Getting the word out media - Word и Excel - помощь в работе с программами

Social media can be a powerful tool to help you get the word out to a wide audience in a relatively short amount of time.

Imagine that you are organizing a fundraiser for a local charity.
Explore the various social media outlets discussed in this module or
that you are aware of from your own personal and professional use
(examples include Twitter, Facebook, LinkedIn, MySpace, Instagram,
etc.).
Compose two announcements advertising the event to be posted on
two different social media sites. The first should be geared toward your
friends, family, and other social acquaintances. The second should be
written for co-workers or professional colleagues or acquaintances.
What types of media would you include in your announcements?
Written, photographic, video, or audio? Would the same media be
appropriate for both announcements? Where could you get this media? Is
it OK to copy whatever clip-art you find on the web? Why or why not? Is
it OK to use part of your favorite song? Why or why not?
Discuss which social network site would be most appropriate for
each example and explain why. Be sure to include a brief reflection on
the differences in tone, style, and content of the two postings in terms
of their intended audiences.

Your initial response should be at least 150 words.

Answer

Getting the Word Out

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If you own and run a business of any size, marketing has changed drastically in the last few decades. When the web first became a popular medium of communication and information transmission, businesses used banner ads to get the word out about their brand. But in recent years, with the rise of powerful social media giants like Facebook, Pinterest, YouTube, Twitter and a host of others, business marketing has been revolutionised.

The Power of Social Media Channels for Branding and Marketing

The new face of social media is a powerful ally for businesses when it comes to branding and marketing for the following reasons:

Cost effective: First and foremost, being a part of any of the social media platforms and posting content is about as cost effective as it gets. While there is a lot of noise to cut through to get your message across, it still remains a powerful tool in experienced hands if a consistent social media marketing strategy is maintained and executed.
Exposure: A platform like Twitter has hundreds of thousands of tweets per hour. The vast size of the user base alone means that businesses can deliver their branding message to a great many potential new markets.
Engagement: The one important thing that social media has given businesses is the opportunity to engage directly with fans and customers. The old barriers to communication have crumbled and it is now entirely possible to hear the voices of customers unfiltered and in real time. This provides savvy businesses with the opportunity to adapt to trends and customer demands in a more effective way without having to hire huge marketing teams dedicated to group testing.
Closer Relationships: By driving real time engagement through a clever and tactical marketing strategy with an experienced social media agency, businesses can have the opportunity to expose parts of their business operations to audiences like never before. For example, many small businesses post photos and videos of their daily in-house operations. This also drives excitement about new products about to come to market and develops a rapport with customers, who then become more closely engaged with the brand and identify with it on a more personal and deeper level.

Hire a Team of Experienced Social Media Strategists

There are a number of experienced and professional companies who offer social media marketing services. They understand that the key to branding and marketing success through modern social media channels involves careful planning and well-tuned execution. It is no longer enough to rely on one single media platform for all marketing opportunities; which is why a team of experienced social media strategists can add so much value to the businesses that hire them.

A professional social media team offers the following benefits:

An understanding of how each social media platform works and how messages can be delivered on each one effectively for your target audience.
A carefully devised plan that includes daily posting across a multitude of social media channels to drive engagement.
A knowledge of how to drive user engagement and develop a rapport with potential new customers.

There is no doubt that social media is a powerful tool in business branding and marketing, so why leave it to anyone other than experts?

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This past weekend, I had the pleasure of participating in a panel at the first ever Minnesota Theater Alliance Statewide Theater Conference. The three-day conference was held at my alma mater* St. John’s University and featured keynote speakers and breakout sessions covering topics as varied as facility safety, revenue, class and equity, sound, mask-making, and the collaborative process (click here for full details on the conference schedule). I did not attend the full conference, just the session in which I participated, but from what I could tell it seemed to be a really wonderful collection of theater people sharing information and working together to make us all better. Check out the Minnesota Theater Alliance website for more information on who they are and what they do, and watch for news of next year’s conference. To see some of what happened at this year’s conference, search the hashtag #MTASTC on all of the social medias.

I was honored to be asked by Jenna Papke (executive director of Arts Nest) to be on a panel for a breakout session titled «Getting the Word Out: New Media and How to Use It.» My fellow panelists included Quinton Skinner (senior editor of Minnesota Monthly), Pogi Sumangil (social media expert/actor/playwright), and Levi Weinhagen (of Comedy Suitcase and the Pratfalls Podcast). (To say that to be in that company was a little intimidating is an understatement — Maureen, I’m not a theater person!) The session was wonderfully casual and informal, with Jenna throwing out topics for the panel to comment on, and the audience of about 20 (a full house in the small classroom) asking questions and sharing their experiences. There were a lot of smart and experienced people in that room and we had a great discussion and threw around some good ideas about how theater artists and theater companies can use social media and bloggers to connect with their audiences and bring people into the theater. What follows is a list of some of the topics discussed:

Visit the Twin Cities Theater Bloggers Facebook page for a list of participating blogs (under the About section) and send us a message to invite the bloggers to your show or let us know what you’re working on. Then when a blogger writes about your show or your company, be sure to share, retweet, quote, and utilize in whatever way you can. We as bloggers want more eyes on our blog, and you as theater artists want more eyes on your work. It’s a mutually beneficial relationship, so don’t be afraid to get to know us (even though most of us are introverts!).
Consider inviting theater writers to observe a rehearsal or other stage in your process. Some of us prefer to write features or preview pieces rather than reviews, and that often helps get the world out earlier. (I typically do not do preview pieces, with the volume of shows I see I just don’t have the bandwidth.)
Have one person in your company dedicated to social media (possibly an intern, with guidance and supervision), who is responsible for both posting and responding to people who comment or ask questions. Plan out what you’re going to share and when you’re going to share it. People like myself who have never worked in theater are fascinated by behind the scenes photos and videos, so that’s a good place to start. Take a few pictures of each stage in your process and share it with the audience so they can watch the show grow and get excited for it.
Plan a Twitter or Instagram «takeover,» in which you give control of the account to someone in the cast or crew for a day. Have them share the fun, interesting, or even mundane things they’re doing on that particular day as they get ready for or participate in the show.
Create a show-specific hashtag (like #GuthrieSouthPacific or #MuTot) and make sure it’s listed somewhere in your program or posted in the theater so that the audience can share their thoughts and experiences about the show with others who’ve seen it. This creates an online discussion of the show, makes the audience feel more involved and engaged, and may also give you a place from which to pull quotes to use in marketing.
Share content from other sites that relate to your show or your mission. Something funny or weird or interesting that will drive traffic to your page. Just repeatedly sharing the same dry information about when and where to see your show can get boring and repetitive, so try to link it to something new and interesting.
Do a regular weekly post that your followers can rely on, expect, and anticipate. Doug Scholz-Carlson shared his experience as Artistic Director of Great River Shakespeare Festival, where they have a series called Sonnet Sunday that they post on their Facebook page each week. This short and easy-to-make-video of one of the cast members reading a Shakespeare sonnet has become one of their most popular features.
A picture is worth a thousand words, and will get more views than just text due to the algorithms employed by the social media sites. Videos are even better.
If you’re in outstate Minnesota, try contacting the local morning shows or news programs. Small town TV might be more accessible than it is in the Cities. Or go to the local farmers market or festival and hand out fliers, coffee, anything that will get attention.

If you have any other ideas or things that have worked for you, please comment below and continue the conversation.

Towards the end of the session, the panel was asked what we love about the social media, and I didn’t have a good answer. I said «social media isn’t a choice,» which is true; social media is how the world works now, it’s how we communicate and interact with each other. But the other truth is that social media can be incredibly frustrating, especially as a business (blog, theater company, theater artist). Navigating the ever-changing rules/suggestions/algorithms of the different platforms and figuring out the best post timing/frequency/style to catch the most eyes can be a nightmare. But at its best, and the thing that I do love about it, is that social media can create a community. It allows you to connect with people who have shared interests and deepens your experience. And that community can spill over into «the real world» as you interact with people online and then maybe meet them in person through an organized meet-up, or when your paths cross out at the theater. The bottom line is that social media is a great tool for theater companies to use to help build and engage their audience, making them feel excited and a part of the work that you do. So use it!

See you next year MTASTC! In the meantime, let’s continue the conversation on social media.

*Twenty years ago I graduated from College of St. Benedict/St. John’s University with a major in math and a minor in German. I’ve been back to campus many times since (my St. Cloud family and I like to walk out to the chapel every fall), but it’s been 20 years since I’ve stepped foot in the building known as The Quad (one of the oldest buildings on campus) where the conference was held. It was a surreal moment for me to be back in that building, in a room with German posters on the wall, talking about theater and social media (which didn’t even exist when I was in school) as I guess something of an expert. Never in my wildest dreams could I have imagined it. How strange and wonderful is this thing called life!

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Hi Group,

«Get the word out» is the same thing as «spread the word» or not?

Antonio said:

Hi Group,

«Get the word out» is the same thing as «spread the word» or not?

I assent. As far as I know to get the word out means to let something become known to the general public.

They both can be used in a public or private sense.

Thanks VenusEnvy, when I saw the movie Daredavil in the final scene were Daredavil fights KingPin. Daredavil says in one of the final scenes «Don’t you know, the word is out on the KingPin».

Here in this context what does it mean or what they’re trying to say? I’m a little bit confused so far because they dropped the «Get» here in this dialogue. Can someone please help me out.

Antonio said:

«Don’t you know, the word is out on the KingPin».

Here in this context what does it mean or what they’re trying to say? I’m a little bit confused so far because they dropped the «Get» here in this dialogue. Can someone please help me out.

«Get the word out» is a command.
«The word is out» is a sentence stating a fact.

The two carry the same meaning, they are just different parts of speech.
Is this clear?

Antonio said:

Thanks VenusEnvy, when I saw the movie Daredavil in the final scene were Daredavil fights KingPin. Daredavil says in one of the final scenes «Don’t you know, the word is out on the KingPin».

Here in this context what does it mean or what they’re trying to say? I’m a little bit confused so far because they dropped the «Get» here in this dialogue. Can someone please help me out.

Don’t you know, the word is out on the KingPin».[/B]

Is it that you do not know yet? The message has been spread all over the KingPin/ the kingpin knows about this issue already/ the kingpin has already received this instruction

Hi Group,

Just to make sure we’re on the same page «To get the word out» has the same meaning as «Spread the word»?

on the other hand, «The word is out on somebody» means the same thing as to get the word out but in another context?

Just to make sure we’re on the same page «To get the word out» has the same meaning as «Spread the word»? :tick:

on the other hand, «The word is out on somebody» means the same thing as to get the word out but in another context? :cross:

To get the word out means to reveal news to the world, to disclose what has been a secret.
The word is out on somebody is what you would say when the news is public knowledge, when the secret has already been revealed.

«Get the word out» is a command.
«The word is out» is a sentence stating a fact.

The two carry the same meaning, they are just different parts of speech.
Is this clear?

«To get the word out» means to use media in order to make word have its effects on people’s mind and behavior.

«To get the word out» means to use media in order to make word have its effects on people’s mind and behavior.

«Getting the word out» does not necessarily require using the media; one could do it by word of mouth, putting up posters, and other means. Nor does it have anything to do with affecting people’s minds or behavior.

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Media plays a big role in developing our local ecosystem in Lima. Startups benefit from sharing their stories without spending money on marketing. Positive spotlights on founders and their startups can help attract both customers and investors.

Local: I like the Start Up Peru Facebook feed for daily updates on startups and events. They also have good interviews through CafeSUP, like this recent one with Rodrigo Lopez from Arrivedo. Weekly print publications like the Dia 1 section of El Comercio and SemanaEconomica often have sections dedicated to startups. Gan@Mas is a monthly magazine that spotlights ecosystem actors and provides summaries of events. It also has a digital subscription.

International: I encourage entrepreneurs and ecosystem actors to share their stories to a wider international audience as well. Sites like LatamList, PulsoSocial, and LAVCA are always looking for good content and news about regional expansion and fundraising rounds.

We can be proactive in reaching out to media so that the rest of Latin America learns more about the growing Lima startup community. Founders are busy, so mentors and investors can help by writing articles and connecting them with media to get the word out more effectively.

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