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Given Text
Open Chrome DevTools. Press
Control+Shift+P or Command+Shift+P (Mac) to open
the Command Menu. Start typing javascript ,
select Disable JavaScript, and then press Enter
to run the command.
Paraphrased Text
Open Chrome DevTools.
Press Control+Shift+P or Command+Shift+P (Mac)
to open the Command Menu. Start typing
javascript , select Disable JavaScript, and then
press Enter to run the command.
How would you rate this
paraphrased text?
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Thanks for your time.
We commonly use the verb know with a noun phrase, with a that-clause or with a wh-clause (e.g. who, where, why):
Do you know the music shop just by the market square? (+ object)
We know that this must be a difficult decision for you. (+ that clause)
Do you know where to buy batteries for the watch? (+ wh-clause)
We don’t use continuous forms of know:
She’s a really good teacher and knows the names of over two hundred of her students.
Not: … and is knowing the names of ….
We’ve known each other since we were children.
Not: We’ve been knowing each other …
Know how + infinitive
We do not commonly use know + to-infinitive. We use know how + to-infinitive:
Does he know how to play classical guitar music?
Not: Does he know to play …
Know + object + infinitive
In very formal English, we use know + object + to-infinitive:
[extract from a reference for a job]
I have worked with John Davidson for five years and know him to be reliable and hard-working.
Weather experts have never known it to snow as heavily as it has this spring.
Know without an object
To refer to general knowledge, we use know without an object:
A:
They’re opening a new terminal at Amsterdam airport.
B:
Yes, I know. (I know that they are opening a new terminal.)
We use know + object to refer to what we know from personal experience:
A:
They’re opening a new terminal at Amsterdam airport.
B:
Yes, I know it. (I know the one you mean. I have been there and seen the airport.)
We also sometimes use know about or know of when we say what we know from general experience (know of is more formal):
What do you know about the origins of the American Civil War?
Not: What do you know the origins …
You know
We use you know very often in speaking as a discourse marker. We use it to check that the people we are speaking to share the same knowledge as us and understand what we are saying:
It’s impossible to find time to go to the gym, you know, every day, isn’t it?
На основании Вашего запроса эти примеры могут содержать грубую лексику.
На основании Вашего запроса эти примеры могут содержать разговорную лексику.
составить предложение
сделать предложение
делают приговор
Children will try not only to make a sentence from already learned words, but also to write it.
Дети попробуют не только составить предложение из уже выученных слов, но также и написать его.
To test this, we gave people combinations of words to use to make a sentence.
Чтобы проверить эту теорию, мы дали испытуемым задание составить предложение из комбинаций слов.
They can also have difficulty trying to find the right words to make a sentence.
Они также могут иметь трудности, пытаясь найти правильные слова, чтобы составить предложение.
This is a simple online puzzle game where you need to make a sentence that describes a picture correctly within a time limit.
Это простая онлайн-игра в жанре «паззл», где вам нужно успеть составить предложение, правильно описывающее картинку, за определенное время.
Now, on this occasion he was telling us how to express remembering in Latin: and he ordered us each to make a sentence bringing in the verb memini, ‘I remember.’
В тот раз он рассказывал нам, как выразить по-латыни запоминание, и приказал каждому из нас составить предложение с глаголом «memini» («я помню»).
If he could make a sentence shorter or in any way more concise, he’d do it.
Если бы он мог сделать предложение короче или в любом случае более сжатым, он сделает это.
Like you make a sentence and it will be reversed.
Basically, productivity is the ability to make a sentence of indefinite length that anyone who shares your language can understand.
По существу, продуктивность представляет собой способность создавать предложение неопределённой длины, которое смогут понять все, кто говорит на вашем языке.
I can’t make a sentence to save my life.
They cannot produce a whole series of words to make a sentence.
Then use your target vocabulary and academic language to make a sentence frame.
Тогда используйте целевой словарь и академическую язык, чтобы сделать фрейм предложения.
Regardless of who actually invented the Oxford comma, its purpose is to make a sentence clear, unambiguous, and understandable.
Независимо от того, кто на самом деле изобрел оксфордскую запятую, его цель — сделать предложение ясным, недвусмысленным и понятным.
Each of these terms describes a particular kind of theft may have special state laws that will often make a sentence for theft more severe.
Каждый из этих терминов, описывающих определенный вид кражи, может иметь специальные государственные законы, которые часто делают приговор за кражу более суровым.
I hate to tell you, anyone who can rub three words together and make a sentence gets one.
Любой, кто может сложить три слова в предложение, получает такое письмо.
When it saw a period, it knew how to make a sentence sound like it was ending instead of staying up in the air.
Когда он видел точку, он знал, как заставить предложение звучать так, что оно закончилось, а не повисло в воздухе.
There’s a chain gang breaking rocks in my head, but at least I can make a sentence.
Can you make a sentence for each of them?
Section 117 makes it a crime for a public servant to unlawfully make a sentence more severe than it should be, for instance by denying the detainee rights that he is entitled to.
Согласно статье 117, если какое-либо государственное должностное лицо незаконно ужесточает назначенное наказание, например отказывая задержанному в признанных за ним правах, то это приравнивается к преступлению.
game where you had to make a sentence out of the letters on a registration plate.
At some point you’ll be able to make a sentence using those words; you won’t know what the words mean, but you’ll know the sentence is correct.
В какой-то момент Вы сможете сделать предложение, используя эти слова; Ты не знаешь, ЧТО означают эти слова, но вы будете знать, что приговор является правильным.
Результатов: 24. Точных совпадений: 24. Затраченное время: 89 мс
Documents
Корпоративные решения
Спряжение
Синонимы
Корректор
Справка и о нас
Индекс слова: 1-300, 301-600, 601-900
Индекс выражения: 1-400, 401-800, 801-1200
Индекс фразы: 1-400, 401-800, 801-1200
Business English
( taken from MAKET LEADER)
UNIT 1
BRANDS
- List some of your favourite brands. Then answer these questions.
- Are they International or national brands? They are International Brands
- What image and qualities does each one have? Use the following words and phrases to help you? Image and qualities of each brands is cool and durable3. Why do people buy brands? Because brands goods have high quality
4. Why do you think some people dislikes brands? Because the brands is not reliable
5. How loyal are you to the brands you have chosen? I am loyal to the brands if product of the brands is well – made, inexpensive, and durable
For example, when you buy jean, do you always buy Levi’s
- A recent survey named the brands below as the world’s top ten. Which do you think is number one? Rank the others in order.
The answer :
- Microsoft
- General Electric
- Intel
- Marlboro
- Coca – cola
- IBM
- Mc Donald’s
- Nokia
- Disney
- Mercedes
Vocabulary
Brand Management
- Match these word partnerships to their meanings.
B R A N D PRODUCT |
1. Loyalty |
a. the name given to a product by the company that makes it. |
2. Image |
b. using an existing name on another type of product |
|
3. stretching |
c. the ideas and beliefs people have about a brand |
|
4. awareness |
d. the tendency to always buy a particular brand |
|
5. name |
e. how familiar people are with a brand |
|
6. launch |
f. the set of products made by a company |
|
7. lifecycle |
g. the use of a well-known person to advertise products |
|
8. range |
h. When products are used in films or TV programs |
|
9. placement |
i. The introduction of a product to the market |
|
10. endorsement |
j. the length of time people continue to buy a product |
Answer:
1. J
2. C
3. B
4. E
5. A
6. I
7. D
8. F
9. H
10. G
- Complete these sentences with word partnerships from exercise A
BRAND
- the creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin bride is an example of … brand stretching …
- Consumers who always buy Levi’s when they need a new pair of jeans are showing …Brand awareness…
- not enough people recognize our logo; we need to spent a lot more on raising …. Brand Image…
PRODUCT
- David Beckham advertising Vodafone is an example of … product endorsement..
- A …Product launch ... consists of introduction, growth , maturity and decline.
- the use of BMW cars and Nokia phones in James Bond films are examples of … Product placement…
- Make sentences of your own using the word partnerships in Exercise A.
I pay some loyalty to that company because I used their name of products for use in my own products
Reading
Outsourcing Production
- Why do some companies make luxury products abroad rather than at home? Because they trust about the quality for the products
- Read the article and answer these questions.
- Which brands are mentioned? Do you know which country each is from? Burberry (Italy), Coach (US), Prada (Italy), Gucci (Italy)
- Which companies make all of their products in their own country? Prada makes all of their products in their own country
Made in Europe
By Jo Johnson, Fred Kapner and Richard McGregor
Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo’s Japanese licence for 20 ten years. This means that almost half of Burberry’s sales at retail value will continue to be produced under licence in Asia. At the same time however, Japanese consumers prefer the group’s European-made products.
Sanyo is now creating to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo’s Ginza, where it sells Burberry products imported from Europe.
In interviews with the FT, many executives says the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says “ The Asian Consumer really dos believe – whether it’s true or not – that luxury comes from Europe and must be made there to be the best.’
Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci’s production of shore. Yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, Chief Executive of Prada, says:’ The “Made in Italy” label is important but what we are really offering is a style, and style is an expression of culture.’ He therefore recognizes that quality fashion items may not always need to be produced in italy.
Amitava Chattopadhyay, professor of marketing at Insead, the business school, says:’ A brand is a set of associations in the mind of the consumer and one of these is the country of origin. . For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong’.
From the Financial Times
FINANCIAL TIMES
World Business Newspaper
C Which of these statements are true? Correct the false ones.
- Coach has no longer factory in Puerto Rico. [true]
- Coach, like many other companies, is outsourcing its product to reduce costs. [true]
- Some Japanese people choose to buy Burberry products made in Europe rather than in Japan. [true]
- Sanyo’s store in Tokyo sells Burberry’s product made in Asia. [false]
- According to Domenico De Solle, the best luxury products are made in Japan. [false]
- Gucci is planning to outsource some of its products. [false]
- Partizio Bertelli believes that luxury fashion products should always be made in Europe [false]
- Amitava chattopadhyay says that companies need to pay careful attention to where they manufacture their products. [true]
- Choose the best summary of the article.
- Most manufacturers of luxury brands do not wish to produce their goods in low-cost countries because their believe that it will damage their brand image.
- Most manufacturers of top brands now produce their goods in low cost countries. Consumers no longer care about where the products are manufactured.
- Asian consumers think that European luxury goods are of high quality. The current trend of making such goods in Asia could damage the reputation of these luxury brands.
*C is the best summary of the article
Language Review
Present simple and present continuous.
The Present simple and Present continuous have several uses.
- We use the present simple to give factual information, for example about company activities.
Coach outsources all its products.
Does Burberry outsource its products?
- We use the present simple to talk about routine activities or habits.
I always buy Armani suits. Do you usually buy designer brands?
- We use the present continuous to talk about ongoing situations and projects.
Sanyo is now reacting to this demand.
- We use present contiuous to talk about temporary situations.
We are testing a new brand at the moment.
A. Which of the time expressions below do we usually use with the present simple? Usually, every day, often, nowadays, once a month
B. Which of the time expressions do we usually use with the present continuous? This year, now, nowadays, currently, at the moment, these days
Which are used with both? Nowadays
Usually this year every day now
Often Nowadays once a month
Currently at the moment these days
- Complete these sentences with the present simple or the present continuous forms of the verbs in brackets.
1.a. This year we are trying (try) to develop a brand with personality.
b. We usually develop (develop) brands that say something.
2. a. Powerful brand names create (create) strong costumer loyalty.
b. At the moment we are looking (look) for a new brand name that suggests something about the product’s benefits and qualities.
3. a. L’Oreal sells (sell) cosmetics and toiletries to customers around the world.
b. This year L’Oreal is investing (invest) over 180£m in R & D.
4. a. The marketing department always keeps (keep) within its budget.
b. Because the company made a loss last year, the marketing department is trying (try) to reduce costs.
- Complete the text below with the present simple or present continuous forms of the verbs in brackets.
At the moment I am working (work) for a cosmetics company. We offer a full range of cosmetic products and sell (sell) cosmetics and toiletries around the world. Our main cosmetics brand dominate (dominate) the French market and it is doing (do) well in the rest of Europe at the moment, too. In fact, the brand becomes (become) more and more popular throughout the world and our market share grow (grow) everyday.
We usually develop (develop) and extend (extend) productsunder our existing brand name. The brand is distinctive and stands (stand) out from the competition. However, this year we are creating (create) a completely new brand of cosmetics.
Discussion
Two Promotions
A.Work in pairs. Student A reads case 1 and answers the questions. Student B read Case 2 and answer the questions.
Case 1 : Harley Davidson.
In 2003 the Harley Davidson brand was 100 years old. Although its brand image is based on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild One (1954), the typical consumer is very different. They are likely to be rich, middle-aged accountants trying to recapture their youth. The average age of Harley Davidson customers is 46 compared with 36 for the rest of the motorbike industry. At the party to celebrate the centenary, the surprise performance was actually Elton John, rather than the Rolling Stones who many people had expected. This caused many of the 150,000 riders and dealers to leave the event very unhappy. Although sales and earnings for Harley Davidson have been increasing for the past 18 years, many people see the trouble on the road ahead. The problem is Harley Davidson’s typical customers from the baby –boom generation (1946 – 1964) and, as these customers get older, Harley Davidson may find its market shrinking.
- What is the brand image of Harley Davidson? Brand image is based on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild One (1954)
- Why were many people unhappy about the music at the party? Because, At the party to celebrate the centenary, the surprise performance was actually Elton John, rather than the Rolling Stones who many people had expected.
- What problem could have Harley Davidson have in the future? The problem is Harley Davidson’s typical customers from the baby –boom generation (1946 – 1964) and, as these customers get older
- What can Harley Davidson fo to preserve it sales? Should it change its brand image? Should it look for a new market segments? Should it stretch its brand? My opinion is Harley Davidson should look for a new market segment
Case 2 : JCB
JCB is a world-famous engineering company. It was founded in 1945 by Joseph Cyril Bamford. He began his business working alone in a small garage. JCB makes construction and agricultural equipment such as tractors, earth-moving vehicles, and loading machines. Now its world headquarters in England is one of the finest engineering factories in Europe. The company produces over 130 different models on four different continents and sells a full range of equipment in over 150 countries. It is truly a global brand.
JCB’s research showed that its customers associated with the company with the following brand values :’yellow,’digger’, and ‘durable’. Adult saw the brand and being functional. Children, on the other hand, saw the brand as ‘big’, ‘muddy’ and ‘fun’. JCB made a decision to stretch its brand.
1. Where does the name JCB come from? JCB come from the name of Joseph Cyril Bamford. He is founded a world-famous engineering company(JCB)
2. What was surprising about JCB’s customer research? JCB’s research showed that its customers associated with the company with the following brand values :’yellow,’digger’, and ‘durable’
3. What sort of products do you think JCB developed as a result of its research? JCB makes construction and agricultural equipment such as tractors, earth-moving vehicles, and loading machines.
- Can you think of a similar example of brand-stretching in your country?
Useful Language
Asking for opinions Agreeing Making suggestions
How do you feel about…..? That’s true I think we should….
What do you think? I agree How about… ?
What’s your opinion? Absolutely / exactly Why don’t we … ?
What’s your view? I think so too. Perhaps we could….
Giving opinions Disagreeing
I think……./ I don’t think ……… I see / know what you mean, but….
In my opinion……. I’m afraid I can’t agree
Maybe, but…
UNIT 2
TRAVEL
A. Answer these questions individually. Then compare your answers with a partner.
- How often do you travel by air, road and sea? I often travel by the road, seldom travel by air and never travel by sea
- What do you enjoy about traveling? What don’t you enjoy? I enjoy my travelling because I will know a lot of new place, so I have new experience from my travelling, and I can relax, make my stress go out
I don’t enjoy my travelling when time to back to home
- Put the following in order of importance to you when you travel?
Comfort safety price reliability speed
- safety
- comfort
- price
- realibility
- speed
- Does the order change for different types of travel? Yes, It does
B. Choose the correct word from the box to complete the following list of things which irritate people when flying.
Seats trolleys queues luggage
Room cancellations food jet
- Not enough leg trolleys
- lost or delayed seats
- long queues at check in
- poor quality foad and drink
- no baggage room available.
- overbooking of luaggage
- flight delays and cancellations
- jet -lag
Vocabulary
British and American English
A. Match the words and phrases below which have the same meaning. For each pair decide which is British English and which is American English.
- subway a. motorway [ 6 ]
- city centre b. lift [ 8 ]
- carry-on baggage c. public toilet [ 7 ]
- one way d. schedule [ 10 ]
- return e. economy class.[ 9 ]
- freeway f. single [ 4 ]
- rest room g. parking lot [ 11 ]
- elevator h. underground [ 1 ]
- coach class i. hand luggage [ 3 ]
- timetable j. round trip [ 5 ]
- car park k. downtown.[ 2 ]
B.Work in pairs. Use words or phrases in American English from exercise A to complete the text below.
My last overseas business trip was a nightmare from start to finish. First of all there was a delay on the way to the airport as there was an accident on the motorway When I got there I found the lower level of the airport public toilet was flooded. Next my hand luggage. was closed and there were no cabs at all. After long time trying to read the schedule and waiting for forty minutes, we finally got a bus economy class and found the hotel, but the lift wasn’t working and our rooms were on the fifth floor.
Reading
Air Rage
A. Answer these questions before you read the article.
1, What was your worst experience when traveling by air? The worst experience is when we came late to the airport only just a few minute from a schedule but our ticket was cancelled
2. Why do some people get angry when they are traveling on a plane? Because the flight
often was a delay, a cancellations, and service from the flight company not satisfy
Road ragers in the sky
By Derek Brown
Airlines and their long-suffering customers are reporting a steep climb in air rage incidents. Some incidents are apparently caused by problems which are familiar to many regular travellers. One case reported from America stemmed from an interminable delay in takeoff, when passangers were cooped up in their aircraft on the tarmac or our hours, without food, drink or information. Mass unrest is less common the individual misbehaviour, as in the case of the convict who recently went crazy on a flight, attacked the crew and tried to open the door in mind flight.
The psychology of air rage is a new are o study, and there are almost as many explanations as examples. Most analysis of the phenomenon blame alcohol, but many people now think that the airlines are at fault. To cut costs, they are cramming ever more passangers into their aircraft, while reducing cabin crew, training, and quality of service, all o which increase passenger frustration. In addition, there are increasing concern in the US about another cost-cutting exercise, which could seriously harm passengers’ health: cabin ventilation.
I. Modern aircraft are equipped with sophisticated air conditioning devices – but running them at.optimum capacity burns up valuable aviation fuel. Many airlines routinely instruct their flight crews to run the systems on minimum settings. Champaignes for improved air quality claim that this can lead to irritability and disorientation.
In the US, the soaring number of passenger complaints across a wide range of issues is reflected in a number of new internet sites which criticize the airline and demand better service. One of the sites is demanding an air passengers’ Bill of Rights.
Cabin and flight crews, who are in the front line of the battle against disruptive and dangerous in-flight behaviour, have called for stiffer penalties against the offenders. Management have also called or legislation – while denying that its cost-cutting practices have contributed to the problem. But there are some signs, in the US at least, that the airlines are at last attempting to respond to customer dissatisfaction. Some major lines have announced concessions to the most frequent complaint for all, and are removing seats to make more room for their customers.
Exercise:
A.COMPLETE EACH DIALOGUE WITH THE CORRECT FROM OF GOING TO
OR WILL
1 A.I’m really sorry,I can’t take you to the station .Something has just come up
B.Oh,don’t worry,I will take (take) a taxi
2 A.We’ve chosen a name four new low-cost airline
B.Really,What will you call (you/call) it?
3 A.Have you decided how to increase the number of passengers?
B.Yes,we are going to offer (offer) a family discount at weekends.
4 A.I can’t send an e-mail to the travel agent;my computer’s just crashe
B.Write down your details and I will fax (fax) them over for you.
5 A.How’s your daughter?
B.She’s fine.She is going to learn (learn) to be a pilot for the flying doctor service next
Year!
B.USE THE PRESENT CONTINUOUS OR THE PRESENT SIMPLE TO COMPLETE
THE SENTENCES BELOW
1.His flight arrives at 9 o’clock tomorrow morning.
2.We’re staying at the Hilton Hotel for next month’s sales conference.
3.The next seminar is begins at 3 p.m
4.I am travelling by train from Paris to London next time.
5.The boat is departs at midday so you have the whole morning to get ready.
6.The delegation from China are seeing the Chairman the following Monday
C.WORK IN PAIRS.TAKE TURNS TO COMPLETE THE SENTENCES BELOW.USE
GOING TO,WILL,THE PRESENT CONTINUOUS OR THE PRESENT SIMPLE.
1.I’m sorry,I can’t attend the sales meeting tomorrow, I will attend the sales meeting next week
2.The marketing department have decided on their travel plans for the next month, the passenger will get discount for buy ticket 6 month before
3The trains are delayed because of bad weather,so the passenger must be patient wait the train come
4.Don’t worry if you can’t drive me to airport, I will take a taxi
5.I’ve got the details of your flight to Turkey It is going to take along flight to there
6.Oh,no!There’s been an accident and the traffic is very crowded