Fashion word of the day

 Démodé

In English this word actually means «out of fashion». However, Sonia Rykiel used the word to describe «the destruction of fashion. The démodé technique refers to an infusion of undone qualities in clothing pleated skirts were paired with cashmere tops and jersey pieces.
Nigerian designer Bridget Awosika used the concept in her SS16 collection. Where this pleated skirt is paired with a cashmere top.

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Each word in italics can have more than one meaning. Write the meaning of the word implied by the context of the paragraph.

Located at the point where Europe meets Asia, Istanbul has long been the point of (1) confluence for many cultures. Its architecture reflects the (2) flux of civilizations that have flourished on this peninsula. The domed sixth-century basilica of Hagia Sophia, consecrated in 537 during the (3) pontificate of Pope Virgilius, recalls the period when, as Constantinople, the city was the eastern capital of the late Roman Empire and later, as Byzantium, the center of an isolated and shrinking realm that was eventually (4) inundated by advancing Muslim armies.

(1) ______

Flou (pronounced as «flu») is a French word, and no, it doesn’t mean to «catch a cold». It actually means blur en français but in the World. Of. Fash-eeeeen, it stands for flowy and flirty silhouettes. Think of floaty summer dresses with ethereal layers of chiffon or georgette. An outfit is flou if it is made of breezy fabrics in pastel shades. Summer trend, much?
Here is some flou fashion we love from the Spring-Summer collections across the country.

Prama By Pratima Pandey

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This collection was shown at Lakme Fashion Summer Resort 2016 and was all about breezy silhouettes with floral motifs. The dress is layers paper silk and wrinkled cotton.

Urvashi Joneja

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The line comprised pop colours and airy separates. This particular cool blue georgette dress, with its fabric layers, screams the flou trend.

Payal Khandwala

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This colour blocked maxi dress is a part of Payal Khandwala’s Resort Summer 2016 collection. We love how the summery colours flow thanks to the silk the designer has used.

Rara Avis

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At Rara Avis, it was all about comfort made chic with eye-soothing hues, breezy fabrics and minimalist detailing. The bright colour and the relaxed, almost Grecian silhouette is so flou.

Neeta Lulla

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Floral prints, pastel pinks and shades of tangerine are all synonymous to flou. Neeta Lulla’s Summer Resort 2016 collection showcased all crochet layers of all those aspects!

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Ethical Fashion – Word of the day – EVS Translations
Ethical Fashion – Word of the day – EVS Translations

Going into a grocery store, you can find numerous products that are sustainably harvested, non-GMO, or organic. When looking at almost anything from home furnishing to office products, it’s not as difficult as it once was to find products that are sustainably manufactured, environmentally sound, or recyclable. You may even be sipping a cup of fair trade certified coffee while reading this.

While we’ve collectively become more conscious of issues like sustainability and environmental impact over the last several decades, one area – which hasn’t been fully considered – is finally getting the attention that it deserves. Though it’s something that we (ironically) think a lot about, we often don’t consider the industry or product beyond the superficial understanding of how it looks or how much it costs. To gain a better comprehension, it’s time that we looked at a concept for those who care about what they wear: ethical fashion.

The first known use of the term can be found in a 2002 paper by S. Thomas and A. Van Kopplen of the School of Fashion & Textiles, RMIT University, entitled “Ethics and Innovation – Is an Ethical Fashion Industry an Oxymoron?”. Though being a newer concept, our term is a compounding of older words: the adjective ethical, first used in Lodowick Lloyd’s 1573 work, The Pilgrimage of Princes (“Certain ethical mathematics drawn out of divine and profane auctorities.”), and defined as ‘of or relating to moral principles’, while the noun fashion, though first entering the language in 1463’s Manners and Household Expenses of England in the Thirteenth and Fifteenth Centuries, this specific usage, defined as ‘with reference to attire or style’, originates in Richard Tracy’s 1544 Supplocation to King Henry VIII (“Sometime cap, sometime hood, now the French fashion, now the Spanish fashion.”).

Beyond what the term itself means, what is truly revolutionary is the concept behind it, which is the consideration of fair trade and sustainable/ecologically friendly industrial clothing production.

In order to better understand why this solution is necessary, it’s important to understand some of the most often cited problems with the clothing industry. At the base level, growing certain clothing fibres can be very resource-intensive: cotton, for example, requires a great deal of water to grow and is responsible for the use of 22.5% of the world’s insecticides and 10% of the world’s pesticides. The problem with usage of fur and leather is obvious. In production, textiles are often treated with chemicals, such as lead, nickel, chromium IV, aryl amines, phthalate and formaldehyde that are hazardous to the environment, labourers, and consumers. Producing these goods are labourers who work long hours, in potentially unsafe conditions, for poor pay. Finally, in an industry where fast fashion can promulgate up to 52 different styles within a year to boost sales, only around 20% of all clothes are reused or recycled, creating a massive amount of waste.

Ethical fashion is meant to be an umbrella solution by changing the consumer and industry mindset. Beginning with the raw materials, the idea is to promote plant-based fibres that are sustainable, require less resources to grow, and are more tolerant. Producing clothing should involve the use of natural dyes and treatments, the recycling of water, and safe working conditions for workers who receive a decent wage. At the consumer level, the importance lies in informing people of the differences between cheap, unethical fashion and ethical fashion (aka why this garment costs more) as well as getting back to understanding clothing as something that can have a much longer lifespan than a trend which may only last several weeks.

Writing in a 2006 issue of the Journal of Fashion Marketing and Management, Catrin Joergens stated at the time that: “The findings from this research demonstrate little evidence that ethical issues have any effect on consumers’ fashion purchase behaviour. When it comes to fashion purchase, personal needs motivate consumers primarily to buy garments and take precedence over ethical issues.” Fast forwarding 13 years, with the ideas behind ethical fashion beginning to take root, there is hope and a chance of proving her early findings wrong.


Bill Cunningham: The New York Times

Bill Cunningham: The New York Times

When Bill Cunningham of The New York Times speaks, I listen. And the fashion word of the day, is blue. Shades of the color blue have been popular this winter and in fact made a huge splash just a few weeks ago during New York’s Fashion Week. Says Cunningham: “It’s not that it’s a trend; I think it just cheers people up. And after a tough winter they need cheering up …  So much can be done with fashion; it’s so imaginative how you put it together so it appeals to many people. That doesn’t mean you run out and buy a blue coat, but if you have one, mix it in with everything.”

I think this makes great fashion sense. Blue is an engaging color, and yes, people do need cheering up this cold winter. I’m buying it!

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