Listen and watch word on the street

The Word on the Street Podcast has been an incredible journey for Katie and Street Agency, and it has taught us so much. 

We have had so many incredible guests on the Podcast talking about everything from marketing, to winning new business, to growing an agency. 

Katie and her guests have also discussed personal struggles, mental health, sustainability, diversity and inclusion, and so much more, including hosting our first-ever live Podcast in London! 

This is the final episode of the Word on the Street series, before our brand new podcast Marketing In The Madness launches. 

Although every single episode within the Word on the Street series has a huge variety of valuable insights and helpful tips, we’ve tried our hardest to pick out some of our favourites to help you take your business to the next level in 2023 and beyond. 

In this episode you will hear from:
Grace Andrews — Head of Content for Steven Bartlett and UK #1 Podcast Diary of a CEONick Whitnell — Founder & Lead Consultant at Daring WorksPat Durai — Group Head of Procurement, Corporate at SkyKate Munday — Speaking Coach at Out The Box Speakers and Creative Business Partner at GoogleLea Turner — Director at Lea Does LinkedInSteve Wiideman — President & SEO Expert at Wiideman Consulting GroupPeter Czapp — Co-Founder of The Wow Company Peter Markey — Chief Marketing Officer at Boots UK Will Sargeant — London Hub Executive at AND Digital 
This episode covers:   
How to perfect your SEO strategies Procurement trends you need to know How to become B-Corp How to attract and win more new clients through LinkedIn The secrets to winning more clients Creating valuable content and knowing how often to post it Facts and stats around agency growth Marketing that drives purpose, vision and impact Accelerating results with digital
Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Steve Wiideman: https://www.linkedin.com/in/seoexpert/
Pat Durai: https://www.linkedin.com/in/patdurai/
Nick Whitnell: https://www.linkedin.com/in/nickwhitnell/
Lea Turner: https://www.linkedin.com/in/lea-turner/
Grace Andrews: https://www.linkedin.com/in/grace-andrews1/
Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/
Peter Czapp: https://www.linkedin.com/in/peterczapp/
Peter Markey: https://www.linkedin.com/in/petermarkey/
Will Sargeant: https://www.linkedin.com/in/will-sargeant-44584218/ 

Benchpress Survey 2023: 

This episode is a podshare with Kevin Dunn, host of the HubSpot Podcast — Agency Unfiltered.

Kevin Dunn is a PMP® certified project manager, a recent finalist for the ACE Voice Award from CustomerEducation.org, and a senior manager of HubSpot Academy, where he leads the team responsible for partner and developer education. He is also the host of Agency Unfiltered, a weekly podcast featuring agency owners from around the world discussing operations, growth, and scale.

This episode covers:   
How to get better reach and engagement How to create content that talks to the needs of your audience How events can help you scale up your business quicklyHow to repurpose your content and get the most out of everything you do How to make an impact with your events and content The content types that perform the best on social media Why you should lead with a marketing first approach  
Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Kevin Dunn: https://www.linkedin.com/in/hubspotkevin/
Agency Unfiltered: https://agencyunfiltered.com
HubSpot: https://www.hubspot.com/

Get in touch: hello@street.agency

Konrad Sanders runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.

Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMW and plenty more.

His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.

Diagnosed with adult ADHD, Konrad went from founding his agency, over-extending with other businesses, burnout and debt, to bringing his partner onboard and starting over. This time they grew the agency around systems and processes and a holistic company culture, resulting in becoming one of the best known seven figure copywriting agencies around.

Konrad believes in an outside in approach to business, and they have developed a 13-lens strategy that they use in the agency and it is also the basis for the Creative Copywriter Academy which Konrad founded to help businesses hone their own copywriting skills.

This episode covers:   
How marketing can help you grow your business Building a business based on demand Branding harder How to convince in an authentic way through the content you develop How to clarify your unique value proposition and stand out from the crowd  Copywriting and converting Understanding the needs of your audienceCreating compelling content that resonates with your audience Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/
Konrad Sanders: https://www.linkedin.com/in/konradsanders/
The Creative Copywriter: https://www.creative-copywriter.net/
The Academy: https://academy.creative-copywriter.net/

Get in touch: hello@street.agency

Louise is the Founder of Indigo Tree, a digital agency with expertise in designing bespoke WordPress websites, technical SEO, and performance for ambitious organisations across the UK. 

With over 30 years of experience in software and website development, Louise has spoken at WordCamps and conferences and is driven by her passion for technology and business, and an enthusiasm to deliver the best results for her clients.

Louise has been named one of the top female game-changing innovators and business leaders in the UK, with a national award win. Announced on Tuesday the 8th of March 2022, to mark International Women’s Day, Louise was recognised as one of 38 top female, innovative entrepreneurs in the country.

This episode covers:   
Flexible working and retaining staff Understanding that everyone is human Building trust and respect within your team How to make a positive impact as a Founder Managing stress at work Effective communication with staff and colleagues Grants, awards, and the application processes 
Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Louise Towler: https://www.linkedin.com/in/louisetowler/

Get in touch: hello@street.agency

Mike Lander and Kevin Gibbons are the hosts of It’s a Good Start Podcast. The aim of the show is to help scale-up entrepreneurs master the best of what other people have already figured out, so that they can unlock their own potential. Mike and Kevin share their experiences in entrepreneurship, running digital agencies / consultancies and looking at the buyer side perspective, so that listeners can take what’s useful and get off to a good start themselves.

Kevin is Founder and CEO at Re:signal – an award winning SEO agency, specialising in driving organic revenue growth for ambitious eCommerce brands. Kevin has presented at a large number of conferences around the world, a columnist for multiple media sites, and has worked with well-known brands including ASICS, FatFace and Expedia.

Mike Lander is a successful entrepreneur, ex-procurement director and expert negotiator (according to his clients) with a proven track record of buying, growing, and selling businesses. He’s raised over £6.5m of acquisition/growth capital in his career and grown companies to over £20m revenue and £4m EBITDA — he’s also negotiated 100s of deals as a buyer worth over £470m in total.

This episode covers:   
Podcasts and lead generation Business Development top tips Leadership skills, managing and motivating your team Identifying where your audience is  Trending content types Content types that enable relationship building and benefit your business Shattering your content and making more of your assets Utilising the Gary Vaynerchuk content pyramid  
Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Mike Lander: https://www.linkedin.com/in/mikelander/
Kevin Gibbons: https://www.linkedin.com/in/kevingibbons/
It’s a Good Start Podcast: https://www.pantheon.fm/show/its-a-good-start-podcast/

Get in touch: hello@street.agency

Tracey has always been passionate about business and bringing ideas to life; she is entrepreneurial to her core. A native New Zealander, Tracey arrived in the UK over 20 years ago with £80, a backpack and a First-Class Master’s Degree in Marketing & Management.  With Creative Services as her focus, she went on to work for iconic brands including RBS, British Gas and Forte Hotels, before setting up her own agency.

In 2004, Tracey founded her first software company, Sohnar, opening offices internationally.  Its Traffic software was used by agencies across the globe and received multiple awards, before being purchased by an American corporation in 2014.

Not one to rest on her laurels, Tracey saw an opportunity to improve pricing and scoping, not just in agencies but for all professional services businesses: thus, SCOPE and The Virtu Group were born.  SCOPE is a CPQ (configure, price, quote) tool that is digitally transforming pricing and scope management, focalising on margin management, consistency, and connectedness.  It removes the manual processes that exist today and connects to other tools, therefore accelerating the opportunity to cash chain significantly.

SCOPE has already won an award for The Virtu Group.  The trailblazing platform is being used by Ogilvy, MediaMonks and Syneos Health, to name but a few.

Tracey is a passionate advocate of smarter business practices and connected processes.  She’s an industry champion for easy-to-use products that solve everyday business challenges and believes that great products and award-winning service are an invaluable combination for any business; it is at the heart of what she strives for.

This episode covers:   
Defining and owning what you and your business do  How to develop better pricing strategies How women are treated within the marketing industry Turning challenges into opportunities 
Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/
Tracey Shirtcliff: https://www.linkedin.com/in/traceyshirtcliff/
SCOPE: https://www.scopebetter.com/
The Virtu Group: https://www.thevirtugroup.com/

Get in touch: hello@street.agency