Complete the table of word families sell sales

1.

2.

Vocabulary

3. Complete the CV with appropriate action verbs from the boxes

1 ____________corporate clients by phone and 2_________ incentive travel
programmes to Boards of
Directors
3_________ and 4_________ new sales reps
5________ sales targets for every month and 6________ annual objectives by
twenty per cent
contacted ,recruited, exceeded, met , presented, trained
7__________ sales materials and 8_______ innovative advertising campaigns
9__________ and 10________ a team of 40 telesales operators 11_________ a
working party and 12_______ proposals for a new e-commerce division
Chaired, designed ,managed ,drew up, motivated, implemented

4. Decide which verbs from the box can refer to people who …

1 are currently enjoying having no work
2 lost their jobs due to poor company
performance
3 are making positive career moves
4 are leaving a job they were unhappy with
5 are making a geographical change
6 lost their job due to disciplinary problems
to be laid off, to quit, to be on assignment, to
be promoted, to be suspended ,to be resting,
to be made redundant, to be transferred, to
take a sabbatical, to give in your notice ,to be
dismissed ,to join a company

5. Use the action verbs from the box to complete this email cover letter

broken
capture
developed
doubled
exceeded
modernized
obtained
optimize
present
trained

6.  Here are some facts about Nokia. Complete the sentences with the correct words

Here are some facts about Nokia. Complete the
sentences with the correct words
1.Nokia __________ on buses in Finland.
2.Nokia has _________ on buses in Finland.
advertisements / advertises
3.Nokia __________ the Lumia 800.
4.The Lumia 800 is one of Nokia’s ________.
products / produces
5.Nokia _________ a lot of telephones in China.
6.Nokia has large _______ in China.
sales / sells
7.There are 132,000 ___________.
8.The company ____________ 132,000 people
employees / employs
9.Motorola is one of Nokia’s ___________.
competitors / competes
10.Nokia ________ with Motorola in the mobile
phone market.
11.Texas Instruments is one of Nokia’s _________. suppliers / supplies
12.Texas Instruments ___________ Nokia with parts
for mobile phones.

7. Complete the table of word families

Verb
sell
Noun
Person
sales
Expressions
sales figures
advertising
advertisement
competitive
prices
advertising
campaign
compete
employ
self-employed
producer
gadget
gadgetry
gadgeteer
productivity
bonus
kitchen gadgets

8.  Complete the word grid with the names of famous companies described below.

Complete the word grid with the
names of famous companies described
below.
1.American computer
manufacturer
2.German electronics and
engineering company.
3.Trendy clothing designer
from Italy
4.Famous British sports car
company owned by Ford
5.Famous German
manufacturer of sportswear
6.Italian producer of
household appliances
7.French car manufacturer
8.French mineral water
producer.

9. GRAMMAR

10. try to put all the sentences below into the correct present tense. Usually only one tense is possible

A typical staff member still _________ (do) over 25 hours’ overtime every week even though they are told
not to
. According to today’s news, the Chinese stockmarket ___________________ (crash).
Only older consumers usually ____________________ (buy) our products.
As we speak, our stock price _________________ (slip) behind the rest of the market.
At this very moment many employees _____________________ (think) about quitting. Brand recognition
_______________ (only creep up) at the present time, despite a lot of spending on marketing.
Commercial rents ___________________ (grow) by at least ten percent every single year.
Costs ___________________ (currently escalate).
Costs of supplies ________________ (climb) every time that the exchange rate drops.
Demand for luxury products __________________ (drop) due to the current recession.
Demand for our products almost always _______________ (peak) when the economy is doing badly. The
current economic outlook is good.
Hacking attacks _____________ (shoot up) at the moment.
In the present market, wages ____________________ (soar) even though economic growth isn’t so high.
Many employees ________________________________ (leave) in March every year.
Our brand image _____________________ (get worse) these days due to some recent scandals.

11. Fill in the blank with the correct preposition

1. We would like to make up __________ our delay. You will receive free shipping on your
next order.
2. If you were not satisfied _________ the items that you received, please return them and
you will receive a full refund.
3. I’m calling to complain __________ one of your employees who was very rude.
4. We are investigating the issue to see which department is __________ fault.
5. Due __________ our current situation with our online system, all our shipments will
arrive three days later. Sorry for the inconvenience.
6. Thank you __________ your quick response regarding the raw steel you received.
7. __________ reference to invoice #84023765, there was an error on the quantity. Instead
of 25 pieces, the quantity in the box is 250 pieces.
8. I don’t know what the issue is. __________ fact, I’m sure that the issue is with shipment
and not the financing department.
9. __________ behalf of our president, I would like to apologize for the vice-president’s
behavior at the meeting.
10. We are very sorry __________ your items that arrived broken.

12.

PRONUNCIATIO
N

13.

14.

15.

16.

17.

18. THE END

В Listening

Listen to the following dialogues and write the letters you hear.

1 ..BA… 3 5 7 …

1 Listen to this interview and complete the notes below.

Name

Company

lob

Nationality

Home

2 Listen to the following questions and reply.

e.g. What is your job? Гт а …

LANGUAGE NOTE

Meeting someone for the first time

1 Introducing yourself

Let me introduce myself. My name’s Hello. I’m …

2 Introducing another person

Let me introduce you to …

This is my colleague …

Nice to meet you.

3 Other questions

Where are you from? What do you do? Who do you work for?

How do you do? Pleased to meet you. Nice to meet you.

How do you do? or Nice / Pleased to

meet you. Nice to meet you too.

I’m from … (but I work in …) I’m a … What about you? I work for… And you?

Grammar

Vocabulary

Pronunciation

1.2 Talking about your company

Present simple question forms Present simple negative forms Nationalities Word families Word stress

A Vocabulary

Here is some information about Nokia, the Finnish telecommunications company. Complete the sentences with the words below. Use the pictures to help you.

competitors markets

product customers

employees sales

factories head office

B Listening

1 The of Nokia is in Helsinki.

2 Europe is one of the company’s major

3 in China are very high.

1. 
   Ericsson is one of the main
   
2. 
   They have in ten different countries.
   
3. 
   The company has more than 50,000 in the world.
   
4. 
   The Nokia 9100 is a very successful
   
5. 
   Nokia has in at least 130 countries.
   

1) Simon Hastings has an interview with a senior manager at Nokia. Listen and complete the information below.

Company Nokia.

Activity

Head office

Research centre …Tampere

Employees

Languages

Major markets

Main competitors

Advertising

Listen to the interview again. Complete the questions below.

1 What ?

It produces and sells mobile telephones.

2 Where ?

The head office is in Helsinki.

3 your biggest markets?

China.

4 many ?

About 53,000.

5 What in the company?

Finnish. And English, of course.

6 do you ?

On TV, in magazines, and on buses.

Present simple questions and negatives

2 We use does for the third person (he, she, or it).

What languages does she speak? She speaks Finnish and English.

She doesn’t (does not) speak Spanish.

Does he smoke? Yes, he does.

Does she work with them? No, she doesn’t.

1) Work in pairs. Student A, look at File I on page 151. Student B, turn to File О on page 152. Ask your partner questions and complete the table below. Guess the name of your partner’s company.

Activity Employees Location Products

2) Ask your partner the same questions about the company where he or she works. Write a short description of this company. Then report back to the rest of the class.

D Vocabulary

1 Here are some facts about Nokia. Complete the sentences with the correct words.

1 Nokia on buses in China. advertisements / advertises/

Nokia has on buses in China.

2 Nokia the 9100. products /produces

The 9100 is one of Nokia’s

3 Nokia a lot of telephones in China. sales / sells

Nokia has large in China.

4 There are 53,000 employees / employs

The company 53,000 people.

5 Ericsson is one of Nokia’s competitors / competes

Nokia with Ericsson in the mobile

phone market.

6 Texas Instruments is one of Nokia’s suppliers / supplies

Texas Instruments Nokia with parts

for mobile phones.

2 Write similar sentences about a company you know using the words in 1. 3 Complete the table of word families.

E Pronunciation

1 Look at the table below. The items in the first column are typical of a particular country. Complete the table with the correct countries and nationalities, as in the example.

2 Now listen and check your answers. Pay attention to the pronunciation. Listen again and put the words in the correct column according to the stress pattern.

France ……… Brazil Italy ……… Brazilian

French ……… ……… ……… ……… ………

1 Later on in his interview, the manager talks about his spare time. Listen and complete questions 1-5 below.

Listen again and write down the answers.

1 What / weekends?

I often near Lake Pukkala.

2 What/there?

I or

3 Who/with?

My

4 Where / swim?

In

5 What / evenings?

I or

3 Ask a partner similar questions using the words below and the question words What? Where? Who? Why? When?

1. 
   weekends
   
2. 
   evenings
   
3. 
   on holiday :
   

1 Work with a partner. Take it in turns to talk for 60 seconds. Talk about your name, your town, your job, your company, your hobbies. Use the expressions below to help you.

My name is

I am

I live in

It’s a town / city in the north / south / east / west of….

I am a

I work for

In the evenings / at weekends I

2 Now tell the class what you know about your partner.

e.g. His / her name is …

He / she’s …

1.3 Company facts and figures

Grammar Vocabulary Communication skills Pronunciation

Present simple — all forms Large numbers Presentations 1 Weak forms of do and does

In the talk what do these numbers refer to? Listen again and match the numbers with the correct information on the right.

2	300,000,000 400	а b
3	16,000 b	с
4	80%	d
5	75,000,000 a	e
6	6% d	f
7	10% С	g

over 1 300,000,000 a number of pizzas the company delivers

number of employees future market share present market share total sales number of outlets

percentage of the population who eat at Pizza Hut at least once a year

3 Listen to these extracts from the presentation again and fill in the gaps.

1 My name is Sarah James and I’m to give a

presentation on the

2 The of my presentation is about the company

structure of Pizza Hut (UK). The second part

the present activity of the company in the UK and in the

I want to our

future plans.

3 , the structure with the parent

company.

1. 
   Now, our present activity.
   
2. 
   Do you any ?
   

LANGUAGE NOTE

Giving a talk

1 Presenting the structure of a talk

I am here to talk about/ give a presentation on The subject of my talk is … The talk is in three parts.

The first

second

last

part looks at / is about

2 Introducing each point

Right / first / now / finally …

Let’s start with / let’s look at/ let’s talk about…

3 Ending

Do you have any questions? Thank you.

LANGUAGE NOTE

Make a short presentation on the Swatch Group using this information and the language from the Language Note below.

Presenting a company

1 Structure and location

The company / group is catted ...

It is a (French) company, based in (Paris).

It has factories / production centres / subsidiaries in …

The Chairman/ CEO/ founder/ owner is …

It employs (200) people / It has (200) employees.

2 Products and customers

Their main activity is …

The main products / customers are

and

Lesson 3

SUPPLY, DEMAND AND MARKET PRICES

I. Read and memorize the following words, word-

combinations and word-groups:

market economy — ринкова економіка

price — ціна

e.g. Market economies are directed by prices.

to ration — розподіляти, нормувати, видавати

e.g. Prices ration scarce resources, and they motivate production.

to attend an auction — відвідувати аукціон

e.g. Did you ever attend an auction?

rationing effect — раціональний вплив

e.g. What you saw at the auction was the rationing effect of prices.

items for sale — товари для продажу

bidder — покупець на аукціоні

e.g. The person leading the sale (the «auctioneer») offered individual items for sale to the highest bidder.

to drive out of the market — витіснити з ринку

e.g. Price decreases drive producers out of the market.

the level of output — рівень виробництва

e.g. Prices encourage producers to increase or decrease their level of output.

the law of demand — закон попиту

quantity of goods and services — кількість товарів і по­слуг

e.g. The law of demand describes the relationship between prices and the quantity of goods and services that would be purchased at each price.

elasticity — еластичність; гнучкість

e.g. Elasticity describes how much a change in price affects the quantity demanded.

supply — постачання; пропозиція

e.g. Supply refers to the number of items that sellers will offer for sale at different prices at a particular time and place.

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1. Luxottica
is a Chinese company. It
is false. Luxottica is an Italian company.

2. It doesn’t sell products
only in Italy.

3. Luxottica manufactures most of
its glasses in the USA.

4. The company also produces
glasses for other companies.

5. They make more profit from
manufacturing than retail.

6. Luxottica doesn’t have any
competitors.

7. The company wants to open
shops in China.

8. Mr. Del Vecchio’s children
work for the company.

6. Match the numbers 1-6 with the information they describe a-f.

1. 70	a. The number of shops that the company want in China
2. 5%	b. The minimum price of Luxottica’s glasses
3. 15%	c. Mr. Del Vecchio’s age
4. £50	d. group sales from Ray-Ban
5. 500	e. Luxottica’s manufacturing in its factories in Italy
6. 85%	f. Luxottica’s sales in Italy

7. Speaking. Think of three more luxury goods companies. What products do they make and sell? Are they family or multinational companies?

8. Word families. Complete the table.

verb	noun (person)	noun (thing)
manufacture	manufacturer	1. manufacturing
2.	producer	product/production
3.	salesperson/seller	sale
4.	retailer	retail outlet
Make	5.	no noun
Build	builder	6.
Organize	7.	organization
Compete	8.	competition

9. Complete the sentences with the correct word in italics.

1. A
multinational company is a large organizer
/ organization.

2. Department
stores sell
/ sale a
lot of different products/producers.

3. Swatch is a
watch make
/ maker.

4. Our office
is in the builder
/ building
in New York.

5. A lot of
people in this country work in manufacturing
/ manufacturer.

6. Many
retails
/ retailers buy
direct from the factory.

7. Who is your
main competitor
/ competition
in the computer market?

10. Complete the text with the correct word from the table above. There may be more than one possible answer.

Mahindra and
Mahindra (M&M) is a big tractor 1. manufacturer
in
India. It 2.________ more than 68,000 tractors in its factories
every year. Its main 3._________ is the company called TAFE, which
produces 48,000 tractors. The companies 4._________ the tractors at
home and also to the USA and Europe. M&M has 270 5._______
_______ in the USA. Now the company also plans to 6.________
factories in China.

11(6). Listening. Sam and Alex work for the training company. Listen to their telephone conversation and answer the questions.

1. How many people are on the
course?

2. What company does John Jacobs
work for?

3. What does the company produce?

4. What does Project Playa build?

5. What company does Sonja
Berkovic work for?

6. How many employees does it
have?

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