Choose the most suitable word and complete the sentences creative people

EXERCISE A

1    Subsidiary —– e) a company which is at least half-owned by another company

2   Factory/plant ——– h) a large building or group of buildings where goods are made (using machinery)

3   Call center ——-— a) an office where people answer questions and make sales over the phone

4   Service center  ——–– d) a place where faulty products are mended

5   Headquarters ———-– f) the main office or building of a company

6   Distribution center ——– b) A building from which goods or supplies are sent to factories, shops and customers

7   Warehouse ———–- g) a building for storing goods in large quantities

8   Outlet ————— c) a place through which products are sold

EXERCISE B

* Stock levels have been low for two weeks now.—-> Warehouse

* Why do we always have to check with the pairing company before making decisions? ——–> Subsidiary

* Yes, that’s fine. If you could just hold on a minute, I’ll need to transfer you to a supervisor ——–> Call Center

* We need to deliver this consignment on Friday.—————> Distribution Center

* The production line is operating at full capacity.—————–> Factory / plant

* Can you e-mail head office as soon as possible and find out about the designs for the new window displays.——————> Headquarters

* I am afraid all our engineers are out working on repairs at the moment.—————> Service Center

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SUCCES CAN BY A GAME WITH MANY PLAYERS

BY SARAH MURRAY

EXERCISE A

According with paragraph 1, I think that the best definition for PERKS is:

a)happiness and confidence in the workplace

EXERCISE B

4- the Google’s objective is to make its  workplace feel fun.

5-Intellectual challenge and interesting of staff

6-intellectual activity and independence as a policy

7-Have goals clear and keep the learning

EXERCISE C

1 Google promotes the idea of staff getting together.

………………………………………………….True

2 Every month, managers get money to build teamwork or reward staff.

…………………………False

3 Ninety per cent of Google Italy workers thought it was a friendly place to work

………………False

4 The furniture in Google offices is different to that in most offices.

………………………………….True

5 The work is challenging, and you need a university degree to work there

……………………….True

6 Employees know what their objectives are and have the freedom to achieve them

…………..True

7 Employees have the opportunity to listen to well-known or important authors.

………………….True

EXERCISE A

Which four areas does 8002 & Co look at when analysing a company’s organisation?

1-Formal organization

2-The decision rights

3-The information flows

4-The incentives

EXERCISE B

1 What do you need to answer on the website orgdna.com?

They have a survey tool

2 What are your answers compared to?

They compare the answer with foty thousand other executives

3 What can the comparison recognise?

we can recognize patterns

4 How does Booz & Co analyse a company in more depth?

They organise workshops with all executives into particular aspects

EXERCISE C

1 How was the American company organised?

The global american company was organised by function

2 What did Manufacturing and Marketing do?

manufacturing had responsibility for all the plants around the world, marketing  all the brands in every country

3 What was the company not very good at?

at responding to the local markets.

4 How did the consultants want to change the organisation?

They want to move the geographically organization.

EXERCISE D

 We did a lot of looking at how the business . operated .’ . where products were. made. . . . . where they were . .shipped…..J . how competitors were .organised. .• . And we also had to spend a lot of time thinking about whether we needed ….regional ..organization. . : or whether every single business unit would report back to the . . . . headquarters . .  er in the US.

EXERCISE A

Track 27- d)Greeting someone and talking about the past / changes

Track 28 – c) Introducing yourself and giving information about your company

Track 29 – b) Introducing another person

EXERCISE B

1) Which of these expressions do you hear?

a) Nice to see you again.: ok ………………………… e) I changed my job last year.:ok

b) Fine. thanks. :ok …………………………………….. d) How about you? :ok

f) I’m in banking now.:ok

2) Who is Head of Marketing?  — Alex  

3) Who now works in Finance?  — Maria

EXERCISE C

Bob Danvers  

Company ………..

Activity ……………

Karin Schmidt

Company …………

Activity ……………

EXERCISE D

Bob : Well, we’re basically an Outsourcing ‘ business. We supply companies and organisations with various services including IT, office equipment ‘, travel and even cleaning services.

Karin : I see. And is it a new company?

Bob :   No, we’re well established. The company was founded.’ in the mid-1980s, and we’ve been growing rapidly ever since. It’s organised into four ………. We have over 7,000 employees ‘ ; we’ve got our headquarters‘ in London and office ‘ in New York, Cape Town and Sydney — so we’re pretty big.

EXCERCISE A

Newspapers are one example of an advertising medium. Can you think of others?

Radio, Internet, Tv, Press.

EXCERCISE B

 Look at these words. Label each word 1 for ‘advertising media’, 2 for’methods of advertising’ or 3 for ‘verbs to do with advertising’.

Advertorials …………………… 2        Endorse ……………………. 2          Point-of-sale ………………. 1       

Sponsor …………………………. 3        banner ads ………………. 2           Exhibitions …………………. 1

pop-ups …………………………. 1         sponsorship …………….. 2           billboards (AmE)/ ……….. 1      

free samples …………………. 2         posters …………………….. 2           Target ………………………… 2

hoardings (BrE) …………….. 1          Internet …………………… 1            press …………………………. 1              

television  …………………….. 1         cinema …………………….. 1           leaflets/flyers ………………1

product placement ……….. 2         viral advertising ………. 2           commercials ……………….2            

Outdoor advertising ……… 2         radio ………………………… 1           communicate ……………. 3

Place ……………………………. 3           Run ………………………… 3

EXCERCISE D

Which of the methods do you connect to which media?

EXAMPLE:

Television — commercials

• internet — viral advertising

• point fo sale — free samples

• Exhibitions — endorse

• outdoor advertising — leaftles / flyers

• press — banner ads

• cinema — product placement

• pop pus — billboards

• radio — comunicate

EXCERCISE E

Choose the most suitable words to complete these sentences_

1 A lot of cosmetics companies give away free samples so that customers can try the product before they buy.

2 Advertising companies spend a lot of money on creating clever slogans that are short and memorable, such as the message for Nike: ‘Just do it’.

3 Celebrity endorsement is a technique that is very popular in advertising at the moment.

4 If news about a product comes to you by word of  the press the Internet, someone tells you about it rather than you seeing an advert.

5 Many companies use post and electronic mailshots because they can target a particular group of consumers all at the same time.

EXCERCISE A

A publicity stunt    —————————- This is a singular countable noun

A team of skydivers ————————— This is a singular countable noun

An entire 3 minute 20 second break  ———  For introduce new information

A live skydiving jump ————————- Use a before of consonants

EXCERCISE B

In the first two paragraphs of the article, which specific examples of the following are referred to?

• A live advertising

EXCERCISE C

1. The Knowledge of advertising code of practice is vital to those wishing to work in the advertising industry. 

2.  We want to film a TV commercial in Russia. 

3.  The ‘Think small’ Volkswagen Beetle advert was one of most successful advertising campaigns of 20th century. 

4.  The Four major brands — AOL, Yahoo!, Freeserve and BT — all achieve awareness of over 40% amongst UK adult population. 

5. The Next year, I am going to work for an advertising agency in USA.