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Focused Power Words By Emotion:
- 5 Powerful Words that Show Surprise + Writing Prompts
- 5 Powerful Words that Reveal Toughness + Writing Prompts
- 5 Powerful Words that Convey Power + Writing Prompts
- 5 Short Fantastic Power Words + Writing Prompts
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- 5 Quick Power Words to Use in Headlines + Writing Prompts
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- 5 Effective Potent Power Words that Pack a Punch
- 5 Powerful Words that Feel “Costly” + Writing Prompts
- 5 Powerful Words that Convey Spirit + Writing Prompts
- 5 Powerful Words that Show Vulnerability + Writing Prompts
- 5 Powerful Words that Convey Cheer + Writing Prompts
- 5 Powerful Words that Convey Phenomenon + Writing Prompts
- 5 Powerful Words that Convey Spunk + Writing Prompts
- 5 Powerful Words that Convey Strength + Writing Prompts
- 5 Powerful Words that Show Self-Consciousness + Writing Prompts
- 5 Powerful Words that Reveal Bravery + Writing Prompts
- 5 Powerful Words that Convey Praise + Writing Prompts
- 5 Powerful Words that Show Embarrassment + Writing Prompts
- 5 Powerful Words that Express Shock + Writing Prompts
- 5 Powerful Words that Convey Brilliance + Writing Prompts
- 5 Powerful Words that Show Dread + Writing Prompts
- 5 Powerful Words That Express a Disaster + Writing Prompts
- 5 Powerful Words that Show Misfortune + Writing Prompts
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- 5 Powerful Words that Show Worry + Writing Prompts
- 5 Powerful Words that Express Fear + Writing Prompts
- 5 Powerful Words that Show Doom + Writing Prompts
- 5 Powerful Words that Show Tragedy + Writing Prompts
- 5 Powerful Words that Express Danger + Writing Prompts
- 5 Power Words that Express Panic + Writing Prompts
- 5 Power Words that Express Revenge + Writing Prompts
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Power words that sell.
What are power words in copywriting? These are effective words to add to your writing that persuade and evoke emotion from readers. They are like the remaining pieces of the puzzle in sentences to grow your conversion rates.
They have the ability to:
- Ease cognitive overload
- Make your readers click headlines
- Evoke emotion from your readers
- Prompt action
- Lead customers down the sales funnel process
Add power words to turn flat sales copy to influence your readers to prompt action.
Let’s learn more about power words and how you can use them in your sales copy.
Table of contents
- What are effective power words in copywriting?
- The list of power words that sell
- ‘Sales’ words
- ‘Happiness’ words
- ‘Urgency’ words
- ‘Assurance’ words
- ‘Marketing’ words
- ‘Frustration’ words
- ‘Empathetic’ words
- ‘Exclusivity’ words
- ‘Trust’ words
- ‘Fear’ words
- ‘Positive’ words
- ‘New’ words
- ‘Stimulating’ words
- ‘Beauty’ words
- Why do you need to use effective words in your copy?
- Power words in headlines
- Power words in landing pages
- Power words in buttons
- Power words in calls-to-action
- Power words in email subject lines
- Power words in sales and product pages
- It’s your turn
What are effective power words in copywriting?
Power words are singular elements in sales copy used to trigger a response or emotion from your reader. These words can make us feel optimistic, inspired, sad, nervous, angry, or surprised.
They are all around us every day. And the majority of the time, non-copywriters never notice it.
Remember that last time you clicked a link with no intention of clicking? Next thing you know, you’re pulling out your credit card from your wallet.
The phenomenon is almost spellbinding.
Ever wonder why and how some articles or posts attract more attention than others?
Or, why some companies fail to promote a product over a competitor?
What about that one time you made a regretful impulsive buy because of limitations?
You’re now certain of the culprit hiding behind these scenarios.
Well, the magic formula is easy.
Power words!
You can spot them in headlines, emails to your boss, sales pages, to calls-to-action for persuasion.
Companies hire copywriters to use these words as a part of the magic formula to convert readers.
The list of power words that sell
Well, here it is. The list of 300+ mighty words you should use to convert your readers.
At the end of the list involves examples of where to use them.
So keep reading on!
‘Sales’ power words that sell
New | You | Free |
Imagine | Because | No Risk |
Low | Guarantee | Premium |
Skyrocket | Instant | True |
Proven | More | Effective |
Expires | Sustainable | Complimentary |
Easy | Noteworthy | Powerful |
Top-Notch | Bargain | Sale |
Value | No Obligation | Cheap |
Save | Reduced | Profit |
Clearance | Dollar | Best |
Best Sellers | Off | Now |
‘Happiness’ power words that sell
Assure | Freedom | Guarantee |
Win | Overcome | Cure |
Undo | Sun | Vibrant |
Fun | Empower | Healthy |
Rich | Energize | Fulfill |
Destiny | Conquer | Ecstatic |
‘Urgency’ power words that sell
Soon | Last | Scarce |
Deadline | Ends Soon | Today |
Quick | Act Now | Final |
Book | Instant | Never Again |
Only | Limit | Last |
Now | Expire | Clearance |
‘Assurance’ power words that sell
Pledge | Certify | Confirm |
Proven | Secure | Trustworthy |
Authentic | Safety | True |
Effective | Confident | Assure |
Verify | Protect | Lifetime |
Genuine | Guarantee | Secure |
Warranty | Certain | Fact |
Truth | Affirm | Promise |
‘Marketing’ power words that sell
KPI | ROI | Brand |
Brand Identity | CRM | Content Is King |
Results | Quick Win | Growth Hack |
Target Market | SEO | Disruptor |
Social Media | Content Marketing | Customer Journey |
Pain Points | Value Add | Authority |
Transparency | Freemium | Giveaway |
Convert | Engagement | Optimize |
‘Frustration’ power words that sell
Disappoint | Depress | Guilty |
Unfair | Burden | Fail |
Worry | Stress | Humiliate |
Hate | Upset | Dread |
Impatient | Ticked-Off | Dejected |
Violated | Vex | Restless |
‘Empathetic’ power words that sell
Love | Family | Dream |
Sensitive | Unity | Friendship |
Respect | Warmth | Kindness |
Concern | Compassion | Safety |
Appreciate | Affinity | Fond |
Intimate | Sympathy | Heart |
‘Exclusivity’ power words that sell
Limited | Exclusive | Rare |
Private | Confidential | Invite Only |
Untapped | Sneak-Peek | Unconventional |
Full | Subscribe | Divulge |
Unseen | Insider | Untold |
Deal | Unheard | Backdoor |
Secret | Club | Join |
Admit | First | Select |
High-End | Upscale | Divide |
Undercover | Elite | Chosen |
‘Trust’ power words that sell
Lifetime | Support | Help |
Reputable | No Obligation | Proven |
Track Record | Reliable | Cancel Anytime |
Trustworthy | Safe | Money-Back |
Reliable | Endorse | Refund |
Demo | Genuine | Trust |
Bona Fide | Expert | Risk-Free |
Accredit | Backed | Because |
Best | Ensure | Authentic |
Back | Test | Studies Show |
‘Fear’ power words that sell
Risk | Fail | Uncertain |
Danger | Anxiety | Stress |
Bankrupt | Conspiracy | Worst |
Hack | Jail | IRS |
Fire | Victim | Tragedy |
Lawsuit | Shatter | Lunatic |
Helpless | Lie | Doubt |
Slave | Destroy | Backlash |
Alone | Unsure | Afraid |
Panic | Phobia | Foreboding |
Fake | Bomb | Agony |
Mistake | Tired | Warning |
Hate | Lack | Impatient |
‘Positive’ power words that sell
Strong | Successful | Ideal |
Celebrate | Extra | Brilliant |
Weekend | Holidays | Paradise |
Sweet | Award | Heaven |
Honor | Kiss | Bless |
Funny | Vacation | Gift |
Light | Choice | Incredible |
Effortless | Youthful | Sunny |
Peace | Bliss | Good |
‘New’ power words that sell
Fresh | Current | Premiere |
Unique | Up-To-Date | Extra |
Introduce | Modern | Recent |
Progressive | Leading | State-Of-The-Art |
Develop | Brand New | Restored |
Add | New | Breakthrough |
Latest | Announcing | Welcome |
Radical | Advanced | First |
‘Stimulating’ power words that sell
Quick | Essential | Hero |
Giveaway | Exciting | Special |
Amazing | Satisfaction | Profit |
Epic | Enhancing | Game Changer |
Double | Thrive | Fantastic |
Marvelous | Thrill | Inspire |
‘Beauty’ power words that sell
Doll-Like | Divine | Angelic |
Easy On The Eyes | Captivating | Gorgeous |
Pretty | Glamorous | Flawless |
Perfect | Enhancing | Exotic |
Foxy | Dreamy | Sexy |
Graceful | Beautiful | Drop-Dead Gorgeous |
Why do you need to use effective words in your copy?
Many organizations overlook the importance of effective words when promoting their product. And it’s not their fault.
In the modern world of short attention spans, keeping readers engaged can be a hard task. In fact, many studies show readers only grasp an average of 10-20% of the information they read.
With that said, the goal in mind is to make your copy unforgettable. So grab your reader’s attention through engaging word usage.
On another note, your words have the ability to position your business with authority. Compelling words justify your reader’s thinking of you being credible.
Power words in headlines
It’s argued that writing for headlines is the most important piece in sales copy.
Why?
You can have the best content in the world, the best idea, and the most compelling sales copy.
But, if you don’t have headlines that convert through the use of effective words,
Your content is useless.
All that hard work you put into writing your sales copy and no one ends up reading it.
Harness your headlines as your gatekeeper.
Compelling enough to invite visitors with a goal that prompt action.
Test: what does Google search have to say?
Let’s do an experiment and look into Google search engine by performing a query.
Query: “how to gain more confidence”
This is page one of the search engine results page.
And, it’s no surprise why every single headline on the first page of the search engine results page contains…
You guessed it right… power words.
What’s the takeaway from this Google experiment?
This is proof that using the right words in your copy or headlines drive traffic.
Statistics don’t lie. Headlines on page one of the search engine results page have more clicks.
Hence, headlines on page one of a search engine equate to higher click-through rates.
Higher click-through rates lead to more conversions due to user engagement.
More conversions mean more money in your bank account.
And this is the strong influence to why power words matter.
It’s what sets up your sales funnel for success.
See for yourself
Still not convinced?
Perform a test yourself.
Go to any search engine, and query any statement within the search bar.
You will find that the top results listed on the search engine results page all contain power words.
Power words in landing pages
Power words in landing pages are also crucial next to that of headlines at the beginning of a sales funnel.
Your landing page should be clear, direct, and concise without any distracting elements.
The focus of your landing page is to compel visitors to click on a specific call-to-action. And this happens the instant your visitor enters your page.
The goal of effective copywriting with power words on a landing page is to prompt action. They influence moving your visitors down the sales funnel process.
Take a look at this landing page from QuickSprout that evokes action from its readers.
The power words “grow” and “faster” present their unique selling point. In an instant, the reader is able to understand what this website is all about. It’s an organization that helps businesses scale.
Curious visitors are more likely to now learn more about the company.
Who wouldn’t want to grow their business?
The imagery is also fitting with power words.
Extra brownie points there.
Power words in buttons
Buttons are critical in evoking action from your readers because they are minimal.
Because free trials are awesome, this button on Hulu’s landing page is very tempting.
Power words in calls-to-action
Calls-to-action are great to prompt users to make an action such as joining an email list.
Nike does this well when targeting their audience: athletes.
Check out this simple call-to-action from Nike uses with only a few words.
The call-to-action prompts inclusivity and brand loyalty when subscribing to their email list.
See how simple, yet powerful this call-to-action is?
A four-word statement with minimal design has the power to convey to your readers.
This is a classic example that shows words are more impactful than the design itself.
Power words in email subject lines
Email lists are great lead generation sources to promote your product or service.
Take a look at these irresistible email subject lines.
Power words: “fastest,” “jumpstart,” “affordable,” and “free.”
Power words in sales and product pages
Apple is notorious for its effective copywriting.
How do they do it?
Cunning copy with a pinch of power words.
Apple makes it look so effortless and simple.
Now, don’t you want a new brilliant phone that will make your life easier?
It’s your turn
Now is the time to incorporate power words into your sales copy, anywhere you wish to sell your readers.
If you aren’t using some form of persuasive copywriting, power words are simple to apply. They give your readers another compelling reason to take action.
Try to make your list of power words. Categorize your words around a specific niche. Get creative, save the list for future writings, and you’re on your way to being a more impactful copywriter.
Have you ever wondered why your competitors get more traffic than you do?
It’s frustrating and we’ve all been there.
- You might have done better research.
- You might have written better content.
- Your content might even have been designed better.
But, your competition still gets more traffic than you do. 🤷♂️
Have you ever taken a step back to think why that may be the case?
The answer might be better headlines.
You might be in denial and argue that headlines can’t be the sole reason you struggle to grow your website’s traffic, but the truth is headlines are important, and we can prove it.
Famous copywriter – David Ogilvy – even said the following in his book Confessions of an Advertising Man.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
That quote was meant for the print publishing industry, where the content is available just below the headline. In the online world, where the content is one whole click away, the headline is the thing that differentiates the winners from others.
Table Of Contents
- The Anatomy of a Great Headline
- What Is a Power Word?
- Types of Power Words
- Seductive Power Words
- Emotional Power Words
- Sensory Power Words
- Why Do Power Words Work?
- Where Can You Use a Power Word?
- What Are the Benefits of Using Power Words?
- Power Words and Search Engine Optimization
- Power Words and Google
- What is the 80/20 rule? Why do SEO experts swear by it?
- Tips to Avoid Google’s Wrath
- Some More of Power Words Being Used in the World
- List of Power Words for Different Languages
- English
- German
- Indonesian
- Dutch
- Swedish
- Summary: Power Words – It’s Your Turn
1 The Anatomy of Great Headlines
Much research has been done to find out what makes a headline a good headline. The two most common characteristics of a good headline are specificity and emotion.
Specificity just means that the headline is crafted with your target audience in mind. The goal is for your target audience to feel that the headline was written just for them. To that effect, the word “you” on its own is considered to be one of the most persuasive words in the English language, which again goes to show that keeping your target audience in mind is extremely important.
The second most important factor that makes a headline work is emotion. Headlines with emotion not only gather more clicks, but they also get more shares from websites and social channels.
With all the talk about incorporating emotions into headlines, we’ve talked little about how to go about doing so.
The easiest way to make your headline or call to action more click-worthy is to use power words.
2 What Is a Power Word?
Power words are words with strong meaning that smart copywriters (as well as marketers) use to trigger a psychological or emotional response.
As you might’ve guessed, they’re considered to be powerful words because they are persuasive words that they push people to take action – whether that is to purchase your products, join your email list, contact you or click your headline in SERPs.
Some of you might find it hard to believe that a single word even has the potential to make such a big impact, but don’t worry – this is something that we’ll get onto later in this article. It is also important to note that in addition to singular power words there are also power phrases – one such example would be the phrase “without lifting a finger”, “life-changing” and “eye-opening”.
We’ll get onto the specific use cases and where you should start using power words later in this post, but here are just a few examples of where bloggers and marketers have been using them for years:
- Email Marketing: such as email subject lines to increase open rates.
- Landing Pages: this can be on sales pages & pricing pages can help persuade potential buyers into making a purchase (boost conversions).
- Social Media: this helps attract the attention of people who are just scrolling through their social networks’ feeds.
- Content Marketing: It goes without saying that they have a big place in any content marketing strategy, especially in headlines because (as they do for email subject lines), they increase click-through rates as well as increase conversion rates.
3 Types of Power Words
There are many ways of categorizing power words, but from our perspective, there are three types of power words.
- Seductive Power Words
- Emotional Power Words
- Sensory (or visual)
Let us tell you the different ways these power words can be used and are used.
3.1 Seductive Power Words
These words have magical powers. By using them in your copy, your customers are irrationally drawn to take action. Just like being seduced, these power words override logical reasoning and compel users to do what you intend. Here are some examples of seductive power words.
New
In most people’s minds, “new” translates to “better.” A new model, new course, new post—these are all ways of attracting attention and keeping it. Just notice how many companies use “new” in their advertising or website copy.
Apple does it.
So does Samsung.
Once you start looking, you’ll find “New” being used everywhere.
Free
The word Free works on people’s brains differently than other words. By offering something for free, you can push people into taking action with much less resistance. Sometimes people will ignore better value offers just because they are getting something for free. E-commerce companies use this tactic all the time. Think of this example.
Offer 1: $3 Product + $1 Shipping
Offer 2: $5 Product + Free Shipping
Which offer do you think made better sales?
There is also a real-world example. Back when Amazon introduced free shipping, they didn’t do it in France. Instead, the shipping costs there was just 1 Franc, which was the equivalent of 20 cents.
France was not on the list of countries that got a dramatic sales boost. Eventually, they reduced the cost of shipping and made it free.
As you’d expect, customers were delighted, and an increase in sales followed.
Your “Because” – Give People A Reason
Sometimes, all you have to do to make copy effective is to mention why users should take action. The best example of this is the Copy Machine Study.
In 1977, psychologist Ellen Langer and her team conducted a simple experiment. The goal? To cut in line at the copy machine.
To conduct the experiment, a researcher would walk to the copy machine with the intention of cutting the line. To do that, they asked the person in the front one of 3 questions. They were:
- “Excuse me, I have five pages. May I use the Xerox machine?”
- “Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush.”
- “Excuse me, I have five pages. May I use the Xerox machine, because I have to make copies?”
You’ll notice that:
The first question is just a request.
The second question gives a real reason why the person should let them through.
The third question gives a not-so-good reason which might not be a reason at all.
And, the results of this experiment were:
Version 1: 60% of people let the researcher skip the line.
Version 2: 94% of people let the researcher skip the line.
Version 3: 93% of people let the researcher skip the line.
Not only did giving a reason increase the probability of skipping the line by 50%, but the actual reason didn’t matter—as you can see with version 3.
So take note and start using this tactic in your copy because it will give you better results.
How To
Practical knowledge is a great way to compel users to take action, and also share your content, and using how-tos is the best way to demonstrate practical information. The next time you do a Google search, notice how many blogs start their posts with the word how-to.
Using how-to is great for sharing as well. It is one of the 20 most retweeted phrases.
But there is something important to remember. When using how to in your copy, make sure your content delivers on the promise, or the strategy may backfire.
3.2 Emotional Power Words
We may see ourselves as rational beings, but study after study has proven that humans consider emotions when taking action then justify it with logic.
Jonah Berger, in his book “Contagious,” concluded that strong emotions drive people to share content. To quote him exactly, here is what he says.
“Anger and anxiety lead people to share because, like awe, they are high-arousal emotions. They kindle the fire, activate people, and drive them to take action.”
There are hundreds of emotions humans can experience, and not all work in the same way. Anger may cause someone to share something, but not purchase a product or a service. Fear, on the other hand, may work oppositely.
This Wikipedia article gives interesting segregation of emotions and how they work.
You might not have noticed emotional copy is being used around the web, but there is one type of emotion almost all of us have seen being used.
Curiosity.
Popularized by Buzzfeed and similar websites, emotional curiosity has long been used to drive clicks to articles and capture users in an endless loop to keep reading.
No wonder website like Upworthy write over 25 headlines for a single article before testing and finalizing one.
Not only that, but they also write different headlines for different platforms as user intent on each platform is different. You can learn more about the process in this insightful blog post.
3.3 Sensory Power Words
Imagine you’ve been sitting at home, watching Netflix for a few hours, when you hear your stomach growl. After contemplating it for a while, you decide to walk up to the fridge and fix a meal when suddenly, you hear your roommate walk in. With Pizza!
Intoxicated with a fresh aroma, you open the box to smell the deliciousness and take a big bite into the cheesy goodness. Then you close your eyes for a few seconds to enjoy all the beautiful flavors.
See what we did there? That’s the power of sensory words.
Sensory words help paint a picture in your readers head. Not only that, they help trigger a sensory response and make your reader see, hear, smell, taste, or feel your words.
Just with all types of power words, how you use them is what makes them powerful. A simple example is how restaurants use sensory words to describe menu items and increase sales.
4 Why Do Power Words Work?
Till now, we discussed what power words are, and how do you use them in your copy. But, we haven’t discussed why they work.
In the time-tested book Cashvertising, Dr. Eric Whitman mentioned the eight fundamental desires of a human being. They are:
- Survival, enjoyment of life, life extension
- Enjoyment of food and beverages
- Freedom from fear, pain, and danger
- Sexual companionship
- Comfortable living conditions
- To be superior, winning, keeping up with the Joneses
- Care and protection of loved ones
- Social approval
He says that humans are born with these desires, and every human everywhere has all of these desires at all times, no exceptions.
And then, he mentioned the nine learned desires. These desires are what society teaches us, rather than what we were born with. They are:
- To be informed
- Curiosity
- Cleanliness of body and surroundings
- Efficiency
- Convenience
- Dependability/quality
- Expression of beauty and style
- Economy/profit
- Bargains
These 17 basic desires are what make power words work. Power words, when used correctly, tap into one or more of the 17 desires that every human being has. By triggering an emotional response, combined with the specificity of your headline, readers cannot help but click and take action.
5 Where Can You Use a Power Word?
Power words are everywhere. Whenever a copy is written for someone to take action, you’ll find the use of power words. Usually, you’ll notice them on billboards, magazines, newspapers, online articles, and flyers. Don’t believe us? Here are a couple of magazine covers, see for yourself.
You’ll find power words sprinkled on the web as well. But, most of the time, you’d see them in headlines, ads, and email subject lines, and on landing pages.
The reason is simple. Whether you’re writing an ad, a blog post, or a title for the SERPs, you have one goal.
To get a click.
Getting more clicks is a great way to beat the competition.
- Better clicks mean higher revenue.
- Better clicks mean higher rankings.
- Better clicks mean a better bottom line.
It might not seem so, but power words can make or break a headline, which in turn may make or break your business. That is why we’ve included a test in our SEO Plugin Rank Math that checks headlines for the presence of power words.
6 What Are the Benefits of Using Power Words?
As we mentioned, there are tons of benefits of using power words in your titles and other parts of your copy. The first and the most obvious benefit of using power words is that you’ll get higher click-through rates in the SERPs and other parts of your website.
That single benefit causes a lot of other benefits, similar to a snowball. The better your headlines are, the better the other benefits will be.
7 Power Words and SEO
SEO or search engine optimization is one of the most consistent sources of traffic that your website can have. While copywriting and SEO may seem poles apart, they are deeply connected. Understanding how they are connected will give you and your business an unfair advantage that your competitors won’t be able to replicate.
Not only will you be able to get more clicks using copywriting knowledge and power words, but you will also be able to increase the overall number of website visitors using SEO.
8 Power Words and Google
It’s been long debated that your click-through-rate affects your website’s rankings. In simple terms, if people click your website’s links in the search results more than the other links, then Google promotes your website in the SERPs and gives it higher rankings.
And how do you write better headlines? Use power words!
It’s a win-win situation.
Once you write better headlines and get a better click-through rate, your traffic will go up. Soon enough, Google will improve your rankings, and your traffic will go up even further. And, even after improving your rankings, your website will continue to get a better click-through rate because of better headlines.
It’s a loop that keeps on giving. And, it fits perfectly into the 80-20 rule that most marketers swear by.
9 What is the 80/20 rule? Why do SEO experts swear by it?
The 80-20 rule, also known as the Pareto Principle, simply says that 80% of your results come from just 20% of your efforts. By contrast, the remaining 20% of your results come from 80% of the work.
By always focusing on that 20%, you can consistently get better results while lowering your efforts.
In the case of SEO, that 20% is headlines.
Think about it.
You can invest all the time in the world to make better content, but if you can’t attract users to it, then you won’t get results. That is working 80% and getting 20% results.
Compare that effort to creating better headlines. By simply changing your headlines with the principles we’ve highlighted here, you can make dramatic improvements to your website’s traffic, and your business. That is 20% effort and 80% results.
10 Tips to Avoid Google’s Wrath
While the principles outlined here can work wonders, you have to be careful of the “over promise and under deliver” phenomenon.
The idea is that you shouldn’t write a headline that falsely represents your content. You can write a headline like “How to make a million $$ in 30 days for free” and get tons of clicks, but those visitors won’t stick around.
Worse, as soon as they click your SERP result and don’t see what they clicked for, they’re going to “bounce” or click the back button. This phenomenon is also called pogo-sticking, and it’s bad for your website.
Just as Google measures your click-through rate, they also measure your user-engagement. If they find that users frequently click back once they are on your website, they will demote you in the search results, and all your efforts will be in vain.
To avoid a situation like this, always make sure your headline only says what you can back up with your content.
11 Some More Real-World Examples of Power Words In Action
Well, that was our short introduction on power words and how they can help grow your online business. But, there’s nothing like a few good examples to drive the point home. And, who better to analyze than Internet marketers who are on top of their copywriting game? Here are some examples.
Neil Patel
If you don’t know Neil Patel, you should. He is a sensational marketer, SEO specialist, and blogger who helps fortune 500 companies grow their business with SEO.
His first blog was Quicksprout.com, but now he mostly writes on Neilpatel.com. Both his websites are read by hundreds of thousands of visitors per month. Here is what appears on the home page of Neil Patel.
Try to find all the power words that you can find. Done? Here is our analysis.
- Advanced: Internet Marketing is full of webinars. The word “Advanced” shows that it is not fluff, but just the good stuff.
- How to: How-to works, and we’ve already discussed it
- 1,702,148: The oddly specific number helps drill down the scale in the mind of the reader
- Free: “It’s Free, what have I got to lose?”, thinks the reader
- Cheat Sheet: The word cheat-sheet indicates that the tips won’t be available elsewhere
- Button Text: The button text is cleverly worded so that you feel you agree to attend the webinar as you read the statement. Pretty clever.
These findings might be nice, but there’s more. Once you scroll down on the page, here is the screen that you’ll see. This time, we’ve already highlighted all the power words.
Let’s analyze the four sentences and why they work.
- The 1-Critical factor your business needs to have to dominate Google. This is a masterful statement. In the marketing and SEO world, there is too much information floating around. The “1-critical” word increases curiosity while pushing for the action.
- The Little-known way to increase your traffic without writing more content. The “little-known” works the same as the last statement. It makes the user feel, “this is it, this is what I need” while the “without writing more content” immediately addresses the biggest objection/myth that people have that you need to write more content for more traffic.
- How to rank higher without building more backlinks. The “rank higher” brings users closer to the action while “without building more backlinks” immediately addresses the first myth/misconception/objection that users might have.
- How to increase rankings in less time: This statement works just like the others. Promises “increase rankings” while taking away the biggest objection.
Brian Dean of Backlinko
If you’ve remotely heard of SEO, it’s likely that you know Brian Dean. He’s been making waves for a few years by effortlessly ranking for ultra-competitive keywords. And he’s a 1-man band.
Here is what you see once you reach Backlinko.com.
Unlike Neil, Brian encourages you to sign-up to his email list. The copy is simple and effective and uses the power words “free” and “proven.”
That’s not all though. If you scroll down, you’ll find a few testimonials which help build authority and trust. After which, you’ll see a small sales letter disguised as a blog post which encourages you to download a case study of a “simple, 3-step formula” for better rankings. We’re not going to cover it all here, so head over to Backlinko.com to see for yourself.
Jon Morrow of SmartBlogger
John is a master blogger.
He’s responsible for the massive success of SmartBlogger (previously BoostBlogTraffic), and he’s also the driving force behind a few of the most successful blogs in the industry.
His story is incredible, and so is the copy he uses on his website. Have a look for yourself.
The whole page is filled with power words and other goods. Let’s analyze.
- Grow Your Blog. Make More Money: That’s the essence of SmartBlogger in 2 simple lines. Jon wants to teach you how to make more money from your blog. The simplicity and directness of the statement make a profound impact.
- Want to learn…: There are three important things to note in this statement. Jon wants to teach you how to grow your blog to $1000 a month in passive income.
Last, but not the least, John’s picture with his current income ($100K a month) builds intrigue, curiosity, and authority.
That’s not all. Once you scroll down on the page, you’re greeted with brilliant articles with brilliant headlines. You should be able to see the clever use of power words in the headlines.
12 List of Power Words for Different Languages
Here are some power words you can use in your post titles to make them more “catchy” to click on in SERPs and on social media.
12.1 English
A Cut Above | Absolute | Absolutely Lowest |
Absolutely | Absurd | Abuse |
Accurate | Accuse | Achieve |
Actionable | Adaptable | Adequate |
Admit | Adorable | Advantage |
Advice | Affordable | Aggravate |
Aggressive | Agitated | Agonizing |
Agony | Alarmed | Alarming |
Alienated | Aligned | All-inclusive |
Alluring | Always | Amazing |
Amp | Animated | Annihilate |
Announcing | Anonymous | Antagonistic |
Anxious | Apocalypse | Appalled |
Approved | Approving | Argumentative |
Armageddon | Arrogant | Ass Kicking |
Assault | Assured | Astonishing |
Astounded | Astounding | At Ease |
Atrocious | Attractive | Audacity |
Authentic | Authoritative | Authority |
Aware | Awe-inspiring | Awesome |
Awkward | Backbone | Backdoor |
Backed | Backlash | Backstabbing |
Badass | Balanced | Banned |
Bargain | Barrage | Basic |
Battle | Beaming | Beat Down |
Beating | Beautiful | Beauty |
Begging | Behind The Scenes | Belief |
Best-selling | Best | Better |
Beware | Big | Billion |
Black Market | Blacklisted | Blast |
Blessed | Blinded | Blissful |
Blood | Bloodbath | Bloodcurdling |
Bloody | Blunder | Blushing |
Bold | Bomb | Bona Fide |
Bonanza | Bonus | Bootleg |
Bottom Line | Bountiful | Brave |
Bravery | Brazen | Break |
Breaking | Breakthrough | Breathtaking |
Bright | Brilliant | Broke |
Brutal | Budget | Buffoon |
Bullshit | Bully | Bumbling |
Buy | Cadaver | Calm |
Cancel Anytime | Capable | Captivate |
Captivating | Carefree | Case Study |
Cash | Cataclysmic | Catapult |
Catastrophe | Caution | Censored |
Centered | Certain | Certainly |
Certified | Challenge | Charming |
Cheap | Cheat-sheet | Cheat |
Cheer | Cheerful | Child-like |
Clarity | Classified | Clear |
Clueless | Collapse | Colorful |
Colossal | Comfortable | Compare |
Competitive | Complete | Completely |
Completeness | Comprehensive | Compromise |
Compulsive | Concealed | Conclusive |
Condemning | Condescending | Confess |
Confession | Confessions | Confident |
Confidential | Conquer | Conscientious |
Constructive | Content | Contrary |
Controlling | Controversial | Convenient |
Convert | Cooperative | Copy |
Corpse | Corrupt | Corrupting |
Courage | Courageous | Cover-up |
Covert | Coward | Cowardly |
Crammed | Crave | Crazy |
Creative | Cringeworthy | Cripple |
Crisis | Critical | Crooked |
Crush | Crushing | Damaging |
Danger | Dangerous | Daring |
Dazzling | Dead | Deadline |
Deadly | Death | Decadent |
Deceived | Deceptive | Defiance |
Definitely | Definitive | Defying |
Dejected | Delicious | Delight |
Delighted | Delightful | Delirious |
Delivered | Deplorable | Depraved |
Desire | Desperate | Despicable |
Destiny | Destroy | Detailed |
Devastating | Devoted | Diagnosed |
Direct | Dirty | Disadvantages |
Disastrous | Discount | Discover |
Disdainful | Disempowered | Disgusted |
Disgusting | Dishonest | Disillusioned |
Disoriented | Distracted | Distraught |
Distressed | Distrustful | Divulge |
Document | Dollar | Doomed |
Double | Doubtful | Download |
Dreadful | Dreamy | Drive |
Drowning | Dumb | Dynamic |
Eager | Earnest | Easily |
Easy | Economical | Ecstatic |
Edge | Effective | Efficient |
Effortless | Elated | Eliminate |
Elite | Embarrass | Embarrassed |
Emergency | Emerging | Emphasize |
Empowered | Enchant | Encouraged |
Endorsed | Energetic | Energy |
Enormous | Enraged | Enthusiastic |
Epic | Epidemic | Essential |
Ethical | Euphoric | Evil |
Exactly | Exasperated | Excellent |
Excited | Excitement | Exciting |
Exclusive | Exclusivity | Excruciating |
Exhilarated | Expensive | Expert |
Explode | Exploit | Explosive |
Exposed | Exquisite | Extra |
Extraordinary | Extremely | Exuberant |
Eye-opening | Fail-proof | Fail |
Failure | Faith | Famous |
Fantasy | Fascinating | Fatigued |
Faux Pas | Fearless | Feast |
Feeble | Festive | Fierce |
Fight | Final | Fine |
Fired | First Ever | First |
Flirt | Fluid | Focus |
Focused | Fool | Fooled |
Foolish | Forbidden | Force-fed |
Forever | Forgiving | Forgotten |
Formula | Fortune | Foul |
Frantic | Free | Freebie |
Freedom | Frenzied | Frenzy |
Frightening | Frisky | Frugal |
Frustrated | Fulfill | Fulfilled |
Full | Fully | Fun-loving |
Fundamentals | Funniest | Funny |
Furious | Gambling | Gargantuan |
Genius | Genuine | Gift |
Gigantic | Giveaway | Glamorous |
Gleeful | Glorious | Glowing |
Gorgeous | Graceful | Grateful |
Gratified | Gravity | Greatest |
Greatness | Greed | Greedy |
Grit | Grounded | Growth |
Guaranteed | Guilt-free | Guilt |
Gullible | Guts | Hack |
Happiness | Happy | Harmful |
Harsh | Hate | Have You Heard |
Havoc | Hazardous | Healthy |
Heart | Heartbreaking | Heartwarming |
Heavenly | Helpful | Helplessness |
Hero | Hesitant | Hidden |
High Tech | Highest | Highly Effective |
Hilarious | Hoak | Hoax |
Holocaust | Honest | Honored |
Hope | Hopeful | Horrific |
Horror | Hostile | How To |
Huge | Humility | Humor |
Hurricane | Hurry | Hypnotic |
Idiot | Ignite | Illegal |
Illusive | Imagination | Immediately |
Imminently | Impatience | Impatient |
Impenetrable | Important | Improved |
In The Zone | Incapable | Incapacitated |
Incompetent | Inconsiderate | Increase |
Incredible | Indecisive | Indulgence |
Indulgent | Inexpensive | Inferior |
Informative | Infuriated | Ingredients |
Innocent | Innovative | Insane |
Insecure | Insider | Insider |
Insidious | Inspired | Inspiring |
Instant Savings | Instantly | Instructive |
Intel | Intelligent | Intense |
Interesting | Intriguing | Introducing |
Invasion | Investment | Iron-clad |
Ironclad | Irresistible | Irs |
Jackpot | Jail | Jaw-dropping |
Jealous | Jeopardy | Jittery |
Jovial | Joyous | Jubilant |
Judgmental | Jumpstart | Just Arrived |
Keen | Kickass | Kickstart |
Know It All | Lame | Largest |
Lascivious | Last Chance | Last Minute |
Last | Latest | Laugh |
Laughing | Launch | Launching |
Lavishly | Lawsuit | Left Behind |
Legendary | Legitimate | Liberal |
Liberated | Lick | Lies |
Life-changing | Lifetime | Light |
Lighthearted | Likely | Limited |
Literally | Little-known | Loathsome |
Lonely | Looming | Loser |
Lost | Love | Lunatic |
Lurking | Lust | Luxurious |
Luxury | Lying | Magic |
Magical | Magnificent | Mainstream |
Malicious | Mammoth | Manipulative |
Marked Down | Massive | Maul |
Mediocre | Meditative | Meltdown |
Memorability | Memorable | Menacing |
Mesmerizing | Meticulous | Mind-blowing |
Minimalist | Miracle | Mired |
Mischievous | Misgiving | Missing Out |
Mistake | Monetize | Money |
Moneyback | Moneygrubbing | Monumental |
Most Important | Motivated | Mouth-watering |
Murder | Mystery | Nail |
Naked | Natural | Naughty |
Nazi | Nest Egg | Never |
New | Nightmare | No Good |
No Obligation | No One Talks About | No Questions Asked |
No Risk | No Strings Attached | Non-controlling |
Noted | Novelty | Now |
Obnoxious | Obsessed | Obsession |
Obvious | Odd | Off-kilter |
Off-limits | Off-the Record | Offensive |
Official | Okay | On-demand |
Open-minded | Opportunities | Optimistic |
Ordeal | Outlawed | Outrageousness |
Outstanding | Overcome | Overjoyed |
Overnight | Overwhelmed | Painful |
Painless | Painstaking | Pale |
Panic | Panicked | Paralyzed |
Passionate | Pathetic | Pay Zero |
Payback | Peril | Perplexed |
Perspective | Pessimistic | Pioneering |
Piranha | Pitfall | Pitiful |
Placid | Plague | Played |
Playful | Pleased | Pluck |
Plummet | Plunge | Poison |
Poisonous | Poor | Popular |
Portfolio | Pound | Powerful |
Powerless | Practical | Preposterous |
Prestige | Price | Priceless |
Pride | Prison | Privacy |
Private | Privileged | Prize |
Productive | Professional | Profit |
Profitable | Profound | Promiscuous |
Promising | Promote | Protect |
Protected | Proven | Provocative |
Provoke | Psychological | Pummel |
Punch | Punish | Pus |
Quadruple | Quality | Quarrelsome |
Quick-start | Quick | Quickly |
Quiet | Radiant | Rare |
Ravenous | Rebellious | Recession-proof |
Reckoning | Recognized | Recommend |
Recreate | Reduced | Reflective |
Refugee | Refund | Refundable |
Reject | Relaxed | Release |
Reliable | Remarkable | Replicate |
Report | Reprimanding | Repulsed |
Repulsive | Research | Resentful |
Resourceful | Responsible | Responsive |
Rested | Restricted | Results |
Retaliating | Reveal | Revealing |
Revenge | Revengeful | Revisited |
Revolting | Revolutionary | Reward |
Rich | Ridiculous | Risky |
Riveting | Rookie | Rowdy |
Ruin | Rules | Ruthless |
Sabotaging | Sacred | Sadistic |
Sadly | Sadness | Safe |
Safety | Sale | Sampler |
Sarcastic | Satisfied | Savage |
Savagery | Save | Savings |
Savvy | Scam | Scandal |
Scandalous | Scarce | Scared |
Scary | Scornful | Scream |
Searing | Secret Agenda | Secret Plot |
Secret | Secrets | Secure |
Security | Seductive | Seething |
Seize | Selected | Self-hating |
Self-sufficient | Sensational | Senseless |
Sensual | Serene | Severe |
Sex | Sexy | Shaking |
Shameful | Shameless | Shaming |
Shatter | Shellacking | Shocking |
Should | Shrewd | Sick And Tired |
Signs | Silly | Simple |
Simplicity | Simplified | Simplistic |
Sincere | Sinful | Sins |
Six-figure | Sizable | Skill |
Skyrocket | Slaughter | Slave |
Sleazy | Sleeping | Sly |
Smash | Smiling | Smug |
Smuggled | Sneak-peek | Sneaky |
Sniveling | Snob | Snooty |
Snotty | Soar | Soaring |
Solid | Solution | Spank |
Special | Spectacular | Speedy |
Spell-binding | Spine | Spirit |
Spirited | Spiteful | Spoiler |
Spontaneous | Spotlight | Spunky |
Squirming | Stable | Staggering |
Startling | Steady | Stealthy |
Steamy | Step-by-step | Still |
Stoic | Strange | Strangle |
Strategy | Stressed | Strong |
Strongly Suggest | Struggle | Stuck Up |
Studies | Stunning | Stupid-simple |
Stupid | Sturdy | Sublime |
Succeed | Success | Successful |
Suck | Suddenly | Suffer |
Sunny | Super-human | Superb |
Supercharge | Superior | Supported |
Supportive | Sure Fire | Sure |
Surefire | Surge | Surging |
Surprise | Surprised | Surprising |
Survival | Survive | Suspicious |
Sweaty | Swoon-worthy | Swoon |
Tailspin | Tank | Tantalizing |
Targeted | Tawdry | Tease |
Technology | Teetering | Tempting |
Tenacious | Tense | Terrible |
Terrific | Terrified | Terrifying |
Terror | Terrorist | Tested |
Thankful | The Truth | Threaten |
Threatened | Thrilled | Thrilling |
Thug | Ticked Off | Tickled |
Timely | Today | Torture |
Toxic | Track Record | Trade Secret |
Tragedy | Tragic | Transform |
Transparency | Trap | Trapped |
Trauma | Treacherous | Treasure |
Tremendous | Trend | Tricks |
Triggers | Triple | Triumph |
Truly | Trusting | Trustworthy |
Truth | Truthful | Turbo-charge |
Tweaks | Twitching | Ultimate |
Unadulterated | Unassuming | Unauthorized |
Unbelievable | Unburdened | Uncaring |
Uncensored | Uncertain | Uncomfortable |
Unconditional | Uncontrollable | Unconventional |
Uncovered | Undeniable | Under Priced |
Undercover | Underground | Underhanded |
Underused | Unexpected | Unforgettable |
Unheard Of | Unhurried | Uninterested |
Unique | Unjustified | Unknowingly |
Unleashed | Unlimited | Unlock |
Unparalleled | Unreliable | Unresponsive |
Unseen | Unstable | Unstoppable |
Unsure | Unsurpassed | Untapped |
Unusual | Up-sell | Upbeat |
Uplifted | Uplifting | Urge |
Urgent | Useful | Useless |
Validate | Valor | Valuable |
Value | Vanquish | Vaporize |
Venomous | Verify | Vibrant |
Vicious | Victim | Victory |
Vigorous | Vilified | Vindictive |
Violated | Violent | Volatile |
Vulnerable | Waiting | Wanted |
Wanton | Warning | Waste |
Weak | Wealth | Weird |
What No One Tells You | Whip | Whopping |
Wicked | Wild | Willpower |
Withheld | Wonderful | Wondrous |
Woozy | World | Worry |
Worst | Worthwhile | Wounded |
Wreaking | Youthful | Zen |
Zinger | Kill | Kills |
Killed | Killing | Sizzle |
Sizzles | Sizzled | Sizzling |
Sizzlingly | Turbocharges | Turbo-charge |
Challenge | Discover | Crave |
Unpopular | Impressive | Embarrassing |
Sensational | Sinful | Zen |
Surprising | Alive | Odd |
Ravenous | Lazy | Avoid |
Demoralizing | Problem | Horrifying |
Attack | Traumatized | Insult |
Horribly | Hell | Relentless |
Master | Perfect | Super |
Create | Packed | Deep |
Gripping | Cool | Seriously |
Envy | Lucrative | Steal |
Bona | Fide | Masterclass |
Faux | Pas | Belong |
Stop | Polarizing | Dominate |
Is Here | Smuggle | Great |
Fun |
12.2 German
abgelenkt | alarmierend | angewidert |
abgesturzt | alarmiert | angriff |
absolut | albtraum | angsteinflossend |
abstossend | all-inclusive | Angstlich |
aburd | allererste | animiert |
abweisen | allererster | ankundigung |
adaquat | allererstes | anonym |
aggressiv | alleswisser | anpassbar |
ahnungslos | am schlechtesten | anspruchslos |
akkurat | am wichtigsten | anstossig |
antagonistisch | aufdeckend | aufstandisch |
apokalypse | aufgebracht | aufsteigend |
applaus | aufgedeckt | auftreibend |
argumentativ | aufgeregt | augenoffnend |
arm | aufheiternd | ausgelassen |
armageddon | aufregend | ausgeruht |
arrogant | aufregende | ausgespielt |
atemberaubend | aufregenden | ausgewahlt |
attacke | aufregung | ausgewuhlt |
attraktiv | aufstachelnd | ausnutzen |
aussergewohnlich | bedroht | behind the scenes |
autark | beforderung | beichte |
authentisch | befreit | beleidigung |
autoritat | befriedigend | belohnung |
backdoor | befriedigt | bemerkenswert |
badass | begehren | beneiden |
beangstigend | begeistern | bequem |
bedenklich | begeistert | beruhmt |
bedingungslos | begeisterung | beschadigen |
bedrohen | beherzt | beschamend |
beschmutzt | betrug | blendend |
beschuldigen | betrugen | blut |
beschutzen | bewahrt | blutbad |
besitz | bewiesen | blutig |
bessesen | bewiesenermassen | bombe |
bestatigen | bewusst | bonanza |
bestatigt | bezahlbar | bonus |
beste | bezaubernd | bosartig |
bestimmt | bizarre | bose |
bestrafen | bleich | boshaft |
brilliant | cash | daruber redet keiner |
brodelnd | challenge | deadline |
brutal | challgene | definitiv |
budget | chaos | dekadent |
bullshit | cheat-sheet | demoralisierend |
bully | clever | demut |
bunt | content | desillusioniert |
bunte | cool | detailiert |
bunten | courage | diagnose |
case study | dankbar | die wahrheit |
direkt | dreistigkeit | effektiv |
disastros | dringend | effizient |
discount | dringlichkeit | ehrlich |
dokument | dumm | eier |
dollar | dummkopf | eifersuchtig |
dominieren | dummlich | eifrig |
doppelt | durchbruch | eindeutig |
download | duselig | eindrucksvoll |
dreckig | dynamik | eine stufe besser |
dreifach | echt | einfach |
einfachheit | eliminieren | entfesselt |
einfallsreich | elite | entfremdet |
eingebildet | empathie | enthullen |
eingeschrankt | empfehle | enthullung |
eingesperrt | empfehlen | enthusiastisch |
einmalig | endeffekt | entmachtet |
einsam | energie | entsetzlich |
eintauchen | energisch | entspannt |
einzigartig | enorm | entzuckend |
eisern | entdecken | entzunden |
epidemisch | ergreifen | erroten |
episch | erhaben | errungenschaft |
erbarmlich | erheben | erschaffen |
erfolg | erhohen | erschrocken |
erfolgreich | erledigt | ersehnen |
erfolgsbilanz | ermachtigt | ersparnisse |
erfreut | ermudet | erstattbar |
erfullen | ernmutigt | erstatten |
erfullt | ernsthaft | erstaunlich |
ergebnisse | erobern | erste |
ertrinken | explosiv | farbenfroh |
essentiell | exposed | farbenfrohe |
ethisch | extrem | faszinierend |
euphorisch | exzellent | faszinierende |
exakt | fahig | faul |
exklusiv | fahigkeiten | faux pas |
exklusivitat | fail | faux |
exkuisit | falle | fehler |
experte | fantasie | feindselig |
explodieren | fantastischen | feldstudie |
fesselnd | folter | frustriert |
festlich | formel | fundamental |
festmahl | frech | fur immer |
festplatte | freebie | furchtbar |
final | frei | furchtlos |
flirt | freiheit | gangster |
fluchtling | freudig | garantiert |
flussig | friedlich | geblendet |
fokus | frohlich | geehrt |
fokussiert | frohlichkeit | gefahr |
gefahrlich | geist | geschmuggelt |
gefangen | geistesgestort | geschutzt |
gefangnis | gelassen | gestandnis |
gefeuert | geld zuruck | gestandnisse |
gegensatzlich | geld | gestopft |
gehassig | genial | gestresst |
geheimnis | gepackt | gesucht |
geheimnisse | gerade angekommen | gesund |
geil | gerissen | getauscht |
geisseln | geschenk | getestet |
getotet | giveaway | grandios |
gewaltig | glamourose | grandiose |
gewalttatig | glanzend | grandiosen |
gewidmet | glaube | grandioses |
gewinnspiel | glaubwurdig | grauenhaft |
gier | gleichmassig | grausamkeit |
gierig | glittering | grinsen |
gift | glitzernde | groesste |
giftig | gluckselig | gross |
gigantisch | golden | grossartig |
grossartig | grube | heilig |
grossartige | grundlegend | heimlich |
grossartigen | gruselig | heisshunger |
grossartiger | gunstig | heisshungrig |
grossartiges | hack | heiter |
grosse | hamisch | held |
grossen | hammer | hell |
grosste | handelsgeheimnis | herablassend |
grosszugig | hartnackig | herausfordernd |
grotesk | hass | herausforderung |
herausvorderung | hilfreich | holle |
herrlichen | hilfsbereit | holocaust |
herrschend | himmlisch | horror |
hervorragend | hinterhaltig | how to |
herz | hoax | humor |
herzbrechend | hocheffektiv | hungrige |
herzerwahrmend | hochnasig | hurrikan |
heute | hochste | hypnotisch |
hightech | hoffnung | hypnotisierend |
hilflosigkeit | hoffnungsvoll | idiot |
idiotisch | intelligent | jubilant |
illegal | intensiv | jumpstart |
immer | interessant | jung |
informativ | interessante | kadaver |
inhalt | invasion | kampf |
inkompetent | investment | katapult |
innovativ | ist da | katastrophe |
insider | jackpot | kaufen |
inspirierend | jederzeit kundigen | kein risiko |
inspiriert | jetzt | keine verpflichtung |
kickstart | kompetitiv | kostenlos |
kindisch | komplett | kraftlos |
kitschig | kompromiss | kraftvoll |
klaglich | komsich | krankhaft |
klar | konstruktiv | kreativ |
knast | kontrollierend | kriese |
kollabieren | kontrollverlust | kritisch |
kollosal | kooperativ | kruppel |
komfortabel | kopie | lachen |
komisch | korrupt | lacherlich |
lahm | leicht | liebenswurdig |
last minute | leiden | liebevoll |
lauernd | leider | life-changing |
lebendig | leise | limitiert |
lebenslanglich | letzte chance | lohnend |
lecken | letzte | loser |
lecker | leuchtend | losung |
legendar | liberal | lugen |
legitim | licht | lugend |
leiche | liebe | lukrativ |
lust | masterclass | misstrauisch |
lustig | meditierend | mittelmassig |
lustige | meiseter | mittig |
lustigsten | meistverkauft | modern |
luxorios | meltdown | moderne |
magisch | millionen | moglichkeiten |
mainstream | mind-blowing | monetarisieren |
mammut | minderwertig | monumental |
manipulativ | minimalist | mord |
massiv | missbrauch | motiviert |
muhelos | natural | nutzlos |
muhevoll | nazi | offensichtlich |
mull | neid | offiziel |
mut | nervos | Offnen |
mutig | neu | ohne hintergedanken |
nachmachen | niedertrachtig | ok |
nachteile | niemals | okay |
nackt | notfall | Okonomisch |
nagel | notiert | on-demand |
naiv | nutzlich | opfer |
optimistisch | peinlich | polarisierend |
overnight | perfekt | popular |
packend | perplex | portfolio |
panik | perskeptive | praktisch |
panzer | pessimistisch | preis |
paralisiert | pfund | prestige |
pas | piranha | privat |
passioniert | pleite | privatsphare |
pause | plotzlich | priviligiert |
payback | pochend | problem |
produktiv | qualitat | reflektieren |
professionell | rabatt | regeln |
profit | rache | reich |
profitabel | rachsuchtig | reiche |
provokativ | raffiniert | reichtum |
provozierend | rasend | relaxed |
prozess | rat | report |
psychologisch | rau | responsive |
qual | recherche | revolutionar |
qualen | reduziert | riesig |
risiko | sabotiert | schicksal |
riskant | sadistisch | schlachten |
riskieren | sale | schlafen |
rotzfrech | sarkastisch | schlag |
rowdy | scam | schlau |
ruckrat | schabig | schlimm |
ruckschlag | schadigend | schmerzhaft |
rucksichtlos | schadlich | schmerzlos |
ruhig | schamlos | schmuggel |
ruiniert | schatz | schnell |
schnellstart | schwarzmarkt | sicher |
schokierend | schwerkraft | sicherheit |
schonheit | schwinden | sicherlich |
schrecklich | sechsstellig | sieg |
schreien | sehenswerte | sill |
schritt fur schritt | selbsthass | simpel |
schuld | selten | sinnlich |
schuldlos | sensationell | sinnlos |
schwach | sex | skandal |
schwarm | sexy | skandalos |
skill | sorgen | spielen |
sklave | sorgfaltig | spoiler |
sneak-peek | sorglos | spontan |
snob | spannend | spotlight |
sofort gespart | sparen | stabil |
sofort | sparsam | stark |
sollte | spass | start |
sonnig | spassig | stoisch |
sonnige | spektakular | stolz |
sonnigen | speziell | stop |
strahlend | survival | tierisch |
strangulieren | tapfer | tod |
strategie | tauschend | todlich |
studien | teaser | toll |
stumperhaft | technologie | tolle |
stur | terror | toller |
sunden | terrorist | tortur |
sundigend | teuer | tot |
super | tief | tote |
superb | tiefgreifend | toten |
totend | tricks | Uberkommen |
toxisch | trigger | Uberleben |
tragisch | triumpf | Uberlegen |
tragodie | trocken | Uberraschend |
transfomieren | trotz | Uberrascht |
transparenz | trugerisch | Uberraschung |
trauma | tweaks | Uberwaltigend |
traumatisiert | tyrann | Uberwinden |
traurigkeit | Ubel | ultimativ |
trend | Uberfordert | umfassend |
umstritten | undokumentiert | ungesehen |
umwerfend | unehrlich | ungetrubt |
unatorisiert | unentschlossen | ungewohnlich |
unaufhaltbar | unerwartet | ungezogen |
unausgelasted | unfahig | unglaublich |
unbedacht | ungeduldig | unglaubliches |
unbeliebt | ungedult | uninteressiert |
unbeschwert | ungehort | unkontrollierbar |
unbewusst | ungemutlich | unkonventionell |
undercover | ungerechtfertigt | unlimitiert |
unpenetrierbar | unvergesslich | verantwortlich |
unschuldig | unverneinbar | verargert |
unsicher | unvoreingenommen | verarscht |
unstabil | unwiderstehlich | verbessert |
unter verschluss | unwirtlich | verbluffend |
untergrund | unzensiert | verblufft |
unterhaltsam | unzuverlassig | verboten |
unterstutz | up-selling | verbreiten |
unterstutzend | vaporisieren | verdachtig |
unubertroffen | verangstigt | verdammt |
verdeckt | verletzbar | veroffentlichung |
vereinfacht | verletzt | verpassen |
verfuhrend | verlockend | verraterisch |
vergebend | verloren | verruckt |
vergessen | vermasselt | versagen |
vergleich | vermeiden | verschwitzt |
verhauen | vermogen | versichert |
verifizieren | vernichten | verspielt |
verkommen | vernichtend | versprechend |
verlegen | vernunftig | versteckt |
vertrauenswurdig | vollig | wahrheit |
vertraulich | vollstandig | wahrheitsgemass |
vertraumt | vorsicht | wahrscheinlich |
verurteilend | vorstellungskraft | warnung |
verwunderlich | vorteil | was dir keiner sagt |
verwundet | wachstum | wehleidig |
verzaubernd | wagemutig | welt |
verzweifelt | wahnsinn | wenig bekannt |
vierfach | wahnsinnig | wert |
vogelfrei | wahrhaftig | wertvoll |
wichtig | wunder | zerschmetternd |
widerlich | wunderbar | zerstorend |
wiedererkannt | wunderbaren | zertifiziert |
wild | wunderschon | zielorientiert |
wilde | wutend | zischend |
wilden | zeichen | zischt |
willensstarke | zeitig | zocken |
wirr | zen | zogernd |
wohltatigkeit | zensiert | zugeben |
wortlich | zerschlagen | zuruckgehalten |
zuruckgelassen | zuruckweisen | zusatzlich |
zutaten | zuverlassig | zwangsernahrt |
zweifelnd | zwickend | zwingend |
12.3 Indonesian
abadi | alur rahasia | antusias |
absolut | aman | apakah anda tahu |
agenda rahasia | aneh | argumentatif |
agresif | anggaran | asing |
ahli | anggun | asli |
ahmak | angkuh | asusila |
ajaib | animasi | asyik |
aktif | animo | autentik |
akui | anonim | awas |
alamiah | anti gagal | ayem |
aziz | bangsat | bebas rasa bersalah |
azmat | bantahan | bejat |
badai | banter | beli |
badut | banyak akal | belum dimanfaatkan |
bagaimana cara | baru | belum pernah terjadi |
bagi hadiah | baru saja tiba | benar-benar |
bahagia | batalkan kapan saja | bencana alam |
bahaya | batas waktu | benci |
balas dendam | batu sandungan | beneran |
banget | bawah tanah | bengis |
bengkok | berdarah dingin | berhawa-nafsu |
beracun | berdosa | berisiko |
berahi | berfokus | berjiwa |
berani | bergeliat | berkedut |
berapi | bergelombang | berkelakar |
berbahagia | berguna | berkembang |
berbahaya | berharap | berkeringat |
berbakti | berharga | berkesan |
berbisa | berhasil | berkuasa |
berdarah | berhasrat | berkurang |
berlimpah | bersih | berterimakasih |
bermanfaat | bersinar | bertumbuh |
bermusuhan | bersorak | beruap |
berpusat | bersyukur | berubah |
bersandaran | bertahan | berwenang |
bersemangat | bertahan hidup | besar |
berseri | bertambah | besar-besaran |
berseri-seri | bertanggung jawab | bikin emosi |
bersertifikat | bertarung | bikin malu |
berseteru | bertenaga | bikin mual |
bikin ngiler | bombardir | buruan |
bimbang | bonus | busuk |
binal | boros | busung |
bingung | brutal | buta |
bisa beradaptasi | buas | cabul |
bocoran | budak | cahaya |
bodoh | bui | cairan |
bohong | bukan main | cambuk |
bokek | buntut | canggung |
bom | bunuh | cantik |
caruk | congkak | daif |
cekatan | contekan | dalam |
cemerlang | contoh | dalam waktu dekat |
cengis | cukup | dapat diandalkan |
cepat | cukup besar | dapat dikembalikan |
cerah | cukupan | dapat ditindaklanjuti |
cerdas | curang | darurat |
cerewet | curiga | dasar |
ceroboh | daftar hitam | daya ingat |
cinta | dahsyat | definitif |
deg-degan | di bawah harga | dibodohi |
demoralisasi | di dalam zona | dibunuh |
denda | di sini | dicari |
dendam | diakui | dicatat |
dengan cepat | diam | dicekok |
dengan mudah | diancam | didiagnosis |
dengan sedih | diasingkan | didukung |
dengan serius | dibalik layar | dihukum |
derita | diberdayakan | dilanggar |
detik akhir | diberkati | dilarang |
dilepaskan | disensor | dobel |
dimainkan | disetujui | dokumen |
dimarahi | diskon | dolar |
dinamis | disokong | dominasi |
dipecat | ditahan | dorongan |
dipercaya | ditandai | dosa |
disampaikan | ditargetkan | dosa-dosa |
disayangkan | dites | durjana |
disederhanakan | ditipu | edan |
diselundupkan | diwajibkan | edukatif |
efektif | energi | frustrasi |
efisien | energik | fundamental |
ekonomis | enteng | gaduh |
eksklusif | epidemis | gagah |
eksplosif | epik | gagal |
ekstra | etis | gagal total |
elite | euforia | gaib |
elok | fantasi | gairah |
enam angka | final | galak |
eneq | fokus | gampang |
ganjil | gemetar | grogi |
garang | gengsi | gugatan |
gasang | geram | gugup |
gawat | gila | gundah |
gede | gila hormat | gusar |
gelap | glamor | hadiah |
geli | goblok | hak istimewa |
gelisah | godaan | hakekat |
gelora | gratis | hancur |
gembira | gravitasi | haram |
harapan | hebat | hoax |
harfiah | heboh | horor |
harga | hemat | humor |
harga diri | hidup | idiot |
hari ini | hina | ilusif |
hari penghakiman | hingar-bingar | imajinasi |
harta | hipnosis | iman |
harus | hipnotik | indah |
hasil | hiruk-pikuk | informatif |
hati | hoaks | inkonvensional |
inovatif | istirahat | jeles |
inspirasi | jackpot | jelimet |
intel | jagoan | jenazah |
intens | jagur | jengkel |
interesan | jahat | jenius |
intinya | jahil | jijik |
invasi | jarang | jinak |
investasi | jatuh | jorok |
iri | jebakan | jubilant |
irs | jelek | judi |
jujur | kebahagiaan | kecerobohan |
kacau | kebaruan | kecewa |
kado | kebebasan | kedahsyatan |
kaget | kebenaran | keeksklusifan |
kalah | keberanian | kegagahan |
kasar | kebesaran | kegagalan |
kaya | kebiadaban | kegembiraan |
keahlian | kebohongan | kegigihan |
keajaiban | kecanggungan | kegirangan |
keamanan | kecantikan | kehilangan |
kejam | kelas master | kentara |
kejelasan | kelengkapan | kepeloporan |
kejut | kelimpungan | kepercayaan |
kejutan | keluhuran | keperkasaan |
kejutkan | kemaruk | keracak |
kekalahan | kematian | kerakusan |
kekeliruan | kemelaratan | keramahan |
kekosenan | kemenangan | keras |
kekurangan | kenalan | keras kepala |
kelancangan | kengerian | keringat |
kesakitan | keterlaluan | kickstart |
kesalahan | ketidakberdayaan | kikuk |
kesederhanaan | ketidaksabaran | kokoh |
kesedihan | keunggulan | kolosal |
keselamatan | keuntungan | kompetitif |
kesempatan terakhir | kewalahan | komprehensif |
kesepian | keyakinan | kompromi |
ketakutan | khidmat | konfidensi |
keteguhan hati | kiamat | konstruktif |
ketekunan | kiat | kontan |
kontroversi | kualitas | langsung |
konyol | kuat | laporan |
kooperatif | kuno | larangan |
kopi | kurang ajar | lawan |
korban | kurang dimanfaatkan | lebih bagus |
korupsi | kusut | lebih baik |
kotor | kw | ledakan |
kreatif | laba | lega |
krisis | langka | legendaris |
kritis | langkah | lelah |
lemah | lipat empat | makarya |
lengkap | lonjakan | makmur |
lezat | luar biasa | mala |
liar | lucu | malapetaka |
liberal | luka berat | malas |
licik | lumpuh | malu |
licin | luwes | mampu |
lihai | mabuk | manipulatif |
limbah | mahal | manis sekali |
lincah | mainstream | manjur |
mantul | mati kutu | melongo |
manusia super | mayat | melonjak |
mara | megah | melontarkan |
marah | melayang | melumpuhkan |
masalah | meledak | meluncurkan |
masif | meleleh | memaafkan |
masih | melena | memalukan |
master | melepaskan | mematikan |
mata duitan | meletus | membakar |
mati | melindungi | membalas |
membandingkan | memenuhi | mempesona |
membenci diri sendiri | memerah | mempesonakan |
memberontak | memetik | memprovokasi |
membinasakan | memikat | memromosikan |
membocorkan | memikat hati | memuakkan |
membuat | memilukan | memukau |
membuat ulang | memperberat | memukul |
membubung | memperdaya | memusnahkan |
membuka mata | memperkenalkan | memvalidasi |
membunuh | mempermalukan | menakjubkan |
menakuntukan | mencekik | mendukung |
menakuti | mencengkeram | menegur |
menakutkan | mencolok | menekankan |
menang | mencuri | menemukan |
menangis | mencurigakan | menendang |
menantang | mendalam | menentang |
menarik | mendebarkan | menewaskan |
menawan | menderita | mengagumkan |
mencapai | mendesak | mengaku |
mencegah | mendobrak | mengakui |
mengalahkan | mengetahui semua | mengharukan |
mengancam | menggelisahkan | menghebohkan |
mengangkat | menggemparkan | mengherankan |
menganiaya | menggenjot | menghina |
mengatasi | menggerakkan | menghukum |
mengejuntukan | menggertakkan | mengibuli |
mengeksploitasi | menggilas | mengidam |
mengerikan | menggoda | mengigau |
mengerti | menghancurkan | menginspirasi |
mengesankan | menghapuskan | mengintai |
mengintimidasi | menguntungkan | menuduh |
menguangkan | mengutuk | menundukkan |
menguap | meningkatkan | menunggu |
menguasai | menipu | menusuk dari belakang |
mengubah | menjanjikan | menutupi |
mengubah hidup | menjerumuskan | menyabotase |
mengulangi | menjijikkan | menyakitkan |
mengumumkan | menjilat | menyalakan |
mengungkap | menjulang | menyarankan |
mengungkapkan | menolak | menyayat |
menyelundupkan | menyoroti | merosot |
menyemangati | menyuap | merugikan |
menyeramkan | meracuni | mewah |
menyerang | merangsang | meyakinkan |
menyetujui | merayu | milik |
menyihir | merebut | milyar |
menyiksa | merendahkan | mimpi buruk |
menyilaukan | merenungkan | minat |
menyogok | meriah | minimalis |
menyolok | meroket | miskin |
misteri | nafsu | ngeri |
molek | naik pitam | ngiler |
muak | naim | nilai |
mudah | nakal | niscaya |
mudah dipahami | nanah | nol rupiah |
mulai cepat | nasib | nyaman |
mulia | nazi | obral |
muncul | neraka | obsesi |
mungkin | ngaco | oke |
murah | ngakak | omong kosong |
optimis | paling dahsyat | pastinya paling rendah |
optimistis | paling efektif | patut diperhatikan |
orang bodoh | paling lucu | pecah |
orang dalam | palsu | pecinta kesenangan |
orang gila | pandir | pecundang |
orisinil | panik | pedih |
padat | parah | peka |
pahala | pasar gelap | pelanggaran |
pahlawan | pasti | peluang |
paling besar | pastinya | peluncuran |
pembantaian | pengakuan | penjahat |
pembunuhan | pengecut | penjara |
pemecahan | pengembalian | penjualan terbaik |
pemicu | pengembalian dana | penting |
pemula | penghakiman | penuh |
penaklukan | penghancuran | penuh dosa |
pendendam | penghinaan | penuh kepercayaan |
pendengki | pengungsi | penuh warna |
penemuan | penipu | penyalahgunaan |
penerobosan | penipuan | peraturan |
percaya diri | pertama dalam sejarah | polos |
perhitungan | pertarungan | populer |
periang | pertumpahan darah | portofolio |
peringatan | pesimistis | pound |
perjuangan | pesta | praktis |
perlente | petaka | premi |
permintaan | pingsan | privasi |
persis | pintu belakang | privat |
perspektif | plong | produktif |
pertama | polarisasi | profesional |
provokatif | rahasia dagang | rentan |
psikologis | raksasa | resep |
puas | rakus | resmi |
pucat | ramah | responsif |
pukulan | reaksi | retas |
putus asa | reflektif | revolusioner |
racun | rekam jejak | ria |
ragu | rendah | riang |
ragu-ragu | rendahan | rimbun |
rahasia | renjatan | risau |
riset | samar-samar | sarkastik |
risiko | sangat bagus | sayu |
rumus | sangat disarankan | secara pengecut |
rusak | sangat efektif | sederhana |
sabar | sangat menakjubkan | sedikit diketahui |
sadar | sangat menarik | segera |
sadis | sangsi | seharusnya |
sah | santai | sehat |
sama sekali | saran | seimbang |
samar | sarang telur | sejati |
sekarang | semua termasuk | seumur hidup |
seks | senang sekali | siksa |
seksi | sengit | siksaan |
selalu | sensasionil | simpan |
selamanya | sentosa | sinis |
selaras | sepenuhnya | sinting |
semalam | seperti anak kecil | skandal |
sembunyi | seram | solusi |
sempit | serangan | sombong |
sempurna | sesegera | spektakuler |
spesial | suka hati | syahwat |
spoiler | sukaria | syur |
spontan | sukses | tabah |
stabil | sulap | tabu |
stop | sumber keuntungan | tabungan |
strategi | sungguh-sungguh | tabungan instan |
stres | super | tahan resesi |
studi | superior | tajam |
studi kasus | surgawi | tak ayal |
suci | swasembada | tak bersyarat |
tak dikenal | tanpa beban | tantangan |
tak kenal takut | tanpa henti | tawa |
tak tahu malu | tanpa ikatan | tawar |
tak terkendali | tanpa kewajiban | tegang |
tak ternilai | tanpa pertanyaan | teguh |
tak tertandingi | tanpa rasa sakit | teknologi |
takdir | tanpa risiko | teknologi tinggi |
takut | tanpa sadar | telah ditinjau kembali |
tamparan | tanpa sensor | telanjang |
tanda | tanpa usaha | telaten |
teliti | terakhir | terbongkar |
tenang | teramat | terbuka |
tendang bokong | terang | terbukti |
tenggelam | terangkat | tercela |
tenteram | teratas | tergeletak |
tentu | terbaik | terhormat |
tentunya | terbaru | teriak |
tepat | terbatas | terima kasih |
tepat waktu | terbebaskan | terinspirasi |
tepi | terbesar | terjamin |
terjangkau | terlarang | terpenuhi |
terjatuh | terletak | terperdaya |
terjebak | terlindungi | terperinci |
terjerambab | terlupakan | terperosok |
terjun | termenung | terpesona |
terkejut | termotivasi | terpilih |
terkenal | terobsesi | tersangkut |
terkesima | teror | terselubung |
terkespos | teroris | tersembunyi |
terlalu | terpenting | tersenyum |
tertawa | tidak bisa dipungkiri | tidak merasa aman |
tertekan | tidak bisa ditembus | tidak nyaman |
tertentu | tidak dapat dihentikan | tidak past |
tertinggal | tidak dipalsukan | tidak peduli |
tertutup | tidak disiarkan | tidak pernah |
tetap | tidak handal | tidak populer |
tiba-tiba | tidak kolot | tidak resmi |
tidak baik | tidak mampu | tidak responsif |
tidak berdaya | tidak masuk akal | tidak sabar |
tidak berguna | tidak mengerti | tidak sah |
tidak seimbang | tidak terlupakan | tragedi |
tidak sopan | tidak tertandingi | tragis |
tidak stabil | tidak tertarik | transparansi |
tidak tenang | tidak yakin | trauma |
tidak tepat | tidak-tidak | tren |
tidak terbatas | tidur | trik |
tidak terduga | tingkatkan | tripel |
tidak tergesa-gesa | tips | tulang belakang |
tidak terkendali | tolak | tulang punggung |
tidak terlihat | tolol | tulus |
uang | ungkapan | wahid |
uang kembali | unik | wahyu |
ugal-ugalan | untung | wajib |
ulung | verifikasi | waswas |
unduh | wabah | wewenang |
yakin |
12.4 Dutch
aanbevelen | aarzelende | advies |
aangemoedigd | absoluut | afgeleid |
aangrijpende | absoluut laagste | afgeslagen |
aankondigen | absurd | afgestreept |
aanpasbaar | achter scenes | afgetekend |
aanpassingen | achterbaks | afgrijselijk |
aantrekkelijke | achterdeur | afgunst |
aanval | achtergelaten | aframmelen |
aanvraag | adembenemende | aframmeling |
aanzienlijke | adequaat | afranselen |
afrekenen | annuleer ieder moment | basis |
afval | anoniem | baviaan |
aggressief | apocalypse | beargumenteerd |
alarmerend | arm | bedelen |
alles-inclusief | armageddon | bedreigde |
altijd | arrogant | bedreigen |
alwetend | authentiek | bedriegen |
amp | autoriteit | bedrog |
angstaanjagende | baanbrekende | bedrogen |
angstig | bang | begeesterd |
beginner | beledigend | berispend |
begrip | belediging | beroemd |
behoren | beloning | beschaamd |
bekentenis | benadruk | beschadigend |
bekeren | benangstigend | beschamen |
belachelijk | beoordelend | beschamend |
belangrijk | bepaalde | bescheiden |
belangrijkste | beperkt | beschermde |
belasterd | beproeving | beschermen |
belastingdienst | bereiken | beschuldigen |
besluiteloos | beveiliging | bleek |
besparingen | bevordern | bloed |
beste | bevredigd | bloedbad |
betaal niets | bevreesd | bloedig |
betaalbaar | bevrijd | bloedstollend |
beter | bewezen | blootgesteld |
betoverd | bewust | blozend |
betoverend | bezeten | blunder |
betreurenswaardig | biechten | boef |
betrouwbaar | biljoen | boeien |
boeiend | briljant | case study |
bom | bruis | cataclysmische |
bona | bruisend | catastrofe |
bona fide | bruist | cheat-sheet |
bonus | brutaal | comfortabel |
boos | budget | compleet |
bovenmenselijk | buitengewone | compromis |
brandend | buitensporigheid | compulsief |
breken | bullshit | concurrerend |
brekend | capabel | constructief |
contant | dankbaar | diep |
controle | dapper | direct |
controleer | dapperheid | directe besparingen |
controlerend | dartel | document |
controversieel | de waarheid | dodelijk |
corrumperende | deadline | doden |
corrupt | decadent | dolblij |
creatief | definitief | dollar |
crisis | demoraliserende | dom |
dalen | desperaat | domineren |
dood | dringend | een beetje meer |
doodsbang | droefenis | eenvoud |
doodt | dromerig | eenzaam |
doofpot | dubbel | eerlijk |
doorbraak | duidelijk | eerste |
download | duidelijkheid | effectief |
drang | duiken | efficient |
dreigend | duur | eigen agenda |
dreigende | dynamisch | elimineer |
driedubbel | echt | elite |
empowered | ernstige | extra |
energie | ervaren | extreem |
energiek | essentieel | eye-opening |
eng | ethisch | failliet |
enorm | etter | falen |
enorme | euforisch | fantasie |
enthousiast | exclusieve | fantastisch |
epidemisch | exclusiviteit | fascinerend |
episch | expert | feest |
erkende | explosief | feestelijke |
fide | geaaid | gedetailleerde |
fijn | geaard | gediagnosticeerd |
finaal | geanimeerd | gedood |
flauwte | gebalanceerd | geduld |
flirt | gebruiken | geeerd |
focus | gecensureerd | geen idee |
formule | gecentreerd | geergerd |
fortuin | gecertificeerd | geest |
fout | gedenkwaardig | gefrustreerd |
fundamenten | gedesorienteerd | gegarandeerd |
geheim | geluk | gepriviligeerd |
geheim motief | gelukkig | gerichte |
geheimen | gemakkelijk | geschokt |
geinsprireerd | gemotiveerde | geschonden |
gek | genie | geselecteerde |
geld | genoegen | gesmokkeld |
geld terug | genoteerd | gespannen |
geleidelijk | geobsedeerd | gespeeld |
geleverd | gepaniekeerd | getest |
geloof | gepassioneerd | getraumatiseerd |
gevaar | gift | goedgekeurd |
gevaarlijk | giftig | goedkeuren |
gevaarlijke | giftige | goedkoop |
gevangenis | gigantische | gokkend |
geweldadig | gil | gracieus |
geweldig | glamoureus | grappig |
gewond | gloeiend | grappigst |
gezaghebbende | glorieus | gratis |
gezegend | gluiperig | gretig |
gezocht | goed verkopend | grijpen |
groei | handige | heilig |
grondig | hart | heimelijk |
groot | hartverscheurend | hel |
grootsheid | hartverwarmend | helaas |
grootste | hatelijk | held |
gruwelijke | haten | helder |
haast | heb gehoord gezond | hemeld |
hand liggend | hebzucht | herzien |
handelsgeheim | heerlijk verrukkelijk | high tech |
handig | heftig | hilarische |
hoe | hunkeren | incompetent |
hoffelijk | hypnotisch | incvasie |
hoogst effectief | idioot | indrukwekkende |
hoogste | ijzeren | inferieur |
hoop | ijzersterk | informatieve |
hoopvol | illegaal | ingredienten |
horror | impopulair | inhaligheid |
houden van plezier | in val | innovatief |
hulpeloosheid | inbreken | insider |
humor | incapabel | inspirerend |
instabiele | jaloers | kernsmelting |
instorten | jeugdige | kickstart |
intelligent | joviaal | kinderachtig |
intens | jubelend | kipsimpel |
interessante | juichen | kleurrijke |
intrigerende | kadaver | knal |
introductie | kalm | kolosaal |
investering | kans | kolossaal |
is hier | kansen | koop |
jackpot | katapult | koopje |
kopie | kwetsbare | last minute |
koppig | laatste | leerzaam |
korting | laatste kans | lef |
kostbaar | lach | legendarisch |
krachtig | lachen | legitiem |
krachtige | lachend | letterlijk |
kreupel | lafaard | leugens |
kritische | laffe | leven |
kwaadaardig | lam | levend |
kwaliteit | lancering | levendig |
levensveranderende | losgelaten | magisch |
liberaal | loslaten | magsich |
licht | luchthartige | mainstream |
liefde | lucratief | makkelijk |
liegen | lui | mammoet |
lijden | lust | manipulatieve |
lijk | luxe | marteling |
likken | luxueus | massief |
loeren | maak | masterclass |
losbandig | machteloos | meditatief |
meedogenloos | misleidende | mysterie |
meester | mislukking | naakt |
meewerkend | misvatting | nachtmerrie |
memorabel | moed | nadelen |
meteen | moedig | nagel |
middelmatig | moeite | natuurlijk |
minachtend | moeiteloos | nauwgezette |
minachtende | monumentaal | nazi |
minimalistische | mooi | nederigheid |
misbruik | moord | neerbuigend |
neerwaartse spiraal | nutteloos | onbelast |
nerveus | nuttig | onbenut |
net binnen | obsessie | onbeperkt |
niet responsief | offensief | onbetaalbaar |
nieuwe | officiele | onbetrouwbare |
nieuwigheid | officieus | onbevooroordeeld |
nog steeds | okay | onbewogen |
noodgeval | omvormen | onbewust |
noodlot | onaangename | onbezonnen |
nooit | onbekwaam | onconventioneel |
onder aan de streep | ondeugende | ongeduld |
onderbenut | ondoordringbaar | ongeduldig |
ondergronds | ondragelijk | ongeevenaarde |
onderhandse | oneerlijk | ongehaast |
onderprijsd | oneven | ongehoord |
ondersteund | onfeilbaar | ongeinteresseerd |
ondersteunde | ongeautoriseerde | ongelooflijk |
ondersteunend | ongebruikelijke | ongelovelijk |
onderzoek | ongecensureerd | ongemakkelijk |
ondeugend | ongecontroleerd | ongezien |
ongrijpbaar | ontgoocheld | onverbiddelijk |
onmiddellijk | onthullen | onvergetelijk |
onnozel | onthullend | onverschillig |
onontkenbaar | onthutsend | onverschrokken |
onovertroffen | ontkracht | onverschrokkenheid |
onschuldig | ontploffen | onvervalste |
ontbreekt | ontslagen | onverwachte |
ontdekken | ontsteken | onvoorwaardelijke |
ontdekt | ontzagwekkend | onweerstaanbaar |
onterecht | onveilige | onzeker |
op zwarte lijst | opnieuw maken | overweldigd |
opbiechten | oprechte | overwinnen |
openen | optimistisch | paniek |
opgelijnd | opwindend | pas op |
opgetild | opzienbarend | perfect |
opgetogen | overbelasten | perspectief |
opgewonden | overleef | pessimistisch |
opkomend | overleven | pest blij |
oplossing | overtuigend | pestkop |
opmerkelijk | overvloedig | piek |
pijn | portfolio | productieve |
pijnlijke | positief | professioneel |
pijnloos | prachtig | propvol |
piranha | praktische | provoceren |
pittig | precies | provocerende |
plagen | prestige | psychologische |
plotseling | prijs | radeloos |
plukken | privacy | rampzalig |
pond | prive | rand |
populair | probleem | rapport |
ravage | represailles | rijkdom |
razernij | repulsive | rijkelijk |
rebellerend | reputatie | risico |
recessie bestendig | responsief | riskant |
recessie-proof | restitutie | ruggegraat |
rechtszaak | resultaten | ruig |
redden | reusachtig | ruine |
reflecterende | revolutionair | rustig |
regels | rijden | saboteren |
repliceren | rijk klinken | sadistische |
sarcastisch | schokkend | serieus |
schaamteloos | schoon genoeg | sex |
schaars | schoonheid | sexy |
schadelijk | schreeuw | simpel |
schadelijke | schudden | simplistisch |
schandaal | schuld | slaaf |
schandalig | schuldgevoel | slaan |
schat | sensationeel | slachting |
schattig | sensueel | slachtoffer |
scheef | sereen | slapend |
slecht | smokkelen | spectaculair |
slecht ingehouden | snel | speelse |
slechtste | snel-start | spelbreker |
slim | snob | spervuur |
slinks | snotterend | spijker |
slonzig | snotterig | spontaan |
sluw | solide | spotlight |
smachten | spannende | stabiel |
smakeloos | sparen | stap polarisatie |
smerig | speciaal | stap-voor-stap |
stelen | stomend | strijd |
sterk | stoot | strijden |
sterk aanraden | stop | studies |
stevige | stoppen | stuipen |
stijgend | storm | stuntelen |
stijgende | straffen | subliem |
stil | stralend | succes |
stoer | strategie | succesvol |
stoicijns | streng | suffig |
stom slagen | stressed | super |
superbe | terugbetalen | tragedie |
superieur | terugslag | tragisch |
tank | tevreden | transparantie |
technologie | tijdige | trauma |
tegenstelling | toegeeflijk | trefzekere |
tekenen | toegeven | trend |
teneergeslagen | toegewijd | triggers |
terreur | toename | triomf |
terrorist | toetakelen | trots |
terug te betalen | tollen | trucs |
twijfel | uitzinnig | vasthoudend |
twijfelachtig | ultiem | vechten |
twistziek | undercover | veelbelovende |
uit balans | uniek | veilig |
uitbundig | up-sell | veiligheid |
uitdaging | vaardigheid | venijnig |
uitgebreid | val | veraderlijk |
uitgehongerd | valideren | verantwoordelijk |
uitgelaten | valkuil | verbazend |
uitgerust | vandaag | verbazingwekkend |
verbeelding | verdomme | verlamd |
verbeterde | verdorven | verlangen |
verblind | verdrinken | verleidelijk |
verblinden | vereenvoudigd | verleidelijke |
verboden | verergeren | verlicht |
verborgen | vergelijk | verliezer |
verdacht | vergeten | verloren |
verdampen | vergevend | vermijd |
verdienen | verheffend | verminderde |
verdoemd | verkoop | vermoeide |
vernietigen | verrassende | vertrouwend |
verontrust | verrassing | vervbodern |
veroordelen | verrast | vervreemd |
veroveren | verrukt | vervuld |
verpakt | verschrikkelijk | vervullen |
verpletterd | verslaan | verwaand |
verpletteren | verspillen | verward |
verplichting | verstrikt | verwoestende |
verraderlijke | vertrouwelijk | verwoesting |
verrassend | vertrouwen | verzamelaar |
verzekerd | volledig | vrijlaten |
verzet | volledigheid | vrolijk |
verzettend | voor altijd | vuil spel |
vet | voordeel | vurig |
vierdubbel | voorproef | waanzinnig |
vijandig | voortreffelijk | waanzinnige |
vindingrijk | voorzichtig | waar over praat |
vloeibaar | vreemd | waarde |
vluchteling | vreselijk | waardevolle |
volatiel | vrijheid | waarheid |
waarschijnlijk | weggever | wonderful |
waarschuwing | weigeren | wonderlijk |
wachtend | weinig bekend | wraak |
walgelijk | wens | wraakzuchtig |
wankelende | wereld | wreed |
wantrouwend | wild | wreedheid |
wat niemand je vertelt | wilskracht | wulpse |
watertanden | winst | wurgen |
weerzinwekkend | winstgevende | zalig |
weerzinwekkende | woedend | zege |
zeker | zinger | zou |
zeldzaam | zinloos | zuigen |
zelfgenoegzaam | zomaar | zuinig |
zelfhatende | zonden | zwaartekracht |
zelfverzekerd | zonder vrees | zwakke |
zelfvoorzienend | zondig | zwarte markt |
zen | zonnig | zweep |
zes-cijferige | zorgeloos | zwetend |
ziedend | zorgen zorg | zwijmelend |
zielig | zorgvuldig |
12.5 Swedish
akta | fantastisk | kraftfull |
belaten | fint | kraftig |
beromd | framgangsrik | kreativ |
betydelsefull | fullandad | langtan |
bevisad | fullgora | legendarisk |
blandande | glansande | lidelsefull |
effektiv | glomd | livlig |
enastaende | imponerande | maktig |
energisk | inspirerad | minnesvard |
fangslande | professionell | storslagen |
oforglomlig | saker | stralande |
onskan | sallsynt | tillfredstalld |
otrolig | kand | trygg |
palitlig | sensationell | underbar |
passionerad | skapande | ungdomlig |
praktfull | speciell | oerhord,otrolig |
pris | stark | uppfylla |
uppriktig | utstralande | utmarkt |
vasentlig | viktig |
Summary: Power Words – It’s Your Turn
We hope that we’ve given you an interesting view into the world of copywriting and power words. If this was your first time reading something about this topic, then take some time to process this information and gradually include it in your business. Practice makes perfect, and our very own WordPress SEO Plugin, Rank Math will help you write better headlines by using power words.
Which power words or type of power words are you going to use in your next article? Feel free to Tweet @rankmathseo & let us know!
Have you ever wondered why your well-written, well-researched copy is getting no traffic?
If so, then maybe it’s time to think about «power words».
What are Power Words?
Power words are words that provoke emotional and psychological responses.
Copywriters and marketers like them because they nudge people into action, be that by clicking on an article or trialing a product. Power words tend to be emotional or bring out a particular sensation.
They can range from inflammatory to reassuring and are almost always action-driven.
To glimpse what power words can do, compare the following sentences:
-
I have an interesting potential investment to share.
-
Don’t miss out! Lucrative six-figure investment!
It’s clear which one is calling you to action and playing on your curiosity and your emotion.
Now you might think that people won’t fall for that. But they do, time after time, even when they know they shouldn’t.
Why You Should Use Power Words
You want your readers to have an emotional response to your work. If you believe in your content and want to improve your click throughs or conversions, use power words.
With so few chances to get noticed online, the real question is: why aren’t you already using them?
We’ll look at ten categories of power words to help you evoke a whole range of human emotions. But first, let’s sum up six «super» power words that are known for their incredible conversion powers whenever you use them.
Six Super Power Words
These six «super» power words will come as little surprise to most people. Anywhere there is advertising or marketing, you will find them being used:
1. New
New software, new models, new stories—all attract our attention. Look carefully and you will see new in book titles, blog posts, and banner headlines. Add new to your next article or blog post and watch your conversion rate increase significantly.
2. Free
The other thing guaranteed to turn heads and increase clicks is the promise of something free. By offering a free gift, you can move people to take action much more easily.
3. Because
This is used by marketers and copywriters to give people a reason to do something. A because answer to why someone should buy a product will massively increase conversion.
4. Instant
Instant is an incredible power word because it taps directly into our need for instant gratification. Everyone knows the feeling of wanting something right now and using instant in your copy or blog posts feeds that feeling.
Think instant access or download instantly.
5. How To
Not only is how to one of the most retweeted phrases online, it’s pretty common in blog titles too. It’s extremely powerful and one of the best ways to compel your readers to take action.
People love information that will teach them something and make them better off in some way.
6. You
A super power word because it focuses on the reader and why a product or service should matter to them. It gives the writing a conversational tone and makes it feel less sales-oriented. It’s actually frequently described as one of the most persuasive words in the English language!
156 Power Words to Use in Your Marketing Copy
Greed-Based Power Words
Greed is a negative emotion, but it’s also a very natural tendency. All of us will at some point or another want more of something than we need. And it is entirely understandable that people would want a higher salary or better mortgage deal. This is not negative, but it still counts as greed.
Greed power words focusing on saving or making money are therefore very effective.
If you want to appeal to greed then you need to either play on scarcity or value, offering readers a bargain or the chance to accrue more—if they act quickly enough.
Here are more greed power words:
-
Save Money
-
Bargain
-
Free
-
Earn More
-
Bonus
-
Profit
-
Lucrative
-
Cash
-
Inexpensive
-
Sale
-
Six Figure
-
Monetize
-
Don’t Miss Out
-
Wealth
-
Fortune
There are infinite variations on this theme—money saving is often preferred to save money and instead of sale you can use reduced. These power words may be overused online, but guess what? They still work.
Curiosity Power Words
Being curious is one of the things that makes us human. It is part of our nature to want to learn. We all want answers and to discover hidden knowledge.
Curiosity drives people to want to improve their skills and further their education. It drives them to read articles or click through to courses or product descriptions, to see if something can improve their lives. If you can draw people in with curiosity power words—and the promise of secrets—they will find it hard to resist.
And this is why curiosity power words are so good in your blog posts or landing pages—because they are impossible to resist. They are the reason the term clickbait was invented.
Here are some curiosity power words:
-
Behind the Scenes
-
Bootleg
-
Censored
-
Classified
-
Concealed
-
Confidential
-
Hidden
-
Members Only
-
Little-known
-
Private
-
Secret
-
Ssshh
-
Restricted
-
Unauthorized
-
Undiscovered
Lust Power Words
The truth is sex sells and people still, it seems, make purchasing decisions based on the beautiful woman or man in the photograph. A quick look through the headlines in most women’s magazines will tell you that the same applies to words.
Using lust power words in your articles, emails, and copy will certainly get you more click throughs. It is also worth bearing in mind that lust words don’t just have to be about sex. They can also be about a desire for certain items and feeding a craving for these items.
Lust power words do this by adding a sense of naughty or desire to your copy.
However you plan to use them, there are hundreds of lust power words out there to stir up emotions in your readers.
Here are a few:
-
Captivating
-
Desire
-
Exotic
-
Flawless
-
Flirt
-
Forbidden
-
Gorgeous
-
Love
-
Mind-blowing
-
Pleasurable
-
Scandalous
-
Sinful
-
Tantalizing
-
Wanton
-
Wild
Laziness Power Words
You might be surprised that there is such a thing as a laziness power word. But when it comes to power words, it’s ok to have a bit of laziness in your life. The desire to do less often drives us to find easier and faster ways to achieve tasks or goals, and so a bit of laziness can be quite the motivator.
Laziness power words let readers know that you have found a way for them to somehow do less work for more reward, thanks to the advice or products you are offering.
Power words for laziness include:
-
Accessible
-
Basic
-
Cheat Sheet
-
Child’s Play
-
Copy
-
Downloadable
-
Easy
-
Effortless
-
Manageable
-
No Sweat
-
Nothing To It
-
Painless
-
Replicate
-
Roadmap
-
Uncomplicated
Authority Power Words
Half the battle with marketing is getting people to respect your products and your company. This is where authority power words are essential.
Certain authority power words can be deployed to amplify the professionalism of the products or services you are offering. They are often used in conjunction with the testimonials or statements you get from other people about your service.
Using authority power words to introduce testimonials will give them more emphasis and gravitas and give you more authority in the eye of the reader.
Consider using some of the following power words in your marketing materials:
-
Accurate
-
Actual
-
Authentic
-
Authoritative
-
Bona Fide
-
Confirmed
-
Data
-
Definitive
-
Expert
-
Genuine
-
Guaranteed
-
Proven
-
Reliable
-
Studies
-
True
Safety Power Words
Just like other human needs and desires, everyone wants safety—whether in their home, their job, or in buying something online. When you use safety power words in your writing, you are assuring people that they can feel secure in dealing with your business or site.
Safety power words give customers a feeling of protection through actionable, reassuring words.
Think how often you see the following online:
- 14 Days Free Trial
These safe marketing words convince potential customers that there is no scam or possibility of losing money:
-
Cancel anytime
-
Guaranteed
-
Endorsed
-
Legitimate
-
Lifetime
-
Money-back
-
No obligation
-
No strings
-
Recession Proof
-
Refund
-
Results
-
Risk-free
-
Trial
-
Try Before You Buy
-
Unconditional
Trust Power Words
Trust power words are like safety words in that they offer reassurance and security to readers, but they differ slightly because they are more about convincing people that you and your brand will keep your word, deliver what you promise, and do so on an ongoing basis.
The way to do this is to build trust over time by using trust-related power words consistently in all your copy. Of course, you must also deliver on your promises, so it’s important to ensure that you don’t over-promise and under-deliver!
For example, an advert could claim:
This would therefore be re-emphasizing the trust already earned and using it to win new customers.
Trust power words include:
-
Accredited
-
Approved
-
Best-selling
-
Certified
-
Dependable
-
Excellent
-
Genuine
-
Honest
-
Lifetime
-
Loved
-
Proven
-
Recognized
-
Track record
-
Trusted
-
Well-respected
Anger Power Words
Anger is all too often a driver of actions and decisions in life and can affect our reasoning. It can be rash, irrational, and negative and yet it can also spur us on to do amazing, positive things.
How can you use anger power words in a positive way for both you and your customers? By using anger that is aimed at something negative elsewhere. And that anger is incredibly persuasive.
Use anger power words to offer readers an opportunity to correct an annoying problem right away, like this:
Using anger power words such as stamp out and annoying or pointless will channel readers rage about pop-ups, and they will click through to your product immediately.
Other anger power words include:
-
Annoying
-
Disgusting
-
Furious
-
Hate
-
Loathsome
-
Morally Bankrupt
-
Pointless
-
Rage
-
Sick and Tired
-
Sneaky
-
Snob
-
Underhand
-
Waste
-
Weak
-
Worst
Charities and political parties are experts at channeling anger, and you will see a lot of anger power words in their advertising.
Fear Power Words
If you want to understand fear power words, just look at your daily newspaper. Fear sells and fear motivates, because it is a primal instinct that we all have inside us.
Fear is the most powerful emotion for getting the attention of a reader. Consequently, any marketer worth his or her salt will know that just a dash of anxiety can have a massive effect on conversion rates.
However, the key is to use your words wisely, using the fear of missing out or fear of something going wrong, to drive readers towards you and your actionable solution.
!Image showing an interview with the words «Interview Meltdown!
The Five Most Embarrassing Things You Can Say in an Interview»
Job interviews are bad enough, but what are these embarrassing things we shouldn’t say? How does this meltdown happen? Headlines like this pull you in with anxiety before calming you down with a boring article about interview techniques. And they work because people do click on these again and again.
Here are some other fear power words:
-
Abuse
-
Anxiety
-
Collapse
-
Danger
-
Dumb
-
Failure
-
Miss Out
-
Mistake
-
Nightmare
-
Painful
-
Panic
-
Plunge
-
Shame
-
Terror
-
Threat
Encouragement Power Words
One of the most enjoyable aspects of marketing is writing articles or blog posts that improve people’s lives and try to help them to feel better about themselves. People are crying out for this kind of encouragement, and offering it is a very powerful and enticing strategy in your marketing.
If you offer an article that promises to show someone how to transform an element of their life they are unhappy with—career, dating, dieting—they will find it almost impossible not to click through and read what you are saying.
Now who doesn’t want to transform their life with a delicious chocolate and cheese diet? I would be clicking on that headline immediately for sure.
Other encouragement power words include:
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Amazing
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Astonishing
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Conquer
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Empower
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Fearless
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Fulfil
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Kickass
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Life-changing
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Magic
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Optimal
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Smart
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Spectacular
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Strong
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Ultimate
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Wonderful
The reason copywriters and marketers keep blatantly inserting power words into their headlines is because they know they will provoke the emotions needed to make their readers click through and convert. They use power words for sales because they are words that sell.
The key is to use them strategically and not overuse them.
Power words are only powerful in moderation. Make sure you don’t dilute your meaning by overusing them. ProWritingAid’s repeats report highlights all the repeated words in your article so you can make sure you’re using them effectively.
Why Do Power Words Work?
Most of us will look at this list of power words and think that they would never work on us. We’re too savvy, we’re not falling for that nonsense! But the fact is they do work on us, every day.
We’ve listed 156 power words in this article, but there are thousands of power words that will boost your conversions if you’re willing to give them a try. Just be careful—they’re really powerful!
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