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Explore the most popular YouTube searches

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Common myths about YouTube users’ behavior

In the 2016, Google published interesting overview with myths and its refutation, that can make clear your understanding of audience.

Myth 1. When people watch YouTube on their mobile devices, it’s during the day and “on the go”.

Reality: The majority of watch time on YouTube is mobile, yet many marketers still believe mobile viewing translates to short, daytime, on-the-go sessions. In fact, when it comes to YouTube viewing behavior, mobile is a lot like TV: The world watches at home, during prime time, and on horizontally oriented screens.

Myth 2.  YouTube is only for watching viral videos

Reality: People get lost spending time on YouTube for a lot of reasons. Whether they want to learn, laugh, catch up on pop culture, jam out to their favorite music, or lean back for a show, people can find whatever they’re looking for on YouTube.

So, as you see, YouTube beats cabel networks. We guess the main reason is follow. With YouTube you can find demanded information more and easily, that with TV.

The evolution in content consumption: from TV to YouTube

Data insights from DMR report “150+ Amazing YouTube Stats”

Parsing on

Do you know what people are searching for on YouTube in 2023?

YouTube is the leading destination to stream video content and the second-largest search engine worldwide. With 2 million monthly active users and 30 million daily users, it is consistently growing popular.

Your video uploads on YouTube channels should rank on relevant search terms in your business type and industry to stand out in the crowded marketplace. When you check the trending searches on YouTube, you get insights into social trends, which can help you refine digital marketing strategies and understand the constantly changing needs of viewers. SEO services can always help you with that but you should also be aware of the top YouTube searches and the keyword research tools you can use to reach the right audience.

So, what are the top searches on YouTube? Find below the information depending on different factors.

Top 20 YouTube Searches in India

S.No.	Keyword	No of Searches
1	wwe	7,64,000
2	ashish chanchlani	6,82,000
3	punjabi songs	6,69,000
4	dynamo gaming	6,32,000
5	carryminati	6,26,000
6	pewdiepie	6,18,000
7	bb ki vines	6,16,000
8	t series	5,44,000
9	pubg	5,12,000
10	tom and jerry	4,85,000
11	emiway bantai	4,81,000
12	study iq	4,78,000
13	5 minute crafts	4,65,000
14	amit bhadana	4,06,000
15	stand up comedy	4,03,000
16	mumbiker nikhil	4,02,000
17	bts	2,70,000
18	tik tok	2,37,000
19	free fire	1,63,000
20	baby shark	95,000

Top 100 YouTube Searches in the US

S. No.	Keyword	No of Searches
1	pewdiepie	45,71,398
2	ASMR	40,36,274
3	music	33,47,560
4	markiplier	29,69,267
5	old town road	25,01,430
6	Billie Eilish	23,55,459
7	pewdiepie vs t series	21,79,597
8	Fortnite	20,10,834
9	David dobrik	20,06,263
10	jacksepticeye	19,56,498
11	Joe Rogan	19,22,619
12	James Charles	18,52,057
13	baby shark	18,43,336
14	BTS	16,48,962
15	dantdm	16,48,379
16	SNL	15,69,452
17	game grumps	13,99,182
18	CNN	13,83,248
19	WWE	13,51,784
20	lofi	13,17,905
21	Minecraft	12,94,920
22	Shane Dawson	12,18,344
23	fox news	11,94,207
24	msnbc	11,62,435
25	Mr beast	11,55,660
26	fgteev	11,32,139
27	ssundee	11,30,356
28	lofi hip hop	11,15,248
29	t series	11,06,948
30	gacha life	10,88,275
31	Stephen Colbert	10,71,076
32	flamingo	10,53,715
33	Ariana grande	10,45,804
34	nightcore	99,2960
35	songs	94,5140
36	jake paul	938,932
37	lazar beam	921,944
38	tyt	905,280
39	Eminem	901,503
40	Taylor swift	894,841
41	post-Malone	888,713
42	vanossgaming	888,357
43	memes	871,174
44	Jeffree star	861,302
45	trump	853,570
46	study music	840,359
47	cardi b	833,307
48	juice wrld	809,349
49	game of thrones	807,388
50	ESPN	801,990
51	unspeakable	794,403
52	John Oliver	784,305
53	logan paul	775,211
54	NBA young boy	770,299
55	try not to laugh	766,004
56	blackpink	761,919
57	coryxkenshin	759,131
58	avengers endgame	752,274
59	Roblox	735,723
60	Andrew yang	732,854
61	dude perfect	730,066
62	last week tonight	726,970
63	Peppa pig	725,073
64	Mr beast	715,461
65	chad wild clay	708,328
66	donkey	706,010
67	ufc	699,040
68	game theory	693,334
69	NFL	688,779
70	JRE	687,693
71	BuzzFeed unsolved	682,198
72	popularmmos	679,442
73	drake	679,361
74	borderlands 3	670,494
75	ninja	670,413
76	Colbert	669,343
77	sml	662,973
78	tik tok	658,256
79	itsfunneh	652,226
80	undisputed	651,707
81	ben Shapiro	650,475
82	Seth Meyers	650,378
83	Rachel Maddow	648,303
84	prepared	641,203
85	pokemon sword and shield	640,846
86	Jeffy	640,603
87	Trevor Noah	640,279
88	critical role	637,750
89	Trisha paytas	636,567
90	blippi	634,897
91	gmm	623,242
92	first take	622,691
93	Nintendo	620,470
94	queen	619,303
95	sssniperwolf	618,963
96	Ryans toy review	611,976
97	Tati	604,341
98	funny videos	601,083
99	sis vs bro	599,916
100	Jenna marbles	598,684

According to  Ahrefs, the top 100 list comprises singers and musicians topping the charts in 2021 and 2022. With over 1 million searches, Billie Eilish moved upward from 7th to 6th position compared to last year.

Thus, Billie Eilish is undoubtedly one of the most popular artists as they could always promote their YouTube videos and channel well.  “Your Power, ”the song released in April 2021, has already got more than 116M views.

So, these are the topmost YouTube searches in the US.

But what about YouTube searches across the globe? Find below the top 100 searches across the world.

Top 100 YouTube Searches Worldwide

S. No.	Keyword	No of Searches
1	BTS	16,723,304
2	pewdiepie	16,495,659
3	ASMR	14,655,088
4	Billie Eilish	13,801,247
5	baby shark	12,110,100
6	old town road	10,456,524
7	music	10,232,134
8	badabun	10,188,997
9	blackpink	9,580,131
10	Fortnite	9,117,342
11	Minecraft	8,540,800
12	pewdiepie vs t series	8,252,156
13	peliculas completas en español	8,223,530
14	senorita	8,203,240
15	Ariana grande	7,599,148
16	alan walker	7,011,862
17	tik tok	6,918,634
18	musica	6,776,562
19	WWE	6,720,364
20	Calma	6,570,493
21	bad bunny	6,462,239
22	Eminem	6,454,801
23	queen	6,443,123
24	ed Sheeran	6,098,093
25	Peppa pig	6,011,992
26	despacito	5,694,159
27	la rosa de Guadalupe	5,653,795
28	Taki Taki	5,437,988
29	Enes Batur	5,424,066
30	Michael Jackson	5,079,319
31	songs	5,040,082
32	t series	4,948,708
33	maluma	4,858,299
34	bad guy	4,806,490
35	markiplier	4,770,407
36	Taylor swift	4,709,317
37	Ozuna	4,665,643
38	nightcore	4,622,362
39	Paulo Londra	4,606,009
40	karaoke	4,542,724
41	James Charles	4,530,707
42	youtube	4,472,373
43	imagine dragons	4,471,413
44	dance monkey	4,468,853
45	twice	4,388,230
46	Roblox	4,383,944
47	free fire	4,368,431
48	gacha life	4,360,138
49	post-Malone	4,268,859
50	Justin Bieber	4,153,259
51	Felipe Neto	4,129,776
52	Bruno mars	4,125,165
53	7 rings	4,071,507
54	china	4,007,730
55	Doraemon	3,919,814
56	anuel	3,895,705
57	kill this love	3,841,537
58	jacksepticeye	3,777,353
59	maroon 5	3,771,017
60	Joe Rogan	3,763,617
61	game of thrones	3,762,771
62	marshmello	3,739,179
63	Linkin park	3,735,715
64	David dobrik	3,707,115
65	bohemian rhapsody	3,702,925
66	squeeze	3,639,897
67	lady gaga	3,636,055
68	aaj tak live	3,576,911
69	5-minute crafts	3,542,329
70	cardi b	3,541,762
71	geo news live	3,529,420
72	музыка	3,510,408
73	Selena Gomez	3,452,110
74	Coldplay	3,438,660
75	dantdm	3,432,755
76	lofi	3,423,363
77	anuel aa	3,421,588
78	Rihanna	3,399,253
79	drake	3,391,085
80	dross	3,388,714
81	Los polinesios	3,378,828
82	rap	3,372,895
83	Shawn Mendes	3,303,856
84	cocomelon	3,286,720
85	sia	3,286,486
86	song	3,216,548
87	slime	3,215,921
88	dua lipa	3,215,514
89	con Calma	3,209,614
90	funny videos	3,185,759
91	mikecrack	3,183,225
92	vegetta777	3,150,688
93	pubg	3,052,130
94	avengers endgame	3,043,992
95	movies	3,041,954
96	soolking	3,039,784
97	believer	3,008,394
98	GTA 5	3,000,893
99	Romeo Santos	2,995,028
100	Katy perry	2,993,646

“pewdiepie” and “bts” are still the most searched terms on YouTube worldwide. Even in 2022, people love listening to BTS, Ed Sheeram, Eminen, and Michael Jackson songs.

BTS has a massive fan following with 67M monthly searches and is one of the most popular search queries on YouTube.

Dream ON, a song by BTS, has 70M views on YouTube.

When it comes to learning the topmost YouTube global searches, you should also know about the most popular YouTube channels and their total number of subscribers. So, find such information below.

Top 10 Most Popular YouTube Music Channels

S. No.	Keyword	No of Subscribers
1	Justin Bieber	64,800,000
2	Ariana grande	49,400,000
3	Eminem	48,700,000
4	Katy perry	41,300,000
5	Rihanna	37,800,000
6	Bruno mars	32,600,000
7	wiz khalifa	24,900,000
8	Nicki Minaj	23,200,000
9	Beyonce	23,500,000
10	Chris brown	22,000,000

Besides the singers, people also search for gaming vloggers and YouTubers these days. YouTube’s international search trends list reflects that.

Fortnite’s video titled, Marco Reus ‘Three Wise Monkeys’ Enote Coming to Fortnite, has grown to be very popular with 1.1 million views on YouTube.

Fortnite has 11.1M subscribers, reflecting its popularity as a YouTube channel.

As per YouTube culture & trends, as updated on 1st September 2021, below are some of the most popular YouTube gaming, cooking & health, beauty & fashion, comedy, film, and entertainment channels with their total number of subscribers.

Most Popular YouTube Gaming Channels

S. No.	Keyword	No of Subscribers
1	sssnipperwolf	2,92,00,000
2	KSI	2,34,00,000
3	popularmmos	1,73,00,000
4	stampylonghead	1,03,00,000
5	rooster teeth	93,20,000
6	anesongib	23,00,000
7	thejwittz	15,80,000
8	putther	9,30,000
9	ser winter	5,98,000
10	Giancarlo parimango	3,27,000

Most Popular YouTube Tech Channels

S. No.	Keyword	No of Subscribers
1	unbox therapy	1,81,00,000
2	uravgconsumer	31,20,000
3	Engadget	12,50,000
4	phonearene	12,10,000
5	Derek Banas	11,40,000
6	barnacules nerdgasm	8,89,000
7	the art of photography	7,21,000
8	Roberto blake	5,33,000
9	droid life	4,14,000
10	David di franco	1,77,000

Most Popular YouTube Cooking & Health Channels

S. No.	Keyword	No of Subscribers
1	bon appetit	58,30,000
2	the ford ranger	52,40,000
3	eater	28,20,000
4	vahchef vahrehvah	24,10,000
5	food food	14,80,000
6	nickos kitchen	12,40,000
7	just one cookbook	8,01,000
8	Steph and adam	5,71,000
9	I heart recipes	5,07,000
10	cookwithapril	3,19,000

Most Popular YouTube Beauty & Fashion Channels

S. No.	Keyword	No of Subscribers
1	Alisha Marie	81,00,000
2	meg Deangelis	47,50,000
3	Sarai jones	34,90,000
4	simplynessa15	25,50,000
5	Arden rose	14,50,000
6	Gabriella	8,51,000
7	Leah pripps	7,11,000
8	Cambria joy	6,19,000
9	Daina	5,16,000
10	Tasmin Dhaliwal	2,68,000

Most Popular YouTube Comedy Channels

S. No.	Keyword	No of Subscribers
1	Jenna marbles	2,00,00,000
2	good mythical morning	1,72,00,000
3	failarmy	1,50,00,000
4	Lilly Singh	1,48,00,000
5	CollegeHumor	1,43,00,000
6	people vs food	1,24,00,000
7	all def	45,30,000
8	jinx	16,80,000
9	Clifford Owusu	4,31,000
10	whatsupwoods	2,36,000

Most Popular YouTube Film & Entertainment Channels

S. No.	Keyword	No of Subscribers
1	Miranda sings	1,09,00,000
2	BuzzFeed multiplayer	99,00,000
3	awesomenesstv	85,50,000
4	clevver news	48,30,000
5	mcjuggernuggets	41,10,000
6	grace Helbig	26,50,000
7	button poetry	13,40,000
8	hamilton Evans	6,39,000
9	Eile Monty	6,31,000
10	FYI television network	2,43,000

Plan Your Video Marketing Strategy With Up To Date Youtube Statistics

If you’re like most businesses, you are probably already using YouTube to help promote your products or services. But if you’re not staying up to date on the latest statistics, you may be missing out on some great opportunities to reach more customers. Check out these latest Youtube statistics and trends to help you plan your next campaign.

Quick YouTube Statistics 

• Total number of active YouTube users per month: 2.6 billion dollars
• Total number of active YouTube users per day:122 million plus
•  Average Daily Time Spent on YouTube: Time: 18 minutes
• Total Daily Hours of YouTube Video Viewed: 1,000,000 hours
• Total Ad Revenue on YouTube in 2021: 8.6 billion dollars
• Subscribers who pay for YouTube TV:3,000,000
• Subscribers who pay for YouTube Premium: 23.6 million people
• Per day, the number of videos seen:1 billion and up
• Per minute, hours of video are uploaded: 1000

YouTube’s Annual Number of Users 

Year	Number of Users
2012	0.8 billion
2013	1 billion
2014	1.1 billion
2015	1.2 billion
2016	1.4 billion
2017	1.5 billion
2018	1.8 billion
2019	2 billion
2020	2.3 billion
2021	2.6 billion

YouTube Demographics

• Males account for 53.9 percent of all YouTube users worldwide.
•  Females account for 46.1 percent of all YouTube users worldwide.
•  YouTube is used by 81 percent of American people.
•  YouTube is used by 82 percent of American male adults.
•  YouTube is used by 80% of female adults in the United States.
•  YouTube is used by 95% of 18-29 year olds in the United States.
•  YouTube is used by 91 percent of Americans aged 30-49.
•   YouTube is used by 49% of Americans aged 65 and up.
•  62 percent of YouTube viewers in the United States claim they frequent the site on a daily basis.
•  Every day, 37% of Millennials aged 18 to 34 binge-watch YouTube.

YouTube Usage Statistics

• The United States accounts for 15.9% of all YouTube traffic.
•  Mobile devices account for about 21% of YouTube viewing time.
•  YouTube is available in 80 different languages for users, with 19 languages available for YouTube Creators.
•  With 22.8 billion monthly visitors, YouTube is the world’s second most popular website.
•  YouTube is the second most popular social media site on the planet.
•  For 78 percent of users, YouTube is their primary video source.
•  On YouTube, people watch roughly 100 billion hours of gaming.
•  With 467 million YouTube subscribers, India is the country with the most users.

YouTube User Behavior

• YouTube is the most popular site for Gen Z men to follow influencers (53 percent).
• YouTube is used by 42% of Gen Z women to follow influencers, with Instagram being the most popular.
• In 2020, 62% of YouTube users in the United States used the platform on a daily basis.
• Users between the ages of 15 and 25 account for 77% of all YouTube users.
• With a 77 percent user share, the 26 to 35-year-olds are tied to the 15 to 25-year-olds.
• YouTube users aged 36 to 45 account for 73% of all users, while those aged 46 to 55 account for 70%.
• YouTube is constantly popular among all age groups, according to statistics.
• In 2020, 72% of male users and 72% of female users will have signed into YouTube.
• Music is the most prevalent interest for 64% of YouTube subscribers.

Youtube on Demand Statistics

• With a 39 percent market share, YouTube is the fifth most popular video source in the United States.
• 69 percent of YouTube subscribers pay to view whatever they want, whenever they want.
• 58 percent of YouTube subscribers, on the other hand, pay to binge-watch shows.
• Customers that use YouTube on Demand frequently account for 35% of the total.
• Comedy is the most popular genre on YouTube (77 percent), followed by thriller/crime/mystery (23 percent) (60 percent ).
• YouTube users watch video content on their mobile devices in 72 percent of cases.
• 75 percent of YouTube users prefer to have access to YouTube on Demand across several devices.

Youtube Growth Trend

• There were around 1.86 billion YouTube users in 2021, up from 1.47 billion in 2017.
•  In 2022, the United States has 210 million viewers, up from 192 million in 2018.
•  Every minute, 500 minutes of YouTube videos were posted in May 2019.
•  Every minute, 500 minutes of video are uploaded to YouTube, equating to over 30,000 hours of video per hour.
•  Between 2014 and 2019, the quantity of video content hours posted to YouTube every 60 seconds increased by 40%.
•  In 2019, YouTube recorded two billion daily users and one billion hours of video watched.
•  In 2019, YouTube accounted for 21% of global video streaming traffic, trailing Netflix, which had 26.6 percent.
•  With a 90% user share in 2019, Youtube was the most popular online video platform in the United States.
•  On YouTube Gaming Live, there were 912,000 streaming channels in the fourth quarter of 2020.

Video Channels Used By Marketers

• YouTube Video-55%
• Facebook Video-49%
• Instagram Stories-46%
• Facebook stories-32%
• Instagram Feed Video-29%
• I do not use Video-18%
• Linkedin Video-15%
• IGTV Video-15%
• Twitter Video-12%
• YouTube Stories-5%
• TikTok Video-3%

 YouTube Marketing Statistics 

• YouTube’s ad revenue was above five billion dollars, according to the YouTube Partner Program.
• The cost of influencer marketing increased across all platforms between 2014 and 2019. In 2019, YouTube had the biggest growth, with each post costing $1,600.
• After Facebook, Instagram, LinkedIn, and Twitter, YouTube was the fifth most popular social media site for marketers in 2020.
• With 2.23 billion impressions, Apple was the most popular marketer on YouTube in 2020.
• Turbotax was the second-largest advertiser on YouTube, with 1.99 billion impressions.
• Pre-roll skippable YouTube video commercials were deemed the most effective advertising form on YouTube by 29 percent of marketers in 2019.
• Non-skippable advertising, on the other hand, were deemed the most effective by only 7% of marketers.
• For 10% of marketers, display advertising are the most effective YouTube ad marketing tactic.
• 60% of marketers claimed they will boost their YouTube marketing budget in 2020.

YouTube Ad Statistics

• Marketers use YouTube in 55% of cases.
•  After seeing a brand on YouTube, 84 percent of viewers made a purchase.
•  After Facebook, Instagram, LinkedIn, and Twitter, YouTube was the fifth most popular social media site for marketers in 2020.
•  For 10% of marketers, display advertising are the most effective YouTube ad marketing tactic.
•  In 2020, Apple Inc was the most expensive advertising on YouTube, spending $237.15 million.
•  Pre-roll skippable YouTube video commercials are the most effective advertising form on YouTube, according to 29% of marketers.
•  Hyundai x BTS | For the Earth was the most popular YouTube video ad worldwide in 2021.

YouTube Financial Statistics

• In 2021, YouTube made $28.8 billion in revenue, up 30.4 percent from the previous year.
• In Q4 2021, YouTube made $8.8 billion in revenue, up 25% from the previous quarter.
•  With earnings of around 54 million dollars in 2021, YouTube Mr. Beast (Jimmy Donaldson) was expected to be the top-earning YouTuber in the world.
•  In 2006, Google paid $1.65 billion for YouTube.
•  On average, YouTube video influencers with 500-5k followers charge $315 each video.
•  On average, YouTube video influencers with 500k+ followers charge $3857 each video.
• The majority of YouTube channels are compensated $0.5 for 1000 video views.
•  On average, YouTube pays $18 per 1,000 ad views.
•  YouTube has paid out nearly $2 billion to Content ID partners in the last five years.

YouTube Premium Paying Subscribers

Year	Number of Subscribers
2015	1.5 million
2016	3 million
2017	2.8 million
2018*	10 million
2019	18 million
2020	30 million
2021	23.6 million

 Youtube’s Competition Data

• Facebook-2701M Users
• YouTube-2000M Users
• WhatsApp-2000M Users
• Facebook Messenger-1300 M Users
• WeChat-1206 M Users
• Instagram-1158M Users
• TikTok-689M Users
• QQ-648 M Users
• Douyin-600M Users
• Sina Weibo-523M Users

Video marketing is a powerful way to reach out to potential customers and engage with them on a personal level. Not only is it engaging, but it’s also one of the most effective forms of online marketing. In order to make the most of your video marketing strategy, you need to be aware of the latest trends and statistics in the industry. That’s why we’ve put together this comprehensive guide to help you plan your video marketing campaign using up-to-date information from YouTube statistics.

Also Read

• How to Promote YouTube Videos and Channels for Free in 2023
• How Much Does YouTube Advertising Cost?
• ASMR Meaning and What All You Need to Know About It

Which Tools You Can Use for YouTube Keyword Research?

YouTube is a video-based search engine which selects videos to show to certain audiences. It uses algorithms to show the right videos to the right audience. Keywords provide context and information about your video content to YouTube. Then, the algorithm considers and uses those keywords to deliver your content to the target audience.

The video-centric search engine prefers well-liked videos. The algorithm follows the audience focusing on what they watch/don’t watch, how much time people spend watching a video, what they like/dislike, and what they are not interested in.

YouTube keyword research is an SEO technique that helps to find the most related search terms and alternate phrases that people type to look for information. As you learn what your target audience searches for, you can add those keywords directly to your video names, descriptions, tags, and transcript.

YouTube keywords are crucial to getting your content in front of the target audience. Optimizing your videos for search works well in YouTube marketing and enhances your brand recognition.

Find below some of the best tools you can use for YouTube keyword research:

Keywordtool.io

Keywordtool.io is an excellent tool to boost your YouTube SEO efforts. However, the free version has restrictions. So, you can upgrade to the Pro Basic version for $68/year.

This tool auto-completes data to rank hundred YouTube keywords depending on popularity. Then, it generates a full list of keywords categorized as suggestions, hashtags, prepositions, and questions.

The screenshot below shows how many people search for  “BTS” worldwide.

Ahrefs Keywords Explorer

Ahrefs Keywords Explorer retrieves from a database of more than 640 million YouTube keywords. Being a part of an all-inclusive SEO toolset, Ahrefs Keywords Explorer shows search volumes for ten different search engines, including YouTube.

This keyword research tool includes relevant search phrases, which use your keywords, “clicks metrics, and difficulty score. As the database is so massive, Keywords Explorer costs a bit more with plans starting at $99/month.  

TubeBuddy

TubeBuddy is a free Google Chrome browser extension that works directly with YouTube. It is equipped with a keyword explorer that helps find long-tail keywords to optimize your YouTube videos. The extension performs a thorough practice audit that ensures your video content follows YouTube recommendations. This tool suggests tags and can translate titles and descriptions into other languages.

Besides a free version, TubeBuddy offers a Pro version for $7.20/month, a Star version for $15.20/month, and a Legend version for $39.20/month.

The Bottom Line

If you post a good video on YouTube and it fails to get views and likes, your efforts get wasted. As now you know the most popular YouTube searches worldwide and the best keyword research tools to use, you should write catchy titles and descriptions adding the right tags so your videos reach the right people and your channel wins over maximum subscribers. All the best!

YouTube Popular Tags List of Most Searched Tags for YouTube 2023: 200+ lists of popular youtube tags highly searched tags and keywords – get millions of views on youtube videos easily by 2023.

The hashtag is often regarded as a metadata tag anyone can use by using a symbol, # at the beginning of a word. These so-called Hashtags are used by tons of many small blogging and photo-sharing services.

Examples of these services are Twitter and Instagram. Users in these forums may use those hashtags and post content that serves as a reference for various other users under a selected topic or theme. Continue reading this article for a comprehensive list of the most popular hashtags on YouTube.

Youtube can be a great platform to showcase your skills and buy to do it. So with this article, we are starting to discuss YouTube hashtags and keywords.

You will also find simple youtube hashtags that will enhance your view.
Let’s face it – being a YouTube fan is hard. It is debilitating mentally and physically. it is not easy and there is always a recovery challenge you are already facing.

YouTube Hashtags (mark ‘#’) tags you can easily add to your video titles and descriptions. Hashtags on YouTube act like other social media platforms (for example, Twitter and Facebook).

Hashtags for #youtube in 2023 to be popular and trending

#youtubeislife #subscriber #youtubeguru #youtubecontent #newvideo #subscribers #youtubevideo #youtub #youtuber #youtubevideos

#youtube #youtuber #youtubechannel #revolutionreal #blacksmokeyeye #smokeyeye #glow #glowingskin #discoverunder5k #discoverunder10k

Here is a list of some of the most popular and effective viral tags for YouTube videos:

1. #funny
2. #trending
3. #comedy
4. #entertainment
5. #music
6. #viral
7. #challenge
8. #dance
9. #reaction
10. #prank
11. #beauty
12. #fashion
13. #lifestyle
14. #food
15. #animals
16. #sports
17. #gaming
18. #howto
19. #DIY
20. #technology

50 of the Most Popular YouTube Hashtags Sorted by Industry

Here is a list of popular tags for short YouTube videos:

1. #shortfilm
2. #shortvideo
3. #microfilm
4. #animation
5. #comedy
6. #dance
7. #action
8. #dramatic
9. #horror
10. #musicvideo
11. #experimental
12. #sci-fi
13. #romantic
14. #thriller
15. #documentary
16. #vlog
17. #parody
18. #tutorial
19. #review
20. #promo

Trending Youtube Hashtags for Beauty and fashion

1. fashionstyle
2. lifestyle
3. makeupvideo
4. makeuptutorial
5. jeffreestarcosmetics
6. art
7. fashion
8. beautytips
9. fashiondiaries
10. fashionaddict
11. fashionweek
12. beauty

Trending Youtube Hashtags for Health and Fitness

1. mondaymotivation
2. health
3. healthylifestyle
4. wellness
5. stayhealthy
6. fitness
7. fitnessjourney
8. healthcoach
9. fitnessfreak
10. bodyfitness

Trending Youtube Hashtags for Food and drink

1. food
2. drinks
3. goodfood
4. foodies
5. beverages
6. cocktails
7. restaurant
8. fitnessfood
9. foodporn
10. cleaneating

Trending Youtube Hashtags for Education

1. nurseryrhymes
2. peppapigenglish
3. peppa
4. peppapig
5. loolookids
6. babysharkchallenge
7. kidssongs
8. games
9. education
10. learning
11. children
12. littleangelnurseryrhymes

Trending Youtube Hashtags for Entertainment

1. #music
2. #newmusic
3. #funny
4. #vlog
5. #memes
6. #soundcloud
7. #podcast
8. #spotify
9. #entertainment
10. #fun
11. #live
12. #funny
13. #comedy
14. #lol
15. #fun
16. #meme
17. #trending
18. #memes
19. #subscriber
20. #Youtub
21. #gamecommunity
22. #shortstiktok
23. #funnyvideos 
24. #comedy 
25. #memes 
26. #comedyvideos
27. #lmao
28. #laugh

30 Top Best Hashtags for YouTube Shorts in 2023

1. #shortscraft
2. #youtube
3. #youtuber
4. #subscribe
5. #shortsadoptme
6. #shortsroblox
7. #shortsanity
8. #shortsbeta
9. #shortsfunny
10. #shortsasmr
11. #shortsart
12. #shortscooking
13. #shortscrochet
14. #shortsbyamritamam
15. #shortschallenge
16. #shortscomplitition
17. #shortsblackpink
18. #instagramyoutube
19. #youtuberlikes
20. #youtubevide
21. #shortscomedy
22. #shortstiktok
23. #shortsfortnite
24. #shortsbts
25. #shortsbhaiveersinghji
26. #shortsbgmi
27. #shortsassam
28. #shortsads
29. #youtubegrowth
30. #youtubeusers
31. #instavideo

Trending Youtube Hashtags for Gaming Channels:

YouTube Popular Tags List of Most Searched Tags for YouTube 2023

1. #gamers
2. #freefire
3. #games
4. #live
5. #gaming
6. #amongus
7. #gameplay
8. #gametv
9. #youtubegamer
10. #livegaming
11. #gamereview
12. #gamecommentary
13. #livestream
14. #youtubegaming 
15. #gamer 
16. #ps 
17. #twitch 
18. #gamingcommunity 
19. #youtubegamingchannel
20. #xbox 
21. #playstation
22. #playfortnite 
23. #videogames
24. #pcgaming
25. #youtubegamers 
26. #twitchstreamer
27. #gameplay
28. #streamer
29. #minecraft 
30. #pubg

Trending Youtube Hashtags for Food Channels:

YouTube Popular Tags List of Most Searched Tags for YouTube 2023

1. #tastyrecipes
2. #cook
3. #chef
4. #homemade
5. #foodie
6. #foodlover
7. #recipes
8. #diet
9. #healthylifestyle
10. #fastfood
11. #homemadecooking
12. #homemadewithlove

Best Youtube Tags for Fashion/ Beauty Channels

YouTube Popular Tags List of Most Searched Tags for YouTube 2023

1. #beautyskin
2. #beautyhacks
3. #skincarereview
4. #modelslife
5. #indianmodels
6. #beautytip
7. #beautyconsultant
8. #beautyface
9. #skincareroutines
10. #beautyobsessed
11. #beautystudio
12. #makeupvideos
13. #makeuprevolution
14. #naturalbeauty

YouTube Popular Tags for Entertainment Channels

1. #fun
2. #live
3. #funny
4. #comedy
5. #lol
6. #fun
7. #meme
8. #trending
9. #memes
10. #Entertainment

YouTube Most Popular Tags for Tech Channels

1. #tech
2. #techreview
3. #technews
4. #smartphone
5. #techtips
6. #techyoutuber
7. #mobile
8. #techie
9. #tech
10. #techreview
11. #technews
12. #smartphone
13. #techtips
14. #techyoutuber
15. #mobile
16. #techie
17. #meta
18. #creators
19. #tech
20. #metaverse
21. #technogamerz
22. #technologynews 
23. #techgadgets
24. #android 
25. #techvideos 
26. #techtips
27. #smartgadgets
28. #gadgetsnews

Trending Youtube Tags for Education Channels

YouTube Popular Tags List of Most Searched Tags for YouTube 2023

1. #teaching
2. #learning
3. #facts
4. #support
5. #goals
6. #like
7. #nonprofit
8. #career
9. #educationmatters
10. #technology
11. #newtechnology 
12. #techblogger
13. #techgadgets 
14. #technews
15. #techtrends

Popular Youtube Hashtags to get more views

1. #youtube
2. #youtuber
3. #subscribe
4. #youtubelikes
5. #youtubevide
6. #youtubemarketing
7. #youtubeviews
8. #instavideo
9. #instayoutube
10. #youtubeindia 
11. #youtubeuse 
12. #youtubelife 
13. #youtubesubscribers 
14. #youtubelive 
15. #youtubecreator
16. #youtuberewind 
17. #youtuberp
18. #youtubepremium

Best Hashtags for YouTube Videos to use in 2023

YouTube Popular Tags List of Most Searched Tags for YouTube 2023

1. #youtube
2. #video
3. #vlog
4. #live
5. #life
6. #youtubechannel
7. #memes
8. #twitch
9. #viral
10. #lol
11. #trending
12. #newvideo

Most searched YouTube keywords for art channel

1. #motivation
2. #motivationalvideos
3. #motivational
4. #motivationalspeaker
5. #motivationalvideo
6. #inspiration
7. #success
8. #inspirational
9. #nevergiveup

Youtube hashtags for Vlog channel

1. #life 
2. #lifestory
3. #lifehack 
4. #lifetips 
5. #lifegyan 
6. #lifestory 
7. #lifegoeson
8. #lifestyle
9. #lifestylevlog

Popular youtube Hashtags to rank a video in India

YouTube Popular Tags List of Most Searched Tags for YouTube 2023

1. #youtube
2. #youtuber
3. #youtubevideos
4. #youtubemusic
5. #youtubechannel
6. #video 
7. #live
8. #youtubecreator
9. #subscribe 
10. #viral

Best Hashtags for YouTube Shorts Video 2023

If you are using YouTube Shorts and want to boost your subscribers, use these hashtags. Nowadays it’s really popular and trading on YouTube.

1. #reel
2. #reels
3. #Shorts
4. #Youtubeshorts
5. #love
6. #trending
7. #viral
8. #reelitfeelit
9. #instagood
10. #follow
11. #explore
12. #tiktok
13. #explorepage
14. #like
15. #india

Most Popular Hashtags for YouTube Shorts Tending

Listed Hashtags are the most popular in YouTube Shorts, use this hashtags and get more views in your YouTube Shorts video in 2021, and 2022, 2023.

1. #shortvideo
2. #instadaily
3. #reelkarofeelkaro
4. #Trending
5. #photography
6. #followforfollowback
7. #fishing
8. #memes
9. #likeforlikes
10. #fashion
11. #foryou
12. #video
13. #reelsvideo
14. #subscribe
15. #followme

Check out More Hashtags

Youtube Art Video hashtags

1. #art
2. #artist
3. #myart
4. #abstractart
5. #artsy
6. #practice
7. #visualart
8. #artoftheday
9. #onlineart
10. #artvideo 
11. #videoart 
12. #digitalart 
13. #artlife 
14. #modernart
15. #arttutorial 
16. #creative 
17. #gallery 
18. #artsy 
19. #fineart 
20. #artstudio

Trending youtube hashtags for music

1. #youtubemusic 
2. #spotify 
3. #music 
4. #newmusic 
5. #hiphop 
6. #youtubevideos 
7. #rap
8. #musicvideo 
9. #youtubelife 
10. #beats
11. #musician
12.  #beats
13. #youtubecommunity
14. #song 
15. #rapmusic 
16. #musicproducer 
17. #youtubeblack 
18. #youtubeuse
19. #songwriter
20. #musical

Hashtags for funny meme videos

1. #meme
2. #lol
3. #funny
4. #dankmemes
5. #funnymemes
6. #memer
7. #youtubememes 
8. #favoritememes
9. #memewar
10. #justmemes

Viral hashtags for YouTube 2023

Here is the list of Viral hashtags for YouTube in 2023, you can easily use it just copy the tag and use it.

1. #viral 
2. #newvideo
3. #youtubechannel
4. #youtube
5. #share
6. #youtubers
7. #love
8. #music
9. #vlog
10.  #subscribe

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The top 100 YouTube search queries of the year are revealed in a study examining the search volume of over 800 million keywords.

YouTube does not provide this data officially, but Ahrefs compiles a report each year based on data in its Keyword Explorer tool.

Top queries in the report are broken down by searches in the US and searches performed worldwide.

First let’s take a look at top US searches.

Top YouTube Searches in the US

These are the top 20 searches on YouTube in the United States. For a complete list of top 100 queries, see the original report.

Top 20 US Queries (& Search Volume)

1. pewdiepie (3,770,000)
2. asmr (3,230,000)
3. music (2,670,000)
4. markiplier (2,380,000)
5. old town road (2,040,000)
6. pewdiepie vs t series (1,940,000)
7. billie eilish (1,910,000)
8. fortnite (1,630,000)
9. david dobrik (1,610,000)
10. jacksepticeye (1,580,000)
11. james charles (1,560,000)
12. joe rogan (1,560,000)
13. baby shark (1,500,000)
14. bts (1,350,000)
15. dantdm (1,330,000)
16. snl (1,260,000)
17. game grumps (1,140,000)
18. cnn (1,120,000)
19. wwe (1,100,000)
20. lofi (1,040,000)

Some observations:
One thing that’s clear when looking at this year’s top searches compared to last year’s is more people are turning to YouTube for music.

Almost a quarter of this year’s top 100 US searches are music related. The keyword “music” itself is the 3rd most searched term even.

Another auditory experience, ASMR, comes in at #2 which is down from last year’s top position.

Five of the top 10 searches are branded, which means people are searching directly for the names of channels and YouTube creators.

In fact, 50% of the top 100 searches are for specific YouTube personalities and channels.

At a glance it would appear gaming queries are still popular, but less so compared to last year.

That could be an indication Twitch is capturing more of the gaming audience.

Let’s see how these searches compare to the top worldwide searches.

Top YouTube Searches Worldwide

These are the top 20 searches on YouTube worldwide. For a complete list of top 100 queries, see the original report.

Top 20 Worldwide Queries (& Search Volume)

1. bts (17,630,000)
2. pewdiepie (16,320,000)
3. asmr (13,910,000)
4. billie eilish (13,860,000)
5. baby shark (12,090,000)
6. badabun (11,330,000)
7. blackpink (10,390,000)
8. old town road (10,150,000)
9. music (9,670,000)
10. peliculas completas en español (9,050,000)
11. fortnite (9,010,000)
12. pewdiepie vs t series (8,720,000)
13. minecraft (8,560,000)
14. senorita (8,290,000)
15. ariana grande (7,890,000)
16. alan walker (7,560,000)
17. calma (7,390,000)
18. tik tok (7,270,000)
19. musica (7,140,000)
20. bad bunny (7,040,000)

Some observations:
It appears the whole world is using YouTube more for music, as Ahrefs points out:

“Searches for artists, bands and songs dominate our list of the top 100 worldwide YouTube searches with a staggering 57/100 searches (almost ⅔) being music‐related.

So compared to the US, it seems that the rest of the World uses YouTube far more for music.”

The rest of the world isn’t as into branded content, however, as only two of the top 10 worldwide searches are branded.

Takeaways For Marketers

Perhaps the greatest takeaway for marketers is the insight into what users generally search for on YouTube.

People primarily turn to YouTube search for: music, gaming, branded content, and already-established YouTubers.

That presents a challenge when it comes to building an audience for smaller independent channels.

It’s not impossible though, as there are ways outside of search results to generate traffic to videos.

For instance, YouTube’s suggested videos are instrumental to the success of many channels’ content.

For more on how to success with YouTube’s recommendation algorithm, see these resources:

• How YouTube Generates & Ranks Suggested Videos
• YouTube Algorithm: 7 Key Findings You Must Know

Original report: Ahrefs