Power word for writing

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160+ Power Words to Use With Any Style of Writing & Writing Prompts

Focused Power Words By Emotion:

  • 5 Powerful Words that Show Surprise + Writing Prompts
  • 5 Powerful Words that Reveal Toughness + Writing Prompts
  • 5 Powerful Words that Convey Power + Writing Prompts
  • 5 Short Fantastic Power Words + Writing Prompts
  • 5 Fast Terrific Powerful Words to Write + Writing Prompts
  • 5 Simple Power Words to Use in Writing + Writing Prompts
  • 5 Quick Power Words to Use in Headlines + Writing Prompts
  • 5 Powerful Words that Convey Nerve + Writing Prompts
  • 5 Powerful Words that Convey Moxie + Writing Prompts
  • 5 Effective Potent Power Words that Pack a Punch
  • 5 Powerful Words that Feel “Costly” + Writing Prompts
  • 5 Powerful Words that Convey Spirit + Writing Prompts
  • 5 Powerful Words that Show Vulnerability + Writing Prompts
  • 5 Powerful Words that Convey Cheer + Writing Prompts
  • 5 Powerful Words that Convey Phenomenon + Writing Prompts
  • 5 Powerful Words that Convey Spunk + Writing Prompts
  • 5 Powerful Words that Convey Strength + Writing Prompts
  • 5 Powerful Words that Show Self-Consciousness + Writing Prompts
  • 5 Powerful Words that Reveal Bravery + Writing Prompts
  • 5 Powerful Words that Convey Praise + Writing Prompts
  • 5 Powerful Words that Show Embarrassment + Writing Prompts
  • 5 Powerful Words that Express Shock + Writing Prompts
  • 5 Powerful Words that Convey Brilliance + Writing Prompts
  • 5 Powerful Words that Show Dread + Writing Prompts
  • 5 Powerful Words That Express a Disaster + Writing Prompts
  • 5 Powerful Words that Show Misfortune + Writing Prompts

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160+ Power Words to Use With Any Style of Writing & Writing Prompts

  • 5 Powerful Words that Show Worry + Writing Prompts
  • 5 Powerful Words that Express Fear + Writing Prompts
  • 5 Powerful Words that Show Doom + Writing Prompts
  • 5 Powerful Words that Show Tragedy + Writing Prompts
  • 5 Powerful Words that Express Danger + Writing Prompts
  • 5 Power Words that Express Panic + Writing Prompts
  • 5 Power Words that Express Revenge + Writing Prompts

160+ Power Words to Use With Any Style of Writing & Writing Prompts

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Power words that sell.

What are power words in copywriting? These are effective words to add to your writing that persuade and evoke emotion from readers. They are like the remaining pieces of the puzzle in sentences to grow your conversion rates.

They have the ability to:

  • Ease cognitive overload
  • Make your readers click headlines
  • Evoke emotion from your readers
  • Prompt action
  • Lead customers down the sales funnel process

Add power words to turn flat sales copy to influence your readers to prompt action.

Let’s learn more about power words and how you can use them in your sales copy.

Table of contents

  • What are effective power words in copywriting?
  • The list of power words that sell
    • ‘Sales’ words
    • ‘Happiness’ words
    • ‘Urgency’ words
    • ‘Assurance’ words
    • ‘Marketing’ words
    • ‘Frustration’ words
    • ‘Empathetic’ words
    • ‘Exclusivity’ words
    • ‘Trust’ words
    • ‘Fear’ words
    • ‘Positive’ words
    • ‘New’ words
    • ‘Stimulating’ words
    • ‘Beauty’ words
  • Why do you need to use effective words in your copy?
  • Power words in headlines
  • Power words in landing pages
  • Power words in buttons
  • Power words in calls-to-action
  • Power words in email subject lines
  • Power words in sales and product pages
  • It’s your turn

What are effective power words in copywriting?

Power words are singular elements in sales copy used to trigger a response or emotion from your reader. These words can make us feel optimistic, inspired, sad, nervous, angry, or surprised.

They are all around us every day. And the majority of the time, non-copywriters never notice it.

Remember that last time you clicked a link with no intention of clicking? Next thing you know, you’re pulling out your credit card from your wallet.

The phenomenon is almost spellbinding.

Ever wonder why and how some articles or posts attract more attention than others?

Or, why some companies fail to promote a product over a competitor?

What about that one time you made a regretful impulsive buy because of limitations?

You’re now certain of the culprit hiding behind these scenarios.

Well, the magic formula is easy.

Power words!

You can spot them in headlines, emails to your boss, sales pages, to calls-to-action for persuasion.

Companies hire copywriters to use these words as a part of the magic formula to convert readers.

The list of power words that sell

Well, here it is. The list of 300+ mighty words you should use to convert your readers.

At the end of the list involves examples of where to use them.

So keep reading on!

‘Sales’ power words that sell

New You Free
Imagine Because No Risk
Low Guarantee Premium
Skyrocket Instant True
Proven More Effective
Expires Sustainable Complimentary
Easy Noteworthy Powerful
Top-Notch Bargain Sale
Value No Obligation Cheap
Save Reduced Profit
Clearance Dollar Best
Best Sellers Off Now

‘Happiness’ power words that sell

Assure Freedom Guarantee
Win Overcome Cure
Undo Sun Vibrant
Fun Empower Healthy
Rich Energize Fulfill
Destiny Conquer Ecstatic

‘Urgency’ power words that sell

Soon Last Scarce
Deadline Ends Soon Today
Quick Act Now Final
Book Instant Never Again
Only Limit Last
Now Expire Clearance

‘Assurance’ power words that sell

Pledge Certify Confirm
Proven Secure Trustworthy
Authentic Safety True
Effective Confident Assure
Verify Protect Lifetime
Genuine Guarantee Secure
Warranty Certain Fact
Truth Affirm Promise

‘Marketing’ power words that sell

KPI ROI Brand
Brand Identity CRM Content Is King
Results Quick Win Growth Hack
Target Market SEO Disruptor
Social Media Content Marketing Customer Journey
Pain Points Value Add Authority
Transparency Freemium Giveaway
Convert Engagement Optimize

‘Frustration’ power words that sell

Disappoint Depress Guilty
Unfair Burden Fail
Worry Stress Humiliate
Hate Upset Dread
Impatient Ticked-Off Dejected
Violated Vex Restless

‘Empathetic’ power words that sell

Love Family Dream
Sensitive Unity Friendship
Respect Warmth Kindness
Concern Compassion Safety
Appreciate Affinity Fond
Intimate Sympathy Heart

‘Exclusivity’ power words that sell

Limited Exclusive Rare
Private Confidential Invite Only
Untapped Sneak-Peek Unconventional
Full Subscribe Divulge
Unseen Insider Untold
Deal Unheard Backdoor
Secret Club Join
Admit First Select
High-End Upscale Divide
Undercover Elite Chosen

‘Trust’ power words that sell

Lifetime Support Help
Reputable No Obligation Proven
Track Record Reliable Cancel Anytime
Trustworthy Safe Money-Back
Reliable Endorse Refund
Demo Genuine Trust
Bona Fide Expert Risk-Free
Accredit Backed Because
Best Ensure Authentic
Back Test Studies Show

‘Fear’ power words that sell

Risk Fail Uncertain
Danger Anxiety Stress
Bankrupt Conspiracy Worst
Hack Jail IRS
Fire Victim Tragedy
Lawsuit Shatter Lunatic
Helpless Lie Doubt
Slave Destroy Backlash
Alone Unsure Afraid
Panic Phobia Foreboding
Fake Bomb Agony
Mistake Tired Warning
Hate Lack Impatient

‘Positive’ power words that sell

Strong Successful Ideal
Celebrate Extra Brilliant
Weekend Holidays Paradise
Sweet Award Heaven
Honor Kiss Bless
Funny Vacation Gift
Light Choice Incredible
Effortless Youthful Sunny
Peace Bliss Good

‘New’ power words that sell

Fresh Current Premiere
Unique Up-To-Date Extra
Introduce Modern Recent
Progressive Leading State-Of-The-Art
Develop Brand New Restored
Add New Breakthrough
Latest Announcing Welcome
Radical Advanced First

‘Stimulating’ power words that sell

Quick Essential Hero
Giveaway Exciting Special
Amazing Satisfaction Profit
Epic Enhancing Game Changer
Double Thrive Fantastic
Marvelous Thrill Inspire

‘Beauty’ power words that sell

Doll-Like Divine Angelic
Easy On The Eyes Captivating Gorgeous
Pretty Glamorous Flawless
Perfect Enhancing Exotic
Foxy Dreamy Sexy
Graceful Beautiful Drop-Dead Gorgeous

Why do you need to use effective words in your copy?

Many organizations overlook the importance of effective words when promoting their product. And it’s not their fault.

In the modern world of short attention spans, keeping readers engaged can be a hard task. In fact, many studies show readers only grasp an average of 10-20% of the information they read.

With that said, the goal in mind is to make your copy unforgettable. So grab your reader’s attention through engaging word usage.

On another note, your words have the ability to position your business with authority. Compelling words justify your reader’s thinking of you being credible.

Power words in headlines

It’s argued that writing for headlines is the most important piece in sales copy.

Why?

You can have the best content in the world, the best idea, and the most compelling sales copy.

But, if you don’t have headlines that convert through the use of effective words,

Your content is useless.

All that hard work you put into writing your sales copy and no one ends up reading it.

Harness your headlines as your gatekeeper.

Compelling enough to invite visitors with a goal that prompt action.

Test: what does Google search have to say?

Let’s do an experiment and look into Google search engine by performing a query.

Query: “how to gain more confidence”

This is page one of the search engine results page.

And, it’s no surprise why every single headline on the first page of the search engine results page contains…

You guessed it right… power words.

power words used in headline copywriting

What’s the takeaway from this Google experiment?

This is proof that using the right words in your copy or headlines drive traffic.

Statistics don’t lie. Headlines on page one of the search engine results page have more clicks.

Hence, headlines on page one of a search engine equate to higher click-through rates.

Higher click-through rates lead to more conversions due to user engagement.

More conversions mean more money in your bank account.

And this is the strong influence to why power words matter.

It’s what sets up your sales funnel for success.

See for yourself

Still not convinced?

Perform a test yourself.

Go to any search engine, and query any statement within the search bar.

You will find that the top results listed on the search engine results page all contain power words.

Power words in landing pages

Power words in landing pages are also crucial next to that of headlines at the beginning of a sales funnel.

Your landing page should be clear, direct, and concise without any distracting elements.

The focus of your landing page is to compel visitors to click on a specific call-to-action. And this happens the instant your visitor enters your page.

The goal of effective copywriting with power words on a landing page is to prompt action. They influence moving your visitors down the sales funnel process.

Take a look at this landing page from QuickSprout that evokes action from its readers.

landing page utilizing copywriting power words

The power words “grow” and “faster” present their unique selling point. In an instant, the reader is able to understand what this website is all about. It’s an organization that helps businesses scale.

Curious visitors are more likely to now learn more about the company.

Who wouldn’t want to grow their business?

The imagery is also fitting with power words.

Extra brownie points there.

Power words in buttons

Buttons are critical in evoking action from your readers because they are minimal.

power words in buttons

Because free trials are awesome, this button on Hulu’s landing page is very tempting.

Power words in calls-to-action

Calls-to-action are great to prompt users to make an action such as joining an email list.

Nike does this well when targeting their audience: athletes.

Check out this simple call-to-action from Nike uses with only a few words.

The call-to-action prompts inclusivity and brand loyalty when subscribing to their email list.

example of nike using power words in their call to action

See how simple, yet powerful this call-to-action is?

A four-word statement with minimal design has the power to convey to your readers.

This is a classic example that shows words are more impactful than the design itself.

Power words in email subject lines

Email lists are great lead generation sources to promote your product or service.

Take a look at these irresistible email subject lines.

power words seen in email subject lines in ecommerce

power words seen in email subject lines in newsletters

power words seen in email subject lines in copywriting

power words seen in email subject lines in email campaigns

Power words: “fastest,” “jumpstart,” “affordable,” and “free.”

Power words in sales and product pages

Apple is notorious for its effective copywriting.

How do they do it?

Cunning copy with a pinch of power words.

Apple makes it look so effortless and simple.

apple iphone advertisement using effective copywriting power words that sell

advertisement of iphone xr using effective power words that sell

Now, don’t you want a new brilliant phone that will make your life easier?

It’s your turn

Now is the time to incorporate power words into your sales copy, anywhere you wish to sell your readers.

If you aren’t using some form of persuasive copywriting, power words are simple to apply. They give your readers another compelling reason to take action.

Try to make your list of power words. Categorize your words around a specific niche. Get creative, save the list for future writings, and you’re on your way to being a more impactful copywriter.

Have you ever wondered why your competitors get more traffic than you do?

It’s frustrating and we’ve all been there.

  • You might have done better research.
  • You might have written better content.
  • Your content might even have been designed better.

But, your competition still gets more traffic than you do. 🤷‍♂️

Have you ever taken a step back to think why that may be the case?

The answer might be better headlines.

You might be in denial and argue that headlines can’t be the sole reason you struggle to grow your website’s traffic, but the truth is headlines are important, and we can prove it.

Famous copywriter – David Ogilvy – even said the following in his book Confessions of an Advertising Man.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

That quote was meant for the print publishing industry, where the content is available just below the headline. In the online world, where the content is one whole click away, the headline is the thing that differentiates the winners from others.

Table Of Contents

  1. The Anatomy of a Great Headline
  2. What Is a Power Word?

  3. Types of Power Words
    • Seductive Power Words
    • Emotional Power Words
    • Sensory Power Words
  4. Why Do Power Words Work?
  5. Where Can You Use a Power Word?

  6. What Are the Benefits of Using Power Words?
  7. Power Words and Search Engine Optimization
  8. Power Words and Google

  9. What is the 80/20 rule? Why do SEO experts swear by it?

  10. Tips to Avoid Google’s Wrath
  11. Some More of Power Words Being Used in the World

  12. List of Power Words for Different Languages
    • English
    • German
    • Indonesian
    • Dutch
    • Swedish
  13. Summary: Power Words – It’s Your Turn

1 The Anatomy of Great Headlines

Much research has been done to find out what makes a headline a good headline. The two most common characteristics of a good headline are specificity and emotion.

Specificity just means that the headline is crafted with your target audience in mind. The goal is for your target audience to feel that the headline was written just for them. To that effect, the word “you” on its own is considered to be one of the most persuasive words in the English language, which again goes to show that keeping your target audience in mind is extremely important. 

The second most important factor that makes a headline work is emotion. Headlines with emotion not only gather more clicks, but they also get more shares from websites and social channels.

With all the talk about incorporating emotions into headlines, we’ve talked little about how to go about doing so.

The easiest way to make your headline or call to action more click-worthy is to use power words.

2 What Is a Power Word?

Power words are words with strong meaning that smart copywriters (as well as marketers) use to trigger a psychological or emotional response. 

As you might’ve guessed, they’re considered to be powerful words because they are persuasive words that they push people to take action – whether that is to purchase your products, join your email list, contact you or click your headline in SERPs. 

Some of you might find it hard to believe that a single word even has the potential to make such a big impact, but don’t worry – this is something that we’ll get onto later in this article. It is also important to note that in addition to singular power words there are also power phrases – one such example would be the phrase “without lifting a finger”, “life-changing” and “eye-opening”.

We’ll get onto the specific use cases and where you should start using power words later in this post, but here are just a few examples of where bloggers and marketers have been using them for years:

  1. Email Marketing: such as email subject lines to increase open rates.
  2. Landing Pages: this can be on sales pages & pricing pages can help persuade potential buyers into making a purchase (boost conversions).
  3. Social Media: this helps attract the attention of people who are just scrolling through their social networks’ feeds.
  4. Content Marketing: It goes without saying that they have a big place in any content marketing strategy, especially in headlines because (as they do for email subject lines), they increase click-through rates as well as increase conversion rates.

3 Types of Power Words

There are many ways of categorizing power words, but from our perspective, there are three types of power words.

  1. Seductive Power Words
  2. Emotional Power Words
  3. Sensory (or visual)

Let us tell you the different ways these power words can be used and are used.

3.1 Seductive Power Words

These words have magical powers. By using them in your copy, your customers are irrationally drawn to take action. Just like being seduced, these power words override logical reasoning and compel users to do what you intend. Here are some examples of seductive power words.

New

In most people’s minds, “new” translates to “better.” A new model, new course, new post—these are all ways of attracting attention and keeping it. Just notice how many companies use “new” in their advertising or website copy.

Apple does it.

So does Samsung.

Once you start looking, you’ll find “New” being used everywhere.

Free

The word Free works on people’s brains differently than other words. By offering something for free, you can push people into taking action with much less resistance. Sometimes people will ignore better value offers just because they are getting something for free. E-commerce companies use this tactic all the time. Think of this example.

Offer 1: $3 Product + $1 Shipping

Offer 2: $5 Product + Free Shipping

Which offer do you think made better sales?

There is also a real-world example. Back when Amazon introduced free shipping, they didn’t do it in France. Instead, the shipping costs there was just 1 Franc, which was the equivalent of 20 cents.

France was not on the list of countries that got a dramatic sales boost. Eventually, they reduced the cost of shipping and made it free.

As you’d expect, customers were delighted, and an increase in sales followed.

Your “Because” – Give People A Reason

Sometimes, all you have to do to make copy effective is to mention why users should take action. The best example of this is the Copy Machine Study.

copy-machine-power-words-study

In 1977, psychologist Ellen Langer and her team conducted a simple experiment. The goal? To cut in line at the copy machine.

To conduct the experiment, a researcher would walk to the copy machine with the intention of cutting the line. To do that, they asked the person in the front one of 3 questions. They were:

  1. “Excuse me, I have five pages. May I use the Xerox machine?”
  2. “Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush.”
  3. “Excuse me, I have five pages. May I use the Xerox machine, because I have to make copies?”

You’ll notice that:

The first question is just a request.

The second question gives a real reason why the person should let them through.

The third question gives a not-so-good reason which might not be a reason at all.

And, the results of this experiment were:

Version 1: 60% of people let the researcher skip the line.
Version 2: 94% of people let the researcher skip the line.
Version 3: 93% of people let the researcher skip the line.

Not only did giving a reason increase the probability of skipping the line by 50%, but the actual reason didn’t matter—as you can see with version 3.

So take note and start using this tactic in your copy because it will give you better results.

How To

Practical knowledge is a great way to compel users to take action, and also share your content, and using how-tos is the best way to demonstrate practical information. The next time you do a Google search, notice how many blogs start their posts with the word how-to.

Using how-to is great for sharing as well. It is one of the 20 most retweeted phrases.

But there is something important to remember. When using how to in your copy, make sure your content delivers on the promise, or the strategy may backfire.

3.2 Emotional Power Words

We may see ourselves as rational beings, but study after study has proven that humans consider emotions when taking action then justify it with logic.

Jonah Berger, in his book “Contagious,” concluded that strong emotions drive people to share content. To quote him exactly, here is what he says.

“Anger and anxiety lead people to share because, like awe, they are high-arousal emotions. They kindle the fire, activate people, and drive them to take action.”

There are hundreds of emotions humans can experience, and not all work in the same way. Anger may cause someone to share something, but not purchase a product or a service. Fear, on the other hand, may work oppositely.

This Wikipedia article gives interesting segregation of emotions and how they work.

You might not have noticed emotional copy is being used around the web, but there is one type of emotion almost all of us have seen being used.

Curiosity.

Popularized by Buzzfeed and similar websites, emotional curiosity has long been used to drive clicks to articles and capture users in an endless loop to keep reading.

No wonder website like Upworthy write over 25 headlines for a single article before testing and finalizing one.

Not only that, but they also write different headlines for different platforms as user intent on each platform is different. You can learn more about the process in this insightful blog post.

3.3 Sensory Power Words

Imagine you’ve been sitting at home, watching Netflix for a few hours, when you hear your stomach growl. After contemplating it for a while, you decide to walk up to the fridge and fix a meal when suddenly, you hear your roommate walk in. With Pizza!

Intoxicated with a fresh aroma, you open the box to smell the deliciousness and take a big bite into the cheesy goodness. Then you close your eyes for a few seconds to enjoy all the beautiful flavors.

See what we did there? That’s the power of sensory words.

Sensory words help paint a picture in your readers head. Not only that, they help trigger a sensory response and make your reader see, hear, smell, taste, or feel your words.

Just with all types of power words, how you use them is what makes them powerful. A simple example is how restaurants use sensory words to describe menu items and increase sales.

4 Why Do Power Words Work?

Till now, we discussed what power words are, and how do you use them in your copy. But, we haven’t discussed why they work.

In the time-tested book Cashvertising, Dr. Eric Whitman mentioned the eight fundamental desires of a human being. They are:

  1. Survival, enjoyment of life, life extension
  2. Enjoyment of food and beverages
  3. Freedom from fear, pain, and danger
  4. Sexual companionship
  5. Comfortable living conditions
  6. To be superior, winning, keeping up with the Joneses
  7. Care and protection of loved ones
  8. Social approval

He says that humans are born with these desires, and every human everywhere has all of these desires at all times, no exceptions.

And then, he mentioned the nine learned desires. These desires are what society teaches us, rather than what we were born with. They are:

  1. To be informed
  2. Curiosity
  3. Cleanliness of body and surroundings
  4. Efficiency
  5. Convenience
  6. Dependability/quality
  7. Expression of beauty and style
  8. Economy/profit
  9. Bargains

These 17 basic desires are what make power words work. Power words, when used correctly, tap into one or more of the 17 desires that every human being has. By triggering an emotional response, combined with the specificity of your headline, readers cannot help but click and take action.

5 Where Can You Use a Power Word?

Power words are everywhere. Whenever a copy is written for someone to take action, you’ll find the use of power words. Usually, you’ll notice them on billboards, magazines, newspapers, online articles, and flyers. Don’t believe us? Here are a couple of magazine covers, see for yourself.

You’ll find power words sprinkled on the web as well. But, most of the time, you’d see them in headlines, ads, and email subject lines, and on landing pages

The reason is simple. Whether you’re writing an ad, a blog post, or a title for the SERPs, you have one goal.

To get a click.

Getting more clicks is a great way to beat the competition.

  • Better clicks mean higher revenue.
  • Better clicks mean higher rankings.
  • Better clicks mean a better bottom line.

It might not seem so, but power words can make or break a headline, which in turn may make or break your business. That is why we’ve included a test in our SEO Plugin Rank Math that checks headlines for the presence of power words.

6 What Are the Benefits of Using Power Words?

As we mentioned, there are tons of benefits of using power words in your titles and other parts of your copy. The first and the most obvious benefit of using power words is that you’ll get higher click-through rates in the SERPs and other parts of your website.

That single benefit causes a lot of other benefits, similar to a snowball. The better your headlines are, the better the other benefits will be.

7 Power Words and SEO

SEO or search engine optimization is one of the most consistent sources of traffic that your website can have. While copywriting and SEO may seem poles apart, they are deeply connected. Understanding how they are connected will give you and your business an unfair advantage that your competitors won’t be able to replicate.

Not only will you be able to get more clicks using copywriting knowledge and power words, but you will also be able to increase the overall number of website visitors using SEO.

8 Power Words and Google

It’s been long debated that your click-through-rate affects your website’s rankings. In simple terms, if people click your website’s links in the search results more than the other links, then Google promotes your website in the SERPs and gives it higher rankings.

And how do you write better headlines? Use power words!

It’s a win-win situation.

Once you write better headlines and get a better click-through rate, your traffic will go up. Soon enough, Google will improve your rankings, and your traffic will go up even further. And, even after improving your rankings, your website will continue to get a better click-through rate because of better headlines.

It’s a loop that keeps on giving. And, it fits perfectly into the 80-20 rule that most marketers swear by.

9 What is the 80/20 rule? Why do SEO experts swear by it?

The 80-20 rule, also known as the Pareto Principle, simply says that 80% of your results come from just 20% of your efforts. By contrast, the remaining 20% of your results come from 80% of the work.

By always focusing on that 20%, you can consistently get better results while lowering your efforts.

In the case of SEO, that 20% is headlines.

Think about it.

You can invest all the time in the world to make better content, but if you can’t attract users to it, then you won’t get results. That is working 80% and getting 20% results.

Compare that effort to creating better headlines. By simply changing your headlines with the principles we’ve highlighted here, you can make dramatic improvements to your website’s traffic, and your business. That is 20% effort and 80% results.

10 Tips to Avoid Google’s Wrath

While the principles outlined here can work wonders, you have to be careful of the “over promise and under deliver” phenomenon.

The idea is that you shouldn’t write a headline that falsely represents your content. You can write a headline like “How to make a million $$ in 30 days for free” and get tons of clicks, but those visitors won’t stick around.

Worse, as soon as they click your SERP result and don’t see what they clicked for, they’re going to “bounce” or click the back button. This phenomenon is also called pogo-sticking, and it’s bad for your website.

Just as Google measures your click-through rate, they also measure your user-engagement. If they find that users frequently click back once they are on your website, they will demote you in the search results, and all your efforts will be in vain.

To avoid a situation like this, always make sure your headline only says what you can back up with your content.

11 Some More Real-World Examples of Power Words In Action

Well, that was our short introduction on power words and how they can help grow your online business. But, there’s nothing like a few good examples to drive the point home. And, who better to analyze than Internet marketers who are on top of their copywriting game? Here are some examples.

Neil Patel

neil-patel-power-words

If you don’t know Neil Patel, you should. He is a sensational marketer, SEO specialist, and blogger who helps fortune 500 companies grow their business with SEO.

His first blog was Quicksprout.com, but now he mostly writes on Neilpatel.com. Both his websites are read by hundreds of thousands of visitors per month. Here is what appears on the home page of Neil Patel.

Try to find all the power words that you can find. Done? Here is our analysis.

  • Advanced: Internet Marketing is full of webinars. The word “Advanced” shows that it is not fluff, but just the good stuff.
  • How to: How-to works, and we’ve already discussed it
  • 1,702,148: The oddly specific number helps drill down the scale in the mind of the reader
  • Free: “It’s Free, what have I got to lose?”, thinks the reader
  • Cheat Sheet: The word cheat-sheet indicates that the tips won’t be available elsewhere
  • Button Text: The button text is cleverly worded so that you feel you agree to attend the webinar as you read the statement. Pretty clever.

These findings might be nice, but there’s more. Once you scroll down on the page, here is the screen that you’ll see. This time, we’ve already highlighted all the power words.

Let’s analyze the four sentences and why they work.

  • The 1-Critical factor your business needs to have to dominate Google. This is a masterful statement. In the marketing and SEO world, there is too much information floating around. The “1-critical” word increases curiosity while pushing for the action.
  • The Little-known way to increase your traffic without writing more content. The “little-known” works the same as the last statement. It makes the user feel, “this is it, this is what I need” while the “without writing more content” immediately addresses the biggest objection/myth that people have that you need to write more content for more traffic.
  • How to rank higher without building more backlinks. The “rank higher” brings users closer to the action while “without building more backlinks” immediately addresses the first myth/misconception/objection that users might have.
  • How to increase rankings in less time: This statement works just like the others. Promises “increase rankings” while taking away the biggest objection.

Brian Dean of Backlinko

brian-dean-backlinko-power-words

If you’ve remotely heard of SEO, it’s likely that you know Brian Dean. He’s been making waves for a few years by effortlessly ranking for ultra-competitive keywords. And he’s a 1-man band.

Here is what you see once you reach Backlinko.com.

Unlike Neil, Brian encourages you to sign-up to his email list. The copy is simple and effective and uses the power words “free” and “proven.”

That’s not all though. If you scroll down, you’ll find a few testimonials which help build authority and trust. After which, you’ll see a small sales letter disguised as a blog post which encourages you to download a case study of a “simple, 3-step formula” for better rankings. We’re not going to cover it all here, so head over to Backlinko.com to see for yourself.

Jon Morrow of SmartBlogger

jon-morrow-smartblogger-power-words

John is a master blogger.

He’s responsible for the massive success of SmartBlogger (previously BoostBlogTraffic), and he’s also the driving force behind a few of the most successful blogs in the industry.

His story is incredible, and so is the copy he uses on his website. Have a look for yourself.

The whole page is filled with power words and other goods. Let’s analyze.

  • Grow Your Blog. Make More Money: That’s the essence of SmartBlogger in 2 simple lines. Jon wants to teach you how to make more money from your blog. The simplicity and directness of the statement make a profound impact.
  • Want to learn…: There are three important things to note in this statement. Jon wants to teach you how to grow your blog to $1000 a month in passive income.

Last, but not the least, John’s picture with his current income ($100K a month) builds intrigue, curiosity, and authority.

That’s not all. Once you scroll down on the page, you’re greeted with brilliant articles with brilliant headlines. You should be able to see the clever use of power words in the headlines.

12 List of Power Words for Different Languages

Here are some power words you can use in your post titles to make them more “catchy” to click on in SERPs and on social media.

12.1 English

A Cut Above Absolute Absolutely Lowest
Absolutely Absurd Abuse
Accurate Accuse Achieve
Actionable Adaptable Adequate
Admit Adorable Advantage
Advice Affordable Aggravate
Aggressive Agitated Agonizing
Agony Alarmed Alarming
Alienated Aligned All-inclusive
Alluring Always Amazing
Amp Animated Annihilate
Announcing Anonymous Antagonistic
Anxious Apocalypse Appalled
Approved Approving Argumentative
Armageddon Arrogant Ass Kicking
Assault Assured Astonishing
Astounded Astounding At Ease
Atrocious Attractive Audacity
Authentic Authoritative Authority
Aware Awe-inspiring Awesome
Awkward Backbone Backdoor
Backed Backlash Backstabbing
Badass Balanced Banned
Bargain Barrage Basic
Battle Beaming Beat Down
Beating Beautiful Beauty
Begging Behind The Scenes Belief
Best-selling Best Better
Beware Big Billion
Black Market Blacklisted Blast
Blessed Blinded Blissful
Blood Bloodbath Bloodcurdling
Bloody Blunder Blushing
Bold Bomb Bona Fide
Bonanza Bonus Bootleg
Bottom Line Bountiful Brave
Bravery Brazen Break
Breaking Breakthrough Breathtaking
Bright Brilliant Broke
Brutal Budget Buffoon
Bullshit Bully Bumbling
Buy Cadaver Calm
Cancel Anytime Capable Captivate
Captivating Carefree Case Study
Cash Cataclysmic Catapult
Catastrophe Caution Censored
Centered Certain Certainly
Certified Challenge Charming
Cheap Cheat-sheet Cheat
Cheer Cheerful Child-like
Clarity Classified Clear
Clueless Collapse Colorful
Colossal Comfortable Compare
Competitive Complete Completely
Completeness Comprehensive Compromise
Compulsive Concealed Conclusive
Condemning Condescending Confess
Confession Confessions Confident
Confidential Conquer Conscientious
Constructive Content Contrary
Controlling Controversial Convenient
Convert Cooperative Copy
Corpse Corrupt Corrupting
Courage Courageous Cover-up
Covert Coward Cowardly
Crammed Crave Crazy
Creative Cringeworthy Cripple
Crisis Critical Crooked
Crush Crushing Damaging
Danger Dangerous Daring
Dazzling Dead Deadline
Deadly Death Decadent
Deceived Deceptive Defiance
Definitely Definitive Defying
Dejected Delicious Delight
Delighted Delightful Delirious
Delivered Deplorable Depraved
Desire Desperate Despicable
Destiny Destroy Detailed
Devastating Devoted Diagnosed
Direct Dirty Disadvantages
Disastrous Discount Discover
Disdainful Disempowered Disgusted
Disgusting Dishonest Disillusioned
Disoriented Distracted Distraught
Distressed Distrustful Divulge
Document Dollar Doomed
Double Doubtful Download
Dreadful Dreamy Drive
Drowning Dumb Dynamic
Eager Earnest Easily
Easy Economical Ecstatic
Edge Effective Efficient
Effortless Elated Eliminate
Elite Embarrass Embarrassed
Emergency Emerging Emphasize
Empowered Enchant Encouraged
Endorsed Energetic Energy
Enormous Enraged Enthusiastic
Epic Epidemic Essential
Ethical Euphoric Evil
Exactly Exasperated Excellent
Excited Excitement Exciting
Exclusive Exclusivity Excruciating
Exhilarated Expensive Expert
Explode Exploit Explosive
Exposed Exquisite Extra
Extraordinary Extremely Exuberant
Eye-opening Fail-proof Fail
Failure Faith Famous
Fantasy Fascinating Fatigued
Faux Pas Fearless Feast
Feeble Festive Fierce
Fight Final Fine
Fired First Ever First
Flirt Fluid Focus
Focused Fool Fooled
Foolish Forbidden Force-fed
Forever Forgiving Forgotten
Formula Fortune Foul
Frantic Free Freebie
Freedom Frenzied Frenzy
Frightening Frisky Frugal
Frustrated Fulfill Fulfilled
Full Fully Fun-loving
Fundamentals Funniest Funny
Furious Gambling Gargantuan
Genius Genuine Gift
Gigantic Giveaway Glamorous
Gleeful Glorious Glowing
Gorgeous Graceful Grateful
Gratified Gravity Greatest
Greatness Greed Greedy
Grit Grounded Growth
Guaranteed Guilt-free Guilt
Gullible Guts Hack
Happiness Happy Harmful
Harsh Hate Have You Heard
Havoc Hazardous Healthy
Heart Heartbreaking Heartwarming
Heavenly Helpful Helplessness
Hero Hesitant Hidden
High Tech Highest Highly Effective
Hilarious Hoak Hoax
Holocaust Honest Honored
Hope Hopeful Horrific
Horror Hostile How To
Huge Humility Humor
Hurricane Hurry Hypnotic
Idiot Ignite Illegal
Illusive Imagination Immediately
Imminently Impatience Impatient
Impenetrable Important Improved
In The Zone Incapable Incapacitated
Incompetent Inconsiderate Increase
Incredible Indecisive Indulgence
Indulgent Inexpensive Inferior
Informative Infuriated Ingredients
Innocent Innovative Insane
Insecure Insider Insider
Insidious Inspired Inspiring
Instant Savings Instantly Instructive
Intel Intelligent Intense
Interesting Intriguing Introducing
Invasion Investment Iron-clad
Ironclad Irresistible Irs
Jackpot Jail Jaw-dropping
Jealous Jeopardy Jittery
Jovial Joyous Jubilant
Judgmental Jumpstart Just Arrived
Keen Kickass Kickstart
Know It All Lame Largest
Lascivious Last Chance Last Minute
Last Latest Laugh
Laughing Launch Launching
Lavishly Lawsuit Left Behind
Legendary Legitimate Liberal
Liberated Lick Lies
Life-changing Lifetime Light
Lighthearted Likely Limited
Literally Little-known Loathsome
Lonely Looming Loser
Lost Love Lunatic
Lurking Lust Luxurious
Luxury Lying Magic
Magical Magnificent Mainstream
Malicious Mammoth Manipulative
Marked Down Massive Maul
Mediocre Meditative Meltdown
Memorability Memorable Menacing
Mesmerizing Meticulous Mind-blowing
Minimalist Miracle Mired
Mischievous Misgiving Missing Out
Mistake Monetize Money
Moneyback Moneygrubbing Monumental
Most Important Motivated Mouth-watering
Murder Mystery Nail
Naked Natural Naughty
Nazi Nest Egg Never
New Nightmare No Good
No Obligation No One Talks About No Questions Asked
No Risk No Strings Attached Non-controlling
Noted Novelty Now
Obnoxious Obsessed Obsession
Obvious Odd Off-kilter
Off-limits Off-the Record Offensive
Official Okay On-demand
Open-minded Opportunities Optimistic
Ordeal Outlawed Outrageousness
Outstanding Overcome Overjoyed
Overnight Overwhelmed Painful
Painless Painstaking Pale
Panic Panicked Paralyzed
Passionate Pathetic Pay Zero
Payback Peril Perplexed
Perspective Pessimistic Pioneering
Piranha Pitfall Pitiful
Placid Plague Played
Playful Pleased Pluck
Plummet Plunge Poison
Poisonous Poor Popular
Portfolio Pound Powerful
Powerless Practical Preposterous
Prestige Price Priceless
Pride Prison Privacy
Private Privileged Prize
Productive Professional Profit
Profitable Profound Promiscuous
Promising Promote Protect
Protected Proven Provocative
Provoke Psychological Pummel
Punch Punish Pus
Quadruple Quality Quarrelsome
Quick-start Quick Quickly
Quiet Radiant Rare
Ravenous Rebellious Recession-proof
Reckoning Recognized Recommend
Recreate Reduced Reflective
Refugee Refund Refundable
Reject Relaxed Release
Reliable Remarkable Replicate
Report Reprimanding Repulsed
Repulsive Research Resentful
Resourceful Responsible Responsive
Rested Restricted Results
Retaliating Reveal Revealing
Revenge Revengeful Revisited
Revolting Revolutionary Reward
Rich Ridiculous Risky
Riveting Rookie Rowdy
Ruin Rules Ruthless
Sabotaging Sacred Sadistic
Sadly Sadness Safe
Safety Sale Sampler
Sarcastic Satisfied Savage
Savagery Save Savings
Savvy Scam Scandal
Scandalous Scarce Scared
Scary Scornful Scream
Searing Secret Agenda Secret Plot
Secret Secrets Secure
Security Seductive Seething
Seize Selected Self-hating
Self-sufficient Sensational Senseless
Sensual Serene Severe
Sex Sexy Shaking
Shameful Shameless Shaming
Shatter Shellacking Shocking
Should Shrewd Sick And Tired
Signs Silly Simple
Simplicity Simplified Simplistic
Sincere Sinful Sins
Six-figure Sizable Skill
Skyrocket Slaughter Slave
Sleazy Sleeping Sly
Smash Smiling Smug
Smuggled Sneak-peek Sneaky
Sniveling Snob Snooty
Snotty Soar Soaring
Solid Solution Spank
Special Spectacular Speedy
Spell-binding Spine Spirit
Spirited Spiteful Spoiler
Spontaneous Spotlight Spunky
Squirming Stable Staggering
Startling Steady Stealthy
Steamy Step-by-step Still
Stoic Strange Strangle
Strategy Stressed Strong
Strongly Suggest Struggle Stuck Up
Studies Stunning Stupid-simple
Stupid Sturdy Sublime
Succeed Success Successful
Suck Suddenly Suffer
Sunny Super-human Superb
Supercharge Superior Supported
Supportive Sure Fire Sure
Surefire Surge Surging
Surprise Surprised Surprising
Survival Survive Suspicious
Sweaty Swoon-worthy Swoon
Tailspin Tank Tantalizing
Targeted Tawdry Tease
Technology Teetering Tempting
Tenacious Tense Terrible
Terrific Terrified Terrifying
Terror Terrorist Tested
Thankful The Truth Threaten
Threatened Thrilled Thrilling
Thug Ticked Off Tickled
Timely Today Torture
Toxic Track Record Trade Secret
Tragedy Tragic Transform
Transparency Trap Trapped
Trauma Treacherous Treasure
Tremendous Trend Tricks
Triggers Triple Triumph
Truly Trusting Trustworthy
Truth Truthful Turbo-charge
Tweaks Twitching Ultimate
Unadulterated Unassuming Unauthorized
Unbelievable Unburdened Uncaring
Uncensored Uncertain Uncomfortable
Unconditional Uncontrollable Unconventional
Uncovered Undeniable Under Priced
Undercover Underground Underhanded
Underused Unexpected Unforgettable
Unheard Of Unhurried Uninterested
Unique Unjustified Unknowingly
Unleashed Unlimited Unlock
Unparalleled Unreliable Unresponsive
Unseen Unstable Unstoppable
Unsure Unsurpassed Untapped
Unusual Up-sell Upbeat
Uplifted Uplifting Urge
Urgent Useful Useless
Validate Valor Valuable
Value Vanquish Vaporize
Venomous Verify Vibrant
Vicious Victim Victory
Vigorous Vilified Vindictive
Violated Violent Volatile
Vulnerable Waiting Wanted
Wanton Warning Waste
Weak Wealth Weird
What No One Tells You Whip Whopping
Wicked Wild Willpower
Withheld Wonderful Wondrous
Woozy World Worry
Worst Worthwhile Wounded
Wreaking Youthful Zen
Zinger Kill Kills
Killed Killing Sizzle
Sizzles Sizzled Sizzling
Sizzlingly Turbocharges Turbo-charge
Challenge Discover Crave
Unpopular Impressive Embarrassing
Sensational Sinful Zen
Surprising Alive Odd
Ravenous Lazy Avoid
Demoralizing Problem Horrifying
Attack Traumatized Insult
Horribly Hell Relentless
Master Perfect Super
Create Packed Deep
Gripping Cool Seriously
Envy Lucrative Steal
Bona Fide Masterclass
Faux Pas Belong
Stop Polarizing Dominate
Is Here Smuggle Great
Fun

12.2 German

abgelenkt alarmierend angewidert
abgesturzt alarmiert angriff
absolut albtraum angsteinflossend
abstossend all-inclusive Angstlich
aburd allererste animiert
abweisen allererster ankundigung
adaquat allererstes anonym
aggressiv alleswisser anpassbar
ahnungslos am schlechtesten anspruchslos
akkurat am wichtigsten anstossig
antagonistisch aufdeckend aufstandisch
apokalypse aufgebracht aufsteigend
applaus aufgedeckt auftreibend
argumentativ aufgeregt augenoffnend
arm aufheiternd ausgelassen
armageddon aufregend ausgeruht
arrogant aufregende ausgespielt
atemberaubend aufregenden ausgewahlt
attacke aufregung ausgewuhlt
attraktiv aufstachelnd ausnutzen
aussergewohnlich bedroht behind the scenes
autark beforderung beichte
authentisch befreit beleidigung
autoritat befriedigend belohnung
backdoor befriedigt bemerkenswert
badass begehren beneiden
beangstigend begeistern bequem
bedenklich begeistert beruhmt
bedingungslos begeisterung beschadigen
bedrohen beherzt beschamend
beschmutzt betrug blendend
beschuldigen betrugen blut
beschutzen bewahrt blutbad
besitz bewiesen blutig
bessesen bewiesenermassen bombe
bestatigen bewusst bonanza
bestatigt bezahlbar bonus
beste bezaubernd bosartig
bestimmt bizarre bose
bestrafen bleich boshaft
brilliant cash daruber redet keiner
brodelnd challenge deadline
brutal challgene definitiv
budget chaos dekadent
bullshit cheat-sheet demoralisierend
bully clever demut
bunt content desillusioniert
bunte cool detailiert
bunten courage diagnose
case study dankbar die wahrheit
direkt dreistigkeit effektiv
disastros dringend effizient
discount dringlichkeit ehrlich
dokument dumm eier
dollar dummkopf eifersuchtig
dominieren dummlich eifrig
doppelt durchbruch eindeutig
download duselig eindrucksvoll
dreckig dynamik eine stufe besser
dreifach echt einfach
einfachheit eliminieren entfesselt
einfallsreich elite entfremdet
eingebildet empathie enthullen
eingeschrankt empfehle enthullung
eingesperrt empfehlen enthusiastisch
einmalig endeffekt entmachtet
einsam energie entsetzlich
eintauchen energisch entspannt
einzigartig enorm entzuckend
eisern entdecken entzunden
epidemisch ergreifen erroten
episch erhaben errungenschaft
erbarmlich erheben erschaffen
erfolg erhohen erschrocken
erfolgreich erledigt ersehnen
erfolgsbilanz ermachtigt ersparnisse
erfreut ermudet erstattbar
erfullen ernmutigt erstatten
erfullt ernsthaft erstaunlich
ergebnisse erobern erste
ertrinken explosiv farbenfroh
essentiell exposed farbenfrohe
ethisch extrem faszinierend
euphorisch exzellent faszinierende
exakt fahig faul
exklusiv fahigkeiten faux pas
exklusivitat fail faux
exkuisit falle fehler
experte fantasie feindselig
explodieren fantastischen feldstudie
fesselnd folter frustriert
festlich formel fundamental
festmahl frech fur immer
festplatte freebie furchtbar
final frei furchtlos
flirt freiheit gangster
fluchtling freudig garantiert
flussig friedlich geblendet
fokus frohlich geehrt
fokussiert frohlichkeit gefahr
gefahrlich geist geschmuggelt
gefangen geistesgestort geschutzt
gefangnis gelassen gestandnis
gefeuert geld zuruck gestandnisse
gegensatzlich geld gestopft
gehassig genial gestresst
geheimnis gepackt gesucht
geheimnisse gerade angekommen gesund
geil gerissen getauscht
geisseln geschenk getestet
getotet giveaway grandios
gewaltig glamourose grandiose
gewalttatig glanzend grandiosen
gewidmet glaube grandioses
gewinnspiel glaubwurdig grauenhaft
gier gleichmassig grausamkeit
gierig glittering grinsen
gift glitzernde groesste
giftig gluckselig gross
gigantisch golden grossartig
grossartig grube heilig
grossartige grundlegend heimlich
grossartigen gruselig heisshunger
grossartiger gunstig heisshungrig
grossartiges hack heiter
grosse hamisch held
grossen hammer hell
grosste handelsgeheimnis herablassend
grosszugig hartnackig herausfordernd
grotesk hass herausforderung
herausvorderung hilfreich holle
herrlichen hilfsbereit holocaust
herrschend himmlisch horror
hervorragend hinterhaltig how to
herz hoax humor
herzbrechend hocheffektiv hungrige
herzerwahrmend hochnasig hurrikan
heute hochste hypnotisch
hightech hoffnung hypnotisierend
hilflosigkeit hoffnungsvoll idiot
idiotisch intelligent jubilant
illegal intensiv jumpstart
immer interessant jung
informativ interessante kadaver
inhalt invasion kampf
inkompetent investment katapult
innovativ ist da katastrophe
insider jackpot kaufen
inspirierend jederzeit kundigen kein risiko
inspiriert jetzt keine verpflichtung
kickstart kompetitiv kostenlos
kindisch komplett kraftlos
kitschig kompromiss kraftvoll
klaglich komsich krankhaft
klar konstruktiv kreativ
knast kontrollierend kriese
kollabieren kontrollverlust kritisch
kollosal kooperativ kruppel
komfortabel kopie lachen
komisch korrupt lacherlich
lahm leicht liebenswurdig
last minute leiden liebevoll
lauernd leider life-changing
lebendig leise limitiert
lebenslanglich letzte chance lohnend
lecken letzte loser
lecker leuchtend losung
legendar liberal lugen
legitim licht lugend
leiche liebe lukrativ
lust masterclass misstrauisch
lustig meditierend mittelmassig
lustige meiseter mittig
lustigsten meistverkauft modern
luxorios meltdown moderne
magisch millionen moglichkeiten
mainstream mind-blowing monetarisieren
mammut minderwertig monumental
manipulativ minimalist mord
massiv missbrauch motiviert
muhelos natural nutzlos
muhevoll nazi offensichtlich
mull neid offiziel
mut nervos Offnen
mutig neu ohne hintergedanken
nachmachen niedertrachtig ok
nachteile niemals okay
nackt notfall Okonomisch
nagel notiert on-demand
naiv nutzlich opfer
optimistisch peinlich polarisierend
overnight perfekt popular
packend perplex portfolio
panik perskeptive praktisch
panzer pessimistisch preis
paralisiert pfund prestige
pas piranha privat
passioniert pleite privatsphare
pause plotzlich priviligiert
payback pochend problem
produktiv qualitat reflektieren
professionell rabatt regeln
profit rache reich
profitabel rachsuchtig reiche
provokativ raffiniert reichtum
provozierend rasend relaxed
prozess rat report
psychologisch rau responsive
qual recherche revolutionar
qualen reduziert riesig
risiko sabotiert schicksal
riskant sadistisch schlachten
riskieren sale schlafen
rotzfrech sarkastisch schlag
rowdy scam schlau
ruckrat schabig schlimm
ruckschlag schadigend schmerzhaft
rucksichtlos schadlich schmerzlos
ruhig schamlos schmuggel
ruiniert schatz schnell
schnellstart schwarzmarkt sicher
schokierend schwerkraft sicherheit
schonheit schwinden sicherlich
schrecklich sechsstellig sieg
schreien sehenswerte sill
schritt fur schritt selbsthass simpel
schuld selten sinnlich
schuldlos sensationell sinnlos
schwach sex skandal
schwarm sexy skandalos
skill sorgen spielen
sklave sorgfaltig spoiler
sneak-peek sorglos spontan
snob spannend spotlight
sofort gespart sparen stabil
sofort sparsam stark
sollte spass start
sonnig spassig stoisch
sonnige spektakular stolz
sonnigen speziell stop
strahlend survival tierisch
strangulieren tapfer tod
strategie tauschend todlich
studien teaser toll
stumperhaft technologie tolle
stur terror toller
sunden terrorist tortur
sundigend teuer tot
super tief tote
superb tiefgreifend toten
totend tricks Uberkommen
toxisch trigger Uberleben
tragisch triumpf Uberlegen
tragodie trocken Uberraschend
transfomieren trotz Uberrascht
transparenz trugerisch Uberraschung
trauma tweaks Uberwaltigend
traumatisiert tyrann Uberwinden
traurigkeit Ubel ultimativ
trend Uberfordert umfassend
umstritten undokumentiert ungesehen
umwerfend unehrlich ungetrubt
unatorisiert unentschlossen ungewohnlich
unaufhaltbar unerwartet ungezogen
unausgelasted unfahig unglaublich
unbedacht ungeduldig unglaubliches
unbeliebt ungedult uninteressiert
unbeschwert ungehort unkontrollierbar
unbewusst ungemutlich unkonventionell
undercover ungerechtfertigt unlimitiert
unpenetrierbar unvergesslich verantwortlich
unschuldig unverneinbar verargert
unsicher unvoreingenommen verarscht
unstabil unwiderstehlich verbessert
unter verschluss unwirtlich verbluffend
untergrund unzensiert verblufft
unterhaltsam unzuverlassig verboten
unterstutz up-selling verbreiten
unterstutzend vaporisieren verdachtig
unubertroffen verangstigt verdammt
verdeckt verletzbar veroffentlichung
vereinfacht verletzt verpassen
verfuhrend verlockend verraterisch
vergebend verloren verruckt
vergessen vermasselt versagen
vergleich vermeiden verschwitzt
verhauen vermogen versichert
verifizieren vernichten verspielt
verkommen vernichtend versprechend
verlegen vernunftig versteckt
vertrauenswurdig vollig wahrheit
vertraulich vollstandig wahrheitsgemass
vertraumt vorsicht wahrscheinlich
verurteilend vorstellungskraft warnung
verwunderlich vorteil was dir keiner sagt
verwundet wachstum wehleidig
verzaubernd wagemutig welt
verzweifelt wahnsinn wenig bekannt
vierfach wahnsinnig wert
vogelfrei wahrhaftig wertvoll
wichtig wunder zerschmetternd
widerlich wunderbar zerstorend
wiedererkannt wunderbaren zertifiziert
wild wunderschon zielorientiert
wilde wutend zischend
wilden zeichen zischt
willensstarke zeitig zocken
wirr zen zogernd
wohltatigkeit zensiert zugeben
wortlich zerschlagen zuruckgehalten
zuruckgelassen zuruckweisen zusatzlich
zutaten zuverlassig zwangsernahrt
zweifelnd zwickend zwingend

12.3 Indonesian

abadi alur rahasia antusias
absolut aman apakah anda tahu
agenda rahasia aneh argumentatif
agresif anggaran asing
ahli anggun asli
ahmak angkuh asusila
ajaib animasi asyik
aktif animo autentik
akui anonim awas
alamiah anti gagal ayem
aziz bangsat bebas rasa bersalah
azmat bantahan bejat
badai banter beli
badut banyak akal belum dimanfaatkan
bagaimana cara baru belum pernah terjadi
bagi hadiah baru saja tiba benar-benar
bahagia batalkan kapan saja bencana alam
bahaya batas waktu benci
balas dendam batu sandungan beneran
banget bawah tanah bengis
bengkok berdarah dingin berhawa-nafsu
beracun berdosa berisiko
berahi berfokus berjiwa
berani bergeliat berkedut
berapi bergelombang berkelakar
berbahagia berguna berkembang
berbahaya berharap berkeringat
berbakti berharga berkesan
berbisa berhasil berkuasa
berdarah berhasrat berkurang
berlimpah bersih berterimakasih
bermanfaat bersinar bertumbuh
bermusuhan bersorak beruap
berpusat bersyukur berubah
bersandaran bertahan berwenang
bersemangat bertahan hidup besar
berseri bertambah besar-besaran
berseri-seri bertanggung jawab bikin emosi
bersertifikat bertarung bikin malu
berseteru bertenaga bikin mual
bikin ngiler bombardir buruan
bimbang bonus busuk
binal boros busung
bingung brutal buta
bisa beradaptasi buas cabul
bocoran budak cahaya
bodoh bui cairan
bohong bukan main cambuk
bokek buntut canggung
bom bunuh cantik
caruk congkak daif
cekatan contekan dalam
cemerlang contoh dalam waktu dekat
cengis cukup dapat diandalkan
cepat cukup besar dapat dikembalikan
cerah cukupan dapat ditindaklanjuti
cerdas curang darurat
cerewet curiga dasar
ceroboh daftar hitam daya ingat
cinta dahsyat definitif
deg-degan di bawah harga dibodohi
demoralisasi di dalam zona dibunuh
denda di sini dicari
dendam diakui dicatat
dengan cepat diam dicekok
dengan mudah diancam didiagnosis
dengan sedih diasingkan didukung
dengan serius dibalik layar dihukum
derita diberdayakan dilanggar
detik akhir diberkati dilarang
dilepaskan disensor dobel
dimainkan disetujui dokumen
dimarahi diskon dolar
dinamis disokong dominasi
dipecat ditahan dorongan
dipercaya ditandai dosa
disampaikan ditargetkan dosa-dosa
disayangkan dites durjana
disederhanakan ditipu edan
diselundupkan diwajibkan edukatif
efektif energi frustrasi
efisien energik fundamental
ekonomis enteng gaduh
eksklusif epidemis gagah
eksplosif epik gagal
ekstra etis gagal total
elite euforia gaib
elok fantasi gairah
enam angka final galak
eneq fokus gampang
ganjil gemetar grogi
garang gengsi gugatan
gasang geram gugup
gawat gila gundah
gede gila hormat gusar
gelap glamor hadiah
geli goblok hak istimewa
gelisah godaan hakekat
gelora gratis hancur
gembira gravitasi haram
harapan hebat hoax
harfiah heboh horor
harga hemat humor
harga diri hidup idiot
hari ini hina ilusif
hari penghakiman hingar-bingar imajinasi
harta hipnosis iman
harus hipnotik indah
hasil hiruk-pikuk informatif
hati hoaks inkonvensional
inovatif istirahat jeles
inspirasi jackpot jelimet
intel jagoan jenazah
intens jagur jengkel
interesan jahat jenius
intinya jahil jijik
invasi jarang jinak
investasi jatuh jorok
iri jebakan jubilant
irs jelek judi
jujur kebahagiaan kecerobohan
kacau kebaruan kecewa
kado kebebasan kedahsyatan
kaget kebenaran keeksklusifan
kalah keberanian kegagahan
kasar kebesaran kegagalan
kaya kebiadaban kegembiraan
keahlian kebohongan kegigihan
keajaiban kecanggungan kegirangan
keamanan kecantikan kehilangan
kejam kelas master kentara
kejelasan kelengkapan kepeloporan
kejut kelimpungan kepercayaan
kejutan keluhuran keperkasaan
kejutkan kemaruk keracak
kekalahan kematian kerakusan
kekeliruan kemelaratan keramahan
kekosenan kemenangan keras
kekurangan kenalan keras kepala
kelancangan kengerian keringat
kesakitan keterlaluan kickstart
kesalahan ketidakberdayaan kikuk
kesederhanaan ketidaksabaran kokoh
kesedihan keunggulan kolosal
keselamatan keuntungan kompetitif
kesempatan terakhir kewalahan komprehensif
kesepian keyakinan kompromi
ketakutan khidmat konfidensi
keteguhan hati kiamat konstruktif
ketekunan kiat kontan
kontroversi kualitas langsung
konyol kuat laporan
kooperatif kuno larangan
kopi kurang ajar lawan
korban kurang dimanfaatkan lebih bagus
korupsi kusut lebih baik
kotor kw ledakan
kreatif laba lega
krisis langka legendaris
kritis langkah lelah
lemah lipat empat makarya
lengkap lonjakan makmur
lezat luar biasa mala
liar lucu malapetaka
liberal luka berat malas
licik lumpuh malu
licin luwes mampu
lihai mabuk manipulatif
limbah mahal manis sekali
lincah mainstream manjur
mantul mati kutu melongo
manusia super mayat melonjak
mara megah melontarkan
marah melayang melumpuhkan
masalah meledak meluncurkan
masif meleleh memaafkan
masih melena memalukan
master melepaskan mematikan
mata duitan meletus membakar
mati melindungi membalas
membandingkan memenuhi mempesona
membenci diri sendiri memerah mempesonakan
memberontak memetik memprovokasi
membinasakan memikat memromosikan
membocorkan memikat hati memuakkan
membuat memilukan memukau
membuat ulang memperberat memukul
membubung memperdaya memusnahkan
membuka mata memperkenalkan memvalidasi
membunuh mempermalukan menakjubkan
menakuntukan mencekik mendukung
menakuti mencengkeram menegur
menakutkan mencolok menekankan
menang mencuri menemukan
menangis mencurigakan menendang
menantang mendalam menentang
menarik mendebarkan menewaskan
menawan menderita mengagumkan
mencapai mendesak mengaku
mencegah mendobrak mengakui
mengalahkan mengetahui semua mengharukan
mengancam menggelisahkan menghebohkan
mengangkat menggemparkan mengherankan
menganiaya menggenjot menghina
mengatasi menggerakkan menghukum
mengejuntukan menggertakkan mengibuli
mengeksploitasi menggilas mengidam
mengerikan menggoda mengigau
mengerti menghancurkan menginspirasi
mengesankan menghapuskan mengintai
mengintimidasi menguntungkan menuduh
menguangkan mengutuk menundukkan
menguap meningkatkan menunggu
menguasai menipu menusuk dari belakang
mengubah menjanjikan menutupi
mengubah hidup menjerumuskan menyabotase
mengulangi menjijikkan menyakitkan
mengumumkan menjilat menyalakan
mengungkap menjulang menyarankan
mengungkapkan menolak menyayat
menyelundupkan menyoroti merosot
menyemangati menyuap merugikan
menyeramkan meracuni mewah
menyerang merangsang meyakinkan
menyetujui merayu milik
menyihir merebut milyar
menyiksa merendahkan mimpi buruk
menyilaukan merenungkan minat
menyogok meriah minimalis
menyolok meroket miskin
misteri nafsu ngeri
molek naik pitam ngiler
muak naim nilai
mudah nakal niscaya
mudah dipahami nanah nol rupiah
mulai cepat nasib nyaman
mulia nazi obral
muncul neraka obsesi
mungkin ngaco oke
murah ngakak omong kosong
optimis paling dahsyat pastinya paling rendah
optimistis paling efektif patut diperhatikan
orang bodoh paling lucu pecah
orang dalam palsu pecinta kesenangan
orang gila pandir pecundang
orisinil panik pedih
padat parah peka
pahala pasar gelap pelanggaran
pahlawan pasti peluang
paling besar pastinya peluncuran
pembantaian pengakuan penjahat
pembunuhan pengecut penjara
pemecahan pengembalian penjualan terbaik
pemicu pengembalian dana penting
pemula penghakiman penuh
penaklukan penghancuran penuh dosa
pendendam penghinaan penuh kepercayaan
pendengki pengungsi penuh warna
penemuan penipu penyalahgunaan
penerobosan penipuan peraturan
percaya diri pertama dalam sejarah polos
perhitungan pertarungan populer
periang pertumpahan darah portofolio
peringatan pesimistis pound
perjuangan pesta praktis
perlente petaka premi
permintaan pingsan privasi
persis pintu belakang privat
perspektif plong produktif
pertama polarisasi profesional
provokatif rahasia dagang rentan
psikologis raksasa resep
puas rakus resmi
pucat ramah responsif
pukulan reaksi retas
putus asa reflektif revolusioner
racun rekam jejak ria
ragu rendah riang
ragu-ragu rendahan rimbun
rahasia renjatan risau
riset samar-samar sarkastik
risiko sangat bagus sayu
rumus sangat disarankan secara pengecut
rusak sangat efektif sederhana
sabar sangat menakjubkan sedikit diketahui
sadar sangat menarik segera
sadis sangsi seharusnya
sah santai sehat
sama sekali saran seimbang
samar sarang telur sejati
sekarang semua termasuk seumur hidup
seks senang sekali siksa
seksi sengit siksaan
selalu sensasionil simpan
selamanya sentosa sinis
selaras sepenuhnya sinting
semalam seperti anak kecil skandal
sembunyi seram solusi
sempit serangan sombong
sempurna sesegera spektakuler
spesial suka hati syahwat
spoiler sukaria syur
spontan sukses tabah
stabil sulap tabu
stop sumber keuntungan tabungan
strategi sungguh-sungguh tabungan instan
stres super tahan resesi
studi superior tajam
studi kasus surgawi tak ayal
suci swasembada tak bersyarat
tak dikenal tanpa beban tantangan
tak kenal takut tanpa henti tawa
tak tahu malu tanpa ikatan tawar
tak terkendali tanpa kewajiban tegang
tak ternilai tanpa pertanyaan teguh
tak tertandingi tanpa rasa sakit teknologi
takdir tanpa risiko teknologi tinggi
takut tanpa sadar telah ditinjau kembali
tamparan tanpa sensor telanjang
tanda tanpa usaha telaten
teliti terakhir terbongkar
tenang teramat terbuka
tendang bokong terang terbukti
tenggelam terangkat tercela
tenteram teratas tergeletak
tentu terbaik terhormat
tentunya terbaru teriak
tepat terbatas terima kasih
tepat waktu terbebaskan terinspirasi
tepi terbesar terjamin
terjangkau terlarang terpenuhi
terjatuh terletak terperdaya
terjebak terlindungi terperinci
terjerambab terlupakan terperosok
terjun termenung terpesona
terkejut termotivasi terpilih
terkenal terobsesi tersangkut
terkesima teror terselubung
terkespos teroris tersembunyi
terlalu terpenting tersenyum
tertawa tidak bisa dipungkiri tidak merasa aman
tertekan tidak bisa ditembus tidak nyaman
tertentu tidak dapat dihentikan tidak past
tertinggal tidak dipalsukan tidak peduli
tertutup tidak disiarkan tidak pernah
tetap tidak handal tidak populer
tiba-tiba tidak kolot tidak resmi
tidak baik tidak mampu tidak responsif
tidak berdaya tidak masuk akal tidak sabar
tidak berguna tidak mengerti tidak sah
tidak seimbang tidak terlupakan tragedi
tidak sopan tidak tertandingi tragis
tidak stabil tidak tertarik transparansi
tidak tenang tidak yakin trauma
tidak tepat tidak-tidak tren
tidak terbatas tidur trik
tidak terduga tingkatkan tripel
tidak tergesa-gesa tips tulang belakang
tidak terkendali tolak tulang punggung
tidak terlihat tolol tulus
uang ungkapan wahid
uang kembali unik wahyu
ugal-ugalan untung wajib
ulung verifikasi waswas
unduh wabah wewenang
yakin

12.4 Dutch

aanbevelen aarzelende advies
aangemoedigd absoluut afgeleid
aangrijpende absoluut laagste afgeslagen
aankondigen absurd afgestreept
aanpasbaar achter scenes afgetekend
aanpassingen achterbaks afgrijselijk
aantrekkelijke achterdeur afgunst
aanval achtergelaten aframmelen
aanvraag adembenemende aframmeling
aanzienlijke adequaat afranselen
afrekenen annuleer ieder moment basis
afval anoniem baviaan
aggressief apocalypse beargumenteerd
alarmerend arm bedelen
alles-inclusief armageddon bedreigde
altijd arrogant bedreigen
alwetend authentiek bedriegen
amp autoriteit bedrog
angstaanjagende baanbrekende bedrogen
angstig bang begeesterd
beginner beledigend berispend
begrip belediging beroemd
behoren beloning beschaamd
bekentenis benadruk beschadigend
bekeren benangstigend beschamen
belachelijk beoordelend beschamend
belangrijk bepaalde bescheiden
belangrijkste beperkt beschermde
belasterd beproeving beschermen
belastingdienst bereiken beschuldigen
besluiteloos beveiliging bleek
besparingen bevordern bloed
beste bevredigd bloedbad
betaal niets bevreesd bloedig
betaalbaar bevrijd bloedstollend
beter bewezen blootgesteld
betoverd bewust blozend
betoverend bezeten blunder
betreurenswaardig biechten boef
betrouwbaar biljoen boeien
boeiend briljant case study
bom bruis cataclysmische
bona bruisend catastrofe
bona fide bruist cheat-sheet
bonus brutaal comfortabel
boos budget compleet
bovenmenselijk buitengewone compromis
brandend buitensporigheid compulsief
breken bullshit concurrerend
brekend capabel constructief
contant dankbaar diep
controle dapper direct
controleer dapperheid directe besparingen
controlerend dartel document
controversieel de waarheid dodelijk
corrumperende deadline doden
corrupt decadent dolblij
creatief definitief dollar
crisis demoraliserende dom
dalen desperaat domineren
dood dringend een beetje meer
doodsbang droefenis eenvoud
doodt dromerig eenzaam
doofpot dubbel eerlijk
doorbraak duidelijk eerste
download duidelijkheid effectief
drang duiken efficient
dreigend duur eigen agenda
dreigende dynamisch elimineer
driedubbel echt elite
empowered ernstige extra
energie ervaren extreem
energiek essentieel eye-opening
eng ethisch failliet
enorm etter falen
enorme euforisch fantasie
enthousiast exclusieve fantastisch
epidemisch exclusiviteit fascinerend
episch expert feest
erkende explosief feestelijke
fide geaaid gedetailleerde
fijn geaard gediagnosticeerd
finaal geanimeerd gedood
flauwte gebalanceerd geduld
flirt gebruiken geeerd
focus gecensureerd geen idee
formule gecentreerd geergerd
fortuin gecertificeerd geest
fout gedenkwaardig gefrustreerd
fundamenten gedesorienteerd gegarandeerd
geheim geluk gepriviligeerd
geheim motief gelukkig gerichte
geheimen gemakkelijk geschokt
geinsprireerd gemotiveerde geschonden
gek genie geselecteerde
geld genoegen gesmokkeld
geld terug genoteerd gespannen
geleidelijk geobsedeerd gespeeld
geleverd gepaniekeerd getest
geloof gepassioneerd getraumatiseerd
gevaar gift goedgekeurd
gevaarlijk giftig goedkeuren
gevaarlijke giftige goedkoop
gevangenis gigantische gokkend
geweldadig gil gracieus
geweldig glamoureus grappig
gewond gloeiend grappigst
gezaghebbende glorieus gratis
gezegend gluiperig gretig
gezocht goed verkopend grijpen
groei handige heilig
grondig hart heimelijk
groot hartverscheurend hel
grootsheid hartverwarmend helaas
grootste hatelijk held
gruwelijke haten helder
haast heb gehoord gezond hemeld
hand liggend hebzucht herzien
handelsgeheim heerlijk verrukkelijk high tech
handig heftig hilarische
hoe hunkeren incompetent
hoffelijk hypnotisch incvasie
hoogst effectief idioot indrukwekkende
hoogste ijzeren inferieur
hoop ijzersterk informatieve
hoopvol illegaal ingredienten
horror impopulair inhaligheid
houden van plezier in val innovatief
hulpeloosheid inbreken insider
humor incapabel inspirerend
instabiele jaloers kernsmelting
instorten jeugdige kickstart
intelligent joviaal kinderachtig
intens jubelend kipsimpel
interessante juichen kleurrijke
intrigerende kadaver knal
introductie kalm kolosaal
investering kans kolossaal
is hier kansen koop
jackpot katapult koopje
kopie kwetsbare last minute
koppig laatste leerzaam
korting laatste kans lef
kostbaar lach legendarisch
krachtig lachen legitiem
krachtige lachend letterlijk
kreupel lafaard leugens
kritische laffe leven
kwaadaardig lam levend
kwaliteit lancering levendig
levensveranderende losgelaten magisch
liberaal loslaten magsich
licht luchthartige mainstream
liefde lucratief makkelijk
liegen lui mammoet
lijden lust manipulatieve
lijk luxe marteling
likken luxueus massief
loeren maak masterclass
losbandig machteloos meditatief
meedogenloos misleidende mysterie
meester mislukking naakt
meewerkend misvatting nachtmerrie
memorabel moed nadelen
meteen moedig nagel
middelmatig moeite natuurlijk
minachtend moeiteloos nauwgezette
minachtende monumentaal nazi
minimalistische mooi nederigheid
misbruik moord neerbuigend
neerwaartse spiraal nutteloos onbelast
nerveus nuttig onbenut
net binnen obsessie onbeperkt
niet responsief offensief onbetaalbaar
nieuwe officiele onbetrouwbare
nieuwigheid officieus onbevooroordeeld
nog steeds okay onbewogen
noodgeval omvormen onbewust
noodlot onaangename onbezonnen
nooit onbekwaam onconventioneel
onder aan de streep ondeugende ongeduld
onderbenut ondoordringbaar ongeduldig
ondergronds ondragelijk ongeevenaarde
onderhandse oneerlijk ongehaast
onderprijsd oneven ongehoord
ondersteund onfeilbaar ongeinteresseerd
ondersteunde ongeautoriseerde ongelooflijk
ondersteunend ongebruikelijke ongelovelijk
onderzoek ongecensureerd ongemakkelijk
ondeugend ongecontroleerd ongezien
ongrijpbaar ontgoocheld onverbiddelijk
onmiddellijk onthullen onvergetelijk
onnozel onthullend onverschillig
onontkenbaar onthutsend onverschrokken
onovertroffen ontkracht onverschrokkenheid
onschuldig ontploffen onvervalste
ontbreekt ontslagen onverwachte
ontdekken ontsteken onvoorwaardelijke
ontdekt ontzagwekkend onweerstaanbaar
onterecht onveilige onzeker
op zwarte lijst opnieuw maken overweldigd
opbiechten oprechte overwinnen
openen optimistisch paniek
opgelijnd opwindend pas op
opgetild opzienbarend perfect
opgetogen overbelasten perspectief
opgewonden overleef pessimistisch
opkomend overleven pest blij
oplossing overtuigend pestkop
opmerkelijk overvloedig piek
pijn portfolio productieve
pijnlijke positief professioneel
pijnloos prachtig propvol
piranha praktische provoceren
pittig precies provocerende
plagen prestige psychologische
plotseling prijs radeloos
plukken privacy rampzalig
pond prive rand
populair probleem rapport
ravage represailles rijkdom
razernij repulsive rijkelijk
rebellerend reputatie risico
recessie bestendig responsief riskant
recessie-proof restitutie ruggegraat
rechtszaak resultaten ruig
redden reusachtig ruine
reflecterende revolutionair rustig
regels rijden saboteren
repliceren rijk klinken sadistische
sarcastisch schokkend serieus
schaamteloos schoon genoeg sex
schaars schoonheid sexy
schadelijk schreeuw simpel
schadelijke schudden simplistisch
schandaal schuld slaaf
schandalig schuldgevoel slaan
schat sensationeel slachting
schattig sensueel slachtoffer
scheef sereen slapend
slecht smokkelen spectaculair
slecht ingehouden snel speelse
slechtste snel-start spelbreker
slim snob spervuur
slinks snotterend spijker
slonzig snotterig spontaan
sluw solide spotlight
smachten spannende stabiel
smakeloos sparen stap polarisatie
smerig speciaal stap-voor-stap
stelen stomend strijd
sterk stoot strijden
sterk aanraden stop studies
stevige stoppen stuipen
stijgend storm stuntelen
stijgende straffen subliem
stil stralend succes
stoer strategie succesvol
stoicijns streng suffig
stom slagen stressed super
superbe terugbetalen tragedie
superieur terugslag tragisch
tank tevreden transparantie
technologie tijdige trauma
tegenstelling toegeeflijk trefzekere
tekenen toegeven trend
teneergeslagen toegewijd triggers
terreur toename triomf
terrorist toetakelen trots
terug te betalen tollen trucs
twijfel uitzinnig vasthoudend
twijfelachtig ultiem vechten
twistziek undercover veelbelovende
uit balans uniek veilig
uitbundig up-sell veiligheid
uitdaging vaardigheid venijnig
uitgebreid val veraderlijk
uitgehongerd valideren verantwoordelijk
uitgelaten valkuil verbazend
uitgerust vandaag verbazingwekkend
verbeelding verdomme verlamd
verbeterde verdorven verlangen
verblind verdrinken verleidelijk
verblinden vereenvoudigd verleidelijke
verboden verergeren verlicht
verborgen vergelijk verliezer
verdacht vergeten verloren
verdampen vergevend vermijd
verdienen verheffend verminderde
verdoemd verkoop vermoeide
vernietigen verrassende vertrouwend
verontrust verrassing vervbodern
veroordelen verrast vervreemd
veroveren verrukt vervuld
verpakt verschrikkelijk vervullen
verpletterd verslaan verwaand
verpletteren verspillen verward
verplichting verstrikt verwoestende
verraderlijke vertrouwelijk verwoesting
verrassend vertrouwen verzamelaar
verzekerd volledig vrijlaten
verzet volledigheid vrolijk
verzettend voor altijd vuil spel
vet voordeel vurig
vierdubbel voorproef waanzinnig
vijandig voortreffelijk waanzinnige
vindingrijk voorzichtig waar over praat
vloeibaar vreemd waarde
vluchteling vreselijk waardevolle
volatiel vrijheid waarheid
waarschijnlijk weggever wonderful
waarschuwing weigeren wonderlijk
wachtend weinig bekend wraak
walgelijk wens wraakzuchtig
wankelende wereld wreed
wantrouwend wild wreedheid
wat niemand je vertelt wilskracht wulpse
watertanden winst wurgen
weerzinwekkend winstgevende zalig
weerzinwekkende woedend zege
zeker zinger zou
zeldzaam zinloos zuigen
zelfgenoegzaam zomaar zuinig
zelfhatende zonden zwaartekracht
zelfverzekerd zonder vrees zwakke
zelfvoorzienend zondig zwarte markt
zen zonnig zweep
zes-cijferige zorgeloos zwetend
ziedend zorgen zorg zwijmelend
zielig zorgvuldig

12.5 Swedish

akta fantastisk kraftfull
belaten fint kraftig
beromd framgangsrik kreativ
betydelsefull fullandad langtan
bevisad fullgora legendarisk
blandande glansande lidelsefull
effektiv glomd livlig
enastaende imponerande maktig
energisk inspirerad minnesvard
fangslande professionell storslagen
oforglomlig saker stralande
onskan sallsynt tillfredstalld
otrolig kand trygg
palitlig sensationell underbar
passionerad skapande ungdomlig
praktfull speciell oerhord,otrolig
pris stark uppfylla
uppriktig utstralande utmarkt
vasentlig viktig

Summary: Power Words – It’s Your Turn

We hope that we’ve given you an interesting view into the world of copywriting and power words. If this was your first time reading something about this topic, then take some time to process this information and gradually include it in your business. Practice makes perfect, and our very own WordPress SEO Plugin, Rank Math will help you write better headlines by using power words.

Which power words or type of power words are you going to use in your next article? Feel free to Tweet @rankmathseo & let us know!

Cover art for article

Have you ever wondered why your well-written, well-researched copy is getting no traffic?

If so, then maybe it’s time to think about «power words».

What are Power Words?

Power words are words that provoke emotional and psychological responses.

Copywriters and marketers like them because they nudge people into action, be that by clicking on an article or trialing a product. Power words tend to be emotional or bring out a particular sensation.

They can range from inflammatory to reassuring and are almost always action-driven.

To glimpse what power words can do, compare the following sentences:

  1. I have an interesting potential investment to share.

  2. Don’t miss out! Lucrative six-figure investment!

It’s clear which one is calling you to action and playing on your curiosity and your emotion.

Now you might think that people won’t fall for that. But they do, time after time, even when they know they shouldn’t.

Why You Should Use Power Words

You want your readers to have an emotional response to your work. If you believe in your content and want to improve your click throughs or conversions, use power words.

With so few chances to get noticed online, the real question is: why aren’t you already using them?

We’ll look at ten categories of power words to help you evoke a whole range of human emotions. But first, let’s sum up six «super» power words that are known for their incredible conversion powers whenever you use them.

Six Super Power Words

Image showing six super power words

These six «super» power words will come as little surprise to most people. Anywhere there is advertising or marketing, you will find them being used:

1. New

New software, new models, new stories—all attract our attention. Look carefully and you will see new in book titles, blog posts, and banner headlines. Add new to your next article or blog post and watch your conversion rate increase significantly.

2. Free

The other thing guaranteed to turn heads and increase clicks is the promise of something free. By offering a free gift, you can move people to take action much more easily.

3. Because

This is used by marketers and copywriters to give people a reason to do something. A because answer to why someone should buy a product will massively increase conversion.

4. Instant

Instant is an incredible power word because it taps directly into our need for instant gratification. Everyone knows the feeling of wanting something right now and using instant in your copy or blog posts feeds that feeling.

Think instant access or download instantly.

5. How To

Not only is how to one of the most retweeted phrases online, it’s pretty common in blog titles too. It’s extremely powerful and one of the best ways to compel your readers to take action.

People love information that will teach them something and make them better off in some way.

6. You

A super power word because it focuses on the reader and why a product or service should matter to them. It gives the writing a conversational tone and makes it feel less sales-oriented. It’s actually frequently described as one of the most persuasive words in the English language!

156 Power Words to Use in Your Marketing Copy

Greed-Based Power Words

Greed is a negative emotion, but it’s also a very natural tendency. All of us will at some point or another want more of something than we need. And it is entirely understandable that people would want a higher salary or better mortgage deal. This is not negative, but it still counts as greed.

Greed power words focusing on saving or making money are therefore very effective.

Image showing investment ad with words "Don't Miss Out! Earn Six-Figures With Our Free Massive Money Makeover"

If you want to appeal to greed then you need to either play on scarcity or value, offering readers a bargain or the chance to accrue more—if they act quickly enough.

Here are more greed power words:

  • Save Money

  • Bargain

  • Free

  • Earn More

  • Bonus

  • Profit

  • Lucrative

  • Cash

  • Inexpensive

  • Sale

  • Six Figure

  • Monetize

  • Don’t Miss Out

  • Wealth

  • Fortune

There are infinite variations on this theme—money saving is often preferred to save money and instead of sale you can use reduced. These power words may be overused online, but guess what? They still work.

Curiosity Power Words

Being curious is one of the things that makes us human. It is part of our nature to want to learn. We all want answers and to discover hidden knowledge.

Curiosity drives people to want to improve their skills and further their education. It drives them to read articles or click through to courses or product descriptions, to see if something can improve their lives. If you can draw people in with curiosity power words—and the promise of secrets—they will find it hard to resist.

Image showing teletubby character with words "Psst. Want to Know About the Astonishing Secret Lives of the Teletubbies? Click Here for Exclusive Behind the Scenes Access to the Tubbytronic Superdome!

And this is why curiosity power words are so good in your blog posts or landing pages—because they are impossible to resist. They are the reason the term clickbait was invented.

Here are some curiosity power words:

  • Behind the Scenes

  • Bootleg

  • Censored

  • Classified

  • Concealed

  • Confidential

  • Hidden

  • Members Only

  • Little-known

  • Private

  • Secret

  • Ssshh

  • Restricted

  • Unauthorized

  • Undiscovered

Lust Power Words

The truth is sex sells and people still, it seems, make purchasing decisions based on the beautiful woman or man in the photograph. A quick look through the headlines in most women’s magazines will tell you that the same applies to words.

Using lust power words in your articles, emails, and copy will certainly get you more click throughs. It is also worth bearing in mind that lust words don’t just have to be about sex. They can also be about a desire for certain items and feeding a craving for these items.

Lust power words do this by adding a sense of naughty or desire to your copy.

Image showing a man with a beard with the words "Men With Beards!15 Provocative Photos of Hirsute Heavenly Hotties"

However you plan to use them, there are hundreds of lust power words out there to stir up emotions in your readers.

Here are a few:

  • Captivating

  • Desire

  • Exotic

  • Flawless

  • Flirt

  • Forbidden

  • Gorgeous

  • Love

  • Mind-blowing

  • Pleasurable

  • Scandalous

  • Sinful

  • Tantalizing

  • Wanton

  • Wild

Laziness Power Words

You might be surprised that there is such a thing as a laziness power word. But when it comes to power words, it’s ok to have a bit of laziness in your life. The desire to do less often drives us to find easier and faster ways to achieve tasks or goals, and so a bit of laziness can be quite the motivator.

Image of woman with tape measure and words "A Roadmap to Your Six Pack.Effortlessly Lose Weight with Our New Couch-Based Fitness Plan!

Laziness power words let readers know that you have found a way for them to somehow do less work for more reward, thanks to the advice or products you are offering.

Power words for laziness include:

  • Accessible

  • Basic

  • Cheat Sheet

  • Child’s Play

  • Copy

  • Downloadable

  • Easy

  • Effortless

  • Manageable

  • No Sweat

  • Nothing To It

  • Painless

  • Replicate

  • Roadmap

  • Uncomplicated

Authority Power Words

Half the battle with marketing is getting people to respect your products and your company. This is where authority power words are essential.

Certain authority power words can be deployed to amplify the professionalism of the products or services you are offering. They are often used in conjunction with the testimonials or statements you get from other people about your service.

Using authority power words to introduce testimonials will give them more emphasis and gravitas and give you more authority in the eye of the reader.

Consider using some of the following power words in your marketing materials:

  • Accurate

  • Actual

  • Authentic

  • Authoritative

  • Bona Fide

  • Confirmed

  • Data

  • Definitive

  • Expert

  • Genuine

  • Guaranteed

  • Proven

  • Reliable

  • Studies

  • True

Safety Power Words

Just like other human needs and desires, everyone wants safety—whether in their home, their job, or in buying something online. When you use safety power words in your writing, you are assuring people that they can feel secure in dealing with your business or site.

Safety power words give customers a feeling of protection through actionable, reassuring words.

Think how often you see the following online:

  • 14 Days Free Trial

These safe marketing words convince potential customers that there is no scam or possibility of losing money:

  • Cancel anytime

  • Guaranteed

  • Endorsed

  • Legitimate

  • Lifetime

  • Money-back

  • No obligation

  • No strings

  • Recession Proof

  • Refund

  • Results

  • Risk-free

  • Trial

  • Try Before You Buy

  • Unconditional

Trust Power Words

Trust power words are like safety words in that they offer reassurance and security to readers, but they differ slightly because they are more about convincing people that you and your brand will keep your word, deliver what you promise, and do so on an ongoing basis.

The way to do this is to build trust over time by using trust-related power words consistently in all your copy. Of course, you must also deliver on your promises, so it’s important to ensure that you don’t over-promise and under-deliver!

For example, an advert could claim:

Image of ad with words "Over half our revenue comes from repeat customers. People trust us!"

This would therefore be re-emphasizing the trust already earned and using it to win new customers.

Trust power words include:

  • Accredited

  • Approved

  • Best-selling

  • Certified

  • Dependable

  • Excellent

  • Genuine

  • Honest

  • Lifetime

  • Loved

  • Proven

  • Recognized

  • Track record

  • Trusted

  • Well-respected

Anger Power Words

Anger is all too often a driver of actions and decisions in life and can affect our reasoning. It can be rash, irrational, and negative and yet it can also spur us on to do amazing, positive things.

How can you use anger power words in a positive way for both you and your customers? By using anger that is aimed at something negative elsewhere. And that anger is incredibly persuasive.

Use anger power words to offer readers an opportunity to correct an annoying problem right away, like this:

Image showing man screaming at laptop with words "Stamp Out Annoying, Pointless Pop-Ups Today with Pop-Up Payback 2000!"

Using anger power words such as stamp out and annoying or pointless will channel readers rage about pop-ups, and they will click through to your product immediately.

Other anger power words include:

  • Annoying

  • Disgusting

  • Furious

  • Hate

  • Loathsome

  • Morally Bankrupt

  • Pointless

  • Rage

  • Sick and Tired

  • Sneaky

  • Snob

  • Underhand

  • Waste

  • Weak

  • Worst

Charities and political parties are experts at channeling anger, and you will see a lot of anger power words in their advertising.

Fear Power Words

If you want to understand fear power words, just look at your daily newspaper. Fear sells and fear motivates, because it is a primal instinct that we all have inside us.

Fear is the most powerful emotion for getting the attention of a reader. Consequently, any marketer worth his or her salt will know that just a dash of anxiety can have a massive effect on conversion rates.

However, the key is to use your words wisely, using the fear of missing out or fear of something going wrong, to drive readers towards you and your actionable solution.

!Image showing an interview with the words «Interview Meltdown!
The Five Most Embarrassing Things You Can Say in an Interview»

Job interviews are bad enough, but what are these embarrassing things we shouldn’t say? How does this meltdown happen? Headlines like this pull you in with anxiety before calming you down with a boring article about interview techniques. And they work because people do click on these again and again.

Here are some other fear power words:

  • Abuse

  • Anxiety

  • Collapse

  • Danger

  • Dumb

  • Failure

  • Miss Out

  • Mistake

  • Nightmare

  • Painful

  • Panic

  • Plunge

  • Shame

  • Terror

  • Threat

Encouragement Power Words

One of the most enjoyable aspects of marketing is writing articles or blog posts that improve people’s lives and try to help them to feel better about themselves. People are crying out for this kind of encouragement, and offering it is a very powerful and enticing strategy in your marketing.

If you offer an article that promises to show someone how to transform an element of their life they are unhappy with—career, dating, dieting—they will find it almost impossible not to click through and read what you are saying.

Image of dessert with the words "The Life Changing Magic of Our New Chocolate and Cheese Diet! Transform your Life with Guilt Free Dieting!"

Now who doesn’t want to transform their life with a delicious chocolate and cheese diet? I would be clicking on that headline immediately for sure.

Other encouragement power words include:

  • Amazing

  • Astonishing

  • Conquer

  • Empower

  • Fearless

  • Fulfil

  • Kickass

  • Life-changing

  • Magic

  • Optimal

  • Smart

  • Spectacular

  • Strong

  • Ultimate

  • Wonderful

The reason copywriters and marketers keep blatantly inserting power words into their headlines is because they know they will provoke the emotions needed to make their readers click through and convert. They use power words for sales because they are words that sell.

The key is to use them strategically and not overuse them.

Power words are only powerful in moderation. Make sure you don’t dilute your meaning by overusing them. ProWritingAid’s repeats report highlights all the repeated words in your article so you can make sure you’re using them effectively.

Screenshot of ProWritingAid's repeat check

Why Do Power Words Work?

Most of us will look at this list of power words and think that they would never work on us. We’re too savvy, we’re not falling for that nonsense! But the fact is they do work on us, every day.

We’ve listed 156 power words in this article, but there are thousands of power words that will boost your conversions if you’re willing to give them a try. Just be careful—they’re really powerful!


Now is a wonderful time to be a copywriter. Download this free book to learn how:

Turn Yourself Into a Prosperous Copywriter

Turn Yourself Into a Prosperous Copywriter

With the advent of the internet, the copywriting industry is exploding. Content is now seen as critical for all online businesses.

This guide breaks down the three essential steps you must take if you think copywriting is the career for you.

Have you tried  ProWritingAid  yet? What are you waiting for? It’s the best tool for making sure your copy is strong, clear, and error-free!

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