Make three word partnerships to find out what people want from work

Скачай Решение заданий по английскому и еще Упражнения и задачи в формате PDF Английский язык только на Docsity! КАФЕДРА (Иностранного языка) КОНТРОЛЬНАЯ РАБОТА По дисциплине: Иностранный язык (профессиональный) Контрольная работа Unit 1 Text №1 Meet Jeffrey Immelt Jeffrey Immelt is Chairman and CEO of General Electric Co. GE is a 128- year-old Company in Connecticut, USA. It operates in more than 100 countries and employs more than 320,000 people worldwide. Immelt is 51 and is a very rich man. He is married, and his wife’s name is Andrea. They have one daughter. Her name is Sarah, she is 20 years old. ‘My wife and my daughter are great,’ Immelt says. ‘It’s a pity we’re not together more often.’ He is away on business more than 50% of his tame, and he tries to meet customers about a week a month. ‘Life is never boring,’ he says. ‘No two days are the same.’ He usually gets up at 5.30 in the morning and works out for about an hour. ‘Exercise is important, but my real hobby is golf,’ he says. ‘I’m not great at golf, but I enjoy it. And I lake to read, especially when I’m on the move.’ He likes Trainee, accountant, executive, optician, lawyer, analyst, director, architect, manager, consultant, engineer, doctor, pilot, office, worker, cashier, receptionist, technician, telephone operator, sales assistant, personal, assistant (PA). A trainee, an accountant, an executive, an optician, a lawyer, an analyst, a director, an architect, a manager, a consultant, an engineer, a doctor, a pilot, an office worker, a cashier, a receptionist, a technician, a telephone operator, a sales assistant, a personal, an assistant (PA). Unit 2 Exercise № 1 Make three word partnerships in each box to find out what four people want from work. 1 high colleagues 2 friendly security long salary travel opportunities helpful holidays job boss 3 company phone 4 fast facilities mobile facilities flexible promotion parking car sports hours Exercise № 2 Match some word partnerships from Exercise 1 to their meanings 1 to 6 1. a lot of money high salary 2. a lot of time away from work long holidays 3. good people to work with helpful colleagues 4. the chance to go to different places on business travel opportunity 5. move quickly to a higher position at work fast promotion 6. you can change the times when you start and finish work flexible hours Exercise № 3 Complete these time phrases with in, at or on. 1. ….(at)…. Night 2. …(in)… the autumn 3. …(on)… 15th May 4. …(on)… Thursday 5. …(at)… the afternoon 6. …(on)… Tuesday evening 7. …(in)… June 8. …(at)… New Year 9. …(at)… the weekend Exercise № 4 Complete these sentences with in, at or on. 1. We have a lot of big orders ….(in)…. March. 2. The office closes for three days ….(at)…. New Year. 3. There is an important meeting ….(on)…. 15th June. 4. The CEO visits our branch ….(in)…. the summer. 5. We deliver large goods ….(on)…. Monday afternoons. Exercise № 5 When are you busy during the day, week and year? What are the quiet times? A When are you busy = during the day? B I’m very busy in the morning. B What are the quiet = times for you? A business is quiet in the summer. A Which days are you = B I ′ m always busy on 7. speak (e) g) time Exercise № 9 Write the words in brackets in the correct place in these sentences. 1. She …usually… gets up early. (usually) 2. They always start their first meeting at 9 o’clock. (always) 3. We are never late for meetings. (never) 4. I am often busy in the afternoon. (often) 5. The office sometimes closes at 3 p.m. (sometimes) Exercise № 10 Complete the expressions of frequency below. Use words from the box. three then twice Sunday week time 1. from…time…to time 2. now and… then 3. once a … week 4. twice …a month 5. every … Sunday 6. three.. times a week Exercise № 11 Read these pairs of sentences. Cross out the incorrect words. 1. a) He reads the papers every day. b) He always/sometimes reads the papers. 2. a) We eat in the company cafeteria four times a week. b) We usually/sometimes eat in the company cafeteria. 3. a) I work late once a month. b) I usually/sometimes work late. 4. a) The managers don’t go to business dinners at the weekend. b) The managers never/sometimes go to business dinners at the weekend. 5. a) The company director travels on business twice a week. b) The company director always /often travels on business. Unit 3 Exercise № 1 Match the sentences about problems. 1. There isn’t an invoice in the package. (C) A). It’s broken. 2. We can’t find the documents. (D) B). I’ll be ten minutes tate. 3. The coffee machine doesn’t work. (A) C). It’s missing. 4. The train isn’t on time. (E) D). I think they’re lost. 5. I’m not ready for the meeting. (B) E). It’s delayed by 15 minutes. Exercise № 2 Complete the sentences below. Use the adjectives from the box. beautiful broken clean fast flexible helpful high incorrect 1. Our employees enjoy having …flexible… hours. 2. The new sales assistant got a(n) … fast … promotion. 3. Marketing executives earn a(n) … high …salary at that company. 4. My colleagues are usually very …… helpful 5. We want a(n) … clean … and well-furnished apartment. 6. Your office has got a(n) … beautiful … view. 7. Their old printer is … broken … so they want a new one. 8. This invoice is … incorrect … ; please can you send a new one? Match the texts with an appropriate heading. 1. Wasting energy — Трата энергии 2. Overwork — Сверхурочные 3. Sex discrimination — Дискриминация по половому признаку 4. Job insecurity — Ненадежная работа Exercise № 5 Find words in the texts which mean the following. 1. hours that you work after your normal working hours (reply 1) working overtime 2. using more of something than you need to (reply 2) waste 3. to keep someone or something safe (reply 2) environment 4. afraid; unhappy about something (reply 3) worried 5. a feeling of interest or enthusiasm for doing something (reply 3) motivation 6. people you work with (reply 4) colleagues 7. when you move to a higher level in a company (reply 4) promotion Exercise № 6 Put the problems from Exercise 4 in order, starting with the biggest. 1. Job insecurity 2. Wasting energy 3. Overwork 4. Sex discrimination Exercise № 7 Match the questions (1-8) to the answers (a-h). 1. What do you think about the new boss? (e) 2. What time does the meeting start? (h) 3. Where does she live? (g) 4. Why does he need the money? (b) 5. Who do I report to? (a) 6. How does this work? (f) 7. How much does it cost? (d) 8. When do I finish work? (c) a) Peter. He’s your line manager. b) Because he has to pay for the office party. c) You can leave at 5 o’clock. d) 20 euros. e) She’s very efficient. f) You need to enter your password. g) In the city centre. h) It starts at 2 o’clock. Exercise № 8 Put these words in the correct order to make questions. 1. weekend work they Do at the? (Do they work at the weekend?) 2. Pierre in sales Does work? (Does Pierre work in sales?) 3. you do travel abroad How often? (How often do you travel abroad?) 4. you spell How business do? (How do you spell business?) 5. finish does the meeting When? (When does the meeting finish?)

Presentation on theme: «Work and Leisure Unit 2 MARKET LEADER»— Presentation transcript:

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Work and Leisure Unit 2 MARKET LEADER
Business English Unit 2 Work and Leisure MARKET LEADER a new language course for tomorrow’s leaders 暨南大学外国语学院大学英语部 Jinan University

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Work is more fun than fun.
If you do things well, do them better. Be daring, be first, be different & be just.

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What is your attitude about work?
Do you live to work or work to live?

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Independent Film Company
Business English overview Vocabulary: Days, months, dates Leisure activities Reading: Describe your routine Case Study Independent Film Company Skills Talking about work and leisure Language Focus Present simple Adverbs and expressions of frequency 暨南大学外国语学院大学英语部 Jinan University

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Let’s Talk about Work What are some of the important things in a job?
Business English Speaking Let’s Talk about Work What are some of the important things in a job? What is your desired job? Do you think people can change their jobs from time to time? Where would you like to work? 暨南大学外国语学院大学英语部 Jinan University

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Business English What do people want from work? Listen to four people. Make three word partnerships they use from the words in each box. Listening 2.1 1 high colleagues long salary helpful holidays 2 friendly office travel opportunities large boss 3 company phone mobile computer laptop car fast facilities flexible promotion sports hours 暨南大学外国语学院大学英语部 Jinan University

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A lot of time away from work. Good people to work with
Business English Key Language 1 Match some word partnerships from Exercise A to their meanings 1 to 6. A lot of money. A lot of time away from work. Good people to work with The chance to go to different places on business Move quickly to a higher position at work You can change the times when you start and finish work High Salary Long holidays Helpful colleagues Travel opportunities Fast promotion Flexible hours 暨南大学外国语学院大学英语部 Jinan University

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Days of the week 1st Wednesday 2nd Saturday 3rd Monday 4th Friday 5th
Business English Key Language 1 Days of the week 1st 2nd 3rd 4th 5th 6th 7th Which 2 days are the weekends? Wednesday Saturday Monday Friday Tuesday Thursday Sunday 1.Introduce the new lexis to the Ss. 2.Ask the Ss to put the days in order from first to last. 3. Click to reveal the answers. 4.Ask Ss what day it is. Elicit answers: Friday, Friday 3rd, etc 5. Hide the contents of the slide and have Ss call out the days of the week in order. Wednesday 3rd Saturday 6th Monday 1st Friday 5th Tuesday 2nd Thursday 4th Sunday 7th 暨南大学外国语学院大学英语部 Jinan University

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Business English Months of the year Key Language 1 Write the months of the year under the correct seasons. June April January August December February May October March September November July Spring Summer Autumn Winter March June September December April July October January 1.Present the new words to the class. 2.As the previous slide, ask the Ss to put the months in order from the first to the last. December 12th February 2nd July 7th June 6th April 4th November 11th January 1st August 8th October 10th March 3rd May 5th September 9th 3.Ask Ss who has birthdays in the months mentioned. Have them say the month and the day. 4. Now have Ss stand and place themselves in order. The person whose birthday falls first in the year should stand first in line, etc. May August November February March June September December 暨南大学外国语学院大学英语部 Jinan University

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Complete the time phrases with in, at or on.
Business English Key Language 1 Complete the time phrases with in, at or on. Then write the phrases under the correct preposition. _______night _______Thursday ________June 2._______the autumn _______the afternoon ________New Year 3. _______15th May _______Tuesday evening 9.________the weekend at on in in in at on on at Complete the sentences with in, at or on. We have a lot of big orders _________March. 2. The office closes for three days ________ New Year. 3. There is an important meeting _________15th June. 4. The CEO visits our branch ___________the summer. 5. We deliver large goods __________Monday afternoons. in at 1. Click to show title. Ask Ss to name some ordinal numbers. 2.Click to reveal the gap fill exercise. Ask the Ss if they can identify the ordinals relative to the numbers on the screen. 3.Now have Ss practice writing ordinals in words; twelfth, eighth, ninetieth, etc 4.Introduce certain guidelines people usually follow when writing ordinals. adding th at the end except for first, second and third dropping the y at the end of numbers ending in y and change to an i and add eth pronouncing only the th in hundredth 4.Ask the Ss to identify the ordinals. 12 — twelfth (12th) 36 — thirty-sixth (36th) 51 — fifty-first (51st) 65 — sixty-fifth (65th) 8 — eighth (8th) 23 — twenty-third (23rd) 3 — third (3rd) 84 — eighty-fourth (84th) 90 — ninetieth (90th) 77 — seventy-seventh (77th) 15 — fifteenth (15th) 1 — first (1st) on in on 暨南大学外国语学院大学英语部 Jinan University

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Michael Dell’s working day
Business English Reading Describing Your Routine Michael Dell’s working day Michael Dell is chairman of Dell Computer Corporation in the US. For about 30 percent of his time he travels overseas and meets international customers. Each year he makes two or three trips to Europe and two trips to Asia. When he is at his home in Austin, Texas, he gets up at 5:30 a.m. each day. He lives with his wife, Susan, and their four children, who are all under the age of ten. His wife owns a clothes shop in Austin. In the mornings he does exercises for an hour from 6:00 a.m. and then drives to his office. He arrives at 8:00 a.m. At his office he talks to customers and makes plans for the organisation. He leaves the office at about 6:15 p.m. and has dinner with his family. He reads stories to his children and gets them to bed. He often spends time in the evening writing s. ‘Then I go to sleep, get up and do it all again,’ he says. In his free time he likes to go running and biking. From The Times 暨南大学外国语学院大学英语部 Jinan University

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Dell, Incorporated Type Public (NASDAQ: DELL SEHK: 4331) Founded
Austin, Texas, USA in November 1984 as PC’s Limited Headquarters Austin, Texas, USA Key People Michael Dell, founder & CEO Industry Computer hardware Products Desktops，Servers，Notebooks，Peripherals，Printers

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Austin, capital of Texas

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What time does Michael Dell: Get up?
Business English Task What time does Michael Dell: Get up? 2 Do exercises? 3 Arrive at his office? 4 Leave the office? 5:30 a.m. 6:00 a.m. to 7:00 a.m. 8:00 a.m. 6:15 p.m. 暨南大学外国语学院大学英语部 Jinan University

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Mark each statement true or false.
Business English Task Mark each statement true or false. 1.Michael Dell makes three trips to Asia each year. 2.He lives in Europe 3. He has four children 4. His wife has a ship in Austin, Texas. 5. He has dinner with customers. 6. He works on his computer in the evening false false true true false true 暨南大学外国语学院大学英语部 Jinan University

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Match the words in each box to make word partnerships.
Business English Task Match the words in each box to make word partnerships. 1 go a) football 2 play b) exercise 3 do c) running 4 travel a) time 5 meet b) customers 6 spend c) overseas 暨南大学外国语学院大学英语部 Jinan University

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Go to school Leave home Get up Have lunch Go running Have dinner
Business English Speaking Work in pairs. Tell your partner about your day. Go to school Leave home Get up Have lunch Go running Have dinner Go to bed Go shopping Go swimming Take a walk study Watch TV Go to bed Call my parents 暨南大学外国语学院大学英语部 Jinan University

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Present simple We use the present simple to talk about
Business English Language Focus 1 Present simple We use the present simple to talk about habits and work routines. I travel overseas. He reads stories to his children. Does he talk to customers? Yes, he does. / No he doesn’t We don’t drive to work 暨南大学外国语学院大学英语部 Jinan University

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Complete the article about Giorgio Armani’s working day.
Business English Task Complete the article about Giorgio Armani’s working day. Use the verbs from the box. Works sleep has spends wakes stops walks travel goes Giorgio Armani_________ up at 7 a.m. He ___________ to the gym and _________ an hour there. He_________ breakfast and then _________to the office with his body guard. He has pasta and a salad for lunch and then he _________for 10 minutes. He ________until 8 p.m. on design and administration. He ________ every two months—to the US, Russia or other parts of Europe. On his way home from the office, he often_________ for a drink at Nobu. At weekends e goes to his villa. wakes goes spends has walks sleeps works travels stops 暨南大学外国语学院大学英语部 Jinan University

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Complete the article about Patrick Ross.
Business English Task Complete the article about Patrick Ross. Use the correct verbs in brackets I’m Patrick Ross and I ___________(work) for an American securities company in Beijing. I ___________(live) near Chaoyang District, and I _________(travel) to work by subway. My wife is Chinese. She __________(work) part-time for a shipping company. She __________(drive) to work. We both ____________(like) sports and traveling. We________ (play) golf at the weekend. Our two Children ________ (go) to an international school. work live travel works drives like play go 暨南大学外国语学院大学英语部 Jinan University

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Write a paragraph like the one in Exercise B about yourself
Business English Writing Write a paragraph like the one in Exercise B about yourself 暨南大学外国语学院大学英语部 Jinan University

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running walking biking swimming Leisure activities
Business English Key Language 2 Leisure activities Match the leisure activities to the pictures. running walking biking swimming 暨南大学外国语学院大学英语部 Jinan University

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Complete the leisure activities below. Use words from the box.
Business English Key Language 2 Complete the leisure activities below. Use words from the box. You can use each word more than once. 1 _______golf _________TV _________restaurant 4___________CD playing watching going to listening to 5 ______ tennis 6 ________the cinema 7_________football 8________the gym playing going to playing going to 暨南大学外国语学院大学英语部 Jinan University

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love like don’t mind don’t like hate Do you like swimming?
Business English Do you like swimming? Speaking I love cooking. I like swimming. don’t like hate love like don’t mind I don’t mind fishing. Ask Ss the title question. And give your own opinion. Tell Ss that they are going to learn how to give their opinions on hobbies and pastimes. Click to bring up the thumbs up and down and illicit from Ss the language we use to express likes and dislikes. Click to bring up the graph and demonstrate the new vocabulary. Click to bring up the speech bubbles and give more examples. Draw an imaginary line from one end of the class to another. Along the line, point out the location of ‘love’, ‘like’, ‘don’t mind’, ‘don’t like’, and ‘hate’. Have Ss all stand up. Call out activities from the previous slide randomly. Ss should move to the appropriate place along the line according to how much they like or dislike a particular activity. I don’t like shopping. I hate dancing. 暨南大学外国语学院大学英语部 Jinan University

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Talk about your leisure activities.
Business English Talk about your leisure activities. Use the verbs in box1 and the time phrases in box 2. Speaking I love running at the weekend. I like going to the cinema on Friday night. at the weekend on Friday night in the summer / winter in August / December in the morning / afternoon / evening love like quite like don’t like 暨南大学外国语学院大学英语部 Jinan University

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He often spends time in the evenings writing e-mails.
Business English Language Focus 2 We often use adverbs of frequency and expressions of frequency with the present simple to say how often we do things. He often spends time in the evenings writing s. Each year he makes two trips to Asia. How often does he get up at 5:30 a.m? He always gets up at 5:30. Expression of frequency go at the beginning or the end of a sentence. Go through the adverbs of frequency with Ss, paying attention to pronunciation. Explain to Ss that we use these words to find out often a person does a certain activity. Go through each sentence, giving more examples for each. Ask Ss: “How often do you …?” Elicit replies using different adverbs of frequency. Point out to Ss that we don’t use the — ing form of the verb in frequency questions. For example, it is incorrect to say: “How often do you playing basketball?” Instead we say: “How often do you play basketball?” Using the activities listed on the previous slide, have Ss form frequency questions with “How often do you ..?” For example: “How often do you fish?” “How often do you play table tennis?” In pairs, have Ss ask and answer these questions using suitable adverbs of frequency. Point out to Ss that some adverbs of frequency can be used alone, whereas others normally require some further information. For example, it is correct to say: “I never play basketball.” However, it is not really correct to say: “I always play basketball.” Except in certain contexts which we are not concerned with here, this sentence implies that the person does nothing else but play basketball, so we normally qualify the statement with some further information. For example: “I always play basketball after school.” The other adverb of frequency which requires further qualification is ‘usually’. “I usually go fishing on the weekend.” Two nights a week he works late at the office. He works from home once a month. 暨南大学外国语学院大学英语部 Jinan University

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0% time never sometimes Often usually always
Business English Language Focus 2 Adverbs and expressions of frequency How often do you …? 0% 100% time never sometimes Often usually always I never play basketball I sometimes go shopping with my mother. I often eat out with friends. I usually watch TV in the evening. I always listen to music after work. 暨南大学外国语学院大学英语部 Jinan University

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2 They start their first meeting at 9 o’clock.
Business English Task Write the words in brackets in the correct place in the sentence. 1 She gets up early. 2 They start their first meeting at 9 o’clock. 3 We are late for meetings. 4 I am busy in the afternoon. 5 The office closes at 3 p.m. usually always never often sometimes 暨南大学外国语学院大学英语部 Jinan University

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1 from to time. 2 now and 3 once a 4 a month 5 every 6 times a week
Business English Task Complete these expressions of frequency. Use words from the box. 1 from to time. 2 now and 3 once a a month 5 every times a week time then week twice Sunday three 暨南大学外国语学院大学英语部 Jinan University

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1 a) He reads the papers every day.
Business English Task Read the pairs of sentence. Cross out the incorrect words 1 a) He reads the papers every day. b) He always /sometimes reads the papers. 2 a) We eat in the company cafeteria four times a week. b) We usually / sometimes eat in the company cafeteria. 3 a) I work late once a month. b) I usually / sometimes work late. 4 a) The managers don’t go to business dinners at the weekend. b) The mangers never / sometimes go to business dinners at the weekend. 5 a) The company director travels on business twice a week. b) The company director always / often travels on business. 暨南大学外国语学院大学英语部 Jinan University

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How often do you… play sports? use a mobile phone?
Business English Work in pairs. Ask and answer the questions. Add similar ones of your own. Speaking How often do you… play sports? use a mobile phone? drive to work / college / university go to a gym . Fitness centre? entertain at home? go on business trips? go aboard on holiday? Buy a newspaper / magazine? 暨南大学外国语学院大学英语部 Jinan University

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Rodlfo (Mexican) Isabel (Swiss) Sigrid (Austrian)
Business English An interviewer asks people from different countries about their typical day. Listen and complete the chart Listening 2.2 Rodlfo (Mexican) Isabel (Swiss) Sigrid (Austrian) 1 What do you do when you get to work? 2 Where do you have lunch? 3 How often do you travel on business? Check Look in diary; Then have a coffee Say hi to colleagues; Then check s At home At her desk In the cafeteria Once a month never Twice a year 暨南大学外国语学院大学英语部 Jinan University

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Match the questions with the answers.
Business English Task Match the questions with the answers. 1 What do you like best about your job? How many hours a week do you work / study? When do you finish work? Do you meet your colleagues after work? What do you do in your free time? Usually about 6 o’clock From time to time. We sometimes go for a meal c) I play golf. d) I work flexible hours, which is great. e) Between 30 and 35 hours. 暨南大学外国语学院大学英语部 Jinan University

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Pat What do you do at the weekend?
Business English Listening 2.3 Complete the conversation. Use words from the box. Then listen and check. keen enjoy really interested love Pat What do you do at the weekend? Tim I’m _________ on sport. I ________ like karate, and I _______ playing football. But I’m not really __________ in watching sport on TV. I don’t _______professional football matches, for example. keen really love interested enjoy 暨南大学外国语学院大学英语部 Jinan University

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What do you do in your free time? What do you do at the weekend?
Business English Speaking Work in pairs. Tell your partner how you feel about your work or studies. Use phrases from the Useful language box. I enjoy having flexible hours I don’t enjoy doing overtime. I really like my boss / colleagues I don’t like long meetings. What do you do in your free time? What do you do at the weekend? What do you do after class? What do you do in the evening? How often do you …? 暨南大学外国语学院大学英语部 Jinan University

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Independent Film Company
Business English Case Study Independent Film Company Vancouver, Canada Receptionist production assistant camera operator producer 暨南大学外国语学院大学英语部 Jinan University

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Problems with employees
Job title Problems Receptionist Too busy at work; low salary; need more breaks & flexible hours Production assistant No regular break time or lunch hour; a lot of overtime; need a large office & a fast promotion Camera operator No regular break time or lunch hour; dislike weekend work & the boss is not very friendly TV producer No regular break time or lunch hour; need a laptop computer & a new company car

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Introduction: The aim of the report is to assess the problems with employees at work collected from a recent interview. Findings: Working hours: Almost all employees complain about the lack of break time at work. The receptionist has only one 15-minute break in the morning while the other three have no regular breaks whatsoever at work. In addition, they also complain about the frequent overtime and weekend work. The receptionist even asks for more flexible hours. Lunch time: The production assistant, camera operator and TV producer all complain that they have no definite lunch time at work. They usually get takeaway fast food, eat in restaurants or, very often, miss lunch when they are busy. Conclusion: Generally speaking, most employees are satisfied with their work at Independent Film Company. Recommendations: It is recommended that working conditions need to be improved and necessary facilities have to be provided for certain employees.

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Unit 2 Work and Leisure Summary Sheet
Business English Unit 2 Work and Leisure Summary Sheet Present simple Asking questions What do you do in your free time? at the weekend? after work? in the evening? How often do you…? Do you like…? Yes, I do. / No, I don’t. Seasons We use the present simple to talk about habits and work routines. I travel overseas. He reads stories to his children. Does he talk to customers? Yes, he does. / No he doesn’t We don’t drive to work Spring Summer Autumn Winter Expressing feelings I like / love… I don’t like… I’m keen on… He isn’t really keen on… I really enjoy… She doesn’t enjoy… I’m interested in… We aren’t interested in… Adverbs and expressions of frequency How often do you …? 0% 100% time never sometimes Often usually always I never play basketball I sometimes go shopping with my mother. I often eat out with friends. I usually watch TV in the evening. I always listen to music after work. 暨南大学外国语学院大学英语部 Jinan University

1.
The owner of a department store visits Moscow to find a supplier of
amber jewellery.
He/She phones a Russian contact recommended by a colleague. The
owner wants to find out if the Russian is interested in doing
business with his/her company.

2.
You
are networking at a conference about sports goods. You are a
Sales Manager for a sports goods company. You are at a conference
and see someone who you met briefly last year at a trade fair. a)
Reintroduce yourself b) Find out if the person is interested in
becoming an agent for your company.

READING

1.
What area of business do you think the company American
International Group
(AIG) is involved in? Is it a) tobacco? b) insurance? c) oil? d)
packaging? Skim the article quickly to find the answer.

AIG knows everyone in Asia

By
Shawn Donnan

AIG,
American International Group, has grown from a small Shanghai-based
underwriting agency into the world’s largest 5 insurer by market
value. It has a capitalisation of $166bn, and is firmly embedded in
Asia’s corpo­rate culture. Indeed, with roots dating back more
than half a century, and the constant focus on the region by Maurice
Greenberg, its Chairman, AIG has an unrivalled scale of operations
and a wealth of political and business
connections.

For
other US and European insurers, the company is both a benchmark and
a powerful com­petitor. ‘They know anyone who is anyone in
Asia.’

However,
in order to continue to prosper, AIG will have to succeed in China —
probably the insurance market with the 25 biggest untapped potential
in the world.

After
17 years of lobbying by Mr Greenberg, AIG was the first foreign
insurer to be allowed into China, in 1992. It now operates in eight
cities but admits making only ‘a small profit’ in the country.
Today, turning its pioneering presence into a commercial success is
AIG’s biggest challenge. In China as with the rest of Asia, AIG’s
main advantage over its competitors is its long-standing presence.
The group was founded in Shanghai in 1919 by Cornelius Vander Starr,
a 27-year-old American entrepreneur.

That
historical accident, and Mr Starr’s quest to expand to the rest of
Asia in the ensuing 10 years, are still benefiting the company. Over
the past nine decades, AIG built on those foundations through
endlessly pursuing close relationships with Asia’s governments,
regulators and powerful businessmen.

Edmund
Tse, who runs the Asian operations and life assurance worldwide,
says AIG’s policy is to build relationships with as many
influential people as possi­ble. ‘If you want to do business,
you have to be friends with senior leaders,’ he says. ‘You need
to be friends with the head of state, the minister of finance, the
minister of trade, the [central] bank governor and the insurance
regulator.’

AIG
believes its three decades spent courting China will be rewarded
with unrestricted access to its vast insurance mar­ket. ‘The
Chinese always remember good friends,’ says Mr Tse.

But
if its ‘friendship’ with China is not enough to tap the
country’s potential, AIG may lose its main growth engine. And
without a strong Asia, AIG would be a much weaker company.

AIG
may be a company of 80,000 employees
and 350,000 affiliated agents in 130 countries but much of its
success is down to individual relationships.

Many
of those relationships have been forged by Maurice Greenberg, the
company’s chairman and chief executive.

Mr
Greenberg says that playing the long game has given AIG an edge,
particularly in terms of investing in emerging markets. He courted
the Chinese for 17 years before being granted a licence in 1992.

Mr
Greenberg knows quite a few people. His style has always been to
discuss big issues — corporate, political and economic — with anyone
he meets. One analyst refers to AIG as a ‘sovereign corporate
nation’ as Mr Greenberg insists on representing the company in
high-level discussions. ‘If you’re dealing with the premier or
president of a country, he is not thrilled to have a deputy come and
see him. Even if a country is not one of the leading nations in the
world, that country is important. It’s important to him and it’s
important to us.’

From
the Financial
Times

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Business English

( taken from MAKET LEADER)

UNIT 1

BRANDS

1. List some of your favourite brands. Then answer these questions.

1. Are they International or national brands? They are International Brands
2. What image and qualities does each one have? Use the following words and phrases to help you? Image and qualities of each brands is cool and durable3. Why do people buy brands? Because brands goods have high quality

4. Why do you think some people dislikes brands? Because the brands is not reliable

5. How loyal are you to the brands you have chosen? I am loyal to the brands if product of the brands is well – made, inexpensive, and durable

For example, when you buy jean, do you always buy Levi’s

1. A recent survey named the brands below as the world’s top ten. Which do you think is number one? Rank the others in order.

The answer :

1. Microsoft
2. General Electric
3. Intel
4. Marlboro
5. Coca – cola
6. IBM
7. Mc Donald’s
8. Nokia
9. Disney
10. Mercedes

Vocabulary

Brand Management

1. Match these word partnerships to their meanings.

B R A N D PRODUCT	1. Loyalty	a. the name given to a product by the company that makes it.
2. Image	b. using an existing name on another type of product
3. stretching	c. the ideas and beliefs people have about a brand
4. awareness	d. the tendency to always buy a particular brand
5. name	e. how familiar people are with a brand
6. launch	f. the set of products made by a company
7. lifecycle	g. the use of a well-known person to advertise products
8. range	h. When products are used in films or TV programs
9. placement	i. The introduction of a product to the market
10. endorsement	j. the length of time people continue to buy a product

Answer:

1. J

2. C

3. B

4. E

5. A

6. I

7. D

8. F

9. H

10. G

1. Complete these sentences with word partnerships from exercise A

BRAND

1. the creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin bride is an example of … brand stretching …
2. Consumers who always buy Levi’s when they need a new pair of jeans are showing …Brand awareness…
3. not enough people recognize our logo; we need to spent a lot more on raising …. Brand Image…

PRODUCT

1. David Beckham advertising Vodafone is an example of … product endorsement..
2. A …Product launch ... consists of introduction, growth , maturity and decline.
3. the use of BMW cars and Nokia phones in James Bond films are examples of … Product placement…

1. Make sentences of your own using the word partnerships in Exercise A.

I pay some loyalty to that company because I used their name of products for use in my own products

Reading

Outsourcing Production

1. Why do some companies make luxury products abroad rather than at home? Because they trust about the quality for the products

1. Read the article and answer these questions.
1. Which brands are mentioned? Do you know which country each is from? Burberry (Italy), Coach (US), Prada (Italy), Gucci (Italy)
2. Which companies make all of their products in their own country? Prada makes all of their products in their own country

Made in Europe

By Jo Johnson, Fred Kapner and Richard McGregor

Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.

Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo’s Japanese licence for 20 ten years. This means that almost half of Burberry’s sales at retail value will continue to be produced under licence in Asia. At the same time however, Japanese consumers prefer the group’s European-made products.

Sanyo is now creating to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo’s Ginza, where it sells Burberry products imported from Europe.

In interviews with the FT, many executives says the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says “ The Asian Consumer really dos believe – whether it’s true or not – that luxury comes from Europe and must be made there to be the best.’

Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci’s production of shore. Yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, Chief Executive of Prada, says:’ The “Made in Italy” label is important but what we are really offering is a style, and style is an expression of culture.’ He therefore recognizes that quality fashion items may not always need to be produced in italy.

Amitava Chattopadhyay, professor of marketing at Insead, the business school, says:’ A brand is a set of associations in the mind of the consumer and one of these is the country of origin. . For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong’.

From the Financial Times

FINANCIAL TIMES

World Business Newspaper

C Which of these statements are true? Correct the false ones.

1. Coach has no longer factory in Puerto Rico. [true]
2. Coach, like many other companies, is outsourcing its product to reduce costs. [true]
3. Some Japanese people choose to buy Burberry products made in Europe rather than in Japan. [true]
4. Sanyo’s store in Tokyo sells Burberry’s product made in Asia. [false]
5. According to Domenico De Solle, the best luxury products are made in Japan. [false]
6. Gucci is planning to outsource some of its products. [false]
7. Partizio Bertelli believes that luxury fashion products should always be made in Europe [false]
8. Amitava chattopadhyay says that companies need to pay careful attention to where they manufacture their products. [true]

1. Choose the best summary of the article.

1. Most manufacturers of luxury brands do not wish to produce their goods in low-cost countries because their believe that it will damage their brand image.
2. Most manufacturers of top brands now produce their goods in low cost countries. Consumers no longer care about where the products are manufactured.
3. Asian consumers think that European luxury goods are of high quality. The current trend of making such goods in Asia could damage the reputation of these luxury brands.

*C is the best summary of the article

Language Review

Present simple and present continuous.

The Present simple and Present continuous have several uses.

• We use the present simple to give factual information, for example about company activities.

Coach outsources all its products.

Does Burberry outsource its products?

• We use the present simple to talk about routine activities or habits.

I always buy Armani suits. Do you usually buy designer brands?

• We use the present continuous to talk about ongoing situations and projects.

Sanyo is now reacting to this demand.

• We use present contiuous to talk about temporary situations.

We are testing a new brand at the moment.

A. Which of the time expressions below do we usually use with the present simple? Usually, every day, often, nowadays, once a month

B. Which of the time expressions do we usually use with the present continuous? This year, now, nowadays, currently, at the moment, these days

Which are used with both? Nowadays

Usually this year every day now

Often Nowadays once a month

Currently at the moment these days

1. Complete these sentences with the present simple or the present continuous forms of the verbs in brackets.

1.a. This year we are trying (try) to develop a brand with personality.

b. We usually develop (develop) brands that say something.

2. a. Powerful brand names create (create) strong costumer loyalty.

b. At the moment we are looking (look) for a new brand name that suggests something about the product’s benefits and qualities.

3. a. L’Oreal sells (sell) cosmetics and toiletries to customers around the world.

b. This year L’Oreal is investing (invest) over 180£m in R & D.

4. a. The marketing department always keeps (keep) within its budget.

b. Because the company made a loss last year, the marketing department is trying (try) to reduce costs.

1. Complete the text below with the present simple or present continuous forms of the verbs in brackets.

At the moment I am working (work) for a cosmetics company. We offer a full range of cosmetic products and sell (sell) cosmetics and toiletries around the world. Our main cosmetics brand dominate (dominate) the French market and it is doing (do) well in the rest of Europe at the moment, too. In fact, the brand becomes (become) more and more popular throughout the world and our market share grow (grow) everyday.

We usually develop (develop) and extend (extend) productsunder our existing brand name. The brand is distinctive and stands (stand) out from the competition. However, this year we are creating (create) a completely new brand of cosmetics.

Discussion

Two Promotions

A.Work in pairs. Student A reads case 1 and answers the questions. Student B read Case 2 and answer the questions.

Case 1 : Harley Davidson.

In 2003 the Harley Davidson brand was 100 years old. Although its brand image is based on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild One (1954), the typical consumer is very different. They are likely to be rich, middle-aged accountants trying to recapture their youth. The average age of Harley Davidson customers is 46 compared with 36 for the rest of the motorbike industry. At the party to celebrate the centenary, the surprise performance was actually Elton John, rather than the Rolling Stones who many people had expected. This caused many of the 150,000 riders and dealers to leave the event very unhappy. Although sales and earnings for Harley Davidson have been increasing for the past 18 years, many people see the trouble on the road ahead. The problem is Harley Davidson’s typical customers from the baby –boom generation (1946 – 1964) and, as these customers get older, Harley Davidson may find its market shrinking.

1. What is the brand image of Harley Davidson? Brand image is based on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild One (1954)
2. Why were many people unhappy about the music at the party? Because, At the party to celebrate the centenary, the surprise performance was actually Elton John, rather than the Rolling Stones who many people had expected.
3. What problem could have Harley Davidson have in the future? The problem is Harley Davidson’s typical customers from the baby –boom generation (1946 – 1964) and, as these customers get older
4. What can Harley Davidson fo to preserve it sales? Should it change its brand image? Should it look for a new market segments? Should it stretch its brand? My opinion is Harley Davidson should look for a new market segment

Case 2 : JCB

JCB is a world-famous engineering company. It was founded in 1945 by Joseph Cyril Bamford. He began his business working alone in a small garage. JCB makes construction and agricultural equipment such as tractors, earth-moving vehicles, and loading machines. Now its world headquarters in England is one of the finest engineering factories in Europe. The company produces over 130 different models on four different continents and sells a full range of equipment in over 150 countries. It is truly a global brand.

JCB’s research showed that its customers associated with the company with the following brand values :’yellow,’digger’, and ‘durable’. Adult saw the brand and being functional. Children, on the other hand, saw the brand as ‘big’, ‘muddy’ and ‘fun’. JCB made a decision to stretch its brand.

1. Where does the name JCB come from? JCB come from the name of Joseph Cyril Bamford. He is founded a world-famous engineering company(JCB)

2. What was surprising about JCB’s customer research? JCB’s research showed that its customers associated with the company with the following brand values :’yellow,’digger’, and ‘durable’

3. What sort of products do you think JCB developed as a result of its research? JCB makes construction and agricultural equipment such as tractors, earth-moving vehicles, and loading machines.

1. Can you think of a similar example of brand-stretching in your country?

Useful Language

Asking for opinions Agreeing Making suggestions

How do you feel about…..? That’s true I think we should….

What do you think? I agree How about… ?

What’s your opinion? Absolutely / exactly Why don’t we … ?

What’s your view? I think so too. Perhaps we could….

Giving opinions Disagreeing

I think……./ I don’t think ……… I see / know what you mean, but….

In my opinion……. I’m afraid I can’t agree

Maybe, but…

UNIT 2

TRAVEL

A. Answer these questions individually. Then compare your answers with a partner.

1. How often do you travel by air, road and sea? I often travel by the road, seldom travel by air and never travel by sea
2. What do you enjoy about traveling? What don’t you enjoy? I enjoy my travelling because I will know a lot of new place, so I have new experience from my travelling, and I can relax, make my stress go out

I don’t enjoy my travelling when time to back to home

1. Put the following in order of importance to you when you travel?

Comfort safety price reliability speed

1. safety
2. comfort
3. price
4. realibility
5. speed

1. Does the order change for different types of travel? Yes, It does

B. Choose the correct word from the box to complete the following list of things which irritate people when flying.

Seats trolleys queues luggage

Room cancellations food jet

1. Not enough leg trolleys
2. lost or delayed seats
3. long queues at check in
4. poor quality foad and drink
5. no baggage room available.
6. overbooking of luaggage
7. flight delays and cancellations
8. jet -lag

Vocabulary

British and American English

A. Match the words and phrases below which have the same meaning. For each pair decide which is British English and which is American English.

1. subway a. motorway [ 6 ]
2. city centre b. lift [ 8 ]
3. carry-on baggage c. public toilet [ 7 ]
4. one way d. schedule [ 10 ]
5. return e. economy class.[ 9 ]
6. freeway f. single [ 4 ]
7. rest room g. parking lot [ 11 ]
8. elevator h. underground [ 1 ]
9. coach class i. hand luggage [ 3 ]
10. timetable j. round trip [ 5 ]
11. car park k. downtown.[ 2 ]

B.Work in pairs. Use words or phrases in American English from exercise A to complete the text below.

My last overseas business trip was a nightmare from start to finish. First of all there was a delay on the way to the airport as there was an accident on the motorway When I got there I found the lower level of the airport public toilet was flooded. Next my hand luggage. was closed and there were no cabs at all. After long time trying to read the schedule and waiting for forty minutes, we finally got a bus economy class and found the hotel, but the lift wasn’t working and our rooms were on the fifth floor.

Reading

Air Rage

A. Answer these questions before you read the article.

1, What was your worst experience when traveling by air? The worst experience is when we came late to the airport only just a few minute from a schedule but our ticket was cancelled

2. Why do some people get angry when they are traveling on a plane? Because the flight

often was a delay, a cancellations, and service from the flight company not satisfy

Road ragers in the sky

By Derek Brown

Airlines and their long-suffering customers are reporting a steep climb in air rage incidents. Some incidents are apparently caused by problems which are familiar to many regular travellers. One case reported from America stemmed from an interminable delay in takeoff, when passangers were cooped up in their aircraft on the tarmac or our hours, without food, drink or information. Mass unrest is less common the individual misbehaviour, as in the case of the convict who recently went crazy on a flight, attacked the crew and tried to open the door in mind flight.

The psychology of air rage is a new are o study, and there are almost as many explanations as examples. Most analysis of the phenomenon blame alcohol, but many people now think that the airlines are at fault. To cut costs, they are cramming ever more passangers into their aircraft, while reducing cabin crew, training, and quality of service, all o which increase passenger frustration. In addition, there are increasing concern in the US about another cost-cutting exercise, which could seriously harm passengers’ health: cabin ventilation.

I. Modern aircraft are equipped with sophisticated air conditioning devices – but running them at.optimum capacity burns up valuable aviation fuel. Many airlines routinely instruct their flight crews to run the systems on minimum settings. Champaignes for improved air quality claim that this can lead to irritability and disorientation.

In the US, the soaring number of passenger complaints across a wide range of issues is reflected in a number of new internet sites which criticize the airline and demand better service. One of the sites is demanding an air passengers’ Bill of Rights.

Cabin and flight crews, who are in the front line of the battle against disruptive and dangerous in-flight behaviour, have called for stiffer penalties against the offenders. Management have also called or legislation – while denying that its cost-cutting practices have contributed to the problem. But there are some signs, in the US at least, that the airlines are at last attempting to respond to customer dissatisfaction. Some major lines have announced concessions to the most frequent complaint for all, and are removing seats to make more room for their customers.

Exercise:

A.COMPLETE EACH DIALOGUE WITH THE CORRECT FROM OF GOING TO

OR WILL

1 A.I’m really sorry,I can’t take you to the station .Something has just come up

B.Oh,don’t worry,I will take (take) a taxi

2 A.We’ve chosen a name four new low-cost airline

B.Really,What will you call (you/call) it?

3 A.Have you decided how to increase the number of passengers?

B.Yes,we are going to offer (offer) a family discount at weekends.

4 A.I can’t send an e-mail to the travel agent;my computer’s just crashe

B.Write down your details and I will fax (fax) them over for you.

5 A.How’s your daughter?

B.She’s fine.She is going to learn (learn) to be a pilot for the flying doctor service next

Year!

B.USE THE PRESENT CONTINUOUS OR THE PRESENT SIMPLE TO COMPLETE

THE SENTENCES BELOW

1.His flight arrives at 9 o’clock tomorrow morning.

2.We’re staying at the Hilton Hotel for next month’s sales conference.

3.The next seminar is begins at 3 p.m

4.I am travelling by train from Paris to London next time.

5.The boat is departs at midday so you have the whole morning to get ready.

6.The delegation from China are seeing the Chairman the following Monday

C.WORK IN PAIRS.TAKE TURNS TO COMPLETE THE SENTENCES BELOW.USE

GOING TO,WILL,THE PRESENT CONTINUOUS OR THE PRESENT SIMPLE.

1.I’m sorry,I can’t attend the sales meeting tomorrow, I will attend the sales meeting next week

2.The marketing department have decided on their travel plans for the next month, the passenger will get discount for buy ticket 6 month before

3The trains are delayed because of bad weather,so the passenger must be patient wait the train come

4.Don’t worry if you can’t drive me to airport, I will take a taxi

5.I’ve got the details of your flight to Turkey It is going to take along flight to there

6.Oh,no!There’s been an accident and the traffic is very crowded