Key words in business word

Learning keywords used in business English lesson


What will I learn from this the lesson learn about the keywords that are used in business?

During this English lesson you learn about the keywords that are used in business. The word is followed by the meaning then an example

Try making some sentences of your own using the examples.

  • absent adj. — not present
    Example: The manager is absent due to being away on other business.
  • accomplish verb — succeed in reaching a required stage
    Example: We have a lot to accomplish this week to meet the targets.
  • address verb — deal with a problem or a task
    Example: We better not have to address this problem again this is you last chance.
  • adjourn verb — bring a close to a meeting
    Example: If there are no further things on the agenda, we will adjourn the meeting for this month.
  • agenda noun — list of objectives to be covered at the meeting
    Example: Pass a copy of the agenda to anyone who is attending meeting in advance please.
  • AGM noun (abbr.) — Annual (once a year) General Meeting
    Example: At the next AGM we will need to vote for a new chairperson.
  • allocate verb — assign roles/tasks to certain people
    Example: The new manger will allocate someone to order the new company cars.
  • AOB noun (abbr.) — Any Other Business (unspecified item on agenda)
    Example: The last item on the agenda as anyone got AOB (Any Other Business).
  • apologies noun — telling who is absent and have left there apologies for their absence
    Example: Only one person is absent and they send their apologies.
  • ballot noun — a way of voting, usually in writing and should be secret
    Example: Please put your ballot slip in the box.
  • board of directors noun — group of elected members of an organization/company who meet to make decisions
    Example: The board of directors met last night to discuss the latest budget.
  • boardroom noun — a large meeting room, with one long table and chairs
    Example: The boardroom is busy tomorrow, but Friday will be fine to have a meeting then.
  • brainstorm verb — thinking to gather ideas
    Example: Let’s get together and have a brainstorming session on ways that to increase profit.
  • casting vote noun — deciding vote normally made by the chairman when the votes have ended equal
    Example: The ruling on overtime pay was decided on the chairman’s casting vote.
  • chairperson and chair noun — a person who leads the meeting
    Example: As chair/chairperson, it is my pleasure to introduce to you, our new sales manager Mr Bean
  • clarification and verification noun — explanation or proof that something is true and understood
    Example: We will need some clarification as to what’s involved with the planning permission for the new offices.
  • closing remarks noun — last spoken words in a meeting examples reminders, thank you ext
    Example: In is closing remarks he thanked everyone for attending the meeting.
  • collaborate verb — work together as a pair/group
    Example: The workers had difficulty collaborating with the managers as a result the deadline was not met.
  • commence verb — begin, start the meeting
    Example: We will commence the meeting as soon as the everyone as arrived and signed the register.
  • comment verb or noun — express one’s opinions or thoughts
    Example: If you have a comment, please raise your hand rather than speak out.
  • conference noun — formal meeting for discussion, esp. a regular one held by an organisation
    Example: Before the conference there will be a private meeting for board members only.
  • conference call noun — telephone/video conference (Skype) meeting between three or more people in different locations
    Example: Today the chairman from all the overseas branches had a conference meeting using video call.
  • confidential adjective — private; must not be shared only with those with permission.
    Example: The company stated that all financial information must be confidential.
  • consensus noun — general agreement
    Example: We must reach a consensus by the end of the meeting which will then be put to vote to decided.
  • deadline noun — the date when something is due for completion
    Example: The deadline for the order is June 10th.
  • designate verb — assign to someone or a team
    Example: If no one volunteers to work at weekend I will designate someone.
  • formality noun — a procedure (often unnecessary) that has to be followed due to a rule
    Example: Everyone knows who is going to be the next vice president, so this vote is really just a formality.
  • grievance noun — complaint made by a worker or customer
    Example: A grievance has been reported by one of the managers about one of is staff.
  • guest speaker noun — person who joins the group in order to share information or deliver a speech
    Example: today am delighted to introduce our guest speaker Mr Bean who is giving us some tips on social networking
  • implement verb — it must happen and be followed through
    Example: We must implement the new guide lines set out by the board of directors.
  • mandatory adjective — required
    Example: It is mandatory that all workers start at 8am and finish at 5pm.
  • minutes noun — a written record of everything said at a meeting
    Example: Let’s review the minutes from last month and see what as been resolved since then.
  • motion noun — a suggestion put to a vote
    Example: The motion to extend weekend hours for the staff has been passed.
  • objectives noun — goals that need to be accomplish
    Example: I’m pleased that we were able to cover all of the objectives today within the designated time.
  • opening remarks noun — chairperson or leader’s first words at a meeting (i.e. welcome, introductions)
    Example: As Mentioned in my opening remarks, we I thank you all for attending.
  • overhead projector noun — machine with a special light that projects a document onto a screen or wall so that all can see
    Example: Using the overhead projector I was able to show the sales team what targets we need to achieve.
  • participant noun — person who attends and joins in at an event
    Example: Thank you to all the participants in the firms charity event
  • proxy vote noun — a vote cast by one person for or in place of another
    Example: There must have been one proxy vote I have counted twelve ballots but there are only eleven attendees present.
  • punctual adjective — on time and must not be late
    Example: Anyone that is not punctual will be asked to explain to the manager why they are not on time.
  • recommend verb — suggest
    Example: I recommend that you lower the price of the old stock.
  • show of hands noun — raised hands to show an opinion in a vote
    Example: From the show of hands it appears that everyone is in favour of taking a short break.
  • strategy noun — plan to make something work
    Example: We need to come up with a strategy that will allow us to increase work output.
  • unanimous adj. — everyone is in complete agreement or united in opinion
    Example: The vote was unanimous to cut working hours from 46 to 39 hours.
  • vote verb or noun — to express an opinion by group or voice down by a show of hands or by ballot box.
    Example: We need to vote for all those in favour of the new changes.
  • wrap up verb — finish
    Example: Let’s wrap up it up so that we can start on the next project.


Business Marketing Tips and Tricks

Perhaps the best part of reality television is the accompaniment of each contestant’s name with his or her occupation. With every new season and every fresh batch of extraordinarily tall children comes a few phenomenal job descriptions: “former high school baseball player,” “equestrian mastermind,” “Floridian demigod,” et cetera.

And who could forget the self-reported occupation most commonly seen across the Reality TV Cinematic Universe: “entrepreneur.” The brilliance of this word lay in the ambiguity. Is Chad from Orange County creating the next Microsoft, or is he designing an app that uses GPS to guide bar patrons to the nearest urinals for their early morning walks home? You could be presumptuous and make a guess, or you could be an intellectual and watch season 43 of The Bachelorette. All we know about Chad is that he conducts business of some sort.

Chad is not alone, either. There are nearly 30 million businesses with fewer than 500 employees in the U.S. Over 99 percent of all American businesses are considered small. In other words, small enterprises create tens of millions of jobs and exercise enormous influence over the U.S. economy.

Contrary to what’s suggested in The Social Network, businesses do not typically begin in Harvard dorm rooms following misogynistic scandals. The majority of small business owners are over the age of 40, and half are older than 50. Plus, most of these owners’ educations do not go higher than an associate’s degree. Pursuit of passion, desire for personal autonomy, and discontent with office life are the principal motivators for SMB owners. When you’re marketing to entrepreneurs and business owners, you’re probably not dealing with aspirational college students – it’s their parents and grandparents you’re interested in. In other words, you’re marketing to people who are ready to make changes in their humdrum daily existences.

It’s important to recognize the obstacles that stand in the way of prospective business owners. The majority of those who struggle report that the difficulty to obtain sufficient funding is the biggest problem. Others cite lack of direction, opportunity, and support as key issues as well. The commonality across these complaints is rather clear: it is hard to take a chance on oneself and start a small business. No matter how smart, resourceful, and driven the entrepreneur, he or she is going to need a lot of time, money, and guidance before reaching a sustainable level of success.

If you’re wondering how to take that information and develop a marketing strategy geared towards SMB owners, look at WordStream. What do we offer to clients? In a nutshell, an easier and more efficient life. That approach to marketing works because our team understands that SMB owners have neither the time nor the resources to fully educate themselves on all things paid search and SEO. Our team also recognizes the importance of every dollar to an effective online advertising strategy, which informs our efforts to help SMB owners minimize waste in their marketing budgets and improve their ROI. Marketing to any group of people requires an understanding of their perspective, particularly when that group needs your help to stay afloat.

For more insights into the worlds of small business and marketing, visit the WordStream blog.

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Longman, 2003. — 90 p.
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Heinemann, 1992. — 96 p. Справочное и практическое пособие с охватом более 1000 ключевых слов и выражений, используемых в международном бизнесе сегодня. 36 частей рассматривают лексику наиболее употребительных деловых ситуаций. Содержит ключи к упражнениям.

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Here you will learn useful and essential business phrases in English. Business language is a combination of vocabulary, words, and expressions that are used in all business communication areas such as: negotiations, presentations, meetings, job interviews, telephoning, sales, emails, customer service, marketing and more.

Learning and using business phrases and language is a must for successful and effective conversations and communications.

Key Business Phrases in English. Business Language And Words.

Negotiation phrases in Business English

Welcoming and Establishing a Rapport

  • It’s my pleasure to welcome you to …
  • I would like to welcome you to …
  • Is this your first visit to …?
  • Did you have a good journey?

See a full list of negotiation phrases and words.

Business Meeting Phrases

Opening a Business Meeting Phrases

  • Good morning/afternoon, everyone.
  • Let’s begin, shall we?
  • Shall we make a start?
  • Let’s get down to business

See more business meeting phrases and expressions.

Business Presentation Phrases and Business Language

Starting the Presentation

  • Good morning (good afternoon) ladies and gentlemen.
  • I’d like to thank you all for coming here today.
  • My name is………and I work for………
  • My talk is called…….
  • The topic of my presentation today is …

Learn more business presentation phrases and words.

Telephone Phrases And Language. Business Phrases For Phone Communications.

Answer the Phone Phrases

  • Hello/Good morning/Good afternoon
  • How can I help you?
  • Who would you like to speak to?

See a full list of telephone phrases , vocabulary and business phrases in English.

Business Email Phrases and Expressions

Make a Request in a Business Email / Letter

  • I would appreciate if you could …
  • Would you please send me…
  • We are interested in receiving…
  • We would appreciate it if you could send us more information about…
  • Could you please let me know if you can……

Learn more business email phrases and words.

Cover Letter Phrases

Start a Cover Letter Phrases

  • I noticed with interest your advertisement for …
  • I am writing in response to your advertisement posted on…
  • I am very interested in applying for the position of …
  • I am applying for the position of ….., which was advertised in …..
  • I was interested to see your advertisement for …

See a full list of cover letter phrases and words in English.

CV Word and Phrases

  • Responsible
  • Talented
  • Enthusiastic
  • Hardworking
  • Open
  • Optimistic
  • Outgoing
  • Dynamic

Learn more key CV words and phrases.

Customer Service Phrases. Business Language For Sales.

  • Hi, Mr./Mrs. _____. It’s great to see you again.
  • How may I help you?
  • May I help you with that?
  • I apologize. I didn’t hear/understand what you said.
  • I will take responsibility.
  • I completely understand your situation.

See more customer service phrases and vocabulary.

Describing Product Phrases

  • This is our new product.
  • I would like to demonstrate.
  • I am really excited about showing you …
  • I am going to show you …
  • This is one of our latest designs.
  • It is made of . . .

Business Language for Making Appointments

Business phrases for requesting an appointment

  • Can we arrange an appointment/ a meeting?
  • Could I meet with you about this?
  • If possible, I would like to come by and see you [om Monday]?
  • Would it be useful to meet up soon?
  • Could I visit you [later today]?

Learn more essential phrases for making appointments.

Learn more business phrases and describing product phrases.

Job Interview Answers and Business Language

Phrases for Describing Yourself

  • I was born and raised in …
  • I attended the University of …
  • I’ve just graduated from the University of …
  • I have worked for 5 years as a …

Learn more job interview answers and business phrases.

Job Interview Phrases to Avoid

  • I’m not willing to work overtime
  • I don’t have any experience
  • I’m looking for a position that is less stressful
  • I left my old job because my boss was a jerk
  • My current boss is horrendous

See more job interview phrases to avoid.

Marketing Phrases and Slogans

  • 100% money-back guarantee
  • Save money
  • Prices cut in half
  • Pay nothing
  • Try before You Buy

Learn a full list of key marketing phrases and slogans.

Active Listening Phrases and and Business Phrases in English

Business phrases to show attention

  • I get the impression that …
  • Correct me if I’m wrong …
  • Let me see if I understand …
  • Would you say more about that?
  • Let me make sure I understand you …

See more key active listening phrases and words.

Describing Graphs Phrases and Business Language

Phrases for introducing graphs

  • To illustrate my point let’s look at some diagrams…
  • If you look at this bar chart you’ll appreciate…
  • If you look at this histogram you’ll notice …
  • If you look at this flow chart you’ll understand …
  • I’d like you to look at this graph…

Learn more describing graphs phrases and words.

Apologising Phrases in Business English

  • Please accept my apologies.
  • I’m sorry. I didn’t mean to . . .
  • (I’m) sorry. I didn’t realize that . . . .
  • I made a mistake.

See more apologising phrases and expressions.

Offering and Invitation Phrases And Business Language

  • If you have time, I’d like to invite you …
  • Would you like to join us for … ?
  • We’d be delighted/honored to have you as our guest at …
  • Would you be so kind to join me …
  • It would be my pleasure if you would …

See more offering and invitation phrases and words.

Asking for Help Phrases

  • Could you help me for a second?
  • Would you please . . . ?
  • Could you possibly . . . ?
  • I wonder if you could help me with this?
  • I can’t manage. Can you help?

See more useful asking for help phrases and words.

Bank Phrases and Business Phrases

Phrases for Making Bank Transactions

  • I want to make a withdrawal
  • How would you like the money?
  • I’d like to pay this in, please
  • I’d like to pay in a cheque
  • Have you got ID?

Learn more key bank phrases and vocabulary.

Apologising Phrases and Letters

Business apologising phrases

  • Please accept my apologies.
  • I’m sorry. I didn’t mean to . . .
  • (I’m) sorry. I didn’t realize that . . . .
  • I made a mistake.

See a full list of useful apologising phrases and words.

Business English Phrasal Verbs and Business Language

  • to back /someone/ up – to support someone
  • branch out – to expand, to grow /for example – into new markets/
  • to call /someone/ back – to return someone a phone call
  • to call off – to cancel an event /to cancel a meeting for example/
  • to carry something out – to do something that needs to be organized

Learn more key business English phrasal verbs.

The listed business phrases are key and essential parts of business language and successful business communications.

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Transcription

Key Words in Business Writing- Tense Review GamesGame 1: Key words in business writing Tense review card gameTake one of the cards and try to make example sentences with as many different tensesand verb forms as you can. You will get one point for each different tense or verb form thatyour partner accepts.Suggested tenses and verb forms Infinitive without to Infinitive with to Imperative -ing form Present Simple Present Continuous Past Simple Past Continuous Present Perfect Simple Present Perfect Continuous Past Perfect Simple Past Perfect Continuous Future Continuous Future Perfect PassivesTenses and verb forms above will be accepted as different even when their form is thesame, e.g. imperatives and infinitive with wardgetgivehavehopeinvitelook forward tomeetofferplanseesendtellwonderworkwriteWritten by Alex Case for UsingEnglish.com 2013

Key Words in Business Writing- Tense Review GamesGame 2: Guess the key word from the business writing phrases tense reviewStudent AChoose one of the words below and read out sentences with a variety of tenses with thekey word missing until your partner guesses the key word.acceptPlease accept our apologies for Any feedback you can give me on this would be gratefully accepted.appreciateI would appreciate your help in this matter.I really appreciate all your help with this project.All your help with this project is very much appreciated.arrangeI will arrange for him to be available on the day you visit.Sorry for the delay in arranging this.Sorry for how long this is taking to arrange.I have arranged to visit one of your colleagues on Wed 25 th MarchaskI’ll ask the person in charge to contact you as soon as they can./ I’ll ask my boss and getback to you.I’d like to ask whether you are available for additional freelance work next month.They are asking for a 15% discount on all future orders.You also asked me about our refunds policy./ Here’s the info you asked for.I was asked to write this report by the Head of Marketing.I have been asked to gather emergency contact information for all staff.attachPlease paste all information into the email rather than attaching documents.I have attached the document.The document is attached.attendIt would be our great pleasure if you could attend Mr Smith’s retirement ceremony.I attend the weekly update meeting on Monday.I’m attending the AGM on Monday.We met when we both attended the Tokyo trade fair.We met while we were both attending the Tokyo trade fair.I will be attending the AGM on Monday.Written by Alex Case for UsingEnglish.com 2013

expectWe expect a big order from them in the next few days.We are expecting a big order from them in the next few days.Unfortunately, the accommodation did not meet the high standards that I expected.You are expected to keep personal items inside your desk drawers rather than on the deskor cubicle walls.forward (v)I will forward your email to John.Please forward this to your colleagues.I have forwarded your email to John.getCan you get back to me in the next couple of days?I was thrilled to get your letter this morning.Thanks for getting back to me so quickly/ Sorry for not getting back to you sooner.Please get in touch if anything isn’t clear.I got the package this morning.giveCould you possibly give me two more weeks to finish it?/ Can you give me some moredetails on ?/ Any feedback you can give me on this would be gratefully accepted.I’m afraid staff are not permitted to give out that kind of informationPlease give my regards to Mr Smith.Due to the reasons (which are) given above, I was given your name by I have been given your details by have(I hope you) have a good weekend.I also have a few questions about the battery./ Do you have any ideas how we canproceed?(I) hope you had a good weekend.Are there any differences in meaning between phrases above that are similar to eachother, e.g. the ones in italics?Written by Alex Case for UsingEnglish.com 2013

Key Words in Business Writing- Tense Review GamesGame 2: Guess the key word from the business writing phrases tense reviewStudent BChoose one of the words below and read out sentences with a variety of tenses with thekey word missing until your partner guesses the key word.hopeI hope we get the chance to meet again soon./ I hope this email finds you well./ I hope youand your family are well.I’m hoping for a better response this time.I was hoping to be able to move my other meeting, but I had hoped to be able to move my other meeting, but inviteWe’d like to invite you to Thanks for inviting me to We are inviting experts in this area to take part.We have been invited to organize a meeting for look forward toI look forward to hearing from you soon.I’m looking forward to hearing from you soon.I was looking forward to your feedback.I had been looking forward to your feedback.meetI will be able to meet with you very soon indeed as I will be in the very same building onMonday./ Thanks for taking the time to meet me last week.Thanks for meeting me last week.The committee meets every Thursday in room 3B.We are meeting again on Friday to discuss the remaining issues./ I’m afraid I’m meetinganother client at that time.It seems ages since we last met.I’m afraid I will be meeting another client at that time.offerTo make up for this, we’d like to offer you a full refund and public apology.We offer three different models of mp3 player.We are offering the chance to win three mp3 players.planI am planning to finish the meeting at 12:30./ I plan to finish the meeting at 12:30.I had planned to finish the meeting at 12:30./ I was planning to finish the meeting at 12:30.Written by Alex Case for UsingEnglish.com 2013

seeAs you can see from the attachment, / I’ll see him on Tuesday so I’ll ask him then./ (I’ll)see you on Monday./ Hope to see you again soon./ See you then./It was so nice to see you again last week.I look forward to seeing you again soon.Please see the attached brochure for more details./ Please see the information below.I’m seeing him on Tuesday, so I’ll ask him then.I saw your advertisement in the Guardian yesterday and am writing to apply for theposition mentioned there, job reference number PT7889./ How long has it been since welast saw each other?sendWe will send the originals by snail mail.Unfortunately, the product which you have sent me doesn’t seem to work.The amount which was sent doesn’t seem to match that on the invoice.tellCould you tell me ?/ You can probably tell that I had to rush the last few pages.You told me to contact you if I had any further questions about I was told that I should write to you about wonderI wonder whether it is possible to I’m wondering if I can I was wondering if you could workUnfortunately, the product which you have sent me doesn’t seem to work.My name is and I work for I don’t know if you remember me or not, but we worked together in the late 90s in Rome.I was working on the report when suddenly I realised writeSorry to write to you out of the blue, but Thanks for writing back so quickly.I am writing to you concerning the recent bad publicity on your products.As requested, I’ve written a report on changes in the industry since 2011.This report was written in order to Are there any differences in meaning between phrases above that are similar to eachother, e.g. the ones in italics?Written by Alex Case for UsingEnglish.com 2013

Key Words in Business Writing- Tense Review Games Game 1: Key words in business writing Tense review card game Take one of the cards and try to make example sentences with as many different tenses and verb forms as you can. You will get one point for each different tense or verb form t

Spelling Words ending in ious Words ending in cious Words ending in tial / cial Challenge words Challenge words Words ending in ant / ance ent / ence words ending in ible and able words ending in ibly and ably Challenge words Challenge words Short vowel i spelled with y Long vowel i spelled w

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Image{jcomments off}1. alternatives — any other choices a person or group has, rather then agreeing with the other person or group
Example: «We can ask them to do A if we do B, but they have many alternatives.»

2. arbitration — when a neutral person or group comes in to settle a disagreement
Example: «If we can’t agree by midnight tomorrow, this case will go to arbitration.»

3. commitment — an obligation to do something or deliver something
Example: «We’ve made a commitment on this point. If we don’t do it, the agreement will fall apart.»

4. compromise — an agreement where you get less than you want but also give less than the other person wants
Example: «If we don’t compromise, this deal will never get done.»

5. concession — accepting less on one specific point in order to get something from the other person on a different point
Example: «Okay, you’ve made a concession on price, so we can make a concession on the delivery date.»

6. confidentiality — an agreement that prevents either side from talking about the agreement in public
Example: «I’m sorry but our confidentiality agreement prevents me from answering your questions in detail.»

7. equivalent — a proprosed agreement that is different from, but equal in value to, a previous proposal
Example: «We can’t agree to that proposal, but here we would like to suggest an equivalent package for you to consider.»

8. facilitation — a process where people, called facilitators, try to make it easier for two people to reach an agreement
Example: «You may not reach a better agreement with facilitation, but you will reach an agreement faster.»

9. final agreement — the results of the negotation that everyone agrees to put into action
Example: «After six long months, we now have a final agreement.»

10. good faith — being honest about your intentions
Example: «If we negotiate in good faith, we are sure to reach an agreement eventually.»

11. impasse — when two sides hold different positions that they are unwilling to change
Example: «We were close to an agreement but we suddenly hit an impasse over payment terms.»

12. intermediary — a person who communicates between the two sides of a negotiation
Example: «They’ve been negotiating through an intermediary after that big argument last week.»

13. issue — a topic that needs to be discussed in a negotiation
Example: «Money is the biggest issue in this negotiation, but resources and responsibilities are important issues too.»

14. mediation — when a neutral person or group comes in to identify the issues, explore options and clarify goals
Example: «If we use mediation, it may help to move the negotiations forward.»

15. offer — one or more options that is sent by one negotiator to the other
Example: «Let’s offer them a one-year service contract and see how they respond.»

16. package — a combination of options that has been offered as a solution
Example: «John put this package together last night. Let’s look at each option and see if we really want to offer this.»

17. party — either side in a negotiation is called a party, whether one individual or a whole group
Example: «If party A accepts party B’s proposal, then the negotiation is finished.»

18. proposal — any suggestion or idea given to one party from the other
Example: «We’ll look at your proposal during the coming week and give you our response the following Monday.»

19. tentative solution
an agreement that depends on some conditions, so that it might not be a final agreement Example: «At last we’ve reached a tentative agreement. Perhaps these long negotiations will be over soon.»

20. trade-off
— an exchange process in which one side gives up partly on some issues in order to gain on other issues
Example: «There are always trade-offs when negotiating. You can’t win them all!»

 Source: www.teacherjoe.us

English is the global language of business. Given that the world is so interconnected and multinational companies are growing in number, the importance of learning business English is higher than ever. By learning the type of English that is used in a business context you will be able to understand and communicate effectively with business people from other countries.

Committing time and making an effort to learn business English can have an enormous impact on your career, salary, business opportunities and personal development. A good way to start is by learning some key business English vocabulary which are standard terms in most companies.

using Business English in work

We have put together a list of 25 key business English vocabulary words for you to study to get you started……

1. Forecast (verb): to forecast something means to predict what might happen in the future.  For example, an economist may forecast (predict) a decrease in interest rates or company might forecast sales for the coming year.

*Forecast (noun): a document which outlines what is likely to happen in the future.  For example, the sales forecast for the company was promising.

2. USP (noun): This is an acronym for Unique Selling Point, which is a feature of a product that makes it different or unique from other products on the market.  For example, Toms Shoes’ USP is that they give a new pair of shoes to a child in need for every pair that you purchase.

3. Cold call (verb): To cold call someone is when you phone or visit a customer to sell them something that they haven’t asked for. For example, most Telesales (jobs where you sell something by phone) jobs descriptions will state that you must be prepared to cold call.

4. Startup (noun): A startup is a new company that has just started operating. The word startup is often used to refer to companies in the technology industry. Silicon Valley in the US has a lot of startups located there.

5Brand (noun): a combination of design, logos, signs, symbols, words, slogans, colors, or style that creates an image about a particular product and identifies or differentiates it. Basically, features of your brand are the things that identify your company.  For example, Branded clothes are always more expensive that non-branded clothes.

6. Pivot: Pivot can be used as a noun or a verb. It refers to a change in strategy that happens when a new company realizes that it needs to shift to a different direction to be successful.

For example, Groupon was initially a fundraising site but they they pivoted their strategy and focused on applying the same idea to discounts with suppliers which was much more successful.  

7. Strategy (noun): A strategy is a plan which is used to achieve a goal or an aim. For example, companies can use an acquisition strategy to acquire similar businesses in other areas to expand their operations.  

8. Launch (verb): to launch something is to advertise it and make it available for customers to buy. For example, customers often camp outside Apple stores for a few nights before their newest product launches.

9. Slogan (noun): A slogan is a short phrase used by a company in advertising. A slogan is memorable and easily recognizable by customers.

For example
– Nike’s slogan is “Just do it”.
– McDonald’s slogan is “I’m loving it”.

10. Target market (noun): The target market for a product is the group of people who the product is aimed at. The interests and characteristics of these people help the company selling the product to market it.  For example, the target market for Rolex watches is wealthy males above the the age of 35.

Business English newspaper

11. Shareholders (noun): Shareholders are people who own shares or ‘piece’ of a company. For example, if you buy shares in a company, you are one of that company’s shareholders.

12. Perk (noun): A perk is an extra benefit that you get from working for a company aside from your salary. For example, Disney employees often get discounted or free entry to Disneyland as a perk.

13. Resign (verb):To resign means to you tell your employer that you want to leave your job.   Example: The man resigned last week after a disagreement with his boss.

14. Strike (verb/noun): To strike’ means to stop working to protest working conditions. In English we often use the phrase ‘to go on strike’  For example, employees usually strike when they want more money or better working conditions.

15. IPO (noun): This is an acronym for an Initial Public Offering, which refers to when a company raises money by offering stock to the public for the first time. This means anyone can buy a piece or shares of a company.  For example, Facebook’s IPO was one of the biggest in history.

16. Venture capital (noun): This is financial support that is given to startup companies and small businesses that the investors believe have long-term potential for growth. For example, Sequoia Capital, which is a Venture Capital firm, invested $60mil in WhatsApp and received $3billion in return for the initial venture capital provided when WhatsApp was sold.

17. Deal (noun): A deal is when two parties agree to buy, sell or exchange a product. For example, one company might make a deal with another company to sells its products. 

*A deal also refers to a purchase which was ‘good value’ or cheaper than expected. For example, if you buy a product on sale it is considered a good deal.

18. Quote (verb/noun): This business English vocabulary word can be used as a noun or a verb. It refers to a company telling a customer how much money they will need to pay for the company to do the work for them. For example, a builder might quote $220,000 as the cost of building a house for someone. The person receives a quote from the builder.

19. Tender (verb/noun): A tender is a process where a government or large organisation invites relevant companies to bid for a project. Companies send a tender document which outlines the company’s fees, goals and timelines, as well as their particular expertise.  For example, governments often use the tender process to hire private companies for work.

20. HR (noun): This is an acronym for Human Resources. It refers to both;

  • the people who work for a company – the resources of the company that are human
  • and the department which manages the people who work for the company.

For example, Human Resources is usually responsible for hiring and firing employees.

English for business meetings

21. Joint-venture (noun): A business arrangement where two companies decided to work together to achieve a certain goal. For example, communication companies often work together in a joint venture to expand their coverage or to expand into a new region. In 2001, Sony and Ericsson agreed a joint-venture for the mobile phone market.

22. Demand (noun): An economic principle which balances a consumers desire to purchase a product with the amount that it costs. The higher the cost of a product, the lower the demand will be. The opposite is also true, the lower the price, the higher the demand will be.  

23. Supply (noun, verb): An economic principle which balances the number of products being produced with the number of products the public wants. If the supply increases above the demand, the cost of the product will need to be lowered. If the supply is lower than the demand, the price can increase.

24. Wholesaler (noun): A wholesaler is a person or company which buys a large amount of goods, stores them in a warehouse and then sells them to different companies for resale. For example, normal convenience stores buy their products from a wholesaler and not directly from the person or company that makes the product.

25. Fire (verb): ‘To fire’ a worker means to tell someone they are no longer employed by the company – to terminate their job. It normally occurs when the employee has acted badly towards the company or another worker or if they have repeatedly failed to do their job. For example, a worker might be fired for arriving late to work every day.

The business English vocabulary taught in this article are all frequently used in a business context around the world and are important for people who want to learn English for their work.

Learning the business vocabulary in this article is a good way to start your journey to becoming fluent in Business English. An ability to speak the ‘global language of English’ and to be able to communicate with businesspeople around the world will help you excel in your career. You simply must learn English if you wish to succeed in a global economy.

Business writing must be so clear that 100 percent of the readers understand 100 percent of the message 100
percent of the time. Unfortunately, the average businessperson comprehends writing at a 10th grade
level, meaning some readers comprehend at the 8th or 9th grade level. To make matters
worse, most businesspeople scan email to get the general idea and respond without reading the email more
carefully. Business writing that contains long, complex sentences and unnecessarily complex language will result
in miscommunication that creates frustration and error. The content of your business writing is in two levels: a
surface level and a deep level. The surface level comprises the words and sentences you use. The deep level
contains the underlying meaning. The following two statements are different in the surface level, but identical
in the deep level.

Incorrect

Having been in receipt of the query in response to the April 4 correspondence, herewithin find the
requisite exposition of aforementioned appraisement of the said holdings.

Correct

We received your letter asking about our April 4 letter with the appraisal of your property. In this
letter, I explain how we arrived at the appraisal value.

Writing simply and clearly doesn’t dumb down the writing. You can change the surface structure of your business
writing so you convey the same deep message using shorter sentences and simple vocabulary with no loss of
meaning. This blog explains how you can write more clearly and simply so all of your readers can understand your
message.

Good business writing is a skill you or your staff can learn.

Learn by writing actual documents.

Receive detailed instructor feedback.

Courses customized to your skill level.

EXPLORE THE COURSES

Business Writing Guideline 1

Write Short, Clear, Complete Sentences in Business Writing

Always use simple, straightforward sentences in business writing. Avoid complex sentences and constructions.

Some business writers think that using simple language is “dumbing down” the business writing to the lowest level
and that the explanations lose something. To them, using complex words and sentence structures seems to make the
writing look more intelligent, businesslike, or professional. Nothing could be further from the truth. The
information readers need to accomplish business objectives can be written fully and clearly using simple,
straightforward, direct language. Writing clearly and simply is particularly important in business emails
because the reader must act correctly and successfully based on the content.

Read more about clear sentences.

Don’t Write in Shorthand

Don’t drop articles (a, an, and the) and the other glue words that hold sentences together
thinking that the business document will be quicker to write and the reader will pick up on the missing words.
Dropping words in business writing makes the writing more difficult to read and saves very little time.

Write
in complete sentences and include all of the smaller glue words, especially articles.

Dropped words

Request you locate employee information in database.

Full sentence

Please locate this employee’s information in the company database.

Write Complete Sentences

Some business writers write business emails that sound like they are text messaging or writing as thoughts pop
into their minds. This is an example:

Incorrect

Can’t get to the meet tonite. Fill me in–lunch maybe afternoon maybe….call.

Business writing should contain the same complete sentences you would use in a letter. The few seconds it takes
to do that may save the reader from having to spend a few minutes trying to figure out what you mean and may
save you from receiving a business email asking what you meant to convey. Instead of the clipped text-message
business writing, write like this:

Correct

I can’t get to the meeting tonight. Fill me in on what happened tomorrow. Call me in the morning and we
can arrange to have lunch or get together in the afternoon for a few minutes.

Put Only One or Two Ideas in Most Sentences

Generally, limit the amount of information you include per sentence to one or two ideas, with an occasional
sentence containing three and even four ideas. Break up longer sentences in your business writing into smaller
thoughts:

Too Long

The best thing to do in this situation is to remember not to input
more data, which can cause the data already entered to be lost and can result in your having to re-enter the
data, and possibly you may need to re-enter the data from the previous entries that could have been
corrupted.

Better

The best thing to do in this situation is to stop inputting data. If
you input more data, you may lose the data you have already entered. That may result in your having to re-enter
the data you just entered and, possibly, the data from the previous entries that could have been corrupted.

Use Short, Simple Sentence Constructions

Keep subject, verb, and object together in business writing. Avoid putting interrupting words in the middle of a
sentence. If you have a comment to insert, put it at the beginning or end of the sentence, or rewrite the
sentence so the comment doesn’t interrupt the meaning.

Interrupted

A corporation, because of its permanent legal status, generally has more
credibility with potential clients.

Better

Because of its permanent legal status, a corporation generally has more
credibility with potential clients.

Interrupted

ABC Corporation has struggled, over the course of 2015, to see its strong
operating results reflected in its share performance.

Better

During 2015, ABC Corporation has struggled to see its strong operating results
reflected in its share performance.

Avoid Mixed Grammatical Constructions in Your Business Writing

Mixed

The hiring process is long and tedious is why you should apply now.

Better

The hiring process is long and tedious, so you should apply now.

When possible, begin sentences with the subject.

Subject buried

There is no law that specifically addresses this question.

Better

No law specifically addresses this question.

Use Active Voice

Active voice shows the subject doing something rather than something being done to the subject. Using the passive
voice slows down your writing and makes it less forceful.

Passive voice

New regulations have been proposed by committee members.

Active voice

Committee members proposed new regulations.

Use the Simplest Tense in Business Writing

Tense refers to the time of an action. Unless you have a really good reason to use another tense, always write in
the present, future, and past tenses. Avoid conditional or perfect tenses in business writing.

Avoid

We had been aware that the argument could have been less confusing.

Simpler

We knew the argument was complicated.

Read about courses in writing
clear sentences.

Business Writing Guideline 2

Use Simple Vocabulary

Many business writers fall into using a jargon language in their business writing, with vocabulary such as “as
per your request,” “thanking you in advance,” and “commensurate with our aforementioned agreement.” Don’t do
that. Instead, use the same plain, simple words you would use if you were speaking.

Delete words that
don’t add meaning but do give the business writing a distant, overly formal feel, such as “It has come to my
attention” and “to that end.” Your goal is to communicate clearly; simple vocabulary will help you achieve your
goal.

Address readers directly using “you” in business writing. Even when you’re writing an e-mail to a
number of people, they’re reading it as individuals. Use “you” instead of “all employees” or “everyone.”

Read more about
clear vocabulary

Business Writing Guideline 3

Use Simple Punctuation in Business Writing

Don’t use dashes, semicolons, ellipses (dots), and other punctuation that extends sentences and makes the
relationships among words unclear. Use parentheses sparingly in business writing.

Use such punctuation in
technical, academic, and more formal types of writing that can be unclear and complex, but business writing must
be clear and straightforward. When you find yourself wanting to use complex punctuation in business writing,
start a new sentence instead.

Good business writing is a skill you or your staff can learn.

Learn by writing actual documents.

Receive detailed instructor feedback.

Courses customized to your skill level.

EXPLORE THE COURSES

Complicated punctuation

Place the order number in the top blank–making sure to
include the ED at the beginning; including date ordered and method of payment–check or credit
card–unless payment will be made at time of delivery.

Simplified punctuation

Place the order number in the top
blank. Make sure to include the ED at the beginning. Include the date ordered and method of payment (check or credit card). Do not put anything for the method of payment if you will pay at the time of delivery.

Don’t use a series of exclamation points or question marks for emphasis in your writing. Business writing has
no nonverbal signals, so the reader can’t see you smiling or hear the calm tone of your voice as you say the
words. Instead, a reader may easily feel you are angry or frustrated. Your emphatic exclamation points or
question marks in business email may sound to the reader like lecturing, whining, or shouting. You have no
control over the reader’s reactions when you aren’t there speaking the words.

Write clear, simple, short sentences in your business writing. If you are writing simple sentences with only
one or two ideas per sentence, you will not need complex punctuation. Complex punctuation often results from
trying to stack disorganized thoughts into sentences that are too long to begin with. Long sentences only
slow down the reader as the reader organizes the thoughts in his or her mind; the writer should have done the
organizing. Always remember that clarity is your main goal in business writing.

Read more about learning to use correct
punctuation.

Business Writing Guideline 4

Avoid Using Pronouns

Pronouns are words that stand for nouns, such as “he,” “she,” “them,” and “they.” They are useful because
some sentences sound odd when the noun is repeated, as in “We met with Jim at Jim’s house.” We would write,
“We met with Jim at his house.” However, always use the noun in business writing if the sentence doesn’t
require the pronoun for clarity or the flow of the sentence.

First write your sentence without a
pronoun. If the sentence sounds really odd because you’ve used the noun recently, use the pronoun. Make sure
the writer will have no difficulty understanding which noun the pronoun is referring to. If you have been
using two nouns the pronoun might refer to, use the noun. For example, instead of “Simon and Arny dropped
off the package before he left on the trip,” you must write “Simon and Arny dropped off the package before
Arny left on the trip.”

Read more about using pronouns correctly.

Business Writing Guideline 5

Use Key Words Consistently in Business Writing

Words represent concepts. Once you open a concept using a word in your business writing, you must not change
the word in because the reader may assume that a new word means a new concept. That will create confusion.
For example, this is the opening sentence for a block of information:

Example

Holding training sessions in several remote sites would be better than bringing people in from the
field to the home office.

These are the key words: training sessions, several remote sites, bringing people in from the field, and home
office.

You learned in high school English that you should avoid repeating words to make the writing sound good. That is
true with words that carry no essential meaning. However, in business writing, don’t use alternative words for the key words. Use them over and over again without changing them. In business writing, your
objective is to communicate clearly, not write the great American novel.

In the example sentence above, “remote sites” are key words. See the confusion that results when you change the
term in the next sentences:

Example

Incorrect

Holding training sessions in several remote sites would be better than bringing
people in from the field to the home office. A distance learning location would have facilities
that could enhance the training. One way to ensure that our training is consistent is to have
regional training locations with the same instructors going from region to region to do the
training.

The reader is left wondering whether “remote sites,” “distance learning location,” and “regional training
locations” are the same thing. Is the writer introducing two or three different options? Each seems to be
opening a new concept. Once the writer settled on “remote sites,” she should have locked in that term, as in
this example:

Example

Correct

Holding training sessions in several remote sites would be better than
bringing people in from the field to the home office. These remote sites would have
facilities that could enhance the training. One way to ensure that our training is consistent is
to have a remote site in each region with the same instructors going from region to region
to do the training.

Key words in the statement of contents of your business writing

The primary key words are in the statement of contents at the beginning of the e-mail.

Statement of contents:

“A focus on telemarketing would provide four benefits to our company: . . . .”

Key words:

“telemarketing,” “benefits”

Do not change the key words. Use them consistently throughout your business document. Don’t change them to
“phone services,” “marketing by phone,” “advantages,” “features,” or any other synonym.

Main point key words in business writing

The main points have their own sets of key words in business writing. In the example that follows, the four
main points are in the statement of contents after the colon:

Example

Correct

A focus on
telemarketing would provide four benefits to our company: a decrease in direct mail
costs, more openings to cross-sell to customers, opportunities to gather market research data, and
promotion of the image of the personal touch we say we provide.

These are the key words:

  • decrease in direct mail costs
  • more openings to cross-sell to customers
  • opportunities to gather market research data
  • promotion of the image of the personal touch we say we provide

Question or guideline key words in business writing

If you are answering questions contained in a business document such as a request for a proposal, audit
guidelines, or other instructions for your responses, the words in the questions or guidelines should become
key words. Usually, begin your response by repeating the question or guideline. If you do not repeat the
entire question or guideline, repeat as much of the question or guideline as necessary. In any event, always
use the requester’s words in your responses. They become the key words.

The question in the request
was, “How many hours were spent completing the project design?” In the following response, the writer
included the question, verbatim, and used the key words in the response:

Example

“Question 4: How many hours were spent completing the project design?”

Example

“Answer: We spent 74 hours completing the project design.”

Choose key words in business writing that are meaningful to the reader.

Use the reader’s words in business writing. Avoid changing them to other words, even if you feel the other
words are better somehow.

Use key words to identify problems in unity and clarity.

The key words unify and clarify your business writing. They unify your writing by letting the reader know how
the information fits together. Each time you repeat a key term, the reader is able to fit the contents into
the overall picture that has the key term as its focus. That clarifies business writing because the reader
is able to fit the pieces of your puzzle together as you present them.

You can use the key words to identify problems in unity and clarity. If the key words don’t appear
consistently throughout the document, that is a signal that the writing is not unified, making it unclear.

Check the opening sentences and the closing sentences of the sections and paragraphs in your business writing.
Normally, you should see the key words in both sentences or in the sentences adjoining them. If you don’t see
the key words, look at the writing to see whether the focus changed.

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