Словосочетания
Автоматический перевод
слово из уст, слово рта, слово уст
Перевод по словам
word — слово, известие, речь, обещание, текст, вести, сформулировать, выражать словами
mouth — рот, уста, отверстие, горлышко, вход, зев, изрекать, брать в рот
Примеры
I think she heard about the job by word of mouth.
По-моему, она узнала об этой работе от кого-то из своих знакомых.
Much of this information is picked up by word of mouth from previous students.
Большая часть этой информации передаётся по «сарафанному радио» от бывших студентов.
The film had good word-of-mouth publicity.
В разговорах об этом фильме хорошо отзывались.
The film had good word-of-mouth publicity.
Фильм получил хорошие отзывы зрителей, которые стали для него отличной рекламой.
Примеры, ожидающие перевода
Word of mouth (=information you get by someone telling you) is one of the best ways of getting business. 
Для того чтобы добавить вариант перевода, кликните по иконке ☰, напротив примера.
Talk noun — A usually formal discourse delivered to an audience.
Show all Definitions
Synonyms for Talk
Antonyms for Talk
Word of mouth and talk are semantically related in gossip topic. In some cases you can use «Word of mouth» instead a noun «Talk».
Nearby Words: talking, talkative, talker, talkie
word of mouth — перевод на русский
If information were passed on merely by word of mouth how little we should know of our own past how slow would be our progress.
Если бы информация передавалась только из уст в уста, как мало мы бы знали о нашем прошлом, как медленно мы бы развивались.
The embalming business is basically passed on by word of mouth.
Бальзамирование, в основном, передается из уст в уста.
Word of mouth is everything in this business.
Из уст в уста — это все в этом деле.
Made up, like any tale, and spread by word of mouth.
Выдуманное, как любая сказка, и разошедшееся по всему миру из уст в уста.
Word of mouth.
Из уст в уста.
Показать ещё примеры для «из уст в уста»…
— Word of mouth mostly.
— Сарафанное радио в основном.
Word of mouth.
Сарафанное радио.
There’s always word of mouth.
Но всегда есть сарафанное радио.
Word of mouth, we had a few celebrities in recently.
Сарафанное радио. В последнее время к нам часто стали заглядывать знаменитости.
What about word of mouth?
— А сарафанное радио?
Показать ещё примеры для «сарафанное радио»…
Word of mouth has it that the Squire rules the smuggling ring, but as yet I have no proof.
Есть слухи, что Сквайр управляет шайкой контрабандистов, но пока еще у меня нет никаких доказательств.
I think word of mouth is starting to spread.
Слухи начинают распространяться.
I do a good job, so word of mouth, it gets around… is he a regular customer of yours?
Я хорошо выполняю свои обязанности, слухи быстро распространяются… Он твой постоянный клиент?
But as word of mouth continues to spread, Internet providers are predicting that it could be one of the most widely-viewed live events in web history.
Слухи продолжают расползаться, а Интернет-провайдеры предсказывают что это будет самым посещаемым сюжетом за всю историю Интернета.
All cameras and phones were banned, which only made word of mouth stronger, interest more intense.
Никаких камер и телефонов. Так слухи распространялись ещё быстрее. А интерес только подогревался.
Показать ещё примеры для «слухи»…
— Word of mouth?
— Со слов.
— Word of mouth. Yeah, that’s it.
— Да, со слов, точно.
Word of mouth does half the job.
Одно слово — и полдела сделано.
They use word of mouth.
Они используют слова.
Have you received by any means of post, telephone, word of mouth, any communication from outside persons?
Не было ли попыток связаться с тобой по почте, телефону, просто на словах от кого-то из неизвестных тебе людей?
Показать ещё примеры для «со слов»…
Отправить комментарий
Business is really humming.
Word of mouth, I guess. Got around that I’m back.
You think I should keep these alphabetical or rearrange them by how much damage they inflict?
Бизнес продвигается потихоньку, ха?
Да, кстати говоря, думаю, уже разошлись сведения, что я вернулся.
Думаешь, я должен держать это в алфавитном порядке или разложить в порядке возрастания их опасности?
Uh, what would you tell him?
We try to discourage word of mouth.
That’s exactly what I said
Как бы ответили вы?
Мы стараемся отбить у клиентов дар речи.
Именно так я и сказал.
Customer complaints are dealt with through… killing, torture, beating… sometimes fire.
We call it word-of—mouth advertising.
If I’d known this was going to be a seminar, I’d have worn my name tag.
Жалобы клиента устраняются через… убийства, пытки, избиения… Иногда поджог.
Мы называем устной рекламой.
Если бы я знал, что будет семинар, надел бы бейджик со своим именем.
Did you just refer to me as a middleman?
You are lucky Wolfram and Hart has such good word-of—mouth advertising.
Here.
Ты только что назвал меня посредником?
Тебе повезло, что у Вольфрам и Харт такая хорошая репутация.
Вот.
Bam!
Word of mouth does half the job.
You have the order sheet ready when they open the door. The talk is prepared.
Раз!
Одно слово — и полдела сделано.
Когда они открывают дверь, бланк заказа уже должен быть готов.
Why he-he’d need an army by itself and more to take your horse, or every man he has or more to take you prisoner.
You could spread this tale by word of mouth and all the world… — would know that Saladin fears you,
— Sire, if you send to him and asked if he’d finished playing his game… and could you have your knight back, it would make him look such a fool.
≈му понадобитс€ цела€ арми€, чтобы захватить хот€ бы вашего кон€.
¬ы можете распространить эту байку и весь мир узнает, что —аладин вас боитс€?
—ир, если вы пошлЄте к нему и потребуете прекратить играть в игры и вернуть вашего рыцар€, он будет выгл€деть полным дураком.
But why don’t you trust the Squire?
Word of mouth has it that the Squire rules the smuggling ring, but as yet I have no proof.
What, can we help?
Но почему вы не доверяете Сквайру?
Есть слухи, что Сквайр управляет шайкой контрабандистов, но пока еще у меня нет никаких доказательств.
Чем мы можем помочь?
I think you better take it for a trial spin.
I don’t want any bad word of mouth about California Charlie.
I’d really rather not.
Думаю, лучше бы вам прокатиться.
Я не хочу, чтобы плохо говорили о Чарли из Калифорнии.
Я и не буду так говорить.
I expect things to pick up soon.
I think word of mouth is starting to spread.
I hear you… validate parking tickets without purchase.
Я ожидаю, что все наладится.
Слухи начинают распространяться.
Я слышал, что вы заверяете без покупок.
You’ll not find that in a book, my friend.
The embalming business is basically passed on by word of mouth.
I’ll tell you, that’s fascinating, that’s really something.
Этого ты не найдешь в книгах, дружище.
Бальзамирование, в основном, передается из уст в уста.
Скажу тебе, это очаровательно в этом действительно что-то есть.
It’s rather crowded, isn’t it?
We get good word of mouth.
do you have a single room?
-Там довольно тесновато, вам не кажется?
— Красиво формулируешь.
— А у вас не найдется комнаты на одного?
It’s the contacts more than the money.
I took the job for the word of mouth and now that’s gone.
— He’s put me back to square one.
Контакты важнее денег.
Я принялась за работу, поверив на слово. Теперь все.
— Он мне столько дерьма наделает.
No, no, no. You don’t advertise a new restaurant. It’s very uncool
It’s word of mouth… People talk
And how do these people who talk know where you are so that they can talk about you?
Нет, новый ресторан не рекламируют.
Только сплетни и слухи.
Какие слухи, когда никто не знает, где он находится?
And you know it.
Most of the records were destroyed in the Great Burn, sir and we only have word of mouth to go on.
In the holy books written after the Great Burn!
И вы знаете это.
Большинство записей было уничтожено во время Великого Сожжения, сэр и у нас есть только устные предания.
Загляните в священные книги, написанные после Великого Сожжения!
Since then, 100 generations have lived and died.
If information were passed on merely by word of mouth how little we should know of our own past how slow
Everything would depend on what we’d been told on how accurate the account.
За это время сменились 100 поколений.
Если бы информация передавалась только из уст в уста, как мало мы бы знали о нашем прошлом, как медленно мы бы развивались.
Мы бы зависели от того, что нам рассказали, и насколько точна была эта информация.
I got a reputation here.
Word of mouth is everything in this business.
I happen to be a lady, Frank. Ooh!
На кону моя репутация.
Из уст в уста — это все в этом деле.
Я все же леди, Фрэнк.
New name or not, we need to be out plying our trade.
Generating word of mouth.
We can’t expect evil to walk through the door.
Новое название или нет, но нам нужно быть на улицах, выполняя свою работу.
Заявить о себе.
Мы не можем ожидать, что зло просто войдет в эту дверь.
You’ve closed, okay? Don’t overclose.
It kills the word of mouth.
Is that the best they could come up with?
Не переусердствуйте.
Слухи могут угробить вашу репутацию.
Вы не нашли слов получше?
Why?
You don’t want to get in any deeper until you know what word of mouth is.
Double it.
Почему?
Вы не хотите углубляться, пока не узнаете, о чем твердит молва.
Повторите.
These are all people who love your pizza.
Talk about word of mouth, huh?
Don’t you want to talk back to them?
Все эти люди любят вашу пиццу.
Вот вам и сарафанное радио.
Почему вы не хотите ответить им?
Everyone interested in the book will have likely already purchased it.
What about word of mouth?
Don’t you expect that to boost sales?
Те, кто хотел купить книгу, скорее всего, уже ее купили.
— А сарафанное радио?
Разве молва не поднимает продажи?
We just do.
I mean, in-store inquiries, word of mouth.
There’s a whole world of data.
Просто знаем и все.
Из запросов в магазинах, от людей.
Куча разных данных.
The doctor says my crisis is already far behind me.
Have you received by any means of post, telephone, word of mouth, any communication from outside persons
Why do you never make love to me, Uncle Anton?
Доктора говорят, что кризис миновал.
Не было ли попыток связаться с тобой по почте, телефону, просто на словах от кого-то из неизвестных тебе людей?
Почему ты не хочешь заняться со мной любовью, дядя Антон?
As a matter of fact, they don’t use computers.
They use word of mouth.
-Is that another expression?
Но они и в самом деле не пользуются компьютерами.
Они используют слова.
— Это тоже просто выражение?
Honey, this is nothing.
Once word of mouth hits, you’ll have to rent grand central station to fit all the artists who want.
While nothing was too intimate for Samantha,
Дорогая, это еще пустяк.
Когда пойдут слухи, вам придется арендовать центральный вокзал Нью-Йорка чтобы вместить всех желающих художников.
Пока для Саманты не существовало ничего интимного
Um… not as many as I’d hoped.
Ah, it’s so hard to get good word of mouth started, isn’t it?
But that’s what makes or breaks a business like this.
Не так много, как я надеялась.
Довольно сложно получить хорошие отзывы, да?
Но это либо делает, либо ломает такой бизнес.
See how things go for you when you gotta serve Brenda’s crappy food.
Yes, word of mouth is the best advertisement.
Listen, Audrey, I really need you to serve dessert to these people, or, you know, at the very least, let them lick your dress.
Посмотрим, как у тебя пойдут дела, когда ты будешь разносить дерьмовую еду Брэнды.
Да, молва это лучшая реклама.
Послушай, Одри, ты мне на самом деле нужна, чтобы разнести этим людям десерт, или, по крайней мере, позволь им лизнуть им твое платье.
How’d you find out about her?
Word of mouth.
More like your bodyguard grew up with Shane Winters.
Откуда вы про неё узнали?
Сарафанное радио.
Больше похоже, что ваш телохранитель с Шейном росли вместе.
— Usually that’s…
Word of mouth from a C.I.
Sometimes we get more, sometimes we get less.
— Обычно это…
Из уст в уста от информатора.
Иногда мы получаем больше, иногда — меньше.
Sorry about the movie.
There’s always word of mouth.
It could still be a hit!
Сожалею насчет фильма.
Но всегда есть сарафанное радио.
Он еще может стать успешным.
Показать еще
Word-of-mouth marketing is a marketing method that encompasses any and all ways people talk about your company with others. It’s a marketing method that organically drives discussions about your business.
A word-of-mouth marketing strategy is a plan to generate buzz and interest in a product or service through organic, viral methods. This can be done through online channels like social media and forums, or offline through face-to-face interactions and events.
Definition
Word-of-mouth marketing is defined as a marketing strategy that brands use to encourage, influence, or impress people or target audiences to organically talk about your brand, product, service, campaign, event, or experience with others.
This marketing strategy is usually used to generate more interest in what you’re offering, to increase sales or conversions, or simply to get your name out there. Word-of-mouth marketing can be a very effective way to promote your business. After all, people are more likely to listen to and trust recommendations from people they know, rather than a faceless company.
Why Word-of-Mouth Strategy Matters for Retailers
There are a few key reasons why retailers should focus on word-of-mouth advertising:
- It’s cost-effective. Word-of-mouth marketing is one of the most cost-effective marketing strategies there is. It doesn’t require a big budget, and it can be done through organic channels like social media, online forums, and face-to-face interactions.
- It’s credible. People are more likely to listen to and trust recommendations from people they know, rather than a faceless company. Word-of-mouth marketing can help build trust and credibility for your brand.
- It’s viral. Word-of-mouth marketing is a form of organic or viral marketing. It’s a way to organically spread the word about your brand or product through social interactions. If people are talking about your brand, it can quickly lead to more people talking about your brand.
- It’s trackable. With the right tools, you can track word-of-mouth marketing campaigns and measure their effectiveness. This data can be used to improve future campaigns.
How to Build Word-of-Mouth Marketing Strategies
There are a few key things you can do to build word-of-mouth marketing strategies
1. Make it easy for people to talk about your brand
Make sure your branding is strong and easily recognizable. Use social media, online forums, and face-to-face interactions to get people talking about your brand.
2. Create shareable content
Create content that is interesting, informative, and shareable. This could be blog posts, infographics, videos, or any other type of content that people will want to share with others.
3. Focus on customer service
Giving outstanding customer service is a great way to get people talking about your brand. Word-of-mouth marketing is all about creating positive experiences that people will want to share with others.
4. Host events and meetups
Hosting events and meetups is a great way to get people talking about your brand in person. This could be anything from a simple meetup to a larger conference or event.
5. Offer incentives and discounts
Offering incentives and discounts are a great way to get people talking about your brand. This could be anything from a simple discount code to a more elaborate referral program.
6. Keep track of your progress
Keep track of your word-of-mouth marketing campaigns with the help of social media analytics, Google Analytics, and other tools. This data can be used to improve future campaigns.
Word-of-Mouth Marketing Strategies
Some of the ways to make and use word-of-mouth marketing strategies are
1. Create triggers for word of mouth
Make sure your branding is strong and easily recognizable. Use social media, online forums, and face-to-face interactions to get people talking about your brand.
2. Monitor mentions and responds ASAP to keep conversations rolling
Keep track of your word-of-mouth marketing campaigns with the help of social media analytics, Google Analytics, and other tools. This data can be used to improve future campaigns.
3. Appeal to your audience
Create content that is interesting, informative, and shareable. This could be blog posts, infographics, videos, or any other type of content that people will want to share with others.
4. Provide value to customers
Giving outstanding customer service is a great way to get people talking about your brand. Word-of-mouth marketing is all about creating positive experiences that people will want to share with others.
5. Actively gather and curate user-generated content
Offering incentives and discounts are a great way to get people talking about your brand. This could be anything from a simple discount code to a more elaborate referral program.
6. Tap into emotion
Focus on creating emotional connections with your audience. This could be anything from evoking happiness or laughter to tugging at heartstrings. Emotional content is more likely to be shared than rational content.
7. Get product ratings on your site
Including customer ratings and reviews on your site can help to increase word-of-mouth marketing. This is because potential customers will see that others have had positive experiences with your brand.
8. Encourage user-generated content (UGC)
Encouraging users to generate their own content, such as blog posts, videos, or photos, is a great way to get people talking about your brand. This is because it helps to create a sense of community around your brand.
9. Ask for reviews and recommendations directly
Asking customers for reviews and recommendations is a great way to get people talking about your brand. This is because it helps to create social proof around your brand.
10. Tell your story
Telling your brand’s story is a great way to get people talking about your business. This is because it helps to create an emotional connection with your audience.
11. Extend your brand’s reach through employee advocacy
Encouraging employees to talk about your brand is a great way to extend your reach. This is because employees are trusted sources of information.
12. Create exclusivity
Creating a sense of exclusivity around your brand is a great way to get people talking about your business. This could be anything from offering exclusive discounts to VIP members.
13. Assemble your army of influencers and brand ambassadors
Working with influencers and brand ambassadors is a great way to get people talking about your brand. This is because they have a large reach and can help to create social proof around your brand.
14. Boost positive social comments and customer stories
Highlighting positive social comments and customer stories is a great way to get people talking about your brand. This is because it helps to create a sense of community around your brand.
15. Provide customer service that over-delivers
When customers are happy with your product or service, they’re more likely to tell their friends and family about it. This word-of-mouth marketing is incredibly valuable, as it can help attract new customers and create loyalty among your existing customer base. Word-of-mouth marketing is all about creating positive experiences that people will want to share with others.
16. Create hashtags
Creating branded hashtags is a great way to get people to talk about your brand. This is because it helps to create a sense of community around your brand.
17. Offer freebies
Offering freebies is a great way to get people talking about your brand. This could be anything from a free product sample to a discount code.
18. Conduct giveaways and contests
Conducting giveaways and contests is a great way to get people talking about your brand. This is because it helps to create a sense of community around your brand.
19. Focus on creating great content
Content is king when it comes to Word-of-Mouth Marketing. This is because great content is something that people will want to share with others.
20. Make it easy to share your content
Make sure that your content is easy to share by using social sharing buttons or embeddable links. This will make it more likely for people to share your content with their social network.
21. Use influencers and brand ambassadors
Working with influencers and brand ambassadors is a great way to get your content seen by more people. This is because they have a large reach and can help to promote your brand.
Word-of-Mouth Marketing and Referral Marketing
are two terms that are often used interchangeably, but they actually refer to two different types of marketing. Word-of-Mouth Marketing is when customers talk about your brand to their friends, family, and acquaintances. Referral Marketing is when customers share your brand with their social network through a link or code.
While Word-of-Mouth Marketing can be more organic and happen naturally, Referral Marketing is more structured and deliberate. Both Word-of-Mouth Marketing and Referral Marketing can be extremely effective in growing your business.
Examples of Word-of-Mouth Marketing Campaigns
1. Coca-Cola’s Share a Coke campaign:
Coca-Cola’s Share a Coke campaign was a Word-of-Mouth Marketing campaign that encouraged people to share photos of themselves drinking Coca-Cola with their friends. The campaign was extremely successful, generating millions of social media impressions and increasing sales by 3%.
2. Ford’s Word of Mouth Marketing campaign
Ford’s Word of Mouth Marketing campaign was a brand-advocate-based Referral Marketing campaign that also channelized influencer movements. Using referral programs was also useful for the business model. The campaign was successful, generating over 1 million leads.
3. Netflix
Netflix understands its customers’ wants and needs by using the data they provide. This way, Netflix not only recommends shows to users but creates entire seasons of new content that is suited to the platform’s biggest interests. Using this data in a logical manner, the firm has been able to improve consumer sentiment, resulting in an army of Netflix influencers who extol the company’s virtues on several social media platforms. This free advertising has allowed the business to expand rapidly beyond its competitors such as Amazon Prime, Hulu, and even YouTube.
4. Sephora’s Beauty Talk Word of Mouth Marketing campaign
Sephora’s Beauty Talk Word-of-Mouth Marketing campaign was a Word-of-Mouth Marketing campaign that encouraged customers to share their favorite Sephora products with their friends. The campaign was successful, generating millions of social media impressions and increasing sales by 5%.
5. Dunkin’ Donuts
Not only is Dunkin’ Donuts a vital part of American culture, but it has become a tourist destination for many. The delicious and affordable product has been made into a brand that Americans love, with staunch followers around the world. Thanks to these amazing people, Dunkin’ Donuts have found innovative ways to utilize word-of-mouth marketing. Social media is a powerful platform for brands to connect with their customers. By posting unique content and running competitions, followers are encouraged to engage with the brand on a regular basis. This can involve liking or sharing content, or even creating their own around the brand to show their experience. For example, one company’s hard work paid off with 15 million Facebook fans, 1.5 million Instagram followers, and 1.2 million Twitter followers.
Here is a video by Marketing91 on Word of mouth Marketing.
Benefits of Word-of-Mouth Marketing
1. Increased trust and brand visibility
When potential customers see that their friends, relatives, or other people they know and trust are talking about your brand, they’re more likely to pay attention. Word-of-mouth marketing can help increase trust in your brand, as well as brand visibility.
2. Make a meaningful impact on customers through authenticity
People can smell in authenticity from a mile away. Word-of-mouth marketing is an opportunity to make a meaningful impact on potential customers by being authentic and transparent. When people see that you’re genuine, they’re more likely to trust you and do business with you.
3. Earn long-term brand loyalty
People are more likely to be loyal to a brand that they trust. Word-of-mouth marketing can help you earn long-term brand loyalty from customers. If you can get people talking about your brand, you’re more likely to keep them as customers for the long haul.
4. Get more bang for your buck
Word-of-mouth marketing is one of the most cost-effective marketing strategies there is. It doesn’t require a big budget, and it can be done through organic channels like social media, online forums, and face-to-face interactions.
5. Reach a wider audience
Word-of-mouth marketing can help you reach a wider audience than you would with traditional marketing methods. If people are talking about your brand, it can quickly lead to more people talking about your brand.
6. Boost sales and conversions
If done right, word-of-mouth marketing can be a powerful tool for boosting sales and conversions. People are more likely to listen to and trust recommendations from people they know, rather than a faceless company.
7. Get feedback and improve your product
Word-of-mouth marketing can also be a way to get feedback about your product or service. If people are talking about your brand, you can quickly learn what they like and don’t like. This data can be used to improve your product or service.
8. Drive social media engagement
Word-of-mouth marketing can help drive social media engagement. When people are talking about your brand, they’re more likely to share it on social media. This can help increase your reach and get more people talking about your brand.
9. Word of mouth is the most powerful form of marketing
Last but not least, word of mouth is the most powerful form of marketing. It’s trusted, authentic, and free. What more could you ask for? If you can get people talking about your brand, you’re on your way to success.
Conclusion!
Word-of-mouth or WOM marketing is still one of the most powerful tools in a business’s arsenal to optimize a business or brand presence via positive organic word. In the digital and social media marketing age, it has taken on a new form, but the bottom line is that satisfied customers lead to new customers.
There are a few key things to remember when pursuing word-of-mouth marketing:
- First, focus on creating satisfied customers. This is the foundation of any good word-of-mouth marketing strategy.
- Second, take advantage of social media and online reviews. Make it easy for customers to leave positive reviews and word-of-mouth recommendations.
- Finally, focus on customer loyalty. Once you have a satisfied customer, work hard to keep them coming back.
By following these tips, you can tap into the power of word-of-mouth marketing and create a steady stream of new customers.
What are your thoughts on word-of-mouth marketing? Let us know in the comments below!
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