Choose the most suitable word from the words

Media plan,
aim at…, determine the exact media vehicles, formulate a media
plan, select media, draw up a time schedule, ultimate aim, major
kinds of media, direct mail, outdoor displays, mass transit vehicles,
daytime TV channel, late night TV, take into account, devise a media
plan, analyze the location, demographic characteristics of people,
appeal to people of different age groups and locations, affect, print
media, broadcast media, present issues, offer high quality colour
reproduction, full-colour magazine ad, in black and white,
complicated process, determine the success of an ad.

2. Translate the following word combinations from Russian into English

Иметь целью сделать
что-то, выбрать средства массовой
информации, медиаплан, составить
медиаплан, определиться с конкретными
средствами передвижения, составить
расписание, основной, конечная цель,
прямая рассылка по электронной почте,
уличные рекламные щиты, реклама в
общественном транспорте, дневные ТВ
каналы, принимать во внимание, разрабатывать
медиаплан, проанализировать местоположение,
демографические характеристики,
обращаться к представителям различных
возрастных групп и местопроживания,
влиять на …, печатные средства информации,
вещательные СМИ, освещать вопросы,
предлагать цветное воспроизведение
высокого качества, цветная реклама в
журнале, черно-белое воспроизведение
изображения, сложный процесс, определять
успех.

3. Find words and phrases in the text that mean the following

• to create a media plan

• choose media

• the final and most important
  goal

• to take into consideration

• to study the location and
  demographic characteristics of people

• to be interesting for people
  of different age groups

• to influence

• a difficult process

Use the words and word
combinations in sentences of your own.

4. Fill in the gaps using the words from Word Study exercises

a. One of the most important
steps in an advertising campaign is a … .

b. The basic objective of
media-planning is to … and dates to be used.

c. A
media-planner selects the media for the campaign to … .

d. Another task for a
media-planner while formulating a media-plan is to … .

e. Radio, television,
newspapers, magazines and direct mail are … .

f. A lot of factors should be
… when a media-planner … .

g. Different media … the
people of different age-groups and locations.

h. The content of the message
… the choice of media.

i. Magazines and TV usually
offer … .

j. The ads of food products
are less effective … .

5. Choose the most suitable word from the words in brackets to complete these sentences

1. Viacom
   Outdoor is an advertising company that specializes in placing
   adverts on (billboards / public transport / television) such as
   buses.

2. Some
   perfume companies provide (leaflets / commercials / free samples) so
   that customers could try the perfume on their skin before they buy.

3. Advertising
   companies spend a lot of money on creating clever (slogans /
   directories / mailshots) that are short and memorable such as the
   message for the credit card, Access: “Your flexible friend”.

4. Celebrity
   (exhibition / research / endorsement) is a technique that is very
   popular in advertising at the moment.

5. If news
   about the product comes to you by (the word of mouth / press / the
   Internet), someone tells you about it rather than you seeing an
   advert.

6. If you
   have something to sell, you can (target / place / launch) an advert
   in the local paper.

After-reading
questions

Answer the following
questions

1. What role
   does a media plan play in an advertising campaign?

2. What is the basic aim of a
   media plan?

3. What should a media-planner
   do to formulate a media plan?

4. What is the ultimate aim of
   the media planner?

5. What does a media planner do
   at the very beginning of an advertising campaign?

6. What are the major kinds of
   media?

7. What are the kinds of media,
   a baby food producer might use, to present his products?

8. What
   factors do media planners take into account when they devise a media
   plan?

9. Why are the location and the
   demographic characteristics oft he people in the advertising target
   especially important for media-planners?

10. In what way does the choice
    of media depend on the content of the message?

Talking Point

Discuss
the following questions in groups of 3 or 4. Choose the speaker who
will represent your ideas to the class. Share your ideas with the
class.

1. Why is a media plan a crucial
   step in an advertising campaign?

2. Do you agree that the message
   influences the choice of media? Give your own examples to illustrate
   your viewpoint.

3. What types
   of media would you use to advertise the following objects: a new
   scientific project of your own, a “special” dish cooked by your
   Grandmother, a new soap-opera, flowers, a novel written by your
   friend? Comment on your choice.

Speaking

1. Prepare
   a monologue on the following topic: “10
   tips on how to make media-planning more effective”. Don’t
   forget to use active vocabulary!

1. Prepare
   a dialogue using the following instructions

Student
A.
You are the director of an advertising agency which has just failed
an advertising campaign. You are sure that media-planning wasn’t
effective enough.

Student
B. You
are a media-planner. The advertising campaign you were in charge of
has failed. Discuss its drawbacks with the Director of the agency.
Think about the possible ways of overcoming the deadlock.

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Test #4 for the 11^th
grade

1.       Choose
the most suitable word for each space.

Nowadays people are
more aware that wildlife all over the world is in (1)….many (2)… of animals are
threatened, and could easily become(3)… if we do not make an effort to (4)…them.
There are many reasons for this. In some cases, animals are (5)…for their fur
or for other valuable parts of their bodies. Some birds, (6)…as parrots, are
caught (7)… , and sold as pets. For many animals and birds, the problem is
their habitat- the (8)… where they live-is (9)… More (10)…is used for farms,
for houses or industry, and there are fewer open (11)…than there once were.
Farmers use powerful chemicals to help them grow better (12)…, but these
chemicals pollute the environment and (13) wildlife. The most successful
animals on earth-human beings-will soon be the only once (14)…, unless we can
(15)… this problem.

1.       a) danger   b) threat           c)
problem       d) vanishing

2.       a) marks    b) more                        c)
species         d) forms

3.       a) disappeared        b)
vanished      c)empty                       d) extinct

4.       a) harm      b) safe              c)
protect         d) serve

5.       a) hunted   b) chased         c)
game                        d) extinct

6.       a) like        b) such             c)
or                 d) where

7.       a) lively     b) alive                        c)
for life         d) for living

8.       a) spot       b) point            c)
place                        d)site

9.       a) exhausting         b)
departing     c)escaping        d) disappearing

10.   a) each       b) land             c)
soil               d) area

11.   a) spaces    b) air                c)
up                d) parts

12.   a) products b) fields                      c)
herbs                        d) crops

13.   a) spoil      b) harm                        c)wound
         d)wrong

14.   a) survived b) over            c)
missing        d) left

15.   A) answer b) calculate
     c) solve                        d) explain

2. Match the words with
their definitions.

3. Fill in the gaps with words derived
from the words in brackets.

There are many problems which
(1)__________(threat) our natural environment. Acid rain, (2)__________(globe)
warming and air and water (3)__________(pollute) are among the most serious
ones. There are several ways to help improve the situation. Firstly, we should
encourage (4)__________(recycle) because it is the(5)__________(produce) of new
materials which causes the most damage. We must learn to reuse things like
plastic bags and glass jars. Secondly, driving an environmentally- friendly car
is also(6)__________(help).Furthermore, joining an (7)__________(organize) which
plants trees or cleans up beaches would be a (8)__________(prove) that you are
really (9)__________(concern) about the environment. Lastly, supporting groups
such as Greenpeace, which try to prevent many(10)__________(environment)
disasters, would help to ensure that our planet will be clean and safe for the
future generations.

4.
Complete the sentences with the appropriate prepositions

1)
There is no need to switch ____ the upper light, it isn’t dark in the room.

2)
The scientists should think of a way to prevent rare animals _____ becoming
extinct.

3)
Water pollution is caused ____human activities.

4)
Air pollution has a negative impact ____climate changes.

5)
Huge areas of rainforests have been cut ____for urban development.

6)
The amount ____waste and rubbish in big cities is increasing.

7)
Almost three quarters of the land in great Britain is used ___ food production.

The governments should make laws to protect the environment ___ the man’s
activity.

9)
The shortage __ natural resources is the result of their unreasonable use by
people.

10)
It would be better if you didn’t turn __ the heat in your house when it isn’t
cold.

11)
We need to reduce the amount ___electricity we use every day.

12)
Noise pollution doesn’t only have a negative effect on animals but can also
have a negative impact ___ human health.

Test
for the 11th grade environment

Keys

1.         Keys:
1) a; 2)c; 3)d; 4)c; 5)a; 6)b; 7)b; 8)c; 9)d; 10)b; 11)a; 12)d; 13)b; 14)d;
15)c;

2.         Keys:
1.c; 2.d; 3.l; 4.a; 5.h; 6.e; 7.k; 8.b; 9.j; 10.f; 11.g; 12.i

3.         Keys:
1.threaten; 2. global; 3. pollution; 4. recycling; 5. production; 6.helpful; 7.
organization; 8. proof; 9. concerned; 10. environmental.

4.         Keys:
1) On, 2) from, 3) because of, 4)on, 5)down, 6)of, 7)for,8)from, 9)of, 10)on,
11)of, 12)on

1) Match the words with their definitions.

2) Choose the most suitable word for each space.

The threat to the environment.

Nowadays people are more aware that wildlife all over the world is in (1)….many (2)… of animals are threatened, and could easily become(3)… if we do not make an effort to (4)…them. There are many reasons for this. In some cases, animals are (5)…for their fur or for other valuable parts of their bodies. Some birds, (6)…as parrots, are caught (7)… , and sold as pets. For many animals and birds, the problem is their habitat- the (8)… where they live-is (9)… More (10)…is used for farms, for houses or industry, and there are fewer open (11)…than there once were. Farmers use powerful chemicals to help them grow better (12)…, but these chemicals pollute the environment and (13) wildlife. The most successful animals on earth-human beings-will soon be the only once (14)…, unless we can (15)… this problem.

1. a) danger b) threat c) problem d) vanishing

2. a) marks b) more c) species d) forms

3. a) disappeared b) vanished c)empty d) extinct

4. a) harm b) safe c) protect d) serve

5. a) hunted b) chased c) game d) extinct

6. a) like b) such c) or d) where

7. a) lively b) alive c) for life d) for living

8. a) spot b) point c) place d)site

9. a) exhausting b) departing c)escaping d) disappearing

10. a) each b) land c) soil d) area

11. a) spaces b) air c) up d) parts

12. a) products b) fields c) herbs d) crops

13. a) spoil b) harm c)wound d)wrong

14. a) survived b) over c) missing d) left

15. A) answer b) calculate c) solve d) explain

3)Fill in the gaps with words derived from the words in brackets.

There are many problems which (1)__________(threat) our natural environment. Acid rain, (2)__________(globe) warming and air and water (3)__________(pollute) are among the most serious ones. There are several ways to help improve the situation. Firstly, we should encourage (4)__________(recycle) because it is the(5)__________(produce) of new materials which causes the most damage. We must learn to reuse things like plastic bags and glass jars. Secondly, driving an environmentally- friendly car is also(6)__________(help).Furthermore, joining an (7)__________(organize) which plants trees or cleans up beaches would be a (8)__________(prove) that you are really (9)__________(concern) about the environment. Lastly, supporting groups such as Greenpeace, which try to prevent many(10)__________(environment) disasters, would help to ensure that our planet will be clean and safe for the future generations.

1) Match the words with their definitions.

2) Choose the most suitable word for each space.

The threat to the environment.

Nowadays people are more aware that wildlife all over the world is in (1)….many (2)… of animals are threatened, and could easily become(3)… if we do not make an effort to (4)…them. There are many reasons for this. In some cases, animals are (5)…for their fur or for other valuable parts of their bodies. Some birds, (6)…as parrots, are caught (7)… , and sold as pets. For many animals and birds, the problem is their habitat- the (8)… where they live-is (9)… More (10)…is used for farms, for houses or industry, and there are fewer open (11)…than there once were. Farmers use powerful chemicals to help them grow better (12)…, but these chemicals pollute the environment and (13) wildlife. The most successful animals on earth-human beings-will soon be the only once (14)…, unless we can (15)… this problem.

1. a) danger b) threat c) problem d) vanishing

2. a) marks b) more c) species d) forms

3. a) disappeared b) vanished c)empty d) extinct

4. a) harm b) safe c) protect d) serve

5. a) hunted b) chased c) game d) extinct

6. a) like b) such c) or d) where

7. a) lively b) alive c) for life d) for living

8. a) spot b) point c) place d)site

9. a) exhausting b) departing c)escaping d) disappearing

10. a) each b) land c) soil d) area

11. a) spaces b) air c) up d) parts

12. a) products b) fields c) herbs d) crops

13. a) spoil b) harm c)wound d)wrong

14. a) survived b) over c) missing d) left

15. A) answer b) calculate c) solve d) explain

3)Fill in the gaps with words derived from the words in brackets.

There are many problems which (1)__________(threat) our natural environment. Acid rain, (2)__________(globe) warming and air and water (3)__________(pollute) are among the most serious ones. There are several ways to help improve the situation. Firstly, we should encourage (4)__________(recycle) because it is the(5)__________(produce) of new materials which causes the most damage. We must learn to reuse things like plastic bags and glass jars. Secondly, driving an environmentally- friendly car is also(6)__________(help).Furthermore, joining an (7)__________(organize) which plants trees or cleans up beaches would be a (8)__________(prove) that you are really (9)__________(concern) about the environment. Lastly, supporting groups such as Greenpeace, which try to prevent many(10)__________(environment) disasters, would help to ensure that our planet will be clean and safe for the future generations.

.

Keys: 1.c; 2.d; 3.l; 4.a; 5.h; 6.e; 7.k; 8.b; 9.j; 10.f; 11.g; 12.i (слайд 25-37)

Choose the most suitable word for each space.

The threat to the environment.

Nowadays people are more aware that wildlife all over the world is in (1)….many (2)… of animals are threatened, and could easily become(3)… if we do not make an effort to (4)…them. There are many reasons for this. In some cases, animals are (5)…for their fur or for other valuable parts of their bodies. Some birds, (6)…as parrots, are caught (7)… , and sold as pets. For many animals and birds, the problem is their habitat- the (8)… where they live-is (9)… More (10)…is used for farms, for houses or industry, and there are fewer open (11)…than there once were. Farmers use powerful chemicals to help them grow better (12)…, but these chemicals pollute the environment and (13) wildlife. The most successful animals on earth-human beings-will soon be the only once (14)…, unless we can (15)… this problem.

1. a) danger b) threat c) problem d) vanishing

2. a) marks b) more c) species d) forms

3. a) disappeared b) vanished c)empty d) extinct

4. a) harm b) safe c) protect d) serve

5. a) hunted b) chased c) game d) extinct

6. a) like b) such c) or d) where

7. a) lively b) alive c) for life d) for living

8. a) spot b) point c) place d)site

9. a) exhausting b) departing c)escaping d) disappearing

10. a) each b) land c) soil d) area

11. a) spaces b) air c) up d) parts

12. a) products b) fields c) herbs d) crops

13. a) spoil b) harm c)wound d)wrong

14. a) survived b) over c) missing d) left

15. A) answer b) calculate c) solve d) explain

Keys: 1) a; 2)c; 3)d; 4)c; 5)a; 6)b; 7)b; 8)c; 9)d; 10)b; 11)a; 12)d; 13)b; 14)d; 15)c;

Fill in the gaps with words derived from the words in brackets.

There are many problems which (1)__________(threat) our natural environment. Acid rain, (2)__________(globe) warming and air and water (3)__________(pollute) are among the most serious ones. There are several ways to help improve the situation. Firstly, we should encourage (4)__________(recycle) because it is the(5)__________(produce) of new materials which causes the most damage. We must learn to reuse things like plastic bags and glass jars. Secondly, driving an environmentally- friendly car is also(6)__________(help).Furthermore, joining an (7)__________(organize) which plants trees or cleans up beaches would be a (8)__________(prove) that you are really (9)__________(concern) about the environment. Lastly, supporting groups such as Greenpeace, which try to prevent many(10)__________(environment) disasters, would help to ensure that our planet will be clean and safe for the future generations.

Keys: 1.threaten; 2. global; 3. pollution; 4. recycling; 5. production; 6.helpful; 7. organization; 8. proof; 9. concerned; 10. environmental.

Choose the most suitable word for each space.

Last week my friend Sandy and I (1)… to go to the beach on the bus.

While we (2)… for the bus, it suddenly (3)….

To rain.

We (4)… summer clothes, and we (5)… an umbrella.

While we (6)… there in the rain, Sandy’s mother (7)… past, so we (8)… to her.

Luckily, she (9)… us, and (10)… us home in the car.