It is a well known fact that the easier you make it for a customer to select your cards, the more you sell.
I have tested this theory myself by leaving the front of card blank or just putting a simple (and sometimes whacky) message on exactly the same card. The ones with the messages sell better as the customer buys the card with someone already in mind rather than buying it because they like the design and thinking they will find a recipient over time.
To celebrate Her Majesty The Queen’s Diamond Jubiliee I am creating a set of six beautiful cards showing The Queen’s jewellery. The cards are being printed on pearlescent board with complimentary pearly envelopes.
I cannot exactly put ‘Diamonds are a girls best friend’ on a card with some of The Queen’s jewellery on it – it seems very inappropriate. So I have worked on a list of one-word greetings over the weekend, which I think will work brilliantly with the cards. Watch this space for more news.
Posted by carolinewagstaff on September 12, 2011
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