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We have all heard of word of mouth advertising.
Ever heard of word of mouth advertising?
People heard of him through word of mouth or from accidentally coming across one of his books.
Люди узнавали о нем либо от друзей, либо случайно натолкнувшись на одну из его книг.
If we heard these words out of the mouth of an avowed nationalist politician, it [would] be truly scary, Mr. Ponomaryov says.
Если бы мы услышали такие слова от открыто националистического политика, это было бы действительно страшно», говорит Пономарев.
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word of mouth
The verbal sharing of information. A: «How did you hear about our bakery?» B: «Oh, word of mouth. My dad told me about it.» We don’t have the budget for a big marketing campaign, so we’ll just have to hope that buzz about our shop gets spread by word of mouth.
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.
word of mouth
spoken language; informal or unofficial discourse.
1987 Bruce Duffy The World As I Found It His ideas were repeated by word of mouth or passed around as transcripts of the shorthand notes that his students doggedly took down during his lectures.
Farlex Partner Idioms Dictionary © Farlex 2017
word of mouth, by
Orally. This phrase dates from the sixteenth century and persists to the present, though simply “orally” would be more direct. “A little message unto hir by worde of mouth,” wrote Nicholas Udall in Ralph Roister Doister (ca. 1553), presumably differentiating it from a written message.
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer
- by word of mouth
- word of mouth, by
- have an argument
- have an argument (with someone)
- mm-hmm
- mhm
- mm
- go in with
- go in with (someone)
- have a skin like a rhinoceros
References in periodicals archive
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Jordanians are exposed to many sources of information on a daily basis, such as Mobile SMS messaging from companies with offers to buy different products, advertising about products and services over website portals, search engines and word of mouth spread daily over social networks and social blogs.
This study explained the direct impact of Word of Mouth on Consumer Purchase Intention.
One question that these marketers are constantly trying to answer is: what sparks word of mouth? There are many ways to trigger a conversation, and the most common way is via consumers who are willing to share their personal experience, especially given that «92% of consumers trust recommendations from friends and family above all forms of advertising»( Nielsen Report, «Global Trust in Advertising and Brand Messages», 2012 ).
It’s tougher out there now and racing is jostling to get on to a new generation’s to-do list, but word of mouth still trumps all other promotions.
Positive word of mouth is a common approach to loyalty conceptualization where loyal customers become advocates for the service or product (10).
IT’S good that you are getting word of mouth recommendations — they show that you do a good job and customers are satisfied.
In spite of local habits, the overall attitude to embracing new technologies, to pur- chase online both B2C and C2C with marketplaces like souq.com, to use so- cial networks, comparison sites, word of mouth, etc.
He points out how and why word of mouth marketing works and guides readers about how it can be implemented.
CINCINNATI — When it comes to consumer word of mouth regarding brands, a new survey suggests that bad news travels faster than good news.
In contrast to US studies, we find robust evidence that the trading decisions of Chinese investors are influenced, via word of mouth, by those of their peers who maintain brokerage accounts at the same branch, but not by those whose accounts are maintained at another branch located in the same cir.
Instrumental in the refinement and widespread use of word of mouth marketing in the ag industry, she has led ag marketers to leverage positive customer experiences for increased market gains.
Social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have joined to create CHORUSao, the first system to comprehensively fuse advanced social media listening and analysis together with offline word of mouth tracking.
Marsden-based agency The Design Mechanics said word of mouth marketing — commonly known asWOM- was one of the most effective ways to gain new business and one of the easiest to measure.
is the agency’s word of mouth marketing division for banks and credit unions, specializing in many forms of word of mouth marketing, including guerrilla marketing, viral marketing, social media, buzz-generation and grassroots marketing.
Burnley Crown Court heard that he had 17 customers and built up his trade through «word of mouth«.
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1
word of mouth
сущ.
молва; сарафанное радио
Англо-русский современный словарь > word of mouth
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2
word-of-mouth
[wɜːdəv’mauθ]
The film had good word-of-mouth publicity. — Фильм получил хорошие отзывы зрителей, которые стали для него отличной рекламой.
Англо-русский современный словарь > word-of-mouth
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3
word of mouth
Англо-русский экономический словарь > word of mouth
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4
word-of-mouth
[͵wɜ:dəvʹmaʋθ]
устный, передаваемый в устной форме
producers rely on word-of-mouth advertising — продюсеры рассчитывают, что публика будет сама расхваливать фильм
НБАРС > word-of-mouth
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5
word-of-mouth
a устный, передаваемый в устной форме
Синонимический ряд:
spoken (adj.) lingual; mouthed; oral; phonetic; said; spoken; unwritten; uttered; verbal; voiced
English-Russian base dictionary > word-of-mouth
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6
word-of-mouth
Большой англо-русский и русско-английский словарь > word-of-mouth
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7
word of mouth
Универсальный англо-русский словарь > word of mouth
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8
word-of-mouth
Универсальный англо-русский словарь > word-of-mouth
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9
word of mouth
(a) передаваемый в устной форме; устный
Новый англо-русский словарь > word of mouth
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10
word-of-mouth
устный; (реклама) «из уст в уста» (информация о товаре, передаваемая устно одним потребителем другому)
Англо-русский словарь по рекламе > word-of-mouth
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11
word-of-mouth advertising
- реклама «из уст в уста»
реклама «из уст в уста»
Реклама, передаваемая удовлетворенным приобретением товара/услуги своим близким, друзьям или просто людям, стоящим рядом с ним в очереди за мороженым. Строго говоря, это не является истинной рекламой, поскольку настоящая реклама всегда оплачивается рекламодателем. Этот полезный жизненный опыт делает видом рекламы тот факт, что все, услышавшие сообщение, могут быть потенциальными потребителями этого товара или услуги. Большинство западных специалистов по маркетингу считают word-of-mouth самым эффективным видом рекламы и заявляют, что в некоторых случаях «изустная реклама» играет более важную роль при принятии решения о покупке, чем реклама в СМИ. Это особенно верно в отношении некоторых продуктов питания и предметов личного пользования. Как ни парадоксально, сложностью в использовании word-of-mouth является сложность ее использования. Важнейшую роль в формировании положительного мнения о продукте/услуге играет его/ее качество. Для того чтобы харизматичная дама с красивыми глазами, отмачивая ногти в маникюрном кабинете, упомянула своим гламурным соседкам о вчерашнем посещении «восхитительного массажиста Василия Ивановича», необходимо, чтобы услуги этого Василия были по меньшей мере качественными.
[ http://www.lexikon.ru/rekl/a_eng.html]Тематики
- реклама
EN
- word-of-mouth advertising
Англо-русский словарь нормативно-технической терминологии > word-of-mouth advertising
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12
word-of-mouth advertising
рекл.реклама из уст в уста
See:
* * *
реклама, создаваемая потребителями
* * *
рекламирование нового товара или услуги покупателем, который рассказывает своим друзьям, соседям и знакомым о достоинствах товара
Англо-русский экономический словарь > word-of-mouth advertising
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13
word of mouth marketing.
Универсальный англо-русский словарь > word of mouth marketing.
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14
word-of-mouth advertising
Универсальный англо-русский словарь > word-of-mouth advertising
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15
word-of-mouth communication
Универсальный англо-русский словарь > word-of-mouth communication
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16
word-of-mouth influence
Универсальный англо-русский словарь > word-of-mouth influence
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17
word-of-mouth influence channel
Универсальный англо-русский словарь > word-of-mouth influence channel
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18
word-of-mouth marketing
Универсальный англо-русский словарь > word-of-mouth marketing
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19
word-of-mouth publicity
Универсальный англо-русский словарь > word-of-mouth publicity
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20
word-of-mouth recommendation
Универсальный англо-русский словарь > word-of-mouth recommendation
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См. также в других словарях:
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Word of mouth — is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person to person manner. Word of mouth is typically considered a face to face spoken communication, although … Wikipedia
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Word of Mouth — Studioalbum von Jaco Pastorius Veröffentlichung 1981 Label Warner Bros. Records Format … Deutsch Wikipedia
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word of mouth — UK US (also word of mouth) noun [U] COMMERCE ► the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it: by/through word of mouth »We get most of our… … Financial and business terms
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Word of Mouth — Álbum de estudio de The Kinks Publicación 19 de noviembre de 1984 Grabación Junjio de 1983 Septiembre de 1984 en Konk Studios, Londres Género(s) Rock … Wikipedia Español
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Word of Mouth — Album par The Kinks Sortie 19 novembre 1984 Enregistrement juin 1983 – septembre 1984 Studios Konk (Londres) Durée 43:04 Genre rock … Wikipédia en Français
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word-of-mouth — ˌword of ˈmouth noun [uncountable] when people hear about something from their friends, people they work with etc: • Many of our clients come through word of mouth recommendations … Financial and business terms
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word of mouth — word′ of mouth′ n. cvb informal oral communication: rumors spreading by word of mouth[/ex] • Etymology: 1545–55 word′ of mouth′, adj … From formal English to slang
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word-of-mouth — [wʉrdəv mouth′] adj. communicated orally, as in conversation * * * See word of mouth. * * * … Universalium
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word of mouth — word of mouth, adj. informal oral communication: The rumor spread rapidly by word of mouth. [1545 55] * * * … Universalium
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word of mouth — If something becomes known by word of mouth, it is because people are talking about it, not through publicity, etc … The small dictionary of idiomes
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word of mouth — n. informal speech or conversation between persons, as opposed to writing or publishing [gossip spread by word of mouth] … English World dictionary
передаваемый из уст в уста, устный, передаваемый в устной форме
прилагательное ↓
- устный, передаваемый в устной форме
producers rely on word-of-mouth advertising — продюсеры рассчитывают, что публика будет сама расхваливать фильм 
Мои примеры
Словосочетания
word-of-mouth influence channel — канал влияния слухов
word-of-mouth influence — влияние слухов; влияние молвы
the producers rely on word-of-mouth advertising — продюсеры рассчитывают, что публика будет сама расхваливать фильм
word of mouth — передаваемый в устной форме; непосредственное общение; сарафанное радио
word-of-mouth — передаваемый в устной форме; устный
word-of-mouth publicity — устная молва
word-of-mouth recommendation — устная рекомендация; благоприятная молва
word-of-mouth advertising — реклама, создаваемая потребителями; реклама из уст в уста; устная реклама
Примеры с переводом
The film had good word-of-mouth publicity.
Фильм получил хорошие отзывы зрителей, которые стали для него отличной рекламой.
The film had good word-of-mouth publicity.
В разговорах об этом фильме хорошо отзывались.
Have you ever bought something or taken a chance on a service based solely on word of mouth? You may not have even known you did it if you don’t understand what the phrase “word of mouth” means. I’ve got some insight into this common saying, so read on and learn for yourself!
What Does Word of Mouth Mean?
“Word of mouth” refers to the communication of certain info from one person to another by spoken words. It’s when you tell another person about your experience with a product, service, or even a location.
“Word of mouth” is a really powerful marketing tool because it’s based on trust and personal recommendation. Most people are more likely to take a chance on something if a person they know recommends it rather than being influenced by advertising.
In my world of book publishing, I know for a fact that readers are far more likely to take a chance on my books if another reader suggests it rather than buy my books based on paid advertising like Facebook ads.
Is It “Word of Mouth” or “Words of Mouth”?
Let’s clear up the correct way to say the phrase. It’s “word of mouth,” not “words of mouth” or even “word to mouth.”
The use of the singular “word” encompasses the collective information being communicated, while “mouth” is how it’s transmitted.
So, it’s not multiple words coming out of multiple mouths but a single piece of information being passed along from one person’s mouth to someone’s ears.
Just think of the phrase “word on the street.” It doesn’t mean just a single word. It’s a slang way of asking “what’s being said amongst the people.”
Is “Word of Mouth” Hyphenated?
No, “word of mouth” isn’t supposed to be hyphenated unless you’re modifying the noun after it. Otherwise, it’s a two-word phrase that’s usually written without the use of a hyphen.
- I prefer word-of-mouth recommendations over paid marketing efforts.
- Do you listen to word of mouth when looking for new products?
The Origin of the Phrase “Word of Mouth”
The idiomatic saying dated all the way to 1533 and was used to define the act of speaking and actually derived from the Old English word “mop,” aka mouth.
Some say it came from the Medieval Latin term viva voce, which means with the living voice. It was first used in English around the 16th century.
The phrase itself was coined for modern usage by mathematician and statistician George Silverman after conducting a focus group test.
Using Word of Mouth in a Sentence
- I heard about this awesome new restaurant from a friend of mine, and it was amazing! I would never have gone if it weren’t for the word-of-mouth referrals.
- My neighbor recommended this plumber, who did a fantastic job fixing my sink. I trust word of mouth from friends and first-hand experiences better than an ad.
- As a prolific reader, reading at least a book a week, I tend to buy books based on word-of-mouth recommendations from readers who enjoy the same books as I do.
- Word-of-mouth advertising is the way to go these days with so much competition in the paid ads market.
- We used to get word-of-mouth knowledge from our elders, but now we get it from Google.
Word of Mouth Is King
So, whether you’re looking for a new product or service or trying to sell something of your own, the word-of-mouth basis has been preferred by people for centuries because it invokes a sense of trust. “Well, they liked it, so it must be good.” Just remember to hyphenate the saying if you’re using it to modify the noun after it, like “word-of-mouth networks.”