Best word for new company

Did you know…

• Kodak got its name because the founder thought the letter K sounded strong and incisive?
• Lego comes from the Danish “leg godt” which means “play well?”
• WD-40 was named so because the formula was finally successful on its 40th try?

My point is, you do NOT need a business name generator to come up with a creative name for your business.

I rest my case.

I know I know, pet businesses are easy for creative names. But creative doesn’t have to mean funny. It just has to have character.

So in this post, I’ll be sharing over 200 business names ideas and examples to help you come up with business names that are catchy, personal, cryptic, thought-provoking, bold, and more.

About this business name ideas list

The examples accompanying each idea are real business names, so use them only as inspiration. See the end of the post for ways to check for business name availability in your state and the U.S.

Here are the categories of business name ideas this post covers:

• Creative business name ideas
• Unique business name ideas
• Catchy business name ideas
• Smart business name ideas
• Small business name ideas
• Marketing company name ideas
• Media company name ideas
• Consulting company name ideas
• Technologies company name ideas
• Security company name ideas

And don’t miss my guide on how to come up with a business name—complete with mistakes to avoid, even more ideas, and how to register your name officially.

Creative business name ideas

There are so many ways to be creative with your business name. Here are just a few ideas.

Use (or make up) words associated with your industry

Think about adjectives that describe your customers or how they want to feel as a result of your products or services. For example, “intrepid” means fearless and adventurous—a good name for a travel company!

• Percepta (security)
• Exela Movers
• Ibotta, Inc. (consumer services)
• Wanderu (hospitality & tourism)
• Aceable, Inc. (online learning)
• Intrepid Travel
• Defendify (security)(Plus, how freaking fun is this word to say?)
• Twisters Gymnastics Academy
• Aims Community College
• Kaboom Fireworks
• Compass Mortgage
• Marathon Physical Therapy
• Semicolon Bookstore

Image source

Use an idiom, adage, or common phrase

We claim to hate cliches, but our brains inherently trust that with which it is familiar, so this isn’t a bad way to go. Plus, not all common phrases are annoying cliches. Try out idioms, famous quotes or lyrics, or just small bits from them.

• 9Yards Media
• When Pigs Fly (food)
• Light As a Feather (health and beauty)
• More Than Words (retail)
• Top It Off (fashion)
• Bent Out of Shape Jewelry
• To Each Their Own, LLC (beauty salon)
• Like You Mean It Productions
• What You Will Yoga
• EBA’s (Everything But Anchovies)
• Soft As a Grape (clothing and retail)

Image source

Go for something epic

There are tons of characters in history and entertainment that signify traits or qualities you may want associated with your business. Here are a few examples:

• Atlantis Sports Club & Spa
  Atlantis is a legendary utopian civilization.
• Saga Innovations
  A saga is a long story of heroic achievement.
• Atlas Ventures
  Atlas is the Greek god of endurance and strength
• Titan alarm
• Jarvis Surgical
  J.A.R.V.I.S is Just a Rather Very Intelligent System, a character in Marvel movies..

Then again, Jarvis is also a name that translates to “spear man” which also works… (Image source)

Catchy business name ideas

Catchy business names are easy and fun to say and stick well in peoples’ memories. Here are some ideas on how to come up with a business name that rolls off the tongue and plants itself in the brain.

Combine words

There are ample ways to be clever here. Just make sure that the word combo is actually easy and intuitive to say, and doesn’t just look good written out. For example, ValiDaTEk is clever (validate + technology), but is it “va-LID-a-tek” or “val-i-DAY-tek”? These are micro interruptions that can subconsciously deter someone from referring or even contacting your business. Here are some fun combo business names:

• Groupon
• Influitive
• Spinfluence
• Intellivision
• Perficient (proficient, perfect, efficient)
• Omnilert
• Technologent
• Securiteam
• Innometrics

Give it a rhyme

Want to know another copywriting psychology fun fact? The cognitive fluency of a piece of content influences how true or trustworthy the reader perceives it to be. And we all know how fluent rhyming words read (and get remembered).

• Puzzle Huddle
• 7Eleven
• Hobby Lobby
• The Knickknack Shack
• Los Amigos Taqueria
• Plan4Demand
• Chic Boutique Consignments
• ElemenOPillows

The best part of the alphabet.

Try out alliteration

Alliteration is another easy way to come up with a catchy and cognitively fluent business name. Here are some alliterative examples for you:

• Clickety Clack (game store)
• Horizons for Homeless Children
• Superscapes
• The Tiny Tassel
• Mighty Mule (security)
• Decorating Den Interiors
• Encore Electric, Inc.
• Beet Box Cafe

Image source

Unique business name ideas

“Creative” and “unique” are interchangeable adjectives, but for the sake of this post, I’m allotting this category of business name ideas to those of eccentric nature.

Go for colors, animals, or fresh produce

I’m not even kidding here. It would seem as though any combination of animals, colors, and organic matter is game for a business name—even if the name gives no indication of the business type.

• Arctic Wolf Neworks, Inc (cyber security)
• The Zebra (car insurance comparison website)
• Purple Mango (this is the name for a cafe, a skincare and laser office, and a media company)
• Blue Kite Web Solutions LLC
• The Maroon Door (restaurant)
• Unchained Carrot (marketing)
• The Orange Goat (restaurant)

How to come up with a unique business name: Combine (1) color + (1) animal or plant.

Tap into onomatopoeias

Words that define themselves by their very pronunciation? Prime business name material. Plus, these words usually help indicate what kind of business you are.

• Thump Coffee
• Clink Boston (a bar)
• Clink Inc
• Crunch and Munch (also rhymes!)
• Crunch Fitness (not used as onomatopoeia, but still a fun word!)
• Whoosh Auto Care
• Beep Beep Auto School
• Whizz Kids Tutoring

RELATED: The Best Small Businesses to Start for Every Type of Motivation

Go for something over the top

This all depends on your industry, brand, and personality. For example, using slang or movie titles isn’t going to fly for an insurance company, law firm, or consulting business.

• The Breelancers (brie/cheese store)
• Weed Man Lawn Care
• Real Imposters Jewelry
• Kerplunk Portables
• The Codfather
• Indiana Bones and the Temple of Groom

Can you even?

Smart business name ideas

These business names may not be as catchy or creative, but they contain words that are meant to reflect the value proposition or core values of the company. Keep in mind though, that this can put your business under extra scrutiny.

Reflect your core values

This could be a good way to keep your core values at the forefront of your employees’ minds. But again, they’ll also be at the forefront of your customers’ minds too—which can raise expectations. Not saying you can’t meet them—but no business can please everyone.

• PrimaCARE (medical)
• Kindness Animal Hospital
• Patient First Chiropractic & Physical Therapy
• Fidelity Investments
• Tenacity (education)

Persistence and stick-to-itness go hand-in-hand with education and career success. (Image source)

Indicate your value proposition

Similarly, you could go with a name that highlights an element of your value proposition. Just remember that unfortunately, there are people out there just waiting to find a reason to to complain. The second someone has a hard time at your EZ Eyecare business, you’ll be sure to hear it from them.

• Bottom Line Tax Services
• B2B Salesify
• Anytime Fitness (24-hour gym)
• Holistic Business Excellence
• One Stop Painting & Renovating
• CustomMade (jewelry)
• EZ Eyecare
• Reliant At Home
• EveryStep (home care)
• 5280 Digital (5280 feet in a mile)
• Siteimprove (websites)
• Forecast5 Analytics
• Five Star Senior Living

Right idea, brave move. (Image source)

Small business name ideas

Most business name ideas can work for any size business, but here are some suggestions geared specifically for small businesses.

Use “people” words

While larger businesses and corporations might end their business name with their product/service (Apex Technologies) or a word with a large connotation (“group,” “corp,” etc.), small businesses can go with more personable “people” words. These often represent the founders or owners of the business.

• The Moving Guys
• Sister’s Restaurant
• Ruggiero Brothers Oil
• Angela’s Bridal
• The Tree Fellas
• The Coffee Girl
• The Building People, LLC
• The Wine Guys

The Wine “Company” just wouldn’t have that same small business feel. Image source

Try other languages or synonyms

One way to add a little creativity is to use a family pronoun in another language (if that language is relevant to you personally or your business). You can also use synonyms.

• Amigos Barber Shop
• Tatte Bakery
  Tatte means grandma in Hebrew.
• Zio’s Deli
  Zio means uncle in Italian.
• Aegis Chiropractic & Physical Therapy

Aegis is another word for the protection, backing, or support of a person or organization. (Image source)

Go for small words

Embrace the smallness of your business! Use words to emphasize small things, or better yet, small things with big power.

• Tiny Rebellion
• Small Giants
• Think Big Work Small
• Small Ax Creative
• Small Potatoes Catering
• Small Dog Creative
• Tiny Legend Learning Academy

Make it known that you’re a small business with big impact. (Image source)

Add local language

Local businesses tend to be more authentic and personable, and consumers are generally inclined to support them. Feel free to amp up your business appeal by using local language in your business name.

• Local Bounti
• Local Roots
• Neighborly Software
• Neighbors Construction
• Nearby Notary LLC
• Local 149

  

Bonus: 149 is this restaurant’s street address number. (Image source)

Now we’re going to head into some company names for specific industries, including marketing, media, consulting, technologies, and security.

Marketing company names

Marketing company names tend to contain words associated with growth, visibility, and attention.

• Growthonics
• ClatterChatter
• Fewofmany
• Volume Nine
• Ignite Visibility
• The Bureau of Small Projects
• Idea Grove
• KickStart Marketing
• Digital Dive Marketing
• She Runs It
• Be Busy Being Awesome Agency
• SmarkLabs
• The Growth Co.
• Creative Juice
• Be Seen Solutions
• Color 9 Creative
• The Invisible Paintbrush
• Obvious Agency
• Brandopedia
• Fill the Gap Marketing Limited
• Empiric Marketing

Empiric means verifiable through observation. (Image source)

Media company names

I learned upon writing this post that media company names are the most eclectic ones out there. There isn’t really a common theme other than the fact that they’re all kinda quirky and fun.

• Webpreneur Media
• Medsnake Media
• Big Honcho Media
• Everglow Media
• Clicky Media
• Vibrant Media
• Fearless Media
• Splash Media
• Velvet Media
• Vertigo Media
• 9Yards Media
• Redsprout Media
• Bluesteak Media
• Weekend Media
• Fork Media
• Idiotic Media
• Tiny Milkshake Media

Because media company.

Consulting company names

Consulting company names tend to contain words associated with foundation, authority, collaboration, impact, achievement, and reward.

• Acumen
• Affirma
• Answerport
• Archimedes (greek mathemitician)
• Navigate
• Pivotal Resources
• Advisian
• Alliance Solutions Group
• Allied Consultants
• Anchor Advisors
• Catalyst Consulting
• Cognizant
• Collabera
• Data Driven Decisioning
• Delegata
• Diligent Innovations
• Edge Strategies
• Eight Revolution
• Endeavor Partners
• Experience Impact
• Fusion Alliance
• Fresh Squeezed Ideas
• Genesis Consulting
• Ground floor Consulting
• Holistic Business Excellence
• Ilumina Solutions
• Incrementa (un)Consulting

Incrementa uses “unconsulting” as a term to indicate that the client is the real hero. (Image source)

• Innosight
• Integrated Insight
• Optimity
• Perficient
• Plan4Demand
• Proactive Worldwide
• Protiviti
• Sage Consulting
• Sapient
• Swingtide
• Utopia Global
• Visionary Consulting
• The Prize

Technologies company names

Technology company names contain words associated with intelligence, forward thinking, agility, the ether (air and space), and connectivity.

• 2Gig Technologies
• Airbyte
• Alfatek
• Aurora IT
• Axle
• Exacq Technologies
• Excelero
• Evolv Technology
• Gecko Dynamics
• Hello Ace
• Hello Nerds
• Ideas2IT
• Innominds
• Innoometriks Incorporated
• Looking Point
• Let’s Think Wireless
• Matrix Systems
• Nerd Crossing
• Personetics
• Quisitive

After all, as Francis Kingdom Ward puts it, “Questions are creative acts of intelligence.” (Image source)

• Reef Technology (love this one)
• EnableIP
• Converged Communication Systems
• Stratosphere Networks, llc
• ThinkSys
• UniVoIP, Inc
• WeDigTech
• SAGE Integration, Inc.
• Savant Systems LLC
• Scality
• Sparkline
• Technologent
•  Plexus

A plexus is a network of nerves and vessels in the body. (Image source)

Security company names

Security company names use words associated with vision, strength, speed, readiness, and instinct.

• 3rd Eye Surveillance
• 4Front Engineered Solutions
• ActivIdentity
• Alpha Arseanl LLC
• Bandit Solutions
• Blackbelt Technologies
• BlackHawk Products
• Bombardier
• BrickHouse Security
• BullGuard

Doesn’t get much stronger’nat. (Image source)

• Castle Defense 360
• Champion Alarm Systems, Ltd
• Datawatch Systems
• Deep Instinct
• Deep Sentinel
• Defendify (this is my personal favorite)
• Deterrent Technologies
• Digital Guardian
• Drawbridge
• Eagle Eye Systems
• Eye Spy Security
• FIDO Alliance (Fast Identity Online)
• Fierce Access Distributors LLC
• First Defense
• Fortified
• GateKeeper Security
• Glympse
• Hawkeye Security
• Scorpion Protection

A venomous sting operation? I’ll take it. (Image source)

• Instantly Safe
• Intellicam Systems
• Intellicheck
• Keeper Security, inc.
• KEYper Sytems
• LaserShield
• LiveWatch
• NestLabs
• Nuance Communications, Inc.
• Omnilert
• Orion Networks
• Preventia
• Rapid Security Solutions, LLC
• Reliant Safety
• ReliaQuest
• Safe Haven Security
• Safetrust Inc
• Salient Systems
• Securiteam
• SheildIT
• Silent Sentinel Stealth Monitoring
• Sting Alarm
• Stone Security
• Surety Security

Super catchy, rhymes, and uses alliteration! (Image source)

• Threat Extinguisher
• Tripwire
• Ultrasafe Security Specialists
• Videolarm
• VigilEASE, Inc.

And remember, as mentioned above, these are real business names, so stay away from infringement by checking your business name idea with the ​​US Trademark Checker as well as entity name availablity in your state.

Have any cool business names to add to this list for inspiration? Let us know in the comments!

• This ready-made brand domain name is suitable for any kind of business. The possibilities are endless! Logo Design service with unlimited revisions is included in the price.

• honoly.com – Premium brand domain name is for sale. This ready-made brand domain name is suitable for any kind of a business. The possibilities are endless!

• This ready-made brand domain name is suitable for any kind of business. The possibilities are endless! Logo Design service with unlimited revisions is included in the price.

• hamofy.com – Premium brand domain name is for sale. This ready-made brand domain name is suitable for any kind of a business. The possibilities are endless!

• This ready-made brand domain name is suitable for any kind of business. The possibilities are endless! Logo Design service with unlimited revisions is included in the price.

• daniry-com.html – Premium brand domain name is for sale. This ready-made brand domain name is suitable for any kind of a business. The possibilities are endless!

• This ready-made brand domain name is suitable for any kind of business. The possibilities are endless! Logo Design service with unlimited revisions is included in the price.

• dozti.com – Premium brand domain name is for sale. This ready-made brand domain name is suitable for any kind of a business. The possibilities are endless!

• This ready-made brand domain name is suitable for any kind of business. The possibilities are endless! Logo Design service with unlimited revisions is included in the price.

• bivety-com.html – Premium brand domain name is for sale. This ready-made brand domain name is suitable for any kind of a business. The possibilities are endless!

• anetly.com – Premium brand domain name is for sale. This ready-made brand domain name is suitable for any kind of a business. The possibilities are endless!

NEXT PAGE

Let Us Help You Name Your Business!

1. How The Name Should Sound?

Tell us what you need a name for

Fill out our questionnaire and our naming experts will help you!

Search ready-made business names by category

• 4 Letter
• 5 Letter
• African
• Available
• Airline
• American
• Apparel
• Automobile
• Beauty
• British
• Catchy
• Christian
• Construction
• Consulting
• Blog
• Cute
• Design
• Mobile App
• E Commerce
• Education
• Electronics
• Fashion
• Financial
• Food
• French
• General
• Import
• Indian
• International
• Italian
• Latin
• Marketing
• Medical
• Mobile
• Music
• New
• Oil
• Organization
• Product
• Shopping
• Sports
• Steel
• Technology
• Women

Let Us Help You Name Your Business!

1. How The Name Should Sound?

How to Name Your New Business

There are several things you need to consider when choosing a name for your new company. At Brandlance we have been naming businesses for over 8 years and we are here to help you with our suggestions from our naming experts. We will help you with the process of naming your newcompany and we can also help you with logo design for your new company. If you want us to help you with naming your new company, just go to our Business Naming Service page, fill out our questionnaire and we can start!

Frequently Asked Questions Related to Naming a New Company

How Do You Name a New Company?

The company name is one of the most important elements in the success of your new company. The company name will be used everywhere, including in marketing, media articles, interviews, flyers — you get the idea. Your new company’s identity will also start to form around that name after it has been selected. A smart move would be to carefully plan out what attributes your new company wants to portray before settling on a final decision about what to call it.

How Do I Find a Unique New Company Name?

The best way to come up with a unique new company name is by brainstorming. Grab a whiteboard or pieces of paper and write down adjectives that describe your new company. Start combining those words together until you find something you really like! You can also use our new company name generator for more ideas.

Which Name Is Best for New Company?

The best name for a new company is a simple representation of the essence, purpose, or mission of your business. It’s an identity that they might want to pay lots of money for. Essentially your new company’s name becomes the starting point in the development of determining its ‘personality’.

How to Pick a New Company Name?

It’s important to get other people’s opinions when picking a new company name. You might think it is perfect, but in reality they could have something more suitable or even better!

You should always ask your friends and family what they think about the names of potential new businesses because everyone has different ideas on things like this.

How to Choose the Right New Company Name?

One of the most important decisions a company makes is choosing its name. It’s crucial that you do it right and have an excellent understanding to what your new company will be about so this can help with branding, marketing campaigns etc.

What Are the Rules for Naming a New Company?

In general, your new company name should follow these guidelines for naming a business:

• Length — the shorter the better.
• Intensity — if your product is fun and playful, choose an equally playful name that will bring smiles.
• Personality Type — there are companies with personality types like ‘cool’, ‘funky’ etc., so find out what’s most appropriate for your niche.
• Brand Image — think about who would be attracted to buy from your company.

What Should You Not Do When Naming a New Business?

There are a number of things that you shouldn’t do when naming your new company, but one important thing to avoid is choosing a name that’s confusingly similar to an existing company.

How Long Is Too Long for a New Business Name?

The length of a company’s business name may depend on the type of new company being run. Short names are just easier for people to remember and say. Think about it from from your own perspective — would you want to say and remember longer words? So what we recommend is sticking with 4-9 characters.

How Do I Know if My New Business Name Is Already Taken?

If you’re still in the planning phase, it’s best to check with a new company trademark attorney. One of the quickest ways to see if something is already taken is to run the name through Google or Bing. You could also use websites that specialize in trademarks, such as TrademarksShelf® by Bloomberg® or CPPCorp® Online Services’ TESS® System.

Should I Put the in Front of My New Business Name?

This is more of a layout question than anything else, but it can go either way. A significant part of branding your new company is having the logo on everything associated with it, so putting it in front is likely more beneficial than putting it behind.

Can Two New Businesses Have the Same Name?

It is not against the law. However, it is advised to check for trademarks and copyrights beforehand and make sure you abide by all the logistic guidelines set forth in company bibles. Although it is not unheard of for two new companies with the same name to exist in different parts of the country, most company names are unique because companies try to distinguish themselves by using ‘differentiation.’

How Many Syllables Should Be in a New Brand Name?

There’s no universal answer to this question, but most brands are one to three syllables. Your new name does not have to be one or two syllables long or even three for that matter. The most popular words in the english language are typically two syllables.

Why You Shouldn’t Use Your Name for Your LLC?

Many professionals, including coaches and other people in the arts can have their own businesses. However, if you’re producing goods for sale it might be better to choose a different new company name because this will relate your products directly back towards yourself when naming them after themselves.

Can I Trademark a New Brand Name That Already Exists?

No. Trademark.com has a helpful guide as to why it is not possible to do so. That guide states that an examiner would not approve the logo trademark if the mark is already in use.

Are Shorter New Brand Names Better?

A shorter, snappy new brand name is more likely to be memorable than a long one.

Can I Sue a New Company for Using My Name?

It may depend on whether you’ve published your name in some type of form that makes it easy to find or if the company were actively looking for you. It may also depend on what the new company did with your name after using it.

Do I Need a Trademark or Copyright for My New Business Name?

It’s a good idea to trademark a name for business purposes, where a service or product is distinctive and someone else might try to use the same or similar name for new company. If you don’t claim your name as a trademark, someone else can file the paperwork. Defending yourself in court can be expensive, but if you register it when starting your company, it will act as notice of ownership.

Should My New Business Name Be Short?

No. It’s much better for a business to have a memorable and unique name rather than be like every other new company in the industry.

What Are the Top 10 Companies in the World?

• Thomson Reuters
• Walmart Stores Inc.
• Facebook
• Cisco Systems Inc.
• The Coca-Cola Company
• Apple Inc.
• Nike
• General Electric Co.
• Samsung Electronics Co Ltd.
• AT&T Inc.
• Alphabet (Google)

Should a New Logo Include the Company Name?

You should include your company name in your new logo if you want it to be instantly recognizable.

Should I Copyright My New Company Logo?

If you don’t want others to steal your new company logo, you should absolutely copyright it.

Can a New Company Logo Just Be a Name?

Yes, new companies often use just their company name as a logo.

How Can I Start My Own New Company?

• Do your homework; all successful new startups do research, study the market, and identify a hole that needs to be filled by their product or service.
• Come up with an idea for your new company. It should simplify tasks in the customer’s daily life, have no competition in its sector, not require too much initial investment to get started with marketing it.
• Figure out how you’ll make money. This usually means figuring out your cost of goods sold (COGS) and what prices you’ll need to set for those goods so that you have a margin on top of them once you start marketing/selling them.

How Much Does It Cost to Start a New Company?

It entirely depends on what type of new company you might be starting. There are many different aspects to consider when considering the financial state of your business for instance how quickly cash will be needed, the risks that are associated with starting a company, or even whether or not there are potential investors that may be able to offer you financing. It is very difficult to answer this question due to the differences in considerations between each new company startup.

How Do New Companies Get Clients?

New companies get clients by doing marketing campaigns. Marketing campaigns are designed to convince people that their product is the best thing out there, and it’s worth spending money on rather than a competitor’s. To do this they might use a number of advertising techniques in a bid to show you why they represent the best choice in relation to competitors in the consumer goods or service industry.

Best practices to naming your new business

Designing a good new business name is definitely not an easy task in terms of coming up with something that does not sound like a «fad» business, does not resemble the name of another new business, and makes sense to potential customers. The idea is always to pick an appropriate and original name for your new business.

#1) Brainstorm your ideas:

Take a pad of paper and start writing down the names that inspire you in new niche. Your idea could be something inspired by new industry, name the business after yourself or some other person, create an acronym for the main new services offered. One should also consider whether to make it easy to spell or difficult in order to prevent misspelling.

If you need help with new naming suggestions from our naming experts click here and let us help you name your business!

#2) Shortlist your naming ideas:

Next, you need to shortlist your new naming ideas. It is important to be realistic and only choose those names that actually fit well with the new niche. If you already have a domain name registered for your website, which is the case in most of todays businesses, then it would be better if the business name is very close or matches exactly the name of your website.

Here is a quick list of questions you can answer to help make your new name-choosing process shorter:

• Is the name easy to remember?
• Is the name easy to read?
• Will the name differ from other new companies?
• Does the name speak to the goals and values of your new business?
• Does the name avoid common words or phrases?
• Is the name easy to say out loud?

#3) Ask your friends and family for feedback.

It is important to have feedback from the people whom you trust. You need to know how they react when hearing your naming idea for the new business. If they «get it,» then that is great. However, if they do not respond very well to the idea, you will have to keep modifying it. It just comes down to getting a positive reaction out of them.

If they like your new business name, but can not remember or spell it, then that is not really good enough. The purpose of the name is for people to remember it, right? Hence, if you do receive negative feedback, then you just have to keep trying.

#4) Trademark, business name, and domain availability check

To avoid any future problems, you should probably have three great new business names in reserve. You need to do an availability check within your country/state and do not forget to check also trademark availability.

#5) Register your new domain name

Once you have chosen the best name for your new business, it is time to register that domain name. Having it registered will give you the power to make sure nobody else can use it.

Our business name suggestions for new company

At Brandlance we have a team with naming experts that work with clients individually. Our team does not use new business name generator to generate naming ideas as all the names get brainstormed. We believe that it is very important that the name is not generated by a robot but has a meaning behind it. All our suggested new brand name ideas come with a short description of why we choose this name. We also do check if the suggested business name ideas are available for registration.

The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Business. Buy it now from Amazon | Barnes & Noble | iTunes

What’s in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed.

Some experts believe that the best names are abstract, a blank slate upon which to create an image. Others think that names should be informative so customers know immediately what your business is. Some believe that coined names (that come from made-up words) are more memorable than names that use real words. Others think they’re forgettable.

In reality, any name can be effective if it’s backed by the appropriate marketing strategy. Here’s what you’ll need to consider in order to give your small business the most appropriate and effective name.

Enlist Expert Help to Start

Coming up with a good business name can be a complicated process. You might consider consulting an expert, especially if you’re in a field in which your company name may influence the success of your business. Naming firms have elaborate systems for creating new names and they know their way around the trademark laws. They can advise you against bad name choices and explain why others are good.

The downside is cost. A professional naming firm may charge as much as $80,000 to develop a name. That generally includes other identity work and graphic design as part of the package, according to Laurel Sutton, a principal with Catchword Brand Name Development. Naming services that charge as little as $50 do exist, but spending a reasonable amount of money early for quality expert advice can save you money in the long term.

Related: 5 Must-Haves for a Successful Logo

What’s in a Name?

Start by deciding what you want your name to communicate. It should reinforce the key elements of your business. Your work in developing a niche and a mission statement will help you pinpoint the elements you want to emphasize in your name.

The more your name communicates to consumers about your business, the less effort you must exert to explain it. According to naming experts, entrepreneurs should give priority to real words or combinations of words over fabricated words. People prefer words they can relate to and understand. That’s why professional namers universally condemn strings of numbers or initials as a bad choice.

On the other hand, it is possible for a name to be too meaningful. Common pitfalls are geographic or generic names. A hypothetical example is «San Pablo Disk Drives.» What if the company wants to expand beyond the city of San Pablo, California? What meaning will that name have for consumers in Chicago or Pittsburgh? And what if the company diversifies beyond disk drives into software or computer instruction manuals?

How can a name be both meaningful and broad? Descriptive names tell something concrete about a business — what it does, where it’s located and so on. Suggestive names are more abstract. They focus on what the business is about.

Consider «Italiatour,» a name that was developed by one naming company to help promote package tours to Italy. Though it’s not a real word, the name is meaningful and customers can recognize immediately what’s being offered. Even better, «Italiatour» evokes the excitement of foreign travel.

When choosing a business name, whether you’re starting an online business bric-and-mortar or online keep the following tips in mind:

• Choose a name that appeals not only to you but also to the kind of customers you are trying to attract.
• Choose a comforting or familiar name that conjures up pleasant memories so customers respond to your business on an emotional level.
• Don’t pick a name that is long or confusing.
• Stay away from cute puns that only you understand.
• Don’t use the word «Inc.» after your name unless your company is actually incorporated.

Related: How to Start a Business With (Almost) No Money

Get Creative

At a time when almost every existing word in the language has been trademarked, the option of coining a name is becoming more popular. Some examples are Acura and Compaq, which were developed by naming firm NameLab.

Coined names can be more meaningful than existing words, says NameLab president Michael Barr. For example, «Acura» has no dictionary definition but the word suggests precision engineering, just as the company intended. NameLab’s team created the name Acura from «Acu,» a word segment that means «precise» in many languages. By working with meaningful word segments (what linguists call morphemes) like «Acu,» Barr says the company produces new words that are both meaningful and unique.

Barr admits, however, that made-up words aren’t the right solution for every situation. New words are complex and may create a perception that the product, service or company is complex, which may not be true. Plus, naming beginners might find this sort of coining beyond their capabilities.

An easier solution is to use new forms or spellings of existing words. For instance, NameLab created the name Compaq when a new computer company came to them touting its new portable computer. The team thought about the word «compact» and came up with Compaq, which they believed would be less generic and more noticeable.

Related: The Best Ways to Do Market Research for Your Business Plan

Test Your Name

After you’ve narrowed the field to four or five names that are memorable and expressive, you are ready to do a trademark search. Not every business name needs to be trademarked, as long as your state government gives you the go-ahead and you aren’t infringing on anyone else’s trade name. But you should consider hiring a trademark attorney or at least a trademark search firm before to make sure your new name doesn’t infringe on another business’s trademark.

To illustrate the risk you run if you step on an existing trademark, consider this: You own a new manufacturing business that is about to ship its first orders when an obscure company in Ogunquit, Maine, considers the name of your business an infringement on their trademark. It engages you in a legal battle that bankrupts your business. This could have been avoided if sought out expert help. The extra money you spend now could save you countless hassles and expenses further down the road.

Final Analysis

If you’re lucky, you’ll end up with three to five names that pass all your tests. Now, how do you make your final decision?

Recall all your initial criteria. Which name best fits your objectives? Which name most accurately describes the company you have in mind?

Some entrepreneurs arrive at a final decision by going with their gut or by doing consumer research or testing with focus groups to see how the names are perceived. You can doodle an idea of what each name will look like on a sign or on business stationery. Read each name aloud, paying attention to the way it sounds if you foresee radio advertising or telemarketing in your future. Use any or all of these criteria.

Keep in mind that professional naming firms devote anywhere from six weeks to six months to the naming process. You probably won’t have that much time, but plan to spend at least a few weeks on selecting a name.

Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last as long as you’re in business.

One of the best ways to attract customers to a new business or brand is by coming up with a unique and strong business name.

This will make your company stand out amongst the rest and help market your great brand, making it a go-to choice for many.

Coming up with great business name options can be a little tricky, so we compiled a list of amazing ideas for you to consider using or referencing to help make your own, along with great tips and tools to personalize your company’s title.

Let’s dive in.

Best Business Names

If you are looking for a great business name that can really make your company stand out amongst the competition, here is a great list of 20 professional and reputable business names. 

1. FifthUp
2. VOXPort
3. Vanishly
4. Aqify
5. Finizia
6. Orbito
7. UpTitan
8. NovaRecon
9. SpeedSwift
10. ShipiCo
11. Dryze
12. Cupzo
13. Calmzy
14. Logizu
15. Avenvi
16. Gymato
17. Thryvi
18. Hello Volt
19. Bold Axe
20. Fun Zest
21. Easygoing Advisors  
22. Solesaftey
23. Quiet Services
24. Willing Company
25. Pivolution

Small Business Name Ideas

If you own a small business, having a bold, strong name can help the company really stand out.

Here are some great small business brand name suggestions to help market your small business products and services. 

1. Light Asset
2. Plain Strategies
3. Smartsoft
4. Clickwell
5. Here4you
6. Get Crafty
7. Captivative Creations Inc.
8. Sweet Endevors
9. Just Us
10. Crafty Conversations
11. Compelling Convo
12. Cool And Crafty
13. Icy Cool
14. Obsessed Opportunities
15. Icy Nicey
16. Icy Expressions
17. Get Crafty
18. All the Power
19. KravKing
20. Fearless advisors
21. Prominant Kind
22. Kindish
23. CovertQ
24. Strong Insight
25. Proffesional Pulse

Featured post: Best Funny Business Names

Medium Size Business Ideas

Are you looking for something a little more professional with a medium-sized business with a lot of reputable clients?

Here are some amazing ideas to set yourself apart from your competitors.

1. BrightQ
2. Winning Services
3. FastEx
4. Majestic Consultants
5. Young Consulting
6. Willing Company
7. Educational Money
8. Mature Advisor
9. Youthful Capital
10. Open Associates
11. Brandingo
12. Classic Strategic
13. Dainty Consulting  
14. Resolute LLC
15. Specific Advisory
16. Resolute Advisor
17. Fierce Fund
18. Self-sufficient Securities
19. Traditional Advisers
20. Skillful Street
21. Ingenious Portfolio
22. Vintage Global
23. GlassGlobe
24. Sporadic Truth
25. Trust LLC

Large Business Name Ideas

When you are naming a large business you want everyone who hears it think successful, impressive, and reputable.

Here is a list of incredible name options for large businesses.

1. Ventura
2. Sphere
3. Avantex
4. Quanterra
5. Starnext
6. Igneous Inc
7. Fringe Inc
8. Meridian Technologies
9. WonderWall
10. Silversure
11. Mystrix
12. Prosperity World
13. Reader Station
14. Power Pros
15. Embrayce
16. Platform City
17. ChrysalisSpectro
18. CounterClock
19. Reality City
20. Names Pixel
21. Hiphonic
22. NewHatch
23. AriesPlayce
24. Proton
25. Business Arena

Corporation Name Ideas

Do you run a large corporation and looking for a name that will show how important, strong, and capable you are?

Here is a list of twenty-five fantastic corporation names you should consider.

1. Namcog
2. PowerPros
3. Ecopad
4. Finance Fortitude
5. Borderless Insurance
6. Telecomm Corp
7. Herald Corp
8. Four Rivers International
9. Innova Marketing
10. SpaceTech
11. Infinite Group
12. Solarnet
13. PURE
14. TechCon
15. Techtrack
16. Viking Service
17. Velocity Way
18. Netbuilders
19. Coderquest
20. Netfilerz
21. Formonix
22. Branding
23. Cloudrevel
24. Seekingon
25. QuickHost

Cute Names For A Business

Many people who own small businesses, companies that make or sell food items, or companies having to do with children prefer cute and creative business names.

These are a great way to attract customers and grab the attention of your target customers. 

1. The Fairytale’S Beginning
2. The Whisperer
3. Pick Slick
4. For The Thrill
5. Feel Electric
6. Roll Up
7. Slick Services
8. Hot Takes
9. Let’S Roll
10. Will Thrill
11. Pen And Paper
12. Breeze Blows
13. Electric Essence
14. Whisper Willow
15. Thrill Of The Chase
16. Gone A Rye
17. Pita Piper
18. Just Roll With It
19. The Booze Hound
20. The Upper Crust
21. Cake Walk
22. The Pie Chart
23. I Loaf You
24. Get Sconed
25. Life Of Pie

Unique Business Name Ideas

Never overuse other people’s ideas; create a name and brand that is unique and never before seen or heard.

When the same word is frequently seen in companies of the same theme, it gets a little old, and a lot of times hard to distinguish the difference between them all.

Find a great name that makes you different from the rest.

1. The Time Teller
2. The Loyal Follower
3. The Phantom And The Fairy
4. Band Of Flowers
5. Fish Out Of Water
6. The Test Of Time
7. Organized Inc
8. Unbiased Partners
9. Cool Collective
10. Agreeable Inc
11. The Collective
12. Autumn Winds
13. Winter Winds
14. Sumptuous Partners
15. What A Catch
16. Fleeting Foxes
17. PuzzleLink
18. Strong Nutritious
19. Think
20. Founder
21. OctoFlyte
22. Palaz
23. Business Quest
24. Delta
25. Knowza

Catchy Business Names

Another way to make your name a top search online and something everyone will remember is by making it catchy.

A catchy business name idea can come in the form of rhyming words, play-on words, strong and modern terms or phrases, etc.

1. GouGou 
2. Fresh Foam   
3. Fiddlesticks 
4. RandomRhyme   
5. SuperGrant 
6. GeezGomo   
7. Pink Page
8. TECH Fat    
9. Overfeel   
10. Unicrain   
11. Rockhera    
12. Starlist   
13. SilentSure
14. Cloudline Solutions
15. Computer Geek 911  
16. Zoropie    
17. Cosmic Computer
18. Crown Computers
19. Dazzy Doll
20. Interlaced
21. Tech 2 U
22. Jellyvision
23. LightSurf 
24. Dark Energy 
25. Script 

Cool Sounding Names For A Business

If you are looking for a name that makes your business sound cool, you want to utilize words that are “out of this world” Words like space, tech, rebel, Gen, Delta, are all great options when creating a title for your brand that will stick in the minds of potential clients.

You can also use shortened phrases or verses from popular songs, brand name lines, art projects, etc.

Check out the coolest company names:

1. ArtSpayce
2. Names Mainstay
3. Spec
4. Fixswift IT Solutions
5. Dispatch Tech
6. Bigfoot Communications
7. Dell Wyse
8. Green Hills Software
9. Ameritech Computer Services
10. NextGen
11. Byte Knight Technology or ByteKnight Tech
12. New Horizons Learning Group
13. Arrow Computer
14. Manframe Systems
15. Global Technology
16. Bright Star Technology
17. Laine (Lane)
18. Selection
19. Endless Technology Solutions
20. Leading Edge Group
21. Delta
22. Innovative Network Solutions
23. Just Right
24. Generic Technology
25. Golden Gate Computing

Marketing Company Name Ideas

When you are naming a marketing company, you want to use words that tell what your company does, this will include things like media, marketing, Ads, etc.

1. Agency Metrics
2. NetBeez, LLC
3. NextGrip marketing
4. Subtle Feet Media
5. Maverick Media
6. Dream Casters Marketing
7. Tech Work
8. Tik Talk Marketing
9. AMP Marketing
10. We are the future
11. Magical Marketing
12. PlayBig Design
13. Straight Talker
14. Plan Z
15. Traffic Ad Agency
16. Brown Box Branding
17. Trippin Media
18. Mad Buddy marketing
19. The Garrigan Lyman Group
20. Web Media Power
21. Blue Fountain Media
22. Marketing Soul
23. SnapCrowd
24. Marketing Eye
25. Buzz Shift

Media Company Name Ideas

Are you naming a media company that you just started up?

Use words that will bring to light exactly what your services are by using words from art, marketing, advertising, etc.

Here are some great media company name suggestions:

1. Liberty Media
2. Media Blasters
3. Searchmello
4. Media Cybernetics Inc.
5. Glam Media
6. Federated Media
7. Century Media Records
8. Fusionary Media
9. New Deal Digital
10. Directions Media
11. Horizon Media
12. BIZ1 Media
13. Compass Point Media
14. Digitalfusion
15. Devise Clique Inc.
16. Brand Recognition Co
17. The Creation
18. Demand Media Inc.
19. Go Media
20. Charter Media
21. Exploring Social Media
22. Free Spirit Media
23. Insight Space
24. SEO Organizer
25. DigiEngage

Consulting Company Name Ideas

Consulting companies are going to have more professional and straightforward names to make them look authoritative and powerful. 

1. AdviseYou
2. Consulting Innovators
3. Advisery
4. ConsulteX
5. ConsultAway
6. Discussdo
7. ConsultGenics
8. EpicSense
9. Fulcrum Worldwide
10. Asknetic
11. Consultants For Hire
12. AskHut
13. Corona Business Consulting
14. MaxMaster Business Consulting
15. Consulting Brothers
16. Consultingpads
17. Maverick Management
18. Epic Consulting
19. Discusslance
20. AskX
21. Consulting Company
22. FusionBuzz Business Consulting
23. Virgon
24. Creative Consulting
25. WestElite

Technology Company Name Ideas

Technology companies are much easier to name and can have really fun, creative, and unique titles.

1. Trace Technology
2. Cryptical Software
3. thinkMove
4. Radioactive Applications
5. Digital Decoder
6. Tech Solutions
7. Next Information Systems
8. OmniSoft Technologies
9. Hashtag Web Consultants
10. Smart Tech Support
11. Micro Madness
12. Brain Boost
13. TriTech International
14. Bluelight Suites Software
15. Macro Mobile Solutions
16. thinkTrail
17. Total Tech
18. Thrive Technology
19. Brain Balance
20. Tech Theory
21. ThinkBiz Better
22. Tech Cargo
23. PC Testers
24. IT Analysts
25. Hardware Point

Security Company Name Ideas

When naming a security company, you want to use words with power and force, like elite, security, and protection.

A security company needs words that will make people feel safe.

1. Elite Force
2. Eager Security
3. Wall To Wall Security
4. Blockade Security
5. Security Solution
6. Sirens of Security
7. Human Wall
8. Awesome Protection
9. Sure Security
10. Storm Guard
11. Closed Door Policy
12. The Sec Man
13. Alliance Security
14. Mr. Protection
15. Closed Fist Security
16. Four Walls Security
17. No Entry
18. Executive Protector
19. Spring Safe
20. Always Secure
21. Quality Control
22. Bite Back Security
23. Secure
24. Security Plus
25. Atlas Security Services

Company Name Naming Tips

Some important things to consider when creating a great name for your business are what are people going to remember, how does the title make you sound, and does it relate to your company?

1. Name Generators

A good tool to use when creating a perfect business name is a generator. While this might now always provide you with the final decision, it can help you begin combining and mixing words to develop a final outcome that suits you. 

There are a lot of company name generators online that you can use for free. Just plug in a few keywords that relate to your business and what you want people to know, then let the generator do its work.

A lot of generators will not pop out great names for the more “serious” or “corporate” names but can be utilized as a creative tool to get the juices flowing or can be used to come up with some interesting and unique options for the more casual titles.

Some names you will see with a generator includes:

• Talentedit
• SmartRoar
• Prosharp
• Laughingbar
• CutenCreative
• CakesNstuff
• SimplyQt
• FastFacts
• Zsnap

Failing that try a domain generator such as GoDaddy’s domain name generator for brainstorming potential names for your online store. You’ll find which domains are currently available in no time too.

2. Use Rhyming Words

Another great tip is to create a name people will have a hard time forgetting, and quite often, this is going to be in the form of rhyming.

Taking two like-sounding words will create a business title that will stick in your future customer’s heads, making it the first thing that pops up when they need a service you provide.

Some business name suggestions that rhyme includes:

• PrimeTyme
• GreatXape
• FineLne
• Bread Head
• ReflectTech
• BoomRoom
• WizzBiz
• CrapesExapes

3. Make Customers Feel Safe

When you are trying to find the best business name to grab the attention of as many people as possible, come up with some options that include safe words that will make your targeted audience feel like they can trust you.

Just having a safe word in the name will give people a good feeling.

• SecurelyU
• SafeSpace
• Secure Cure
• Skyhigh Security
• Safety Stay
• QltyControl
• SafeZone
• Sytematic security

4. Look At Names Of Successful Companies 

Take some time and carefully look at companies that are doing well and dissect their brand’s name to see how it suits them.

You will be absolutely amazed at the creativity a lot of teams come up with to incorporate a lot of information into one or two words.

Your name is the face of your brand so you want it to speak volumes.

Take a look at some of the big brands out there and how each one of them came up with their name; this will help you find a way to create your own.

Examples of big names and how they got there:

• Skype: The title for Skype was a process; they started with the name “sky peer to peer”, but that seemed too long so it was shortened to Skyper, and finally settled with Skype.
• Hotmail: While it might seem that Hotmail was called this to make their email server sound attractive, it was actually designed to have the HTML lettering incorporated into the name, 
• Reebok: Reebok is a different way of spelling the word Rhebok, meaning African antelope. They used a dictionary from another country to find a name that suited their business.

5. Ask A Friend Or Potential Customers

Choosing a business name can be made much easier with the help of friends or potential customers.

Before making any final decisions, you should always ask for opinions, especially when you are torn on multiple ideas.

Getting help from family and friends is a great way to decide which way to go, however, going straight to the source and asking those who can be brutally honest with you, is going to give you a better idea of what will work and what won’t.

6. Create A Name That Is Easy To Remember And Pronounce

There are a lot of companies that choose names that people have a hard time saying, which can be very bad for business.

Not many customers want to talk about a business to others when they can’t say the name without sounding silly. Word of mouth is still one of the most useful marketing tools, and having a name customers can’t pronounce will stop them from talking about it.

7. Do They Work With Social Media Handles?

When you start an online business, you want to make sure that your name is easy to use when transferring to a social media handle. This is going to make your specific product much easier to find when people are looking for information online.

A good way to make your company stand out is by utilizing SEO techniques and incorporating a business name that will be easy to add to discussions, forums, and social media pages.

8. Easy To Spell 

Just like we mentioned how important it was to have a name that is easy to pronounce, you also want to find something that is easy to spell. A lot of play-on-word options might sound awesome, but they can make it hard to spell.

This will lead to lost business when people go looking online for your company and they don’t know how to spell it properly to get the information.

When considering how to spell your business, you also want to stray away from long-drawn-out names. One or two words are plenty; going further will complicate things, and your brand won’t sound as interesting.

9. Make Your Name Tell A Story

Come up with a name that makes it personal, touching, and have it tell a story about how you got to where you are and how your company came to be. 

FAQs

Let’s dive into some great questions frequently asked by companies looking for the perfect name for their brand.

What Are Good Business Names?

A good business name is one that is brandable, one that will make your name stand out above the rest and that looks and feels reliable, safe, and respectable. 

You also want to ensure that your business name is easy to read and understand, so you don’t have people guessing what your products and services are.

A good business name should steer clear of abbreviations. Abbreviating a company name is a go-to for many start-up businesses but can be problematic for them because many people may have a hard time making sense of what those letters stand for.

You want a name that will showcase your products and services, not have people guessing.

How Do I Get A Catchy Business Name?

There are many things you can do to create a catchy business name that will stick in the minds of customers and make you hard to forget.

First, Like mentioned above, you can use a free online business name generator that will take all of your keywords and mix and match them to create something fun, unique, and different from the rest.

Second, you can try finding strong keywords and then altering the spelling in order to make it original. This is a great way to make your company look different, modern, and recognizable. 

What Are Attractive Business Names?

Attractive business names are going to be the ones that you get from combining words that make your product stand out above the competition, whether it’s King, steel, giant, titan, etc. These words are going to bring customers to you because they make you sound important.

Attractive business names are also going to include modern, sleek, and “attractive” words in them, including things like pretty, fab, confident, etc. Use words that make people feel good.

Ideas for attractive business names include:

• PrettyNPink
• FabFavorites
• KingScreening
• TechTitan
• SteelCorp
• LadyBoutique

Conclusion

Once you have done all the homework and you have found a name that suits you, your business, and your future customers, you are ready to begin marketing your brand.

Before putting anything out in the open, you should always reference a domain checker at websites like Godaddy. This is going to ensure your awesome name is available.

Related Posts

• Best Funny Business Names
• Names For A Babysitting Business
• Names For A Body Scrub Business
• Cleaning Business Names
• Clothing Brand Names
• Craft Business Names
• Lawn Care Business Names
• Names For A Handyman Business
• Names For A Snow Cone Business
• Names For A Jewelry Business
• Real Estate Names
• Consulting Company Names

“See if your brand name is up to the Universal Naming Trend”

Trending is all about timing. To select the most up to date brand name to your startup or business, you have to follow the naming trends.

Unlike in the past, we, humans have a big relationship with brand names. There is so much to choose in the market and we have the freedom to select which product or service is going to satisfy our needs the most.

To become the selection of the majority of your target customers, you should exactly know what startup naming trend to follow and how to shape your brand name.

How Do You Name A Startup In 2022?

Our brand name specialists have analyzed the naming trends of the past few years and predicted the following naming trends for the year 2022. If you are planning to start a business in 2022, do not forget to consider the following naming trends.

1. Short names- Most of the brand names of the startups of the last few years, the brand names consist of 4 to 6 characters such as Brex (2017)
2. Unique names- Most of the entrepreneurs from the last few years have chosen names that are unique as their brand names, for example,  Meesho (2015).
3. Generic words – This is also a naming trend a considerable amount of entrepreneurs selected generic words for their brand name. Although these brand names are generically worded, they do not represent the core of the business. Our brand name specialists point this out as a special feature. For example, Cameo (2017)
4. Updating logos-  In modern days, having only a physical store is not enough; online presence is also important. The logo is a very important marketing tool in an online store. So our brand name specialists have figured out updating logos as a related trend for startups. Popular companies like Toyota, Chanel, Coca Cola, and Gucci continuously update their logos and maintain a strong relationship with customers. An attractive logo promotes strong brand recognition.
5. Visual brand promoting- It is said people remember what they see 60000 times better than what they read. The same goes for your brand name. Make sure to add (naturally not forcefully)  your logo and brand name whenever you share a photo, post, or video.
6.  Using social media- most of the businesses in the world are active in social media. Social media is a very effective promoting tool for businesses. So being active on social media sites is also a brand naming trend.
7. Customer-focused marketing- you need to promote your brand name as a customer-friendly brand name. First, discover your target customer crowd and shape your product or service according to their needs, suggestions. With this, you can market your brand name naturally, through the customers. So consider this trend also when you design your brand name.

With the results we extracted from the previous brand naming trends, we developed the universal brand name trend that will never get outdated and secure your online presence among your competitors.

The Universal Startup Naming Trend For 2022

Whatever the naming trend you follow, ensure these factors are included in your brand name. This trend will keep your brand name stand out for decades. Your brand name should be,

01. Not Too Lengthy

If your brand name is too long it won’t be easy to remember for your customers. The latest research results have shown that short brand names are more catchy and memorable than long brand names. So make sure your brand name is limited to 4 to 6 characters as it is the ideal character count for a brandable brand name. For example, Google, Amazon, Visa.

02. Easy To Pronounce And Remember

This is also a very important fact, if you want your brand name to stand out trending for decades. Remembering your brand name depends on how easily you can pronounce your brand name. Customers have long lists of brand names in their memory, so confirm your brand name is easy to pronounce and easy to remember. For example, E-bay, Nike, ADIDAS.

03. The Global Meaning

Always consider the global meaning of your brand name. There can be different meanings in different languages for one word. Even though your brand name is meaningful in your language, there can be negative or unrelated meanings in other languages which is harmful for your brand name especially when the brand name is introduced for the other countries.

A brand name is the very first detail of your business that deals with the customers. So the global meaning of the brand name needs to be positive in order to build a strong connection with the customers. For example, HP, Viber, Twitter.

04. Uniqueness

In the brand naming process, uniqueness is defined in a bit different way than the usual. In the brand naming process, we define uniqueness in the means of the legal ownership to the brand name. Although there are thousands of domain extensions nearly half of the businesses using .com domain extension. With a .com domain extension, you can get the legal ownership of your brand name.

05. User Friendly

Your brand name needs to be easy to deal with when it comes to your smart devices such as laptops, smartphones, tabs etc. When your brand name is easy to pronounce for the robots in your smart device, it will be easy for anyone in the world to read it. So make sure your brand name is robots friendly.

As we know, different industries have different brand naming trends to pick a great brand name. Let’s take a look at the business naming trends of some industries.

06. No Generic Words Are Included

If you need a super brand name, keep your brand name ideas list away from generic words(dictionary words). It is very difficult to translate the original meaning, awareness of a generic word into a brand name. For example, you name your business as “chairs”, but when the customer hears your name for the first time, they automatically picture some chairs instead of your business. With a generic brand name, you cannot make a successful brand image and you cannot reach your target audience. So avoid using genetic words in your brand name.

07. No Numbers And Special Characters Are Used

Unless you are targeting korean or chinese markets, including numbers and special characters in your brand name is not wise. Why? try reading this brand name Zab8won*, was it easy to pronounce? And the surveys we conducted on the market have shown that brand names with numbers and special characters are very hard to memorize. And it does not look good on your URL. Usually URLs contain numbers and special characters, when your brand name also contains numbers and special characters, your customers will be confused. So avoid naming troubles by avoiding numbers and special characters.

Name Trends According To The Industry

Some naming trends are popular in some industries. Here are some examples for that.

-Startup Naming Trends Of The Apparel Industry

These are some popular naming trends in the apparel industry.

• Founder’s name- Armani, Fendi
• Mythical names- Nike, Hermes
• Generic names-  Puma, The North Face
• Unique names- Nike, ADIDAS

-Startup Naming Trends Of The Beauty Industry

Here are some popular brand naming trends in the beauty industry, that you can try for your beauty startup.

• Short Brand Names- Avon, Olay, Mecca
• Use Of Acronyms- Mac, NYX
• Founders Name- Chanel, Dior

-Most Followed Naming Trends In The Fashion Industry

Consider these naming trends if you are planning to start a fashion accessories business in the future. These are the popular startup naming trends in the fashion industry.

• One word brand names- Hermes, Rolex, Cartier, GUCCI, Next
• Acronyms- H&M, C&A, ADIDAS
• Founder’s name- Tom Ford, Michael Kors, Dolce and Gabbana

-Popular Naming Trends In The Sports Industry

These naming trends have been followed by most of the entrepreneurs of the sports industry.

• Acronyms- ASICS, DKS
• Generic words- Under Armour, Skechers, New Balance, North Face

-Popular Naming Trends In The IT Industry

There are many businesses that can be found in the IT industry which are of the following brand name trends.

• Compound names- PayPal, Facebook
• Simple and short names- Intel, Adobe

-Naming Trends Of The Food Industry

The following naming trends have been followed by the majority of the food industry entrepreneurs. 

• One worded brand names- Nestle, Mars, Cargill
• Acronyms- JBS, ADM, CHS

-Naming Trends Of The E-commerce Industry

Check out the startup naming trends of the e commerce industry. These trends are still being followed by many entrepreneurs in this industry.

• Using generic words- Amazon, Rakuten
• Short brand names- eBay, Otto

-Startup Naming Trends Of The Tourism Industry

The following listed naming trends are popular in the tourism industry.

• Generic words- Ovation Travel Group, Omega World Travel
• Key worded brand names- Direct Travel, Travel & Transport
• Acronyms – CWT, ATG, BCD

-Naming Trends Of The Social Industry

Most of the entrepreneurs of the social industry have followed these startup naming trends.

• Compound words- Facebook, WeChat
• Generic words- Twitter, Medium
•  Made Up words- Skype, Instagram

-Hotel And Restaurant Industry Startup Naming Trends

• Included numbers- 21c Museum Hotel, hotel 71
• Long names- Belmond Hotel Splendido, Katikies Sun Rocks
• Generic words- Four Seasons Hotel, Royal Mansour

These are the most followed startup naming trends in the hotel and restaurant industry.

-Naming Trends In The Education Industry

• Short brand names- Cram, Podia
• Unique brand names- Chegg, Udemy
• Founders name- Lynda
• Acronyms- ALISON

These startup naming trends are popular in the education industry if you are interested in starting an education industry related business.

What Are The Old Naming Trends?

We are going to analyze old naming trends in two parts, 

• Old naming trends that you should avoid.

• Old naming trends that are still valid.

Old Naming Trends That You Should Avoid

Actually, in the past, the brand name was used just to introduce the product or service to the customers. Introducing the product or the service was the big deal back then. Less competition in the market was a big reason for this. These brand name trends are just for your knowledge and they are not for your business name.

01. Using Descriptive Words As Brand Names

Using descriptive words for their product or service was a naming trend once. The brand name itself explains the product or service to the audience without confusing them. For example, YouSendIt, Hotels.com, Toy R Us. Today it’s not recommended to use this brand naming trend for your business.

02. Common Names

Using keywords as a brand name is also a naming trend and this trend is still followed by some businesses. Some brand names are related to the product while some are not related at all. For example, Apple and Blackberry. These brand names do not relate to the product while Pizza Hut and coca-cola are related to the product. I stated earlier some businesses name their business with a keyword or common word which is an advantage for their business. You will find out why you should avoid common words in your business name.

03. Using Personal Names

There are personal names that turned into a business name, as an honor to the founder of that particular product or service such as Oscar, Lynda. But for your business, you better go with unique brand names.

04. Using More Than One Words

National Express, Aston Martin, Bank Of America are some examples of this trend; using more than one word or long brand names. The main reason why we ask you to avoid this brand name trend, these brand names are hard to memorize and will not survive on the internet.

05. Using Numbers With Words

This is a trend that you should definitely avoid; using numbers in the brand names. For example, 3M, Chanel No.5. There may be an important message behind those numbers but the latest results show that brand names with numbers are less memorable.

06. Using Misspelled Words

Using misspelled words is an old trend but can still be used even in your business as they are unique. For example, Tumblr (Tumbler) and Flickr (Flicker). Even Twitter started as Twttr and got twitter.com later to avoid this confusion.

Old Naming Trends That Are Still Valid

01. Using Initials Or Acronyms

Naming the business with the founder’s initials or using acronyms as a result of a long brand name with more words is also a notable brand name trend. For example, IBM (International Business Machines) BMW (Bayerische Motoren Werke GmbH) H&M (Hennes and Maurits). This is also a good brand name approach even today as they are unique and easy to remember.

02. Word Combining

Brand names like Paypal, YouTube, Instagram, Snapchat, each of these brands is a result of a combination of two words or a combination of two-word partials. This brand name approach is also a unique and trending way to create a cool brand name.

03. Using English Letters or Words

From the past, there is a tendency to use English words or write native words in English letters as a business name trend and this is still valid for today’s businesses too. English is an international language and with English word brand names, you can speak to a global audience. 

English worded brand names- Dove, Apple, Target, GAP, Mini, Starbucks.

Non-English worded brand names- Nokia (Finnish word), Huawei (Chinese word), Honda (Japanese word), Hyundai (Korean word).

What Are The Latest Brand Name Trends?

Selecting an up to date brand name is important. So what are the latest brand name trends?

01. Made Up Words

Made up words are unique and make sure to create them as easy to remember to the audience. Here you have the freedom to create new words but make sure they are easy to spell, memorize, and not a copy of an existing popular brand name. For example, Visa, Skype, Hulu, Google are perfectly made-up words.

02. AI (Artificial Intelligence)

There is a trend in the IT industry to put the two-letter AI for their software or IT company to represent what the brand name relates to. For example, Argo AI, Rulai. If your business is related to AI you can also use this trend in a unique way.

03. Robotics

The latest results about brand names reveal most robotic related businesses include the words, Robo, robotic, or robots in their business names, for example, HRG( Hit Robot Group), Mitsubishi Robotics.

Some Tips To Name Your Startup

Most entrepreneurs struggle in the beginning of the naming process. So we decided to give some tips on naming your startups. If you have no clear idea on how to begin; follow these steps.

• Know the purpose of your startup

Defining your business as the first step is strongly engaged with the overall development of your business. So be clear about your business purpose because it also affects your brand name.

• Target customers

Your brand name needs to be parallel with the customers’ decision making process. There are different types of customers in the market and Identifying and understanding your target customers will help you to design a brand name that attracts your customers. 

• Study the keywords

Studying the keywords is a good way to get familiar with lots of industry related words. So we recommend brainstorming keywords before selecting a brand name. 

• The global meaning of your brand name

When it comes to the brand names, you need to care thoroughly about the global meaning of your brand name or in other words; make sure your brand name does not generate any negative meaning in other languages. Unless, it can affect the future growth of your business.

• Online presence of your business

Online presence is a prior requirement in this era for businesses. So the brand name needs to be attractive in your website and easy to type and search for the users.

• Shortlist the names

If you have more brand name ideas and have no idea to pick one brand name ,our brand name consultants recommend this easy way to shortlist your brand name; brand name qualities!!! Remove all the brand name ideas that lack brand name qualities in them and voila, you’ll easily get the perfect brandable brand name for your startup.

• Check the domain availability

As the final step, check whether your brand name is available to be registered. You can check it easily from godaddy.com.

Comparisons of Naming Trends

Naming your startup is the foremost important duty you should do before starting any new businesses. Startup name trends change from time to time and we cannot come for a strict decision to follow any trends blindly, it’s all matters about the startups impact which is caused by the founder. Still, startup naming is a faddish endeavor.

You can often identify which era a startup started by looking at its naming styles. We have studied and sorted out the naming trends of some of the fastest growing companies which were founded in recent years and some old companies which were successful.

Old Trend	Recent Trend
Word with too many vowels(Google,Yahoo) From 1990-2000	Name end with cute suffixes (Spotify,Napster) From 2000-2019
Word with not enough vowels (twitter,Flickr) From 2000-2010	Compound words (Snapchat,PayPal) From 2010-2019
Two words jammed together with a capitalized letter in the middle (YouTube,LinkedIn) From 2000-2010	Mash-Up words (Instagram) From 2010-2019
Long and descriptive Names (Apple Computer , Cisco Systems) Early 1980	Human Names (Hulu,Oscar) From 2005-2019
Fruit Names (Apple,BlackBerry) Early 1980	Keep Short and Simple (Uber,Nest) From 2010-2019
	Startups cropping up with “AI” in their names(Argo AI) late 2016

Now you have good knowledge about the brand name trends and know-how your brand name should shape according to the given suggestions. Trendy brand naming!!!