Frutopia drink word formation

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The original Fruitopia logo
Type	Fruit-flavored beverage
Manufacturer	Minute Maid (The Coca-Cola Company)
Country of origin	United States
Introduced	1994
Discontinued	2003 (United States)
Flavor	Strawberry Passion Awareness, Kiwiberry Ruckus, Beachside Blast Fruit, Blueberry Watermelon Wisdom, Orange Undercurrent, Tangerine Wavelength, Raspberry Psychic Lemonade, Fruit Integration

Fruitopia was a fruit-flavored drink introduced by the Coca-Cola Company’s successful Minute Maid brand in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Minute Maid to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid-1990s before enduring lagging sales by decade’s end. While still available in Canada and Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years.^[1] However, select flavors have since been revamped under Minute Maid. Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald’s restaurant locations in the United States, which carry the drink to this day.

History[edit]

Fruitopia was a pet project of Coke’s former marketing chief, Sergio Zyman. The company spent an initial marketing budget of $30 million, allowing Fruitopia to quickly gain hype in the mid-1990s. Time magazine named Fruitopia one of the Top 10 New Products of 1994,^[2] and the beverage was even mentioned on the popular animated series The Simpsons.^[1]

The brand’s flagship flavor was Strawberry Passion Awareness.^[1] This flavor was available at drink fountains as well at McDonald’s as Coca-Cola pushed this drink to market in many places. Fruitopia vending machines have also appeared in schools and college campuses in addition to, or as a replacement of, soda.

In addition to the popular Strawberry Passion Awareness, other flavors included The Grape Beyond, Tangerine Wavelength, Citrus Consciousness, Fruit Integration, Pink Lemonade Euphoria, Lemonade Love & Hope, Raspberry Psychic Lemonade, Strawberry Kiwi Ruckus, and Beachside Blast. These flavors were available in the United States while a much wider array was available in the UK. On March 23, 1995, a Fruitopia fruit tea line featuring Born Raspberry, Peaceable Peach, Lemon Berry Intuition, and Curious Mango was introduced in 16-ounce glass bottles.^[2] In a drive to remake the brand and remarket it as more relevant to Generation X, however, Coca-Cola dropped several Fruitopia flavors in 1996, added others (such as Beachside Blast and Banana Vanilla Inclination), and renamed others (Citrus Consciousness becoming Citrus Excursion).

Advertising[edit]

They featured animation using imagery of fruit arrayed in colorful, spinning kaleidoscope patterns. This was accompanied by idealistic aphorisms reminiscent of hippie poetry of the 1960s, such as might be found in advertisements which ran in underground press newspapers of the period. Background music on several of the ads was provided by the Muffs, Kate Bush, and the Cocteau Twins. An example ad copy ran as follows:

there is a wonderful
person inside you who
is dying to get out.

please drink a
raspberry
psychic lemonade
for him/her.

Its recurring slogan was «Fruitopia: for the mind, body, and planet.»^[3]

Trial in Greece[edit]

In 1997, Greek writer Eugene Trivizas won the first stage of a legal battle against Coca-Cola. This prevented the multinational company from registering Fruitopia as a trademark for soft drinks, as it was already trademarked for the title of his TV serial and comic-strip books. The court decided that Coca-Cola had unlawfully appropriated his intellectual property. Coca-Cola appealed against the decision and, in December 1999, the relevant court of appeal ruled once again in his favor prohibiting the use of his intellectual property as a trademark for soft drinks.

2000s drawback[edit]

By the end of the 1990s, Fruitopia had struggled to be profitable. In 2003, the Fruitopia line was all but discontinued in the United States,^[1] with some flavors being revamped under the Minute Maid moniker; Minute Maid, the world’s largest juice brand, was largely responsible for the lagging sales of Fruitopia. A similar situation occurred with PepsiCo, who replaced their own Fruitopia clone, Fruit Works, with the enduring Tropicana moniker.^[4]

See also[edit]

• Snapple
• OK Soda

References[edit]

External links[edit]

• «Coca-Cola Changes Some Fruitopia Flavors»
• Fruitopia website from Germany
• Argentinean Fruitopia^{[permanent dead link]}

Word-formation

Topics for discussion

1. Word composition.

a) General characteristics of the process of compounding;

b) The criteria of compounds;

c) Specific features of English compounds;

d) Classification of compounds;

e) The historical development of English compounds;

2. Conversion.

a) The historical development of conversion in English;

b) Conversion in modem English as a morphological-syntactical way of
word-build­ing;

c) Traditional and occasional conversion;

d) Semantic relationships in conversion.

3.Minor ways of word-building

a) Shortening

b) Blending;

c) Onomatopoeia;

d) Back-formation;

e) Distinctive stress;

f) Sound interchange.

Reference books

1. Arnold I. V. The English Word. M, 1986.-P.108-163.

2. Ginzburg R.S. et al. A Course in Modem English Lexicology. M.,
1979.- P.108-114, P.127-158.

Exercise 1.

Analyse the structure of
the following compounds and classify them into coordinative and
subordinative, syntactic and asyntactic:
bookbinder, doorbell, key-note, knife-and-fork, hot-tempered,
dry-clean, care-free, policy-maker, mad-brained, five-fold,
two-faced, body-guard, do-it-yourself, boogie-woogie.
оfficer-director,
driver-collector, building-site.

Exercise 2.

Discriminate Between Motivated and Non- motivated Compound Words:

Microfilm,
master-key, brainwash, sweet-tooth, horse-marine, to speedread,
backseat-driver, green-yellow, blackskirt, frontbencher, brick-layer,
lady-killer, handbag.

Exercise
3.

Classify the compound
words in the following sentences into compounds proper and
derivational compounds:

l)
She is not a
mind-reader. 2)
He was
wearing a brand-new overcoat and hat. 3)
She never said
she was homesick. 4)
He took the
hours-old dish away. 5) She was a frank-mannered, talkative young
lady. 6) The
five years of her husband’s newspaper-ownership had familiarised her
almost unconsciously with many of the mechanical aspects of a
newspaper printing-shop. 7)The parlour, brick-floored, with bare
table and shiny chairs and sofa stuffed with horsehair seemed never
to have been used.
He was
heart-sore over the sudden collapse of a promising career. 9)His
heavy-lidded eyes and the disorder of his scanty hair made him look
sleepy.

Exercise 4.

Comment on the formation
of the words given below:

to burgle, to springclean, to typewrite, to beg, to note.

Exercise 5.

Explain the formation of
the following blends:

flush, glaze, good-bye, electrocute, pomato, twirl, dollarature,
cablegram,

galumph, frutopia drink.

Exercise 6.Form
Verbs from the Nouns by Conversion and Compare Their Meaning with
that of the Original words: Station,
dog, back, star, fish, head, ass, pocket, face, man, rat.