Business model canvas template word

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Beside the Business Model Canvas (BMC) we have developed a wealth of complimentary business modelling tools, resources and templates for startup founders and enterprise executives who want to introduce lean methods into their businesses. Check our template library and feel free to use them for your work.

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We have created our resources in the template library as a service to the entrepreneur community. This is why we provide them under the Creative Commons Attribution 4.0 International License, unless marked otherwise. Like more than one and a half (1.5) million people so far, you are free to use and adapt the content for your own purposes as long as you visibly acknowledge Neos Chronos as the source in any derivative work. In practical terms this means that you are free to use and adapt this Business Model Canvas Template as long as you do not remove our copyright notice, and you do not restrict the rights you received from us when sharing the result with others.

You are welcome to link back to this page if you found it useful. This is the easiest form of attribution and it helps us reach more people.

EXPLORE OUR SERVICES

If you want to make the most out of your brand new Business Model Canvas Template, then one of the following personalised services may be for you. At Neos Chronos we have helped over 120 startups progress in their entrepreneurial journey and our advisors created over £150 million of sales revenue for the companies they have served.

In this article, you’ll find the most comprehensive business canvas and business model templates in Microsoft Excel, Word, and PDF formats. Document, outline, and manage your unique business structure to ensure you are optimizing your target market, key resources, value proposition, and more.

Direct Sales Business Model Template

Direct Sales Business Model Template

Strategize on sales and distribution tactics and plan for your organization’s unique sales pipeline with this template. With room to document distribution models, pricing models, partner strategy, and sales management, you can easily create an effective sales business model. Download this template in Microsoft Excel, Word, or PDF formats.

Download Direct Sales Business Model Template

Excel | Word | PDF | Smartsheet

Pay-Per-Use Business Model Template

Pay Per Use Business Model Template

Designed for business structures that rely on pay-per-use customers, this business model template allows you to track the success of your organization and strategize on future plans. With sections to document and track year-over-year paying customers, customer growth, premium paying customers, and net new customers, you can stay on top of the success — or areas of improvement — in your pay-per-use business model.

Download Pay-Per-Use Business Model Template

Excel | Smartsheet

Business Model Canvas Template

Business Model Canvas Template

This template is designed to analyze and review current business models or to plan and document a strategy for new business models. Use this template to document the key details of your business plan, including key partners and activities, value proposition, and strategic channels. This template is available for customization and download in Microsoft Excel, Word, and PDF formats.

Download Business Model Canvas Template

Excel | Word | PDF

Franchise Business Model Template

Franchise Business Model Template

Use this template to create a targeted business model for franchises in order to illustrate potential success or highlight current profits. This template includes areas for documenting executive summaries and company descriptions, product or service descriptions, management structure, and more. This free template is available in Microsoft Excel, Word, and PDF formats.

Download Franchise Business Model Template

Excel | Word | PDF

Freemium Business Model Template

Freemium Business Model Template

This template provides a business model for companies that have a freemium pricing strategy. It helps you enumerate key products or services that the organization should upcharge for. Use this template to document critical details of your freemium business, such as cost structure, customer segments, and revenue streams.

Download Freemium Business Model Template

Excel | Word | PDF

Subscription Business Model Template

Subscription Business Model Template

Outline subscription details, monitor business growth, and keep track of the highest producing revenue streams with this business model template. This template offers space to document and track new subscription members, premium subscription members, and total yearly paid revenue. Download and customize this Microsoft Excel template based on your business needs.

Download Subscription Business Model Template — Excel

Startup Business Model Template

Startup Business Model Template

Create a traditional business model and detail all key aspects of your organization with this startup business model template. This template allows you to document the components of your startup that you want to highlight, such as executive summaries, company descriptions, marketing plans, and financial information. This template is available for download and customization in Microsoft Word.

Download Startup Business Model Template

Excel | Word | PDF

Collective Business Model Template

Collective Business Model Template

Gather, document, and report on all the key details of your business with this collective business model template. Use this template to share the core components of your organization, such as key partners, resources, and activities, as well as customer segments and cost structures.

Download Collective Business Model Template

Excel | Word | PDF

Inclusive Business Model Template

Inclusive Business Model Template

This free template includes space to document the most fundamental building blocks of your company, so you can create a comprehensive business model. Document and communicate key details, such as products or services, cost structures, revenue streams, and more. This template is available for download in Microsoft Excel, Word, and PDF formats.

Download Inclusive Business Model Template

Excel | Word | PDF

Open Source Business Model Template

Open Source Business Model Template

Use this template to plan and record a comprehensive business model for open source projects. This template includes sections to document everything from problems and solutions to unique value propositions and customer channels. It is available for download in Microsoft Excel, Word, and PDF formats.

Download Open Source Business Model Template

Excel | Word | PDF

Consulting Business Model Template

Consulting Business Model Template

Geared toward businesses in the consulting field, this template lets you construct a comprehensive overview of your organization’s business model. Customize the details of this template to fit your needs. The template includes sections for company descriptions, mission statements, finances, key business metrics, and more.

Download Consulting Business Model Template

Excel | Word | PDF

Small Business Model Template

Small Business Business Model Template

This template is perfect for small businesses who want to map out their business model, either at the beginning stages of their business, or as their business grows. Use this template to include the most important high-level details, such as company description, market analysis, organization information, and financial projections.

Download Small Business Business Model Template

Excel | Word | PDF

Harvard Business Model Template

Harvard Business Model Template

Use this business model template, influenced by the Harvard Business School, to create the most comprehensive and detailed overview of your business. With space to include key details, like partners, business activities, resources, and value propositions, this template allows you to customize your business plan and share the details among your team.

Download Harvard Business Model Template

Excel | Word | PDF

SaaS Business Model Template

SaaS Business Model Template

Leverage this template to accurately explain, build out, and model your SaaS business plan. This template is especially helpful in mapping out key resources, like developers, software value propositions, and revenue streams based on usage. Download this template, available in Microsoft Excel, Word, and PDF, and customize it based on the details of your company.

Download SaaS Business Model Template

Excel | Word | PDF

Lean Business Model Template

Lean Business Model Template

To eliminate waste and provide the best value to the customer of a lean business, use this template to document and track the core components that contribute to your organization’s success. With room to include potential problems and solutions, cost structure, and unique customer segments, this template allows you to model and perfect the ideal lean business.

Download Lean Business Model Template

Excel | Word | PDF

Service Business Model Template

Service Business Model Template

This template is designed to analyze and review business models related to the service industry. Use this template to document the key details of your business plan, including key partners and activities, value propositions, and strategic channels. This template is available for customization and download in Microsoft Excel, Word, and PDF formats.

Download Service Business Model Template

Excel | Word | PDF

Affiliate Business Model Template

Affiliate Business Model Template

Use this preformatted template to plan, track, and assess the business model of an affiliate business in order to keep all details in check. With space to record key details, such as market segmentation and targeting, marketing strategy, business operation, and more, this template gives you the structure to maintain a successful affiliate business. This template is available for download in Microsoft Excel, Word, and PDF formats.

Download Affiliate Business Model Template

Excel | Word | PDF

What Is a Business Model Canvas?

A business model canvas is a strategic management document that assists you in developing business models of all kinds, from lean to startup to subscription models. It is a purely visual chart that identifies and describes core business elements, like value propositions, market segments, and customers.

What Is a Business Model Canvas Used For?

Typically a one-page document, a business model canvas grants a high-level overview of the business structure and operation and describes the overall value of an organization. Not only is it a strategic tool for developing a new business, but it’s also a way to upgrade or analyze an already-active business. A business model canvas brings clarity, strategy, and simplicity to a business plan, especially regarding areas that are usually difficult to describe.

Why Is a Business Model Canvas Important?

A business model canvas is important because it helps provide a company with clarity, focus, and strategy. It offers a detailed structure of what the business does, how it should perform, and what markets or customer groups it should target.

What a Business Model Canvas Can Help an Organization Do

A business model canvas not only increases the transparency of the business plan by supplying a single, flexible explanation of the business and its strategy, but also helps a business or organization to do the following:

  • Describe, design, or redesign a business model

  • Organize new thoughts and ideas about how a business can increase its success

  • Enable both new and existing organizations to increase their focus on the operations and processes that run their business

  • Provide a platform to explore new options for a business, test any assumptions, and discover new opportunities

  • Devise new strategies for a business

  • Look at a business with a critical eye, identifying areas of improvement or areas of great success

  • Reevaluate any unique aspects of a business that are working and fine tune those aspects in order to improve an overall business strategy

  • Discover opportunities to grow or improve upon existing processes

  • Provide either a general guideline or a detailed layout of a business, depending on its structure

  • Identify specific instructions on how to achieve a new or improved business plan

  • Assess potential trade-off opportunities

  • Align marketing strategies and other business activities

  • Enable a structured conversation about a business model and an operation and management strategy that can include stakeholders, key team members, and external resources

  • Present strategic analyses, like a market analysis, customer analysis, or operational analysis

  • Develop new insight on customers and what they are seeking from a business

  • Describe the relationships between new initiatives and how a company can achieve those initiatives simultaneously

Who Created the Business Model Canvas?

Business theorist Alexander Osterwalder created the business model canvas following his earlier work on business model ontology.

The Core Structures of Business Models

Based on his analysis, Osterwalder proposed that all businesses share similar modeling, using the following core structures:

  • Infrastructure: This includes key business activities, key resources, and key partners that the business leverages on a regular basis.

  • Offering: The concept of offering deals with the unique value proposition of a business, which is what distinguishes one business from another.

  • Customers: This includes customer segments, channels, and customer relationships, all of which drive the strategy and overall success of a business.

  • Finances: Finances include both the cost structure and the revenue streams that drive the profit of a business.

When Was the Business Model Canvas Invented?

Alexander Osterwalder invented the business model canvas in 2008, following his work on business model ontology. Since 2008, business experts have created many variations on Osterwalder’s original business model canvas, including ones that are industry specific.

What Do You Include in a Business Model Canvas Template?

A business model canvas has a few main components that build out the structure, organization, and strategy of a business. The components include the following:

  • Key Activities: The key activities identify the crucial steps and activities a business must perform in order to deliver on its propositions and continue to succeed. As a business changes and grows, it must discover new techniques to perform better, provide better services or products, and consider how these key activities help to drive the value proposition.

  • Key Resources/Partners: The key resources delineate the strategic assets needed to achieve core business goals and maintain a more targeted and successful approach than one’s competitors. Three core business products make up the key resources: product, scope, and infrastructure.

  • Value Proposition: This is the driving force of the business, as it identifies the uniqueness of a business’s offering (i.e., what differentiates it from other competitors). The value prop works to pinpoint the needs of the customer and deliver on those needs with the company’s own product or service.

  • Channels: The channels signify the various media used to communicate the value prop to the appropriate customers. Channels also identify where and how you will sell your product and to what customers.

  • Customer Segments: This refers to the way in which customers interact with the business through the product or service lifecycle and which type of market a customer might engage with. Types of markets can include niche, mass, segmented, diversified, or multi-sided.

  • Cost Structure: The cost structure of a business model canvas pairs together how key activities will drive costs and determines how well the costs are aligned with the value prop. It is at this time that businesses must determine other key cost decisions, like using a fixed, variable, cost-driven, or value-driven structure and figuring out how the scope and scale of the business relate to the costs and revenue.

  • Revenue Streams: This determines the way a company generates revenue from each customer segment. Revenue streams can come in the form of asset sales, usage or subscription fees, lending, leasing, renting, licensing, brokerage fees, and advertising. A business determines its revenue streams based on its overall structure.

What Is a Business Model Canvas Report?

A business model canvas report is a roll-up of all the key details described in a business model canvas. The report aims to describe each component in further detail, providing commentary on both why a company is structured the way it is and how it plans to attain that structure.

What Is a Lean Canvas Template?

A lean canvas template is a one-page business plan that summarizes a business and breaks it down into nine key elements. Those elements include problems, solutions, key metrics, value propositions, advantages, channels, customer segments, cost structures, and revenue streams.

Why Have a Business Model Canvas?

Businesses and organizations should have a business model canvas in order to break down the key components of a business and discuss what is and isn’t working. This process will help you identify problem areas, improve on certain aspects, and continue to grow, generate revenue, and succeed.

Tips For Creating a Business Model Canvas

The best way to get started is by gathering a core group comprised of key team members and stakeholders (ideally around 3-5 people) and drawing out a canvas on paper or creating a canvas digitally.

Allow yourself plenty of undisturbed time to start mapping out a high-level overview of the business and its structure. Connect the core building blocks of your business, like market segments and target customers, and brainstorm how to achieve the most success.

Make sure to keep on open mind and separate the current from the ideal state of the business. After you have completed your canvas, review it and share it with your team to collect further ideas or comments. Ask team members to look for missing details, both in the design and structure of the canvas.

Once you have completed the canvas review, test your new plan and analyze it periodically to ensure it is working for your business.

Examples of Successful Business Models

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Word Templates

To build up new strategies for your company, free PSD format business model canvas templates are very helpful. They help the businessmen to analyze and judge the current models that are running in the small business. You can outline key activities and key resources like healthcare, cost structure, HR, supply chain channels, coaching, marketplace value propositions, and other components. These blank templates can be easily downloaded and designed for MS Word format so that the models are done for free.

business model canvas bmc templates

There are many types of small business in PDF models for companies to adopt, such as a lean business model. You can find resources like Strategyzer and more to help you put together a business model canvas. However, it is not difficult but time-consuming for many people to build up the model from scratch. And so, we’ve prepared several tips (below) to help you get started. You can also see Job Estimate Templates for other helpful resources.

Free The Business Model Canvas with Key Resources Template

download the business model canvasbusinessmodelgeneration.com

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  • PDF

Size: 25.9 KB

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Free Business Model Canvas Printable Template

business model canvas printablecanvanizer.com

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  • PDF

Size: 804.9 KB

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Free Business Entrepreneurship Model Canvas Template

business entrepreneurship model canvaspxl.be

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  • PDF

Size: 1.5 MB

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Free Clear Plan Strategyzer Business Model Canvas

clear plan business model canvasdiytoolkit.org

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  • PDF

Size: 173 KB

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If you are creating a business model canvas for the first time and need ideas on what to include where, this standard template would be really useful- with its detailed information on all important points of a business model. You may also see Small Business in Outlook format.

Free Het Business Model Canvas Template with Components

het business model canvasstatic1.1.sqspcdn.com

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  • PDF

Size: 146.7 KB

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Free Lean Coaching Business Model Canvas Splash

business model canvas splashmethodkit.com

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  • PDF

Size: 526 KB

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the social business model canvasgrowingsocialventures.org

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  • PDF

Size: 55.3 KB

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Free Business Architecture & Canvas Model Template

business architecture canvas modelomg.org

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  • PDF

Size: 845.5 KB

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social enterprise business model canvassandiegosocialinnovation.org

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  • PDF

Size: 57.1 KB

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Restaurant Business Model Canvas Customer Relationships

business model canvas customer relationshipsdspace.ou.nl

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  • PDF

Size: 888.1 KB

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Business Model Canvas IT Department with Key Activities

business model canvas it departmentkordamentha.com

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  • PDF

Size: 1.7 MB

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Free Sample Word for Business Model Canvas Template

business model canvas template word

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  • PDF

Size: 16.9 KB

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Free Business Model Canvas with Blank Template

business model canvas template pdf

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  • PDF

Size: 456 KB

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This general template has taken a minimalist approach if you are looking to create a simplistic business model discussion with highlights on the bare essential categories like key partners, resources, and activities. You may also check out here Analysis Templates.

Free Business Model Canvas Sample Template

business model canvas you pdf download

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  • PDF

Size: 1.6 MB

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Plain textual details look monotonous on a business model but this sample template brings in an amusing twist to the entire model by allowing you to make graphical presentations along with the text. You may also see small business report templates.

Free Online Business Model Canvas Template

online business model canvas template

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  • PDF

Size: 4.3 MB

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If you want ideas on the important points to e discussed in your business model, this simple template would be helpful with its coverage on all the mandatory points- the pictorial illustrations carry the fun quotient. You can also see more on Business Plan Templates.

Free Download Canvas Business Model in PPT Format

canvas business model canvas template ppt

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  • PPT

Size: 174.1 KB

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PPT format is the most common way today to make any business presentation and the same goes with your business model canvas. This basic template here offers a neat PPT outlook that includes all the key parameters.

Free Innovation Business Model Canvas Format Template

innovation business model templateaadvice.lt

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  • PDF

Size: 746.8 KB

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Free Healthcare Business Model Canvas Template

healthcare business model canvasgaits.org

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  • PDF

Size: 48 KB

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Free HR Business Model Canvas Template

hr business model canvasbusinessmodelcommunity.com

Free Supply Chain Channels Business Model Canvas Template

supply chain channels business model canvaseprints.soton.ac.uk

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  • PDF

Size: 858 KB

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Free Marketplace Value Proposition Business Model Canvas

marketplace value proposition business model canvasiopscience.iop.org

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  • PDF

Size: 771 KB

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The most necessary item on PDF Templates for this purpose is the toolbox that makes the shapes. It is very easy to download, save, add texts, images and share free small business model canvas formal templates.

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