Match the words to form word partnerships

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Inicio | Exercise A, B, C and D. Market Leader book on page 24 -25,

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1. Is
   the US sole proprietorship similar to the one in Ukraine?

2. In
   what way does a general partnership differ from a limited
   partnership?

3. Who
   is obligated for the debts of the corporation?

4. Is
   double taxation characteristic of the corporation?

5. Why
   is an “S” Corporation sometimes called a hybrid?

6. How
   can a LLC be managed?

7. Complete the chart with the
relevant information.

Company	Participants	Type of liability	Taxation	Corresponding native language term
sole proprietorship
general partnership
limited partnership
corporation
“S” corporation
limited liability company

Vocabulary

1. Match the words to make word partnerships.

1 limited shareholders

2 founding entities

3 unlimited thresholds

4 income rights

5 tax return

6 investment liability

7 representative contributions

8 legal liability

9 ownership tax

10 capital documents

11 foundation offices

2. Now match the word partnerships to their definitions.

a) form of business
which performs marketing, promotion and other activities by order or
in the name of the foreign legal entity

b) it means that the
owners of a business are responsible for losses only up to the amount
they invest

c) a sum of money that
legal entities and phisical bodies are to pay to the state

d) authority of
possessing, using and disposing

e) it means that the
owner’s personal assets (e.g.home and car) are vulnerable to claims
against the business

f) certain limit of
capital expenditures

g) juristic form of
business

h) money invested into
business by any person

i) an official report
filed by a tax-payer

j) constituting papers
of the company

k) participants who
established the company

3. Match the verbs to the nouns they go with. Use some words more than once.

pay taxes on file distribute deduct compute

taxes dividends earnings tax return profits income

4. Match the verbs with the corresponding prepositions.

pay tax engage carry register provide invest

in (x2) with on out for

5. Complete the sentences using verbs and prepositions from exercises 4 and business expressions from exercise 1.

1. Foreign
   business may ________ ___Ukraine by entering into a joint production
   with a Ukrainian legal entity.

2. If
   a person wants to start his own business he is to________ ___the
   local authorities.

3. Corporate
   income is taxed twice. First the corporation______ ______ __ ______
   before it can ________ _______ to the shareholders. Then the
   shareholders______ ______ ___ _________which they receive from the
   corporation.

4. Law_________
   ___a single tier of taxation. for Sole Proprietorship.

5. In
   JSC the double taxation is applied: first it ______ ______ __
   _____;the shareholders are then taxed when dividends are
   distributed.

6. More
   than 75% of 21 mln businesses in the United States_________ ___sole
   proprietorship activity.

7. The
   Ukrainian «Companies Law» ___________ ___four corporate
   forms of legal entities: JSC, LLC, FLC and DLC.

8. The corporation has liability separate from its owners The
   corporation files its own________ ________and pays taxes on its
   income.

Reading
2

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  02.02.20158.03 Mб31C_4_0_polnoe_rukovodstvo_2011.djvu

теперь выберите возможный заказ на события выше с
точки зрения работодателя.

В. Слушайте консультанта, говорящего о процессе
рекрутинга, чтобы проверить Ваши ответы.

Well,
what usually happens is that an employer will advertise a vacancy or new post —
sometimes both inside and outside the company. Then, after they have received
all the applications, they shortlist the candidates, choosing those who appear
to meet their criteria. Next, they will assemble an interview panel and call
the candidates to an interview Some employers choose to check references at
this stage to avoid delays later, while others wait until after the interview
when they have chosen one of the candidates. Provided the panel are happy, the
employer will make a job offer and the successful candidate starts work. Often
they attend induction sessions or are given a mentor who helps to train new
staff.

Ну, что обычно происходит, то, что работодатель будет
рекламировать вакансию или новую должность — иногда и внутри и снаружи
компании. Затем после того, как они получили все заявления, они включают в
окончательный список кандидатов, выбирая тех, кто, кажется, соответствует их критериям.
Затем, они соберут группу интервью и назовут кандидатов к интервью. Некоторые
работодатели принимают решение проверить ссылки на данном этапе, чтобы избежать
задержек позже, в то время как другие ждут до окончания интервью, когда они
выбрали одного из кандидатов.При условии, что группа довольна, работодатель
сделает предложение о работе и кандидат начинает работу. Часто они посещают
индукционные сессий или дают наставника, который помогает обучать новых
сотрудников.

C.
Закончите текст, используя слова или фразы из коробки.

These
days many applicants submit
their curriculum vitae (CV) / resume speculatively to companies they
would like to work for. In other words, they do not apply for an advertised job
but hope the employer will be interested enough to keep their CV on file and
contact them when they have a vacancy. When replying to an advertisement,
candidates often fill in an application form  and write a covering
letter. The employer will then invite the best candidates to attend an
interview. Sometimes candidates will take a psychometric test before
the interview to assess their mental ability and reasoning skills. These days
it is normal for successful candidates to hove to work а
probationary period in a company. This is usually three or
six months; after that they are offered a permanent post.

Перевод:

В
эти дни много претендентов представляют свою краткую биографию (CV) / резюмегипотетически
тем компаниям, на которые они хотели бы работать.Другими словами, они не
устраиваются на рекламируемую работу, но надеются, что работодателю будет
достаточноинтересно, чтобы приобщить их резюме к делу и связаться с ними, когда
у них будет вакансия.Отвечая на рекламу, кандидаты часто заполняют анкету
и пишут сопроводительное письмо. Тогда Работодатель будет приглашать
лучших кандидатов на интервью.Иногда кандидаты проходятпсихометрический
тест перед интервью, чтобы оценить их умственные способности и навыки
рассуждения.В эти дни это нормально для успешно сдавших кандидатов получить
работу на испытательный срок в компании.Это обычно — три или шесть
месяцев; после этого им предлагают постоянную должность.

D.
Какое из этих слов Вы использовали бы, чтобы описать себя в ситуации

Match these word partnerships to their meanings.

PRODUCT

BRAND

Complete these sentences with word partnerships
from Exercise A.

BRAND

1-The creation of Virgin Cola, Virgin
Air, Virgin Rail and Virgin Bride is an example of brand stretching.

2-Consumers who always buy Levi’s
when they need a new pair of jeans are showing brand loyalty.

3- Not enough people recognize our
logo; we need to spend a lot more on raising brand image.

PRODUCT

1-David Beckham advertising Vodafone
is an Example of product endorsement.

2- A product
lifecycle   consists of introduction, growth, maturity and
decline.

3-The use of BMW cars and Nokia phones
in James Bond  films are examples of product placement.

Complete these
sentences with the present simple or the present continuous forms of the verbs
in brackets.

1-a) This year we are trying to develop a brand with personality.

b) We usually develop brands that say something.

2-a) Powerful brand names create strong consumer loyalty.

b) At the moment we are looking for a new brand name
that suggests something about the product’s benefits and qualities.

3—a) L’Oreal sells
cosmetics and toiletries to consumers around the world.

b) This L’Oreal is investing over 180m in R&D.

4-a) The marketing department always keeps within its budgets.

b) Because the company made a loss last
year, the marketing department is
trying to reduce.

Complete these
sentences with the present simple or the present continuous forms of the verbs
in brackets.

At the moment I am working for a cosmetics company. We offer a full range
of cosmetic products and we sell
cosmetics and toiletries around the world. Our main cosmetics brand dominates the French market and
it is doing well in the rest of
Europe at the moment, too. In fact, the brand is becoming more and more popular throughout the world and
our market share is growing
every day.

We usually develop
and we extend products under
our existing brand name. The brand is distinctive and stands out from the competition.
However, this year we are creating
a completely new brand of cosmetics.

Business English
( taken from MAKET LEADER)

UNIT 1

BRANDS

A. List some of your favourite brands. Then answer these questions.

1. Are they International or national brands? They are International Brands

2. What image and qualities does each one have?

phrases to help you. Image and qualities of each brands is cool and durable, but also made me looks fashionable

3. Why do people buy brands? because, usually known branded items have better quality than the cheap ones

4. Why do you think some people dislikes brands? Because the brands is not reliable

5. How loyal are you to the brands you have chosen? not too loyal, because there are so many brands to be choosen

For example, when you buy jean, do you always buy Levi’s

B. A recent survey named the brands below as the world’s top ten. Which do
you think is number one? Rank the others in order.

Answer :
1. Marlboro
2. IBM
3. Microsoft
4. Mercedez Benz
5. Coca-cola
6. McDonald
7. Intel
8. Disney
9. Nokia
10. General Electric

Vocabulary
Brand Management
A. Match these word partnerships to their meanings.

B. Complete these sentences with word partnerships from exercise A
BRAND

1. the creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin bride is an
example of …brand streching……….(contoh)

2. Consumers who always buy Levi’s when they need a new pair of jeans are
showing …Brand awareness…

3. not enough people recognize our logo; we need to spent a lot more on raising
….Brand Image….

PRODUCT

1. David Beckham advertising Vodafone is an example of …product
endorsement…… (contoh)

2. A …Product launch.. consists of introduction, growth , maturity and decline.

3. the use of BMW cars and Nokia phones in James Bond films are examples
of…Product placement….

C. Make sentences of your own using the word partnerships in Exercise A.
Reading

Outsourcing Production

A. Why do some companies make luxury products abroad rather than at home?
Because they trust about the quality for the products

B. Read the article and answer these questions.

1. Which brands are mentioned? Do you know which country each is from?
Burberry (Italy), Coach (US), Prada (Italy), Gucci (Italy)

2. Which companies make all of their products in their own country?

Prada makes all of their products in their own country

Made in Europe
By Jo Johnson, Fred Kapner and Richard McGregor
Almost every fashion label outside the top super-luxury brands is either already
manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis
example. Over the past five years, it has lifted all its gross margins by manufacturing
solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its
last company-owned plant, and outsources all its products.
Burberry has many Asian licensing arrangements. In 2000 it decided to renew
Sanyo’s Japanese licence for 20 ten years. This means that almost half of Burberry’s
sales at retail value will continue to be produced under licence in Asia. At the same time
however, Japanese consumers prefer the group’s European-made products.
Sanyo is now creating to this demand for a snob alternative to the Burberry
products made in its factories across Asia by opening a flagship store in Tokyo’s Ginza,
where it sells Burberry products imported from Europe.
In interviews with the FT, many executives says the top luxury brands will
continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says “
The Asian Consumer really dos believe – whether it’s true or not – that luxury comes
from Europe and must be made there to be the best.’
Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls
Gucci, says it will not move Gucci’s production of shore. Yet some in the industry
recognize that change may be round the corner even for the superluxury brands. Patrizio
Bertelli, Chief Executive of Prada, says:’ The “Made in Italy” label is important but what
we are really offering is a style, and style is an expression of culture.’ He therefore
recognizes that quality fashion items may not always need to be produced in italy.

From the Financial Times
FINANCIAL TIMES
World Business Newspaper
C Which of these statements are true? Correct the false ones.

1. Coach has no longer factory in Puerto Rico. (true)

2. Coach, like many other companies, is outsourcing its product to reduce
costs.(true)

3. Some Japanese people choose to buy Burberry products made in Europe rather
than in Japan. (true)

4. Sanyo’s store in Tokyo sells Burberry’s product made in Asia. (false)

5. According to Domenico De Solle, the best luxury products are made in Japan.
(false)

6. Gucci is planning to outsource some of its products. (false)

7. Partizio Bertelli believes that luxury fashion products should always be made in
Europe(false)

8. Amitava chattopadhyay says that companies need to pay careful attention to
where they manufacture their products.(true)

C. Choose the best summary of the article.

a. Most manufacturers of luxury brands do not wish to produce their goods in lowcost
countries because their believe that it will damage their brand image.

b. Most manufacturers of top brands now produce their goods in low cost countries.
Consumers no longer care about where the products are manufactured.

c. Asian consumers think that European luxury goods are of high quality. The
current trend of making such goods in Asia could damage the reputation of these
luxury brands.

Language Review

Present simple and present continuous.

The Present simple and Present continuous have several uses.

• We use the present simple to give factual information, for example about

company activities.

Coach outsources all its products.
Does Burberry outsource its products?

• We use the present simple to talk about routine activities or habits.
I always buy Armani suits. Do you usually buy designer brands?

• We use the present continuous to talk about ongoing situations and projects.
Sanyo is now reacting to this demand.

• We use present contiuous to talk about temporary situations.
We are testing a new brand at the moment.

A. Which of the time expressions below do we usually use with the present simple?
Always, as a rule, generally, normally, usually, often, never, regularly, sometimes,
seldom, nowadays, when, frequently, every day, now and then, etc

B. Which of the time expressions do we usually use with the present continuous?
Now, today, right now, at present, tonight, tomorrow, this afternoon, soon, in a few
days, this morning, etc

Which are used with both?

Usually (Simple present tense)
this year (Simple present continuous tense)
every day (Simple present tense)
now (Simple present continuous tense)
Often (Simple present tense)
nowadays (Simple present tense and Simple present continuous tense)
once a month (Simple present tense)
Currently (Simple present continuous tense)
at the moment (Simple present continuous tense)
these days (Simple present continuous tense)

C. Complete these sentences with the present simple or the present continuous
forms of the verbs in brackets.
1.a. This year we trying (try) to develop a brand with personality.
b. We usually develop (develop) brands that say something.

2. a. Powerful brand names create (create) strong costumer loyalty.
b. At the moment we looking (look) for a new brand name that suggests something
about the product’s benefits and qualities.

3. a. L’Oreal sells (sell) cosmetics and toiletries to customers around the world.
b. This year L’Oreal investing (invest) over 180£m in R & D.

4. a. The marketing department always keep (keep) within its budget.
b. Because the company made a loss last year, the marketing department try(try) to
reduce costs.

D. Complete the text below with the present simple or present continuous forms of
the verbs in brackets.

At the moment I working (work) for a cosmetics company. We offer a full range of
cosmetic products and sell (sell) cosmetics and toiletries around the world. Our main
cosmetics brand dominate (dominate) the French market and it doing (do) well in the rest
of Europe at the moment, too. In fact, the brand become (become) more and more popular
throughout the world and our market share grow (grow) everyday.
We usually develop (develop) and extend (extend) productsunder our existing brand
name. The brand is distinctive and stands(stand) out from the competition. However, this
year we creating (create) a completely new brand of cosmetics.

Discussion

Two Promotions

A.Work in pairs. Student A reads case 1 and answers the questions. Student B read
Case 2 and answer the questions.

Case 1 : Harley Davidson.
In 2003 the Harley Davidson brand was 100 years old. Although its brand image is based
on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild
One (1954), the typical consumer is very different. They are likely to be rich, middleaged
accountants trying to recapture their youth. The average age of Harley Davidson
customers is 46 compared with 36 for the rest of the motorbike industry. At the party to
celebrate the centenary, the surprise performance was actually Elton John, rather than the
Rolling Stones who many people had expected. This caused many of the 150,000 riders
and dealers to leave the event very unhappy. Although sales and earnings for Harley
Davidson have been increasing for the past 18 years, many people see the trouble on the
road ahead. The problem is Harley Davidson’s typical customers from the baby –boom
generation (1946 – 1964) and, as these customers get older, Harley Davidson may find its
market shrinking.

1. What is the brand image of Harley Davidson? Brand image of Harley
Davidson is based on the spirit of wild and rebellious youth such as
Marlon Brando in the film The Wild One (1954)

2. Why were many people unhappy about the music at the party? Because, at
the party to celebrate the centenary, the surprise performance was
actually Elton John, rather than the Rolling Stones who many people had
expected

3. What problem could have Harley Davidson have in the future? The
problem is market shrinking, because Harley Davidson’s typical
customers from the baby –boom generation (1946 – 1964) and, as these
customers get older

4. What can Harley Davidson fo to preserve it sales? Should it change its
brand image? Should it look for a new market segments? Should it stretch
its brand? My opinion is Harley Davidson should look for a new market
segment

Case 2 : JCB
JCB is a world-famous engineering company. It was founded in 1945 by Joseph Cyril
Bamford. He began his business working alone in a small garage. JCB makes
construction and agricultural equipment such as tractors, earth-moving vehicles, and
loading machines. Now its world headquarters in England is one of the finest
engineering factories in Europe. The company produces over 130 different models on
four different continents and sells a full range of equipment in over 150 countries. It is
truly a global brand.
JCB’s research showed that its customers associated with the company with the
following brand values :’yellow,’digger’, and ‘durable’. Adult saw the brand and being
functional. Children, on the other hand, saw the brand as ‘big’, ‘muddy’ and ‘fun’. JCB
made a decision to stretch its brand.

1. Where does the name JCB come from? JCB come from the name of Joseph Cyril
Bamford. He is founded a world-famous engineering company(JCB)

2. What was surprising about JCB’s customer research? JCB’s research showed
that its customers associated with the company with the following brand values
:’yellow,’digger’, and ‘durable’

3. What sort of products do you think JCB developed as a result of its research? JCB
makes construction and agricultural equipment such as tractors, earth-moving
vehicles, and loading machines.

4. Can you think of a similar example of brand-stretching in your country?
Useful Language

UNIT 2
TRAVEL

A. Answer these questions individually. Then compare your answers with a partner.

1. How often do you travel by air, road and sea? I often travel by the road.

2. What do you enjoy about traveling? What don’t you enjoy? I enjoy my travelling
because I will know a lot of new place, so I have new experience from my
travelling. I don’t enjoy my travelling because I had a worst experience from
some place i trip before

3. Put the following in order of importance to you when you travel?
Comfort , safety,  price, reliability,  speed

1. Safety
2. Comfort
3. Price
4. Reliability
5. Speed

4. Does the order change for different types of travel? Yes. It does

B. Choose the correct word from the box to complete the following list of things

which irritate people when flying.

Seats ,trolleys, queues, luggage
Room ,cancellations, food, jet

1. Not enough leg trolleys
2. lost or delayed seats
3. long queues at check in
4. poor quality food and drink
5. no baggage room available.
6. overbooking of luggage
7. flight delays and cancellations
8. jet-lag

Vocabulary
British and American English
A. Match the words and phrases below which have the same meaning. For each pair
decide which is British English and which is American English.

1. Subway (H) a. motorway
2. city centre (K) b. lift
3. carry-on baggage (I) c. public toilet
4. one way (F) d. schedule
5. return (J) e. economy class.
6. Freeway (A) f. single
7. rest room (C) g. parking lot
8. elevator (B) h. underground
9. coach class (E) i. hand luggage
10. timetable (D) j. round trip
11. car park (G) k. downtown.

B.Work in pairs. Use words or phrases in American English from exercise A to
complete the text below.

My last overseas business trip wasa nightmare from start to finish. First of all there was a
delay on the way to the airport as there was an accident on the motorway When I got
there I found the lower level of the airport public toilet was flooded. Next my hand
luggage was closed and there were no cabs at all. After long time trying to read the
schedule and waiting for forty minutes, we finally got a bus economy class and found the
hotel, but the lift wasn’t working and our rooms were on the fifth floor.

Reading
Air Rage
A. Answer these questions before you read the article.

1, What was your worst experience when traveling by air? My worst experience when traveling by air is when the weather is suddenly be bad. The plane was shaking like it would be falling down soon.

2. Why do some people get angry when they are traveling on a plane? they get angry if their plane is being delayed and the don’t have assurance when the plane will be depart.

Road ragers in the sky
By Derek Brown

Airlines and their long-suffering customers are reporting a steep climb in air rage
incidents. Some incidents are apparently caused by problems which are familiar to many
regular travellers. One case reported from America stemmed from an interminable delay
in takeoff, when passangers were cooped up in their aircraft on the tarmac or our hours,
without food, drink or information. Mass unrest is less common the individual
misbehaviour, as in the case of the convict who recently went crazy on a flight, attacked
the crew and tried to open the door in mind flight.
The psychology of air rage is a new are o study, and there are almost as many
explanations as examples. Most analysis of the phenomenon blame alcohol, but many
people now think that the airlines are at fault. To cut costs, they are cramming ever more
passangers into their aircraft, while reducing cabin crew, training, and quality of service,
all o which increase passenger frustration. In addition, there are increasing concern in the
US about another cost-cutting exercise, which could seriously harm passengers’ health:
cabin ventilation.

I. Modern aircraft are equipped with sophisticated air conditioning devices –
but running them at.optimum capacity burns up valuable aviation fuel.
Many airlines routinely instruct their flight crews to run the systems on
minimum settings. Champaignes for improved air quality claim that this
can lead to irritability and disorientation.
In the US, the soaring number of passenger complaints across a wide range of
issues is reflected in a number of new internet sites which criticize the airline and demand
better service. One of the sites is demanding an air passengers’ Bill of Rights.
Cabin and flight crews, who are in the front line of the battle against disruptive
and dangerous in-flight behaviour, have called for stiffer penalties against the offenders.
Management have also called or legislation – while denying that its cost-cutting practices
have contributed to the problem. But there are some signs, in the US at least, that the
airlines are at last attempting to respond to customer dissatisfaction. Some major lines
have announced concessions to the most frequent complaint for all, and are removing
seats to make more room for their customers.

Exercise:
A.COMPLETE EACH DIALOGUE WITH THE CORRECT FROM OF GOING TO
OR WILL
1 A.I’m really sorry,I can’t take you to the station .Something has just come up
B.Oh,don’t worry,I will take (take) a taxi
2 A.We’ve chosen a name four new low-cost airline
B.Really,What will you call (you/call) it?
3 A.Have you decided how to increase the number of passengers?
B.Yes,we are going to offer (offer) a family discount at weekends.
4 A.I can’t send an e-mail to the travel agent;my computer’s just crashe
B.Write down your details and I will fax (fax) them over for you.
5 A.How’s your daughter?
B.She’s fine.She is going to learn (learn) to be a pilot for the flying doctor
service next year!

B.USE THE PRESENT CONTINUOUS OR THE PRESENT SIMPLE TO COMPLETE
THE SENTENCES BELOW
1.His flight arrives / is arriving at 9 o’clock tomorrow morning.
2.We’re staying / stay at the Hilton Hotel for next month’s sales conference.
3.The next seminar is beginning / begins at 3 p.m
4.I travel / am travelling by train from Paris to London next time.
5.The boat is departing / departs at midday so you have the whole morning to get ready.
6.The delegation from China are seeing / see the Chairman the following Monday

C.WORK IN PAIRS.TAKE TURNS TO COMPLETE THE SENTENCES BELOW.USE
GOING TO,WILL,THE PRESENT CONTINUOUS OR THE PRESENT SIMPLE.
1.I’m sorry,I can’t attend the sales meeting tomorrow, I’m going to meet my mother
2.The marketing department have decided on their travel plans for the next month and I will accept the plans
3The trains are delayed because of bad weather,so we will wait until the train is ready
4.Don’t worry if you can’t drive me to airport, I will take a taxi
5.I’ve got the details of your flight to Turkey which you will go by
6.Oh,no!There’s been an accident and the traffic will be very crowded

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