discussion and decision making processes.

4. Goal-oriented

A communication session is considered successful when it helps associated participants accomplish the relevant goals. Therefore, goal orientation is one of the most important natures of effective communication.

5. A Medium, not an end

Communication works as a medium used for transferring information from one participant to another but it is not an end. So, communication act as a medium or means to reach toward the end for accomplishing goals.

6. Mutual understanding

Communication sets the ground for mutual understanding. Participants of a communication process develop a mutual understanding of the shared topic, subject, or message.

7. Dynamic process

The nature of communication is also dynamic, as it occurs between sender and receiver in various forms via different mediums as per the needs and inclinations of the communication. So, the process of communication keeps on changing in different situations which makes it dynamic.

8. Exchange

The nature of communication is based upon the idea of exchanging information, views, messages, thoughts, opinions, and feelings. Communication occurs when people engage with each other for developing understanding.

9. Pervasive

Communication is also ubiquitous as it is present everywhere. It takes place at different levels of professional, personal, or organizational structure.

10. Foundation of management

All the managerial functions are channelized through different means of communication. From making organizational plans and development, communication is the most crucial element that plays a significant role in managing different professional activities.

11. Inter-disciplinary

For effective communication, knowledge and information are derived from different fields and sciences such as anthropology (study of body language), psychology (study of attitude), sociology (study of human behavior), etc. By effectively using the information from these fields communication empowers itself and becomes more effective.

Here is a video by Marketing91 on Communication.

Features of communication

Features of Communication - 1

1. Communication takes place between at least two or more people

The most important feature of communication is the parties involved in the communication process. The communication usually takes place between two or more than two people where one person is the recipient of the information, and another is the transmitter of the information.

However, a communication process is a two-way communication process, which means both parties involved in the communication process can share information at the same time.

2. A two-way process

As we have learned already that communication is a two-way process where all parties involved in the communication process exchange ideas and information with one another.

However, communication is not complete unless the message is not understood and acknowledged by the receiver of the message.

3. The message

#3 . The message

Communication is useless if it does not contain a useful message. Therefore, a message is a must in the communication process. A message can be an idea, information, instructions, or suggestions.

A communication is called effective if it delivers the intended message properly, and there will be no communication with no message.

4. Dynamic in nature

Communication is dynamic, which means it grows and evolves with the participation of parties and their mood and state of mind involved in the communication.

Therefore, communication can either last for hours or last for just a few seconds depending on the information being shared in the communication and the interest of people involved in the communication.

For example, a meeting between the manager and his subordinates can last for 10 minutes or can also last for hours, depending on the discussion taking place in the meeting.

5. Establish mutual Understanding

Another important feature of communication is to establish understanding between the parties involved in the communication process which means the information is received and understood by the receiver in the same way as the sender wanted it to be received and understood.

Communication is not successful until the message is not conveyed correctly and until the acknowledgment is not received by the sender of the message.

6. Response

Features of Communication - 1

Communication will be considered complete only if the appropriate response is received by the sender of the message.

7. Systematic

Communication is systematic, which means each component of the communication depends on the other component of the communication. The meaning of entire communication will change with the little change in any of the component involved in the communication.

For example, if communication takes place between a boss and his subordinate over the phone. The information exchanged in the communication process can be affected by the slightest problem in the phone line.

8. Form of communication

Communication can take place in any form. For example, it can be oral, written, or in gestural form. Oral and written communication is considered as formal communication and is often used in a business environment. However, gestural communication takes place by conveying information using hands or eyes movements.

It is an informal type of communication which is widely used in the informal environment but is not acceptable and considered appropriate in the formal environment.

9. The flow of information

The flow of information

The communication can take place between superior, and his subordinates where information flows from upper level to lower level and vice versa and similarly communication can also take place between two persons working at the same level in an organization.

This type of communication is referred to as side-to-side communication. Both up-to-down and side-to-side communication can be both formal as well as informal in nature.

For example, when one employee share information mentioned in a circular with another employee is called formal communication and when the same employee shares a rumor about another employee working in the same organization is an example of informal communication.

10. A continuous Process

A communication process is a continuous process where information is shared between the people involved in the communication endlessly.

For example, a manager gives instructions to his subordinates to complete various jobs at work.

Role of Communication

Qualities of effective Communication- Different Roles of Communication

A good leader knows all about the key role of communication.

They communicate well with the organization’s members to make them more productive in due course of time.  The following are the essential qualities of the effective communication that are mandatory for any organization:

1. Ensuring Clarity of Message Delivery

All effective communication methods are easy and straightforward. They are subtly clear and concise with the organization’s work.

As a leader, you don’t be vague about your messages and views.  Communicate well and converse with full clarity to avoid any misconception.  The goals should be set and clear in the mind of every person. The team leaders provide this clarity of goals.

What is the duration of the project? How long will it take to complete? Ask these questions clearly to make the right decisions about the project.   Vague and incomplete communication leads to unproductive stages in the concerned organization.

2. Communication to establish personalization 

To communicate with everyone in the room is a tedious task. But an effective leader knows that everyone is essential in the room and has a voice.

He or she makes a mental note of every employee present in the team for excellent and effective communication.  Getting to know all employees at a personal level instills a different type of confidence in them.  Through effective communication, these employees can deliver their thoughts directly to the leaders or managers.

The acknowledgment of every employee is vital for good communication.

3. Ensuring transparency in work 

Transparency is an essential factor when it comes to executing effective communication.  The leader should have transparency in every work he or she does for an organization. The fellow employees observe every work of the leader with no hindrance.

All employees can observe all working processes due to the leader’s transparent feature.

The leaders don’t have any hidden agenda. The employees don’t have to read under the lines and are all transparent and specific.

The deprivation of transparency leads to uncertain situations in the organization. This causes distrust and anxiety within the organization.

4. Listening to everyone and feedback system 

Communication is a two-way process that has two persons- the message delivering agent and listener.  All information is listened to by the team leaders carefully.

They hold the perspective of each teammate in their process to achieve goals for the organization. Effective communication builds relationships among all fellow employees for better accuracy and conciseness.

Every great leader analyzes the message well before concluding any conclusion.  They lay their emphasis on the analysis of the messages.  All great leaders are accountable for every process they make it deliver.

If they make any mistake, they instantly rectify it before any considerable loss to the organization.  They do so without any exaggerated drama and false humility.

5. Offering the ability to inspire 

It is the most vital element of effective communication. In this, the influential leaders have to inspire their teammates to that level to perform exceptionally well.

The leaders have the vision of success that helps in acquiring the goal for the organization.  It is all up to the leader to communicate and inspire all team members to do well.

All excellent communications stand out from the crowd in all terms. These types of communications make the organization more productive and profitable.

Advantages of Good Communication 

Advantages of an Effective Process of Communication

Communication is an integral part of great leadership.  It enhances all work of the organization very well. Let us see the main advantages of effective communication:

  1. It increases employees’ efficiency. By communicating well within an organization, employees can perform more efficiently. They have all of the knowledge and information they need to accomplish their roles and responsibilities.
  2. It enhances the organization’s business performance. Effective communication plays an essential role in improving an organization’s business performance.
  3. Several efforts, such as public relations and marketing, rely on the communication process to get the message across to the customers.
  4. Through the process of communication, leaders can target the market. They can tell compelling stories about why their products and services should matter to their existing customers.

Conclusion

Therefore, communication is a vital aspect of our existence. Using appropriate communication in appropriate settings is essential for effective communication. This can be achieved by being mindful of different elements of communication.

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