Collocations with the word marketing - Word и Excel - помощь в работе с программами

Collocations

Find typical usage patterns (collocations) for English words.
Enter a verb, a noun or an adjective.

#	Collocations for	Example Sentence

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v_boj_n

n_mod_a

v_subj_n

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Some more examples with collocations

Adjective + smoker:

heavy smoker
inveterate smoker
lifelong smoker
habitual smoker

to smoke + Object:

to smoke pipe
to smoke cigarette
to smoke marijuana
to smoke cigar

hot + Noun:

hot water
hot day
hot iron
hot coffee

Noun + shop:

gift shop
coffee shop
repair shop
barber shop

memory + Verb + [s]:

memory fades
memory fails
memory serves
memory remains

[to] Verb [a/the] light:

to throw the light
to see the light
to shed the light
to reflect the light

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- See Also:
- - mar
  - marble
  - march
  - mare
  - margin
  - marine
  - mark
  - marked
  - marker
  - market
  - marketing
  - marking
  - maroon
  - marriage
  - married
  - marrow
  - marry
  - marsh
  - marshmallow
  - marvel
  - marvelous
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Collocations for «marketing»

Common phrases and expressions where native English speakers use the word «marketing» in context.

marketing

ⓘMost examples are given in US English. We have labeled exceptions as UK.

[field, direct, digital, Internet, trade] marketing
works in marketing
the marketing of [cosmetic, fashion, electrical, household] products (to)
the marketing of [cars, computers, smartphones, perfume]
is [studying, majoring in] marketing
is getting a degree in marketing
has [a degree, a master’s, postgraduate education] in marketing
is the [company’s, firm’s] director of marketing
considered a [guru, pioneer] in marketing
attended a [conference, lecture, course] on (Internet) marketing
the marketing is aimed (mainly) at [women, men, teenagers]
the marketing is geared toward [women]
marketing consists of product, place, price and promotion
the four «P’s» of marketing

n as adj

is a marketing [trick, strategy, ploy]
[runs, owns, manages] a marketing agency
is the marketing [manager, director] (of the company)
[launch, design, oversee, implement] a marketing campaign
is a marketing [student, graduate, undergraduate]
a [trade, digital] marketing [magazine, fair]
a marketing [course, degree, conference, lecture]
the company’s marketing [drive, department]
has [fair, reasonable, great] marketing skills
the four components of the marketing mix

market

ⓘMost examples are given in US English. We have labeled exceptions as UK.

a [flea, street, local, weekend, Sunday, cattle] market
an [indoor, outdoor, open-air] market
the [stock, commodities, securities, futures] market
a [strong, weak] [labor, employment, job] market
[open, free, restricted, closed] markets
sell [fruit, vegetables, flowers, clothes] at the market
take their [cattle, livestock, animals] to market
go to the market for [milk, eggs, coffee]
[found, got myself, picked up] some bargains at the market
[walk, browse, stroll] around the market
the markets have [fallen, risen, dropped, crashed, rocketed]
the market [fell] today
the market had a [good, poor] day
the [London, New York, Frankfurt] stock market
a [bull, bear] market
[shares, stocks, values] have fallen on the stock market
the market is [slowing, booming, leveling off]
the markets have responded [bullishly, bearishly, slowly]
the markets have [rebounded, recovered] from
the company [cornered, entered] the (new) market
they [found, detected, capitalized on] a gap in the market
there’s not [much, a lot of] market for [war memorabilia]
they’re in the market for a new [house, car, nanny]
their [house] is (now) on the market
the (current) market for [property, high-end wine, landscapers]

n as adj

a market town
in the market [square, place]
market [traders, sellers, analysts, vendors, prices, forecasts]
market [capital, share, confidence, conditions, investors]
is the market leader
do (your) market research

market a (new) [product, service, program]
market it [globally, locally, nationally]
market your [talents, skills, passions]
market yourself to [businesses, companies]
marketed to [children, men, students]
marketed towards [children]
marketed by the [company, school, government]
marketed on [TV, the internet]
marketed in the [store, magazine]
marketed with claims of
marketed as the [best, greatest, cheapest, safest]
marketed as [being, having, providing]
marketed under a [new, different] name
marketed and [sold, promoted, distributed]
[currently, successfully, aggressively, heavily] marketed
[designed, developed] and marketed

‘marketing‘ also found in these entries (note: many are not synonyms or translations):

a company’s ways of encouraging people to buy its products or services

Adjectives frequently used with marketing

good: clever, creative, innovative, shrewd, slick, sophisticatedIs this really going to benefit the learner or is it just more clever marketing?successful: effective, successfulSuccessful marketing relies on effective targeting.using all possible methods: aggressive, vigorousThere must be aggressive marketing to ensure that drivers are made aware that the train offers a viable alternative.carefully planned: strategic, targetedWe specialize in strategic marketing and corporate communications.aimed at many people: massThe use of the mobile phone as a mass marketing tool has not gone unnoticed over the years.not asked for: unsolicitedYour email address will not be circulated and we will not use it for unsolicited marketing.types of marketing: direct, in-store, interactive, internet, mobile, on-line, viralOnline marketing begins with the initial concept and design of your website.

Nouns frequently used after marketing

plan: campaign, effort, initiative, plan, programme, strategyA high-profile marketing campaign appears to be showing early signs of success.method or idea: concept, gimmick, ploy, tactic, technique, toolToo many companies offer ‘green’ electricity tariffs that are little more than marketing gimmicks.people: assistant, consultant, department, director, guru, manager, professional, specialist, teamFor years now, marketing gurus have been trying to improve on the world’s best-seller, the Bible.company: agency, company, consultancy, firmIn 1996 he co-founded a marketing consultancy in Sydney.written material: brochure, literature, materialWe do not send out unsolicited marketing material to anyone.excitement and interest: hypeDo not believe all the marketing hype on the covers.

Источник

ENGLISH COLLOCATIONS IN USE (ADVANCED)

UNIT 15

Marketing

What
is marketing?

••• < >
The Marketing Expert	Home	Definition	Key Terms	Case Studies
Marketing is the process of studying and defining the needs of target customers as well as promoting products to fulfil those needs. For example, if your company produces ice cream, you need to learn as much as you can about consumer demands and preferences. (What flavours do they like? What size pack do they prefer?)
How do companies find out about their customers? Companies conduct / carry out market research. They may do this through questionnaires, surveys or focus groups¹.
What do companies need to know about their customers? They want to fi nd out about consumer behaviour and buying habits – for example, where do they shop and what do they buy? They may also want to find out the age and income bracket² of their customers. This helps them to create a demographic profile³ of a typical customer. Building up a picture of the customer is all part of customer relationship management⁴ (CRM).	What do companies do with this information? Companies will use the information to make decisions about product development and design. It also helps them to look at market segmentation⁵ so that they can target certain areas of the market or certain types of consumers. It also helps companies to know what their own market share is.

¹ a group of potential customers who
give their opinions about a product, brand, packaging etc.

² a section of the population
classified according to their level of income

³ information such as the age, gender
and occupation of a group of people

⁴ the strategies
that companies use to analyse and manage their contact with customers

⁵ the way the market
is divided into different consumer groups and the differences between them

Tip

A customer is a person who buys
a product and a consumer is someone who uses a product –
oft en it can be the same person, but not always.

Getting the message across

What makes a successful marketing campaign? What’s the
best way to reach the target audience? Justine
Blake, Head of Marketing for a major fashion retailer, explains more:

‘We use a number of different ways to
communicate with our customers. There are the more traditional channels like
TV and billboard advertising, as well as product
placement¹. But these days we’re also doing much more guerrilla marketing².
For example, in one recent campaign we installed special “mirrors” on bus
shelters, that showed people what they would look like wearing some of our
latest designs.

‘We have our own in-house marketing team but we also use an advertising agency which specialises
in that type of work. Our brand
identity³ is very important and one of our aims is to build brand awareness⁴.
We want customers to feel confident about the quality of our clothing and so
increase customer satisfaction
and loyalty.

‘Our latest online campaign featured a
video about a young girl and her grandmother going clothes shopping together.
It was a lovely story about having positive role models. It went viral⁵ and was
shared on social media all over the world! Of course, the more free airtime⁶ or press coverage⁷ we can
get, the better. In the fashion world, celebrity
endorsement⁸ can also have a huge impact.

‘Ultimately,
we want to engage with our customers⁹ and
bring them the best products we can.’

¹ a company pays for their product to
be featured in a film

² a company promotes their products in
an unconventional way, oft en on a low budget

³ how a business wants to be seen by
its customers

⁴ increase
knowledge of a brand among potential customers

⁵ become very
popular through social media

⁶ time featured
on e.g. TV, without payment

⁷ reporting in
the press

⁸ a famous
person is paid to promote a product

⁹ communicate
with customers

EXERCISES

15.1

Match a word from each box to
form collocations.

15.2

Complete each sentence using a
collocation from 15.1.

1 I enjoyed the film, but
there was a lot of _______________ _______________ in it. All the top-brand
cars, phones, watches and so on. It was a bit distracting.

2 We want to build a really
strong _______________ _______________ as a trustworthy company.

3 One of the aims of our
research was to identify certain patterns of _______________ _______________:
specifically where they bought our products and how much they spent.

4 This is a luxury brand,
clearly aimed at consumers in the higher _______________ _______________.

5 Our latest _______________ _______________
was very successful – sales increased by over 20%!

6 The company were really
lucky – there was a whole news item on their latest innovation, so they got
a lot of _______________ _______________ as a result.

15.3

Complete the collocation forks. Use a
dictionary to find one more word to add to each list.

15.4

Look at B. Choose the correct
collocation.

1 It’s been 10 years since
Kate first set up our in-off ice / out-of-off ice / in-house
marketing team, and now we employ 13 marketers working in 3 countries.

2 We want to increase brand understanding
/ awareness / recognise among young professionals.

3 Our last campaign went airtime
/ guerrilla / viral and was shared on social media all
over the world.

4 One way to measure customer
/ target / brand satisfaction is to put a questionnaire
on your website, and ask questions about how happy people are with your
service.

5 We got a lot of public /
press / paper coverage when we gave out free energy monitors
as part of last year’s ‘Energy Week’.

6 The objective / customer
/ target audience for our new sportswear range is active
parents.

15.5

Read these remarks by diff erent
people. Then answer the questions.

Chloe:	We want to encourage people to keep buying our products and so we give them discounts when they spend a certain amount of money.
Thierry:	To promote a monster film, we created giant ‘footprints’ on the beach. People loved it!
Clare:	If we want to emphasise how healthy the snack bars are, we could get a famous sports personality to appear in the ads.
Bruno:	We invited some potential customers to look at the new packaging and give their feedback.
Veronique:	Our market research focused on finding out the age and gender of our customers.
Freddy:	We asked people to tell us where they shopped and how oft en they bought our products.

1 Who wanted to know about the
demographic profile of their customers? ____________________

2 Whose company used a focus
group to do some research? ____________________

3 Who is talking about
celebrity endorsement? ____________________

4 Who wanted to know about
their customers’ buying habits? ____________________

5 Who is talking about
customer loyalty? ____________________

6 Whose company uses guerrilla
marketing? ____________________

ANSWER KEY

15.1

marketing campaign

free airtime

product placement

income bracket

consumer behaviour

brand identity

15.2

1 I enjoyed the film, but there was a
lot of product placement in it. All the top-brand cars, phones, watches
and so on. It was a bit distracting.

2 We want to build a really strong brand
identity as a trustworthy company.

3 One of the aims of our research was
to identify certain patterns of consumer behaviour: specifically where
they bought our products and how much they spent.

4 This is a luxury brand, clearly aimed
at consumers in the higher income bracket.

5 Our latest marketing campaign was
very successful – sales increased by over 20%!

6 The company were really lucky – there
was a whole news item on their latest innovation, so they got a lot of free
airtime as a result.

15.3

1 customer

other
common collocations:
experience, retention, focus, orientation

2 market

other
common collocations:
leader, survey, research

3 brand

other
common collocations:
name, flagship, generic

4 product

other
common collocations:
life cycle, build

15.4

1 It’s been 10 years since Kate first
set up our in-house
marketing team, and now we employ 13 marketers working in 3 countries.

2 We want to increase brand awareness among young
professionals.

3 Our last campaign went viral and was shared on social
media all over the world.

4 One way to measure customer satisfaction is to
put a questionnaire on your website and ask questions about how happy people
are with your service.

5 We got a lot of press coverage when we gave out free energy monitors as
part of last year’s ‘Energy Week’.

6 The target audience for our new sportswear range is active
parents.

15.5

1 Veronique

2 Bruno

3 Clare

4 Freddy

5 Chloe

6 Thierry

Источник

The following is the trial balance of Thompson Corporation at December 31, 2020.

Thompson CorporationTrial BalanceDecember 31, 2020begin{array}{ c }
hspace{15pt}textbf{Thompson Corporation}&\
hspace{15pt}textbf{Trial Balance}&\
hspace{15pt}textbf{December 31, 2020}
end{array}\

DebitCreditPurchase Discounts$10,000Cash$189,700Accounts Receivable105,000Rent Revenue18,000Retained Earnings 160,000Salaries and Wages Payable18,000Sales Revenue1,100,000Notes Receivable110,000Accounts Payable49,000Accumulated Depreciation-Equipment28,000Sales Discounts 14,500Sales Returns and Allowances 17,500Notes Payable 70,000Selling Expenses 232,000Administrative Expenses 99,000Common Stock300,000Income Tax Expense53,900Cash Dividends45,000Allowance for Doubtful Accounts5,000Supplies14,000Freight-In20,000Land70,000Equipment140,000Bonds Payable100,000Gain on Sale of Land30,000Accumulated Depreciation-Buildings 19,600Inventory (January 1, 2020) 89,000Buildings 98,000Purchases 610,000Totals$1,907,600 $1,907,600begin{array} {lrr}hline
textbf{}&textbf{Debit}&textbf{Credit}\ hline
text{Purchase Discounts}hspace{40pt}&&
text{$10,000}&\
text{Cash}hspace{52pt}&
text{$189,700} &\
text{Accounts Receivable}hspace{40pt}&
text{105,000}&\
text{Rent Revenue}hspace{40pt}&&
text{18,000}&\
text{Retained Earnings }hspace{40pt}&&
text{160,000}&\
text{Salaries and Wages Payable}hspace{52pt}&&
text{18,000} &\
text{Sales Revenue}hspace{65pt} &&
text{1,100,000}&\
text{Notes Receivable}hspace{65pt} &
text{110,000}&\
text{Accounts Payable}hspace{60pt}&&
text{49,000}&\
text{Accumulated Depreciation-Equipment}hspace{60pt}&&
text{28,000}&\
text{Sales Discounts}hspace{71pt}&
text{14,500}&\
text{Sales Returns and Allowances}hspace{50pt}&
text{17,500}&\
text{Notes Payable}hspace{50pt}&&
text{70,000}&\
text{Selling Expenses}hspace{50pt}&
text{232,000}&\
text{Administrative Expenses}hspace{50pt}&
text{99,000}&\

text{Common Stock}hspace{40pt}&&
text{300,000}&\
text{Income Tax Expense}hspace{52pt} &
text{53,900} &\
text{Cash Dividends}hspace{40pt}&
text{45,000}&\
text{Allowance for Doubtful Accounts}hspace{40pt}&&
text{5,000}&\
text{Supplies}hspace{40pt}&
text{14,000}&\
text{Freight-In}hspace{52pt}&
text{20,000} &\
text{Land}hspace{65pt} &
text{70,000}&\
text{Equipment}hspace{65pt} &
text{140,000}&\
text{Bonds Payable}hspace{60pt}&&
text{100,000}&\
text{Gain on Sale of Land}hspace{60pt}&&
text{30,000}&\
text{Accumulated Depreciation-Buildings}hspace{71pt}&&
text{19,600}&\
text{Inventory (January 1, 2020)}hspace{50pt}&
text{89,000}&\
text{Buildings}hspace{50pt}&
text{98,000}&\
text{Purchases}hspace{50pt}&
text{610,000}&\
hline
text{Totals}hspace{50pt}&textbf{$1,907,600} &
textbf{$1,907,600} \hline hline
end{array}

A physical count of inventory on December 31 resulted in an inventory amount of $64,000; thus, cost of goods sold for 2020 is$645,000

Instructions

Prepare a single-step income statement and a retained earnings statement. Assume that the only changes in retained earnings during the current year were from net income and dividends. Thirty thousand shares of common stock were outstanding the entire year.

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