From Wikipedia, the free encyclopedia
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| Product type | Mobile telephony, mobile phones retailing, international telephony, broadband Internet, IPTV, city-wide Wi-Fi, domain name registrar and others |
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| Owner | PJSC VimpelCom/Veon |
| Country | Russia |
| Introduced | 1993; 30 years ago |
| Related brands | Bee+, Golden Telecom, Corbina |
| Markets | Russia, CIS, Eurasia |
| Tagline | «30 years on your side» (2022-2023) «On your side» |
| Website | beeline.ru |
Beeline (Russian: Билайн), earlier Bee Line GSM (Russian: Би Лайн GSM) is a telecommunications brand by company PJSC VimpelCom, founded in Russia.
PJSC VimpelCom is Russia’s third-largest wireless[1] and second-largest telecommunications operator.[2][3] Its headquarters is located in Moscow.[4] Since 2009, PJSC VimpelCom has been a subsidiary of VimpelCom Ltd., which has become Veon in 2017. It is based in Amsterdam. VimpelCom’s main competitors in Russia are Mobile TeleSystems, MegaFon and Tele2.[5]
The commercial service was launched under the Beeline brand, a brand developed by Fabela in late 1993 to differentiate the company as a youthful and fun company, rather than a technical company. The name comes from the English term «beeline», meaning the most direct way between two points.
VimpelCom relaunched Beeline with the current characteristic black-and-yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness, friendliness, effectiveness, simplicity, and positive emotions; with a new slogan «Живи на яркой стороне» (Live on the bright side). The rebranding campaign was hugely successful and the principles associated with the brand «captured hearts and minds», in the words of the company.[6]
History in Russia[edit]
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This article needs to be updated. Please help update this article to reflect recent events or newly available information. (February 2017) |
OJSC VimpelCom was founded in 1992 and initially operated AMPS/D-AMPS network in Moscow area. In 1996 it became the first Russian company listed on the New York Stock Exchange (NYSE: VIP).[7][8]
In November 2005 OJSC VimpelCom stepped further with foreign acquisitions by acquiring 100% of Ukrainian RadioSystems, a marginal Ukrainian GSM operator operating under the Wellcom and Mobi brands. The deal has been surrounded by a controversy involving two major shareholders of VimpelCom: the Russian Alfa Group and Telenor, the incumbent Norwegian telecommunications company.[9]
The company’s current (as of July 2008) license portfolio covers a territory where 97% of Russia’s population resides, as well as 100% of the territory of Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia, and Armenia.[10] VimpelCom also has a 49.9% stake in Euroset, the largest mobile retailer in Russia and the Commonwealth of Independent States (CIS).[11] In May 2010 VimpelCom merged with Kyivstar to form VimpelCom Ltd., the largest telecom operator group in the CIS. Alexander Izosimov, CEO of OJSC VimpelCom, was appointed president.
Outside Russia[edit]
Armenia[edit]
On 16 November 2006, PJSC VimpelCom acquired the 90% share in Armentel CJSC held by the Hellenic Telecommunications Organization SA (OTE) for €341.9 million.
Australia[edit]
In November 2018 it was observed that Beeline owns a range of 1000 numbers with the +61 country code, from +61497906000 to +61497906999. Unfortunately, numbers in this range have been used for a Technical support scam, posing as a Windows Help Desk in cold calls to Australian and New Zealand numbers. [12]
Georgia[edit]
![[icon]](https://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Wiki_letter_w_cropped.svg/20px-Wiki_letter_w_cropped.svg.png){kind=small} |
This section needs expansion. You can help by adding to it. (July 2020) |
Beeline (now rebranded as cellfie) is active in Georgia. The first mobile call with Veon Georgia (brand Beeline) was initiated on March 15, 2007. From this time onward, the company has been actively developing and as of today it provides 1.3 million customers with 2G GSM 900/1800MHz, 3G 2100 MHz and 4G 800/1800 MHz wireless services.[13]
Kazakhstan[edit]
In 2004, PJSC VimpelCom, in its first move outside Russia’s territory, acquired Kazakhstani cellular operator KaR-Tel (brand names K-Mobile and Excess).[14]
Kyrgyzstan[edit]
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This section needs expansion. You can help by adding to it. (July 2020) |
Beeline is active in Kyrgyzstan and it is one of the most popular cellular carrier in Kyrgyzstan.[15] The first call on GSM network of Kygyzstan was made on August 1st, 1998. In 2001 the trade name MobiCard was established that turned into brand Mobi in 2007. In 2009 company started to provide services under international brand Beeline. As for 2022 company provides services in standards of GSM-900/1800 and WCDMA/UMTS 2100/900 (3G) and LTE 800/1800/2100/2600 (4G).
Laos[edit]
In 2011 Beeline entered Laos as VimpelCom Lao, replacing former Tigo. 22% shareholding remains with Lao government. 3G HSPA+ services began in January 2012. Numbers on Beeline Laos are 020-7xxx-xxxx. Beeline Laos 4G LTE to be launched soon. Now it is on a trial period.[16]
Ukraine[edit]
Beeline Ukraine (known as Ukrainian RadioSystems (URS) before February 2007) was a mobile operator in Ukraine with 2.22 million GSM subscribers (February 2007). The company operated under Beeline brand. In 2010 Beeline merged with Kyivstar. Now all Beeline Ukraine subscribers became Kyivstar subscribers.
The company was founded in 1995, and Motorola acquired 49% of the company in 1996. URS obtained a GSM-900 license in 1997, but Motorola backed off the venture the same year due to an alleged government favoritism to another mobile operator. The Korean Daewoo picked up the ownership, didn’t do much to grow the business and sold it to a Ukrainian financial group in 2003. In November 2005, 100% of the company’s ownership was acquired by the Russian VimpelCom for $230 million. The deal was surrounded by a controversy involving two major shareholders of VimpelCom: the Russian Alfa Group and Telenor, a Norwegian telecom conglomerate.[9]
Following the acquisition by VimpelCom, all of the company’s services have been rebranded as Beeline, similar to a VimpelCom’s major mobile assets in Russia. In 2010 Beeline Ukraine (URS) was merged with Kyivstar. Now company operates only under Kyivstar brand.
Uzbekistan[edit]
Beeline is active in Uzbekistan and it is one of the most popular cellular carrier in Uzbekistan.[17][18]
Vietnam[edit]
In July 2009 VimpelCom cooperated with a Vietnamese telecommunication company, GTel Telecommunications, to open a new mobile phone network in Vietnam called Beeline Vietnam. However, in 2012, after three years of business losses, Beeline withdrew from the joint venture and the Vietnamese market in general. Gtel Mobile continues to exploit the remaining base in Vietnam with a new brand, Gmobile.[19]
References[edit]
- ^ «Ъ-Газета — «МегаФон» больше не третий». 25 May 2010. Retrieved 17 July 2015.
- ^ «Интернет-издание о высоких технологиях». Retrieved 17 July 2015.
- ^ «Ъ — «Большая тройка» отчиталась». 13 March 2012. Retrieved 17 July 2015.
- ^ «VimpelCom — Contacts». Archived from the original on 2008-07-02. Retrieved 2008-07-03.
- ^ «Svyazinvest Puts Cell Assets Up for Sale». Kommersant. 2007-06-25. Archived from the original on 2011-06-06. Retrieved 2008-07-03.
- ^ «Brands». VimpelCom. Archived from the original on 2012-07-25. Retrieved 2012-07-30.
- ^ «NYSE Euronext Timeline». Archived from the original on 2015-05-08. Retrieved 2017-08-24.
- ^ Kramer, Andrew E. «Vimpelcom». The New York Times.
- ^ a b Bjorndal, Bente (2005-05-24). «Telenor to Fight New Alfa Group Lawsuit over Ukraine’s WellCom». Forbes. Retrieved 2008-07-03.[dead link]
- ^ «VimpelCom — Geography». Archived from the original on 2008-07-02. Retrieved 2008-07-03.
- ^ «VimpelCom». Archived from the original on 7 February 2013. Retrieved 17 July 2015.
- ^ «WhoseNumber.info». Retrieved 2018-12-11.
- ^ «About Company».
- ^ «Vimpelcom — History — 2004». Retrieved 2008-07-03.[permanent dead link]
- ^ «О нас — Бишкек и Чуйская область». beeline.kg. Archived from the original on 2018-10-23. Retrieved 2018-02-05.
- ^ «Lao Telecom 4G LTE internet in service in 2014?». Archived from the original on 11 September 2012. Retrieved 17 July 2015.
- ^ «Beeline — O’zbekiston uyali aloqa operatorining rasmiy sayti». beeline.uz. Retrieved 2022-08-26.
- ^ «Beeline Uzbekistan». halberdbastion.com. Retrieved 2022-08-26.
- ^ «Gmobile replaces Beeline, targets Mekong». Saigon Times. 19 September 2012. Archived from the original on 27 February 2014. Retrieved 4 January 2013.
External links[edit]
Wikimedia Commons has media related to Beeline.
- Investor relations web site
- Corporate web site
Bees are purported to have a powerful sense of direction that enables one to return via a straight line to its hive from any location. We can’t vouch for the science here, but the idea underlies the word beeline, which means a direct, straight course.1 The word also works as a verb (inflected beelined and beelining) meaning to move swiftly in a direct, straight course.2 It has been in English at least since the early 19th century; the oldest example cited in the OED is from 1830.
Many dictionaries list the word with a hyphen—bee-line—and it sometimes appears as two distinct words. But English’s compounding impulse has done its work. This ngram indicates that the one-word, unhyphenated beeline overcame the alternatives over half a century ago.
Examples
My gang makes a beeline for the closest roller coaster, the Dragon. [Washington Post]
I’ll spot a menu guy as I’m darting down the street, late for an important meeting, and beeline over for one of my own. [Try This, Danyelle Freeman]
In recent days, as Gingrich beelined to the top of polling, examination of his past intensified. [Des Moines Register]
[H]e took a shortcut through the sandbox, sending sand and shovels flying as he made a beeline for the coveted Big Wheel tricycle. [The Male Brain, Louann Brizendine]
On the upside, investors made a beeline for stocks with defensive qualities or where earnings are relatively less prone to the economic cycle. [Independent]
References
1. http://www.oed.com/view/Entry/16941 ^
2. http://www.thefreedictionary.com/beeline ^
Other resources
“Make a bee-line for” at The Phrase Finder
14 октября 2021, 12:43
«Билайн» переименовался в «билайн»
Билайн/Facebook (компания-владелец Meta признана экстремистской организацией)
Российский оператор связи «Билайн» обновил свой бренд. Как сообщается в Telegram-канале компании, в том числе была переименована сама компания — теперь она называется «билайн».
На обновленном логотипе название пишется со строчной, а не заглавной буквы. Представитель оператора уточнил, что такое написание призвано сделать акцент на «человечности, простоте и диджитальности» бренда.
Изменения подвергся и слоган, теперь он звучит как «На твоей стороне». В компании объяснили обновление тем, что «билайн» переходит на сторону своих клиентов, «готов поддерживать их в достижении их целей и задач».
В «билайне» пообещали, что новыми героями реклам будут обычные люди со всеми их особыми чертами характера, привычками, желаниями и потребностями.
Ранее о серьезном обновлении объявила корпорация Mail.Ru Group. Холдинг решил переименоваться в VK, в честь одноименной социальной сети, главного проекта компании. В результате большинство сервисов, входящих в Mail.Ru, будут указываться с новым названием, включающем VK.
Other forms: beelines
A beeline is the swiftest, most direct route between two points. If you are shopping at the mall on a weekend afternoon and you see an empty parking space, you should make a beeline for it or risk circling the lot for hours.
The word beeline combines the words bee and line. The idea behind the word is the belief that a bee, when it is done feeding, will take the shortest path back to its hive without delay or meandering. So beeline not only has the sense of being a direct route, but also that there is some haste behind the action. If you make a beeline for the chocolate at a party, you went straight to the dessert table without eating dinner first.
Definitions of beeline
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noun
the most direct route
“he made a
beeline for the bathroom”
DISCLAIMER: These example sentences appear in various news sources and books to reflect the usage of the word ‘beeline’.
Views expressed in the examples do not represent the opinion of Vocabulary.com or its editors.
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English[edit]
Alternative forms[edit]
- bee-line
Etymology[edit]
From bee + line, due to the belief that a bee returns to its hive in a straight course, originally an Americanism.[1]
Pronunciation[edit]
- IPA(key): /ˈbiːlaɪn/
- Rhymes: -iːlaɪn
Noun[edit]
beeline (plural beelines)
- A very direct or quick path or trip.
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to make / strike a beeline for / to something
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The children made a beeline to the swimming pool.
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1922 February, James Joyce, “[Episode 16]”, in Ulysses, Paris: Shakespeare and Company, […], →OCLC:
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Discussing these and kindred topics they made a beeline across the back of the Customhouse and passed under the Loop Line bridge where a brazier of coke burning in front of a sentrybox or something like one attracted their rather lagging footsteps.
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1998, Cory Doctorow, Super Man and the Bug Out[1]:
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Hershie made a beeline for Thomas’s table, not making eye-contact with the others — old-guard activists who still saw him as a tool of the war-machine.
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- (mining, chiefly historical) A dynamite fuse made with a small quantity of dynamite powder along its length, so that the spark travels quickly and at a specific known rate.
Translations[edit]
straight course, ignoring established paths of travel
Verb[edit]
beeline (third-person singular simple present beelines, present participle beelining, simple past and past participle beelined)
- To travel in a straight line, ignoring established paths of travel.
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2002, Tim Cockey, Hearse of a Different Color[2], Hachette Books, →ISBN:
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A uniformed policeman came off the elevator and beelined for the nurse’s station. I beelined into the stairwell. I wasn’t in the mood for chatting with the police.
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2009 November 24, Simon Dumenco, “Oriole Kooky”, in The New York Times[3], →ISSN:
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Suddenly, a woman beelines to the president, climbs to join him on his platform, there’s no security around to stop her and leans in for a kiss.
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See also[edit]
- as the crow flies
- like a martin to his gourd
References[edit]
- ^ “Beeline” in [John Camden Hotten], The Slang Dictionary […], 5th edition, London: Chatto and Windus, 1874, page 80.