The art of word choice

Presentation on theme: «The art of word choice. Some Cornell Notes (set up the notebooks) Rhetoric= The art and study of using language effectively and persuasively. Aristotle.»— Presentation transcript:

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The art of word choice

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Some Cornell Notes (set up the notebooks) Rhetoric= The art and study of using language effectively and persuasively. Aristotle identified 3 Types of Rhetoric: ETHOS PATHOS LOGOS

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ETHOS  Ethos= The writer’s credibility OR the IMAGE that the author wants the reader to have of him/her  Established by the author’s TONE Some questions to consider: 1. What kind of image do you want to project to your audience? (Caring friend, concerned citizen, animal lover, mature young adult) 2. What can you do to help project this image? (Word choice, anecdotes, scenarios, background information) 3. What words or ideas do you want to avoid in order to not harm your image? (Will using “like” too much make you sound like a valley girl and NOT a mature young adult?) 4. What effect do misspelled words and grammatical errors have on your image? (Are you really mature if you can’t spell it?)

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PATHOS  Pathos= Using language that makes the readers emotional  Emotions like anger, fear, pity, sadness, and their opposites are very powerful motivators and are very persuasive.  Questions to consider in your writing:  1. What emotions can help your reader make the decision you want them to make? 2. What words have a tone that matches the emotion you want the reader to have? (Use a thesaurus to help you.)

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LOGOS  Logos= Using logic to make an argument  Statistics, data, facts, and even ideas that are thought to be true (solutions to problems that might work)  Questions to think about when you write: 1. What are some questions that a reader might have about your topic? 2.What are reasonable answers to those questions that you can add to your paper? 3. Can you use an elaboration strategy like House that Jack Built, Expert Testimony, or Concession- Rebuttal to add logic?

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Try it out!  Using “America the Not-So-Beautiful,” section 4, find (annotate) at least one (1) example of each:  Ethos  Pathos  Logos  Share findings with group, then whole class

Pronouns are
a time-saving foundation of our language, and most of us use them every day.
 Using these pronouns like I, we, our, us, and you helps
to convey a
point
of view and is a common form of
communication. 
We say to talk about ourselves, we to discuss things we have done with others, and you to directly communicate with listeners.

While
this technique of using pronouns is acceptable in informal communication, when writing in
APA style, many of these pronouns should be avoided or used only in specific
ways. This is a result of APA’s emphasis on clarity and concision. This post, then, offers a series
of tips for using first-person and second-person pronouns effectively to convey a scholarly voice in your APA style academic writing.

Tip 1: Use first-person singular pronouns to
increase clarity and show what you’ve done.

First-person
singular pronouns include words such as
I
and me. These pronouns are
appropriate in many cases, and they can be used to increase clarity and
concision with writing.  For example,
saying
I allows you to avoid writing
in
passive voice and it also eliminates the need to say “the
researcher” or “the author” when talking about your own work. As an
illustration, consider this sentence:

An analysis was performed, and the author found a positive correlation.

When
reading this sentence, you might wonder: Who performed
the analysis?  Which author are you
talking about?
These sentences are confusing because the subject of the sentence is unclear.  To make the subject of the sentence clear,
the pronoun I can be used.  Here is how this sentence would read if
using I appropriately:

I performed an analysis and found a positive correlation.

Tip 2: Only use first-person plural pronouns when
you’re writing with a co-author.

First-person
plural pronouns include words such as we,
our,
and us. If you and a
colleague or several-colleagues are co-authoring an article, using the term we can increase clarity. Just as you should say I when writing about something you did
(see tip 1 above), you should write we when writing collaboratively and describing
something you and your co-authors did. For example, the sample sentence from
Tip 1 would look like this if there were co-authors:

We performed an analysis and found a positive correlation.

Don’t shy
away from using we and our when you’re collaborating with other
authors on a paper. However, since most Walden paper assignments are
single-authored, it’s unlikely that you’ll need to use we very often in your course assignments.

Tip 3: Do not use first-person plural
pronouns to refer to your reader or to yourself and others.

Unless
you are writing with a co-author, pronouns such as we, our, and us are not
appropriate when writing in APA style format. This is because these words put the reader into a group with you, the
writer, and they make assumptions about who your reader is.  APA publications have vast audiences, so it’s
not always appropriate to make those generalizations. It can be tempting to say
we in order to relate to your reader.
However, this reduces clarity and can isolate your reader if you make incorrect
assumptions.  For example, consider this
sentence:

We need to work together to
increase communication at all levels of health care administration.

As a
reader, you might be wondering: Who needs
to work together?  Who is this sentence
referring to?
 Do I need to work together with someone on this? These questions
come up because we isn’t precise
enough. Here are some different ways this sentence could be revised:

Nurses and managers need to
work together
to increase communication at all levels of health care
administration.


My co-workers and I need to
work together
to increase communication at all levels of health care
administration.

To
increase clarity in situations like this, we
can be replaced with more specific nouns and pronouns. So, when you find
yourself writing we, our, or us, think hard: Who are you really
talking about? Then, replace these first-person plural pronouns with more precise words.

Tip 4: Do not use second-person pronouns in
your APA style academic writing.

Second-person
pronouns include words like you and your. These pronouns should be avoided
in scholarly writing because, like we above,
they can result in inaccurate assumptions about the reader. Here’s an example
of second-person pronouns being used ineffectively:

To create a safe space for the
patient, you can adjust your body and rearrange your office to have a more
welcoming feel.

In this
sentence, it’s unclear who should be doing these actions, and depending on who
the reader is, you might not be an
appropriate representation of who should act. A more specific noun would
increase clarity. Thus, this sentence could be re-written like this:

To create a safe space for the
patient, counselors can adjust their bodies and rearrange their offices to have
a more welcoming feel.

In
situations like this, you can replace second-person pronouns with either more
specific nouns or with third-person pronouns such as their, they, he or she.
These are excellent methods for removing second-person pronouns from your
writing.

None of
this is an exact science, and so much of word choice comes down to audience and
purpose and genre. So, the most important thing to keep in mind is that one of
the cornerstones of APA style is clarity and concision. Using pronouns
appropriately will help you produce clear and concise academic writing.



Jes Philbrook is a Writing Instructor in the Walden University Writing Center. She lives in Columbia, Missouri with her husband and two cats. She is a huge fan of using all of the pronouns in her informal communication, as you can tell from this post, and she is eager to help students succeed in their academic lives through effective communication.



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All strong writers have something in common: they understand the value of word choice in writing. Strong word choice uses vocabulary and language to maximum effect, creating clear moods and images and making your stories and poems more powerful and vivid.

The meaning of “word choice” may seem self-explanatory, but to truly transform your style and writing, we need to dissect the elements of choosing the right word. This article will explore what word choice is, and offer some examples of effective word choice, before giving you 5 word choice exercises to try for yourself.

Word Choice Definition: The Four Elements of Word Choice

The definition of word choice extends far beyond the simplicity of “choosing the right words.” Choosing the right word takes into consideration many different factors, and finding the word that packs the most punch requires both a great vocabulary and a great understanding of the nuances in English.

Choosing the right word involves the following four considerations, with word choice examples.

1. Meaning

Words can be chosen for one of two meanings: the denotative meaning or the connotative meaning. Denotation refers to the word’s basic, literal dictionary definition and usage. By contrast, connotation refers to how the word is being used in its given context: which of that word’s many uses, associations, and connections are being employed.

A word’s denotative meaning is its literal dictionary definition, while its connotative meaning is the web of uses and associations it carries in context.

We play with denotations and connotations all the time in colloquial English. As a simple example, when someone says “greaaaaaat” sarcastically, we know that what they’re referring to isn’t “great” at all. In context, the word “great” connotes its opposite: something so bad that calling it “great” is intentionally ridiculous. When we use words connotatively, we’re letting context drive the meaning of the sentence.

The rich web of connotations in language are crucial to all writing, and perhaps especially so to poetry, as in the following lines from Derek Walcott’s Nobel-prize-winning epic poem Omeros:

In hill-towns, from San Fernando to Mayagüez,
the same sunrise stirred the feathered lances of cane
down the archipelago’s highways. The first breeze

rattled the spears and their noise was like distant rain
marching down from the hills, like a shell at your ears.

Sugar cane isn’t, literally, made of “feathered lances,” which would literally denote “long metal spears adorned with bird feathers”; but feathered connotes “branching out,” the way sugar cane does, and lances connotes something tall, straight, and pointy, as sugar cane is. Together, those two words create a powerfully true visual image of sugar cane—in addition to establishing the martial language (“spears,” “marching”) used elsewhere in the passage.

Whether in poetry or prose, strong word choice can unlock images, emotions, and more in the reader, and the associations and connotations that words bring with them play a crucial role in this.

2. Specificity

Use words that are both correct in meaning and specific in description.

In the sprawling English language, one word can have dozens of synonyms. That’s why it’s important to use words that are both correct in meaning and specific in description. Words like “good,” “average,” and “awful” are far less descriptive and specific than words like “liberating” (not just good but good and freeing), “C student” (not just average but academically average), and “despicable” (not just awful but morally awful). These latter words pack more meaning than their blander counterparts.

Since more precise words give the reader added context, specificity also opens the door for more poetic opportunities. Take the short poem “[You Fit Into Me]” by Margaret Atwood.

You fit into me
like a hook into an eye

A fish hook

An open eye

The first stanza feels almost romantic until we read the second stanza. By clarifying her language, Atwood creates a simple yet highly emotive duality.

This is also why writers like Stephen King advocate against the use of adverbs (adjectives that modify verbs or other adjectives, like “very”). If your language is precise, you don’t need adverbs to modify the verbs or adjectives, as those words are already doing enough work. Consider the following comparison:

Weak description with adverbs: He cooks quite badly; the food is almost always extremely overdone.

Strong description, no adverbs: He incinerates food.

Of course, non-specific words are sometimes the best word, too! These words are often colloquially used, so they’re great for writing description, writing through a first-person narrative, or for transitional passages of prose.

3. Audience

Good word choice takes the reader into consideration. You probably wouldn’t use words like “lugubrious” or “luculent” in a young adult novel, nor would you use words like “silly” or “wonky” in a legal document.

This is another way of saying that word choice conveys not only direct meaning, but also a web of associations and feelings that contribute to building the reader’s world. What world does the word “wonky” help build for your reader, and what world does the word “seditious” help build? Depending on the overall environment you’re working to create for the reader, either word could be perfect—or way out of place.

4. Style

Consider your word choice to be the fingerprint of your writing.

Consider your word choice to be the fingerprint of your writing. Every writer uses words differently, and as those words come to form poems, stories, and books, your unique grasp on the English language will be recognizable by all your readers.

Style isn’t something you can point to, but rather a way of describing how a writer writes. Ernest Hemingway, for example, is known for his terse, no-nonsense, to-the-point styles of description. Virginia Woolf, by contrast, is known for writing that’s poetic, intense, and melodramatic, and James Joyce for his lofty, superfluous writing style.

Here’s a paragraph from Joyce:

Had Pyrrhus not fallen by a beldam’s hand in Argos or Julius Caesar not been knifed to death. They are not to be thought away. Time has branded them and fettered they are lodged in the room of the infinite possibilities they have ousted.

And here’s one from Hemingway:

Bill had gone into the bar. He was standing talking with Brett, who was sitting on a high stool, her legs crossed. She had no stockings on.

Style is best observed and developed through a portfolio of writing. As you write more and form an identity as a writer, the bits of style in your writing will form constellations.

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Word Choice in Writing: The Importance of Verbs

Before we offer some word choice exercises to expand your writing horizons, we first want to mention the importance of verbs. Verbs, as you may recall, are the “action” of the sentence—they describe what the subject of the sentence actually does. Unless you are intentionally breaking grammar rules, all sentences must have a verb, otherwise they don’t communicate much to the reader.

Because verbs are the most important part of the sentence, they are something you must focus on when expanding the reaches of your word choice. Verbs are the most widely variegated units of language; the more “things” you can do in the world, the more verbs there are to describe them, making them great vehicles for both figurative language and vivid description.

Consider the following three sentences:

  1. The road runs through the hills.
  2. The road curves through the hills.
  3. The road meanders through the hills.

Which sentence is the most descriptive? Though each of them has the same subject, object, and number of words, the third sentence creates the clearest image. The reader can visualize a road curving left and right through a hilly terrain, whereas the first two sentences require more thought to see clearly.

Finally, this resource on verb usage does a great job at highlighting how to invent and expand your verb choice.

Word Choice in Writing: Economy and Concision

Strong word choice means that every word you write packs a punch. As we’ve seen with adverbs above, you may find that your writing becomes more concise and economical—delivering more impact per word. Above all, you may find that you omit needless words.

Omit needless words is, in fact, a general order issued by Strunk and White in their classic Elements of Style. As they explain it:

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.

It’s worth repeating that this doesn’t mean your writing becomes clipped or terse, but simply that “every word tell.” As our word choice improves—as we omit needless words and express ourselves more precisely—our writing becomes richer, whether we write in long or short sentences.

As an example, here’s the opening sentence of a random personal essay from a high school test preparation handbook:

The world is filled with a numerous amount of student athletes that could somewhere down the road have a bright future.

Most words in this sentence are needless. It could be edited down to:

Many student athletes could have a bright future.

Now let’s take some famous lines from Shakespeare’s Macbeth. Can you remove a single word without sacrificing an enormous richness of meaning?

Out, out, brief candle!
Life’s but a walking shadow, a poor player,
That struts and frets his hour upon the stage,
And then is heard no more. It is a tale
Told by an idiot, full of sound and fury,
Signifying nothing.

In strong writing, every single word is chosen for maximum impact. This is the true meaning of concise or economical writing.

5 Word Choice Exercises to Sharpen Your Writing

With our word choice definition in mind, as well as our discussions of verb use and concision, let’s explore the following exercises to put theory into practice. As you play around with words in the following word choice exercises, be sure to consider meaning, specificity, style, and (if applicable) audience.

1. Build Moods With Word Choice

Writers fine-tune their words because the right vocabulary will build lush, emotive worlds. As you expand your word choice and consider the weight of each word, focus on targeting precise emotions in your descriptions and figurative language.

This kind of point is best illustrated through word choice examples. An example of magnificent language is the poem “In Defense of Small Towns” by Oliver de la Paz. The poem’s ambivalent feelings toward small hometowns presents itself through the mood of the writing.

The poem is filled with tense descriptions, like “animal deaths and toughened hay” and “breeches speared with oil and diesel,” which present the small town as stoic and masculine. This, reinforced by the terse stanzas and the rare “chances for forgiveness,” offers us a bleak view of the town; yet it’s still a town where everything is important, from “the outline of every leaf” to the weightless flight of cattail seeds.

The writing’s terse, heavy mood exists because of the poem’s juxtaposition of masculine and feminine words. The challenge of building a mood produces this poem’s gravity and sincerity.

Try to write a poem, or even a sentence, that evokes a particular mood through words that bring that word to mind. Here’s an example:

  1. What mood do you want to evoke? flighty
  2. What words feel like they evoke that mood? not sure, whatever, maybe, perhaps, tomorrow, sometimes, sigh
  3. Try it in a sentence: “Maybe tomorrow we could see about looking at the lab results.” She sighed. “Perhaps.”

2. Invent New Words and Terms

A common question writers ask is, What is one way to revise for word choice? One trick to try is to make up new language in your revisions.

If you create language at a crucial moment, you might be able to highlight something that our current language can’t.

In the same way that unusual verbs highlight the action and style of your story, inventing words that don’t exist can also create powerful diction. Of course, your writing shouldn’t overflow with made-up words and pretentious portmanteaus, but if you create language at a crucial moment, you might be able to highlight something that our current language can’t.

A great example of an invented word is the phrase “wine-dark sea.” Understanding this invention requires a bit of history; in short, Homer describes the sea as “οἶνοψ πόντος”, or “wine-faced.” “Wine-dark,” then, is a poetic translation, a kind of kenning for the sea’s mystery.

Why “wine-dark” specifically? Perhaps because, like the sea, wine changes us; maybe the eyes of the sea are dark, as eyes often darken with wine; perhaps the sea is like a face, an inversion, a reflection of the self. In its endlessness, we see what we normally cannot.

Thus, “wine-dark” is a poetic combination of words that leads to intensive literary analysis. For a less historical example, I’m currently working on my poetry thesis, with pop culture monsters being the central theme of the poems. In one poem, I describe love as being “frankensteined.” By using this monstrous made-up verb in place of “stitched,” the poem’s attitude toward love is much clearer.

Try inventing a word or phrase whose meaning will be as clear to the reader as “wine-dark sea.” Here’s an example:

  1. What do you want to describe? feeling sorry for yourself because you’ve been stressed out for a long time
  2. What are some words that this feeling brings up? self-pity, sympathy, sadness, stress, compassion, busyness, love, anxiety, pity party, feeling sorry for yourself
  3. What are some fun ways to combine these words? sadxiety, stresslove
  4. Try it in a sentence: As all-nighter wore on, my anxiety softened into sadxiety: still edgy, but soft in the middle.

3. Only Use Words of Certain Etymologies

One of the reasons that the English language is so large and inconsistent is that it borrows words from every language. When you dig back into the history of loanwords, the English language is incredibly interesting!

(For example, many of our legal terms, such as judge, jury, and plaintiff, come from French. When the Normans [old French-speakers from Northern France] conquered England, their language became the language of power and nobility, so we retained many of our legal terms from when the French ruled the British Isles.)

Nerdy linguistics aside, etymologies also make for a fun word choice exercise. Try forcing yourself to write a poem or a story only using words of certain etymologies and avoiding others. For example, if you’re only allowed to use nouns and verbs that we borrowed from the French, then you can’t use Anglo-Saxon nouns like “cow,” “swine,” or “chicken,” but you can use French loanwords like “beef,” “pork,” and “poultry.”

Experiment with word etymologies and see how they affect the mood of your writing. You might find this to be an impactful facet of your word choice. You can Google “__ etymology” for any word to see its origin, and “__ synonym” to see synonyms.

Try writing a sentence only with roots from a single origin. (You can ignore common words like “the,” “a,” “of,” and so on.)

  1. What do you want to write? The apple rolled off the table.
  2. Try a first etymology: German: The apple wobbled off the bench.
  3. Try a second: Latin: The russet fruit rolled off the table.

4. Write in E-Prime

E-Prime Writing describes a writing style where you only write using the active voice. By eschewing all forms of the verb “to be”—using words such as “is,” “am,” “are,” “was,” and other “being” verbs—your writing should feel more clear, active, and precise!

E-Prime not only removes the passive voice (“The bottle was picked up by James”), but it gets at the reality that many sentences using to be are weakly constructed, even if they’re technically in the active voice.

Of course, E-Prime writing isn’t the best type of writing for every project. The above paragraph is written in E-Prime, but stretching it out across this entire article would be tricky. The intent of E-Prime writing is to make all of your subjects active and to make your verbs more impactful. While this is a fun word choice exercise and a great way to create memorable language, it probably isn’t sustainable for a long writing project.

Try writing a paragraph in E-Prime:

  1. What do you want to write? Of course, E-Prime writing isn’t the best type of writing for every project. The above paragraph is written in E-Prime, but stretching it out across this entire article would be tricky. The intent of E-Prime writing is to make all of your subjects active and to make your verbs more impactful. While this is a fun word choice exercise and a great way to create memorable language, it probably isn’t sustainable for a long writing project.
  2. Converted to E-Prime: Of course, E-Prime writing won’t best suit every project. The above paragraph uses E-Prime, but stretching it out across this entire article would carry challenges. E-Prime writing endeavors to make all of your subjects active, and your verbs more impactful. While this word choice exercise can bring enjoyment and create memorable language, you probably can’t sustain it over a long writing project.

5. Write Blackout Poetry

Blackout poetry, also known as Found Poetry, is a visual creative writing project. You take a page from a published source and create a poem by blacking out other words until your circled words create a new poem. The challenge is that you’re limited to the words on a page, so you need a charged use of both space and language to make a compelling blackout poem.

Blackout poetry bottoms out our list of great word choice exercises because it forces you to consider the elements of word choice. With blackout poems, certain words might be read connotatively rather than denotatively, or you might change the meaning and specificity of a word by using other words nearby. Language is at its most fluid and interpretive in blackout poems!

For a great word choice example using blackout poetry, read “The Author Writes the First Draft of His Wedding Vows” by Hanif Willis-Abdurraqib. Here it is visually:

wedding vows blackout poetry

Source: https://decreation.tumblr.com/post/620222983530807296/from-the-crown-aint-worth-much-by-hanif

Pick a favorite poem of your own and make something completely new out of it using blackout poetry.

How to Expand Your Vocabulary

Vocabulary is a last topic in word choice. The more words in your arsenal, the better. Great word choice doesn’t rely on a large vocabulary, but knowing more words will always help! So, how do you expand your vocabulary?

The simplest way to expand your vocabulary is by reading.

The simplest answer, and the one you’ll hear the most often, is by reading. The more literature you consume, the more examples you’ll see of great words using the four elements of word choice.

Of course, there are also some great programs for expanding your vocabulary as well. If you’re looking to use words like “lachrymose” in a sentence, take a look at the following vocab builders:

  • Dictionary.com’s Word-of-the-Day
  • Vocabulary.com Games
  • Merriam Webster’s Vocab Quizzes

Improve Your Word Choice With Writers.com’s Online Writing Courses

Looking for more writing exercises? Need more help choosing the right words? The instructors at Writers.com are masters of the craft. Take a look at our upcoming course offerings and join our community!

Imagine boiling down your life and leadership into acompelling collection of 76 principles.

Then imagine having to select which one would be first.

That’s exactly what Bill Hybels did in his 2008 book release titled, Axiom. The axiom he decided articulate first is no mistake: Language Matters.

Hybels shares…

  • “The truth is, leaders rise and fall by the language they use. Sometimes whole visions live or die on the basis of the words the leader chooses for articulating the vision.”
  • “The very best leaders I know wrestle with words until they are able to communicate their big ideas in a way that captures the imagination, catalyzes action and lifts spirits.”
  • “Choose the right words and you’ll set up everyone you lead for a level of effectiveness you never thought could be achieved.

I am amazed at how Hybel’s highly disciplined and carefully artistic word choice has influenced tens of thousands of leaders in the global church; words like “seeker service” and “holy discontent.” Years ago his church that would define an era, was born from the mission to “turn irreligious people into fully devoted followers of Christ.”

Last week, I attended a 25th anniversary celebration for Leadership Network founded by Bob Buford. As leader after leader recounted the stories of impact from Buford’s legacy, a rhythmic drum beat of shared language echoed throughout room: “from success to significance.” The power of the words was palpable. What started as the subtitle of the book Halftime, marked a movement.

Yesterday, I ran into a new church planter in my hometown Starbucks. He thanked me again for writing Church Unique and was enthusiastic to share the results of their arduous process of walking the Vision Pathway found in the book. I was stunned by the clarity and eloquence of his mission to “make true disciples by being true disciples.” The name of his church is “One Life Church” and their living language vision is spearheaded by the rallying cry,

“Now, we really live.”I left that day greatly encouraged that another “everyday” pastor was pressing into and wrestling through the art of word choice. Another pastor was becoming a skillful visionary.

My favorite way of capturing the thrust that language matters is found in the phrase: “Words create worlds.”

So if the words we use as leaders do indeed create worlds for our followers, what, may I ask, are you saying?


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Date: Feb 6, 2009


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The words a writer chooses are the building materials from which he or she constructs any given piece of writing—from a poem to a speech to a thesis on thermonuclear dynamics. Strong, carefully chosen words (also known as diction) ensure that the finished work is cohesive and imparts the meaning or information the author intended. Weak word choice creates confusion and dooms a writer’s work either to fall short of expectations or fail to make its point entirely.

Factors That Influence Good Word Choice

When selecting words to achieve the maximum desired effect, a writer must take a number of factors into consideration:

  • Meaning: Words can be chosen for either their denotative meaning, which is the definition you’d find in a dictionary or the connotative meaning, which is the emotions, circumstances, or descriptive variations the word evokes.
  • Specificity: Words that are concrete rather than abstract are more powerful in certain types of writing, specifically academic works and works of nonfiction. However, abstract words can be powerful tools when creating poetry, fiction, or persuasive rhetoric.
  • Audience: Whether the writer seeks to engage, amuse, entertain, inform, or even incite anger, the audience is the person or persons for whom a piece of work is intended.
  • Level of Diction: The level of diction an author chooses directly relates to the intended audience. Diction is classified into four levels of language:
  1. Formal which denotes serious discourse
  2. Informal which denotes relaxed but polite conversation
  3. Colloquial which denotes language in everyday usage
  4. Slang which denotes new, often highly informal words and phrases that evolve as a result sociolinguistic constructs such as age, class, wealth status, ethnicity, nationality, and regional dialects.
  • Tone: Tone is an author’s attitude toward a topic. When employed effectively, tone—be it contempt, awe, agreement, or outrage—is a powerful tool that writers use to achieve a desired goal or purpose.
  • Style: Word choice is an essential element in the style of any writer. While his or her audience may play a role in the stylistic choices a writer makes, style is the unique voice that sets one writer apart from another.

The Appropriate Words for a Given Audience

To be effective, a writer must choose words based on a number of factors that relate directly to the audience for whom a piece of work is intended. For example, the language chosen for a dissertation on advanced algebra would not only contain jargon specific to that field of study; the writer would also have the expectation that the intended reader possessed an advanced level of understanding in the given subject matter that at a minimum equaled, or potentially outpaced his or her own.

On the other hand, an author writing a children’s book would choose age-appropriate words that kids could understand and relate to. Likewise, while a contemporary playwright is likely to use slang and colloquialism to connect with the audience, an art historian would likely use more formal language to describe a piece of work about which he or she is writing, especially if the intended audience is a peer or academic group.

«Choosing words that are too difficult, too technical, or too easy for your receiver can be a communication barrier. If words are too difficult or too technical, the receiver may not understand them; if words are too simple, the reader could become bored or be insulted. In either case, ​the message falls short of meeting its goals . . . Word choice is also a consideration when communicating with receivers for whom English is not the primary language [who] may not be familiar with colloquial English.»

(From «Business Communication, 8th Edition,» by A.C. Krizan, Patricia Merrier, Joyce P. Logan, and Karen Williams. South-Western Cengage, 2011)

Word Selection for Composition

Word choice is an essential element for any student learning to write effectively. Appropriate word choice allows students to display their knowledge, not just about English, but with regard to any given field of study from science and mathematics to civics and history.

Fast Facts: Six Principles of Word Choice for Composition

  1. Choose understandable words.
  2. Use specific, precise words.
  3. Choose strong words.
  4. Emphasize positive words.
  5. Avoid overused words.
  6. Avoid obsolete words.

(Adapted from «Business Communication, 8th Edition,» by A.C. Krizan, Patricia Merrier, Joyce P. Logan, and Karen Williams. South-Western Cengage, 2011)

The challenge for teachers of composition is to help students understand the reasoning behind the specific word choices they’ve made and then letting the students know whether or not those choices work. Simply telling a student something doesn’t make sense or is awkwardly phrased won’t help that student become a better writer. If a student’s word choice is weak, inaccurate, or clichéd, a good teacher will not only explain how they went wrong but ask the student to rethink his or her choices based on the given feedback.

Word Choice for Literature

Arguably, choosing effective words when writing literature is more complicated than choosing words for composition writing. First, a writer must consider the constraints for the chosen discipline in which they are writing. Since literary pursuits as such as poetry and fiction can be broken down into an almost endless variety of niches, genres, and subgenres, this alone can be daunting. In addition, writers must also be able to distinguish themselves from other writers by selecting a vocabulary that creates and sustains a style that is authentic to their own voice.

When writing for a literary audience, individual taste is yet another huge determining factor with regard to which writer a reader considers a «good» and who they may find intolerable. That’s because «good» is subjective. For example, William Faulker and Ernest Hemmingway were both considered giants of 20th-century American literature, and yet their styles of writing could not be more different. Someone who adores Faulkner’s languorous stream-of-consciousness style may disdain Hemmingway’s spare, staccato, unembellished prose, and vice versa.

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