Brands of the word logos

The most recognizable and famous logos in the world are those of some of the most well-known organizations and brands. These may not appear the most complex in design, but they often boast hidden meaning, memorability and impact.

Whether they’ve existed since the brand originated, been slowly but consistently been tweaked again and again, or if they’re completely different to what came before, we flick through the most famous logos in the world to gain a deeper understanding of successful logo design.

1. Nike

Nike’s swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally.

The swoosh mimics the wings of Nike, the goddess of victory in Greek mythology and the company’s namesake. It also looks like a checkmark and signifies getting things done or in other words, “Just do it.” With a fluid silhouette evoking motion and speed, you can, you can see how much space there is to instill brand values into an abstract, minimal design.

2. Chanel

Chanel is a fashion label synonymous with luxury, elegance and the founder’s Parisian identity, hence her initials interlocking into the logo we recognize today.

The color scheme is black and white. The brand name, the wordmark logo, often sits directly under it with plenty of negative space. There are no effects or enhancements beyond the interlocking. It’s all very neat and perfectly symmetrical, perfect for the fashion house credited for the original  “little, black dress.” Its simplicity is what makes this logo potent, it can carry the brand’s core values, even on an off-brand piece.

3. McDonalds

The McDonald’s logo, also known as the “Golden Arches”, was inspired by the real golden arches that were part of the fast food chain’s original restaurant design. The logo design brings together the two arches that adorned the restaurant chains and turns it into a lettermark logo, an “M”.

Over its signature red background, the iconic golden arches logo drives the “‘50s drive-in” aesthetic of the chain. It’s an image that’s synchronous with the McDonalds brand, because they’ve used it just about everywhere and anywhere. It’s on their packaging, uniforms, physical buildings, adverts—any type of communications that involve McDonalds, involve this logo. The lesson? Be consistent.

4. Tesla

The company that made an undeniable impact on one the largest industries in the world is unsurprisingly futuristic looking and at first glance, just a cool-looking “T”. The company’s founder described the logo as “a cross-section of an electric motor”. Similar to other famous brand logos, Tesla also incorporates the company’s first letter and then infuses it with its branding. The “T” is also designed in a way to evoke an upwards motion powered by electricity and moving towards the future. Small details can add a great deal of meaning to an otherwise static monogram logo.

5. Apple

From the biblical story of Adam and Eve to the apple that fell on Isaac Newton’s head, apples are always around, hauling quite a bit of symbolism. Why Apple chose an apple as its pictorial mark and why there is a bite in it has inspired lots of legends, from being the cyanide-laced apple that Alan Turing bit into to a visual pun on a “byte”.

The designer Rob Janoff has said that the bite was a way to distinguish the very simple apple from another fruit. But the fact that the logo is so famous that it has not one but several myths floating about it tells a story in itself. The symbol of the apple (with the tiny aforementioned twist) is a very sleek and literal visual cue for the word “apple”. The logo bridges age-old, earthy wisdom with what is contemporary, ever-changing and transient. It reads like a promise.

6. Shell

Shell showcases the power of word-object association once again. The company’s logo symbol has changed over the years but one thing that has always been there is the image of a single seashell.

The logo is also known as “the pecten” because it is modeled after the Pecten Maximus, a mollusk with a distinctive and large shell. The current design’s contrast between curves and points, primary red and yellow, suggest an art deco influence. Just because you’re in one industry, doesn’t mean you have to find your visual inspiration from it only. Shell didn’t look to garages or oil to find the basis for their logo—think imaginatively.

7. Starbucks

The inspiration behind the “Starbucks Siren” emblem logo design is very much based in epics and myth-making; the founders chose the name Starbucks based on Moby Dick’s most sensible character, Starbuck.

From then on, they are said to have gone through old marine books to find a mythical creature that they felt represented their company, a siren. These nautical references are also harmonious with the company’s birthplace and the major port city, Seattle.

Incorporating niche characters into a logo gives personality and warmth to the design. It creates a deeper, richer brand persona to help your audiences connect and remember you. It could be a good idea to think about books you’ve read over the years—would any of the characters relate to or symbolize your brand in some way? It might just be one aspect of their personality that your brand shares in its values that you’re looking for. As we see in the Starbucks logo, using cultural references in designs make some of the most memorable logos.

8. Toblerone

Toblerone’s logo is unforgettable and an example of great branding for several reasons. For starters, it’s a logo inspired by a location. It is made up of a wordmark and a mountain, the Matterhorn to be precise and this very mountain also happens to be the inspiration behind the chocolate’s unique shape: delicious little triangles, tied together as if they are a mountain range.

The logo also has an optical illusion that’s easy to miss but hard to unsee. The negative space on the mountain actually caused a storm on Reddit as users discovered there, hidden in the Toblerone mountain’s etching, actually lies a bear. Clever tactics like this can really draw attention to the brand and strengthen marketing.

9. Coca-Cola

Coca-Cola has had one component of its logo that has always stayed pretty much the same—a flowing, cursive and italicized wordmark with a wave or ribbon-like tail underlining the first ‘C’.

The key here is that the famous logo’s font feels retro, but not dated. They’ve also recently brought back the “red disc” logo design, pictured above, to unite the various alternate Coca Cola products—and logos.

10. NASA

Nasa’s current, spherical logo, imaginatively coined “the meatball”, was actually their first logo. Fairly literally presenting a planet-like silhouette, the wholesome logo depicts stars and orbits across it in the colors of the American flag.

The meatball was replaced by another logo, entitled “the worm”, between 1975-1992. This wordmark logo featured continuous, curvy letters that echo the bodily movements of a worm. Looking at it now, it feels a little retro and Star Wars-esque. Yet, back when it was released, it was considered to be contemporary, minimal and futuristic.

Nasa turned to nostalgia branding, when they made the change back to the meatball, saving the worm design primarily for their rockets. They understand the strong associations that audiences have made with their world-famous logos. The meatball reigned during their most infamous period, with Neil Armstrong wearing the symbol across his chest as he landed on the moon. The brand has monopolized on these positive memories and associations still held by audiences today with the meatball, while finding space for their stylized worm design.

11. The London Underground

London Underground’s logo, also known as the “roundel”, has been around for over a century. It originated after simplifying the original image of a wheel and created the Johnston Typeface, choosing sans-serif letterforms for optimal legibility.

The logo has alternate color schemes for different stations and modes of transportation, but the red and blue version is the main one. Overall, the minimal symbol is accessible, easy to understand and reliable—everything you would want out of public transportation.

12. IBM

IBM’s 8-bar logo has not changed since it was first created by Paul Rand (who has also created the logos for UPS, Enron, Westinghouse, among others). The stripes convey speed and dynamism, while the capital and bold serif letters convey confidence, authority and a strong sense of modern minimalism. At the time, using negative space with a font in this way was considered super innovative. Now, it leans more on the audiences’ sense of nostalgia for that period of time.

13. Prada

Luxury fashion powerhouse, Prada, treasures their original wordmark logo so much that they’ve never changed it. This is typical of brands donning emblem logos, which signify tradition and legacy.

Its “R” has an end stroke that is blocky and angular. It contrasts the curves of the other parts of the letter and the thin strokes of the A next to it. This varying within the font-weight (the thickness and thinness of the letters) creates a flow and movement within the otherwise static wordmark.

Emblem logos tend to signify tradition and legacy. Prada’s emblem combines a very angular and simple outer shape to contain its wordmark, a coat of arms and a ribbon. It is simultaneously modern and traditional. It’s also smart to have a unique logo silhouette to adorn products with.

14. PlayStation

When PlayStation decided to focus on 3D polygon graphics, it needed a logo to express this shift. Designer Manabu Sakamoto created a logo that held an optical illusion perfect for a gaming brand, an upright “P” and an “S” that lay flat at its feet.

The colors that make up the logo are primary colors red, blue, and yellow; with the green serving as a soft transition in between. With a simple trick of depth that was new and adventurous, the logo helped PlayStation convey the message that this was a brand committed to new technology and a few steps ahead of its rivals. To have a logo that distinguishes a company from competitors, consistent research is key.

15. The Olympics

Across the globe, the five rings linked together signify the same thing to a global audience: the world’s bests in sports. The five rings represent the five continents, each with a different color, coming together in movement. And to convey this sense of togetherness, the designer has linked and interweaved its spherical rings.

All in all, the Olympics logo is a brilliant example of cross-cultural design, meaning that the designers chose a symbolic logo that would be enjoyed pretty equally across cultures. How do you achieve this? Research your market and ensure the colors, shapes, icons, and figures you use do not represent significant or negative concepts in different cultures.

16. Marvel

Marvel introduced its daring red and white logo in the early 2000s, the new face of legendary comics for a new millennium. “Marvel” is in bold white letters over a bright red background with letters close together and sometimes even overlapping or connecting. This intentional and hurried effect creates a sense of force and urgency, much like a superhero called to action.

You can still see the older, retro logo shown above that has the words “Marvel Comics” on some of the merchandise, especially the comic books. This reflects nostalgia marketing, a strategy using the positive associations of familiarity to reinforce consumer trust.

17. Amazon

Amazon’s famous wordmark logo is straightforward with just the right touches of detail that express the brand identity.

The clean black and white, all lower space logo is easily legible. The arrow connects “a” to “z” with one swift move, just like your experience will be on the platform. This arrow is also sometimes called “the smile”, bringing a friendly touch to the logo. The curve below the “z” where the arrow lands is gently curved and brings motion to the design.

What’s even better is that it can all be condensed into the favicon, the icon that is sometimes on a URL, tab or a webpage. Designing a logo that can be boiled down into a smaller icon is important, especially for a digital product.

18. Barbie

The Barbie logo design came from its founders. Back in 1959, the eye-catching bright pink and the fun sans-serif typeface written in cursive style was something the toy doll industry hadn’t seen.

It was meant to communicate directly with children, fun, whimsy and ready to play. Over the years, the logo was redesigned many times but the company eventually returned to the original logo with the retro look. The logo became a big part of the iconic Barbie aesthetic, toys that are adventurous and modern trendsetters. The memorable logo was timeless enough to carry the Barbie doll through the changing times, from beachgoers to astronauts. It shows that a logo that is distinctly style (and vibe) driven is necessary for a company with frequent and changing product releases.

19. Google

Google shared the newest version of its logo in 2015. The goal with the new update was to create a logo that worked with responsive design, it could go onto any screen without compromising its integrity. Since the beginning, the logo has been simplified more and more with each update. It was always the same logo, just increasingly easier on the eyes.

It’s also a logo that lends itself to significant alterations while retaining its basic structure—I’m referring to the Google Doodle. Having a logo that is basic and simple enough leaves a company with a lot of freedom to play around with it according to current events. This dynamism gives the logo (and the company) relevance.

20. Pepsi

Pepsi’s iconic logo, the Pepsi Globe, was at first based on its bottle cap and had red, white and blue colors to channel American patriotism during World War II.

The history of Pepsi’s logo has a lot to do with it having a competing product to Coca-Cola. This is an example of a logo that is successful because it does a great job of distinguishing the brand from its competitors. They initially also had a cursive style wordmark on its logo but later changed into a contemporfary sans-serif to distinguish them from Coca Cola. They kept their spherical symbol to show consumers that they were still the same brand as before, but new and improved, to maintain vital customer trust.

21. Tate

The version that joined the organization on its journey to be a well known brand is one that was a wordmark of the name, to which the lead designer Marina Willer added a signature blur effect. The idea behind the blur effect was to invite onlookers to focus their eyes and really take the logo in. Pretty smart, right?

The team then created 75 slightly different versions of the same TATE, each varying a little by looking slightly more in or out of focus. This idea, while being super cool and unlike anything else, did cause some organizational confusion eventually. In 2016, the logo was “simplified” for the sake of consistency and is the version we see above.

22. National Geographic

The National Geographic logo looks simple enough but a great deal of market research went into creating it, with having a recognizable, versatile identity was the top priority for design agency Chermayeff & Geismar. And, a thoughtful attention to detail is how they came up with including the magazine’s iconic gold border within the logo, next to the white, all-caps serif.

It is simple enough to go over any background, ideal for the magazine’s legendary photographs and covers. It’s also important to note that as the magazine grew to include subsidiaries, the logo could include an additional word to distinguish them from each other. A logo that isn’t too niche and structurally rigid will hold strong as a brand grows and branches out.

23. Mercedes-Benz

The owners at the time chose Mercedes’s three-point star as their logo symbol because it meant something to them as a family. It was a symbol their late father had used to designate their family home and it was also something that came to mean land, sea and air.

Even though the symbol of a star isn’t something that’s groundbreaking, it’s hard to deny that this isn’t simply a “star”. The Mercedes-Benz star design has very distinct shadings, that gives it dimension and brings its 3d metallic form to mind, with all its angles and glimmers. It’s also enclosed in a circle which all its three points touch, giving the impression that this circle contains everything necessary.

24. Instagram

The Instagram logo is also its app icon and always was. This doesn’t sound that special since Instagram is and always was an app but the fact that this little symbol of a camera has represented the company through its massive growth is quite significant.

The camera symbol was initially modeled after a Polaroid camera, because the app allowed you to take and share photographs instantly. The logo doesn’t look like it initially did but it still has the shape of a polaroid camera, it’s just a bit more symbolic and a bit less literal. The lesson here, once again, is that a great logo can represent the company’s goal and purpose in one small symbol.

25. FedEx

The FedEx logo is famous from a design perspective. The much-lauded logo is not only extremely simple in appearance but has a very nifty design trick under its belt: using negative space to form an arrow between the “E” and “x”. This arrow conveys speed, a firm sense of direction and a delivery service so smooth and fuss-free that you barely notice it’s happened.

This famous logo is a stellar example of “less is more”: using negative space can help you pack a lot into your logo without overcrowding it with elements.

26. Mastercard

A credit card is a symbolic object in itself. The shape of the credit card has to remain consistent even within different brands because they are all used with similar mechanisms, we all have similar wallets and so on. So all the work of distinguishing one credit card from another comes down to the markers on the object itself.

Mastercard knew that it needed an unmistakable symbol for its brand identification and with the two interlocking circles, it got just that. When observing how the logo changed over the years, the same pattern that we’ve seen in others is there. The company settled on the two circles as their logo. The clever use of color layering adds depth to the minimal logo. Small design touches can go a long way to creating a memorable design.

27. Walt Disney Pictures

The core of the “Walt Disney” wordmark logo is shared across many of the company’s various brands. It’s made up of the founder’s signature but with some calligraphic touches. For example, the “D” of Disney (that looks more like a G to some). The “I” is dotted with what looks like a pretzel. These little touches attract imagination and evoke a sense of magic–perfect for an audience of children and nostalgic adults.

A thoughtfully executed calligraphic wordmark design can have a great deal of personality and humanity. This is useful for companies that want to emphasize their human side, rather than the corporate.

28. Formula 1

The original red, black and white Formula One logo, now retired, was designed when the race began to achieve international recognition and notoriety. It was eye-catching and successful for several reasons. This punchy famous logo design is italicized, with the red part is made up of tiny arrows. Why? Because this visible orientation gives the energy of a lurching car. Ideal for the story the brand wants to tell: speed. And if you look closely you will see that the “1” is created by negative space.

The update is a simplified version to be in line with contemporary style trends of minimalist monogram logos. It’s subtle yet effective; smaller updates tend to be more palatable for loyal audiences.

29. WWF

The conservation organization WWF’s logo is truly famous worldwide.

The model for the design was a panda named Chi Chi. The logo design featured her, mainly because she was a recognizable member of an endangered species. They needed a symbol that conveyed their conservation efforts across borders and languages. Another reason was that it was organically black and white.

This pictorial mark shows that using a mascot is smart for a brand wanting to connect with audiences on a deeper level: it’s emotive and an effective storytelling tool.

30. MTV

MTV doesn’t have the stature it once did but through the 80s and all the way to the end of the early 2000s, the channel and its legendary logo were household figures across the globe.

Something like MTV had never existed on television before and so it’s logo had to be startling. The giant, block-letter M positioned behind the scribbled “Tv”, represents the coming together of two different styles; music and TV. It’s style and tone is unforgettable, the colorful static logo very easily animated using different colorways, patterns and motion graphics.

31. Playboy

At the time it came out, Playboy was the first of its kind in the publishing world. The identity the magazine wanted for itself was sexy, refined and witty. How did a rabbit wearing a bow-tie come to represent that?

The image of a “rabbit” has been used as a sex symbol by humans for more than a millinea, there are even references to its fertility in Classical Antiquity. Take a simplified version of that symbol and give it a bow-tie, you have a classy bunny. The choice of keeping it black and white further gave it a sense of elegance. What the logo says is, “It’s lewd but not trashy.”

While the magazine and its aesthetic saw many changes throughout the decades, this sense of core brand identity remained the same largely thanks to the logo.

32. LEGO

The current LEGO has been around since 1998. Its most notable features are its bright red background and the bubbly “LEGO font”, designed for the logo.

The background and the shape are an ode to the building blocks that are the company’s main product; the rounded letters with the black and yellow borders are all very toy-like, squishy and fun.

For a somewhat serious and thoughtful toy, the logo is bright, bubbly and zippy.

33. BBC

The famous BBC logo is made out of three “blocks” for each letter. The emblem is monochrome, generally black or white and sometimes a tad see-through. This basic structure has quite literally been the building blocks on which the logo saw changes once in a while.

The most significant change was in 2021, when BBC officially introduced their corporate typeface into the logo. It was part of a larger rebranding effort to unite BBC’s various subsidiaries under one font and one aesthetic. Any established institution has to keep consistency in mind when updating their logo. Also by using their own typeface, the company no longer has to pay an annual licensing fee to use a font.

34. Uniqlo

The Japanese clothing brand Uniqlo decided to update their branding to reflect their goal to become a global brand. A global brand that is Japanese, and has a brand identity that is very much rooted in Japanese culture. The bright red and white were selected with the Japanese flag in mind. There are two versions of it, one in English and one in Japanese lettering and the shape is meant to resemble a Japanese ink seal. To me, it looks very much like a seal of approval.

35. Star Wars

The Star Wars movies have had many logo variations over the years, but the iconic wordmark that fully embodies the movie’s vibe is the one we see above. It created a fiercely strong aesthetic that’s carried on through the decades, using nostalgia marketing and brand consistency to cement its iconic cult status.

36. Warner Bros

If you were a child watching Looney Tunes or Harry Potter, the version of the Warner Bros. logo you’ve come to know very well is the image pictured above-right. Its three-dimensional, skeuomorphic design dramatized its commanding presence, whenever it appears on the screen, it oozes Hollywood glamour. And, in comparing this version to its predecessor, we can see how Warner Bros. chose the shield design to be an integral feature of their brand identity.

37. Vaio

Vaio was initially an acronym for “Video Audio Integrated Operation”. In looking at the logo, you notice that the “VA” is designed to look like a sine wave, aka an oscillating or wiggling geometric waveform, and the “IO” to represent the binary digits 1 and 0. Together, these elements merge analog and digital symbols, which reflects the digital-orientated transition into computing that Sony was making when product.

What do you see in these symbols?
—

So looking back, can you see patterns in how these famous logos get it right?

There are several common threads. Almost all of these famous logos have their own unique typeface. They are smart with color and use of negative space. They favor simplicity over something that is convoluted, this is especially clear when viewing a logo’s evolution.

But the most important lesson is to figure out who you are. Once you have that, you can boil it down to an uncomplicated and replicable symbol, the trick is recognizing its power.

This article was originally written by Chris Paish and published in 2018. It has been updated with new examples and information.

The significance and importance of a brand’s logo can’t be ignored. You will see their logo everywhere, from their website, social media activity and printed collateral to advertising.

There are thousands of organisations throughout the world with famous logos. These vary from many different industries including fashion, food, technology and sports to name just a few.

This list gives a brief background of the top 101 most famous logos in the world. Scroll to the end to find out the top-ranked logo of all time. There is also the option to give feedback on what is your favourite iconic logo of all time at the end.

Here is a list of the top 101 most famous logos of all time:

101. Bic

BIC is a leader in stationery, lighters and shavers business. One of the oldest logos on the list, it consists of a guy with a ballpoint pen ball as a head has been the logo used by Bic for more than half a century.

100. Vans

The current Vans logo has been used since 2016. Most people probably recognise the older logo which consisted of Vans logo as purely typographic without the “Off the Wall”.

99. Oreo

Oreo is the worlds most famous brand of chocolate cookies. Oreo which launched in 1912, is one of the world’s most popular cookie labels and the best-selling one in the USA.

98. Channel

One of the most famous fashion logos in the world, this famous brand dates back to Paris in 1910 when Gabrielle “Coco” Chanel created the brand.

97. New Balance

This famous sports logo has held onto its basic structure, shape, and appearance for almost half a century.

96. TikTok

Only around since 2016, this logo hasn’t changed that much in this time. This video sharing company looks like they aren’t going to lose popularity over the next few years.

95. MTV

MTV was launched in 1981 and since then, it has been entertaining fans across the world with the latest and greatest in music and videos. The logo design has a large `M` with smaller `TV` positioned at the right corner at the bottom of the letter `M`. The words `Music Television` comes beneath.

94. Dove

The symbol and its colour depict harmony, peace, joy, and prosperity, which forms the company’s mission.

93. Cisco

The name Cisco comes from the latter section of the name San Francisco. It is the home to the Golden Gate Bridge, a source of inspiration for the company’s logo. The logo is light blue, with vertical lines of varying lengths, which reflect the shape and strength of the golden gate bridge design.

92. Steelcase

Steelcase is a company dealing with a range of architecture, furniture, and technology products and services that are designed to help people reach their full potential. The company’s logo is easy to recognize as it’s the company’s name, `Steelcase`. The name and its brand were as a result of an advertising campaign in promoting metal office furniture over wooden ones.

91. Kampgrounds Of America

Campgrounds of America also known as KOA is a company offering campground services that were founded in 1962. The company’s logo the word KOA and beneath it is KAMPGROUNDS, all in black. Slightly above the letter O in KOA is a triangular-shaped object, perhaps representing a tent. All the wordings are against a thick yellow background.

90. Jack in the Box

The company has redesigned its brand logos to a 3D stylization. However, the new logo is criticized to be closer to video game products than burgers. The word `jack` is inside the cube while `in the box` is beneath the cube, all in red color except `jack` which is white but in a red cube.

89. Hershey’s

This company is known for milk chocolate bars and other confectionery brands, including the popular KitKat. It unveiled a refreshed corporate visual identity which was a move away from its original 3D styling to a flat design bearing its name `HERSHEY` and beneath it are the words ` THE HERSHEY COMPANY`.

88. Toblerone

This logo has a hidden bear that comes from the location of its first manufacturing unit. The logo has a picture of a mountain and the word `Toblerone`.

87. National Geographic

This logo has a rectangular box in bright yellow. Besides it is the text ` National Geographic` in a characteristic sans serif, in capital letters typeface.

86. Petro China

The logo features a CNPC emblem with a nameplate beyond it. Above the wordmark is a rounded two-coloured symbol, which resembles a flower with 6 petals in the upper part and a big solid red lower part.

85. Xiaomi

This Chinese tech company logo reflects its ambition and interest when it comes to innovations. The logo features a stylized letters `MI` in white in an orange rectangular with round corners.

84. Pizza Hut

This current logo was initially designed in 1974. It has black smooth lettering which is beneath a strict and sharp red hat.

83. Heinz

The company was founded in 1869 and is the world’s oldest and biggest food processing company. The logo entails an elegant title case inscription with its white letters on a scarlet red banner with an arched top and geometric bottom parts.

82. Reebok

Established in 1895, this company has become one of the oldest sportswear brands across the globe. The logo has undergone numerous changes, but still to date, uses a symbol inspired by the British Flag. The fonts in the word Reebok are sans serif and look clean and minimalistic.

81. Land Rover

The oval shape of the logo is speculated to have been inspired by a tin of fish, which the designer Maurice Wilks was eating at the time. The green colour may symbolize nature and the vehicle’s ability on off-road terrain.

80. Red Bull

This famous energy drink was created in 1987 by entrepreneur Mateschitz. Its logo entails two red bulls butting heads in front of a yellow spot, which symbolises the sun.

79. Netflix

Its current logo was debuted simultaneously with a new website in 2014. Its customized typeface was created on two fonts: Gotham Bold and Gotham Book. Its streaming services opted for a red and white colour combination.

78. Louis Vuitton

Its logo symbol reminds of the company’s founder. The `L` and the `V` are interlocked in an intricate fashion. Its logo is executed in two main styles. One is the whole brand’s name which is usually under the monogram in uppercase. The LV uses straight `V` with an overlapped italicised `L`.

77. LinkedIn

The company’s logo has the word `Linked` coloured in blue shade and the word `in` inscribed in a blue square with round angles. This logo represents the professionalism, seriousness, and reliability of the company.

76. Reddit

The logo of the company is also called Snoo. It has different elements such as an antenna, which makes Snoo an alien capable of travelling in time and space. It has no gender and its eyes are red, which makes it stand out among other alien logos.

75. Lego

This is a famous toy manufacturer which was established in 1932. In the logo, the letters are all in the capital and are placed closer to one another.

74. Lamborghini

Lamborghini was introduced in 1963. Its logo depicts a golden bull on a black crest with a golden outline and elegant sans serif lettering above the bull’s head.

73. Kodak

The company’s current logo was designed by the Identity design agency and has two `K`s with their vertical bars straight and angular while the rest of the letters featured round and smooth bottom parts.

72. Jaguar

The company’s logo depicts a leaping jaguar with a snarl on its face. It was initially introduced as a hood ornament but is now on a badge in silver, metallic grey, and black.

71. Hilton

The Hilton hotels and resorts is a chain of international hotels that have existed for more than 90 years. The logo has gone through several shifts from its original design to a darker palette, soft and elegant serif typeface.

70. Tommy Hilfiger

The palette of this logo has managed to remain consistent over time since its introduction in 1985. However, notable changes are with the colours where the original version of the logo was with white letters, while the current is in blue.

69. Harley Davidson

The company is a legendary brand of one of the most celebrated motorcycles in the world. Its logo has undergone numerous changes since the inception of the company in 1903. Today, the brand uses a monochrome colour palette with bright orange in frames, and `Motorcycles` lettering placed over and below the wordmark.

68. Gucci

The double G symbol of the company was created by Also Gucci, son of the company’s founder Guccio Gucci, in the 1930s. it consists of two interlocking letters in a modern sans serif typeface.

67. Ferrari

This car brand is highly associated with wealth and prosperity. Its logo depicts a reared horse. This iconic symbol was originally designed in the 1920s. Today, the main symbol is a horse on its hind legs. The colour on the logo is black, for the horse and yellow background.

66. Exxon Mobil

Exxon Mobil logo depicts vibrant colours, symbolizing energy. It also promotes reliability as shown by the cross in the two `X`.

65. AT&T

This company’s logo is flat and has the capitalization of the letters AT&T. the colour palette has light blue as the main colour. The company’s symbol is a 3D image of the globe.

64. Android

The company’s logo was designed in 2007 by Irina Blok, a graphic designer of Google. Its logo is a robot that has a quadrangular torso, a semi-circular head with two antennas, and bars with round ends for limbs. Its colour is `Android Green`.

63. HP

The company’s logo combines the names of its founder, Hewlett Packard. It has a blue colour which symbolizes excellence and white colour prompts grace.

62. Formula 1

Its logo was completely redesigned in 2018. It is composed of a bright red stylised `F` learning forward, and the diagonal line of `1`. It looks powerful and modern.

61. Mobil

The company’s logo stresses its strength in its service through the use of vibrant colours. The blue spells security whiles the red in the letter `O` depicts strength.

60. Domino’s

The logo has three dots each representing its first 3 locations when the emblem was created in 1965. The light blue `Domino`s` wordmark is on the right from a diagonally located red and blue rectangular emblem with the three dots, two in a blue part, and one on the red.

59. NBC

The logo is bright with six vibrant colours, each symbolising the company’s six divisions. A peacock in white is facing to the front.

58. Audi

The company was formed after four companies came together, Audi, Horch, DKW, and Wanderer. Each of the four circles in the logo represents each partner.

57. BBC

This is the world’s oldest and largest broadcasting channel. Today, the company uses the logo which was designed by Martin Lambie Nairn in 1997. The news logo has the company’s name, each letter inside a square box, and uppercase `news` underneath. The name is in white with a red background.

56. Mastercard

The logo has a unique combination of red and yellow colours. The red colour indicates courage and passion whereas the yellow hints at prosperity.

55. Rolex

Its iconic logo has been with the company for a decade with little or no amendments to its shape and proportions, except for very minor ones. The brand uses a bright forest green for its logotype, written in a serif typeface.

54. Mitsubishi

The logo encompasses 3 diamonds, representing reliability, success, and integrity.

53. Sony

Its logo design found its meaning with the Latin origin of its name. The word means sound and it depicts communicating strength in a simple way.

52. P&G

The logo features a minimalistic serif type. Both the letters are capitals and are italicised.

51. Under Armour

Founded in 1996 in the USA, Under Armor is one of the youngest famous American sports brands.

50. BMW

The company was established in 1913, and initially, it was specializing in aircrafts engine production. It changed its name from RAPP Motorrenwerke to Bayerische Motoren Werke, or simply BMW in 1916. Today, the company went minimalist on its logo and drew it in 2D. The circle with blue and white checkers has a thin grey outline and a thick white frame, where a grey `BMW` inscription extends.

49. Nissan

The company’s logo has undergone several changes but maintained its Nissan name and elements such as the rectangular block and outline circle. Today, the logo is 3D, with a sharp and flat text and design.

48. Verizon

The logo shows a strong colour combination of red and black. The red checkmark represents the company’s commitment to excellence.

47. Lacoste

The logo has seen several changes and today’s logo has a smaller crocodile, with an enlarged inscription. The lettering became thinner and with straight distinct cuts. Generally, the crocodile is green with white dots and a red mouth.

46. Mazda

The Mazda logo has a stretched `M` that looks like a pair of wings. It is owl-like and spells a futuristic attitude and goal-oriented feature of the company.

45. Colgate

The company’s logo has a combination of red and white colours. The red symbolizes dynamism while the white signifies sincerity.

44. Volkswagen

The company’s logo comprises of its initials, `V` and a `W`. Both letters interact superbly with one another. The blue colour stands for excellence, reliability, and class whereas the white colour symbolizes nobility, purity, and charm.

43. BP

The company’s current logo has a flower shape in bright shades of green and yellow. The lettering `BP` is in lowercase and at the top right corner.

42. Tesco

Its logo uses blue and red colours to depict prosperity. The colours are from the British flag, where the company was initially operated from.

41. Adidas

The company has four logos. The stripe on the trefoil logo symbolizes the company’s dedication to variety. The trefoil leaves stand for the 3 parts of the world, namely: North America, Europe, and Asia where its products are sold and the mountain-shaped logo conveys the concept of overcoming challenges and pursuing one’s goals. Lastly, the round emblem stands for the globe and adaptations to changes.

40. Samsung

The word Samsung means 3 stars. The logo has a dark shade of blue color while its wordmark has a customized typeface. It has a distinctive feature in its letter `A` which has no horizontal bar.

39. Honda

The logo uses the capital letter `H` to depict confidence and durability. It was named after its founder Soichiro Honda.

38. Ford

The logo is oval-shaped to depict reliability and affordability. It was named after its founder Henry Ford and has the logo has the `F` and `d` in style.

37. World Wildlife Fund

Today’s logo has lettering `WWF` in bold and modern round sans serif typeface. It features the WWF acronym below the Panda. The colour choice is black and white.

36. GAP

The company has redesigned its logo seriously over time. Today, the logo has a monochrome combination, with black lettering on a white background. The letters are spaced out from each other, hence adding sophistication and light feeling.

35. UPS

The logo uses lowercase letters and is easily recognisable due to the unusual shape of the `u` character. Throughout its existence, the company has stayed loyal to its colour palette. It has a brownish and gold shade on its logo.

34. 3M

The logo has a 3 and M which overlap.

33. Visa

The new logo has smooth iconic lettering in dark gradient blue, almost close to purple shades.

32. IBM

Its logo symbolises progressive growth in the field of graphic design. In 2018, the company decided to reintroduce its original full logo, which was created in 1956. Today, it has a white `IBM` inscription on a dark grey horizontally-oriented rectangle.

31. Paypal

The company has always preferred blue, with some modification on its shades. It has a clean, round san serif type.

30. Sky

The logo has `News` lettering written in lowercase and use a lightweight sans serif typeface. Its colour palette has a red, black, and white combination.

29. Malboro

Its logo was designed in 1932 and has barely changed. A black inscription is a title case is placed on a white background with a red geometric figure on top.

28. Toyota

The logo is oval-shaped (in fact, it consists of 3 ovals) and has changed considerably over time. In 2020, the brand decided to keep the symbol as the logo element. Its official colour palette of the logo is monochrome, and the symbol is seen in white against an intense background.

27. Skype

Originally launched in 2003 with a red logo with a gradient wordmark, a new icon was unveiled in 2019, with the Skype name disappearing.

26. Alibaba

Alibaba The Chinese e-commerce giant operates in more than 200 countries. As of 2020, this is the only logo iteration since the company’s inception in 1999.

25. YouTube

The large video streaming service owned by Google has evolved little in regards to its logo design from its first iteration in 2005. The most significant change happened with the design of the current logo in 2017 with the wordmark in black and a slightly modified typeface.

24. Wikipedia

The logo we see today from Wikipedia involved supplementing the previous logo design at the bottom with two-line inscriptions – “Wikipedia” and “The Free Encyclopedia”. The content of the puzzles has remained almost the same.

23. Subway

The logo for the large restaurant chain has not changed drastically since its creation in 1965. This logo makes use of dark greens to convey the idea of freshness as well as bright yellows to convey positivity and flavour of the food.

22. KFC

Founded by Colonel Sanders in 1930, KFC is the most famous chicken fast-food restaurants in the world. The logo KFC use today became in existence in 2018 and after a rebrand. The d the shape of the logo was changed to trapezoidal and the portrait of colonel sanders was improved.

21. Shell

The first Shell logo appeared in the early 1900s but over time has moved from a pecten or scallop shell to today’s simplified shape with the two distinct colours of red and yellow.

20. Target

The name of the company dictated the logo choice. This is how a red bull’s eye became the symbol of the massive US retailer.

19. Dell

The first Dell logo was created in 1984 and featured the company name in a simple serif font. After a merger in 2016 with EMC Corporation, the company revamped the logo creating thinner letters but proportions saying the same with the new logo.

18. Beats

The company was founded by music icon Dr Dre in 2006 and the company was acquired by Apple in 2014. The Beats logo is unique, modern clean and creative. It’s a sophisticated symbol that captures the essence of the brand with ease.

17. eBay

In 2012 the latest eBay logo was created with a new look as a balanced reflection between eBay’s colourful history and the company’s vision toward a “cleaner” and “more contemporary and consistent experience.”

16. FedEx

Established back in 1971, FedEx has now become the industry leader globally and most recognisable brand for its delivery services. In 1994 the simple buy yet effective «FedEx» logo was created after shortening the name from «Federal Express».

15. Mercedes Benz

This iconic car logo consists of a simple depiction of a three-pointed star that represents its domination of the land, sea, and air.

14. Walmart

In 2008 the giant retailer underwent the biggest logo change of its history, introducing a new font and iconic spark.

13. Twitter

The first Twitter logo was created back in 2006. It has grown to be the top 10 visited website in the world in 2020. The bird icon replaced the brand name in 2012 and is synonymous with the 140 character company

12. Olympics

The rings are five interconnecting rings, coloured blue, yellow, black, green and red on a white field. It was designed by Coubertin in 1913. The five continents of Europe, Asia, Africa, America, and Oceania are represented by each of the five rings.

11. Disney

Disney is the most well-known brand in entertainment and is steeped in history from the time of its inception in 1923. The logo we see today was adopted in 2006 displaying the grandeur of Cinderella’s castle.

10. Facebook

Launched in 2004 the company had the name «The Facebook», it was changed to «Facebook» in 2005. The logo has gone through only a few modifications continuing with its rectangular shape and the classic blue colour. Facebook is the largest social media site in the world and looks to maintain that status well into the next decade.

9. Amazon

One of the biggest success stories on this list over the last decade, Amazon grew from humble beginnings. Starting as an online book shop in 1994 to become the biggest online retailer in 2021. The logo Amazon used today was created in 2012 and contains the famous smile which is to reflect the smile their customers’ service brings.

8. Pepsi

Over 123 years, the Pepsi logo has undergone 12 iterations with the latest occurring in 2008 at a cost of 1 million dollars.

7. Apple

The first logo was created by one of the co-founders of Apple Ronald Wayne in 1976. The original did not have the apple but instead was representing the law of gravity that is inspired by an ap with an image of Isaac Newton. Today, the company uses a modernised minimalist flat Apple logo. The logo comes in 3 colours; silver, white and black.

6. Starbucks

The largest coffee chain in the world started with its first logo iteration in 1971 and have undergone some of the most well-known brand redesigns. The current logo used came about in 2011 with Starbucks introducing a new logo going back to the original green success they had used previously.

5. McDonald’s

The iconic McDonalds Golden Arches logo ranks highly on our list. With over 3600 restaurants in over 100 countries, this logo can be seen in most major cities in the world.

4. Microsoft

Microsoft’s two founders, Bill Gates and Paul Allen created the company’s first logo. It consisted of the company’s name in a sans serif font and represents the decade of the pretty years well. A major revamp of Microsoft’s logo took place in 2012 and it the current logo that is used today.

3. Nike

When Nike changed its name on May 30, 1971, the company started using the Swoosh as its official logo the same year.

2. Google

Google is likely to become the most famous and recognisable logo over the next decade. The Google logo appears in numerous settings to identify the search engine company.

1. Coca-Cola

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world’s population.

The importance of a logo design can’t be understated as is shown from this list of most famous logos.

Contact us today if you looking for a Logo Design Ireland.

A company’s visual identity can break, make, or help them fly all the way to the top. A company or brand’s logo design is in fact one of the most important aspects of their visual identity. Not only does it distinguish one brand from the other, but it has the potential to enhance how the company performs, influences customer choice, creates loyalty and builds brand value. These are all powerful moves that brands have the potential to make. If you’re deciding on your own brand name, you should consider a process called ‘brand name testing’ to ensure your target audience resonates with your brand name, almost as much as they do with the logos below! 

The International Organization for Standardization, an international body composed of representatives from various national standards organization founded in 1947, promotes worldwide proprietary, industrial, and commercial standards. The organization’s protocol for estimating brand value falls on six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. Brand value goes hand-in-hand with reputation, which also helps dictate success. Maintaining a positive brand reputation is critical for overall success in a business. 

Previously, we’ve explained aspects of a logo, while outlining the reasons why authenticity is so important for the design process. Now, we’ve handpicked ten of the world’s most recognizable brands of the world to go into the history and logo design evolution in search of answers for what has made them so successful. The ISO would be proud. 

Coca-cola

In the spring of 1886, Atlanta pharmacist John Stith Pemberton produced a syrup that would change the world. Things escalated quickly enough once the local community gave raving reviews. Pemberton’s bookkeeper, Frank M Robinson, came up with the name Coca-Cola, suggesting that the two C’s would look well in ads. Robinson designed the company script by experimenting with an elaborate Spencerian script, set on including a dramatic look to the name he just gave. 

The red and white color palette we know and have had ingrained in our cultural landscape has more to it than traditional qualities. Red portrays power, excitement and energy. The color itself triggers impulse purchasing, with studies previously done to prove that poker players with red chips bet more than those with blue chips. The passionate white and sweeping cursive text suggests a time of the past, a burning nostalgia. The palette coincidentally matches the suit of Santa Claus, who has since become a Coca-cola mascot, connecting more tradition with the iconic brand. 

Fast forward to present day, where Coca-cola takes the rank as the largest beverage manufacturer and distributor and even more, one of the largest corporations in the world. 1.9 billion servings Coca-Cola products are sold worldwide every day, compared to just 25 bottles in its first year. With its trademark officially having been registered in 1887, there have been only slight changes, making Coca-cola a deserving brand of the world coinciding with stability and tradition. 

Pepsi

Before Pepsi, there was Brad’s Drink. Created by a pharmacist in North Carolina, Caleb Bradham brought this medicinal aid to life in 1893, just a few years after Coca-Cola and a few years before Dr. Pepper emerged. Five years later, Brad’s Drink became Pepsi-Cola, a name derived from another word for indigestion, that being “dyspepsia”. 

Pepsi has been one brand which has defied the equation of what makes a timeless and recognizable brand: consistency. Over the century in which Pepsi has existed, there have been twelve significant logo redesigns, not counting smaller products and flavor variations. Despite these ongoing changes, Pepsi has promised one thing: satisfaction. Their red, white and blue hues have created a clean and aesthetically pleasing logo through intentional curves and circles. Twitter’s creative director stated the overlapping circles called to the potential networks, interests and ideas to be made, to be connected and intersected amongst peers and friends. It’s current-day golden ratio-approved logo is still recognizable despite the company’s ongoing constant evolution. 

McDonald’s

McDonald’s is America’s number one fast food company, founded in 1940 as one single restaurant. Over time, those golden arches which make up McDonald’s “M” have become synonymous with our collective idea of convenient food. Those arches have become so much more, symbolizing fast food culture and America in a specific way. 

The brand has gone through a few redesigns since their inception, but have held onto the same concept for decades. Those iconic arches were based on one of the original restaurant designs which included separate golden arches, which looked like an “M”,  over the building. 

Nike

Nike is the most valuable fashion brand in the world, with its swoosh being one of the most iconic brand identities existing today. The logo, originally designed in 1971 by a student of Phil Knight, one of the founders of Nike. The designer, Carolyn Davidson was paid $35 and Knight was quoted as saying, “I don’t love it, but it’ll grow on me.” 

Davidson took inspiration from the Greek goddess of victory, Nike, modeling the logo after her wing. Greek folklore narrates that Goddess Nike influenced many brave warriors to win battles to protect their motherland. The wings of Goddess Nike is said to have brought motivation and audacity to the warriors heading to the battlefield. It was important for the designer to both convey the message of motion and differ from their rival company, Adidas. 

Nike’s logo uses the white space around it just as much as the curve itself stimulates movement, where you can almost hear and feel the design. Its simplicity signifies speed and agility, and also allows for it to look good on all of the company’s products, instilling the icon every which way possible. 

Adidas

Founded and headquartered in Herzogenaurach, Germany, Adidas has come to represent elegance and durability. The brand has single handedly pioneered minimalist, corporate logo design. The three-stripe mark has become the quintessential Adidas symbol. 

Adidas bought out the three-stripe trademark from a Finnish brand in the 1950’s and the iconography was created by the company founder, Adi Dassler. Dassler first used these marks in the brand’s footwear in 1949, when he especially wanted to create a symbol that could be immediately recognized in athletic competitions. Though a simple design, this became so viciously associated with the brand that Dassler even called his business “the three-stripe company.” 

For a bit of background on the design itself, it’s easy to recognize that the  stripes form into the shape of a mountain. This is meant to inspire and challenge clients to push themselves to reach their full potential. 

Google

Google is synonymous with many of our digital inquiries, including the internet (!!!). They’ve made our list for a reason. The American multinational technology organization which specializes in Internet-related services and products has the best reputation of any company in the US and is currently one of the most recognized brands in the world.  Google actually had two logos in the beginning.
In 1996, the Google logo featured an image of a hand and the company’s original name (BackRub) in red font. Once they rebranded to Google, they launched a much more simple  logo in 1998 which exclaimed «Google!» in a multicolor hue. Ruth Kedar was  the graphic designer behind the now-famous logo.

«We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.»

There’s been a lot of discussion around the imperfections around the current logo, and UK designer Will Patterson gracefully  explains why the Google logo is optically perfect despite its mathematical and geometric imperfection.

Facebook

Facebook was founded in 2004 and has helped  to give people the power to build community while bringing the world closer. What started as a small and very local website in a college student’s dorm room has since expanded to THE social media giant we know today.  

When Facebook began to evolve from a university networking site to a worldwide social media platform, founders Mark Zuckerberg and Sean Parker hired Mike Buzzard of Cuban Council to create a new logo for the company. The logo Buzzard designed is nearly identical to the logo associated with Facebook today, as the company has made only minor changes over the years. The blue color scheme of the logo was chosen because Zuckerberg suffers deuteranopia, a form of color blindness. One color that someone who suffers from deuteranopia is able to easily distinguish is blue.

The Facebook logo is simplistic and straightforward design-wise, with white lowercase font on a calm, blue background. Even though the scheme was chosen because of Zuckerberg’s condition, there is still significance for the color scheme itself. Blue and white have long been used in combination to represent purity and optimism, which is something Facebook was striving for as a brand. 

Twitter

“Twitter is the bird, the bird is Twitter,” the social networking company’s former creative director, Doug Bowman stated.

Their signature icon has been long distinguishable from other platforms, coming a long way since the beginning otherwise known as “twttr”. Twitter’s official launch was on July 15, 2006, when the founders enlisted Swedish graphic designer Linda Gavin to develop the first official logo in one day. The branding remained the same until 2010, when it evolved to how we know it today through Martin Grasser’s eyes. His design, the current logo, is based on a hummingbird, with its illustration based on fifteen circles. Grasser stated that the circles symbolize the idea that Twitter democratizes information and gives everyone a voice, to convey a neutral visual. Twitter’s former creative director called the visual identify shift the “ ultimate representation of freedom, hope and limitless possibility.” The platform communicated how simplification can be a sign of success. 

Instagram

CEO and co-founder Kevin Systrom had no idea Instagram, the photo sharing social platform would grow into a massive international network. Once Facebook bought it out in 2012, Instagram became one of the most active social media platforms in existence today. 

All of their logos have been based on the shape of an instant camera, which looks back to the network’s key designation of sharing photographs. The original Instagram logo from 2010 was designed by Systrom, and was a knock-off of a Polaroid camera with a rainbow stripe. Now, the Instagram logo is a minimalistic sunset-colored outline of the original Polaroid camera image. The switch from a distinctly analog camera to the minimalist digital illustration it is now caused an uproar from their existing community, but memorability and recognizability still remains. 

Amazon

We’ll end our list of brands of the world with a banger: Amazon.com, Inc. The American multinational technology firm based in Seattle, Washington is an e-commerce, cloud computing, artificial intelligence and digital streaming tech company, now considered one of the “Big Four” companies along with Google, Apple, and Facebook. 

The founder of Amazon, Jeff Bezos, hired Turner Duckworth to create the Amazon logo. Initially, the logo was the letter ‘‘A’’ with the shape of a river inside. Replaced in 1997 with more detailed text (including‘‘amazon.com» with the slogan ‘Earth’s Biggest Bookstore’). The logo we know today with the yellow line was adopted in 1998, depicting a message that they sell everything from “A to Z”. 

Need branding for your next business
 

Logogenie’s third generation free logo maker allows you to specify your company’s industry and preferred font type. Through three steps, you can personalize your logo through your company name and baseline, or slogan. First step: enter company details. Industry choices have a wide range, including construction, fashion, technology, wellness, food, transportation and more. Step two: choose a logo template. There are hundreds available, and following your choice you may preview and download. Customization is made through unlimited modifications. Layout, color palette, fonts and symbols can be altered. Step three: a high resolution download is made available, and in many formats. The logo design is compatible with programs, such as Adobe Illustrator and Photoshop. 

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Research suggests that the average person is exposed to upwards of 5,000 brand messages per day.

Through all of that clutter, there are still some companies who stand out.

For whatever the reason, these 21 companies’ logos have solidified a spot in all of our minds.

We know them like theback of our own hands and can identify them even if half of the image was missing (Logos Quiz wasn’t a top app for no reason).

The following 21 logos share one of three mutual characteristics, besides the fact that they are everywhere. These logos are all unmistakable, consistent, or extremely simple.

Unmistakability

Your logo is the face of your business, so why not make your business the face of your logo? There is no better way of getting people to associate your logo with your company than to use the actual name of your company as your logo. The following businesses have done this well, and now have their names recognized as one of the most iconic brands in the world.

1. Google

Millions of people see this logo on their computer screen every single day. This is the centerpiece of a website that handles over 100 billion visits per month, it’s got to look good. Google is known as being a fun company, and their colorful logo certainly reflects that; a law firm definitely couldn’t pull off font like that.

2. IBM

The eight-bar IBM logo was designed by legend Paul Rand to replace his preexisting logo of the letters IBM bolded in black. The change was supposed to reflect the change of emphasis from stability to speed.

3. Walmart

Walmart is the defending champion of the Fortune 500 list and raked in over $450 BILLION in revenue its last fiscal year. In 2008 the Walmart logo underwent reconstructive surgery. The star used to break the “Wal” and the “Mart” was removed, and the logo was made more colorful. A lighter blue was used for the font and a yellow spark was added to the right of the text to make it more appealing.

4. Visa

Visa; it’s everywhere you want to be. So is this logo. This simple “Visa” emblem is constantly seen on TV, at restaurant windows, and on those little pieces of plastic we hate so much yet bring with us everywhere. This logo was introduced in 2006 and gave a more modernized feel to its boxy blue and yellow predecessor.

5. eBay

The online auction giant released this new logo in 2012, replacing the old logo that was used since the company (at the time called “Auction Web”) changed its name to eBay in September of 1997. The new logo uses elements such as zigzagged letters (known as a “baseline shift”) and fun colors to convey a sense of energy and dynamicity. The overlapping letters also signify the great sense of community among eBay users.

6. FedEx

FedEx, the company formally known as Federal Express, is perhaps the best example of in-your-face subliminal advertising. If you look closely at the white space between the upper case E and the x, you will see an arrow. While the average consumer may not pick this up at first, it gives a message of speedy service and delivery. FedEx is also clever with the coloration of its logos. The “Fed” portion is always purple, but the “Ex” changes colors based on the company’s subdivision. As seen above, it is gray when referring to the corporation, orange when used in FedEx Express, red in FedEx Freight, blue in FedEx Kinko’s, yellow in FedEx Trade Networks, and green in FedEx Ground.

7. 3M

3M; two simple characters in big, red font. It doesn’t get much more in your face than that. Despite looking like it took approximately seventeen seconds to design, this logo has managed to become renowned in its own right since its 1978 debut. The official 3M emblem started as a circle containing the company’s full name (Minnesota Mining and Mfg. Co.) and headquarters location wrapped around a diamond with the words “3 M Co.” imprinted both vertically and horizontally, but has undergone multiple revisions since 1906, becoming simpler and simpler with each one.

Consistency

Some logos are simply built to last. When people know and love your company, there is no need to rebrand yourself. These businesses have been around for decades and still use logos nearly identical to their founding days.

8. Coca-Cola

According to Brandirectory, Coca-Cola is the world’s eighth most valuable Brand with a worth of over $31 billion. This success did not happen overnight, Coca-Cola has been as much of a staple in American minds as the bald eagle since the 1800s; and so has its logo. The company name has been written in a similar Spencerian script since 1887. While it has been tweaked since then, the changes have been very minor and the consistent imagery from generation to generation has given Coke a deserved sense of stability and tradition.

9. Nike

Complex magazine rated the Nike swoosh as the most iconic brand logo of all time. This simple shape is associated worldwide with the shoe company and high quality athletic apparel. The swoosh was originally designed by one of Nike founder Phil Knight’s students, a girl named Carolyn Davis. Knight paid a grand total of $35 for the logo and was quoted as saying, “I don’t love it, but it’ll grow on me.” Way to tough it out, Phil.

10. Olympics

As a sports enthusiast, I personally have a soft spot for the Olympics. Over two hundred countries around the world putting aside their political and economical differences and sending forth their best athletes to challenge themselves and each other purely for the love of sports and competition; it just brings a tear to my eye. These rings are recognized around the world and have been used to represent the Olympics since 1912. The five interlocking circles represent the joining of five continents (the Americas, Asia, Africa, Europe, and Oceania) and the colors represent the flags of participating countries. Every country that participates’ flag includes red, blue, yellow, green, or black.

11. Disney

Many people do not realize the full size of Walt Disney Company. A true conglomerate, some of their subsidiaries include ABC, ESPN, Pixar, Marvel, the History Channel, and most recently, Lucasfilm. This logo, the actual signature of Disney cofounder and animation legend Walt Disney, has appeared on the opening credits of Disney movies as well as on countless pieces of Disney memorabilia for decades.

12. UPS

The United Parcel Service of America, Inc. has been in existence for over one hundred years, and delivers fifteen million packages to customers in 220 countries every day. UPS has used four logos in its history, three of them containing the letters “UPS” inside of a shield. The first of these was introduced in 1937 and was most recently changed in 2003 as part of the company’s worldwide rebranding initiative.

13. GAP

GAP is an American clothing company founded in 1969 by Donald and Doris Fisher. The original logo was composed of the words “the gap” written in simple text, but was switched to the blue box logo shown above in 1984. During a rebranding initiative in 2010 Gap attempted to modernize and “sexify” its logo, but customer outrage via social media quickly compelled Gap to revert its changes.

14. World Wildlife Fund

The World Wildlife Fund is a nonprofit organization that establishes and supports projects aimed to conserve and restore wild animals and the environment. WWF was founded in 1961 and has used a panda in a similar stance since its inception. Minor changes have been made to the logo to modernize it and make it more aesthetically appealing, but it has remained recognizable throughout the years.

Simplicity

K.I.S. Keep it simple. What a classic saying, especially in the world of marketing. Sometimes there’s no need to spruce anything up, and minimalist designs just look the best. Here are some prime examples.

15. Apple

Apple is the most innovative consumer electronics company in the world and has a cult-like following of loyal customers. Founded by the late, great Steve Jobs in 1976, the Apple logo has since become a worldwide icon. Take out the fancy glosses and gradients and the apple with a bite missing still looks beautiful as a black silhouette on a white background. No need to be elaborate here.

16. McDonald’s

Over the years, the golden arches that make up the McDonald’s “M” have become synonymous with fast, convenient food. This symbol can be spotted from a mile away on a sign-cluttered turnpike and draws in over sixty million people per day. McDonald’s has undergone a few redesigns since their 1940 inception, but has really made things clean with their 2003 revision.  According to Business Insider, these arches are recognized by more people worldwide than the cross.

17. Pepsi

Not many colors look better together than red, white, and blue; and Pepsi does a fantastic job of using these colors to create a clean, visually pleasing logo. All it takes is a couple of circles with two curved lines running through it to create a modernized look of an already classic brand.

18. Target

Target is one of many examples of a company cleaning up its logo as it grew in size. Target’s logo was always a simple one that focused on a bull’s eye, but it usually was accompanied by the company’s name. In 2007, they scrapped the “Target” text because the logo was so well known by itself.

19. Microsoft

Microsoft really took the K.I.S. approach seriously in their 2012 rebranding. You can’t get much simpler than four matte squares aligned in the shape a bigger square. Microsoft has been using the multicolored four-paned window look for its computer software since 1992, but just recently made it the official company logo in 2012.

20. Shell

Gas isn’t cheap. Despite its premium pricing, Shell is still the most profitable corporation in the entire world according to CNN’s Global 500. The company insignia has been a shell since the logo was first designed in 1900, with each redesign making it less and less realistic. The red and yellow color scheme was first used in 1948, and the design hasn’t changed much since then; with the biggest change being the removal of the word “Shell” in 1999.

21. Starbucks

In 2011, Starbucks removed the outer circle of the logo with the words “Starbucks Coffee” printed inside of it. They also changed the background of the smiling two-tailed mermaid (in case you were wondering, the mysteriously smirking woman is, in fact, not a human) from black to green. This redesign really cleaned up the look of the logo and was made possible by over 20 years of brand development.

The 100 Most Famous Logos of All-Time

Hundreds or more companies with famous brand logos for almost all product ranges are available in the market.

Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design.

Online marketing has made it even more complex.

A logo is a must to attach a visual identity to a company and its brands.

The logo can be printed on business cards, banners, uniforms, etc. It can also be used as an element of stickers or labels. And nowadays, custom logo stickers and labels are becoming a new trend in brand promotion.

You can stick them on the packages of products, giveaways, gifts, forms etc., to promote your business and social influence as famous logos do.

If you are an entrepreneur planning to decide on a logo for your company or a student of marketing struggling to understand the significance of a professional logo design, read on.

If you are looking for free graphic design programs to create your own logo, you can find a complete list of options here. Moreover, you can also use online sites to design your logo. But ensure you have an efficient internet connection like Windstream. So you can design a custom logo without facing internet connectivity issues.

A logo is a powerful tool in business; it is the face of a brand. A strong logo helps customers recognise and remember a company, leading to repeat purchases and higher profits. In most cultures, a great logo also implies quality and prestige, allowing businesses to charge premium prices for more profit; in other words, a well-designed logo is critical to maximising profit margins.

Josh, CMO of Zensite, a user experience agency for better brands

This article unfolds the stories behind the top 100 most famous logos of all time – the best logos in the world.

1 – The Walmart logo symbolises a spark, inspiration and the great ideas of Sam Walton. The Walmart logo has various other meanings attached to the logotype’s chosen shape, colour and font.

George Lois designed the Walmart logo in 1962. The logotype was originally designed as “Walmart” but was changed to “Walmart Stores, Inc.” in 1963. In 2013, Walmart redesigned its logo, dropping the “Inc.” from the name.

• The shape signifies Walmart is environmentally friendly and organic.
• The colour combination of blue and yellow depicts commitment toward quality and passion.
• The font is in lowercase, depicting simplicity, and rounded, suggesting transparency.

2 – Royal Dutch Shell had its first service station in California. There was a major chunk of settlers from Spain. The colour combination chosen by Shell was, therefore, red and yellow from the Spanish flag. The shape is related to the founder.

The logotype is Shell, which Herbert Bayer designed in 1928. The logotype was originally designed as Shell Oil Co. but was later changed to Shell.

Learn about the evolving Shell logo.

3 – The Apple Logo: With an idea to stick to a simple apple logo design, the logomark used was an apple with a bite. This came instead of previous plans of using the illustration of Isaac Newton.

Their famous logos denote the spread of knowledge by obtaining it from computers. Also, the concept of enlightened humanity is visible in the story of Adam and Eve. Learn the story behind Apple’s Logo, from the original Apple logo to the current day.

Ronald Wayne, the co-founder of Apple, designed the Original Apple logo. He designed the logo in 1976. An apple inspired the logo that Newton had discovered. The logo was redesigned in 1998 by Rob Janoff.

4 – The Microsoft logo depicts four colours representing an independent component. The blue square represents Windows. The red represents Office. The green represents Xbox, in other words, fun. And the yellow represents the surface. Though no evidence justifying the choice of yellow is known.

5 – Google’s famous logos are unique. It uses colour iterations and holds all primary colours. The “L” letter symbolises ‘leader’ which is different and unique from the primary colours. Google is the only brand that has an ever-changing logo. This attribute makes it unique and the brand value is well-depicted in the changing logos from their original logo.

Learn all about the Google logo. See the changes.

6 – The IBM logo symbolises progressive growth in graphic design. Have a glimpse through the IBM logo history. The logo of IBM is designed by the famous graphic designer Paul Rand.

7 – McDonald’s “Golden Arches” is the traditional symbol used by their restaurants. The slight change in their famous logos depicted the unique style of McDonald’s with the imbibed letter M.

The logo of McDonald’s is instantly recognisable and instantly associated with fast food. The golden arches and the golden colour of the arches are instantly associated with McDonald’s.

Read through the McDonald logo evolution history.

8 – Toyota’s logo has an oval shape. Their famous logos have seen several changes over time, each having significance. Learn all about the logo evolution history of Toyota.

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. Kiichiro Toyoda founded the company in 1937. Toyota is the world’s largest automaker and the second-largest overall by production volume. Toyota sells vehicles under 14 brands, including Lexus, Scion, and Daihatsu. Toyota also owns the Daihatsu brand, which is marketed in much of Asia.

9 – Samsung is a Korean company. In Korean, the word ‘Samsung’ refers to three stars. The founder of Samsung wanted to leave an everlasting presence in the market, only like stars do in the sky. It also depicts power. The logo has gained the prominence it had in its evolutionary history. Learn more about the Samsung logo story.

Samsung was founded in 1938 by Lee Byung-Chul. He established the company as a trading company. In 1947, Samsung started manufacturing electronics.

10 – Ford depicts reliability and affordability through the oval shape of the famous logo design. The first car manufacturing company still has its founder’s name inscribed in the logo names. Whereas the letter F and D depict style.

Go through the Ford Logo story here.

11 – The Honda logo depicts confidence and durability using the bold letter “H”. Named after its founder Soichiro Honda, the logo still retains the original “H” in it.

12 – The Hewlett Packard logo combines the surname of both its founders. The blue colour in the logo describes excellence, whereas the white prompts grace. The tailing out of H and P in the logo symbolises innovation.

13 – Tesco speaks of trustworthiness for its products, represented in its famous logos. The use of blue and red colours suggests prosperity. The colours come from the British flag, where the company had its headquarters. The font used in the logo is especially founded of Tesco.

14 – The Petro China logo depicts the company’s commitment towards the environment and energy. The symbol matches that of China’s national flag.

Petro China Limited (PetroChina) is China’s largest oil and gas company. It is headquartered in Beijing and is listed on the Hong Kong Stock Exchange. The company was formed in 1999 when China National Petroleum Corporation (CNPC) acquired a 51% stake in China Petrochemical Corporation (CPC).

PetroChina has operations in more than 30 countries. Its operations include exploration and production, refining, marketing, and distribution.

15 – The Exxon Mobil logo prompts vibrant colours, depicting energy. It also promoted reliability by the cross in the two “Xs”.

16 – The BP logo has significance hidden in the chosen colour codes. The green and yellow combination is that of Helios, the God of the Sun. It signifies all forms of energy.

Yellow is the colour of gold, which is a symbol of wealth. The BP logo also incorporates the BP monogram, which signifies the BP brand.

17 – Volkswagen’s famous brand logos portrays that it manufactures “people’s cars”. The logo shows the initials of the company name on it.

18 – The Colgate logo has a combination of red and white colour usage. The red signifies dynamism, and the white stand for sincerity. The logo is relevant to the wide-ranging acceptance of the product based on its quality.

19 – Mazda, in its logo, has a stretched M that structures like a pair of wings. The owl-like structure spells a futuristic attitude and goal-oriented features of the company. Toshihiko Fukunaga, a Japanese graphic designer, designed the logo of Mazda.

20 – The Batman logo depicts a bat with yellow wings, representing vigour. The famous logo structure spells fearlessness and elegance.

21 – The Subway logo has two arrows on S and Y, visualising entry and exit. It signifies a “move” and having food on the go.

22 – The Motorola logo signifies its capability to use the colour blue. The colour depicts reliability, supremacy and approachability, which can also be seen in this logo for an SEO Agency.

The logo is simple yet effective. It uses two colours, blue and white, which create a strong impression.

23 – The Roxy logo design, which is Quicksilver’s female clothing line, derives association with its target audience. The heart-shaped logo has two of Quicksilver’s famous logos combined.

24 – The Lacoste logo comes from the bet between Rene Lacoste and French Davis team captain. The captain had promised Rene to gift him a crocodile skin suitcase on winning. Later the crocodile in the logo depicted a memory of Rene, who was the sport’s hero. The Lacoste logo is a symbol of luxury and style.

25 – The Verizon logo shows the masculine combination of red and black. The red checkmark in the famous logos represents the company’s excellence.

26 – The National Geographic logo is simple but strong. The rectangle in yellow depicts a door. A door opens to a sea of science, nature, culture, and reality knowledge. The use of yellow depicts the Sun, which is knowledge and light.

27 – The Firefox logo signifies its features and offers. The fire in the shape of a fox shows to engulf the world depicting the company’s global reach. Also, the new firefox logo signifies its high speed. Dave Hyatt designed the Firefox logo.

28 – The Nissan logo, red and blue, has been intact since 1932. It has undergone minor changes to represent a new identity and elegance. It was finally acquitted in 1988 with a change in font colours. The same shapes used earlier remain in the famous logos, portraying the old identity and calibre. At the same time, the new colour combination used shows sophistication. The Nissan logo is a symbol of the company’s heritage and is instantly recognisable as one of the most common logos.

29 – The BMW logo conveys a tribute to the history of the company in the aviation industry. It also presents some sections in blue and white from the flag of Bavaria. Though this is not the only accepted story, many say it has its foundation in the rotating airscrew.

The logo was initially designed in 1923 by Franz von Holzhausen and later redesigned in 1928 by Wilhelm Hofmeister.

30 – The Hitachi company logo symbolises the organisation’s strength. The X in the famous logo design as an abstract slash symbolises power and energy. The font and style show the moving attitude of the company towards progress.

The Hitachi logotype is Helvetica Neue, a sans serif typeface. The font family was designed by Max Miedinger and released in 1988 by Linotype.

31 – Nestlé’s logo gives the meaning of its founder’s name and represents his family in the German language. Later in revisions, the emblem presents a general modern family.

The logo of Nestlé is a symbol of the company’s heritage. The logotype is Helvetica Neue, a typeface designed by Swiss designer Max Miedinger in 1957. The font was originally designed as a display face for signage but was later adapted for text use.

32 – The Siemens company logo delivers an emotional appeal.

The addition of the slogan was to speak out about its capability to innovate globally in its graphic design and marketing. The logotype is bold, simple, and distinctive.

33 – The Boeing logos with names still illustrate the name of its founder. The use of blue colour depicts supremacy and excellence.

The logo also depicts an aircraft, symbolising the company’s excellence in the aviation industry. The logo is simple yet elegant. The Boeing logo was created in 1916 by Arthur E. Davis. The logo was originally designed as a letterhead for the company. The logo was redesigned in 1928 when the company started manufacturing aircraft. The logo was redesigned again in 1959 when the company started manufacturing jet aircraft.

34 – Amazon’s famous logo design shows its strength in offering various products. The arrow in the logo from A to Z describes its width as offering everything one needs.

Amazon was founded in 1994 by Jeff Bezos. It started as an online bookstore but later diversified into selling DVDs, CDs, video games, electronics, apparel, furniture, food, toys, jewellery, beauty products, and groceries.

35 – Procter & Gamble earlier had a beard logo, but recently has changed to a wordmark. Their famous logos and names had significance and depicted the 13 colonies of the United States by the stars. But few knew that the simple wordmark would change the story of the company’s success. After criticisms against its satanic symbolism, the company logo worked wonders.

36 – The Hyundai logo has an H inscribed on it, representing two people as customers shaking hands with the employer. Whereas the ellipse signifies global presence via graphic design.

37 – The Sony logo design has its meaning associated with the Latin origin of its name. The word means “sound”, and it depicts merely communicating strength.

The logo of Sony is one of the most simple yet iconic logos. It depicts the concept of sound, which is the main essence of the company. The logo of Sony is blue in colour and consists of the word “sony” written in a font style that resembles a typewriter.

38 – The Panasonic logo shows a very simplistic structure. Blue stands for a bright future and consistency.

39 – The Mitsubishi logo design shows 3 diamonds, representing reliability, success and integrity. This famous logo signifies the meaning of the name through its components and structure.

40 – The 3M logo has 3 and M overlapped. The overlapping font depicts the company’s strength in delivering tight details.

The company’s name was original “Minnesota Mining and Manufacturing Company”, but in 1925, it adopted its current name.

41 – The Museum of London logo illustrates the geography of London, and the colours change with the change in geography. The logo was designed by London-based design studio 3sixteen.

42 – The Pepsi logo has many graphic design secrets behind it. The colour code suggests the American colour combination in the flag. But the placing has a lot to do with different concepts.

The Pepsi logo was designed by the graphic designer Paul Rand. Rand was working for Pepsi at the time. He designed the logo in 1962.

43 – The Rolex logo portrays the meaning of‘ exquisite’ in French. It considers owning a Rolex product as an achievement depicted by the crown in the logo.

The Rolex logo is a symbol of prestige and luxury. The logo is instantly recognisable and instantly conveys the brand’s message.

44 – The Unilever logo has a big “U” in its logomark. This inscribes pictures of the plethora of products under its umbrella.

45 – Bentley is a luxury car maker with a Big ‘B’ in its famous brand logo, which is the initials of the founder’s surname. The “B” in the car company logo shows two wings attached, depicting the car’s efficiency – very close to one with wings. The Bentley logo is instantly recognisable and is instantly associated with luxury, style and performance.

46 – The MasterCard logo suggests a unique combination of red and yellow colours. The red colour prompts courage and passion with joy. Whereas yellow hints at prosperity. It speaks that the key to richness is not only through money but through MasterCard. The MasterCard logo is a symbol of trust, security, and assurance. It is a symbol of confidence.

47 – Dell has a slanting “E” in its logo representing the desire behind the founder’s wish to “turn the world on its ear”.

48 – The Goldman Sachs logo shows a combination of blue and white colours. The blue colour signifies optimism and the white colour represents purity.

Goldman Sachs is an American multinational investment bank and financial services company headquartered in New York City. It is the largest investment banking firm in the world by total assets.

Goldman Sachs was founded in 1869 by Marcus Goldman and Jacob Schiff. In 1998, Goldman Sachs merged with Salomon Brothers, creating Salomon Smith Barney. In 2000, the company was renamed to its current name.

49 – The Yamaha logo shows three forks. They depict an effective production capability, modern technology and efficient sales. The three specified dimensions are the three USPs for Yamaha. The forks are arranged in a way to present the letter Y in the logo signifies the company initials.

The Yamaha logo is red in colour. The red colour symbolises passion, energy and vitality. The red colour also represents love, romance and warmth.

50 – The BBC logo depicts its standing as bold and robust amidst competitors using bold fonts. The three boxes with the initials of the company name suggest progression.

51 – The word Nike refers to the God of victory as understood in Greek. Nike’s Swoosh is one of the most famous logos showing the wing, “Swoosh”, of the God that depicts power and motivation. Carolyn Davidson, a graphic design student at Portland State University, designed the Nike logo.

52 – Baskins Robbins is a merger of the independent ownerships of two brothers. The incorporation of “31” makes it unique. It signifies different flavours for different days of the month.

Baskin-Robbins, the world’s largest ice cream speciality shop chain, was founded in 1945 by two ice cream enthusiasts, Burt Baskin and Irv Robbins, who opened their first shop in Glendale, California. Today, Baskin-Robbins has nearly 3,000 retail shops in 50 countries.

53 – Picasa holds a bright and colourful logo. The structured colours depict the shutters of a camera. The white sections depict a house. The Spanish company has considered itself the house of Pixels.

54 – The FedEx logo is one of the most famous company logos. The logo depicts an optical illusion. It presents an arrow between E and X – a classic example of hidden meanings. The arrow signifies speedy service with accuracy. The “Ex” in the symbol shows its performance in different sectors.

FedEx was founded in 1971 by Frederick W. Smith in Memphis, Tennessee. The company provides overnight shipping services. FedEx has its headquarters in Memphis, Tennessee. It has more than 500,000 employees worldwide.

55 – Audi is the result of a merger of four firms Audi, Horch, DKW and Wanderer. The four circles in the logo each represent the contribution of each of the partners.

Audi is the best-selling luxury vehicle brand in the world, outselling second-placed Mercedes-Benz in 2017. Audi-branded vehicles are produced in nine production facilities worldwide.

The company’s main headquarters is located in Ingolstadt, Bavaria, Germany, where the company was founded on 28 July 1932 by engineer August Horch, later joined by designer Anton Piëch. The company name is derived from the Latin audire, meaning “to listen”, and Quattro, meaning “four”.

56 – The Sony VIAO logo combines analogue signals and the digitally transformed world.

The ‘V’ symbolises the analogue image, while the ‘A’ symbolises the digital image.

The ‘V’ and ‘A’ are superimposed on each other, symbolising Sony’s ongoing commitment to providing customers with innovative imaging solutions.

57 – AG Low has a simple yet meaningful logo. It spells the company’s name in a manner that depicts a floor plan. The use of such a logo signifies its area of function.

58 – The Dove symbol and its colour depict harmony, peace, joy and prosperity. The logo is so made to speak out for the company’s mission.

59 – NBC has a bright logo with six brilliant colours depicting the company’s six divisions. The peacock in white faces towards the front. This shows the company’s strategy to look into the future rather than the past.

NBC stands for National Broadcasting Company. The company was founded in 1926. It is an American media company. NBC owns several television channels, radio stations, and production companies.

60 – The LG logo has three ‘smileys’. It depicts a smile matching its taglines that say life is good, so one should smile.

61 – Cisco has a few vertical lines that have a hidden meaning in its famous logo. First of all, they stand for digital signals. They also signify the famous Golden Gate Bridge of San Francisco. It is the home state of the company. The Cisco logo was designed by Richard J. Stephenson in 1984.

62 – Toblerone has a hidden bear in its logo that comes from the location of its first manufacturing unit. Bern, the location, comes from its reference as the “City of Bears”. The Swiss chocolate company Toblerone was founded in 1912 by Daniel Peter Tobler. He opened his first shop in the Bernese Oberland region.

63 – The Burger King logo presents a burger, which is the main product sold by the company.

David H. Adler designed the Burger King logo in 1954. The logo was initially designed for a restaurant called “Burger Chef”. The logo was redesigned in 1955 by Adler’s colleague, Robert M. Stern. The logo was redesigned again in 1958 by Stern.

64 – Ubuntu refers to “Humanity”. The logo depicts three individuals joining hands and looking toward the sky. The same signifies a ‘circle of friends’. Ubuntu is an African word derived from the Zulu language and means “humanity to others”.

65 – Sun Microsystems uses a company logo that reads ‘Sun’ from all directions. This suggests the company has all-around solutions.

Sun Microsystems, Inc. is a multinational computer technology corporation in Santa Clara, California. The company designs, manufactures and sells computer hardware and software, including servers, storage, networking, software, and middleware.

66 – Domino’s logo has three dots representing its first three locations. Though a plan to add a red dot with the opening of every new franchise was dropped. The pizza chain, founded in 1960, has 14,000 stores in 70 countries. Its headquarters are in Ann Arbor, Michigan.

67 – Hershey’s Kisses show the use of negative space. It depicts Hershey’s kiss between the letters K and I, as used in the logo.

68 – Carrefour means ‘crossroads’ in French. The company logo depicts a “VC” between two arrows showing a crossroad. They help clients make smart decisions at the crossroads of their business.

69 – Wikipedia has a very smart logo that symbolises an incomplete globe. It presents the nature of knowledge that keeps on adding and growing. The puzzles that frame the globe have symbols from different languages and countries. The logo was designed by Larry Sanger, the founder of Wikipedia.

70 – London Symphony Orchestra has a dual meaning to its famous logo. It has two letters inscribed, depicting a short form of its name. But if looked upon, a conductor raising a baton is there. The logo of the London Symphony Orchestra was designed by London-based design agency, Pentagram.

71 – Facebook Places has a “4” inscribed in the arrows. It depicts the already competing symbol “Four Square” in most check-in apps.

72 – The circus of Magazines logo, though chosen for a publication house, depicts a circus tent at first glance. The tent folds if looked closely and presents the pages of the magazine.

73 – Eighty 20’s logo looks like two rows of square boxes. But you would need a close eye to find the company’s name in its binary form.

74 – The Beats logo depicts a person wearing headphones. The circle in the logo signifies a human head, and the B in it is the company’s headphones.

75 – My Fonts is the resource house of fonts. Speaking out on the strength of an individual, the “My” in the logo is designed to look like a hand through hidden meanings.

76 – Le Tour de France has a yellow circle in its logo specifying that the race place when the sun is in the sky. It also has an inscribed bicycle depicting the nature of the race. The Tour de France is a cycling race held in France every year. It is one of the most prestigious cycling races in the world. The Tour de France was first held in 1903.

77 – Yoga Australia, in its famous brand logos depicts a lady doing yoga. But the white space between her legs and arms shows the map of Australia. It depicts its association with its origin.

78 – Mister Cutts shows a scissor as part of a creative logo design. When looked upon, it depicts a face with glasses and a moustache.

79 – The Twitter logo shows a simple bluebird, “Larry,” which has seen modifications over time. The social media company initially purchased the bird for $6 from a stock photo site.

80 – The Walt Disney logo does not have the signature of Walt Disney, the founder but an employee’s signature in its famous brand logos. Walt Disney founded the Walt Disney Company in 1923. The company’s full name is The Walt Disney Company, Inc., sometimes referred to as simply Disney.

81 – Coca-Cola has a famous logo design that depicts its legacy. It shows a Danish Flag between the two words. This was a coincidence, but it helped to advertise in Denmark.

Frank Mason Robinson designed the logo of Coca-Cola in 1886. It was initially used on a soda fountain in Atlanta, Georgia.

82 – The Goodwill logo design depicts a smiley face, or can say a half G in its logo. As the company strives to bring a smile to the faces of the disadvantaged. It has a smile depicting its purpose and the G depicting its name. The Goodwill logo is simple yet effective. It depicts its goodwill and purpose.

83 – The Gillette logo shows sharpness and precision by cutting the G and I in its brand logos. The colour used represents grace, and elegance.

84 – Kolner Zoo, other than depicting animals, also shows a landmark in the Cologne cathedral.

85 – The Continental’s famous logos need a close look to identify the tyre depicted in the letters C and O in its logo.

86 – Pittsburgh Zoo follows the tradition of use of negative space in its logo. The brand logos show a gorilla and lion in the negative spaces of a tree.

87 – Philadelphia Eagle’s famous logos have shifted from green to blue in colour. In both cases, the Eagle signified the ingenuity of the team and its lofty spirit.

88 – British Heart Foundation has a creative heart symbol. It stretches with a positive depiction of an echocardiogram.

89 – British Blind Sport has special significance in its logo colour, coding and symbol. The colour codes represent the British flag. The symbol depicts a rugby ball and an eye specifying the game and its player’s speciality.

90 – The Bronx Zoo depicts a set of animals in its famous logo, as is commonplace. A close look will allow you to see the New York line between the legs of the animals in the logo.

91 – San Diego Zoo shows the animal paw in its logo written as “Zoo”.

92 – The Tostitos logo shows two people by its design of the letter “T” and a pot of salsa over its letter “I”. The hidden meanings stand for two people coming together for a salsa dish.

93 – VIA Rail Canada shows parallel lines on both sides of the letter “I”, depicting a rail track.

94 – The Mobil logo specifies the strength of its service through the use of appropriate colours. The blue in their famous logos spells security and faithfulness, and the red depicts strength.

95 – Formula 1’s logo depicts a “1” using the space between the two symbols.

96 – Galeries Lafayette depicts its Parisian origin by including the symbol of the Eiffel Tower.

97 – The Guild of Food Writers logo represents its services to the world. The hidden meaning shows a spoon as a pen nib depicting writing and food.

98 – Jack in the Box has redesigned its brand logos with a 3D stylisation. Often critics claim it to be a new logo closer to products like video games than burger joints.

99 – This Bipolar famous logos present the emotional connection depicted by its colour choice and presentation. The dark green colour and frowning face depicted by the smiley show the ups and downs faced by victims of Bipolar Disorder.

100 – Killed Productions depict a sleeping “I” referring to the “Killed” in its company name. This a classic example of hidden meanings in brand logos.

Concluding our Top 100 Famous Logos of All Time.

Want to know about the other famous logos that fall under the top 100 lists? Get a complete list of the top 100 brands and their brand logos.

Use the top apps or logo templates available to design your logo.

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